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Use Your Voice, Change Your City: United Way Challenges Community Leaders to Take Action and Initiate Good

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SEATTLE, May 21, 2018 /PRNewswire-HISPANIC PR WIRE/ — An eatery that donates a meal to someone in need, three college graduates who help students go to college debt-free and a corporation that is funding solutions so that no child sleeps outside: from individuals to large companies, people in Seattle are using their voice to make a positive difference in the community.

On May 23rd at Safeco Field, home of the Seattle Mariners, hundreds of guests will gather to hear and be empowered by stories of initiating and amplifying change at United Way’s fundraising event, Initiate. Speakers include Starbucks Corporation President and CEO Kevin Johnson, Angela and Ethan Stowell of Ethan Stowell Restaurants and Jonathon Sposato, chairman and co-founder of GeekWire and PicMonkey.

Seattle is an incredibly giving community and I’m inspired by individuals and companies using their platform in innovative ways to promote social good,” says Sposato, United Way of King County’s Campaign Co-chair beginning July 1st.  “As a tech entrepreneur, I care about constant innovation, and I love United Way’s amazing platform as a true and direct solution to solving some of our toughest community challenges, like homelessness and young people dropping out of school. It’s like 1 + 1 = 3.” Through its Reconnecting Youth program, United Way is working to engage 14,000 young people ages 16-24 in King County who have left school without a high school diploma or GED. The program reconnects them to their education through coaching, mentoring and career navigation.

Generous corporate support of Initiate includes Microsoft, Nordstrom, AT&T, Alaska Airlines and Starbucks Corporation.

For more information on making sure people have homes, students graduate and families are financially stable, click here or visit United Way of King County’s website at https://www.uwkc.org/donate

Logo – https://mma.prnewswire.com/media/510987/United_Way_of_King_County_Logo.jpg

SOURCE United Way of King County

CMC Honors Sprint with the 2018 Marketer of the Year Award

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The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results.

FAIRFAX, Va., May 21, 2018 /PRNewswire-HISPANIC PR WIRE/ — The Culture Marketing Council: The Voice of Hispanic Market (CMC) announced today that Sprint is the winner of the 2018 CMC Marketer of the Year Award. Sprint joins a prestigious short list of elite brands that have received the award, including Ford, McDonald’s, State Farm, Toyota, and Walmart. Alberto Lorente, multicultural marketing director for Sprint, will accept the award and discuss the wireless carrier’s commitment to the Hispanic and multicultural market at CMC’s 2018 Annual Conference. The session will take place on Wednesday, June 6 at 9:00 a.m. at the Loews Hollywood Hotel in Los Angeles.

The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results.

“On behalf of Sprint, it’s an honor to be recognized by the Culture Marketing Council as Marketer of the Year,” said Lorente. “At Sprint, we are on a mission to deepen consumer connections through relevant messaging and innovative activations that highlight Sprint services, products and value.”

To be considered for this prestigious award, companies had to demonstrate a top-down commitment to multicultural marketing and significant spending commensurate with the opportunity in marketing efforts targeting Hispanics. Sprint’s commitment to the Hispanic Market has grown over the past few years, driven primarily by a culture that also values diversity going all the way to the top with CEO Marcelo Claure, the first-ever US Hispanic CEO of a major telecommunications company in the USA, and CMO Roger Solé.

Under the strategic approach of ‘promotion through emotion,’ Sprint launched several product/service offerings specifically tailored to the Hispanic audience becoming the first US provider to allow customers to pay for a loved one’s wireless plan in Mexico and El Salvador through its initiative with Movistar. Led by agency-of-record Alma, Sprint created 360-degree groundbreaking initiatives across emotional passion points in music, sports, and social responsibility. In addition to partnerships with entertainment platforms Pantaya, Flix Latino and  TIDAL, Sprint amplified its relationship with brand ambassador Prince Royce, providing US Hispanic consumers access to unique and relevant experiences tied to Prince Royce’s “FIVE” Tour. It served as the official wireless sponsor of the 2017 CONCACAF Gold Cup for the sixth year in a row and was a major sponsor of the “Somos Una Voz” benefit concert, raising funds to rush food, shelter, medicine, power and communications to those suffering from the effects of Hurricane Maria in Puerto Rico and Hurricane Irma in Florida. During this time, Sprint also waived fees for long distance texts and calls for people in disaster areas to help them communicate with loved ones during this difficult period. This collection of seamless and strategic efforts earned Sprint the “ANA Multicultural Excellence Award – 2017 Hispanic Grand Prize winner,” and a finalist spot in the Significant Results category.

“Sprint has gone beyond marketing to demonstrate its commitment to the Hispanic community and supported key causes to help the community in times of need, and that’s why they are our 2018 Marketer of the Year,” said CMC Executive Director Horacio Gavilan.

Taking place June 4-6 at the Loews Hollywood Hotel in Los Angeles, the CMC Annual Conference is the premier multicultural marketing conference featuring dynamic and interactive sessions with notable newsmakers, C-suite leaders and top trendsetters in the industry. This year, the conference will educate the sharpest minds in media, marketing and communications on how to amp up their multicultural marketing innovation with the Power of C3: Creativity, Community and, above all, CULTURE. The new American mainstream, which is fueled by multicultural ethnicities and led by the dynamic state of the Hispanic consumer, is constantly evolving, but the three keys to ensure campaigns resonate and connect meaningfully with audiences remain the same: Creativity, Community & Culture.

For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook and Twitter at @cmchispanic using the conference hashtag #CMCpowerof3.

About CMC:

Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

About Sprint:

Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served 54.6 million connections as of March 31, 2018, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Today, Sprint’s legacy of innovation and service continues with an increased investment to dramatically improve coverage, reliability and speed across its nationwide network and commitment to launching the first mobile 5G network in the U.S. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

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SOURCE Culture Marketing Council: The Voice of Hispanic Marketing

A Sold-Out Opening Weekend for ¿Qué Pasa, U.S.A.? Today… 40 Years Later Presented by UniVista Insurance and Produced by Loud and Live

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(PRNewsfoto/Loud and Live)

MIAMI, May 21, 2018 /PRNewswire-HISPANIC PR WIRE/ — ¿Qué Pasa, U.S.A.? Today, presented by UniVista Insurance, premiered at the Adrienne Arsht Center for the Performing Arts on Thursday, May 17, 2018 with sold-out performances throughout opening weekend.

(PRNewsfoto/Loud and Live)

“We knew we had to partner with ¿Qué Pasa, U.S.A.? Today,” said Ivan Herrera, Founder and CEO, UniVista Insurance, one of the nation’s fastest-growing insurance agencies.  The show connects with our Cuban heritage and aligns with our brand from a business, cultural and community standpoint. ¿Qué Pasa, U.S.A.? Today is a perfect fit for UniVista Insurance and we’re excited to invite our Spanish and English-speaking customers to ‘Say Hello, America!'”

The all-new production opens with a nine-show run including returning cast members Ana Margo, Connie Ramirez, Barbara Ann Martin and Steven Bauer, who will each reprise their roles from the original television show; stage and screen standouts Martha Picanes and Vivian Ruiz, and Grethel Ortíz, Rodolfo Jaspe, Tania Guzmán, Ariel Texidó, Nick Simmons and Eduardo Wasveiler rounding out the cast.  

Three years in the making, ¿Qué Pasa, U.S.A.? Today Producer and Loud and Live CEO Nelson Albareda has spearheaded the show from concept to execution.

Gonzalo Rodriguez directed the production of ¿Qué Pasa, U.S.A.? Today written by Patrick H. Pino, with set and costume design by Jorge Noa and Pedro Balmaseda. The play is being presented in partnership with South Florida PBS and The Adrienne Arsht Center. ¿Qué Pasa, U.S.A.? Today sponsors include UniVista Insurance, Leon Medical Centers, Versailles Restaurant, Rubenstein Law and Café Bustelo.

UniVista Insurance
Founded in 2006, UniVista Insurance is one of America’s fastest growing insurance agencies, supporting its customers with Auto, Home, Life, Health, Commercial and Property insurance.  Headquartered in Miami with offices across Florida and California, UniVista and its 700+ associates are committed to excellence and serving our Spanish and English-speaking communities.

Leon Medical Centers
With more than 2,400 employees dedicated to caring for more than 42,000 Medicare patients, Leon Medical Centers and Leon Medical Centers Health Plans redefine the standard in the medical health care industry, offering the highest level of Medical Excellence to the Medicare community in Miami Dade combined with the dignity, compassion and human warmth that all patients deserve.  

Café Bustelo
Our delicious coffee and rich espresso heritage was born in 1928. Since then, we’ve not only been proud of our rich, full-bodied flavor, but also of our unique and inviting culture. Café Bustelo coffee can be prepared using your preferred method.  Available in the forms you want, including K-Cup® pods.

Versailles
Established in 1971, Versailles Restaurant has been serving classic Cuban cuisine from its same location at 3555 Southwest 8th Street in Little Havana for all of its 48 years in business.  Owned and operated by three generations of the Valls family, Versailles is also widely considered the hub of the Cuban exile community and a favorite local attraction among politicians, celebrities and tourists. 

Rubenstein Law
Founded in 1988, Rubenstein Law is Florida’s leading plaintiff’s personal injury law firm. The firm has proudly grown to over 35 attorneys and 200 staff. With 6 offices throughout the state and a traveling Mobile Office (on wheels), Rubenstein Law focuses its practice on all types of cases, including car, truck, and motorcycle accidents, pedestrian and bicycle accidents, slip and falls, spinal cord and traumatic brain injuries, wrongful death, and medical malpractice. Rubenstein Law does its best for its personal injury clients and has obtained over $750 million in verdicts and settlements for its clients. Heavily involved in the community, Rubenstein Law also proudly sponsors events throughout Florida in hopes of making a difference, supporting and giving back to the community.

About Loud and Live
An Entertainment, Media & Live Events Company, Loud and Live performs at the intersection of music, sports, lifestyle and content development. Headquartered in Miami, Florida, our success is driven by our passion to create engaging experiences for our global audiences. For event sponsorship or general inquiries, please contact [email protected].

About South Florida PBS
Florida’s largest public media company, which includes Public Broadcasting stations WPBT2, serving Miami-Dade and Broward counties and WXEL-TV, serving the Palm Beaches. South Florida PBS connects organizations and institutions across our region and preserves South Florida’s history.  Leading the way in this global society, South Florida PBS serves diverse communities from Key West to the Sebastian Inlet and from the Atlantic Ocean west to Lake Okeechobee. South Florida PBS is committed to creating and presenting unique arts, education and cultural heritage programming, and serves as a model for telling unique local stories across a variety of digital media platforms.

About the Adrienne Arsht Center for the Performing Arts of Miami-Dade County
The Adrienne Arsht Center for the Performing Arts of Miami-Dade County is made possible by the public support of the Miami-Dade County Mayor and the Board of County Commissioners, the Miami-Dade County Department of Cultural Affairs and the Cultural Affairs Council, the Miami-Dade County Tourist Development Council and the City of Miami Omni Community Redevelopment Agency, as well as the State of Florida, Department of State, Division of Cultural Affairs and the Florida Council on Arts and Culture. The Adrienne Arsht Center also receives generous support from individuals, corporations and local, state and national foundations.

Set in the heart of downtown Miami and designed by world-renowned architect Cesar Pelli, the Adrienne Arsht Center for the Performing Arts of Miami-Dade County is one of the world’s leading performing arts organizations and venues. Since opening in 2006, the Arsht Center, a 501C3 non-profit organization, has emerged as a leader in presenting innovative programming that mirrors South Florida’s diversity as well as a catalyst for billions of dollars in new development in the downtown area. Spotlighting legends and serving as a launch pad for local artists to make their mark on the international stage, the Center presents nearly 400 events each year across its flexible, state-of-the-art performance spaces. The Center programs several Signature Series, including the largest jazz series in South Florida, a major annual Flamenco Festival, and a robust program of new theatrical works as well as free programming for the community and an arts education program that serves nearly 60,000 children each year. As Miami’s new Town Square, the Arsht Center also houses BRAVA by Brad Kilgore, a fine dining restaurant; the Café at Books & Books in the historic Carnival Tower and a weekly Farmers Market.  Visit www.arshtcenter.org for more information.

 

SOURCE Loud and Live, Inc.

Vitel Mobile Announces Exclusive Partnership with Hyundai Mobile

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SEOUL, South Korea, May 18, 2018 /PRNewswire-HISPANIC PR WIRE/ — Vitel Mobile, Inc, largest open market Authorized Distributor for Samsung and LG in Latin America, has just announced today that it has also partnered exclusively with Hyundai Mobile to launch and distribute its full mobile line up.  This partnership is unique as production and commercialization are managed by Vitel Mobile, Inc. along with Hyundai’s licensing department, which will oversee all of the devices’ design and quality control.  Hyundai Mobile devices are a reintroduction of the brand.  “Hyundai Mobile’s Android Smartphones have been very well received in the market,” said Mr. Rommey Bahhur, CEO of Vitel Mobile, Inc.  Mr. Bahhur also went to say that the Hyundai Mobile’s price point fills a void in a category were top tier brands are not present.  Hyundai Mobile complements Vitel Mobile’s handset offering of well positioned worldwide brands at all levels of consumer wants and needs.  Hyundai Mobile’s current model lineup will include 9 different handsets, with 3G and LTE capabilities, at a range of USD$39-89 at the point of sale.   Mr. Bahhur also concluded that, “We are very excited about this partnership; having such a worldwide recognized brand as it is Hyundai, at very affordable and attractive prices, is a gamechanger in the industry.”  Hyundai Mobile devices are being currently distributed and sold throughout all Latin America and the Caribbean and now in the USA.  

Contact: John Nam, [email protected]

Photo – https://mma.prnewswire.com/media/693381/Billboard_in_Panama.jpg  

SOURCE Vitel Mobile, Inc.

Fintech Selects Mark Kimber as Chief Revenue Officer to Support Strategic Long Term Revenue Growth

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Fintech logo

TAMPA, Fla., May 18, 2018 /PRNewswire-HISPANIC PR WIRE/ — Financial Information Technologies, LLC (Fintech) announced today that Mark A. Kimber has been selected for the position of Chief Revenue Officer (CRO).  As CRO, Mark will lead the development in new business sales, installed client base sales, and partner strategy.

Fintech logo

With Mark’s extensive and diverse background in both technology and hospitality, he offers the knowledge and expertise needed to lead the company’s financial growth across Fintech’s diverse platform of products and services dedicated to the beverage alcohol industry.

“I am so pleased with our decision to appoint Mark as our CRO,” said Fintech’s CEO Scott Riley, “We look forward to his leadership, and benefiting from his experience, as we continue to transform our purchase data and industry connectivity into resources that increase margins, and grow profits, for our clients.”

Mark brings 30 years of industry knowledge both in, and servicing, the hospitality industry, spending his last 11 years with NCR as the Senior Account Executive for Strategic Global Brands. Prior to his recruitment by NCR in 2007, he spent 19 years in restaurant operations as COO of Brand Equity Development, Senior Vice President of Operations for Waffle House, and Vice President of Operations for Huddle House.

Mark stated, “I am both honored and proud to be afforded the opportunity to contribute to such a unique and successful technology company that has such passion for the success of operators dedicated to the beverage alcohol industry.”

Mark and his wife Cathy have been married for 23 years and have two children, Matt and Taylor. Like Mark, who played basketball at Berry College in Rome, GA, Taylor is a college basketball athlete, at the University of Alabama Huntsville. They are relocating from Atlanta to Tampa Bay.

About Fintech
Fintech, the leading solutions provider for beverage alcohol management, and regulatory information resource, offers a OneSource® solution with a suite of profit-building products and services for alcohol distributors and retailers.

With decades of industry experience offering unwavering dependability and trust, Fintech empowers users with information to increase margins and maximize operating efficiencies within their beverage alcohol category.  By anticipating client needs, nurturing relationships, and growing partnerships within the industry, Fintech continues to deliver cutting-edge, strategic solutions that range from purchase order management, reconciliation, and data reporting, to pricing and promotion communication, payment compliance adherence, and regulatory resource connectivity. Fintech manages over 500,000 industry relationships and services more than 3,400 distributors nationwide adding hundreds of clients every month. For more information on how Fintech can better your business, visit www.fintech.net and follow us on FacebookTwitter, and LinkedIn.

Contact: Misha Hart, 800.572.0854 x 3827, [email protected]
Fintech on Facebook, Twitter, and LinkedIn

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SOURCE Fintech

Dr. Kelle H. Moley Appointed Senior Vice President and Chief Science Officer By March of Dimes

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March of Dimes Foundation Logo

WHITE PLAINS, New York, May 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — Kelle H. Moley, MD, has been named Senior Vice President and Chief Scientific Officer of March of Dimes, it was announced today. In her new position, Dr. Moley is responsible for the strategic direction and oversight of March of Dimes research. This portfolio includes the international network of six March of Dimes Prematurity Research Centers, which are seeking to find the unknown causes of preterm birth and new ways to prevent it.

March of Dimes Foundation Logo

“We are thrilled to have Dr. Moley join the leadership of March of Dimes.  Her background and expertise in women’s health and reproduction are exactly what our organization is looking for to advance our research, grow our knowledge, and improve the health of all moms and babies,” says Stacey D. Stewart, president of the March of Dimes. 

“It is a great honor to be joining March of Dimes. Their approach to research is innovative and the science is making tremendous strides.  I am proud to spearhead these efforts and join this organization that is leading the fight for maternal and infant health,” says Dr. Moley.

Until recently, Dr. Moley was the James P. Crane Professor of Obstetrics and Gynecology, and vice chair and chief of the Division of Basic Science Research in the Department of Obstetrics and Gynecology at Washington University School of Medicine in St. Louis. She was also a professor of cell biology and physiology.

Dr. Moley’s particular research interest is maternal obesity and diabetes before and during pregnancy and the long term effects on infant health. She is the principal investigator on several National Institutes of Health grants exploring aspects of reproductive biology and risk.

A native of Connecticut, Dr. Moley earned her B.A. from Wellesley College, her medical degree from Yale University, and completed her residency in OB-GYN, as well as a fellowship in reproductive endocrinology and Infertility, at Washington University School of Medicine. She is board-certified in obstetrics and gynecology, and was elected a member of the National Academy of Medicine (formerly the Institute of Medicine) in 2014.  She is a past president of the Society for Reproductive Investigation.

She resides in St. Louis, Missouri with her three adult sons, Patrick, Charles and John.

About March of Dimes

March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs and provide education and advocacy so that every family can have the best possible start. Building on a successful 80-year legacy of impact and innovation, we stand up for every mom and every baby. Visit marchofdimes.org or nacersano.org for more information. Visit shareyourstory.org for comfort and support. Find us on Facebook and follow us on Instagram and Twitter.

 

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SOURCE March of Dimes

Chronicled Named San Francisco’s Best Tech Company of 2018

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Members of the Chronicled Team on a sailing trip in the San Francisco Bay.

SAN FRANCISCO, May 18, 2018 /PRNewswire-HISPANIC PR WIRE/ — Chronicled is honored to have been named San Francisco’s Best Tech Company of 2018 by SF Weekly, a San Francisco Media Company publication. The award is a people’s choice award adjudicated by the editors of the magazine following a community ballot process. Previous winners of the award include Google and Twitter.

Members of the Chronicled Team on a sailing trip in the San Francisco Bay.

Chronicled, which uses blockchain technology to offer a full suite of smart supply chain solutions, received the award at SF Weekly Presents Best of SF, on Thursday, May 17th. The event coincided with the release of the magazine’s “Best of San Francisco” special issue.

Founded in late 2014, Chronicled has been a pioneer in interfacing physical asset and supply chain workflows with blockchain systems. During 2017, the company launched a project to bring security to supply chains for physical gold bullion and commodities.  Also in 2017,  the company proved a method to privately record supply chain events on a blockchain ledger in partnership with major pharmaceuticals companies Pfizer, Genentech, McKesson, AmerisourceBergen, and Abbvie. The pharmaceutical initiative, named MediLedger, was designed to prove that blockchain technology is substantially better than other options to meet end to end track and track requirements of the Drug Supply Chain Security Act, passed by Congress in 2013. The Act mandates that drug companies implement secure methods of protecting and tracking their products through the supply chain. The program is now being expanded into a full, ongoing partnership with more than two dozen U.S. pharmaceutical producers, wholesalers, and technology service providers.

Chronicled is also expanding its platform to support additional verticals including commodities, food, agriculture, electronics, and consumer packaged goods.

“We’ve been working hard at Chronicled over the past several years on this platform solution, and it is wonderful to be recognized by a major outlet like SF Weekly,” said Chronicled CEO Ryan Orr. “When we started working on this, nobody had heard of blockchain, and now we can offer a full stack solution to deliver real-world value, improve the way economies work, and keep people safe. We’re very thankful to SF Weekly, our team, and all of our partners and supporters for this tremendous accolade.”

SF Weekly has presented its “Best of San Francisco” award every year since 2009 to its top picks in Arts & Entertainment, People & Places, Shopping & Services, and more.

About Chronicled

Based in San Francisco, Chronicled is a technology company leveraging blockchain and IoT to bring trust, efficiency, and automation to global supply chain ecosystems. The Company is a pioneer in linking physical world economy workflows to blockchain systems and has developed a decentralized protocol and network for supply chain in order to extend trust boundaries and enforce cross-organization business rules without revealing private data. Currently, Chronicled’s most active market verticals are Pharmaceuticals, Commodities, and Precious Metals and Minerals.   See:  http://www.chronicled.com and http://www.chronicled.org

Contact: [email protected]

Chronicled

 

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Logo – https://mma.prnewswire.com/media/692104/Chronicled_Logo.jpg

 

SOURCE Chronicled

The Home Depot Declares First Quarter Dividend Of $1.03

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ATLANTA, May 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — The Home Depot®, the world’s largest home improvement retailer, today announced that its board of directors declared a first quarter cash dividend of $1.03 per share. The dividend is payable on June 14, 2018, to shareholders of record on the close of business on May 31, 2018. This is the 125th consecutive quarter the company has paid a cash dividend.

the_home_depot_logo

The Home Depot is the world’s largest home improvement specialty retailer, with 2,285 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In fiscal 2017, The Home Depot had sales of $100.9 billion and earnings of $8.6 billion. The Company employs more than 400,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.

Logo – https://mma.prnewswire.com/media/118058/the_home_depot_logo.jpg

SOURCE The Home Depot

Olympusat’s CEO, Tom Mohler, Highlights the Importance of Scripted Programming and the Future of OTT at LA Screenings Independents 2018

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WEST PALM BEACH, Florida, May 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — Olympusat Inc., one of the largest independent media companies specializing in the ownership, distribution, production and technical services of Spanish and English-language networks, was in attendance at LA Screenings Independents 2018, where Tom Mohler, CEO of Olympusat Holdings, delivered a Keynote presentation. He discussed the importance of scripted content in today’s Hispanic TV marketplace, as well as Olympusat’s industry leading efforts to produce and successfully distribute multicultural programming.

On Wednesday, May 16th at 8:30 a.m. PST, during a breakfast sponsored by Olympusat at LA Screenings Independents, Mr. Mohler delved into the high demand for Spanish-language scripted programming targeted at multicultural audiences. In addition, the executive offered insight into the advantages of OTT over traditional broadcast delivery, and how the TV and media industry is transitioning from linear channels to digital platforms.

“Most of the content available on OTT platforms is scripted. Whether it’s an action series or a drama, it performs better that any other format and it will continue to increase in importance as OTT evolves and grows,” stated Mr. Mohler. “There were over 450 English-language scripted programs produced last year, and the same demand exists for Spanish content. This is a great business opportunity; excluding telenovelas, which are rapidly losing popularity, there were only about 35 scripted shows produced in Spanish in all of the Americas last year.”

This year, LA Screenings Independents will feature a special content screening in which Olympusat will showcase its latest original productions including the realistic fiction series Hacienda del Rey, the romantic comedy Monserrate, Como el Cerro starring Angélica Blandón, and the powerful drama Sofía starring Paola Rey. The content screening will take place on Friday, May 18th at 2 p.m. PST at the Ballroom of InterContinental Los Angeles Century City hotel.

LA Screenings Independents 2018 is produced in association with NATPE.

To learn more about Olympusat’s industry-leading efforts, please visit olympusat.com.

Olympusat – Editorial Contact:
Jesús Piñango
561-249-5228
[email protected]

SOURCE Olympusat, Inc.