Discovery en Español’s Original Game Show “DEBATE GOLEADOR” Puts Soccer Gurus To The Test

April 17, 2018

MIAMI, April 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — Less than two months away from one of the world’s most anticipated sport events, Discovery en Español presents DEBATE GOLEADOR, an original series where soccer knowledge takes center stage. The new production will premiere Monday, April 23 at 11pm ET/9pm PT.

DEBATE GOLEADOR is a 14 episode “game show” where five contestants are asked a variety of soccer related questions that will determine if they are eliminated or if they make it to the next round. A new player will join in every episode and the final five will compete to win a trip to the soccer world championship in Russia.

DEBATE GOLEADOR will feature special guests including Kikin Fonseca, Miguel “El Piojo” Herrera, Oswaldo Sánchez, and Luis “El Matador” Hernández. Latino participants from all over the country must answer a variety of questions ranging from specific soccer data such as historical dates, iconic players, or unique plays, to details on the most famous soccer stars of all time. Their soccer knowledge is put to the test in each question with only one goal in mind: make it to the final and win the all-paid expense trip to Russia. (Watch promo here).

DEBATE GOLEADOR is a Discovery en Español production headed by Michela Giorelli, Rafael Rodríguez, and Jimmy Herrera. It was produced by Nippur Media under the executive production of Gerardo Brandy and Martín Solmesky. For more information, follow us on Facebook at facebook.com/discoveryenespanol, Twitter @DiscoveryenESP, and Instagram @discoveryenespanol.

About Discovery en Español

Discovery en Español connects Spanish-speaking viewers in the U.S. to the world and all its wonder and possibilities. It provides quality programming focusing on bold storytelling across core genres including adventure, ingenuity, natural history, investigation and current affairs. Created by Discovery Communications, Discovery en Español is widely distributed on Hispanic tier packages throughout the country. It also reaches audiences across screens on the ”Discovery en Español GO”TV Everywhere app. For more information, please follow us on Facebook at facebook.com/discoveryenespanol, Twitter @DiscoveryenESP and Instagram @discoveryenespanol.

Photo – https://mma.prnewswire.com/media/677736/Discovery_en_Espanol_DEBATE_GOLEADOR.jpg

SOURCE Discovery en Español

Atrescine arrives in Panamá in April on Cable Onda

April 17, 2018

MADRID, April 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — Atrescine, the new HD channel dedicated to Spanish cinema and addressed to the Hispanic market, is arriving in the Panamanian market in April, after signing its first distribution agreement with Cable Onda.

With this new arrangement, the Panamanian provider will be the first to offer the entire portfolio of Atresmedia Internacional channels, along with Atrescine-, Antena 3 Internacional, Atreseries and ¡HOLA! TV.

“This agreement confirms the warm welcome we got from many operators when we announced the launching of this new signal, and it’s a source of particular satisfaction to us that Cable Onda is the first to carry us,” says Mar Martínez-Raposo, Director of Atresmedia Internacional.

The new signal is available to Cable Onda subscribers as of now on Plan PLay HD , HFC and at 244 on the dial. “At Cable Onda we make a point of offering our clients the best content, products and solutions, helping to improve their quality of life. Through Atrescine, we’re providing our subscribers with more than 7,000 titles of the best Spanish films. With this alliance, we’re reiterating our commitment to our subscribers, to offer them the most innovative experience available when it comes to entertainment,” said María del Carmen Arias, Assistant Director of Television at Cable Onda.

Atrescine is introducing itself this April to the Panamanian viewing public with some of the best-known titles in Spanish cinema, such as La Carta Esférica (‘The Spherical Map’), an adventure story in the authentic style of the great literary classics, directed by Imanol Uribe, based on the novel by Arturo Pérez-Reverte; La Buena Estrella (‘The Good Star’), starring Antonio Resines, Maribel Verdú and Jordi Mollà, is a romantic drama that won five Goya Awards; La Conjura de El Escorial (The El Escorial Conspiracy’), a historical drama that depicts the treachery of the King’s secretary, Antonio Pérez and the Princess of Éboli, set against the backdrop of the court of Philip II; and La Pasión Turca (‘Turkish Passion’), adapted and directed by Vicente Aranda, starring Ana Belén and based on the novel of the same name by Antonio Gala, tells the story of a young, unhappily married woman who, while traveling as a tourist in Turkey, abruptly succumbs to an overwhelming passion.

More than 7,000 titles of the best Spanish films

Atrescine was introduced at the last edition of NATPE in Miami, with the best catalogue of Spanish films of all time and all genres –more than 7,000 titles— as a result of its alliance with Video Mercury Films, the world’s largest distributor of Spanish films, and owner of more than 70% of all the movies produced in Spain. In addition, the new channel will also have the titles of Atresmedia Cine, a leading film producer, having taken in more than 30 million euros with nine feature films, and 31.8% of the box-office revenue from the Spanish film industry.

Logo – https://mma.prnewswire.com/media/629670/Atrescine_Logo.jpg

SOURCE Atresmedia

Winning Students Earn Green for Being Green in Lexus Eco Challenge

April 17, 2018

PLANO, Texas, April 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — It’s fashionable to be green, according to the Grand Prize winners of the 11th annual Lexus Eco Challenge competition. By creating jewelry and homemade candles from reusable materials, these students found creative ways to take their passion in science, technology, engineering and math (STEM) to a whole new level.

More than 2,300 students in grades 6–12 participated in the Lexus Eco Challenge, an educational contest that empowers students to learn about the environment and take action to improve it. A total of $500,000 in scholarships and grants is awarded to the winning student teams, their teachers and schools. To learn more about the program and winners visit: www.scholastic.com/lexus.

Through the first two phases of the Lexus Eco Challenge, 32 middle and high school teams were selected as finalists. Each finalist earned a $10,000 prize to be shared among the team, teacher and school, and was invited to embark on the final challenge to reach beyond their local community to inspire environmental action. The teams communicated their innovative ideas to a wide audience in the last round, broadening the reach of their work to people outside of their communities.

Lexus and Scholastic, the global children’s publishing, education and media company, reviewed the finalists’ innovative submissions and selected one middle and high school team as the 2017-2018 Lexus Eco Challenge Grand Prize winners. The Grand Prize-winning teams each receive an additional $30,000, divided into a $7,000 grant for the school, a $3,000 grant for the team’s teacher advisor, and $20,000 in scholarships for the students to share. Eight First Place-winning teams are awarded an additional $15,000 each.

This year’s high school Grand Prize-winning team is the “Enerjagers” from Saint Joseph Academy in Cleveland, Ohio. Enerjagers and teacher advisor Kristen Schuler focused on reusing materials and trash, which would otherwise find its way into a landfill. The students also produced 600 candles from old glassware, crayons and beeswax and distributed them to local residents. Team members of Enerjagers said they learned a lot about the environment while working on their project.

“Throughout the challenge, I learned that my daily choices make an environmental impact now and for future generations,” said Joslyn Muniz, 18, Enerjager team member. “My friends and family joined with me in making better choices in our daily lives to be more environmentally friendly.”

Tatyjana Henry, 18, agreed with her classmate Joslyn that the Lexus Eco Challenge competition was a positive experience.

“I am so thankful for the opportunity to do something to improve the environment and raise awareness in our community,” she said.

The Grand Prize-winning middle school team was “Plastic Elastic 3.0” from Christa McAuliffe School (P.S. 28) in Jersey City, NJ, guided by teacher advisors Malissa Yabut and Robert O’Donnell. They explored and confronted the dangers of how microfibers work their way into our water supply and eventually into our food. They also created jewelry from recycled plastic bags and gave them as gifts to young students and local seniors.

“As an inner city Title I district, our students have access to an incredible educational support system that enables them to feel empowered with their own ideas and have the guidance they need to pursue their goals,” said Malissa Yabut, one of the group’s advisors. “On behalf of the students and school community of P.S.#28 in Jersey City, NJ, we extend our sincere gratitude and appreciation for all parties involved with the Lexus Eco Challenge.”

“It is the organization’s acknowledgement and support of our students’ work in environmental science that drives us all to do more to ensure the preservation and conservation of our local and global environment,” she added.

The Grand Prize- and First Place-winning teams that best addressed environmental challenges are listed below.

Final Challenge
State, City School Name	Team Name	Project Summary
High School Grand Prize Winner
OH – Cleveland Saint Joseph Academy	Enerjagers	Focused on reusing materials instead of utilizing the energy that goes toward recycling or tossing them into the trash. The students produced candles from old glassware, crayons, beeswax, and more, and got the word out about their actions.
High School First Prize Winners
NY – Jericho Jericho High School	Powerfuels	The students forged partnerships with international organizations, collected trash in their community and shipped it to a facility to convert it into fuel (they aim to do this for the school district), produced a short film, hosted an event in New York City about their cause, and more.
TX – Dallas School of Science and Engineering	3D Pneumatic Aerator Creators	The team is working with civil engineers to finalize its own filtration systems and partnered with the former ambassador to Nepal and others to get mini-filter systems and educational materials to the region for safe drinking water practices.
NM – Farmington Navajo Preparatory School	Navajo Prep Flying Eagles	The Navajo Prep Flying Eagles focused on the needs of local communities that are dealing with high poverty. The students designed and built a prototype for a solar- and thermal-powered heating and cooling system that could be used in homes in an off-the-grid rural area (for which they foresee a global application).
WA – Redmond Tesla STEM High School	Operation Sustain	Operation Sustain focused on climate education. The students partnered with a local university for help with improving the climate computer game they designed, and produced and implemented a new academic standards-based environmental science curriculum for elementary classrooms and more.
Middle School Grand Prize Winner
NJ – Jersey City Christa McAuliffe School (P.S. 28)	Plastic Elastic 3.0	Students created a prototype filter to keep microfibers from traveling into bodies of water and conducted repeated tests on their filter in the hope of getting it installed at local laundromats. Additionally, the students made and distributed jewelry from upcycled plastic bags.
Middle School First Prize Winners
NY – Locust Valley Locust Valley Middle School	Bottle Buddies	The students contacted local legislators about imposing a plastic bag usage fee, gave presentations, created a hip-hop song and video to get the word out, raised money for Puerto Rico’s hurricane relief, and more.
NJ – Jersey City Christa McAuliffe School (P.S. 28)	Styro-Terminators	Students led a community “trash walk” to emphasize Styrofoam’s eco-dangers; created a Styro-digester, which uses beetle larvae to recycle Styrofoam and secured bins for their school to collect Styrofoam for upcycling or feeding to their beetle larvae. They also presented to the Board of Education about eliminating Styrofoam trays from their lunchroom.
CA – La Habra Washington Middle School	WMS Tree Titans	Students planted trees in their community that were destroyed due to drought, invasive species, and other issues. The students estimate that their efforts will yield the planting of 160 trees this year at schools, parks and their local amphitheater. The team is sharing their ideas with contacts in Australia and Finland.
Middle School First Prize Winners
KY – Lexington SCAPA at Bluegrass	The Hydro Heroes	The team organized a cleanup at a nearby creek that yielded nine bags of non-recyclable trash and nearly 23 pounds of recyclable cans and bottles from the water source. They partnered with several big corporations and spoke to legislators at their state capitol building about putting a statewide bottle-deposit system in place.

Over the past eleven years, the Lexus Eco Challenge has awarded more than $5 million in scholarships that has helped more than 33,000 middle and high school students have an impact on their communities, learn about the environment and improve their teamwork skills.

The Lexus Eco Challenge also provides supplemental educational materials, created and distributed by Scholastic, to encourage teachers to integrate creative environmental lesson plans into their classrooms. For each year’s challenge, the website has lesson plans and teacher instructions, including questions to help guide a discussion about the current challenge topic, facts about the topic, and guidelines for a specific classroom project.

The Lexus Eco Challenge is part of The Lexus Pursuit of Potential, a philanthropic initiative that generates up to $3 million in donations each year for organizations that help build, shape and improve children’s lives.

Lexus will open the 12^th annual 2018-2019 Lexus Eco Challenge this fall with $500,000 in prize money for eligible students, teachers and schools. Information on how students and teachers can participate in the “Land and Water” and/or “Air and Climate” challenges will be available this summer at www.scholastic.com/lexus.

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 240 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

www.facebook.com/lexus
www.twitter.com/lexus
www.youtube.com/LexusVehicles
https://plus.google.com/+Lexus/posts
www.instagram.com/lexususa
https://www.pinterest.com/lexususa

Note to Editors: Lexus product information and images are available online via our news media web site http://LexusNewsroom.com.

MEDIA CONTACT:
Nancy Hubbell	Audrey Lundy
469.292.4954	469.292.5103
[email protected]	[email protected]

Photo- https://mma.prnewswire.com/media/675736/Lexus_Eco_Challenge_Winning_Students.jpg
Photo- https://mma.prnewswire.com/media/675737/Lexus_Eco_Challenge_STEM.jpg
Logo- https://mma.prnewswire.com/media/626836/Lexus_Logo.jpg

SOURCE Lexus

The District Of Columbia Launches The “Pledge To Be PrEPared” Campaign To Promote PrEP

April 17, 2018

Una gran opción para nosotras La mejor opción para mí | A great option for us The best option for me

WASHINGTON, April 17, 2018 /PRNewswire-HISPANIC PR WIRE/ — According to a 2017 report by the DC Department of Health (DOH) HIV/AIDS, Hepatitis, STD and TB Administration (HAHSTA), 12,964 people residing in Washington D.C. live with the Human Immunodeficiency Virus (HIV).

For that reason, HAHSTA is launching the “Pledge to be PrEPared” campaign this month to educate the transgender community living in Washington D.C. about the importance of taking Preexposure Prophylaxis or PrEP.

PrEP is a pill taken once a day, and approved by the U.S. Food and Drug Administration (FDA) that can prevent the HIV infection. Taken daily, PrEP is safe and over 90% effective at preventing HIV.

This unique campaign was created with the close participation of the Latin transgender community in Washington D.C. and Alexa Rodriguez, the Director of Trans-Latin@ DMV. It was developed based on HAHSTA’s ability to recognize the way the transgender community has been perceived in the past. The transgender representation is important to allow this community to communicate their values, their role in society, as well as their needs.

The transgender community participation in the campaign took place from the strategic planning and focus groups to the inclusion of real transgender Latina women in the promotional materials. This resulted in trusted messages in hopes of building trust among this community when deciding to take PrEP, as well as understanding its benefits.

“It’s important to educate the transgender community, as well as to break barriers and taboos about taking PrEP, and understand the real benefits of taking it, especially to prevent HIV,” Alexa said. She added that “the DC Department of Health’s efforts to benefit the transgender community are a big step, but there is still a lot to be done.“

Michael Kharfen, HAHSTA’s Senior Deputy Director, agreed with Alexa’s statement, adding: “At DOH we are pleased to introduce this campaign created in collaboration with the transgender community, but we understand these are just the first steps, and that there is more to do in order to fulfill our commitment and dedication to supporting this significant community residing in Washington D.C.“

To participate in this important campaign and get more information, visit #PrEPpledge, PrEPpledge.com or cdc.gov/hiv/risk/prep/index.html.

Contact: DC Department of Health
Name: Tom Lalley
Phone: 202-724-7481
Email: [email protected]

Video – https://www.youtube.com/watch?v=ecQsoh1r7TI
Photo – https://mma.prnewswire.com/media/677530/DC_Department_of_Health_Pledge_to_be_PrEPared.jpg

SOURCE DC Department of Health

Evergreen Organix of Las Vegas is Expanding Sales Out of State

April 16, 2018

Nevada-based Evergreen Organix expands sales to California, Colorado, Arizona with award-winning chocolate bars, baked goods and topical products.

LAS VEGAS, April 16, 2018 /PRNewswire-HISPANIC PR WIRE/ — As more states join those that have legalized cannabis for medicinal and recreational purposes, more businesses get the opportunity to expand. Evergreen Organix, a company based out of Las Vegas, Nevada, has entered a multi-state licensing agreement to manufacture and distribute their own signature line of edibles and topicals. Products will soon be on dispensary shelves in California and Colorado, available to both recreational and medicinal consumers, and in Arizona for medical marijuana patients.

Learn more about Evergreen Organix here: https://www.evergreenorganix.com/aboutus/

Evergreen Organix line of cannabis products always uses premium cannabis and the finest ingredients to create a wonderful experience no matter what you choose. Edibles like Double Chocolate Chunk Brownie Bites, Rice Crispy Treats, Homemade Cannabutter, and new Fruit Chews, are made by a team of talented bakers and chocolatiers. Cannabis Lip Balm, Menstrual Relief Oil, Intimacy Oil, and even Cannabis Sun Screen are among topical products created by their expert team of scientists, all made using top-of-the-line equipment in their state-of-the-art facility.

“We are both honored and excited to soon be expanding the Evergreen Organix brand to Arizona, California, and Colorado. While we are proudly rooted in Nevada and have learned so much from this revolutionary market, this expansion milestone speaks volumes of our team’s efforts and dedication our brand’s success. We look forward to the opportunity to serve both medical and recreational markets with our famed quality and passion for cannabis,” Jillian Nelson, Operations Manager.

Ensuring a “premium cannabis experience” with every edible, topical or vaping product, Evergreen Organix uses a combination of small batches, and proactively taking measures to ensure each product is as potent and safe as expected, including testing each product. A brand that offers CBD products, vegan friendly edible options, sugar free options, plenty of sweet options from chocolate loves to fruit chews, skin and personal care and pain relief products, Evergreen Organix has something for everyone from medical marijuana patients to adult use consumers.

Evergreen Organix is a Las Vegas based producer of cannabis edibles, topical and vape products that uses only the finest ingredients and premium cannabis. Their signature line of products is soon to be available in Nevada, California, Colorado, and Arizona to both medicinal and adult recreational consumers.

Photo – https://mma.prnewswire.com/media/677624/Evergreen_Organix_chocolate_bars.jpg

SOURCE Evergreen Organix

Rossi, Honda Dominate on Streets of Long Beach

April 16, 2018

Alexander Rossi scored a dominant IndyCar victory for Honda and Andretti Autosport team Sunday at the Grand Prix of Long Beach.

LONG BEACH, California, April 15, 2018 /PRNewswire-HISPANIC PR WIRE/ — Alexander Rossi scored a dominant victory Sunday for Honda at the Toyota Grand Prix of Long Beach, leading 71 of 85 laps and successfully fending off former series champion Will Power after a late-race caution bunched the field.

Starting from the pole, Rossi took his Andretti Autosport Honda into the lead at the green flag and remained in command throughout the 85-lap event, surrendering the lead only as the field cycled through various pit stop strategies. Although a late yellow flag bunched the field and eliminated his seven-second advantage, Rossi held off second-running Will Power over the final 10 laps, and built a 1.24-second lead at the checkers.

The victory, Rossi’s first of 2018 and third career Indy car triumph, moves him into the championship lead, with 126 points to 104 points for Josef Newgarden. Honda also increases the company’s lead in the IndyCar Manufacturers’ Championship, with an unofficial total of 263 points to 193 for rival Chevrolet.

Verizon IndyCar Series sophomore Ed Jones had his best race since joining the Chip Ganassi Racing organization for the 2018 season. Jones used a three-stop pit strategy to his best advantage, gaining track position and pulling away from the two-stopping Zach Veach to finish third. The result matched his career best to-date: a third place run as a rookie at last year’s Indianapolis 500.

In just his third race as an Indy car rookie, Veach had his best result to date – an impressive run that saw him hold off veteran Graham Rahal in the closing laps to finish fourth.

Rahal was another driver to make a three-stop strategy pay off, as he recovered from an early race penalty – for avoidable contact on the opening lap with Simon Pagenaud, to finish fifth. Marco Andretti made it five Honda drivers in the top six at the finish and had his best run in the still-young season.

Video recaps from this weekend’s Honda IndyCar Series action in Long Beach, as well as Acura Motorsports activity in yesterday’s IMSA sports car race, are available on the “Honda Racing/HPD” YouTube channel. Produced by the Carolinas Production Group, the video packages can be found at: https://www.youtube.com/HondaRacingHPDTV.

Today’s Grand Prix of Long Beach was the second of three consecutive Verizon IndyCar Series races in April. The string of back-to-back events concludes next week with the Honda Indy Grand Prix of Alabama at Barber Motorsports Park on April 22.

Alexander Rossi (Andretti Autosport Honda) started 1^st, finished 1^st, first IndyCar Series victory of 2018, third career win: “Even though it’s not my true home race [Rossi hails from northern California], it really feels like one: the crowds here and just the whole atmosphere is so welcoming and inviting that it’s no surprise that this race has been on the calendar for so long. It’s a pleasure to be able to come here and race, first of all, and to be able to win here is pretty special. This one I’ll definitely remember for a very long time for a lot of different reasons, and I’m very glad that there were so many people here that were able to witness it.”

Ed Jones (Chip Ganassi Racing Honda) started 13^th, finished 3^rd: “Long Beach has been a great track for me in the past [winning in Indy Lights in 2016, finishing sixth as an Indy car rookie in 2017]. Great fans, great atmosphere. It is second to only the Indy 500 in my opinion. It was tough out there today. We had been struggling with the NTT DATA car on cold tires. Once we got heat in the tires the car was much better. I’m really pleased with the result, though. It’s just my third race with the [Ganassi] team and I was able to equal my best result in the Verizon IndyCar Series. I think this gives me and the team a lot of confidence heading into Barber next week and I can’t wait to see what the weekend holds.”

Art St. Cyr (President, Honda Performance Development) on today’s win, Honda’s 13^thLong Beach victory in 19 events: “It’s days like this that we really appreciate the strength of our lineup from top to bottom. Even though several legitimate contenders were eliminated for various reasons, we still claimed five of the top six finishing positions. Congratulations to Alexander [Rossi] on an awesome performance today, and to Ed Jones for his best finish since last year’s Indianapolis 500. Zach Veach was another bright light for Honda, with a fourth-place finish in just his third race. Graham [Rahal] again showed his skill and tenacity once again to recover from his early penalty and finish fifth. We were thrilled to present Mr. [Takahiro] Hachigo with a victory in his first visit to Long Beach as global president of the Honda Motor Company.”

Verizon IndyCar Series Toyota Grand Prix of Long Beach
Circuit:	Long Beach Convention Center (1.968-mile temporary street circuit) Long Beach, Calif.
2017 Winner:	James Hinchcliffe (Schmidt Peterson Motorsports Honda) 90.845 mph average
Weather:	Partly sunny, mild, 67 degrees F

Top-10 Race Results:
Fn.	St.	Driver	Team	Manufacturer	Laps	Notes
1.	1.	Alexander Rossi	Andretti Autosport	Honda	85	Led 71 of 85 laps
2.	2.	Will Power	Team Penske	Chevrolet	85	+1.2413 seconds
3.	13.	Ed Jones	Chip Ganassi Racing	Honda	85
4.	16.	Zach Veach-R	Andretti Autosport	Honda	85
5.	5.	Graham Rahal	Rahal Letterman Lanigan	Honda	85
6.	20.	Marco Andretti	Andretti Autosport	Honda	85
7.	6.	Josef Newgarden	Team Penske	Chevrolet	85
8.	14.	Tony Kanaan	A.J. Foyt Racing	Chevrolet	85
9.	8.	James Hinchcliffe	Schmidt Peterson Mtspts	Honda	85
10.	24.	Charlie Kimball	Carlin Racing	Chevrolet	85
Other Honda Results
11.	4.	Scott Dixon	Chip Ganassi Racing	Honda	85	Running
12.	17.	Jack Harvey-R	Schmidt Peterson Mtspts	Honda	85	Running
14.	9.	Sebastien Bourdais	Dale Coyne Racing with Vasser-Sullivan	Honda	85	Running
20.	7.	Ryan Hunter-Reay	Andretti Autosport	Honda	81	Did not finish – contact
21.	22.	Takuma Sato	Rahal Letterman Lanigan	Honda	74	Did not finish – contact
22.	10.	Robert Wickens-R	Schmidt Peterson Mtspts	Honda	73	Running [delayed]
23.	21.	Zachary Claman De Melo-R	Dale Coyne Racing	Honda	58	Did not finish – crash

Photo – https://mma.prnewswire.com/media/677204/Alexander_Rossi.jpg
Logo – https://mma.prnewswire.com/media/83597/honda_performance_development__inc__honda_racing_logo.jpg

SOURCE Honda Racing/HPD

Colgate and Michael Phelps Continue to Spread the Save Water Message This Earth Day

April 16, 2018

Together They Remind Americans to Turn off the Faucet While Brushing

NEW YORK, April 16, 2018 /PRNewswire-HISPANIC PR WIRE/ — For the second consecutive year, Colgate is continuing its partnership with one of the greatest swimmers of all time, Michael Phelps, as the global ambassador for the brand’s water conservation campaign. Today, 130 million Americans live with severe water scarcity^¹ for at least one month every year, yet 42 percent of Americans report leaving the faucet running while brushing their teeth^². Phelps and Colgate are encouraging people to help save the planet this Earth Day by simply turning off the faucet.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8303051-colgate-michael-phelps-save-water-earth-day-2018/

Colgate’s goal is to bring attention to water scarcity and help save water through initiatives that include the following:

“Save Water” with the Google Assistant: Colgate developed an Action for the Google Assistant called “Save Water by Colgate.” Users with a Google Home, or compatible smart speaker, can learn water facts, conservation tips or even ask to hear the sound of running water to “replace” the sound while brushing with the faucet off. The Action is now available to anyone with a Google Home device by saying, “Hey Google, talk to Save Water by Colgate.” This feature is also available to Amazon Alexa users when users say “Alexa, enable Save Water.”
“Turn Off the Faucet” Sink Sticker: Colgate created a water-activated drain sticker that reveals the reminder “Turn off the Faucet” when it comes in contact with water. Now available exclusively at Walmart, the Save Water sticker is included when purchasing a Colgate Total Toothpaste special pack.
Phelps and Family Social Media Reminders: The Phelps family will continue to encourage their social media followers to turn off the faucet while brushing to save up to eight gallons of water a day^³.

“While I retired from swimming two years ago, water is still very much a big part of my life and is a big part of all our lives,” Phelps said. “This Earth Day, I want to encourage all of us to help do our part in preserving water because every drop does count. Join us by simply turning off the faucet while brushing your teeth. It’s a small step that we can all do together to make a huge difference and a big impact on the world..”

Additional information on the Colgate Save Water campaign is available at EveryDropCounts.Colgate.com or by searching for #EveryDropCounts on social media platforms.

About Colgate®
Colgate is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. CL-C

About Michael Phelps
Michael Phelps is the most decorated Olympian in history, capturing a total of 28 medals including a record-setting 23 gold medals, over the course of five Olympic Games. Phelps utilized his performance bonus for winning eight gold medals at 2008 Beijing Games to establish the Michael Phelps Foundation. Committed to growing the sport of swimming, the Foundation addresses the need for water-safety through its signature program – im – available through the Boys & Girls Clubs of America and Special Olympics International. The most decorated swimmer in World Championships history, Phelps launched his own competitive swimwear brand – MP – in partnership with Aqua Sphere in 2014. He has published two autobiographies – No Limits: The Will to Success and Beneath the Surface – that were New York Times and USA Today best sellers, as well as published one children’s book – How to Train with a T-Rex and Win Eight Gold Medals. He is a highly regarded mental health advocate and inspirational speaker, sharing his message of “Dream, Plan, Reach” with audiences ranging from children to business executives.

^¹http://advances.sciencemag.org/content/2/2/e1500323.full ^² Google Survey conducted by Red Fuse Communications, Oct. 2017
^³https://www.epa.gov/watersense/bathroom-faucets

SOURCE Colgate-Palmolive

The 34th New York Salsa Festival Returns To Barclays Center On Saturday, June 9th

April 16, 2018

BROOKLYN, N.Y., April 16, 2018 /PRNewswire-HISPANIC PR WIRE/ — Salsa music’s most iconic artists will join together once again at Barclays Center in Brooklyn, NY on Saturday, June 9^th. This year’s show will feature renowned tropical music artists Willie Colón, Oscar D’León, Rey Ruiz, Andy Montañez, Tito Nieves, Eddie Santiago, Charlie Aponte, Grupo Niche, Los Adolescentes, Africando, Tony Vega, David Pabón.

Logo – https://mma.prnewswire.com/media/677463/NY_Salsa_Festival_Logo.jpg

The 34^th New York Salsa Festival will be held during the same weekend as the annual National Puerto Rican Day Parade in New York City. The New York Salsa Festival has been a staple of the city for over three decades and brings together music fans from all over the world. The evening will be filled with hit tropical songs and all time classics. These artists are recognized the world over by salsa aficionados and will have fans dancing and singing along to all of their favorite hits.

Tickets for the show are already on sale to the general public. and can be purchased online at www.barclayscenter.com, www.ticketmaster.com, or by phone at 800-745-3000. Tickets can also be purchased at the American Express Box Office at Barclays Center.

For media inquiries on 34^thNew York Salsa Festival, please contact: The Dream Team Agency at [email protected]

About Adam Torres Concerts Marketing Group:

Adam Torres Concerts & Marketing Group is a Concert Promotions and Marketing Company with over 20 years of expertise in identifying and providing entertainment for cross-cultural audiences. Adam Torres Concerts & Marketing Group effectively connects and delivers all of the necessary elements between Concert Promotions, Marketing and Entertainment.

Adam Torres Concerts & Marketing Group conceptualizes and develops relevant content in the form of concerts, tours, sporting events and experiences, as well as effectively managing a series of marketing activations. The group strategically engages consumers on multiple platforms and provides a variety of current events that allows the delivery of live entertainment content for audiences to successfully attend and enjoy.

SOURCE Adam Torres Concerts Marketing Group

White Castle® Partners With Rising Star On Anthem For New Generation Of Cravers

April 16, 2018

NEW "Make A Bold Move" song by Gilmarie, for White Castle

COLUMBUS, Ohio, April 16, 2018 /PRNewswire-HISPANIC PR WIRE/ — White Castle, America’s first hamburger fast-food chain, has announced a special new partnership with Puerto Rican singer and songwriter, Gilmarie. The artist’s new song, Make a Bold Move, was co-commissioned by White Castle and is featured in the chain’s new Hispanic national advertising campaign, and downloads of the song will directly benefit her dream of attending Berklee College of Music in the fall of 2018.

Make A Bold Move, which was released on International Women’s Day, is dedicated to the empowerment of young Cravers and encourages them to be bold to keep working to achieve their dreams. The song is currently available on iTunes, Amazon, Spotify, Pandora and YouTube, and proceeds from the downloads will help Gilmarie afford travel and living expenses as she follows her own dream of moving to Boston to begin her music studies at Berklee College of Music. The song was commissioned by White Castle, agency Co. Jones and music producers Mixto Music.

“I’m more than grateful for the opportunity White Castle has given me. My dad grew up blocks away from White Castle in New York, so everything that’s happening is of great significance to me and my family. It gives me the motivation to keep working hard to achieve my dreams,” said Gilmarie. “During the process of writing the song after hurricane Maria, I knew I was reminding myself that I had dreams to follow, and if I worked hard enough, they were going to come true. I then realized that there are many other young people out there with their own dreams, and this song could help to inspire them.”

Gilmarie’s dream of pursuing a music career began at an early age. At five years old, she was enrolled in singing lessons by her parents, and at 13 she wrote her first full song. As a result of her talent and dedication, she was awarded a scholarship from the Berklee College of Music in 2017, becoming the first vocalist from Arecibo, Puerto Rico to do so. Unfortunately, however, her dream began to fade due to the devastation caused by Hurricane Maria, which has presented challenges for her to find work to raise money for college expenses.

“When we listened to her voice and then heard her story, we just knew we had to support her incredible talent and motivation through this opportunity,” said White Castle Chief Marketing Officer Kim Bartley. “This friendship adds to other relationships we’ve built with artistic fans of White Castle, including Telfar Clemens, the recent award-winning fashion designer behind our team uniforms. We’re extremely proud to feature Gilmarie in our new ads. Her debut appearance at our leadership conference was just the beginning.”

White Castle’s new Hispanic advertising campaign will be comprised of many versions of television and radio commercials advertising discount combos including 10 Cheese Sliders for $7.99 and a three Cheese Slider combo for $4.99, and the return of Ghost Pepper Cheese for a limited time. After experiencing her glowing personality, the team decided to feature Gilmarie and her family in the commercials, which were filmed in the Bronx, NY, in the same neighborhood where her parents grew up. The television commercial featuring Gilmarie and her family can be viewed on White Castle’s YouTube channel.

Fans can learn more about Gilmarie’s story by viewing her YouTube channel or Instagram. To download Make A Bold Move in support of Gilmarie’s journey to Berklee, visit iTunes, Amazon and Spotify.

About White Castle®
White Castle, America’s first fast-food hamburger chain based in Columbus, Ohio, has been making Bold Moves™ as a family-owned business for more than 97 years. The company was founded in Wichita, Kansas, in 1921, serving The Original Slider^®, made from 100 percent USDA inspected beef. Today White Castle owns and operates nearly 400 restaurants in 13 states. The pioneering original slider, Time Magazine’s most influential burger of all time, is served alongside a menu of creatively crafted sliders and other tasty food options. White Castle’s commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries as well as three frozen food processing plants. The retail division markets White Castle’s famous fare in grocery, club stores, convenience stores, vending operations and concessions across the United States and in a growing number of international locations, including military base exchanges around the world.

Cravers on-the-go can access sweet deals and place a pick-up order any time in the official White Castle app. Download the app today from the iTunes App Store or Google Play. For more information on White Castle visit whitecastle.com.

Photo – https://mma.prnewswire.com/media/677427/White_Castle_Gilmarie.jpg
Logo – https://mma.prnewswire.com/media/321340/white_castle_logo.jpg

SOURCE White Castle

Ismael Cala conquers Europe, touring in four countries

April 16, 2018

MIAMI, April 16, 2018 /PRNewswire-HISPANIC PR WIRE/ —

Beginning May 2^nd in Amberes (Belgium) while May 4^thhe will visit Stockholm (Sweden).
These presentations will set a start of Ismael Cala’s world tour with the conference “The business of being you” to be held In Madrid, Spain, on May 8^th.
Following his journey, May 24^th in Milan, in a forum to introduce his book “Awake with Cala”.
The ending will take place in Rome, Italy, where he will participate as one of the speakers in the fifth edition of TEDx Rome, on May 26^th.

The life and business strategist, journalist, and writer of eight best-sellers about Leadership and emotional intelligence, Ismael Cala, will tour Europe; this time visiting four countries to impart conferences about different topics.

In the first two presentations he will share about Mindfulness Exponential Leadership, in English, and these will take place in Amberes, Belgium, on May 2^nd and Stockholm, Sweden on May 4^th.

Following the tour is Madrid’s turn, where Cala will present his stellar conference with the world premiere of his newest work “The business of being you”, and he will share techniques to enable us to focus and apply our own life’s strategy based on who we are.

Then on May 24th, there will be a forum held in Milan, oriented in presenting his book “Awakening with Cala” with an audience of more than 150 participants.

Finally, on May 26th, Ismael Cala will participate as one of the speakers in the fifth TEDx Rome, which be dedicated to empowerment trough neutrality.

Ismael’s comment: “I feel happy for having been invited to these conferences and forums, where I can allow myself to be an instrument to help expand awareness, by teaching about the use of Mindfulness as a tool to create inner balance, full presence and peace, and also provide with techniques to strengthen our self-confidence and leadership when facing changes.”

To coordinate interviews with Ismael Cala, please contact the following email [email protected].

ABOUT ISMAEL CALA
Life and business strategist, best-selling author, and international speaker specialized in personal development and mindful exponential leadership. He has received personalized training from renowned international leaders such as Robin Sharma, John C. Maxwell, Deepak Chopra, Brian Tracy, and Tony Robbins, and completed the Executive Program in Exponential Leadership at one of the most prestigious and advanced universities in the world, Singularity University in Silicon Valley, California. Through his conferences, workshops and personal growth retreats, he has touched the personal and professional lives of hundreds of thousands of people. He has positively impacted more than 400 companies in over 25 countries. The New York Times has identified him as “the Latino Larry King”. A member of the National Speakers Association (NSA) in USA. Founder and president of CALA Enterprises Corporation, a content production company focused on leadership, mindfulness, happiness, productivity, and excellence as a culture. President & Founder of Ismael Cala Foundation.

SOURCE Ismael Cala

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