AFGE Endorses Arizona’s David Garcia for Governor

May 24, 2018

The largest union representing federal and D.C. government workers, the American Federation of Government Employees, has endorsed David Garcia for governor of Arizona.

WASHINGTON, May 24, 2018 /PRNewswire-HISPANIC PR WIRE/ — The American Federation of Government Employees today announced its endorsement of David Garcia for governor of Arizona.

“David Garcia understands that working people in Arizona and across the country have been getting the short end of the stick for far too long,” said American Federation of Government Employees District 12 National Vice President George McCubbin III.

“As governor, David Garcia will fight to invest in public-sector employees and the services that Arizonans expect and deserve. As an Army veteran and lifelong educator, David has seen firsthand what happens when politicians care more about lining their donors’ pockets than funding our schools and providing workers with a living wage.

“In April, David marched with Arizona’s teachers as they went on strike to demand higher wages and more funding for classroom education. He strongly supports the collective bargaining rights of all public-sector employees and as governor will oppose any effort to strip workers of their rights.”

More than 56,000 federal employees live in Arizona – caring for veterans, supporting the military, guarding our borders, and getting Social Security recipients their benefits accurately and on time. About 106,000 active and retired federal employees live in Arizona.

AFGE is the largest federal employee union in the country, representing 700,000 federal and D.C. government workers in all functions of government. District 12 has more than 40,000 dues-paying members in Arizona, California, Hawaii, and Nevada.

The American Federation of Government Employees (AFGE) is the largest federal employee union, representing 700,000 workers in the federal government and the government of the District of Columbia.

For the latest AFGE news and information, visit the AFGE Media Center. Follow us on Facebook, Twitter, and YouTube.

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SOURCE American Federation of Government Employees

CMC Announces HispanicAd Culture Account Planning Excellence (CAPE) Award Winners

May 24, 2018

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AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results. (PRNewsfoto/AHAA: The Voice of Hispanic Mar)

FAIRFAX, Virginia, May 24, 2018 /PRNewswire-HISPANIC PR WIRE/ — The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the HispanicAd.com Culture Account Planning Excellence (CAPE) award winners. The award-winning campaigns will be recognized during a panel session honoring the CAPE winners on Wednesday, June 6 at the CMC’s Annual Conference. Judged by a panel of multicultural marketing experts, the prestigious awards recognize the strategic planning and insights that are the bedrock of any multicultural campaign. CMC has worked with HispanicAd.com to revitalize the CAPE awards from the Hispanic Account Planning Excellence awards after a two year hiatus.

“Culture-driven insights can make or break a marketing campaign—it’s up to the account planners to identify the right insight to help shaping the story for each brand to tell,” said CMC Chair Isaac Mizrahi. “We are excited to recognize their work and inspire account planning professionals through these breakthrough campaigns.”

Agencies and their planning teams were invited to submit their campaigns in four categories: Best Cultural Insight, honoring campaigns featuring a cultural insight that led to campaign impact; Mainstream Impact Driven by Cultural Insight, for campaigns whose Latino-based insight led to mainstream marketing impact or results; Culture Impact on Innovation, honoring campaigns whose culture-based insight led to an innovation in product, service or brand offering; and finally Pro Bono, for unpaid campaigns whose culture-based insight led to an idea that drove results or impact for a cause. In addition, the winner of a new category—the Grand Prix—will be revealed during the CAPE Award session during the CMC Annual Conference.

Best Cultural Insight:

Gold: AARP/Cada Paso del Camino– Agency: d exposito & Partners
Silver: McDonald’s/HACER Scholarship- Agency: ALMA
Bronze: Denny’s/Casual Dining- Agency: Casanova/McCann
Honorable Mention: Advil/Celebrate Defying Pain- Agency: Wing

Mainstream Impact Driven by Cultural Insight:

Gold: McDonald’s/Employer Reputation- Agency: ALMA

Culture Impact on Innovation:

Gold: Coronado Brewing Co./SouthNorte Brewing Co.- Agency: Gallegos United

Pro-Bono:

Gold: Southern Poverty Law Center/Vet Fight Hate- Agency: Wing

“We want to thank the CMC for the efforts brought to the table to re-initiate the awards program and offer future generations of account planners the ability to be inspired by and recognized for great work,” said HispanicAd.com CEO Gene Bryan.

For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook and Twitter at @cmchispanic using the conference hashtag #CMCpowerofC3. To attend the CMC Annual Conference and the CAPE Awards ceremony, register here.

About CMC:

Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

About HispanicAd.com:

HispanicAd.com is the leading Hispanic advertising and media content site in the USA, Latin America and the Caribbean. This interactive forum provides information and entertainment, fosters a sense of community, affords an opportunity to establish and improve both customer relations and services and engages your customer.

Logo – https://mma.prnewswire.com/media/635930/Culture_Marketing_Council_Logo.jpg

SOURCE Culture Marketing Council: The Voice of Hispanic Marketing

(Español) Rokk3r se incorpora a la Cátedra FinTech del EGADE Business School

May 24, 2018

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Miller Lite’s Conciertos Originales Kicks Off Nine-City Tour With Top International Artists

May 24, 2018

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Miller Lite (PRNewsFoto/Miller Lite) (PRNewsFoto/Miller Lite)

CHICAGO, May 24, 2018 /PRNewswire-HISPANIC PR WIRE/ — Miller Lite’s Conciertos Originales, the free, multi-city Latin music series, returns to deliver another set of electrifying shows for music fans 21 and over. This year, the series will bring 18 concerts to nine cities across the country, featuring a range of artists who are dominating the Latin music charts. Miller Lite’s Conciertos Originales begins on May 24 in Dallas with the renowned regional Mexican band Banda El Recodo, and will run through December with more memorable performances from artists like La Séptima Banda, La Adictiva Banda San José de Mesillas and Gente de Zona.

“We feel honored and excited to join Miller Lite’s Conciertos Originales this year,” said Poncho Lizárraga, co-owner and clarinetist for Banda El Recodo. “This series gives us a unique opportunity to give back to our fans with what we do best, performing and connecting with them through music as they enjoy great-tasting beer in good company.”

Apart from enjoying the music of high-caliber Latin artists, attendees can experience live entertainment in an intimate setting with the benefits of a large-scale concert, and select fans may have the opportunity to enjoy meet and greets with headlining artists.

“Miller Lite’s Conciertos Originales is a fan-first experience above everything,” said Stephanie O’Farrell, senior brand manager of Miller Lite. “In addition to seeing some of the biggest names in Latin music in an intimate setting, the concerts are completely free and filled with great-tasting Miller Lite for fans to enjoy.”

Miller Lite’s Conciertos Originales, which is exclusively for those 21 and over, will be making stops in the following cities: Dallas; Houston; San Antonio; McAllen; Miami; Chicago; Las Vegas; Phoenix; and Irwindale, Calif.

Entry is free for those 21 and over, on a first come, first served basis. To stay up to date on Miller Lite’s Conciertos Originales, visit www.MillerLite.com and follow @MillerLite on Facebook, Twitter and Instagram.

About Miller Brewing Company
Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Lite, the original great-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was introduced nationally in 1975 and is among the top-five selling beers in the United States. The brewery’s oldest enduring beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and still is brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged draft beer. Miller Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter through @MillerCoors.

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SOURCE Miller Brewing Company

(Español) Mass of Christ the Savior/Misa Cristo Salvador

May 23, 2018

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(Español) La FDA actúa contra el uso de productos con benzocaína de venta sin receta para la dentición debido a riesgos de seguridad graves y una ausencia de beneficios

May 23, 2018

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Worldwide exclusive from HOLA! USA: The romantic wedding of Richard Gere and Alejandra Silva

May 23, 2018

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NEW YORK, May 23, 2018 /PRNewswire-HISPANIC PR WIRE/ — Richard Gere and Alejandra Silva have finally tied the knot. The Hollywood superstar and the gorgeous Spaniard married in early April in the Civil Registry, but the real celebration, accompanied by their relatives, took place at his fantastic ranch outside of New York City.

Photos can be seen exclusively on HOLA.com and in the digital magazine edition available on Google Play and the App Store. In the feature, for the first time and by their own account, the couple shares their love story and exclusive photographs of the three dresses worn by the bride, their Buddhist ceremony and their magical celebration steeped in Spanish flair.

It was in 2014 in Positano, on the Amalfi Coast (Italy), when Richard Gere appeared in the exclusive, family-owned hotel managed by the Spanish beauty. Since then, neither distance (he lived in New York and she lived in Madrid), nor the divorce proceedings in which both were immersed, nor the 33 year age difference between them were an obstacle in their relationship. Now, on the shores of the idyllic lake on his ranch, the couple has exchanged “I do’s”. A magical celebration available exclusively on HOLA.com and the digital magazine edition available on Google Play and the App Store.

The star of “An Officer and a Gentleman” and “Pretty Woman” spoke to HOLA! USA of his love story with his now wife. “I am the happiest man in the universe. How could I not be? Alejandra is beautiful, smart, sensitive, fun…and she’s Spanish! The land of kings and queens, the land of Cervantes and Buñuel, unsurpassed!” said the actor.

Alejandra Silva also reveals about her relationship with the actor: “I’m so in love…every morning he asks, ‘what would make you happy today?’ What’s more romantic than a man who composes songs about you every day?”

High-Resolution Cover:

https://www.dropbox.com/s/3n0n3bmqv3w0lrs/COV_RICHARD%20GERE%20-%20English.pdf?dl=0

About ¡HOLA!

Founded in 1944, ¡HOLA! Magazine has become one of the world’s leaders in its field. Its long history publishing the best celebrity and royalty photographs has made it an international icon for glamour, informative accuracy and good quality. The Spanish company HELLO! & ¡HOLA! Media, Inc. publishes 30 international editions in 10 languages across five continents. ¡HOLA! reaches 25 million readers worldwide, engages with 24 million unique monthly visitors, has over 13 million social media followers, and is seen by 21.5 million on its broadcast channel, ¡HOLA! TV.

Follow HOLA! USA
Twitter, Instagram, Pinterest: @usahola
Facebook.com/RevistaHolaUSA
Web: HOLA.com
Hashtag: #HOLAUSA

Photo- https://mma.prnewswire.com/media/695765/HOLA_USA__Richard_Gere.jpg

SOURCE HOLA! USA

CPSC Urges Riders to Keep All-Terrain Vehicles Off Roads in New Public Service Announcement

May 23, 2018

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ATV Safety - English

WASHINGTON, May 23, 2018 /PRNewswire-HISPANIC PR WIRE/ — As Memorial Day weekend approaches and the ATV riding season begins, the U.S. Consumer Product Safety Commission (CPSC) is launching a new public service announcement, urging riders to keep all ATVs – OFF paved public roads. Every year, there are about 650 deaths and 100,000 injuries involving ATVs, according to CPSC’s Annual Report.

VIDEOS: ATV safety public service announcement, :30 and :90 available

:30 sec. English & Spanish PSAs: :30 second PSAs

:90 sec. English & Spanish PSAs: :90 second PSAs

Videos also available on YouTube

PHOTOS click this link: ATV Safety Photos

“Even if your county or town law permits ATVs to be driven on paved public roads, we urge you to take caution and keep your ATVs off these roads,” says Ann Marie Buerkle, CPSC Acting Chairman. “Off-road vehicles are not designed to be driven on paved surfaces, and collisions with cars and other on-road vehicles can be deadly for ATV operators.”

Nearly one-third (32%) of reported deaths, or at least 770 deaths (during a four-year period from 2010 to 2013*), were related to incidents involving ATVs being ridden on paved roads or parking lots. It’s important for every rider at every age to know:

Off-road vehicles are designed to be driven only on off-road terrain, not paved surfaces.
Off-road vehicles are difficult to control on paved surfaces and are at-risk of overturning.
On paved roads, off-road vehicles are at a higher risk of colliding with cars, trucks and other vehicles.
In many states, it is illegal to ride off-road vehicles on paved roads.

More than 2,400 deaths related to ATVs were reported for the four-year period from 2010 to 2013,* for all surface types, including paved surfaces. An estimated 430,000 ATV-related injuries were treated in emergency rooms during this same period.

In addition to knowing the dangers of riding on paved surfaces, all riders should always follow the safety tips below when operating an off-road vehicle:

Always wear a helmet and other protective gear, such as eye protection, boots, gloves, long pants and a long-sleeved shirt.
Never ride with more passengers than there are seats. Most ATVs are designed for one rider.
Get hands-on training from a qualified instructor.
Riders younger than 16 should only drive age-appropriate youth model ATVs, never adult ATVs.

For more information, including deaths by state, visit www.ATVsafety.gov.

*Reporting for 2014-2017 is ongoing.

About U.S. CPSC:
The U.S. Consumer Product Safety Commission is charged with protecting the public from unreasonable risks of injury or death associated with the use of thousands of types of consumer products under the agency’s jurisdiction. Deaths, injuries, and property damage from consumer product incidents cost the nation more than $1 trillion annually. CPSC is committed to protecting consumers and families from products that pose a fire, electrical, chemical or mechanical hazard. CPSC’s work to ensure the safety of consumer products – such as toys, cribs, power tools, cigarette lighters and household chemicals – contributed to a decline in the rate of deaths and injuries associated with consumer products over the past 40 years.

Federal law bars any person from selling products subject to a publicly announced voluntary recall by a manufacturer or a mandatory recall ordered by the Commission.

For more lifesaving information, follow us on Facebook, Instagram @USCPSC and Twitter @USCPSC or sign up to receive our e-mail alerts. To report a dangerous product or a product-related injury go online to www.SaferProducts.gov or call CPSC’s Hotline at 800-638-2772 or teletypewriter at 301-595-7054 for the hearing impaired.

CPSC Consumer Information Hotline
Contact us at this toll-free number if you have questions about a recall:
800-638-2772 (TTY 301-595-7054)
Times: 8 a.m. – 5:30 p.m. ET; Messages can be left anytime
Call to get product safety and other agency information and to report unsafe products.

Big Real Rough Tough Deadly ATV Statistics

Video – https://mma.prnewswire.com/media/695114/ATV_Safety_30_Second_Spanish_Final.mp4
Photo – https://mma.prnewswire.com/media/695083/ATV_2018_Infographic.jpg
Logo – https://mma.prnewswire.com/media/695082/CPSC_Logo.jpg

SOURCE CPSC

(Español) CPSC exhorta a los conductores a no usar vehículos todoterreno y cuatrimotos en carreteras en un nuevo anuncio de servicio público

May 23, 2018

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More Babies Being Born Too Soon For Third Year In A Row, Report Shows; March Of Dimes Says Trend Is An Alarming Indicator Of Worsening Health Of Moms And Babies In The U.S.

May 23, 2018

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WHITE PLAINS, New York, May 23, 2018 /PRNewswire-HISPANIC PR WIRE/ — New data from the federal government shows that the health of pregnant women and babies in the U.S. is getting worse, March of Dimes says. The organization says there is an urgent need for new solutions to address this alarming trend.

The CDC’s National Center for Health Statistics recently released provisional birth data that show that the preterm birth rate rose to 9.93 percent in 2017, up from 9.86 in 2016. This marks the third consecutive increase in preterm births after steady declines over the previous seven years. The preterm birth rate increased among non-Hispanic black women and Hispanic women, while the rate among non-Hispanic white women was essentially unchanged.

“Moms and babies are facing an urgent health crisis in this country,” says Stacey D. Stewart, president of March of Dimes. “Preterm birth and its complications is the greatest contributor to the death of babies before their first birthday and a leading cause of lifelong disabilities. No family should have to experience loss or the challenges that come with having a baby born too soon. The fact that more and more families are being affected by preterm birth is troubling.”

Ms. Stewart noted that persistent underlying racial and ethnic disparities play a role in preterm birth. “It is unacceptable that women of color and their babies are disproportionately impacted by preterm birth. It is unacceptable that women of color are 20 percent more likely to give birth prematurely and their children face a 40 percent higher infant death rate. March of Dimes work to give every baby a healthy start is more vital than ever.”

“While we are troubled to see this trend in preterm birth, the release of this data could not be more timely. Yesterday March of Dimes concluded its two day Prematurity Prevention Summit, bringing together 300 of the top organizations in maternal and child health. If we’re going to give every baby the best possible start and reverse this trend, it will take a collective effort including communities, government and the healthcare sectors,” Ms. Stewart says.

Convening at the March of Dimes Prematurity Prevention Summit were members of the organization’s Prematurity Campaign Collaborative, which aims to achieve equity and demonstrated improvements in preterm birth.

“Nearly 400,000 babies – about 1 in 10 – are born preterm each year. And while the preterm birth rate has been increasing among all racial and ethnic groups, some have been hit harder than others,” said Dr. Wanda Barfield, Director of the Division of Reproductive Health at the Centers for Disease Control and Prevention and a co-chair of the Collaborative Steering Committee. “Now is a pivotal time to do more for those at greatest risk.”

“Births: Provisional Data for 2017,” by Brady E. Hamilton et al. was published in May 2018 by the National Center for Health Statistics and is available online at: https://www.cdc.gov/nchs/data/vsrr/report004.pdf

About March of Dimes

March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs and provide education and advocacy so that every family can have the best possible start. Building on a successful 80-year legacy of impact and innovation, we stand up for every mom and every baby. Visit marchofdimes.org or nacersano.org for more information. Visit shareyourstory.org for comfort and support. Find us on Facebook and follow us on Instagram and Twitter.

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SOURCE March of Dimes