Häagen-Dazs® Shops Announces Free Cone Day on May 8 to Support the Buzz

April 27, 2018

MINNEAPOLIS, April 27, 2018 /PRNewswire-HISPANIC PR WIRE/ — On Tuesday, May 8, 2018 between 4 p.m. and 8 p.m., ice cream fans across the U.S. can make their day a little more extraordinary by visiting participating Häagen-Dazs^® Shops locations to indulge in one free scoop of ice cream in a sugar cone, cake cone or cup. Since this year marks the 10^th anniversary of the brand’s honey bee support, Häagen-Dazs is dedicating Free Cone Day to the hard-working bees by asking consumers to support the buzz by enjoying a free scoop, learning more about the bees’ needs and offering their support to the cause.

One-third of Häagen-Dazs ice cream flavors rely on pollinators, but bees are disappearing at an alarming rate and need help. Over the past 10 years, Häagen-Dazs has supported honey bee research and education by donating more than $1 million and working with ingredient suppliers, the Xerces Society and agronomists to create bee-friendly environments on farms where some of the brand’s most essential ice cream ingredients are grown – such as almonds and strawberries. To date, more than 11,000 plants have been planted, impacting 840 acres of farmland. The brand is also working toward the Bee Better Certification for products using these ingredients by helping farms create pollinator habitats and eliminate harmful pesticides.

“Free Cone Day is an opportunity to say thank you to our loyal fans, and we want to continue to recognize the pollinators that make our ice cream possible,” said Adam Hanson, The Häagen-Dazs Shoppe Company, Inc. President and General Manager. “Last year, we shared information about why the bees need our help and how everyone can play a role, which received great feedback from our customers. With this year marking the 10^th anniversary of the brand’s honey bee support, we wanted to build on that information and encourage everyone to band together for this important cause.”

Thanks to The Extraordinary Honey Bee, a new, award-winning immersive VR experience created by Häagen-Dazs, consumers can view the world through a bee’s perspective, learning more about the plight of the honey bee and simple steps that can help these vital pollinators thrive. On Free Cone Day, consumers in a few select Shop locations will have the opportunity to experience the video using VR technology.

This Free Cone Day, consumers can support the buzz by:

Visiting a Häagen-Dazs Shops location to try one of the many bee dependent ice cream flavors
Learning more through The Extraordinary Honey Bee VR experience and spreading the word
Donating to the Xerces Society to help reach a goal of planting 1 million acres of habitat for bees: www.xerces.org/hd

For more information about Häagen-Dazs Shops’ Free Cone Day and to find out which local Häagen-Dazs Shops are participating, please check the Shop Finder at www.haagendazs.us/freeconeday.

The Häagen-Dazs Shoppe Company is always seeking new franchise owners with a passion for Häagen-Dazs super-premium ice cream to open shops in premier locations. To learn more about Häagen-Dazs Shops or how to open a franchise, please visit the www.haagendazsshoppecompany.com.

About Häagen-Dazs Shops
The first Häagen-Dazs Shop opened in Brooklyn, NY in 1976, giving consumers a new outlet for the distinctive velvety, super-premium ice cream of Häagen-Dazs. Today the Häagen-Dazs Shops system in the United States is made up of more than 200 independently owned and operated locations, franchised by The Häagen-Dazs Shoppe Company, Inc., which proudly offer top quality indulgent desserts that start with Häagen-Dazs products. For more information, please visit www.haagendazs.us/shops, join the company’s fan page at www.facebook.com/HaagenDazsUS and follow the brand on Twitter at @HaagenDazs_US.

The Häagen-Dazs^® trademark is used under license. ©HDIP, Inc.

Ice cream fans across the US can celebrate free cone day on Tuesday, May 8, 2018 between 4 p.m. and 8 p.m. by visiting participating Häagen-Dazs® Shops.

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SOURCE Haagen-Dazs

ECONTENT TV Creates And Manages The Hispanic Social Media Campaign For Montefiore’s CORAZON Premiered At The Tribeca Film Festival

April 27, 2018

NEW YORK, April 27, 2018 /PRNewswire-HISPANIC PR WIRE/ — ECONTENT TV is supporting Montefiore’s promotion of their film CORAZÓN through social media.

Starring Academy Award® nominee Demian Bichir (A Better Life, The Hateful Eight, Aliens, Savages) and Ana de Armas (Blade Runner 2049, Hands of Stone), and directed by John Hillcoat, Montefiore’s short film CORAZÓN made its world premiere during the Tribeca Film Festival.

“We are pleased to support Montefiore’s promotional efforts for this important initiative,” said Felix M Mendez, president of ECONTENT TV. “This is a powerful film based on a real life story and we are happy to be doing our part to create awareness and motivate more people to become organ donors.”

The social campaign will run until the end of April, which is National Donors Month, and the film can be watched for free on corazonfilm.com.

About ECONTENT TV
ECONTENT TV is an award-winning production company dedicated to create content for digital, social and traditional media. It is based in New York with strategic offices in London, Madrid and Mexico City.

Contact information:
Alejandra Martinez
[email protected]
917-470-9659

SOURCE eContent TV

Toyota’s Mississippi Plant Investments in Full Bloom

April 26, 2018

Sean Suggs, president of Toyota Mississippi, spoke at the plant's ground breaking ceremony for the new visitor center and announcement of a $170 million investment to build the 12th generation Corolla using the Toyota New Global Architecture (TNGA).

BLUE SPRINGS, Mississippi, April 26, 2018 /PRNewswire-HISPANIC PR WIRE/ — It is springtime in Blue Springs, and plants – such as Toyota Motor Manufacturing, Mississippi – are growing. During a groundbreaking ceremony for Toyota Mississippi’s new visitor and training center, the company announced it would invest $170 million to build the 12th generation Corolla using Toyota New Global Architecture (TNGA).

The TNGA investment enables the assembly plant to stay competitive globally.

“We will be able to respond quicker and be more flexible in order to meet market demands down the road,” said Toyota Mississippi President Sean Suggs. “I’m very proud of our team members and the partnerships we have developed across the state.”

Implementation of TNGA, along with an overall increase in production, will create 400 new jobs over the next 12 months. This investment directly supports Toyota’s plan to invest $10 billion in its U.S. facilities over the next five years. This investment brings the company to $4.27 billion of new investment in the U.S. since the commitment was announced in 2017. Toyota’s total investment in the U.S. over the past 60 years is $25 billion.

TNGA
The $170 million investment in the Mississippi assembly plant will include a complete replacement of the current production lines allowing the facility to produce advanced vehicles more efficiently and better adapt to changing market needs.

TNGA is a new approach to the way Toyota designs, engineers and produces its vehicles. While retaining traditional Toyota values, such as exceptional quality and safety, TNGA improves performance of all models, including providing more responsive handling and a more comfortable, enjoyable feel while driving. It also shortens the development cycle for vehicle improvements and new vehicles by providing a more flexible production environment.

Today’s announcement is another economic development win for the state of Mississippi. It brings Toyota’s investment in this facility to more than $1 billion since 2007.

“For more than a decade, Toyota has been a valued corporate partner to Blue Springs and the state of Mississippi,” said Mississippi Governor Phil Bryant. “Toyota’s commitment to building a sense of community is illustrated by the company’s continued investment in its operations and philanthropic efforts throughout the region. This latest investment and addition of hundreds of new jobs reinforces Toyota’s dedication to excellence in Blue Springs for generations to come.”

New Jobs
Toyota will work with its hiring partner ResourceMFG to hire 400 team members to meet the growing demand for the world’s best-selling vehicle of all time, the Toyota Corolla.

“ResourceMFG will aid in recruiting approximately 400 new team members over the next 12 months,” Suggs said. “These jobs will support production of the all-new Corolla, and we are excited to build more of them for our loyal customers.”

Visitor and Training Center
Being competitive in the marketplace also requires both a strong workforce and talent pipeline. Toyota will continue “growing their own” by providing enhanced workforce development training at its new visitor and training center.

“Today is very exciting as we unveil the design and break ground on our future visitor and training center,” Suggs said. “Toyota knows that you have to put in the effort to get the results, and this is just the beginning of that effort.”

Local architecture firm JBHM designed a 15,000-square-foot facility to support the plant’s growing need to accommodate public visitors and workforce training.

Training Center: Workforce development is the fuel that enables Toyota to be successful. The meeting and training space will accommodate up to 120 people and include state-of-the-art audio-visual technology.
Public Gallery: The nearly 5,000-square-foot space will feature interactive exhibits, the Toyota Production System and environmental elements while highlighting the success story of the region and the state of Mississippi’s economic development.

Scheduled to open in November 2019, the visitor and training center will be open to the public five days per week from 8 a.m. to 5 p.m.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 16 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.

Contact:	Kathryn Ragsdale, 662-317-3524
	Karen Nielsen, 469-292-2659

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SOURCE Toyota Motor North America

eMerge Americas 2018 Closes Out With A Surprise Blockchain Announcement From Armando Christian Perez, AKA Pitbull

April 26, 2018

MIAMI, April 26, 2018 /PRNewswire-HISPANIC PR WIRE/ — eMerge Americas, the premier technology event connecting Latin America, North America and Europe, has come to a close for 2018. World-class speakers had the eMerge Expo floor buzzing far and wide, from Dr. Dennis Hong and his robots to Vicente Fox, as they tapped into the hottest conversations in our society today—blockchain, AI, and cybersecurity. Grammy-winning artist, entrepreneur and investor, Armando Christian Perez, aka Pitbull, even dropped a surprise blockchain announcement to close the event.

“It’s been a whirlwind fifth edition of eMerge Americas, with over 15,000 attendees and more than 400 participating companies,” said Xavier Gonzalez, CEO of eMerge Americas. “We look forward to welcoming everyone back to Miami in 2019.”

A SPECIAL ANNOUNCEMENT FROM PITBULL
Pitbull, eMerge Americas, and Zeppelin have teamed up for a 1-month coding competition that kicked off on Tuesday. The competition is designed for teams who can use the Ethereum platform to disrupt the current state of the music industry, bringing blockchain and music together. Full details at www.smackathon.co

AND NOW FOR THE WINNERS…
The winner of the Startup Showcase, sponsored by Visa in partnership with Venture Hive, was Xendoo. The winner of the startup showcase fan favorite award, was TidBit. VendyFlo took home the prize from the eMerge Americas Hackathon, a partnership with Wyncode sponsored by Cloudinary, KAIROS, and Royal Caribbean Cruises Ltd., and VendyFlo was also crowned the winner in the Visa Developer Challenge.

eMerge Americas returns to Miami next year April 29-30. For the latest news, connect with us on Facebook, Twitter, LinkedIn (@eMergeAmericas) and Instagram (@emergeamericas).

About eMerge Americas
eMerge Americas serves as the preeminent innovative thought exchange transforming Miami into the technological hub of the Americas. By connecting global industry leaders and investors with America’s top business executives, technology decisionmakers, and entrepreneurs, partnerships are forged that spur visionary innovation and technological advancements for the betterment of business and society. The eMerge Americas founding partners include: Medina Capital, A Rod Corporation, Greenberg Traurig, Knight Foundation, Miami-Dade County, and the Miami Herald. For more information about eMerge Americas, please visit: emergeamericas.com.

SOURCE eMerge Americas

Century 21 Real Estate, Hispanic Heritage Foundation And Miami Dade College Present The 70 Newly-Licensed Real Estate Agents Of The “Empowering Latinas” Scholarship Program

April 26, 2018

MADISON, New Jersey, April 26, 2018 /PRNewswire-HISPANIC PR WIRE/ — Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21® brand, along with the Hispanic Heritage Foundation and Miami Dade College, presented today the 70 newly-licensed real estate agents of the “Empowering Latinas” program, which awarded 70 scholarships to help Latinas in South Florida earn a real estate license. The winners from South Florida were selected from more than 140 Latinas who applied for the “Empowering Latinas” scholarships. Among the new licensees are teachers, interior designers, nurses, architects, researchers, housewives, and legal assistants.

“We set out to find the relentless and this class of Latina real estate entrepreneurs reflect the go-getters and the midnight oil burners we are looking for to join our brand,” said Nick Bailey, president and chief executive officer of Century 21 Real Estate. “Through this program, these 70 scholarship recipients are now better equipped to give 121% and deliver extraordinary experiences to home buyers and sellers throughout South Florida.”

The awardees of the “Empowering Latinas” program received a scholarship that offset the cost to obtain a real estate license in Florida. Subsequently, CENTURY 21 affiliate brokers in the South Florida region provided mentorships to the awardees and offered them the opportunity to hone their craft with a local franchise affiliate.

“I decided to pursue the scholarship program because I was looking for an opportunity that would fill me after the loss of my husband and the departure of my daughters to college,” said Alicia Calvo, one of the 70 selected Latinas. “I like sales and this opportunity that Century 21 Real Estate gives me to study and get my license is amazing.”

To view the names of the 70 “Empowering Latinas” scholarship and mentorship program winners, please visit www.C21empoweringlatinas.com.

About Century 21 Real Estate LLC
The approximately 118,000 independent sales professionals in approximately 8,000 offices spanning 80 countries and territories in the CENTURY 21 System live their mission everyday: to defy mediocrity and deliver extraordinary experiences. By consistently chasing excellence, giving 121% and being obsessed with better, the CENTURY 21 brand is helping its affiliated brokers/agents to be the first choice for real estate consumers and industry professionals worldwide. Century 21 Real Estate has numerous websites to help answer specific consumer needs.
They are century21.com, century21global.com, commercial.century21.com,
century21.com/finehomes, and century21espanol.com.

©2018 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21^® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

Contact:
Peter Mosca
Century 21 Real Estate LLC
Phone: 973.407.5180
Email: [email protected]

Polvora Advertising
Aleyso Bridger
Email: [email protected]

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SOURCE Century 21 Real Estate LLC

New Campaign Connects Hispanic Families with National Forests

April 26, 2018

WASHINGTON, April 26, 2018 /PRNewswire-HISPANIC PR WIRE/ — In an effort to motivate Hispanic families to explore our public lands and national forests, and to reconnect with nature through outdoor activities, Hispanic Communications Network (HCN), in partnership with the United States Department of Agriculture Forest Service (USDA Forest Service), this week launches the third year of their successful Spanish-language multimedia campaign “Descubre El Bosque” (Discover the Forest).

The initiative coincides with the celebration of Earth Day, as well as a series of emblematic events for the protection of nature: National Park Rx Day on April 29, National Environmental Education Week, from April 23 to 29, National Park Week from April 21 to 29 and the City Nature Challenge from April 27 to 30.

The public service campaign features messages on radio, digital and social media to enhance understanding of the direct connection between the health of Latino families and the health of trees and forests.

A USDA Forest Service investigation shows that 80% of the country’s underground freshwater originates from national forest lands; and, almost 20% of all freshwater originates from the National Forest Land System, which is the largest source of drinking water in the United States.

In contrast, neglected and unhealthy forests negatively affect the quality of our water supply. Vulnerable communities, including Latino communities, are more likely to suffer from poor water quality.

“We are excited to deepen this collaboration with USDA Forest Service, as it is critical for Latino communities we serve — who suffer disproportionately higher rates of health problems like asthma due to poor environmental quality — to understand the health of trees and forests impacts the quality of water we drink and air we breathe, which directly affect the health of our population. We are committed to continue the promotion of this message, which is not only positive, but also proactive: we can do something about this,” said Alison Rodden, CEO at HCN.

The core Descubre el Bosque / Discover the Forest national campaign dates are April 21 and May 6. Multimedia elements will reach Spanish-speaking communities via HCN’s daily educational radio mini-programas and call-in shows to help the Spanish-speaking community, such as Dra Isabel, “the Angel of Radio” and Bienvenidos a América (Welcome to America), as well as through HCN’s social media channels like Facebook. All campaign materials can be found on-demand at LaRedHispana.org.

Increasing visitations to public lands, forests and parks among Spanish-speakers can have positive impacts on the wellbeing of US Hispanic communities. “The campaign also highlights the important and valuable role Latino parents can play in instilling positive values of respect and care for nature in their children, making visits to our forests part of a family tradition.”

“Scientific studies have shown that the time spent in contact with nature increases cognitive performance, decreases the rates of anxiety, depression and alleviates the symptoms of other diseases such as attention deficit disorder and Alzheimer’s,” says Helen Cortés, a Program Analyst at USDA Forest Service.

Through the interactive portal, DescubreElBosque.org, the public can search by zip code for outdoor activities that will take place in one’s area and find events open for the entire Latino community. The website also includes a search engine for national forests, national parks, state parks, public parks, beaches, recreational areas, wildlife refuges, museums and visitors center.

Hispanic Communications Network & La Red Hispana
Hispanic Communications Network (HCN) is the leading communication service dedicated to the production and distribution of educational and informative content for the Hispanic community in the United States. HCN is positioned to provide its government and non-profit partners with effective solutions when producing and distributing media campaigns focused on the service and generation of well-being within Hispanic communities. To learn more visit: LaRedHispana.org and / or HCNmedia.com.

SOURCE Hispanic Communications Network

Former Head of the New York Global Equity Sales Desk at Barclays Joins Strategic Advisory Firm Rose & Company

April 26, 2018

NEW YORK, April 26, 2018 /PRNewswire-HISPANIC PR WIRE/ — Rose & Company announced today that Blair Mutschler has joined the firm as Managing Director in the New York office.

Mr. Mutschler joins Rose & Company from Barclays, where he served as Head of the Global Equity Sales Desk. He held broad responsibilities at Barclays, including building and managing a sales team that delivered the firm’s platform and marketed corporate issuers to institutional investors globally. Prior to joining Barclays in 2009, Mr. Mutschler worked in the institutional Equity Research Sales group at Morgan Stanley for 10 years. At Morgan Stanley, he managed institutional relationships with mutual fund and hedge fund investors and created sales products to better leverage the firm’s global resources for its client base.

“Blair is an important addition to our growing team,” said Simon Rose, Chief Executive Officer of Rose & Company. “He brings to the firm an intimate knowledge of the rapidly evolving equity sell-side and buy-side ecosystem developed over two decades at bulge-bracket institutions. His global perspective, strong industry relationships, and deep understanding of the capital markets will be tremendous assets to our firm and our clients.”

Mr. Mutschler commented: “I am pleased to join a growing firm with a unique and thoughtful approach to delivering value-added services to high-quality corporate issuers. The experience of the firm’s principals combined with the breadth of its service offering will greatly benefit companies as they navigate evolving and increasingly complex capital markets.”

About Rose & Company

Rose & Company is a strategic advisory firm dedicated to helping clients successfully navigate the global capital markets. We work with our clients to evaluate, define and execute strategies to enhance their presence in increasingly globalized and complex capital markets. For more information, please visit www.roseandco.com.

SOURCE Rose & Company

Nestlé, Sprint And Target Kick Off Each Day At The 2018 CMC Annual Conference

April 26, 2018

FAIRFAX, Virginia, April 26, 2018 /PRNewswire-HISPANIC PR WIRE/ — The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) will start each day of its 2018 Annual Conference with powerful sessions from top leaders of brands that keep creativity, community and culture central to their marketing strategies. CMOs and high-ranking executives from Nestlé, Sprint and Target will open each day of the CMC Annual Conference, taking place at the Loews Hotel in Los Angeles from June 4-6.

Rick Gomez, CMO of Target, will deliver the opening keynote speech on Monday, June 4, with Alicia Enciso, CMO of Nestlé, leading the morning on Tuesday, June 5 and Alberto Lorente, director of multicultural marketing of Sprint, ending the final morning on Wednesday, June 6. “This year, we have an unprecedented number of clients presenting in a non-‘pay-for-play’ environment, and we felt it was important to start off each day of our conference with C-suite leaders from top brands,” said CMC Chair Isaac Mizrahi, co-president and COO of Alma. “Nestlé, Sprint and Target have proven track records of customer engagement, creative execution and community fandom with culture at the heart.”

The content doesn’t stop there. Whether it’s rhetoric, the attempted repeal of DACA or building a wall as an immigration strategy, Trump and his proposed policies have influenced the fabric of society not only in increased political activism but also in the way we communicate, especially on Twitter. The CMC is bringing together a panel of A-list journalists to discuss the power of the multicultural vote, predictions for mid-term elections, the effect DACA has on our education system and hiring practices and brand commitment to Hispanic efforts. Moderated by Roberto Orci, CEO of Acento, The Hispanic Brand in the Trump Era features broadcast journalist, news anchor and author Maria Elena Salinas and Co-Founder & CEO of CIEN+, Lilly Gil Valleta.

The term influencer has become one of the industry’s most over-used buzzwords, but what do influencers really do and what tangible value do they bring? Influence of Influencers isn’t your typical influencer session. As moderator, President & CEO of Pinta, Mike Valdes-Fauli will ask expert panelists Gaby Natale, president and co-founder of AGANAR Media, and Marla Skiko, executive vice president and director of digital innovation at Starcom MediaVest Group’s multicultural division, about measuring engagement, ROI, pay-to-play, celebrities vs. thought leaders and the ethical boundaries of payment disclosure.

With record ratings, revenue and merchandise sales coming from the Latin market, no sports enterprise can afford to ignore this demographic. In Pasión for Sports: How Hispanics Are Driving the Future of Sports Marketing, experts including Antonio Briceño, managing director at beIN SPORTS, Juan Pablo Convers, VP of business development at Univision Digital, and Marissa Fernandez, senior director of marketing strategy and fan development for the National Football League, will examine the importance of live television in a DVR-era, nuanced marketing campaigns to draw Hispanic ratings and the emergence of “American” sports competing with soccer for viewer attention.

Other topics include The Multicultural Marketing Journey with Comcast, Domino’s Pizza & Pepsi, Culture is the New Mainstream, Corporate America & the State of Latino Representation, Fireside Chat with Danny Trejo: Hispanic Representation on Screens, The Future of Advertising Agencies, Multicultural Structure: The Good, The Bad, They Ugly, Fact or Fiction: The Current State of the Hispanic Market, among others.

For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook and Twitter at @cmchispanic using the conference hashtag #CMCpowerof3.

About CMC

Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

SOURCE Culture Marketing Council: The Voice of Hispanic Marketing

Celebrating Safe Choices In Construction – Safety Week 2018

April 25, 2018

Kickoff events planned in five locations May 7-11

CHICAGO and DALLAS and WASHINGTON and TAMPA, Florida and LOS ANGELES and TORONTO, April 25, 2018 /PRNewswire-HISPANIC PR WIRE/ — The choices we make — big or small — can have a huge impact on our safety and the safety of those around us. This is especially true in the construction industry, where thousands of men and women rely on each other every day to stay safe. On May 7-11, we are celebrating the shared commitment to safety on the jobsite and beyond as part of an industry-wide education and awareness event, Safety Week.

During Safety Week, construction companies will take the opportunity to thank their employees for their commitment to safety. The week also is a chance to educate, inspire and share best practices on safety. Many companies will conduct safety awareness training activities and demonstrations on jobsites throughout the U.S. and Canada.

“Everyone who comes to work on a construction jobsite makes choices that keeps them and their fellow workers safe,” said Matt Walsh co-chairman, The Walsh Group and 2018 Safety Week co-chair. “We want to recognize workers who make the right choice, even when nobody is watching, because it’s the right thing to do.” Walsh’s thoughts are echoed by his co-chair, Chris Traylor, co-president, Traylor Bros., Inc.

“The need to consistently make safe choices permeates every part of our lives. This must become a value that we live both at home and at work. That’s why individual choice is the focus of this year’s Safety Week,” said Traylor. “The choices we make have a tremendous impact on each other and the communities we serve.”

To symbolize this year’s theme, construction workers, industry leaders and other stakeholders will share why and how they make safe choices on social media. The individual pledges will be aggregated to form a mosaic image, providing a compelling visual demonstration of the collective impact of the workers’ commitment to safety on the entire industry.

“We’re interested in collecting stories from people across the industry – we want to demonstrate how the shared commitment to safety can help build a stronger safety culture,” Traylor said.

Safety Week events are planned for:

Los Angeles Metropolitan Transportation Authority (L.A. Metro): Regional Connector project, Los Angeles. Monday, May 7, 11 a.m. PDT, Regional Connector Field Office 432 E Temple St. Los Angeles. L.A. Metro serves as transportation planner and coordinator, designer, builder and operator for one of the country’s largest, most populous counties.
Texas Department of Transportation (TxDOT): Midtown Express project, Dallas. Monday, May 7, 9 a.m. CDT. TxDOT is responsible for maintaining 80,000 miles of road and for supporting aviation, rail, and public transportation across the state.
Infrastructure Ontario: Etobicoke General Hospital, Toronto. Monday, May 7 at 9 a.m. EDT. Etobicoke General Hospital 101 Humber College Blvd, Etobicoke, ON. Infrastructure Ontario is a Crown agency owned by the Province of Ontario that provides a wide range of services to support the Ontario government’s initiatives to modernize and maximize the value of public infrastructure and real estate.
District Department of Transportation: South Capitol Street Corridor project, Washington. Wednesday, May 9, 10 a.m. EDT. The mission of the District of Columbia government’s Department of Transportation (DDOT) is to enhance the quality of life for District residents and visitors by ensuring that people, goods, and information move efficiently and safely with minimal adverse impact on residents and the environment.
Florida Department of Transportation (FDOT): Gateway Expressway project, Tampa. Thursday, May 10, 10 a.m. EDT. FDOT manages more than 122,000 highway miles, 20 airports, 31 urban transit systems, 15 seaports, a 2,895-mile railway corridor and two spaceports.

At these events, guest speakers, local dignitaries and executives will speak about the status of their projects and the unifying nature of safety. Other Safety Week activations will be held at many job sites across the country. Additional details on all events, including instructions for media who would like to cover the events, is available at www.constructionsafetyweek.com.

About Safety Week
Safety Week is dedicated to raising the awareness of the construction industry’s continuing commitment to eliminating worker injury, and to clearly communicate its dedication to a shared culture of care and concern and the belief that every week must be Safety Week.

Safety Week is sponsored by members of The Construction Industry Safety Initiative (CISI) and the Incident & Injury Free Executive Forum (IIF). Additional support comes from the Alliance Partners, many of which are non-profit associations. For more information, visit www.constructionsafetyweek.com

Media Contacts:
Craig Atkinson
Chair, Safety Week Communications Committee
312.492.1555 | [email protected]

Rob Pasquinucci
PR Consultant, Intrinzic, (on behalf of Safety Week)
513.604.3556 | [email protected]

Logo – https://mma.prnewswire.com/media/681792/Construction_Safety_Week_Logo.jpg

SOURCE Construction Safety Week

Bocalista unveils Botsy, an innovative new chatbot powered by artificial intelligence that provides you with the news and entertainment you want, when you want it.

April 25, 2018

Bocalista affirms its position as a pioneer of digital media distribution in Latin America with the creation of one of the most ingenious chatbots ever engineered in the region.
The creation of Botsy marks a radical change in the way content is consumed by users.
With Botsy, Bocalista’s subscribers will receive a daily summary of the top trending stories directly within the Messenger application.

BOGOTÁ, Colombia, April 25, 2018 /PRNewswire-HISPANIC PR WIRE/ — Bocalista unveils its latest creation, Botsy the Chatbot, which will deliver the latest news and entertainment directly to subscribers within Facebook Messenger. Botsy utilizes the latest advancements in Artificial intelligence (AI) to deliver an entertaining and engaging user experience.

Chatbots are the latest evolution in AI capable of maintaining a conversation with anyone. Chatbots are one of the fastest growing technologies, being used by some of the largest media companies such as CNN or Techcrunch. “The popularity of chatbots is driving a paradigm shift in the way readers consume content.” said Emmanuel Boros, founder of Bocalista.

Botsy by Bocalista represents a revolution in the rapid emergence of chatbots in Latin America. Bocalista’s Botsy offers users a unique way to engage directly with the content they want, at the exact moment they want it. “We are offering our users a more personalized way to consume news and entertainment.” says Boros.

The implementation of this innovative chatbot represents the essence of Bocalista and the DNA of the company; to be at the forefront of changes and advancements in digital media. “Every decade or so, the user experience changes. Starting from desktop computers in the 1980s, to the Internet in the 1990s, to smartphones in the mid-2000s. Now we are on the verge of major paradigm shift in the user experience, artificial intelligence and chatbots. In the near future, Chatbots will be the key way users receive information and view content.” Boros added.

Users interact with Botsy directly through Facebook Messenger, but rather than churning out generic predetermined responses Botsy actually interprets what users are saying and actively engages with them thanks to its creative AI. Furthermore, Botsy is capable of learning and improving with each new conversation thanks to its powerful machine-learning algorithm.

“Botsy will help our readers access the news they are interested in and actually want in a more natural, conversational way. It will also continually offer entertaining and engaging experiences thanks to the latest advancements in Artificial Intelligence.” added Bocalista’s founder.

Interacting with Botsy is very intuitive and is as straightforward as having a conversation. To get started, you can either message Bocalista directly on Facebook or visit the following link, http://m.me/bocalista. Click ‘Start’ to launch the chat and from there simply begin chatting with Botsy, it will feel as natural as talking to an old friend.

Users can directly select the type of content they want to read through Botsy. The options are “Latest News”, showcasing the latest content published by Bocalista, and “Hot Topics”, which highlight the latest topics that are trending among users. Unlike other methods of getting content, Botsy doesn’t simply display a hotlink, but will instead explain the topic in rich detail. On top of that, Botsy allows users to ask about the topics that are relevant to them will actively seek out additional content.

Botsy may recommend TV series based on the user’s tastes and preferences, or can tell you what song was at #1 on the charts the year they were born. It can reveal the meaning of the users name or read them their daily horoscope, users can even participate in surveys and contests through Botsy. Botsy by Bocalista offers a truly dynamic and engaging experience for users thanks to advanced Artificial Intelligence and powerful machine learning.

About Bocalista:

Bocalista was founded by Emmanuel Boros, an entrepreneur and expert in digital media, artificial intelligence, and technology with an MBA from MIT. Bocalista is one of the leading Spanish-language news and entertainment sites, with a focus on millennials across Latin America and the Spanish speaking public within the United States. Every month, Bocalista.com receives more than 2 million unique users and engages with over 500,000 followers across social media. Bocalista.com is a proud content provider for Google News.

For more information please visit www.bocalista.com
If you would like to chat with Botsy: http://m.me/bocalista
You can find out more about our group at: http://media.bocalista.com

Contact: Emmanuel Boros
[email protected]

Photo – https://mma.prnewswire.com/media/680402/Botsy_1.jpg
Photo – https://mma.prnewswire.com/media/680403/Botsy_2.jpg

SOURCE BOCALISTA.COM

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