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American Orthopaedic Foot & Ankle Society® (AOFAS) Reveals New Branding

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ROSEMONT, Illinois, June 28, 2018 /PRNewswire-HISPANIC PR WIRE/ — The American Orthopaedic Foot & Ankle Society® (AOFAS), the leading organization for lower extremity medicine and foot and ankle surgery, launched a new look and tagline after more than a year of strategic research and planning.

As part of the rebranding initiative, AOFAS developed a new logo that emphasizes the Society’s name and acronym in a clear, concise, and contemporary manner. The Society envisioned a tagline that would complement the logo and reflect the strengths of its members, resulting in the phrase: Dynamic. Decisive. Dedicated. A new statement was developed that articulates the organization’s purpose even further:

The American Orthopaedic Foot & Ankle Society mobilizes our dynamic community of foot and ankle orthopaedic surgeons to improve patient care through education, research, and advocacy.

“We made these significant changes to the AOFAS brand in order to reflect our organization’s growth as well as our ambitious plans for the future,” stated Thomas H. Lee, MD, president of the AOFAS Board of Directors. “We believe the new brand captures the essential qualities that make AOFAS so important for our members and the patients they serve. It’s meaningful. It’s relevant. It’s inspirational.”

The new brand and visual identity was introduced to AOFAS members and supporters in early 2018 and will be highlighted at AOFAS Annual Meeting 2018 in Boston, Mass. July 11-14, 2018. In addition to revealing the new brand, the organization plans to launch a newly designed website later this year.

To view and learn more about the new AOFAS brand, visit aofas.org/brand.

About Foot and Ankle Orthopaedic Surgeons
Foot and ankle orthopaedic surgeons are medical doctors (MD and DO) who specialize in the diagnosis and treatment of musculoskeletal disorders and injuries of the foot and ankle. Their education and training consists of four years of medical school, five years of postgraduate residency, and a fellowship year of specialized surgical training. These specialists care for patients of all ages, performing reconstructive surgery for deformities and arthritis, treating sports injuries, and managing foot and ankle trauma.

About the AOFAS
The American Orthopaedic Foot & Ankle Society (AOFAS) mobilizes our dynamic community of foot and ankle orthopaedic surgeons to improve patient care through education, research, and advocacy. As the premier global organization for foot and ankle care, AOFAS delivers exceptional events and resources for continuous education, funds and promotes innovative research, and broadens patient understanding of foot and ankle conditions and treatments. By emphasizing collaboration and excellence, AOFAS inspires ever-increasing levels of professional performance leading to improved patient outcomes. For more information visit the American Orthopaedic Foot & Ankle Society online at aofas.org.

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SOURCE American Orthopaedic Foot & Ankle Society

Refreshed 2019 Pilot and HR-V to Further Strengthen Award-Winning Honda SUV Lineup

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Honda will celebrate summer with the launch of significantly refreshed versions of its 8-passenger Pilot SUV and subcompact HR-V SUV.

TORRANCE, California, June 28, 2018 /PRNewswire-HISPANIC PR WIRE/ —  Honda will celebrate summer with the launch of significantly refreshed versions of its 8-passenger Pilot SUV and subcompact HR-V SUV, both featuring freshened styling, noteworthy powertrain refinements and major connected-car technology upgrades, including available new Display Audio systems with a physical volume knob, and Apple CarPlay™ and Android Auto™ integration. In addition, Pilot and HR-V also benefit from the expanded application of Honda Sensing®, which will now be standard equipment on all Pilots, and on EX and higher grades of HR-V. The new Pilot and HR-V will go on-sale at Honda dealerships on July 16 and July 24, respectively.

Honda will celebrate summer with the launch of significantly refreshed versions of its 8-passenger Pilot SUV and subcompact HR-V SUV.

With the addition of Honda Sensing® to the HR-V, Honda’s advanced safety and driver-assistive technology will now be available or standard equipment on every nameplate in the Honda lineup, as the company moves toward its goal of 100 percent standard application of Honda Sensing® to all vehicles sold in the U.S. by 2022.

“The continued fortification of the Honda light truck lineup with the refreshed 2019 Pilot and HR-V further enhances our already award-winning lineup of Honda SUVs,” said Henio Arcangeli, Jr., senior vice president of American Honda Motor Co., Inc. and general manager of the Honda Division. “With application to HR-V, Honda Sensing is now available or standard on every Honda model, which is both an incredible benefit to our customers and increased value over the competition.”

Honda-brand light-truck sales are up 1.9 percent this year to 300,159 units through the end of May as Honda targets a fifth consecutive yearly sales record in 2018. For the first time in the brand’s history, Honda light trucks are expected to outsell Honda passenger cars this year on the way to another all-time light-truck sales record. Honda-brand light-truck sales growth is led by a 41 percent jump in sales of Pilot through the end of May on improved supply resulting from a major increase in Pilot production at the company’s Lincoln, Alabama plant, which now produces Pilot on a dedicated production line, alongside the Ridgeline pickup and Odyssey minivan, manufactured on a second production line.

All Honda SUVs, minivans and pickups are produced in North America using domestic and globally-sourced parts, with more than 60 percent in the U.S. at plants in Lincoln, Alabama, in Greensburg, Indiana and in East Liberty, Ohio. The Odyssey, Pilot and Ridgeline recently took three of the top 10 spots in Cars.com’s 2018 American-Made Index. The company will add production of CR-V, America’s best-selling SUV over the past 22 years, to a fourth North American plant, in Marysville, Ohio, later this year.

2019 Honda Pilot
The 2019 Pilot brings a long list of upgrades to Honda’s award-winning 8-passenger SUV, including more aggressive exterior styling, an available new hands-free power tailgate and significant refinements to its 9-speed automatic transmission (available in Touring and Elite trims). Major available technology upgrades include 4G LTE in-car Wi-Fi, a larger Rear Entertainment System with Blu-Ray™ and streaming video capability, Honda’s innovative CabinTalk™ in-car PA system and smartphone-enabled CabinControl™ app, along with a new Display Audio touchscreen system with Apple CarPlay™ and Android Auto™ integration, over-the-air updates and a volume knob.

Consistent with Honda’s previously announced plan to make Honda Sensing® standard equipment on all models and trims within the next four years, the 2019 Pilot adopts the Honda Sensing® suite of advanced safety and driver-assistive technology as standard equipment on all grades.

The many upgrades reinforce Pilot’s fundamental capabilities while augmenting the state-of-the-art technology and family-friendly character that has made it one of the most popular midsize 3-row SUVs. Pilot also remains one of the few models in the segment to offer 8-passenger seating. Full details of the 2019 Pilot refresh will be available when it goes on sale July 16.

2019 HR-V
The 2019 Honda HR-V expands its appeal as a versatile and sporty 5-door subcompact SUV with the addition of new Sport and Touring trims, refreshed styling, new technology including an available new Display Audio system with Apple CarPlay™ and Android Auto™ integration and a more refined driving experience. The freshened HR-V also benefits from refinements to its standard Continuously Variable automatic Transmission (CVT) and available Real Time all-wheel drive system, additional sound deadening features and the addition of variable-ratio electric power steering.

The 2019 HR-V is also available for the first time with Honda Sensing® safety and driver-assistive technology, standard on EX and higher trims. The addition of Honda Sensing® to HR-V means all Honda models, from the fun and affordable Fit to the amazingly capable Ridgeline pickup, are available with Honda’s advanced safety and driver-assistive technologies. Honda Sensing® is a more robust system of technologies than key competitors and includes Collision Mitigation Braking System™ (CMBS™), Road Departure Mitigation (RDM), Lane Keeping Assist (LKAS) and Adaptive Cruise Control (ACC). Full details of the 2019 HR-V refresh will be available when it goes on sale July 24.

For More Information
Additional media information and high-resolution photography is available at hondanews.com. Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2017, more than 90 percent of all Honda and Acura vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc. ) (PRNewsFoto/American Honda Motor Co__ Inc_)

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SOURCE American Honda Motor Co., Inc.

JW Marriott to raise its flag in Panama City

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PANAMA CITY, June 28, 2018 /PRNewswire-HISPANIC PR WIRE/ — Ithaca Capital today announced that the iconic Bahia Grand Panama Hotel in Panama City, housed in the tallest building in Panama and Central America, is set to become a JW Marriott® hotel.

The hotel, which originally opened in 2011, has been operating as an independent property since March 2018. Ithaca Capital, Hotel ToC and Marriott International signed agreements to rebrand the hotel as a JW Marriott, under a long-term management contract with Marriott International.

“We are thrilled that our hotel will operate as a JW Marriott and we believe that this partnership, together with a talented team and spectacular hotel amenities, will be a success. We look forward to welcoming new and returning guests to this iconic property,” said Orestes Fintiklis, managing partner of Ithaca Capital.

At 284 meters height (932 feet), the property’s modern architecture has become emblematic of Panama City and its skyline. Located at the ocean front of Panama City’s prestigious Punta Pacifica neighborhood, close to the banking, commercial and entertainment areas, the hotel offers the seclusion and privacy of an urban oasis.

Guests will be able to enjoy three world-class restaurants, a popular bar (Cava 15), an expansive pool deck and a state-of-the-art conference facility. Averaging 600 square feet each, the hotel’s 369-rooms are the largest in the city with many directly on the oceanfront enjoying open views of the Gulf of Panama and the city’s skyline.

JW Marriott is part of Marriott International’s luxury portfolio and consists of superb and distinctive properties at key urban and resort locations around the world. Today, there are more than 80 JW Marriott hotels in over 25 countries and territories. 

“Marriott International is proud to partner with Ithaca Capital for the re-launch of this iconic hotel in Panama City, a growing gateway city and a critical hub for Latin America. This hotel will represent the twelfth operating JW Marriott branded hotel in our region, catering to sophisticated travelers, seeking the world-class JW Treatment™,” said Laurent de Kousemaeker, Chief Development Officer, Marriott International, Caribbean & Latin America Region.

About Ithaca Capital
Ithaca Capital is a real estate investment company, founded by Orestes Fintiklis, with a focus on hospitality and residential real estate assets in the East Coast of the United States and northern part of Latin America. Recent investments of Ithaca Capital include the soon-to-be rebranded Bahia Grand Hotel Panama as well as a portfolio of Courtyard by Marriott® hotels in the Dominican Republic and Costa Rica. 

 

Photo – https://mma.prnewswire.com/media/712412/Bahia_Exterior.jpg
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SOURCE Ithaca Capital

Lyft Helps Fund Gas Savings for Drivers During Summer Months

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SAN FRANCISCO, June 28, 2018 /PRNewswire-HISPANIC PR WIRE/ — Starting July 1, 2018, Lyft is offering its drivers an increase in Fuel Rewards® savings up to 50¢ off per gallon at participating Shell stations in the U.S. The intent is to provide relief at the pump to help drivers get where they’re going during the summer months, whether it’s shuttling the kids to camp, enjoying the warm weather at a picnic, or making extra earnings on the road.

Lyft logo

Savings Details
The more rides provided, the more a driver will save. For those drivers who have achieved Platinum or Gold status as part of the Accelerate program, their rewards will increase seven and five times, respectively. Fuel Rewards® savings for Platinum level drivers increase from 7¢/gal to 50¢/gal, and savings for Gold level drivers increase from 5¢/gal to 25¢/gal.* Fuel Rewards® savings for the majority of active drivers double from 5¢/gal to 10¢/gal.

“We care about our drivers and their take-home earnings. Drivers are on the road a lot over the summer, and it’s important for us to provide them with financial assistance when they are filling up,” said Jon McNeill, Chief Operating Officer at Lyft. “Paying for fuel was the number one pain point shared with our Driver Advisory Council and at feedback sessions with our team, and we’re addressing it.”

To earn their rewards, drivers will need to create a Fuel Rewards® account and link it to their Lyft account. For those who have yet to sign up for the Fuel Rewards® program, they can easily do it here and take advantage of the increased savings this summer. There is no action required from drivers who have already created an account and linked it to their Lyft account; the new rewards will be applied automatically.

Drivers who are new to the Fuel Rewards® program in July and August will receive an additional one-time reward of 25¢/gal* on their next fill-up at participating Shell stations (up to 20 gallons) upon registering and linking their accounts. For all future visits to the pump, drivers will receive the elevated reward amount based on their status.

Continued Commitment to Drivers
With gas prices reaching record highs this past month and forecasts of further increases in the coming weeks, the decision to boost savings on fuel through the Fuel Rewards® program is a logical next step in Lyft’s commitment to helping drivers bolster earnings by reducing their operating costs. It builds on the announcement the company made last month to unveil new driver support centers that will offer access to low-cost oil changes, basic maintenance, serviced car washes, and more.

*Restrictions apply. Offers subject to Accelerate status, only available in the U.S. At participating Shell stations only. Limit 20 gallons per transaction. Rewards are inclusive of earnings as part of Gold Status. See fuelrewards.com/lyft for details.

About Lyft
Lyft was founded in June 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation. Lyft is the fastest growing rideshare company in the U.S. and is available to 95 percent of the US population as well as in Ontario, Canada. Lyft is preferred by drivers and passengers for its safe and friendly experience, and its commitment to effecting positive change for the future of our cities.

About Shell Oil Company
Shell Oil Company is an affiliate of Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 20,000 people working to help tackle the challenges of the new energy future.

Excentus
Excentus Corporation, a PDI company, is a leader in loyalty marketing and technology solutions, specializing in the design, development and implementation of loyalty programs. Since 2012, Excentus has operated its own nationwide loyalty program, the Fuel Rewards® program, which has grown to more than 13 million members and $1 billion in fuel savings. Excentus offers a full suite of loyalty products and solutions for national and regional brands, consumer packaged goods manufacturers, grocery chains, convenience retailers and their customers. With more than 20 years of experience practicing loyalty, Excentus’ mission is simple: help clients align loyalty strategies, rewards, and marketing campaigns with business objectives and customers’ needs. For more information about Excentus’ loyalty marketing and technology solutions, visit www.excentus.com.

Logo – https://mma.prnewswire.com/media/384477/Lyft_Logo.jpg

SOURCE Lyft

(Español) Las especies invasoras amenazan la biodiversidad

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CPSC Reminds Consumers to Celebrate Safely This Fourth of July Season

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English - Most Injured Body Parts

WASHINGTON, June 27, 2018 /PRNewswire-HISPANIC PR WIRE/ — As families and friends gather for the Fourth of July holiday at backyard barbeques, cookouts and pool parties, the U.S. Consumer Product Safety Commission (CPSC) is reminding consumers to celebrate safely when using fireworks. At a fireworks safety press conference and demonstration today on the National Mall, CPSC announced that eight fireworks-related deaths were reported in 2017, with victims ranging in age from four to 57.

There were an estimated 12,900 fireworks-related, emergency department-treated injuries in 2017. Moreover, about 67 percent of the estimated annual fireworks-related, emergency department-treated injuries for 2017 occurred during the month surrounding the Fourth of July holiday, between June 16, 2017 and July 16, 2017. During this one month period, sparklers were the number one cause of injuries, accounting for 14 percent of the estimated injuries. 

CPSC’s New Fireworks Report

Fact Sheet, English + Spanish Posters

View Full English Press Release Here

View Full Spanish Press Release Here

For more information, visit the fireworks safety education center and check for fireworks recalls at CPSC.gov. Reporting of fireworks-related deaths for 2017 is not complete, and the number of deaths in 2017 should be considered a minimum.

CPSC Consumer Information Hotline
Contact us at this toll-free number if you have questions about a recall:
800-638-2772 (TTY 301-595-7054)
Times: 8 a.m.5:30 p.m. ET; Messages can be left anytime
Call to get product safety and other agency information and to report unsafe products.

English - Most Injured Body Parts

 

Consumer Product Safety Commission

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/MP4/CPSC Fireworks Safety Demo b-roll.mp4
Photo – https://mma.prnewswire.com/media/710894/CPSC___Most_Injured_Body_Parts_2018.jpg 
Logo – https://mma.prnewswire.com/media/711713/CPSC_Logo.jpg

SOURCE CPSC

Eden Green Technology™, a Next-Generation Farming Company, Debuts Crisply, a Freshly Picked, Pesticide-, Herbicide- and Chemical-Free Produce Line

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DALLAS, June 27, 2018 /PRNewswire-HISPANIC PR WIRE/ — Eden Green Technology, a next generation vertical farming company, unveiled Crisply, a locally grown, freshly picked produce line today.

Eden Green Technology’s Crisply produce, which is non-GMO and pesticide-, herbicide- and chemical-free, can be found in Walmart stores beginning in Texas next month. Eden Green Technology is believed to be the first vertical future farm able to scale to meet the produce needs of existing regional food distribution systems. Eden Green Technology will be the first company to offer freshly picked produce, grown locally at next-generation vertical farms, on a large scale. 

“We are elated to make fresh, handpicked greens available to everyone who wants to eat high quality, nutrient-rich produce without spending an entire paycheck,” said Jaco Booyens, co-chair of Eden Green Technology, a privately held Dallas-based company, which has been in stealth mode for two years.

“We pick our produce, package the same-day, and stamp the date when they are harvested on the package so consumers know exactly how fresh their salads are. We also make it possible for our retail partners to put our produce on their shelves immediately after they’ve been harvested, in some cases that same day. No other company does that,” Booyens added.

Eden Green Technology’s Crisply produce grows in greenhouses in proprietary vine-like systems. The company’s technology encloses each plant in a medium less (no soil), microclimate bubble, which is monitored and optimized for growth and mitigating contamination. Engineers Jacques and Eugene van Buuren, who initially built their first greenhouse in South Africa, created the novel technology.

Eden Green Technology expects to grow 10 to 15 harvests a year, compared to an average of two harvests for conventional, soil-based farms. The company’s technology enables plants to feed on a continuous flow of nutrient-filled water and natural sunlight instead of LED lights; this enables the company to save on energy and optimize produce growth and nutrients. The greenhouse also captures carbon gas, which the plants absorb for fuel. With the use of sunlight, Eden Green Technology facilities use less electricity so that their energy cost is one-eighth the cost of cooling regular greenhouses. 

Private investors have invested $22 million in Eden Green Technology and its expansion. Eden Green Technology’s unique business model is not dependent on government subsidies.

“Eden Green Technology not only cracks the food code, it cracks the scale code,” said Jack Dweck, co-chairman and founder of Earthbound, which researches agricultural and fresh food technologies. “Its ability to scale tremendously well makes them viable economically, and that is key against any competition.” 

The first Crisply produce line includes multiple lettuce, greens and herb varietals. Crisply will also offer fresh Stevia leaves in an industry-first sweet salad blend. The produce is planted, picked and packed at the same facility, and kept in an unbroken cold chain to the retailer, decreasing the chances of contamination.

“Eden Green Technology intends to put premium produce at accessible prices on grocery shelves as well as donate fresh produce regularly to food banks so they can be distributed to areas that have long been considered food deserts,” said Trey Thomas, CEO of Eden Green Technology.

The company will donate the first and best portion of every harvest to local communities in need. The North Texas Food Bank will be the first U.S. food bank recipient.

“Access to fresh produce is critical to the success of the North Texas Food Bank and to the health of the neighbors we serve,” said Trisha Cunningham, president and CEO of the North Texas Food Bank. “The vision that we have laid out for our organization is to create a hunger free, healthy North Texas; we know that it will require the support of innovative partners like Eden Green Technology to turn this vision into a reality. We thank them for their generosity as part of the First Fruits initiative and can’t wait to provide this healthy food to our neighbors in need.”

Photos and other visual assets:  http://bit.ly/edengreentechnology 
Eden Green Technology’s website:  www.edengreen.com

About Eden Green Technology
Eden Green Technology, a Dallas-based privately held company, is revolutionizing agriculture at a time when accessibility to safe, healthy and affordable foods is urgently needed. Eden Green Technology grows produce quickly and safely on its proprietary, closed “micro-climate” bubbles and vine systems. The company’s first product line, Crisply, offers organic, non-GMO, pesticide-free, herbicide-free, chemical-free produce. Eden Green Technology wants to ensure accessibility to fresh produce for all populations. The company’s goal is to eliminate the problem of fresh food accessibility for every family no matter their economic situation. 

For more information, contact [email protected]

SOURCE Eden Green Technology

(Español) La CPSC le recuerda a los consumidores a celebrar con seguridad las festividades del 4 de julio

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The U.S. Consumer Product Safety Commission is an independent federal agency created by Congress in 1973 and charged with protecting the American public from unreasonable risks of serious injury or death from more than 15,000 types of consumer products under the agency's jurisdiction. To report a dangerous product or a product-related injury, call the CPSC hotline at 1-800-638-2772, or visit http://www.saferproducts.gov. Further recall information is available at http://www.cpsc.gov.

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National Park Foundation Announces Pic Your Park Instagram Contest

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National Park Foundation.

WASHINGTON, June 19, 2018 /PRNewswire-HISPANIC PR WIRE/ — A new Instagram contest launched by the National Park Foundation, the official nonprofit partner of the National Park Service, is inviting park goers – amateur and experienced – to submit pictures of themselves in national parks for the chance to win a variety of prizes. The contest, called Pic Your Park, is open now through September 28.

National Park Foundation.

Participants rack up points by using #PicYourParkContest in their Instagram posts. As people visit more parks, they receive more points, and can gain extra points for posting photos at less-visited parks. All 417 parks in the National Park System are included, as are national trails, national heritage areas, and more. To collect points, and in order to be selected and contacted for prize redemption, all participants must have a public profile on Instagram.

“Up your Instagram game by experiencing your national parks near and far this summer, especially the lesser-known gems,” said Will Shafroth, president of the National Park Foundation. “You’ll not only have the chance to win great prizes, you’ll also inspire your community to get out there and explore for themselves!”

The grand prize winner will be selected based on the highest number of points at the conclusion of the contest and notified in mid-October via direct message on Instagram. A full list of prizes, rules, a leaderboard, and instructions about how to participate is available online at findyourpark.com/pic-your-park.

The Pic Your Park Instagram contest is hosted by the National Park Foundation and is a great example of the countless ways to #FindYourPark. Launched in March 2015, Find Your Park/Encuentra Tu Parque inspires people from all backgrounds to connect with, celebrate, and support America’s national parks and community-based programs. #FindYourPark invites people to discover and share their own unique connections to the country’s natural landscapes, vibrant culture, and rich history.

The National Park Foundation wishes to thank the following Find Your Park/Encuentra Tu Parque partners for their support of the Pic Your Park Instagram contest: HanesBrands, Nature Valley, Subaru of America, and The Coca-Cola Company.

ABOUT THE NATIONAL PARK FOUNDATION
Celebrating 50 years, the National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and ENGAGE the next generation of park stewards. In 2016, commemorating the National Park Service’s 100th anniversary, the Foundation launched The Centennial Campaign for America’s National Parks, a comprehensive fundraising campaign to strengthen and enhance the future of these national treasures for the next hundred years. Find out more and become a part of the national park community at www.nationalparks.com.

CONTACT: Alanna Sobel
202-796-2538
[email protected]

Logo – https://mma.prnewswire.com/media/330526/national_park_foundation.jpg

SOURCE National Park Foundation

LINKS Business Consulting, Marketing and Public Relations Pivots on Tourism Board Success to Expand Its Travel Portfolio

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MIAMI, June 27, 2018 /PRNewswire-HISPANIC PR WIRE/ — LINKS Business Consulting, Marketing, and Public Relations has pivoted on its success with travel and government tourism clients to become the agency of record (AOR) for VIVA Air. As the airline expands into new markets, LINKS will utilize their global travel expertise to position the airline as a leader in their sector.

It was also announced that LINKS will continue to work with KAYAK® for the second year, driving the OTA’s communications in Mexico.

LINKS has earned measurable growth for government tourism boards as their partners in media relations, strategy, and trade and digital marketing. Since working with LINKS to target Mexico, The Israel Ministry of Tourism has seen an increase of air arrivals of 36% from 2016 to 2017.  The Cayman Islands Department of Tourism has an air arrivals increase of 31.5% from Argentina and 60.69% from Brazil from 2016 to 2017. Tourism New Zealand, who also entrusted LINKS with their communications, has experienced a 53.68% growth from Argentina, 20.67% from Brazil, and 15.03% from Chile in a direct comparison between Q1 2017 and Q1 2018.

“It is exciting to produce results for companies and governments who have committed to the Caribe and Latin American region. The global travel market is expected to reach $1.47 Trillion by 2020, and it’s not surprising that executives have realized that an investment in a region representing 10% of the world’s total travel market is an intelligent move. Latin American and the Caribbean are home to around 9% of the world’s population. This is an extraordinary opportunity for travel service providers to explore,” said Edward Ramos De Valle, Senior Partner of LINKS. 

“LINKS is built to serve clients who want a global understanding of the markets and industry as a whole. With on-the-ground experts in key feeder markets, LINKS offers expertise through satellite offices and its flagship Miami location,” said Brenda Sandoval Valdes, Associate Partner of LINKS.

About LINKS: LINKS has deep industry knowledge in the franchise, financial sector, real estate, hotels-resorts, travel tourism trade, technology, marketing, creative, digital advertising, public relations, government relations, and corporate social responsibility. 

We do it all from determining the geo-specific, pan-regional markets, strategizing entry points, identifying competitors strengths and weaknesses, and guiding from conception to implementation of sustainable and stand out market plans.

LINKS has 10 offices across North America, South America, and the Caribbean, with headquarters in Miami, Florida.

SOURCE LINKS Business Consulting, Marketing, and Public Relations