ARIN Launches Caribbean Forum

April 12, 2018

CENTREVILLE, Va., April 12, 2018 /PRNewswire-HISPANIC PR WIRE/ — The American Registry for Internet Numbers (ARIN) will formally launch a special Caribbean Forum at upcoming ARIN 41 Meeting in Miami, Florida next week.

“Over the past year, ARIN has created several new initiatives to encourage even more Caribbean participation in the community,” said John Curran, ARIN President and CEO. “We are already seeing an increased interest in IPv6 deployment, autonomous network build-out and technical capacity building. The new ARIN Caribbean Forum is expected to help us better facilitate and support these initiatives.”

The ARIN Caribbean Forum comprises three streams:

Public Policy Group for public sector ministers and technocrats in collaboration with the Caribbean Telecommunications Union (CTU).
Justice Sector Group for law enforcement officials in collaboration with CARICOM IMPACS and judicial and legal officers in collaboration with APEX, the Caribbean agency responsible for justice technology.
Network Operators Group for network administrators, IT managers, computer engineers and security professionals in collaboration with the Caribbean Network Operators Group (CaribNOG).

“Each group is aimed at increasing stakeholder awareness, strengthening community participation, deepening government engagement, and strengthening partnerships with region-based organizations like the Caribbean Telecommunications Union, the Caribbean Network Operators Group, and the Organization of Eastern Caribbean States,” said Bevil Wooding, ARIN Caribbean Outreach Liaison. “The new Forum will allow us to better understand and directly address the needs of our stakeholders and members in the Caribbean.”

Following ARIN 41, in Miami next week, the Public Policy and Justice Sector Groups will meet on April 19, 2018. The Network Operators Group will also meet at CaribNOG 15 from April 18-20 in Miami, Florida. Subsequently, initiatives will be staged across the Caribbean in collaboration with ARIN’s partners and stakeholders in the region.

For more information on the launch of the Caribbean Forum, read about it on ARIN’s blog TeamARIN.net.

About the American Registry for Internet Numbers (ARIN)
ARIN is the nonprofit corporation that manages the distribution of Internet number resources – IPv4, IPv6, and Autonomous System numbers – in many Caribbean and North Atlantic islands, Canada, the United States. Organizations that need IP address space and ASNs can request them directly from ARIN. More information about ARIN services, events, IPv6, and more is available at https://www.arin.net/ and https://teamarin.net/get6/

Contact: Jennifer Bly
703.227.9872
[email protected]

SOURCE American Registry for Internet Numbers (ARIN)

New CMC Study Shows Digital Behavior is Powered by Culture Across All Demographic Segments

April 12, 2018

AHAA: The Voice of Hispanic Marketing is rebranding as Culture Marketing Council: The Voice of Hispanic Marketing, which will continue to elevate the quality and effectiveness of U.S. marketing by harnessing the power of cultural expertise and impact to drive business results. (PRNewsfoto/AHAA: The Voice of Hispanic Mar)

FAIRFAX, Virginia, April 12, 2018 /PRNewswire-HISPANIC PR WIRE/ — Digital Lives 2018: A World of Digital ‘Everything’ through a Cultural Lens, a groundbreaking study by the trade group Culture Marketing Council: The Voice of Hispanic Marketing (CMC) reveals that culture drives digital behavior regarding how information is shared, how on-demand content is consumed, and which platforms are chosen, permeating outside of in-culture spaces and across non-Hispanic white, Hispanic and non-Hispanic African-American segments. Presence in cultural platforms, in-culture ads on mainstream sites and organic diversity in social media and video content are some of the critical strategies that resonate across all audiences and increase brand engagement.

Sponsored by Oi2 Media Response, ThinkNow, Univision and Viacom, Digital Lives 2018 not only uncovers how digital is used to gather information, socialize, consume or share entertainment, but also explores this behavior through a cultural lens to determine areas of similarities, differences, cultural uniqueness or areas of cultural fusion. The CMC conducted an online quantitative study of 3,500 total 13-49-year-old respondents with equal representation of non-Hispanic whites, non-Hispanic African-Americans and Hispanics.

“Demography and digitalization are the two most transformative and disruptive forces in our society today,” said CMC Research Chair Nancy Tellet, founder, brand & consumer navigator at PureClarity LLC. “The growth and influence of the Hispanic consumer, coupled with the pop culture and political clout of African-Americans, is transforming the American cultural landscape. At the same time, digital platforms are emerging and evolving, giving consumers more control over the on-demand content they crave.”

Topline findings of the Digital Lives 2018 study include:

Ads placed on platforms with cultural content have more power across all ages, segments and languages, regardless of U.S. or foreign births—71 percent of non-Hispanic African-Americans and 60-64 percent of Hispanics (60 percent on English-language Hispanic sites, 64 percent on Spanish-language Hispanic sites) are more likely to buy from brands who advertise in their cultural spaces.
Spanish-language ads—even in mainstream sites—create more engagement with Hispanics, including third+ generation Hispanics that continue incorporating time in Spanish as part of their in-culture digital activities.
While authentically diverse ads done correctly in the mainstream increase engagement with multicultural and some millennial non-Hispanic whites, the same applies to shows reflecting diversity in cast and themes, particularly among African-Americans of all ages. For non-Hispanic whites, millennials are more likely to personally relate to diverse shows that “do it right.” In fact, most non-Hispanic white teens and Generation Xers like diverse shows, like Black-ish, Luke Cage, How to Get Away with Murder, This Is Us, and Orange is the New Black, simply because they are good.
Digital TV/movies, which include streaming video on-demand (SVOD), are the No. 1 thing most 18-49-year olds say “I can’t live without,” except Hispanics 18-34 where SVOD was in a virtual tie with their passion for social media.
When it comes to social media, half of each group’s influencers are of another culture, and nine out of the 17 top social media stars are multicultural.

“The results of this new study re-emphasize the strategic imperative of placing culture at the center of your campaigns and valuing culture specialists as key advisors,” said CMC Chair Isaac Mizrahi, co-president and COO of Alma. “We hope this study can help marketers maximize success with in-culture, multicultural segmented efforts and avoid costly cultural gaffes in their mainstream marketing.”

CMC would like to acknowledge the CMC Digital Chair Rafael Monteiro, COO of Oi2 Media Response; the CMC Digital Committee; Pete Lerma, principal & founder of Richards/Lerma; and CMC Research Chair Nancy Tellet, who spearheaded and executed this study. A public version of this study is available as part of the CMC 2018 Hispanic Market Guide, which will be available in April 2018. CMC members will have full access to the study.

For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook and Twitter at @cmchispanic.

About CMC

Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

Logo – https://mma.prnewswire.com/media/635930/Culture_Marketing_Council_Logo.jpg

SOURCE Culture Marketing Council: The Voice of Hispanic Marketing

CITGO Presents the Fourth Annual Fiesta de la Flor Festival Honoring the Late Tejano Legend Selena Quintanilla Perez

April 12, 2018

CORPUS CHRISTI, Texas, April 12, 2018 /PRNewswire-HISPANIC PR WIRE/ — The CITGO Corpus Christi Refinery is proud to serve as Presenting Sponsor for the fourth annual Fiesta de la Flor festival, celebrating the life and legacy of the late Tejano music icon, Selena Quintanilla Perez. The two-day event, held April 13-14 at North Bayfront Park in downtown Corpus Christi, will honor Selena’s impact on the music world, most notably her influence on female artists and her crossover into English-language mainstream music.

“Selena is loved by millions of fans around the world and we are honored to present a festival that celebrates her absolutely remarkable life and legacy,” said Paulette Kluge, CEO of the Corpus Christi Convention & Visitors Bureau. “CITGO has always supported the Coastal Bend communities and its participation as the presenting sponsor helps us give this wonderful gift, worthy of Selena’s legacy, to her fans.”

Fiesta de la Flor festival attracts Selena fans from across the globe and this year’s festival is another wonderful showcase of Tejano culture and entertainment. Visitors can snap selfies with the Madame Tussaud’s Selena wax figure, catch a show by YouTube beauty vlogger Desi Perkins as she demonstrates a Selena makeup transition, and shop at El Mercado in the American Bank Center. Fans may also stop by La Plaza for food and drinks or head to El Parque for outdoor family fun.

This year’s musical lineup promises a wide range of talent, from Grammy-winning Los Palominos to emerging star Becky G, who will headline on Saturday night. In 2017, Fiesta de la Flor brought nearly 55,000 visitors to the Coastal Bend from 42 states and eight countries, and contributed nearly $15 million to the local economy. That figure is expected to grow with the expansion of activities in 2018.

“CITGO is delighted to participate in this important festival for the city and the music world,” said Art Klein, CITGO Corpus Christi Refinery Vice President and General Manager. “Fiesta de la Flor provides a special opportunity to remember Selena, to bring the community together, and to contribute to the cultural enrichment of Corpus Christi. CITGO values a partnership in which the community can embrace history and culture, while the city benefits from additional tourism and growth. That’s what ‘fueling good’ is all about.”

Supporting community events, such as Fiesta de la Flor, is reflective of the CITGO commitment to giving back to the communities in which its employees live and work. In operation for more than 80 years, the CITGO Corpus Christi Refinery is dedicated to supporting community initiatives that improve the lives of Corpus Christi residents, including Charlie’s Place Recovery Center, Special Olympics South Texas Spring Games, and Habitat for Humanity. Over the past two years, CITGO employees and volunteers have donated more than 4,800 hours to these and other important causes.

About CITGO Corpus Christi Refinery
The CITGO Corpus Christi Refinery, which celebrated 80 years of operations in 2015, provides more than 1,000 jobs locally, while generating more than $345 million per year on average in support of the local economy through salaries, services and taxes. With a crude refining capacity of approximately 157,000 barrels-per-day (bpd) and a versatile product mix, which includes an average of 4.2 million gallons of gasoline, the CITGO Corpus Christi Refinery is one of the most sophisticated and efficient fuel and petrochemical refineries in the nation. In addition to producing high-quality fuels for a network of more than 300 independently owned and operated CITGO branded stations in the State of Texas and thousands more across the country, CITGO Corpus Christi refinery employees are dedicated to making a positive difference in their communities. CITGO Corpus Christi employees volunteer more than 2,500 hours on average annually to support causes and organizations including United Way, Charlie’s Place, Muscular Dystrophy Association, The Miracle League, Catholic Charities, Special Olympics, Hans and Pat Suter Park and Adopt-A-Beach Clean Up, among many others. For more information, visit www.citgocorpuschristi.com.

About CITGO
CITGO, based in Houston, is a refiner, transporter and marketer of transportation fuels, lubricants, petrochemicals and other industrial products. The company is owned by CITGO Holding, Inc., an indirect wholly owned subsidiary of Petróleos de Venezuela, S.A., the national oil company of the Bolivarian Republic of Venezuela. For more information, visit www.CITGO.com.

SOURCE CITGO

ATRESERIES Internacional Debuts the Fourth Season of ‘Allí Abajo’

April 12, 2018

On Tuesday, April 17, the latest edition will air on the international Atresmedia series channel

‘Allí Abajo’ kicks off the season with a chaotic baptism and Iñaki and Carmen separated

Tamar Novas, Elisa Lledó and Asier Hormaza join the series’ original great cast

MADRID, Spain, April 12, 2018 /PRNewswire/ — ATRESERIES Internacional will debut on Tuesday, April 17, its latest fiction bid: ‘Allí Abajo’, one of the most acclaimed series after three seasons.

‘Allí Abajo’, produced by Atresmedia in collaboration with Plano a Plano, maintains in this edition most of its award-winning cast of actors. María León (Carmen) and Jon Plazaola (Iñaki) will continue leading a cast made up of outstanding actors and actresses such as Mariano Peña, Óscar Terol, Nerea Garmendia, Gorka Aguinagalde, Iker Galartza, Santi Ugalde, Ane Gabarain, Maribel Salas, Carmina Barrios, Salva Reina, Noemí Ruiz, Mari Paz Sayago, Alberto López, Gorka Otxoa, Elena Irureta, David Arnaiz…among others. This season of ‘Allí Abajo’ will also welcome newcomers, including Tamar Novas, Elisa Lledó and Asier Hormaza.

Most of the fiction piece’s technical team is also back. Chapters will be directed by Jacobo Martos and Javier Quintas, while Sonia Pastor, Esther Morales, Montaña Marchena, Luis Fabra and Sergio Vicente will be in charge of its plot.

Synopsis of the first chapter

Carmen and Iñaki are separated but are on friendly terms. However, when Iñaki is offered a chance to buy the Bar ‘Kaia’ and Carmen is offered the directorship of the clinic, they realize that the separation is not working for them.

Cristóbal, overwhelmed by the situation with Trini, turns the clinic into a disaster. Don Benjumea and Maritxu try to get him to focus but end up making things worse when he runs into Trini as the new director of the ‘Las Flores’ Clinic. Don Benjumea will offer the director position to Carmen, creating major problems with Maritxu. In the meantime, nothing seems to go right for the detail in charge of organizing the baptism: the restaurant they reserved for the banquet is the wrong one, the godfather is running late, and the priest has disappeared.

The central theme of the new season

– Iñaki and Carmen, parents and separated

Three months have gone by since Iñaki and Carmen became the parents of a precious baby, Elaia.

It’s been two months and several questions remain unanswered: Who will Carmen choose? Iñaki or Horacio? Will they stay in the north, or will the tiny Elaia say her first words with an Andalusian accent? After being fired by Gotzone, would Iñaki lose Kaia forever? This first chapter of the fourth season is sure to clear up several of these unknowns.

– A lot of laughs with the most beloved characters

Undoubtedly one of the funnest comedies in recent years, this fourth edition of ‘Allí Abajo’ is even funnier than ever and has maintained its signature traits: simplicity, proximity, with an important dose of positiveness and closeness; humor in which its characters stand out.

Also, ‘Allí Abajo’ has the same cast members, with some already having become part of the family of spectators: returning are Iñaki and Carmen, the detail, don Benjumea, Maritxu, Sabino, Jozé, Dolores…

– North and South: a balanced relationship

While in the prior season, north played a larger role in the plots, with Iñaki and Carmen moving to Euskadi, in this fourth edition of ‘Allí Abajo’, members of the audience will witness a balance between north and south.

The couple’s separation, with Iñaki living in San Sebastian and Carmen returning to Seville, will rebalance the presence in the plots of both territories with their respective colorful characters… although, for sure, as it is already a hallmark of ‘Allí Abajo’: the mixture of north and south will also be one of the season’s drivers.

DOWNLOAD HERE THE POSES FROM ‘ALLÍ ABAJO’

DOWNLOAD HERE THE PROMO FROM ‘ALLÍ ABAJO’

AIRING SCHEDULE:
TUESDAYS

8:00 P.M./Mexico and Colombia
9:00 P.M./Venezuela
10:00 P.M./Argentina, Chile and Uruguay

USA
6:00 P.M. (PT) / 9:00 P.M. (ET)

Media contact
[email protected]

Logo – https://mma.prnewswire.com/media/323322/1498622_logo_atreseries_Logo.jpg

SOURCE Atresmedia

Hispanics in the U.S. Optimistic about their Personal Finances

April 12, 2018

The Business and Economics Polling Initiative (BEPI) at Florida Atlantic University conducts surveys on business, economic, political, and social issues with main focus on Hispanic attitudes and opinions at regional, state and national levels. (PRNewsFoto/Business and Economics Polling..) (PRNewsFoto/Business and Economics Polling..)

BOCA RATON, Florida, April 12, 2018 /PRNewswire-HISPANIC PR WIRE/ — Hispanics in the U.S. are more optimistic about their financial situation and their economic conditions have generally improved in the first three months of 2018, according to a new national consumer sentiment index conducted by the Florida Atlantic University Business and Economics Polling Initiative (FAU BEPI) in FAU’s College of Business.

The Hispanic Consumer Sentiment Index (HCSI), taken from January through March 2018, stands at 98.9, up 5.4 points from the fourth quarter of 2017, and the highest score since the index went to a quarterly count in 2016. The index is 2.5 points below the 101.4 score for the overall U.S. population for December, as published by the University of Michigan.

Hispanics are more optimistic about their personal finances in the first quarter of 2018 compared to the last quarter of 2017. Overall, 69 percent of Hispanics indicate that they are financially better off today than a year ago, up 4 points from the last quarter. In addition, 78 percent of Hispanics are optimistic about their financial future, up 7 points from the previous quarter. Finally, 69 percent of Hispanics think it is a good time to purchase big-ticket items for their homes, up 17 points from the last quarter of 2017.

“Perhaps this is due to the fact that interest rates are going up and it is better to lock lower interest rates today,” said Monica Escaleras, Ph.D., director of FAU BEPI.

Nearly 6 in 10 Hispanics (59 percent) said it was a good time to buy a home and 62 percent said it was a good time to buy a car. However, the cost of living continues to increase for the majority of Hispanics, with 59 percent saying it has gone up while 23 percent saying it has gone down.

U.S. President Donald Trump’s approval rating among Hispanics rose from 33 to 37 percent in the first quarter of 2018, just two points below the high of 39 percent in the first quarter of 2017.

The survey was conducted nationally from Jan. 1 to March 31, 2018. The random polling sample consisted of 755 Hispanics, 18 years of age and older, with a margin of error of +/- 4.3 percent.

Logo – https://mma.prnewswire.com/media/214770/bepi_at_florida_atlantic_university_logo.jpg

SOURCE Florida Atlantic University Business and Economics Polling Initiative

AFGE Endorses California’s Andrew Janz for Congress

April 11, 2018

The largest federal employee union in the country, the American Federation of Government Employees, has endorsed Andrew Janz for the U.S House of Representatives for California's 22nd Congressional District. (PRNewsFoto/American Federation of Governme)

WASHINGTON, April 11, 2018 /PRNewswire-HISPANIC PR WIRE/ — The American Federation of Government Employees today announced its endorsement of Andrew Janz for the U.S. House of Representatives for California’s 22^nd Congressional District.

“Andrew Janz has devoted his career to public service and will be a strong advocate in Congress for federal employees and the services we deliver to the American public,” said American Federation of Government Employees District 12 National Vice President George McCubbin III. “Andrew Janz stands with AFGE and the federal workers who keep us safe, care for our veterans, protect our environment, and serve working families in the San Joaquin Valley and across the country.”

More than 250,000 federal employees live in California – caring for veterans, supporting the military, keeping dangerous criminals safely behind bars, and getting Social Security recipients their benefits accurately and on time. There are more than 18,000 active and retired federal employees in the 22^nd Congressional District.

“With Andrew Janz in Washington, we will have an ally in Congress who will fight for public-sector employees in the Central Valley and nationwide,” said AFGE Local 2654 President Jacob Dunn. “Andrew Janz opposes efforts to privatize veterans’ health care and supports the majority of veterans who want their care delivered by public-sector doctors and nurses at VA medical facilities.”

AFGE is the largest federal employee union in the country, representing 700,000 federal and D.C. government workers in all functions of government. District 12 has more than 40,000 dues-paying members in Arizona, California, Hawaii, and Nevada.

“I’m honored to have the support of the hardworking men and women who are under attack by an administration who would like nothing more than to dismantle the organizations who care for our veterans and help keep us safe,” Janz said. “Thank you AFGE for your trust and support in my race for Congress.”

The American Federation of Government Employees (AFGE) is the largest federal employee union, representing 700,000 workers in the federal government and the government of the District of Columbia.

For the latest AFGE news and information, visit the AFGE Media Center. Follow us on Facebook, Twitter, and YouTube.

Photo – https://mma.prnewswire.com/media/675896/AFGE_Andrew_Janz.jpg
Logo – https://mma.prnewswire.com/media/329549/american_federation_of_government_employees_logo.jpg

SOURCE American Federation of Government Employees

National Park Week: Three Bookmark-Worthy Resources to Help You Plan

April 11, 2018

WASHINGTON, April 11, 2018 /PRNewswire-HISPANIC PR WIRE/ — While you’re beginning to daydream about warmer, longer days, the National Park Service and the National Park Foundation are preparing to help you #FindYourPark during National Park Week, April 21 through April 29. Carrying the theme “Park Stars” – which celebrates everything from starry skies to superstar volunteers – parks, programs and partners nationwide invite people everywhere to explore stories, experiences, and sites that brighten the National Park System.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/7588555-national-park-foundation-national-park-week/

“National parks are some of the best places to see stars in the world,” said National Park Service Deputy Director Dan Smith. “Some illuminate the night sky and others are unique features such as panoramic vistas, otherworldly geological formations, historic artifacts and homes, and majestic wildlife. During National Park Week, enjoy a star party, junior ranger program, ranger hike, or other activity that enlightens the senses.”

“Explore the many different ways you can experience national parks, while also contributing to the parks community,” said National Park Foundation President Will Shafroth. “You can volunteer at a local park event, share a park visit with a loved one, or donate to help preserve these national treasures.”

Here are three bookmark-worthy resources to help you plan your National Park Week adventures:

NationalParkWeek.org. Your go-to resource for all things National Park Week, including an important reminder that all parks are offering free admission on April 21.
National Park Service calendar of events. There are exciting events taking place all across the country. Admire the Lyrid meteor shower at Devils Tower National Monument, experience local traditions at Cane River Creole National Historical Park, paddle through an old-growth forest at Congaree National Park, go birding at Chiricahua National Monument, make fossil impressions at Niobrara National Scenic River, or walk a trail in Gateway National Recreation Area.
National Park Foundation free park guides. Whether you’re a hiker, a historian, a romantic, a family with kids, a crowd-lover, or someone seeking solitude, the National Park Foundation’s FREE Owner’s Guide series is jam-packed with ideas to help you plan your National Park Week adventure!

ABOUT THE NATIONAL PARK FOUNDATION
Celebrating 50 years, the National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and ENGAGE the next generation of park stewards. In 2016, commemorating the National Park Service’s 100th anniversary, the Foundation launched The Centennial Campaign for America’s National Parks, a comprehensive fundraising campaign to strengthen and enhance the future of these national treasures for the next hundred years. Find out more and become a part of the national park community at www.nationalparks.org.

ABOUT THE NATIONAL PARK SERVICE
More than 20,000 National Park Service employees care for America’s 417 national parks and work with communities across the nation to help preserve local history and create close-to-home recreational opportunities. Visit us at www.nps.gov, on Facebook www.facebook.com/nationalparkservice, Twitter www.twitter.com/natlparkservice, and YouTube www.youtube.com/nationalparkservice.

MEDIA CONTACTS:
National Park Service
[email protected]
National Park Foundation

Alanna Sobel
202-796-2538
[email protected]

Photo – http://photos.prnewswire.com/prnh/20140324/DC89075LOGO

SOURCE National Park Foundation

Startups From The World Over To Convene At eMerge Americas 2018

April 11, 2018

MIAMI, April 11, 2018 /PRNewswire-HISPANIC PR WIRE/ — eMerge Americas, the premier technology event connecting Latin America, North America and Europe, kicks off in just 2 weeks! Details on the Startup Showcase, the Charity Golf Tournament, the Visa Challenge, and the CNBC Disruptor Panel are now available. Plus, don’t miss a special announcement from Pitbull on a new technology initiative he is spearheading.

“eMerge Americas 2018 is just a few weeks away but Miami is already buzzing with activity and excitement,” said Xavier Gonzalez, CEO of eMerge Americas. “We have countless developers already hard at work on the Visa Challenge, gearing up to present their big ideas on the main stage, and over 100 startups will soon be descending on Miami, ready to compete in our annual Startup Showcase. I look forward to welcoming everyone to Miami, the world’s next big tech hub!”

THE STARTUP SHOWCASE
Over 100 startups from around the globe—from Colombia to France to Australia—will be convening at eMerge Americas for the Startup Showcase, where they’ll have the chance to pitch their big ideas to investors and venture capitalists.

eMERGE AMERICAS CHARITY GOLF TOURNAMENT
eMerge Americas and The First Tee Miami have again partnered to host the eMerge Americas Charity Golf Tournament, on Sunday, April 22. Proceeds will go to The First Tee Miami whose programs impact the lives of children, veterans, and those with special needs. For more details visit thefirstteemiami.org.

THE VISA CHALLENGE: A NEW OPPORTUNITY FOR DEVELOPERS
The Visa Challenge at eMerge Americas 2018 kicked off March 22, 2018 at the Visa Miami Innovation Center, giving developers, startups and entrepreneurs the opportunity to discuss innovative digital solutions that can be utilized in different vertical industries. Participants have a month to sharpen their business pitches prior to the live competition at eMerge Americas on April 24.

CNBC’s TOP DISRUPTORS
The CNBC Disruptor Panel will take place on the eMerge Main Stage on Tuesday at 4 p.m., featuring Stephen Ufford, Co-Founder and CEO of Trulioo, and Jay Kaplan, Co-Founder and CEO of Synack, companies both part of the 2017 CNBC Disrupter 50.

Registration for eMerge Americas 2018 is now open, visit emergeamericas.com to register. For the latest eMerge Americas news, connect with us on Facebook, Twitter, LinkedIn (@eMergeAmericas) and Instagram (@emergeamericas).

About eMerge Americas
eMerge Americas serves as the preeminent innovative thought exchange transforming Miami into the technological hub of the Americas. By connecting global industry leaders and investors with America’s top business executives, technology decisionmakers, and entrepreneurs, partnerships are forged that spur visionary innovation and technological advancements for the betterment of business and society. The eMerge Americas founding partners include: Medina Capital, A Rod Corporation, Greenberg Traurig, Knight Foundation, Miami-Dade County, and the Miami Herald. For more information about eMerge Americas, please visit: emergeamericas.com.

SOURCE eMerge Americas

John Frieda® Hair Care Taps Camila Mendes To Join The Your Hair Talks, Make A Statement Campaign

April 11, 2018

Camila Mendes for John Frieda (Michael Simon/startraksphoto.com)

NEW YORK, April 11, 2018 /PRNewswire-HISPANIC PR WIRE/ — Camila Mendes, leading actress and style star, is the newest influencer to join John Frieda® Hair Care in their mission to encourage women to express themselves through their hair. The Your Hair Talks, Make a Statement campaign is building a community of empowered and self-assured women who all have something to say – starting with their hair.

As part of the Your Hair Talks, Make a Statement campaign, Camila will team up with John Frieda® Hair Care to create unique content that speaks to her personal hair story, and how it has played a role in her life. Camila will also join the conversation by hosting events and social activations throughout the year in partnership with the brand.

“My hair has always been a definitive part of my personal style, so I love being part of a campaign that celebrates hair as a form of expression,” explains Camila. “I’m excited to join Your Hair Talks, Make A Statement with so many other bold, inspired women.”

As a young girl, Camila idolized her ever-supportive mother, always trying to emulate her hair. Hair was a constant topic of conversation amongst the women in Camila’s family and as she moved around as a child and teen, she regularly took tips from the women in her life. Camila first discovered John Frieda® Frizz Ease® while flipping through a fashion magazine and the product quickly became an essential part of her hair arsenal, no matter what style she was trying to achieve.

“Camila is confident and outspoken, which ties in perfectly to Your Hair Talks, Make a Statement,” says Heather Warnke, Director of Marketing, Kao USA Inc. “Her bold style and self-proclaimed lifelong passion for hair makes her an amazing addition to our campaign. We’re very excited to have her share her journey and unique hair story.”

Born in Virginia to parents of Brazilian descent, Camila was predominantly raised in Miami before moving to New York to attend the New York University Tisch School of the Arts. Not long after her graduation in 2016, she was cast as a lead in a popular high school television drama series, quickly solidifying her as a beloved up-and-coming actress. Her role on the show along with her real-life bubbly personality has made her a fan-favorite—and with 7 million followers on Instagram, she’s cemented herself as a style star to be watched.

ABOUT KAO USA INC.

Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban^® antiperspirant deodorants and Total Refresh® Cooling Body Cloths; Jergens^® and Curel^® hand and body lotions; Biore® facial care; John Frieda^® Frizz-Ease^®, Luxurious Volume®, Sheer Blonde^®, Beach Blonde®, Brilliant Brunette^®, Radiant Red^® and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.

@johnfriedaus

#YOURHAIRTALKSMAKEASTATEMENT

Lauren Donner
Tractenberg & Co
212.929.7979
[email protected]

Photo – https://mma.prnewswire.com/media/665293/Camila_Mendes_for_John_Frieda.jpg

Logo – https://mma.prnewswire.com/media/489047/John_Frieda_Logo.jpg

SOURCE Kao USA Inc.

Honda Encourages Drivers to “Remove the Distractions” for Distracted Driving Awareness Month

April 11, 2018

TORRANCE, California, April 11, 2018 /PRNewswire-HISPANIC PR WIRE/ — Honda is supporting Distracted Driving Awareness Month with “Remove the Distractions,” a series of short videos on Honda’s social media channels aimed to raise awareness around the perils of distracted driving.

The campaign features four 10-second videos, dubbed ‘Astronaut,’ ‘UFO,’ ‘Tricycles,’ and ‘Portal’ where users are presented with a driving scenario in which a text message pops up on the screen, interrupting the scenery. When the text disappears, the video reveals surprising imagery that would have been missed as a result of being distracted. The videos end with the tag line: “When your attention is on your phone, you miss what happens on the road.” To further drive the message home, Honda fans will see additional posts throughout the month communicating statistics showcasing the prevalence of distracted driving in our society. The “Remove the Distractions” campaign will run across Honda’s Instagram, Snapchat, Facebook and Twitter platforms throughout the month of April.

“This new campaign from Honda aims to educate consumers about the serious risks of distracted driving, encouraging more drivers to make better choices when they get behind the wheel,” said Susie Rossick, assistant vice president of automobile marketing for American Honda Motor Co., Inc. “This campaign is a natural extension of Honda’s longstanding effort to improve safety for all road users and to realize our company’s vision for a zero-collision society.”

For More Information
Consumer information is available at automobiles.honda.com. To join the Honda community on Facebook, visit facebook.com/honda. Additional media information including detailed pricing features and high-resolution photography of all 2018 Honda models is available at hondanews.com.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2017, 93% of all Honda and Acura vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

About Honda Safety
Honda is pursuing its vision for a zero-collision society through advanced technologies such as Honda Sensing®, already deployed on nearly one million Honda vehicles on U.S. roads today. These technologies can significantly reduce the likelihood or severity of a collision and also serve as a bridge to highly-automated vehicles of the future. All Honda vehicles also feature the company’s Advanced Compatibility Engineering™ (ACE™) body structure for improved collision safety, and have helped all tested 2018 model Honda vehicles achieve the highest available 5-star Overall Vehicle Score from the National Highway and Traffic Safety Administration.

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SOURCE American Honda Motor Co., Inc.

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