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LUCIA ZARATE: THE ODYSSEY OF THE WORLD’S SMALLEST WOMAN by Cecilia Velástegui named 2017 Foreword INDIES Book of the Year Awards Finalist

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Award-winning Author Cecilia Velástegui, Foreword Reviews INDIES Finalist, Novel LUCIA ZARATE: The Odyssey of the World's Smallest Woman

MONARCH BEACH, California, April 27, 2018 /PRNewswire-HISPANIC PR WIRE/ — Today, Libros Publishing is pleased to announce that Lucía Zárate: The Odyssey of the World’s Smallest Woman by award-winning author Cecilia Velástegui has been recognized as a finalist in the 20th annual Foreword INDIES Book of the Year Awards.

Award-winning Author Cecilia Velástegui, Foreword Reviews INDIES Finalist, Novel LUCIA ZARATE: The Odyssey of the World's Smallest Woman

Author Cecilia Velástegui commented, “I’m honored by this recognition from Foreword Reviews.  I devoted many years to research and to write Lucía Zárate: The Odyssey of the World’s Smallest Woman. Lucía’s tiny proportions captivated audiences at the 1876 Philadelphia Centennial Exhibition and turned her into a celebrity who met President Hayes and Queen Victoria. Her poignant, real-life odyssey is spellbinding.”

http://ceciliavelastegui.com/

Lucía Zárate is a mesmerizing tale of survival, resilience and the uplifting force of friendship set in the circus sideshows of the 1880s.  It received first place in the International Latino Book Awards, the nation’s oldest and largest Hispanic literary awards.  Velástegui’s novel was also runner-up to the prolific master Arturo Pérez-Reverte’s 2017 novel What We Become.

Foreword Magazine, Inc. hosts its annual awards program each year. Finalists represent the best books published in 2017. After more than 2,000 individual titles spread across 65 genres were submitted for consideration, the list of finalists was determined by Foreword’s editorial team. Winners will be decided by an expert team of booksellers and librarians—representing Foreword’s readership—from across the country.

Winners in each genre will be announced June 15, 2018.

The complete list of finalists can be found at:

https://www.forewordreviews.com/awards/finalists/2017/

“Choosing finalists for the INDIES is always the highlight of our year, but the job is very difficult due to the high quality of submissions,” said Victoria Sutherland, founder/publisher of Foreword Reviews.

Novel LUCIA ZARATE: THE ODYSSEY OF THE WORLD'S SMALLEST WOMAN by Cecilia Velástegui is Foreword Reviews INDIES FINALIST. http://ceciliavelastegui.com/

 

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SOURCE Libros Publishing

Putting the ‘Fun’ in Functional: 2019 Honda Fit Arrives in Showrooms

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The 2019 Honda Fit Goes on Sale April 30.

TORRANCE, California, April 27, 2018 /PRNewswire-HISPANIC PR WIRE/ — The fun, versatile and stylish 2019 Honda Fit begins arriving at dealerships nationwide on April 30 with a starting Manufacturer’s Suggested Retail Price (MSRP)1 of $16,190 (excluding $890 destination and handling), unchanged from the previous model year. The 2019 Fit continues to boast unparalleled versatility, premium feature content and a playful, city-friendly demeanor – particularly with its standard 6-speed manual gearbox.  

The 2019 Honda Fit Goes on Sale April 30.

The 2019 Fit lineup includes the affordable-yet well-equipped Fit LX, aggressively styled Fit Sport, the upgraded Fit EX, and leather-lined Fit EX-L. With available Honda Sensing®, the 2019 Fit provides one of the most robust suites of advanced driver-assistive and safety technology packages in the subcompact car segment. Better yet, Fit LX models equipped with Honda Sensing® start under $18,0001.

Combined to either a slick-shifting 6-speed manual or continuously variable transmission (CVT2), Fit’s 1.5-liter direct-injected 4-cylinder i-VTEC™ engine produces a peak output of up to 130 horsepower and 114 lb.-ft. of torque. The 2019 Fit carries an EPA fuel economy rating of 29/36/31 mpg (city/highway/combined)3 for the manual transmission, and 33/40/36 mpg for CVT models.

2019 Fit Pricing & EPA Data

Trim

Transmission

MSRP

MSRP
Including
$890
Destination

EPA Fuel Economy
Ratings

(city / highway /
combined)4

LX

6MT

$16,190

$17,080

29 / 36 / 31

LX

CVT4

$16,990

$17,880

33 / 40 / 36

LX w/ Honda Sensing®

CVT

$17,990

$18,880

33 / 40 / 36

Sport

6MT

$17,500

$18,390

29 / 36 / 31

Sport

CVT

$18,300

$19,190

31 / 36 / 33

Sport w/ Honda Sensing®

CVT

$19,300

$20,190

31 / 36 / 33

EX

6MT

$18,160

$19,050

29 / 36 / 31

EX

CVT

$18,960

$19,850

31 / 36 / 33

EX-L

CVT

$20,520

$21,140

31 / 36 / 33

EX-L w/ Navi

CVT

$21,520

$22,410

31 / 36 / 33

Standard features on all Fit models include rearview camera, liftgate spoiler, auto on-off headlights, LED taillights, Bluetooth®, and a multi-function center console.

Fit’s vibrant palette of exterior color consists of eight choices: Helios Yellow Pearl, Orange Fury, Lunar Silver Metallic, Modern Steel Metallic, Crystal Black Pearl, Milano Red, Aegean Blue Metallic, and new Platinum White Pearl.

The Honda Fit continues to blend fun-to-drive performance with outstanding fuel efficiency, comfort, and safety in a high-quality, affordable package. Clever packaging, such as the fuel tank mounted underneath the front-row seats, gives the 2019 Fit unequaled cargo capacity, boasting a class-leading 52.7 cubic-feet of space with the rear seats folded down.

For the latest in-vehicle connectivity experience, Sport models and up include Apple CarPlay™ and Android Auto™ integration through a high-resolution, 7-inch touchscreen. The available Honda Sensing® suite of technologies includes Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW) and pedestrian detection, Adaptive Cruise Control (ACC), Lane Keeping Assist System (LKAS), Road Departure Mitigation (RDM) with Lane Departure Warning (LDW) and new Auto High-Beams.

What’s New for 2019?

  • Auto High-Beams added to Honda Sensing-equipped models
  • New Platinum Pearl White exterior color replaces White Orchid Pearl

Honda Fits for the U.S. market are manufactured in North America, at Honda’s Celaya, Mexico plant.

More Information
Additional media information including high-resolution photography and video of the 2019 Honda Fit is available at www.hondanews.com/channels/fit. Consumer information is available at www.automobiles.honda.com/fit. To join the Fit community on Facebook, please visit www.facebook.com/hondafit

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2017, nearly 93% of all Honda and Acura vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

1 MSRP excluding tax, license, registration, $890 destination charge and options. Dealer prices may vary.
2 CVT models are LEV3-SULEV30-rated in California and states that have adopted California vehicle emission regulations. CVT models in non-CARB states and 6MT models in all 50 states are LEV3-ULEV125-rated.
3 Based on 2019 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.
4 Continuously Variable Transmission

Honda Logo.

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SOURCE American Honda Motor Co., Inc.

Häagen-Dazs® Shops Announces Free Cone Day on May 8 to Support the Buzz

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Häagen-Dazs Shops Logo

MINNEAPOLIS, April 27, 2018 /PRNewswire-HISPANIC PR WIRE/ — On Tuesday, May 8, 2018 between 4 p.m. and 8 p.m., ice cream fans across the U.S. can make their day a little more extraordinary by visiting participating Häagen-Dazs® Shops locations to indulge in one free scoop of ice cream in a sugar cone, cake cone or cup. Since this year marks the 10th anniversary of the brand’s honey bee support, Häagen-Dazs is dedicating Free Cone Day to the hard-working bees by asking consumers to support the buzz by enjoying a free scoop, learning more about the bees’ needs and offering their support to the cause.

Häagen-Dazs Shops Logo

One-third of Häagen-Dazs ice cream flavors rely on pollinators, but bees are disappearing at an alarming rate and need help. Over the past 10 years, Häagen-Dazs has supported honey bee research and education by donating more than $1 million and working with ingredient suppliers, the Xerces Society and agronomists to create bee-friendly environments on farms where some of the brand’s most essential ice cream ingredients are grown – such as almonds and strawberries. To date, more than 11,000 plants have been planted, impacting 840 acres of farmland. The brand is also working toward the Bee Better Certification for products using these ingredients by helping farms create pollinator habitats and eliminate harmful pesticides.

“Free Cone Day is an opportunity to say thank you to our loyal fans, and we want to continue to recognize the pollinators that make our ice cream possible,” said Adam Hanson, The Häagen-Dazs Shoppe Company, Inc. President and General Manager. “Last year, we shared information about why the bees need our help and how everyone can play a role, which received great feedback from our customers. With this year marking the 10th anniversary of the brand’s honey bee support, we wanted to build on that information and encourage everyone to band together for this important cause.”

Thanks to The Extraordinary Honey Bee, a new, award-winning immersive VR experience created by Häagen-Dazs, consumers can view the world through a bee’s perspective, learning more about the plight of the honey bee and simple steps that can help these vital pollinators thrive. On Free Cone Day, consumers in a few select Shop locations will have the opportunity to experience the video using VR technology.

This Free Cone Day, consumers can support the buzz by:

  • Visiting a Häagen-Dazs Shops location to try one of the many bee dependent ice cream flavors
  • Learning more through The Extraordinary Honey Bee VR experience and spreading the word
  • Donating to the Xerces Society to help reach a goal of planting 1 million acres of habitat for bees: www.xerces.org/hd

For more information about Häagen-Dazs Shops’ Free Cone Day and to find out which local Häagen-Dazs Shops are participating, please check the Shop Finder at www.haagendazs.us/freeconeday.  

The Häagen-Dazs Shoppe Company is always seeking new franchise owners with a passion for Häagen-Dazs super-premium ice cream to open shops in premier locations. To learn more about Häagen-Dazs Shops or how to open a franchise, please visit the www.haagendazsshoppecompany.com

About Häagen-Dazs Shops
The first Häagen-Dazs Shop opened in Brooklyn, NY in 1976, giving consumers a new outlet for the distinctive velvety, super-premium ice cream of Häagen-Dazs. Today the Häagen-Dazs Shops system in the United States is made up of more than 200 independently owned and operated locations, franchised by The Häagen-Dazs Shoppe Company, Inc., which proudly offer top quality indulgent desserts that start with Häagen-Dazs products. For more information, please visit www.haagendazs.us/shops, join the company’s fan page at www.facebook.com/HaagenDazsUS and follow the brand on Twitter at @HaagenDazs_US.

The Häagen-Dazs® trademark is used under license. ©HDIP, Inc. 

Ice cream fans across the US can celebrate free cone day on Tuesday, May 8, 2018 between 4 p.m. and 8 p.m. by visiting participating Häagen-Dazs® Shops.

 

The Häagen-Dazs® brand celebrates 10th anniversary of supporting the bees.

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SOURCE Haagen-Dazs

ECONTENT TV Creates And Manages The Hispanic Social Media Campaign For Montefiore’s CORAZON Premiered At The Tribeca Film Festival

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NEW YORK, April 27, 2018 /PRNewswire-HISPANIC PR WIRE/ — ECONTENT TV is supporting Montefiore’s promotion of their film CORAZÓN through social media.

Starring Academy Award® nominee Demian Bichir (A Better Life, The Hateful Eight, Aliens, Savages) and Ana de Armas (Blade Runner 2049, Hands of Stone), and directed by John Hillcoat, Montefiore’s short film CORAZÓN made its world premiere during the Tribeca Film Festival.

“We are pleased to support Montefiore’s promotional efforts for this important initiative,” said Felix M Mendez, president of ECONTENT TV. “This is a powerful film based on a real life story and we are happy to be doing our part to create awareness and motivate more people to become organ donors.”

The social campaign will run until the end of April, which is National Donors Month, and the film can be watched for free on corazonfilm.com.

About ECONTENT TV
ECONTENT TV is an award-winning production company dedicated to create content for digital, social and traditional media. It is based in New York with strategic offices in London, Madrid and Mexico City.

Contact information:
Alejandra Martinez
[email protected] 
917-470-9659

SOURCE eContent TV

Toyota’s Mississippi Plant Investments in Full Bloom

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Sean Suggs, president of Toyota Mississippi, spoke at the plant's ground breaking ceremony for the new visitor center and announcement of a $170 million investment to build the 12th generation Corolla using the Toyota New Global Architecture (TNGA).

BLUE SPRINGS, Mississippi, April 26, 2018 /PRNewswire-HISPANIC PR WIRE/ — It is springtime in Blue Springs, and plants – such as Toyota Motor Manufacturing, Mississippi – are growing. During a groundbreaking ceremony for Toyota Mississippi’s new visitor and training center, the company announced it would invest $170 million to build the 12th generation Corolla using Toyota New Global Architecture (TNGA).

Sean Suggs, president of Toyota Mississippi, spoke at the plant's ground breaking ceremony for the new visitor center and announcement of a $170 million investment to build the 12th generation Corolla using the Toyota New Global Architecture (TNGA).

The TNGA investment enables the assembly plant to stay competitive globally.

“We will be able to respond quicker and be more flexible in order to meet market demands down the road,” said Toyota Mississippi President Sean Suggs. “I’m very proud of our team members and the partnerships we have developed across the state.”

Implementation of TNGA, along with an overall increase in production, will create 400 new jobs over the next 12 months. This investment directly supports Toyota’s plan to invest $10 billion in its U.S. facilities over the next five years. This investment brings the company to $4.27 billion of new investment in the U.S. since the commitment was announced in 2017. Toyota’s total investment in the U.S. over the past 60 years is $25 billion.

TNGA
The $170 million investment in the Mississippi assembly plant will include a complete replacement of the current production lines allowing the facility to produce advanced vehicles more efficiently and better adapt to changing market needs.

TNGA is a new approach to the way Toyota designs, engineers and produces its vehicles. While retaining traditional Toyota values, such as exceptional quality and safety, TNGA improves performance of all models, including providing more responsive handling and a more comfortable, enjoyable feel while driving. It also shortens the development cycle for vehicle improvements and new vehicles by providing a more flexible production environment.

Today’s announcement is another economic development win for the state of Mississippi. It brings Toyota’s investment in this facility to more than $1 billion since 2007.

“For more than a decade, Toyota has been a valued corporate partner to Blue Springs and the state of Mississippi,” said Mississippi Governor Phil Bryant. “Toyota’s commitment to building a sense of community is illustrated by the company’s continued investment in its operations and philanthropic efforts throughout the region. This latest investment and addition of hundreds of new jobs reinforces Toyota’s dedication to excellence in Blue Springs for generations to come.”

New Jobs
Toyota will work with its hiring partner ResourceMFG to hire 400 team members to meet the growing demand for the world’s best-selling vehicle of all time, the Toyota Corolla.

“ResourceMFG will aid in recruiting approximately 400 new team members over the next 12 months,” Suggs said. “These jobs will support production of the all-new Corolla, and we are excited to build more of them for our loyal customers.”

Visitor and Training Center
Being competitive in the marketplace also requires both a strong workforce and talent pipeline. Toyota will continue “growing their own” by providing enhanced workforce development training at its new visitor and training center.

“Today is very exciting as we unveil the design and break ground on our future visitor and training center,” Suggs said. “Toyota knows that you have to put in the effort to get the results, and this is just the beginning of that effort.”

Local architecture firm JBHM designed a 15,000-square-foot facility to support the plant’s growing need to accommodate public visitors and workforce training.

  • Training Center: Workforce development is the fuel that enables Toyota to be successful. The meeting and training space will accommodate up to 120 people and include state-of-the-art audio-visual technology.
  • Public Gallery: The nearly 5,000-square-foot space will feature interactive exhibits, the Toyota Production System and environmental elements while highlighting the success story of the region and the state of Mississippi’s economic development.

Scheduled to open in November 2019, the visitor and training center will be open to the public five days per week from 8 a.m. to 5 p.m.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 16 years are still on the road today.  

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com

Contact:

Kathryn Ragsdale, 662-317-3524

Karen Nielsen, 469-292-2659

 

 (PRNewsfoto/Toyota Motor North America)

 

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SOURCE Toyota Motor North America

eMerge Americas 2018 Closes Out With A Surprise Blockchain Announcement From Armando Christian Perez, AKA Pitbull

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MIAMI, April 26, 2018 /PRNewswire-HISPANIC PR WIRE/ — eMerge Americas, the premier technology event connecting Latin America, North America and Europe, has come to a close for 2018. World-class speakers had the eMerge Expo floor buzzing far and wide, from Dr. Dennis Hong and his robots to Vicente Fox, as they tapped into the hottest conversations in our society today—blockchain, AI, and cybersecurity. Grammy-winning artist, entrepreneur and investor, Armando Christian Perez, aka Pitbull, even dropped a surprise blockchain announcement to close the event.

“It’s been a whirlwind fifth edition of eMerge Americas, with over 15,000 attendees and more than 400 participating companies,” said Xavier Gonzalez, CEO of eMerge Americas. “We look forward to welcoming everyone back to Miami in 2019.”

A SPECIAL ANNOUNCEMENT FROM PITBULL
Pitbull, eMerge Americas, and Zeppelin have teamed up for a 1-month coding competition that kicked off on Tuesday. The competition is designed for teams who can use the Ethereum platform to disrupt the current state of the music industry, bringing blockchain and music together. Full details at www.smackathon.co

AND NOW FOR THE WINNERS…
The winner of the Startup Showcase, sponsored by Visa in partnership with Venture Hive, was Xendoo. The winner of the startup showcase fan favorite award, was TidBit.  VendyFlo took home the prize from the eMerge Americas Hackathon, a partnership with Wyncode sponsored by Cloudinary, KAIROS, and Royal Caribbean Cruises Ltd., and VendyFlo was also crowned the winner in the Visa Developer Challenge.

eMerge Americas returns to Miami next year April 29-30. For the latest news, connect with us on Facebook, Twitter, LinkedIn (@eMergeAmericas) and Instagram (@emergeamericas).

About eMerge Americas
eMerge Americas serves as the preeminent innovative thought exchange transforming Miami into the technological hub of the Americas. By connecting global industry leaders and investors with America’s top business executives, technology decisionmakers, and entrepreneurs, partnerships are forged that spur visionary innovation and technological advancements for the betterment of business and society. The eMerge Americas founding partners include: Medina Capital, A Rod Corporation, Greenberg Traurig, Knight Foundation, Miami-Dade County, and the Miami Herald. For more information about eMerge Americas, please visit: emergeamericas.com.

SOURCE eMerge Americas

Century 21 Real Estate, Hispanic Heritage Foundation And Miami Dade College Present The 70 Newly-Licensed Real Estate Agents Of The “Empowering Latinas” Scholarship Program

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Century 21 Real Estate LLC logo

MADISON, New Jersey, April 26, 2018 /PRNewswire-HISPANIC PR WIRE/ — Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21® brand, along with the Hispanic Heritage Foundation and Miami Dade College, presented today the 70 newly-licensed real estate agents of the “Empowering Latinas” program, which awarded 70 scholarships to help Latinas in South Florida earn a real estate license. The winners from South Florida were selected from more than 140 Latinas who applied for the “Empowering Latinas” scholarships. Among the new licensees are teachers, interior designers, nurses, architects, researchers, housewives, and legal assistants.

Century 21 Real Estate LLC logo

“We set out to find the relentless and this class of Latina real estate entrepreneurs reflect the go-getters and the midnight oil burners we are looking for to join our brand,” said Nick Bailey, president and chief executive officer of Century 21 Real Estate. “Through this program, these 70 scholarship recipients are now better equipped to give 121% and deliver extraordinary experiences to home buyers and sellers throughout South Florida.”

The awardees of the “Empowering Latinas” program received a scholarship that offset the cost to obtain a real estate license in Florida. Subsequently, CENTURY 21 affiliate brokers in the South Florida region provided mentorships to the awardees and offered them the opportunity to hone their craft with a local franchise affiliate.

“I decided to pursue the scholarship program because I was looking for an opportunity that would fill me after the loss of my husband and the departure of my daughters to college,” said Alicia Calvo, one of the 70 selected Latinas. “I like sales and this opportunity that Century 21 Real Estate gives me to study and get my license is amazing.”

To view the names of the 70 “Empowering Latinas” scholarship and mentorship program winners, please visit www.C21empoweringlatinas.com.

About Century 21 Real Estate LLC
The approximately 118,000 independent sales professionals in approximately 8,000 offices spanning 80 countries and territories in the CENTURY 21 System live their mission everyday: to defy mediocrity and deliver extraordinary experiences. By consistently chasing excellence, giving 121% and being obsessed with better, the CENTURY 21 brand is helping its affiliated brokers/agents to be the first choice for real estate consumers and industry professionals worldwide. Century 21 Real Estate has numerous websites to help answer specific consumer needs.
They are century21.comcentury21global.comcommercial.century21.com
century21.com/finehomes, and century21espanol.com.

©2018 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

Contact:
Peter Mosca
Century 21 Real Estate LLC
Phone: 973.407.5180
Email: [email protected]

Polvora Advertising
Aleyso Bridger
Email: [email protected]

Logo – https://mma.prnewswire.com/media/649227/Century_21_Real_Estate_Logo.jpg

SOURCE Century 21 Real Estate LLC

New Campaign Connects Hispanic Families with National Forests

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WASHINGTON, April 26, 2018 /PRNewswire-HISPANIC PR WIRE/ — In an effort to motivate Hispanic families to explore our public lands and national forests, and to reconnect with nature through outdoor activities, Hispanic Communications Network (HCN), in partnership with the United States Department of Agriculture Forest Service (USDA Forest Service), this week launches the third year of their successful Spanish-language multimedia campaign “Descubre El Bosque” (Discover the Forest).

The initiative coincides with the celebration of Earth Day, as well as a series of emblematic events for the protection of nature: National Park Rx Day on April 29, National Environmental Education Week, from April 23 to 29, National Park Week from April 21 to 29 and the City Nature Challenge from April 27 to 30.

The public service campaign features messages on radio, digital and social media to enhance understanding of the direct connection between the health of Latino families and the health of trees and forests.

A USDA Forest Service investigation shows that 80% of the country’s underground freshwater originates from national forest lands; and, almost 20% of all freshwater originates from the National Forest Land System, which is the largest source of drinking water in the United States.

In contrast, neglected and unhealthy forests negatively affect the quality of our water supply. Vulnerable communities, including Latino communities, are more likely to suffer from poor water quality.

“We are excited to deepen this collaboration with USDA Forest Service, as it is critical for Latino communities we serve — who suffer disproportionately higher rates of health problems like asthma due to poor environmental quality — to understand the health of trees and forests impacts the quality of water we drink and air we breathe, which directly affect the health of our population. We are committed to continue the promotion of this message, which is not only positive, but also proactive: we can do something about this,” said Alison Rodden, CEO at HCN.

The core Descubre el Bosque / Discover the Forest national campaign dates are April 21 and May 6. Multimedia elements will reach Spanish-speaking communities via HCN’s daily educational radio mini-programas and  call-in shows to help the Spanish-speaking community, such as Dra Isabel, “the Angel of Radio” and Bienvenidos a América (Welcome to America), as well as through HCN’s social media channels like Facebook. All campaign materials can be found on-demand at LaRedHispana.org.

Increasing visitations to public lands, forests and parks among Spanish-speakers can have positive impacts on the wellbeing of US Hispanic communities. “The campaign also highlights the important and valuable role Latino parents can play in instilling positive values of respect and care for nature in their children, making visits to our forests part of a family tradition.”

“Scientific studies have shown that the time spent in contact with nature increases cognitive performance, decreases the rates of anxiety, depression and alleviates the symptoms of other diseases such as attention deficit disorder and Alzheimer’s,” says Helen Cortés, a Program Analyst at USDA Forest Service.

Through the interactive portal, DescubreElBosque.org, the public can search by zip code for outdoor activities that will take place in one’s area and find events open for the entire Latino community. The website also includes a search engine for national forests, national parks, state parks, public parks, beaches, recreational areas, wildlife refuges, museums and visitors center.   

Hispanic Communications Network & La Red Hispana
Hispanic Communications Network (HCN) is the leading communication service dedicated to the production and distribution of educational and informative content for the Hispanic community in the United States. HCN is positioned to provide its government and non-profit partners with effective solutions when producing and distributing media campaigns focused on the service and generation of well-being within Hispanic communities. To learn more visit: LaRedHispana.org and / or HCNmedia.com.

SOURCE Hispanic Communications Network

Former Head of the New York Global Equity Sales Desk at Barclays Joins Strategic Advisory Firm Rose & Company

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NEW YORK, April 26, 2018 /PRNewswire-HISPANIC PR WIRE/ — Rose & Company announced today that Blair Mutschler has joined the firm as Managing Director in the New York office.

Mr. Mutschler joins Rose & Company from Barclays, where he served as Head of the Global Equity Sales Desk.  He held broad responsibilities at Barclays, including building and managing a sales team that delivered the firm’s platform and marketed corporate issuers to institutional investors globally. Prior to joining Barclays in 2009, Mr. Mutschler worked in the institutional Equity Research Sales group at Morgan Stanley for 10 years.  At Morgan Stanley, he managed institutional relationships with mutual fund and hedge fund investors and created sales products to better leverage the firm’s global resources for its client base.

“Blair is an important addition to our growing team,” said Simon Rose, Chief Executive Officer of Rose & Company. “He brings to the firm an intimate knowledge of the rapidly evolving equity sell-side and buy-side ecosystem developed over two decades at bulge-bracket institutions.  His global perspective, strong industry relationships, and deep understanding of the capital markets will be tremendous assets to our firm and our clients.”

Mr. Mutschler commented: “I am pleased to join a growing firm with a unique and thoughtful approach to delivering value-added services to high-quality corporate issuers.  The experience of the firm’s principals combined with the breadth of its service offering will greatly benefit companies as they navigate evolving and increasingly complex capital markets.”  

About Rose & Company

Rose & Company is a strategic advisory firm dedicated to helping clients successfully navigate the global capital markets.  We work with our clients to evaluate, define and execute strategies to enhance their presence in increasingly globalized and complex capital markets.  For more information, please visit www.roseandco.com.

 

SOURCE Rose & Company

Nestlé, Sprint And Target Kick Off Each Day At The 2018 CMC Annual Conference

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FAIRFAX, Virginia, April 26, 2018 /PRNewswire-HISPANIC PR WIRE/ — The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will start each day of its 2018 Annual Conference with powerful sessions from top leaders of brands that keep creativity, community and culture central to their marketing strategies. CMOs and high-ranking executives from Nestlé, Sprint and Target will open each day of the CMC Annual Conference, taking place at the Loews Hotel in Los Angeles from June 4-6.

Rick Gomez, CMO of Target, will deliver the opening keynote speech on Monday, June 4, with Alicia Enciso, CMO of Nestlé, leading the morning on Tuesday, June 5 and Alberto Lorente, director of multicultural marketing of Sprint, ending the final morning on Wednesday, June 6. “This year, we have an unprecedented number of clients presenting in a non-‘pay-for-play’ environment, and we felt it was important to start off each day of our conference with C-suite leaders from top brands,” said CMC Chair Isaac Mizrahi, co-president and COO of Alma. “Nestlé, Sprint and Target have proven track records of customer engagement, creative execution and community fandom with culture at the heart.”

The content doesn’t stop there. Whether it’s rhetoric, the attempted repeal of DACA or building a wall as an immigration strategy, Trump and his proposed policies have influenced the fabric of society not only in increased political activism but also in the way we communicate, especially on Twitter. The CMC is bringing together a panel of A-list journalists to discuss the power of the multicultural vote, predictions for mid-term elections, the effect DACA has on our education system and hiring practices and brand commitment to Hispanic efforts. Moderated by Roberto Orci, CEO of Acento, The Hispanic Brand in the Trump Era features broadcast journalist, news anchor and author Maria Elena Salinas and Co-Founder & CEO of CIEN+, Lilly Gil Valleta.

The term influencer has become one of the industry’s most over-used buzzwords, but what do influencers really do and what tangible value do they bring? Influence of Influencers isn’t your typical influencer session. As moderator, President & CEO of Pinta, Mike Valdes-Fauli will ask expert panelists Gaby Natale, president and co-founder of AGANAR Media, and Marla Skiko, executive vice president and director of digital innovation at Starcom MediaVest Group’s multicultural division, about measuring engagement, ROI, pay-to-play, celebrities vs. thought leaders and the ethical boundaries of payment disclosure.

With record ratings, revenue and merchandise sales coming from the Latin market, no sports enterprise can afford to ignore this demographic. In Pasión for Sports: How Hispanics Are Driving the Future of Sports Marketing, experts including Antonio Briceño, managing director at beIN SPORTS, Juan Pablo Convers, VP of business development at Univision Digital, and Marissa Fernandez, senior director of marketing strategy and fan development for the National Football League, will examine the importance of live television in a DVR-era, nuanced marketing campaigns to draw Hispanic ratings and the emergence of “American” sports competing with soccer for viewer attention.

Other topics include The Multicultural Marketing Journey with Comcast, Domino’s Pizza & Pepsi, Culture is the New Mainstream, Corporate America & the State of Latino Representation, Fireside Chat with Danny Trejo: Hispanic Representation on Screens, The Future of Advertising Agencies, Multicultural Structure: The Good, The Bad, They Ugly, Fact or Fiction: The Current State of the Hispanic Market, among others.

For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook and Twitter at @cmchispanic using the conference hashtag #CMCpowerof3.

About CMC

Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

SOURCE Culture Marketing Council: The Voice of Hispanic Marketing