Disneyland Resort Celebrates the First-Ever Pixar Fest for a Limited-Time, Now through Sept. 3, 2018

April 13, 2018

‘TOGETHER FOREVER’ FIREWORKS-The new multimedia fireworks show, “Together Forever - A Pixar Nighttime Spectacular” debuts during Pixar Fest at the Disneyland Resort, April 13-Sept. 3, 2018. “Together Forever” celebrates the heart of Pixar as it lights up the sky over Disneyland, connecting guests with characters they’ve come to know and love. The show comes to life with pyrotechnics, special effects, a new musical score and projections on iconic park locations. (Joshua Sudock/Disneyland Resort)

ANAHEIM, Calif., April 13, 2018 /PRNewswire-HISPANIC PR WIRE/ — Pixar Fest, the biggest Pixar celebration ever to come to Disney Parks, brings guests together to celebrate friendship and beyond for a limited time, today through Sept. 3, 2018.

This first-ever Pixar Fest presents some of the beloved characters and stories from Pixar Animation Studios in new and exciting ways at Disneyland Park, Disney California Adventure Park and throughout the resort. Films such as Pixar’s “Toy Story,” “Coco,” “Monsters, Inc.” and “Up” come to life for guests in a new nighttime spectacular, the return of two favorite parades with fresh Pixar surprises, new décor, musical entertainment, creatively themed food and beverage and event merchandise.

The new multimedia fireworks show, “Together Forever – A Pixar Nighttime Spectacular,” celebrates the heart of Pixar as it lights up the sky over Disneyland Park, connecting guests with characters they’ve come to know and love. Along with dazzling pyrotechnics, projections on iconic park locations and memorable music, the heartwarming show celebrates the theme of friendship, an ever-present concept in Pixar animation. Guests discover favorite moments from all 19 Pixar films, including Buzz Lightyear and Carl Fredricksen’s House from the film “Up” flying over Sleeping Beauty Castle.

For the first time, “Pixar Play Parade” makes its way through Disneyland Park, being led by someone new. The parade begins just as all Pixar films have, with an appearance by the iconic and adorable Pixar Lamp and yellow Ball from the original Pixar short, “Luxo Jr.” Also new to the parade are characters from the beloved film, “Up.” Wilderness Explorer Russell appears astride the colorful flightless bird, Kevin, as Carl Fredricksen and Dug follow behind with Carl’s tethered house floating above. “Inside Out” also joins “Pixar Play Parade,” with Joy and Sadness perched atop colorful memory orbs and Bing Bong himself cheering them on.

“Paint the Night“ parade also returns, and this time guests enjoy the parade’s more than 1 million, brilliant LED lights and catchy tunes at Disney California Adventure. “Paint the Night” features pals from “Toy Story,” “Monsters, Inc.” and “Cars.” Another Pixar story joins “Paint the Night” in June, with a new, high-energy float inspired by “The Incredibles” and “Incredibles 2.” Mr. Incredible, Mrs. Incredible and Frozone will showcase their superhero awesomeness as they take on their newest threat, the Underminer. Violet, Dash and Jack-Jack also showcase their unique powers in surprising new ways, as shown through dynamic and innovative visual technology. Like other elements in this spectacular parade, this new float comes to life through dazzling LED lights, new music elements and high-tech, pop-art effects inspired by the mid-century-modern style of the films.

A collection of Pixar Shorts is featured at the Sunset Showcase Theater at Disney California Adventure during most of Pixar Fest, including favorites such as “For the Birds” and “LAVA.” The short films rotate during the celebration.

In the Paradise Gardens area of Disney California Adventure, guests will enjoy the comedic, musical troupe TripleDent Gum presents The Pixarmonic Orchestra. The zany, seven-piece band performs a fun-filled repertoire of songs from Pixar films with unconventional instruments such as cowbells, kazoos, duck calls, sirens and slide whistles. Guests also will encounter Pixar characters in this Pixar Pals area of the park.

Special renditions of the hit song “You’ve Got a Friend in Me,” from the Pixar film “Toy Story,” are performed by musical groups including the Disneyland Band, Straw Hatters, Dapper Dans, Main Street Piano Player, Royal Street Bachelors, Jambalaya Jazz Band and Mariachi Divas. The Straw Hatters also perform a rendition of “Married Life” from “Up,” along with the Royal Street Bachelors who add “If I Didn’t Have You” from “Monsters, Inc.”

Beginning June 8, the Pixar Pals Dance Party at the Tomorrowland Terrace in Disneyland will get guests of all ages mixing, mingling and dancing with some of their favorite Pixar pals. The dance party is an ideal time to get up close with Pixar characters such as Russell, Dug, Woody, Jessie, the Green Army Men and more.

Also during Pixar Fest, guests in Tomorrowland will find that the popular Redd Rockett’s Pizza Port has transformed into Alien Pizza Planet, inspired by the loveable, green Space Aliens from the family restaurant frequented by Andy (and his toys) in “Toy Story.” The Aliens have invaded this popular dining spot to deliver fresh, hot pizzas and other items that are out of this world, including the new specialty pepperoni pizza and cheeseburger pizza.

For those who wish to get into character and celebrate friendship, limited-time Pixar Fest merchandise is available for guests, including friendship charm bracelets, companion apparel designed to be worn in pairs, “Finding Nemo” and “Finding Dory” souvenir light-up sippers and so much more.

All these exciting additions complement the many existing attractions and entertainment in the parks that feature Pixar characters, such as Buzz Lightyear Astro Blasters and Finding Nemo Submarine Voyage at Disneyland, and Cars Land and Turtle Talk with Crush at Disney California Adventure.

About the Disneyland Resort
The Disneyland Resort features two spectacular theme parks – Disneyland (the original Disney theme park) and Disney California Adventure Park – plus three hotels and the Downtown Disney District, comprising unique dining, entertainment and shopping experiences. The Resort’s hotels are the luxurious, 948-room Disney’s Grand Californian Hotel & Spa, which also features 50 two-bedroom equivalent Disney Vacation Club units; the magical, 973-room Disneyland Hotel – both AAA Four Diamond properties – and the 481-room Disney’s Paradise Pier Hotel with its “day-at-the-beach” theme. For information on attractions and vacations at the Disneyland Resort, visit Disneyland.com, call (866) 43-DISNEY or contact local travel agents. Located in Anaheim, Calif., the Disneyland Resort opened July 17, 1955. Open daily, year-round.

About Pixar Animation Studios
Pixar Animation Studios, a wholly owned subsidiary of The Walt Disney Company, is an Academy Award®-winning film studio with world-renowned technical, creative and production capabilities in the art of computer animation. The Northern California studio has created some of the most successful and beloved animated films of all time, including “Toy Story,” “Monsters, Inc.,” “Cars,” “The Incredibles,” “Ratatouille,” “WALL•E,” “Up,” “Toy Story 3,” “Brave,” “Inside Out,” and “Coco.” Its movies have won 32 Academy Awards® and have grossed more than $11 billion at the worldwide box office to date. “Incredibles 2,” Pixar’s 20th feature, opens in theaters on June 15, 2018.

‘PAINT THE NIGHT’ PARADE– The popular nighttime parade returns to the Disneyland Resort for Pixar Fest, this time making its way through Disney California Adventure Park. Mack from “Cars” appears in “Paint the Night” parade, along with many beloved Disney and Pixar pals. This after-dark spectacular shimmers with more than 1 million brilliant lights, high-energy music and cutting edge special effects. (Joshua Sudock/Disneyland Resort)

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SOURCE Disneyland Resort

RestoraVita Medical Group Brings GAINSWave® to Puerto Rico

April 12, 2018

SAN JUAN, Puerto Rico, April 12, 2018 /PRNewswire-HISPANIC PR WIRE/ — RestoraVita Medical Group is pleased to announce they now offer GAINSWave! This breakthrough noninvasive medical therapy uses low-intensity shockwave therapy to enhance sexual performance and to treat Erectile Dysfunction symptoms.

As men age, the vessels in their penis weaken, contract and fill with micro-plaque, which can lead to Erectile Dysfunction. As these tiny vessels become clogged, the penis decreases in sensitivity, making it harder for men to achieve and maintain an erection. Thankfully, the GAINSWave protocols can enhance a man’s performance by using high-frequency acoustic waves to repair existing blood vessels and improve blood flow.

Thanks to the numerous clinical studies on Low-Intensity Extracorporeal Shockwave Therapy (Li-ESWT), we can see that this therapy improves not only erectile dysfunction symptoms but also sexual performance. “GAINSWave is an ideal solution for men looking to improve spontaneous erections without the use of Viagra or Cialis,” says Rosimar Torres-Leon, MD. Patients receiving GAINSWave therapy have reported improved erection quality, enhanced sexual performance and decreased refractory times between orgasms, which is why this a great alternative to ED medications.

This drug and surgery-free procedure only takes about 20 minutes and can enhance a man’s sex life while addressing the root cause of Erectile Dysfunction. RestoraVita Medical Group is now treating men with the GAINSWave Therapy in their offices located at Plaza las Americas Medical Tower; 525 FD Roosevelt Avenue, PH 1210, San Juan, PR 00918.

Rosimar Torres-Leon, M.D. is a US Board-certified Obstetrician and Gynecologist (FACOG) and the Medical Director of the RestoraVita Medical Group specializing in Integrative, Restorative, and Anti-Aging Medicine. Dr. Torres-Leon has helped thousands of men and women suffering from the discomforts of hormone imbalance to regain their health and attain a renewed healthier physical wellbeing. Dr. Torres-Leon focuses on restoring optimal patient health by understanding individual health concerns, identifying their root-causes and potential improvement options, and then tailoring wellness programs and procedures to address each patient’s individual needs. Dr. Torres-Leon combines traditional medicine with custom-tailored hormonal replacement therapy, state of the art technology (equipment), and nutrition enhancements to achieve improved energy, superb sexual health and enjoyment, and optimal overall wellbeing, in order to reach the highest possible quality of life. For her male patients, she is trained on the GAINSWave treatment for erectile dysfunction, or for better sexual function and the P-Shot (Priapus Shot) for sexual satisfaction.

For More Information Contact:
Alexandra Schapiro
Marketing Account Manager
[email protected]
305-918-1886

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SOURCE GAINSWave

“CAL 3” Initiative to Partition California Reaches Unprecedented Milestone

April 12, 2018

SAN MATEO, California, April 11, 2018 /PRNewswire-HISPANIC PR WIRE/ — For the first time in more than 150 years, Californians are poised for the unprecedented and historic opportunity to vote on a ballot measure to sensibly partition California into three states.

Next week, CAL 3 will deliver to the California Legislature more than 600,000 signatures from Californians representing all 58 counties to ensure a November ballot measure to let Californians vote on the partition. That is nearly twice as much support as is required by state law to get an initiative on the ballot and the first time in modern state history that a partition has reached the preponderance of support required to be approved as a ballot measure.

“This is an unprecedented show of support on behalf of every corner of California to create three state governments that emphasize representation, responsiveness, reliability and regional identity,” CAL 3 chairman Tim Draper said.

CAL 3 is committed to solving California’s most pressing issues, including the state’s failing school systems that impact more than 6 million kids, highest-in-the-nation taxes, deteriorating infrastructure and strained government. Partitioning California into three states would empower regional communities to make better, fairer and more sensible decisions for their citizens.

After CAL 3 delivers the support of more than 600,000 citizens to the Secretary of State and the signatures are properly vetted and approved, the initiative will be slotted for inclusion on the ballot in November, giving everyone in California a chance to be heard. After the measure is approved by voters, the Governor will transfer notice of state approval to Congress, which will vote to ratify the creation of the new three-state structure.

“The unanimous support for CAL 3 from all 58 of California’s counties to reach this unprecedented milestone in the legislative process is the signal that across California, we are united behind CAL 3 to create a brighter future for everyone,” Draper said.

To discuss this historic milestone in the effort to partition California into three states, Draper will be holding a press conference on Thursday, April 12 at 4:30 PM PT in the 2nd floor offices of his investment firm, Draper Associates, 55 E. 3rd Avenue in San Mateo.

For more information, visit threestateca.com.

SOURCE CAL 3

AIRE Radio Networks Names Blanca Navas As Vice President, Affiliate Sales

April 12, 2018

MIAMI, April 12, 2018 /PRNewswire-HISPANIC PR WIRE/ — AIRE Radio Networks, the largest minority certified Spanish Language radio networks and the official radio network of Spanish Broadcasting System, Inc. (the “Company” or “SBS“) (OTCQB: SBSAA), announced today the appointment of Blanca Navas as Vice President, Affiliate Sales. Navas, a seasoned radio executive, will spearhead the networks’ syndication strategy, manage affiliate relations and expand the footprint of AIRE and Spanish Broadcasting Systems radio programming as well as LaMusica’s digital and live music content.

AIRE Radio Networks Names Blanca Navas As Vice President, Affiliate Sales

“Blanca has successfully pioneered the launch and execution of a number of programming and distribution strategies in the Hispanic marketplace,” said Elisa Torres, EVP, Aire Radio Networks and National Radio Sales, “Her invaluable skillset will complement the continued growth of AIRE, SBS and LaMusica’s content portfolio. We are excited to have Blanca on our team.”

Prior to joining AIRE Radio Networks, Navas was director, syndication and affiliations, Entravision Communications, where she played a critical role in developing new network programs and managed content distribution for the networks’ 48 radio stations across top U.S. Hispanic markets. Navas held similar roles at PRISA Radio/GLR Networks, Radio Disney, Citadel Media en Español (formerly ABC Radio Networks) and ESPN Deportes.

“I’m thrilled to join AIRE Radio Networks and Spanish Broadcasting System, home of the some of the most iconic multimedia properties and programming in the business,” said Navas “I look forward to working with the team and affiliate partners on developing and creating compelling content that engages Hispanic consumers across multiple touchpoints.”

Navas will report to Elisa Torres, EVP, Aire Radio Networks and National Radio Sales.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 250 affiliated stations reaching 94% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including LA Musica, a mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

SBS MEDIA CONTACT:
Vladimir Gomez
[email protected]
(786) 470-1644

Spanish Broadcasting System Inc. logo. (PRNewsFoto/Spanish Broadcasting System Inc.)

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SOURCE Spanish Broadcasting System, Inc. (SBS)

Bad Bunny, A Boogie wit da Hoodie, PNB Rock, Bryant Meyers, Jon Z, Tekashi69, La Insuperable, Miky Woodz, Noriel, Amara La Negra, FatboySSE, Liro Shaq, HOODCELEBRITYY, Dj Lobo, Dj Camilo, Dj Enuff & AJ El Kallejero To Perform At SOULFRITO The Urban Latin Music Festival

April 12, 2018

NEW YORK, April 12, 2018 /PRNewswire-HISPANIC PR WIRE/ — SOULFRITO The Urban Latin Music Festival, the nation’s original and largest for today’s multicultural urban Latino millennials and gen z’s, has announced its initial headlining talent for highly anticipated performances at Barclays Center on Friday, June 8^th, 2018. Tickets are available through Ticketmaster: https://goo.gl/2MkL25

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Latin Trap’s torchbearer and golden boy Bad Bunny, will be performing alongside Bronx born rapper A Boogie wit da Hoodie, as a tribute to the synthesis of American Hip Hop and Latin trap that now forms part of the cross cultural mainstream in America. Bad Bunny was featured as one of the emerging break out artists of the 2017 Soulfrito festival that took place last year at Barclays Center in Brooklyn. Other breakout artist featured 5 x platinum Hip Hop artist Cardi B in addition to 50 Cent, Fat Joe, French Montana, Uncle Murda and a slew of Latin Trap artists including Bryant Myers, Farruko, Coscuella. Mozart La Para and several others.

Within two short years Bad Bunny has gone from a bag grocer to having over 4 billion views on youtube as well as 15 songs on Billboard’s hot Latin songs chart. Bad Bunny has become Latin Trap’s biggest star and has collaborated with Wisin, Ozuna, Daddy Yankee and Nicki Minaj. He is also currently in the studio with Drake.

A Boogie Wit Da Hoodie produced his first song “Temporary” at nineteen years old and released his first full length project a mixtape called Artist that launched his career and was featured on Forbes list of upcoming rappers. In 2017 he was named XXL’s one of ten Freshman Class.

The 2018 festival will also feature performances by Bryant Myers, PNB Rock, Jon Z, Tekashi69, La Insuperable, Miky Woodz, Noriel, Love and Hip Hop’s Amara La Negra, FatboySSE, Liro Shaq, HOODCELBRITYY, X 96.3‘s DJ Lobo and Hot 97’s Heavy Hitters DJ Camilo and DJ Enuff.

For further information and updates, visit ticketmaster.com
Media requests to The Dream Team Agency // [email protected]

SOURCE SOULFRITO The Urban Latin Music Festival

Mazda’s Revolutionary SKYACTIV-X Engine Awarded ‘Gold’ at Edison Awards for Innovation Achievements

April 12, 2018

NEW YORK, April 12, 2018 /PRNewswire/ — Mazda Motor Corporation has been awarded Gold at the Edison Awards for its breakthrough SKYACTIV-X compression-ignition engine. SKYACTIV-X, the world’s first commercially available compression-ignition engine, took top honors in the Engine Enhancements category, competing against other technologies in automotive, heavy transportation and aerospace industries, among others.

“We are humbled that the Edison Awards steering committee and industry leaders selected Mazda’s SKYACTIV-X engine for a gold award,” said Masashi Otsuka, VP of R&D and design, Mazda North American Operations. “Mazda’s goal is to create a sustainable path forward, introducing cars and technologies that enrich people’s lives as well as society. This award means a great deal to the men and women who are building our future throughout Mazda Motor Corporation.”

A part of Mazda’s forward-looking Sustainable Zoom-Zoom 2030 plan, SKYACTIV-X implements Spark Controlled Compression Ignition (SPCCI) to seamlessly transition between compression ignition and spark ignition. Using a spark plug as a control mechanism, SKYACTIV-X is able to finely balance ignition timing and its air-to-fuel ratio, maximizing fuel-efficiency. The net result combines the efficiency and torque of a diesel with the high-revving drivability and lower CO2 emissions of a gasoline engine.

The benefits of greater torque and responsiveness allow Mazda’s engineers to more closely space gear ratios for quicker acceleration without impacting efficiency, complementing Mazda’s human-centric Jinba Ittai—”horse and rider as one”—driving dynamics. Mazda will introduce SKYACTIV-X in a production vehicle in 2019.

Originally established in 1987 by the American Marketing Association, but an independent organization since 2008, the Edison Awards™ have recognized and honored some of the most innovative products and business leaders in the world and is among the most prestigious accolades honoring excellence in new product and service development, marketing, design and innovation.

Edison Awards is a program of Edison Universe, a 501(c)(3) organization. Its awards honor innovation, recognize achievement and celebrate success from organizations across the globe,

Edison Universe is focused on fostering innovation. Edison Universe celebrates natural curiosity, supports discovery, promotes the core skills and processes of innovation, and helps foster a deeper understanding of teamwork and experimentation. A few key objectives are promoting innovation concepts and curriculum in a variety of media; mentoring and encouraging students, and bridging students to industry. More information: http://www.edisonawards.com/.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

Follow MNAO’s social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.

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SOURCE Mazda North American Operations

Fuel Relief Fund Aids World Food Programme in Distributing Fuel in War-Torn Yemen

April 12, 2018

RIVERSIDE, California, April 11, 2018 /PRNewswire-HISPANIC PR WIRE/ — Fuel Relief Fund has partnered with the United Nations World Food Programme to provide essential fuel supply chain management support to humanitarian operations in Yemen, where on-going conflict has resulted in the world’s worst humanitarian crisis. This joint effort is projected to reach 5-6 million people in desperate need of humanitarian assistance.

Frequent airstrikes and intermittent blockades have hindered the delivery of humanitarian aid in Yemen, resulting in widespread fuel shortages. The Yemeni governorates most significantly impacted by conflict, malnutrition and disease outbreak continue to struggle with a lack of fuel for cooking food, treating drinking water, operating hospital generators, and supporting day-to-day humanitarian activities and critical services.

In conjunction with the World Health Organization and UNICEF, Fuel Relief Fund and the World Food Programme have begun facilitating the distribution of 5 million liters of diesel per month to 138 hospitals and clinics, and 15 water treatment plants across the country. Lending their expertise and supporting the management of the end-to- end fuel supply chain for the humanitarian community, Fuel Relief Fund will help ensure that critical infrastructure can function to meet the needs of the increasingly debilitated crisis-affected population.

For more information, or to donate to Fuel Relief Fund, visit www.fuelrelieffund.org

About Fuel Relief Fund – Fuel Relief Fund is the world’s only charitable organization focused exclusively on addressing fuel supply challenges in major disasters. Utilizing industry expertise and providing fuel distribution resources, Fuel Relief Fund fills the fuel supply gap when the most urgent rescue and response activities occur, allowing relief agencies to deliver life-saving aid and enabling affected families to meet basic food and shelter needs.

In February 2018, Fuel Relief Fund became an official ‘Stand-By Partner’ to the World Food Programme.

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SOURCE Fuel Relief Fund

ARIN Launches Caribbean Forum

April 12, 2018

CENTREVILLE, Va., April 12, 2018 /PRNewswire-HISPANIC PR WIRE/ — The American Registry for Internet Numbers (ARIN) will formally launch a special Caribbean Forum at upcoming ARIN 41 Meeting in Miami, Florida next week.

“Over the past year, ARIN has created several new initiatives to encourage even more Caribbean participation in the community,” said John Curran, ARIN President and CEO. “We are already seeing an increased interest in IPv6 deployment, autonomous network build-out and technical capacity building. The new ARIN Caribbean Forum is expected to help us better facilitate and support these initiatives.”

The ARIN Caribbean Forum comprises three streams:

Public Policy Group for public sector ministers and technocrats in collaboration with the Caribbean Telecommunications Union (CTU).
Justice Sector Group for law enforcement officials in collaboration with CARICOM IMPACS and judicial and legal officers in collaboration with APEX, the Caribbean agency responsible for justice technology.
Network Operators Group for network administrators, IT managers, computer engineers and security professionals in collaboration with the Caribbean Network Operators Group (CaribNOG).

“Each group is aimed at increasing stakeholder awareness, strengthening community participation, deepening government engagement, and strengthening partnerships with region-based organizations like the Caribbean Telecommunications Union, the Caribbean Network Operators Group, and the Organization of Eastern Caribbean States,” said Bevil Wooding, ARIN Caribbean Outreach Liaison. “The new Forum will allow us to better understand and directly address the needs of our stakeholders and members in the Caribbean.”

Following ARIN 41, in Miami next week, the Public Policy and Justice Sector Groups will meet on April 19, 2018. The Network Operators Group will also meet at CaribNOG 15 from April 18-20 in Miami, Florida. Subsequently, initiatives will be staged across the Caribbean in collaboration with ARIN’s partners and stakeholders in the region.

For more information on the launch of the Caribbean Forum, read about it on ARIN’s blog TeamARIN.net.

About the American Registry for Internet Numbers (ARIN)
ARIN is the nonprofit corporation that manages the distribution of Internet number resources – IPv4, IPv6, and Autonomous System numbers – in many Caribbean and North Atlantic islands, Canada, the United States. Organizations that need IP address space and ASNs can request them directly from ARIN. More information about ARIN services, events, IPv6, and more is available at https://www.arin.net/ and https://teamarin.net/get6/

Contact: Jennifer Bly
703.227.9872
[email protected]

SOURCE American Registry for Internet Numbers (ARIN)

New CMC Study Shows Digital Behavior is Powered by Culture Across All Demographic Segments

April 12, 2018

AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results. (PRNewsfoto/AHAA: The Voice of Hispanic Mar)

FAIRFAX, Virginia, April 12, 2018 /PRNewswire-HISPANIC PR WIRE/ — Digital Lives 2018: A World of Digital ‘Everything’ through a Cultural Lens, a groundbreaking study by the trade group Culture Marketing Council: The Voice of Hispanic Marketing (CMC) reveals that culture drives digital behavior regarding how information is shared, how on-demand content is consumed, and which platforms are chosen, permeating outside of in-culture spaces and across non-Hispanic white, Hispanic and non-Hispanic African-American segments. Presence in cultural platforms, in-culture ads on mainstream sites and organic diversity in social media and video content are some of the critical strategies that resonate across all audiences and increase brand engagement.

Sponsored by Oi2 Media Response, ThinkNow, Univision and Viacom, Digital Lives 2018 not only uncovers how digital is used to gather information, socialize, consume or share entertainment, but also explores this behavior through a cultural lens to determine areas of similarities, differences, cultural uniqueness or areas of cultural fusion. The CMC conducted an online quantitative study of 3,500 total 13-49-year-old respondents with equal representation of non-Hispanic whites, non-Hispanic African-Americans and Hispanics.

“Demography and digitalization are the two most transformative and disruptive forces in our society today,” said CMC Research Chair Nancy Tellet, founder, brand & consumer navigator at PureClarity LLC. “The growth and influence of the Hispanic consumer, coupled with the pop culture and political clout of African-Americans, is transforming the American cultural landscape. At the same time, digital platforms are emerging and evolving, giving consumers more control over the on-demand content they crave.”

Topline findings of the Digital Lives 2018 study include:

Ads placed on platforms with cultural content have more power across all ages, segments and languages, regardless of U.S. or foreign births—71 percent of non-Hispanic African-Americans and 60-64 percent of Hispanics (60 percent on English-language Hispanic sites, 64 percent on Spanish-language Hispanic sites) are more likely to buy from brands who advertise in their cultural spaces.
Spanish-language ads—even in mainstream sites—create more engagement with Hispanics, including third+ generation Hispanics that continue incorporating time in Spanish as part of their in-culture digital activities.
While authentically diverse ads done correctly in the mainstream increase engagement with multicultural and some millennial non-Hispanic whites, the same applies to shows reflecting diversity in cast and themes, particularly among African-Americans of all ages. For non-Hispanic whites, millennials are more likely to personally relate to diverse shows that “do it right.” In fact, most non-Hispanic white teens and Generation Xers like diverse shows, like Black-ish, Luke Cage, How to Get Away with Murder, This Is Us, and Orange is the New Black, simply because they are good.
Digital TV/movies, which include streaming video on-demand (SVOD), are the No. 1 thing most 18-49-year olds say “I can’t live without,” except Hispanics 18-34 where SVOD was in a virtual tie with their passion for social media.
When it comes to social media, half of each group’s influencers are of another culture, and nine out of the 17 top social media stars are multicultural.

“The results of this new study re-emphasize the strategic imperative of placing culture at the center of your campaigns and valuing culture specialists as key advisors,” said CMC Chair Isaac Mizrahi, co-president and COO of Alma. “We hope this study can help marketers maximize success with in-culture, multicultural segmented efforts and avoid costly cultural gaffes in their mainstream marketing.”

CMC would like to acknowledge the CMC Digital Chair Rafael Monteiro, COO of Oi2 Media Response; the CMC Digital Committee; Pete Lerma, principal & founder of Richards/Lerma; and CMC Research Chair Nancy Tellet, who spearheaded and executed this study. A public version of this study is available as part of the CMC 2018 Hispanic Market Guide, which will be available in April 2018. CMC members will have full access to the study.

For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook and Twitter at @cmchispanic.

About CMC

Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

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SOURCE Culture Marketing Council: The Voice of Hispanic Marketing

CITGO Presents the Fourth Annual Fiesta de la Flor Festival Honoring the Late Tejano Legend Selena Quintanilla Perez

April 12, 2018

CORPUS CHRISTI, Texas, April 12, 2018 /PRNewswire-HISPANIC PR WIRE/ — The CITGO Corpus Christi Refinery is proud to serve as Presenting Sponsor for the fourth annual Fiesta de la Flor festival, celebrating the life and legacy of the late Tejano music icon, Selena Quintanilla Perez. The two-day event, held April 13-14 at North Bayfront Park in downtown Corpus Christi, will honor Selena’s impact on the music world, most notably her influence on female artists and her crossover into English-language mainstream music.

“Selena is loved by millions of fans around the world and we are honored to present a festival that celebrates her absolutely remarkable life and legacy,” said Paulette Kluge, CEO of the Corpus Christi Convention & Visitors Bureau. “CITGO has always supported the Coastal Bend communities and its participation as the presenting sponsor helps us give this wonderful gift, worthy of Selena’s legacy, to her fans.”

Fiesta de la Flor festival attracts Selena fans from across the globe and this year’s festival is another wonderful showcase of Tejano culture and entertainment. Visitors can snap selfies with the Madame Tussaud’s Selena wax figure, catch a show by YouTube beauty vlogger Desi Perkins as she demonstrates a Selena makeup transition, and shop at El Mercado in the American Bank Center. Fans may also stop by La Plaza for food and drinks or head to El Parque for outdoor family fun.

This year’s musical lineup promises a wide range of talent, from Grammy-winning Los Palominos to emerging star Becky G, who will headline on Saturday night. In 2017, Fiesta de la Flor brought nearly 55,000 visitors to the Coastal Bend from 42 states and eight countries, and contributed nearly $15 million to the local economy. That figure is expected to grow with the expansion of activities in 2018.

“CITGO is delighted to participate in this important festival for the city and the music world,” said Art Klein, CITGO Corpus Christi Refinery Vice President and General Manager. “Fiesta de la Flor provides a special opportunity to remember Selena, to bring the community together, and to contribute to the cultural enrichment of Corpus Christi. CITGO values a partnership in which the community can embrace history and culture, while the city benefits from additional tourism and growth. That’s what ‘fueling good’ is all about.”

Supporting community events, such as Fiesta de la Flor, is reflective of the CITGO commitment to giving back to the communities in which its employees live and work. In operation for more than 80 years, the CITGO Corpus Christi Refinery is dedicated to supporting community initiatives that improve the lives of Corpus Christi residents, including Charlie’s Place Recovery Center, Special Olympics South Texas Spring Games, and Habitat for Humanity. Over the past two years, CITGO employees and volunteers have donated more than 4,800 hours to these and other important causes.

About CITGO Corpus Christi Refinery
The CITGO Corpus Christi Refinery, which celebrated 80 years of operations in 2015, provides more than 1,000 jobs locally, while generating more than $345 million per year on average in support of the local economy through salaries, services and taxes. With a crude refining capacity of approximately 157,000 barrels-per-day (bpd) and a versatile product mix, which includes an average of 4.2 million gallons of gasoline, the CITGO Corpus Christi Refinery is one of the most sophisticated and efficient fuel and petrochemical refineries in the nation. In addition to producing high-quality fuels for a network of more than 300 independently owned and operated CITGO branded stations in the State of Texas and thousands more across the country, CITGO Corpus Christi refinery employees are dedicated to making a positive difference in their communities. CITGO Corpus Christi employees volunteer more than 2,500 hours on average annually to support causes and organizations including United Way, Charlie’s Place, Muscular Dystrophy Association, The Miracle League, Catholic Charities, Special Olympics, Hans and Pat Suter Park and Adopt-A-Beach Clean Up, among many others. For more information, visit www.citgocorpuschristi.com.

About CITGO
CITGO, based in Houston, is a refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. The company is owned by CITGO Holding, Inc., an indirect wholly owned subsidiary of Petróleos de Venezuela, S.A., the national oil company of the Bolivarian Republic of Venezuela. For more information, visit www.CITGO.com.

SOURCE CITGO

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