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Coming to Miami: the “School of Emotions,” a project of the European Institute of Efficient Intelligences, Ismael Cala and Kike Santander

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MIAMI, May 23, 2018 /PRNewswire-HISPANIC PR WIRE/ — The European Institute of Efficient Intelligences (Instituto Europeo de Inteligencias Eficientes, IEIE) is bringing for the first time to the United States an innovative program called “School of Emotions,” presented by strategist and communicator Ismael Cala, who will share a full day with attendees.

“School of Emotions” will be held August 27-29 in Miami as an intensive three-day course. Participants will learn how to identify emotions and receive in-depth group coaching from a group of experts.

“We are only able to take control of our lives by correctly identifying our emotions. In doing so, we will notice the balance in our daily lives and the benefits for self-esteem, inner peace, efficiency, productivity, and our relationship with the environment,” said IEIE president Estrella Flores-Carretero.

Flores-Carretero is a Doctor of Psychology and specialist in clinical and educational psychology, with more than 30 years of experience. She is based in Madrid, Spain.

Kike Santander is a medical doctor and surgeon, an expert in coping with emotions and on cerebral synchronization through music, composer, producer, arranger and player of multiple instruments, Chairman Emeritus of the Latin Recording Academy (GRAMMY), CEO of Qignition LLC and Santander Music. Winner of four Grammys himself and of another 25 with his songs, he has composed and produced hits for artists like Carlos Santana, Gloria Estefan, Jennifer Lopez, Luis Miguel, Marc Anthony, Alejandro Fernandez, Cristian Castro, David Bisbal and Thalia, among others.

Drs. Eva Arina and Mabel Palomo, specialists in educational psychology with master’s degrees in Emotional Intelligence, come from Spain.

Ismael Cala, life and business strategist and communicator, is the author of eight best-sellers, among them “The Power of Listening” and “The Emotional Illiterate.”

Attendees will receive a personality profile, emotional map and other tools designed by the experts.

Enrollment is open at the website: http://escuelaemociones.com/ 

For more information, please contact:
Wendy Sayago
[email protected]
WhatsApp: +1-754-234-8961

ABOUT THE IEIE

The European Institute of Efficient Intelligences (Instituto Europeo de Inteligencias Eficientes, IEIE) develops analysis, training and strengthening programs in efficiency strategies for companies and individuals from children to adults, with more than 30 years of experience and research. It drives creativity, talent, intelligence, entrepreneurial spirit, reflection, knowledge, emotional abilities, and, as a result, personal and corporate success. It is headquartered in Spain with an affiliate in the United States.

ABOUT ISMAEL CALA

Life and business strategist, for five and a half years, Ismael Cala hosted the prime time show CALA on CNN en Español. He is a businessman and social entrepreneur, journalist, and author of eight best-sellers on the topics of leadership, entrepreneurship and personal development, including “The Power of Listening” and “Wake Up with Cala.” Ambassador of the idea of corporate happiness in Latin America, Cala was born in Santiago de Cuba (1969) and holds a degree in Art History from the Universidad de Oriente. He co-authored the book “Beat the Curve” with Brian Tracy. He is a graduate of the School of Communications at York University in Toronto and has a diploma from Seneca College in Television Production. He is the president and founder of Cala Enterprises Corporation and the Ismael Cala Foundation.

 

SOURCE Cala Enterprises

Spanish Broadcasting System Appoints New Vice President Of National And Network Sales

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Spanish Broadcasting System Appoints New Vice President Of National And Network Sales

MIAMI, May 22, 2018 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System, Inc. (the “Company” or “SBS”) (OTCQB: SBSAA), the largest Spanish-language media and entertainment company in the United States, announced today the appointment of David Bailin as Vice President, National and Network Sales. Bailin, a leading sales veteran in the media industry, will be responsible for revenue generating sales strategies, expanding business development initiatives and creating 360 multimedia platforms for SBS’ national and network division AIRE Radio Networks. Based out of the SBS New York office, Bailin will also collaborate with SBS’ digital platform, LaMusica, with its respective sales and business development efforts.

Spanish Broadcasting System Appoints New Vice President Of National And Network Sales

David Bailin is a dynamic sales executive who has a proven track record of success and a deep knowledge of our diverse marketplace, said Elisa Torres, EVP, SBS National and Aire Radio Networks. “We are excited to have him join our team and deliver innovative media solutions that are designed to super-serve our clients and Hispanic consumers.”

Most recently, Bailin, was Senior Vice President, National Sales for Entravision Communications, where he oversaw network and national spot duties in the New York office. Bailin, a graduate of the University of Michigan, has over 20 years of media sales experience and has held similar roles for various media companies.

“I’m thrilled to join the SBS national and network sales team,” said Bailin. “The opportunity to build on the success of a renowned company that has so many iconic media brands across multiple consumer touchpoints is what excites me the most. I’m looking forward to working with the team on creating competitive and engaging platforms for our clients and audience.”

About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 250 affiliated stations reaching 94% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including LA Musica, a mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

MEDIA CONTACT FOR SBS:

Vladimir Gomez
[email protected] 
(786) 470-1644

Brad Edwards
[email protected]

Photo – https://mma.prnewswire.com/media/695070/SBS_New_VP.jpg
Logo – https://mma.prnewswire.com/media/460768/spanish_broadcasting_system_inc__logo.jpg

Spanish Broadcasting System Inc. logo. (PRNewsFoto/Spanish Broadcasting System Inc.)

SOURCE Spanish Broadcasting System, Inc. (SBS)

(Español) Se Firma Acuerdo de 10 Años con los Latin GRAMMYs® Como Parte de una Alianza sin Precedente entre Univision Communications Inc. y La Academia Latina de la Grabación®

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LAS VEGAS, NV - NOVEMBER 16: Mon Laferte (R) performs onstage at the 18th Annual Latin Grammy Awards at MGM Grand Garden Arena on November 16, 2017 in Las Vegas, Nevada. (Photo by Kevin Winter/Getty Images) (PRNewsfoto/Univision)

Sorry, this entry is only available in Español.

New campaign looking to save lives in aquatic activities

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WASHINGTON, May 22, 2018 /PRNewswire-HISPANIC PR WIRE/ — Hispanic Communications Network / La Red Hispana and the Water Sports Foundation (WSF) announced today, for the second consecutive year, the launch of their partnership via a national multimedia campaign in the United States and Puerto Rico to help reduce preventable water sports accidents among Latinos and Latinas, and inspire a culture of boating safety among the Spanish-speaking public of all ages.

Using radio public service announcements (PSAs) via HCN’s La Red Hispana national radio affiliate network and social media platforms such as Facebook, Twitter and Instagram, the campaign seeks to emphasize the importance of using the life jackets while creating awareness about the risks of alcohol use during water sports activities and the importance of frequent equipment inspection.

“Life jackets still have a stigma of resistance attached to them, and that is why this campaign has a clear and simple message: Vests save lives. But for this it is necessary to use them at all times and in the appropriate manner,” said Alison Rodden, CEO of Hispanic Communications Network.

In 2016, the sports world was shocked by the unfortunate demise of young Cuban baseball promise Jose Fernandez who died during a nighttime accident at sea when his boat crashed at more than 65 mph. Neither he nor any of his companions wore life jackets and had consumed alcohol.

Despite high-profile accidents, surveys show many people still resist the use of the life jackets, even though new advances make them less restrictive. Among Latinos the situation is more serious, because a considerable percentage does not know how to swim. Figures from the Centers for Disease Control and Prevention (CDC) indicate more than 60% of Latino children and 70% of African-American children do not know how to swim.

“Unfortunately, an overwhelming number of deaths in water sports activities share the same element of risk: The victims did not wear a life jacket when they fell into the water due to some unforeseen circumstance. We must do everything possible because the public has the information to try and avoid injuries or fatal outcomes,” said Jim Emmons of WSF.

The popularization of boating, especially paddle-boarding, has resulted in recent years in an increase in accidents, which in turn has increased the need for water sport public awareness, and for the public to take courses about safety in boats, canoes and all types of watercraft. “Boating Safety education needs to be offered at little or no cost to encourage participation by the entire family,” said Henry Cespedes, spokesperson for the campaign, educator and member of the USCG Auxiliary.

Over the course of two weeks, the new campaign of HCN/La Red Hispana and WSF will make informational resources available to the Latino community to help prevent water recreation from becoming a calamity.

For more information, visit www.laredhispana.org.

About Hispanic Communications Network -The Hispanic Network-

Hispanic Communications Network -HCN- is the leading communication service in the market, dedicated to the production and distribution of educational and informative content for the Hispanic community in the United States. HCN is positioned to provide its clients and government collaborators and non-profit organizations with effective solutions when producing and distributing media campaigns focused on the service and generation of well-being within Hispanic communities. To learn more visit: hcnmedia.com

Contact: Mercy Padilla
(202) 360-4112
[email protected]

Photo – https://mma.prnewswire.com/media/694497/Hispanic_Communications_Network__casamiento.jpg

SOURCE Hispanic Communications Network

AbbVie Donates $100 Million to Strengthen Access to Healthcare, Housing for Hurricane-Ravaged Puerto Rico

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AbbVie logo

NORTH CHICAGO, Illinois, May 22, 2018 /PRNewswire-HISPANIC PR WIRE/– AbbVie, a research-based global biopharmaceutical company, today announced a donation of $100 million to two organizations, Direct Relief and Habitat for Humanity International, to strengthen access to healthcare and housing in Puerto Rico. The organizations will receive $50 million each. This donation is an extension of the more than $4 million AbbVie provided following the unprecedented natural disasters of 2017.

“AbbVie has a longstanding commitment to the people of Puerto Rico, having operated on the island for nearly 50 years.  Last year’s hurricanes were devastating, but we are proud that — thanks to the sacrifices made by our colleagues in Puerto Rico — our operations were not disrupted and patients relying on our treatments could continue to receive them,” said Richard A. Gonzalez, chairman and chief executive officer, AbbVie. “We deeply appreciate the hard work of our employees, and all the people of Puerto Rico, and we hope today’s announcement will deepen and strengthen our long relationship.  Together with Direct Relief and Habitat for Humanity, we will build a stronger health care infrastructure and contribute meaningfully to the rebuilding of homes.”

Puerto Rico’s Governor Ricardo Rosselló stated, “With this important contribution today by AbbVie — with aid that goes directly to health and housing, two priorities in our Administration — the company proves to be an example of what a private sector committed to the community should be. After the hurricanes passed through our region, AbbVie collaborated with us in the reconstruction of the Island. After 50 years in Puerto Rico, we are grateful that they continue to be available as a workplace for the Puerto Rican working class.”

With the donation, Direct Relief will help rebuild and strengthen Puerto Rico’s primary healthcare system, better preparing it to withstand future hurricanes and outages of power or water. Direct Relief will support more than 60 community health centers and local healthcare facilities over a three-year period. These facilities care for a combined 352,000 resident across Puerto Rico. To prevent interruptions in care, Direct Relief will provide the health centers with reliable energy sources including solar power, battery storage and generators, giving them the ability to produce their own clean water supplies. Direct Relief will also fund mobile health units, train and support an expanded medical workforce, increase access to a reliable supply of medicines, and institute telemedicine programs at select hospitals and health centers.

In Hurricane Maria’s immediate aftermath, Direct Relief began fielding urgent requests for medical supplies from across the island and was able to move quickly based on its longstanding support of Puerto Rico’s health centers. In the months since, Direct Relief has been the largest non-governmental donor of charitable medical resources to Puerto Rico, providing more than 247 tons of requested medicine and medical supplies to 61 healthcare facilities across the island.

“Hurricane Maria inflicted unprecedented pain on the people of Puerto Rico, and AbbVie’s unprecedented commitment to help them is a privilege for Direct Relief to be part of,” said Direct Relief President and CEO Thomas Tighe. “AbbVie’s extraordinary support will be invested in the critically important work of community health centers in Puerto Rico, which serve residents who otherwise lack access to essential primary healthcare and referral services that are needed more than ever.”

Over the next five years, Habitat for Humanity will partner directly with hurricane-affected families to address their shelter needs, as well as work toward policies and systems that will improve shelter, land and resilience issues across the island. Habitat expects to directly assist 13,000 people through repairs, new construction, workforce training and assistance with clear property titles. Through its work to effect policy and systems reforms, Habitat also expects to make significant progress in aiding many of the estimated 1.3 million Puerto Ricans who live in housing that was built without clear title or proper permits. Those residents face significant barriers to construction and repairs as well as assistance from other sources of aid. Based on Habitat’s damage assessments and input from municipalities, efforts will begin in the greater San Juan area, followed by the southern part of the island and then the east.

“AbbVie’s generous donation will help Habitat for Humanity as we work with many Puerto Ricans whose homes and communities were devastated by Hurricanes Irma and Maria,” said Jonathan Reckford, CEO, Habitat for Humanity International. “Habitat has a long history of helping communities recover after major disasters. We are committed to working alongside the people of Puerto Rico to increase access to safe, decent and affordable shelter on the island and to address longstanding and persistent housing issues and challenges that were exacerbated by the storms. We look forward to working with the Puerto Rican government and local municipalities to develop long-term housing solutions that will help families gain clear title to their land, while also helping grow and improve the construction sector to offer improved construction methods and training for the rebuilding process.”

Habitat for Humanity has been building and repairing homes in Puerto Rico since 1997. Weeks after Hurricane Maria made landfall, Habitat assembled and shipped 2,000 shelter repair kits to the island. In partnership with Save the Children, Habitat distributed kits to families in Caguas, Santa Isabel, Coamo, Arroyo, Guayama, Salinas, Patillas, Orocovis, Loiza, Humacao and Vieques to make immediate repairs to their damaged homes. Habitat also distributed 2,000 solar kits for families that lacked access to electricity.

This donation from AbbVie is the first part of its commitment to make an additional $350 million in charitable contributions to U.S. not-for-profit organizations in 2018. The contributions have been fully allocated and provide AbbVie with the opportunity to support charities creating long-term impact in communities in need, including Puerto Rico, North Chicago and cities across America.

For additional details and ongoing updates, visit AbbVie.com/PuertoRico to learn more.

About AbbVie

AbbVie is a global, research and development-based biopharmaceutical company committed to developing innovative advanced therapies for some of the world’s most complex and critical conditions. The company’s mission is to use its expertise, dedicated people and unique approach to innovation to markedly improve treatments across four primary therapeutic areas: immunology, oncology, virology and neuroscience. In more than 75 countries, AbbVie employees are working every day to advance health solutions for people around the world. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook or LinkedIn.

About Direct Relief

Established in 1948 with a mission to improve the health and lives of people affected by poverty or emergencies, Direct Relief delivers lifesaving medical resources throughout the world—without regard to politics, religion, ethnic identities, or ability to pay. With operations spanning more than 70 countries and all 50 states in the U.S., Direct Relief is the only charitable nonprofit to obtain Verified Accredited Wholesale Distributor (VAWD) accreditation by the National Association of Boards of Pharmacy. Among other distinctions, Direct Relief earns a perfect score of 100 from independent evaluator Charity Navigator, was listed among the world’s most innovative nonprofits by Fast Company, and has received the CECP Directors’ Award, the Drucker Prize for Nonprofit Innovation, and the President’s Award from Esri for excellence in GIS mapping. For more information, please visit https://www.DirectRelief.org.

About Habitat for Humanity

Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort on a community farm in southern Georgia. The Christian housing organization has since grown to become a leading global nonprofit working in local communities across all 50 states in the U.S. and in more than 70 countries. Families and individuals in need of a hand up partner with Habitat for Humanity to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, visit habitat.org.

AbbVie logo

 

 

Logo – https://mma.prnewswire.com/media/386913/abbvielogo_preferred_coatedcmyk_copy_Logo.jpg

Logo – https://mma.prnewswire.com/media/694654/Direct_Relief_CMYK_Logo.jpg

Logo – https://mma.prnewswire.com/media/694655/Habitat_Logo.jpg

 

SOURCE AbbVie

Food Safety During Picnic Season

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SILVER SPRING, Maryland, May 22, 2018 /PRNewswire-HISPANIC PR WIRE/ — Independence Day is fast approaching – and with it, picnics and cookouts.  As you plan your next outing, the U.S. Food and Drug Administration reminds you that foodborne bacteria multiply faster in warm weather — and the larger the dose of bacteria, the more likely it will lead to food poisoning (also known as foodborne illness).

Learn more at: 
http://www.fda.gov/Food/FoodborneIllnessContaminants/BuyStoreServeSafeFood/ucm109899.htm
 
http://www.fda.gov/forconsumers/consumerupdates/ucm094562.htm

Follow these tips to help ensure that your picnic basket is packed with food safety in mind!

Basic Warm-Weather Precautions To Prevent Food Poisoning

Prior to picnic time

  • Defrost meat, poultry, and seafood in the refrigerator or by submerging sealed packages in cold water. You can also microwave-defrost, but only if the food will be grilled immediately afterward. If marinating, use the fridge not the countertop. Never reuse marinade that contacted raw foods unless you boil it first or set some of the marinade aside before marinating food to use for sauce later.
  • Thoroughly wash all produce before eating even if you plan to peel it. The knife you use to peel it can carry bacteria into the part you eat. Fruits and vegetables that are pre-cut or peeled should be refrigerated or kept on ice to maintain quality and safety.
  • If your picnic site doesn’t offer clean water access, bring water or pack moist towels for cleaning surfaces and hands. Don’t forget to pack a food thermometer!

When packing coolers

  • Place food from the refrigerator directly into an insulated cooler immediately before leaving home and use lots of ice or ice packs to keep it at 40 °F or below.
  • Pack raw meat, poultry, and seafood in a separate cooler if possible, or wrap it securely and store at the bottom of the cooler where the juices can’t drip onto other foods. Place beverages in a separate cooler; this will offer easy drink access while keeping perishable food coolers closed.
  • Load coolers into the passenger compartment of the car — it’s cooler than the trunk. Once at the picnic site, keep food in coolers until serving time (out of direct sun) and avoid opening the lids often.

When grilling

  • Have clean utensils and platters available. Cook meat, poultry, and seafood to the right temperatures — use a food thermometer to be sure (see Safe Minimum Cooking Temperatures Chart). Keep cooked meats hot at 140 °F or warmer until serving time — set them to the side of the grill rack to keep them hot.
  • When removing foods from the grill, place them on a clean platter – never use the same platter and utensils you used for raw meat, poultry, or seafood.

Watch the time and outside temperature
Don’t let hot or cold food sit out in the “Danger Zone” (between 40 °F and 140 °F) for more than 2 hours – or 1 hour if the outdoor temperature is above 90 °F. If they do, discard them.

Contact:  Media: 1-301-796-4540  Consumers: 1-888-SAFEFOOD (toll free)

Foto – https://mma.prnewswire.com/media/693294/FDA_Summer_Food_Safety.jpg

Logo – https://mma.prnewswire.com/media/585467/US_Food_and_Drug_Administration_Logo.jpg 

SOURCE U.S. Food and Drug Administration

Olives from Spain Presents the Mediterranean Snack to Enjoy the Good Weather

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Olives from Spain presents the Mediterranean snack to enjoy the good weather

NEW YORK, May 22, 2018 /PRNewswire-HISPANIC PR WIRE/ — Spring can already be seen in its entire splendor. After the cold of winter, it is time to recover all those sunny hours. To do this, nothing is better than going out on the terrace, taking a simple walk in the park, having a barbecue or planning a trip. With thousands of years of light from the Mediterranean behind them, olives are the best ingredients for a radiant snack.

To view the Multimedia News Release, please click:  https://www.multivu.com/players/uk/8333351-olives-spain-mediterranean-snack-weather/ 

Spring is one of the best times of the year to think about outdoor activities. Temperatures move away from the lower area of the thermometer but are not yet installed in the suffocating heat typical of summer. They are in their most friendly range. The awakening of flowers and plants turn nature into a colorful decoration, bathed in more hours of daylight. An invitation to prepare a thousand and one activities with friends or family.

When it comes to organizing any leisure plan outside, the more attention is paid to all the details, the more likely that the final result will be a success. When to go, what clothes to wear or what route to follow are some of the issues that the organizer has to consider. In regards to the food to be prepared..  the answer lies in the olives. Thanks to the Mediterranean snack par excellence, what we carry in the bag will make the Trekking even healthier.

Olives from Spain, thanks to their campaign Have an Olive Day, which has the support of the European Union, puts succulent ideas at the reach of nature lovers in the USA to give a touch of Mediterranean Diet to their lunch. Opening a jar of olives is the first step to enjoy such simple elaborations at home that are the ideal complement to any outdoor activity. To enjoy in any way, with or without utensils, next to the water or on the lawn of the park.

Many more ideas for our weekend excursion at www.haveanoliveday.eu

Have a Sunny Day. Have an Olive Day.

About INTERACEITUNA and Olives from Spain

INTERACEITUNA is the Interprofessional Organization of Table Olive recognized by the Ministry of Agriculture, Fisheries, Food and Environment that represents the whole sector producing, processing and marketing table olives. Created to implement different programs and activities of general interest, INTERACEITUNA promotes the knowledge of Spanish table olives and carries out research and development related to production and production techniques. INTERACEITUNA has partnered with the European Union to promote this product.

@HaveanOliveDay
haveanoliveday   
www.haveanoliveday.eu

Olives from Spain presents the Mediterranean snack to enjoy the good weather

Photo – https://mma.prnewswire.com/media/693609/Olives_from_Spain.jpg

SOURCE Olives from Spain

The Home Depot to Present at RBC Capital Markets Consumer and Retail Conference

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The Home Depot logo.

ATLANTA, May 22, 2018 /PRNewswire-HISPANIC PR WIRE/ — The Home Depot®, the world’s largest home improvement retailer, today announced that Crystal Hanlon, president of its Northern Division, will present at the RBC Capital Markets Consumer and Retail Conference in Boston, Massachusetts. The presentation will begin at 11:20 a.m. ET on May 30, 2018.

The Home Depot logo.

The presentation will be webcast live over the internet at http://ir.homedepot.com/events-and-presentations. A link will be displayed under “Events and Presentations.” The webcast will be archived and available at the same location until August 28, 2018.

The Home Depot is the world’s largest home improvement specialty retailer, with 2,285 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In fiscal 2017, The Home Depot had sales of $100.9 billion and earnings of $8.6 billion. The Company employs more than 400,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.

Logo – https://mma.prnewswire.com/media/118058/the_home_depot_logo.jpg

SOURCE The Home Depot

Corona Renames The World Surf League’s Bali Pro To “Corona Bali Protected” To Bring Attention To Marine Plastic Pollution

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KERAMAS, Indonesia, May 22, 2018 /PRNewswire-HISPANIC PR WIRE/ — As title sponsor of the WSL’s Bali Pro Championship Tour event, Corona is transforming the previously announced “Corona Bali Pro” and renaming it “Corona Bali Protected.” This name change is aimed at sounding the alarm on one of the biggest threats to the survival of our oceans: marine plastic pollution. It stands for the vision of turning Bali into a pilot project, a blueprint for solving this global environmental issue by implementing the Parley AIR Strategy.

Last May, Corona made an ambitious commitment with Parley for the Oceans to protect 100 islands around the world from marine plastic pollution by 2020.  In addition to this commitment, Corona and Parley are now inviting brands of the consumer packaged goods industry to join a task force with the objective of leaving a lasting legacy in Bali’s coastal regions through the implementation of the Parley AIR strategy – Avoid plastic, Intercept plastic debris, and Redesign materials and products.

This new initiative will kick off at the start of the Corona Bali Protected event window with the following programs:

  • Beach cleanups with volunteers and ambassadors from Corona, Parley, and WSL PURE, the philanthropic arm of the WSL dedicated to ocean health. The cleanups will be organized in close collaboration with local communities, activists, and NGOs.
  • An immersive experience at the Corona x Parley Pavilion that will educate attendees about how plastic is destroying paradise while also highlighting ways that consumers, local industries, and global brands can all be part of the solution.
  • Inspirational and educational Parley Talks featuring Parley ambassadors and WSL athletes at the Casa Corona.
  • The Corona Highline specialty heat, a WSL-sanctioned surf competition featuring jerseys made from Parley Ocean Plastic® and surfboards and fins made from eco-innovative, upcycled materials.
  • 100% single-use plastic-free events and activations with recycling programs on-site. The Komune Resort & Beach Club, an eco-friendly resort which will host the event, is already setting the example in Bali with a plastic-free philosophy and progressive recycling facilities.

With this event, Corona and Parley are kicking off a series of collaboration sessions with local activists and NGOs, government authorities, local industries, and global consumer packaged goods brands with the objective of creating a 5-year action plan, which will be presented in October 2018 in Bali.

While this event will raise awareness for the need to protect Bali from marine plastic pollution, the Corona x Parley partnership has already made an impact in several regions around the world.  The Parley AIR Strategy is being implemented on over 30 islands in the Maldives, expanding to new islands in Australia, Mexico, Chile and the Dominican Republic.

The Corona Bali Protected in Keramas, Bali, Indonesia will take place from May 27 – June 9, 2018. For additional information, visit worldsurfleague.com/corona and 100islandsprotected.com

ABOUT CORONA
Born in Mexico, Corona is the leading beer brand in the country, the most popular Mexican beer worldwide exported to more than 180 countries. Corona Extra was first brewed in 1925 at the Cervecería Modelo in Mexico City and is still proudly produced entirely in Mexico.

Corona is a pioneer in the beer industry by being the first to use a transparent bottle showcasing its purity and high quality to the world. Each glass bottle is produced in a glass factory in Mexico owned by the brand. The artwork found on the bottle is hand painted, highlighting our commitment to quality in our packaging and our Mexican heritage.

No Corona is complete without the lime. Naturally adding character, flavor and refreshment, the lime ritual is an integral part of delivering an experience that is truly unique to Corona. The brand is synonymous with the beach and celebrates time outdoors. It invites people to pause, relax and enjoy the simple pleasures of life.

ABOUT WSL
The World Surf League (WSL) is dedicated to celebrating the world’s best surfing on the world’s best waves through a variety of best-in-class audience platforms. The League, headquartered in Santa Monica, is a global sport with regional offices in Australasia, Africa, North America, South America, Hawaii, Japan and Europe.

The WSL has been championing the world’s best surfing since 1976, annually running in excess of 180 global events across the Men’s and Women’s Championship Tours, the Big Wave Tour, Qualifying Series, Junior and Longboard Championships, as well as the WSL Big Wave Awards. The League possesses a deep appreciation for the sport’s rich heritage while promoting progression, innovation and performance at the highest levels, and in doing so crowns the undisputed world champions in Men’s, Women’s across all divisions within the tour.

For more information, please visit WorldSurfLeague.com 

CONTACT
Anheuser-Busch InBev:
Aimee Baxter
[email protected]

Alison Brod Marketing + Communications:
[email protected] 
212-230-1800

World Surf League:
Laura Muma
+1.773.960.3960
[email protected]

 

Photo – https://mma.prnewswire.com/media/693392/Corona_Bali_Protected.jpg
Logo – https://mma.prnewswire.com/media/554451/Corona_Logo.jpg

SOURCE Corona

16th annual FedEx/St. Jude Angels & Stars gala brings a night of 50’s-era style and classic Miami glamour to South Florida and raises $1 million for St. Jude Children’s Research Hospital®

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Julia Rodriguez, Maria Elena Salinas & St. Jude patient Victoria at 16 FedEx St. Jude Angels & Stars gala

MIAMI, May 21, 2018 /PRNewswire-HISPANIC PR WIRE/ — The South Florida community united against childhood cancer on Saturday, May 19, when 500 guests filled the Grand Ballroom at the InterContinental Hotel in downtown Miami at the 16th annual FedEx/St. Jude Angels & Stars Gala.  Philanthropists, influencers and celebrities gathered to honor the true stars — the patients and families of St. Jude Children’s Research Hospital®. The annual event, chaired by Javier Polit, President & Chief Information Officer for The Procter & Gamble Company, raised funds to help ensure families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.

Julia Rodriguez, Maria Elena Salinas & St. Jude patient Victoria at 16 FedEx St. Jude Angels & Stars gala

Broadcast journalist, news anchor, and the author, called the “Voice of Hispanic America” by The New York Times, Maria Elena Salinas, received the 2018 “FedEx/St. Jude Angels & Stars Lifetime Achievement Award” for her outstanding citizenship to the community.

“I have always been on a mission to inform and empower my community, and now I am excited to be able to share the remarkable stories of bravery and inspiration from St. Jude as well, this is truly an honor I take with the greatest of responsibility,” said Salinas. 

Monica Rabassa, Vice President of Marketing & Corporate Communications from Univision Communications, also received an award for her longstanding commitment to the families of St. Jude. This event was co-founded in 2002 by model and entrepreneur Daisy Fuentes. Since that time, the Miami gala has raised more than $7 million.

“Events like these are so important as we continue to raise awareness and funds for our lifesaving mission all across the United States and beyond,” said Richard Shadyac Jr., president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “We congratulate both Maria Elena and Monica for their commitment to the patients and families of St. Jude and thank them for their continued support.”

The gala had the support of some of television and music’s most notable stars, including Victor Manuelle, Zuleyka Rivera, Ilia Calderon, William Valdes, DJ Mauricio Parra, Sebastián Villalobos, Jorge Bernal, Quique Usales, Boris Izaguirre, Marc Clotet, Candela Ferro, Khotán Fernández, Poncho de Anda, Maky Soler, and Federico Díaz among others.

This year’s gala sponsors included: FedEx Express, Bancrédito International Bank, Salesforce, Pricewaterhouse Coopers, Dell Technologies, CISCO, Softtek, Carnival Foundation, AT&T, C-Comm Group, Accenture, Diario La Americas, Rana Furniture, Clarins and International Dermatology Research.

About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since the hospital opened more than 50 years ago. St. Jude won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude), following us on Twitter (@stjude) and subscribing to our YouTube channel (youtube.com/user/MyStJude).

Carlos Ponce, Javier Polit & Karla Monroig at 16 FedEx St. Jude Angels & Stars gala

 

Photo – https://mma.prnewswire.com/media/694366/St_Jude_patient_gala.jpg
Photo – https://mma.prnewswire.com/media/694365/St_Jude_Carlos_Ponce.jpg
Logo – https://mma.prnewswire.com/media/613525/St_Jude_Childrens_Research_Hospital_Logo.jpg

SOURCE ALSAC / St. Jude Children’s Research Hospital