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2019 Yaris Sedan Offers Ideal Blend of Value and Fun

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The Yaris sedan, previously the Yaris iA, will be offered in three grades for 2019, including the sporty L, the well-equipped LE grade, and the new premium XLE grade.

PLANO, Texas, March 26, 2018 /PRNewswire-HISPANIC PR WIRE/ — The 2019 Toyota Yaris sedan offers an exceptional blend of efficiency, fun, comfort and safety all at a reasonable price. Is this combination too much to ask of an entry subcompact vehicle? The new Yaris answers with a resounding, “No!”

The Yaris sedan, previously the Yaris iA, will be offered in three grades for 2019, including the sporty L, the well-equipped LE grade, and the new premium XLE grade.

The Yaris sedan, previously the Yaris iA, will be offered in three grades for 2019, including the sporty L, the well-equipped LE grade, and the new premium XLE grade. Premium, on a Yaris? That’s right. The XLE takes Yaris up a notch with sporty leatherette-trimmed front seats, leather-trimmed steering wheel, shift knob and parking brake, an HVAC system with Automatic Climate Control, automatic LED headlights, rain-sensing wipers and illuminated entry.

For 2019, all Yaris sedans will feature a new sport-inspired front grille with a honeycomb insert design. Exterior styling cues include upscale piano black accents and chrome trim. Fog lights come standard on the LE and XLE grades, and these grades also sport a new rear lip spoiler. Every grade is fitted with a roof-mounted, color-keyed shark fin antenna for available satellite radio. Power outside mirrors come standard on the L, while the LE and XLE are equipped with power outside heated mirrors with LED turn-signal indicators.

Safety is a priority on every Toyota, and that’s why all Yaris sedans comes standard with an Active Safety System and Low-Speed Pre-Collision System. The Yaris features a high-compression 1.5-liter engine that boasts up to 40 miles per gallon (MPG) on the highway*.

The Yaris sedan will be offered in seven colors that include Frost, Chromium, Graphite, Stealth, Sapphire, Pulse and the all-new Icicle. The new Yaris will go on sale in the fall of 2018.

Efficiency is Key

There’s no question that fuel economy is high atop the list of must-haves for Yaris. When the direct-injection 1.5-liter engine is paired with the available 6-speed automatic transmission, the Yaris boasts an impressive 32 MPG in the city, 40 on the highway and 35 combined*. When paired with the six-speed manual gearbox offering, the Yaris provides 30 mpg in the city, 39 on the highway and 34 combined*.

The sporty Yaris sedan is a blast to drive, thanks in large part to the engine and transmission offerings. The 1.5-liter DOHC four-cylinder engine pumps out 106 horsepower and 103 lb.-ft. of torque for plenty of pep to power onto highway onramps and seamlessly navigate workday traffic. The standard manual transmission features a compact, lightweight design with a short-throw shift for smooth, quick gear changes. The available automatic transmission aids in smooth starts while offering quick, precise shifts at higher speeds.

Value Doesn’t Sacrifice Fun

Yaris’ sporty handling is engineered into the chassis with effective use of high-tensile steel in the body and frame. The rigid chassis design is complemented with a pairing of stiff springs and MacPherson struts on the front suspension and a durable torsion beam suspension in the rear.

The electronic power steering is designed for smooth, effortless operation. For more spirited driving, Sport Mode provides improved torque feel at the flip of a switch. Stopping duties are handled by ventilated discs up front and drum brakes in the rear. The braking system is tuned with a progressive experience when cornering, as the pedal offers a cushioned feel that gets progressively more rigid as G-force rises. The LE and XLE feature a unique 16-inch alloy wheel with new dark gunmetal finish.

It’s What’s Inside that Counts

Upping the ante on interior comfort and features, every Yaris features a 7.0-inch touchscreen multimedia system with voice recognition, remote interface, steering wheel controls and Bluetooth connectivity. The touchscreen also displays the standard backup camera. Belting out tunes in the cabin is a six-speaker sound system, and each Yaris includes available satellite radio with a 3-month complimentary SiriusXM® All Access trial. An integrated AM/FM antenna, auxiliary audio jack and USB port with iPod® connectivity are standard.

Every Yaris comes equipped with a stylish instrumentation cluster that includes an analog speedometer, digital tachometer and incorporated trip meter. Cruise control also comes standard. Push button start is standard on all grades, and the L grade features a remote keyless entry system while both the LE and XLE are equipped with Smart Key System. Every Yaris is fitted with power windows with driver-side auto up/down and jam protection. A standard 60/40-split rear seat easily expands carrying capacity and versatility.

Standard Safety System

Every Yaris is equipped with an Active Safety System that includes Dynamic Stability Control (DSC), Traction Control System (TCS), Brake Assist (BA), Electronic Brake-Force Distribution (EBD), Anti-Lock Brake System (ABS) and a Brake Over-Ride System (BOS).

The Yaris is also fitted with a Low-Speed Pre-Collision System, which scans the road ahead for potential vehicle collisions. If the system detects a potential frontal collision, an audio/visual alert and braking assistance are designed to automatically activate. Should the driver not respond, this system may automatically apply the brakes.

A driver and front passenger airbag system and seat-mounted side airbags are standard, as are front and rear side curtain airbags. Other standard safety features include a Driver-side Emergency Locking Retractor (ELR) and Automatic/Emergency Locking Retractor (ALR/ELR) on all passenger belts. Lower Anchors and Tethers for Children (LATCH) is also standard on outboard rear seats with tethers and anchors on all rear seats. A Tire Pressure Monitor System (TPMS) also is equipped on all grades.

Limited Warranty

Toyota’s 36-month/36,000-mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. Standard ToyotaCare covers complimentary normal factory-scheduled maintenance for two years or 25,000 miles, whichever comes first. Two years of roadside assistance coverage is also provided with each new purchase. Valid only in the continental U.S. & Alaska.

*2019 Yaris preliminary 32/city, 40/hwy, 35/comb mpg (automatic transmission), 30/city, 39/hwy, 34/comb mpg (manual transmission) estimates determined by Toyota. EPA estimates not available at time of publishing. Actual mileage will vary.

Media Contacts

Josh Burns
+1 (469) 292-6449
[email protected]

Nate Martinez
+1 (469) 292-5753
[email protected]

 

 (PRNewsfoto/Toyota Motor North America)

 

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SOURCE Toyota Motor North America

Introducing the Breitling Surfers Squad With Kelly Slater, Stephanie Gilmore, and Sally Fitzgibbons – Together With a Thrilling New Partnership

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KELLY SLATER

MIAMI, March 26, 2018 /PRNewswire-HISPANIC PR WIRE/ — Breitling recently announced its squad concept. This imaginative idea involves creating three-person groups (the squads) whose members – all true masters in their respective professions – forge strong bonds and work together toward a common goal. Their shared endeavors will be presented in Breitling’s advertising campaigns. Breitling is now delighted to reveal the members of its Surfers Squad, who, like their Explorers Squad counterparts, reflect the brand’s dynamic values: action, purpose, and pioneering spirit.

KELLY SLATER

Breitling’s connection to the oceans is part of its extraordinary legacy. Its diver’s watches, including the iconic Superocean, are among the world’s most highly regarded. The amazing Surfers Squad and new partners, who are completely committed to maintaining clean oceans and beaches, are perfect expressions of our passion for water, which, along with air and land, are Breitling’s thematic pillars.

As Georges Kern, the CEO of Breitling, points out:  

“We believe in the power of a team, the strength of a group, and the mutual identification of a common target, which ultimately leads to success. With our squad of three champion surfers, who are also some of the world’s leading advocates for the health of our oceans and beaches, we have a formidable team and some amazing shared goals.”

We are pleased to unveil the three impressive masters of the waves who are the members of our Breitling Surfers Squad:

Stephanie Gilmore
Australia’s Stephanie Gilmore is one of the true stars of surfing. She is a professional surfer and has won the World Championships on the Women’s ASP World Tour six times. Stephanie’s surfing career got off to an early start. By the time she was 17, she was entering international events. She qualified for the Women’s ASP World Tour in 2007 and went on to win the first of her six World Championships title. She was inducted into the Surfers’ Hall of Fame and won the Laureus World Action Sportsperson of the Year Award in 2010.

Sally Fitzgibbons
Australian Sally Fitzgibbons was a prolific athlete in a range of sports but had her first significant professional surfing results at the age of 14, when she became the youngest surfer to win an ASP Pro Junior event. She continued to set records throughout her junior years, with important wins in Australasia, Brazil, and Portugal, where she won the first of two World Junior Championships titles. Sally qualified for the World Surfing Tour in 2009, finishing in the top five a total of nine times, and has been runner-up in the World Championships three times, achieving ten WSL World Tour victories.

Kelly Slater
American Kelly Slater is the most successful surfer of all time. He won the World Surf League Championship a record 11 times, including five consecutive titles between 1994 and 1998. Impressively, he was both the youngest champion at the age of 20 and the oldest at the age of 39, representing a record of longevity and performance that would be remarkable in any sport.

Breitling’s New Partnership with Sustainable Apparel Manufacturer Outerknown
Building on the environmental engagement and commitment of the Explorers Squad, we are happy to strengthen the engagement with surfing icon Kelly Slater and Outerknown, a clothing company committed to improving conditions for people and the planet. The collaboration with Outerknown was perfectly natural for Breitling, which, earlier in the year, started working with Ocean Conservancy, supporting their noble fight against the pollution of the planet’s oceans and beaches. Outerknown also worked with Ocean Conservancy on their #ITSNOTOK initiative, launched in 2017 to raise awareness of the massive environmental problem of marine trash and to inspire people to take action to clean up the oceans.

As part of its collaboration with Outerknown, Breitling will be launching shared products and designs reflecting the engagement with Kelly Slater at the end of 2018. Their straps and packaging will be jointly designed and produced by Breitling and Outerknown, respecting Fair Trade principles and using only environmentally friendly, sustainable, and recycled materials.

Follow the #breitlingsquad at #squadonamission

In the years ahead, you will discover more about each squad and its endeavors along with the respective projects of the individual members. All of us at Breitling are excited that another squad will be announced soon.

DOWNLOADS

All press material can be downloaded free of charge at http://media.pprmediarelations.ch/Breitling/Breitling+Squads

FURTHER INFORMATION

ROMY HEBDEN Head of Public Relations
BREITLING SA Schlachthausstrasse 2 2540 Grenchen Switzerland
Telephone: +41 32 654 54 54 Mobile: +41 79 731 90 28 E-mail: [email protected]
Check our website at www.breitling.com

Contact Information:
Heidi Dettinger Director of Marketing & Communications Breitling Caribbean & LATAM [email protected] 786 518 2063

INTERNET AND SOCIAL MEDIA

Web www.breitling.com  Facebook www.facebook.com/Breitling 
YouTube www.youtube.com/breitling  Twitter www.twitter.com/breitling
Instagram www.instagram.com/breitling  Pinterest www.pinterest.com/breitling 

#breitling #breitlingsquad #squadonamission

   

STEPHANIE GILMORE

   

SALLY FITZGIBBONS

   

Photo – https://mma.prnewswire.com/media/658464/Breitling_Kelly_Slater_Surfers_Squads.jpg 
Photo – https://mma.prnewswire.com/media/658463/Breitling_Kelly_Slater_Outerknown_Surfer_Squad.jpg 
Photo – https://mma.prnewswire.com/media/658459/Breitling_Stephanie_Gilmore_Surfers_Squad.jpg 
Photo – https://mma.prnewswire.com/media/658458/Breitling_Sally_Fitzgibbons_Surfers_Squads.jpg 
Logo – https://mma.prnewswire.com/media/658460/Breitling_Logo.jpg

 

SOURCE Breitling

Introducing The Breitling Squad Concept, The Breitling Cinema Squad With Brad Pitt, Charlize Theron, Adam Driver, And Daniel Wu

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MIAMI, March 24, 2018 /PRNewswire/ — Breitling is pleased to announce the gifted actors who are the members of the first Breitling squads. This imaginative idea involves creating three-person groups (the squads) whose members are all recognized masters in their respective professions. Rooted in the dynamic values of Breitling – action, purpose, and pioneering spirit –  this concept focuses on the bond created between people brought together by a shared endeavor and common goal and will be presented in Breitling’s advertising campaigns.

“At Breitling, we believe in the power of a team, the strength of a group, and the mutual identification of a common target, which ultimately leads to success,” says Georges Kern, the CEO of Breitling. He adds, “We aim for authenticity, credibility, and honesty for our brand and our products, as well as in our interactions with our clients. The same applies for each of the squads. We are going to launch several of them, from sports to the arts, covering different areas of activity linked to our thematic worlds: air, sea, and land. Our squad members – world-famous or not – will be  absolute masters in their respective fields. I am very much looking forward to seeing them soon, going on individual or shared challenges in one of the Breitling environments.”

It Is Our Pleasure to Announce Today the Breitling Cinema Squads, with an Absolutely Stellar Cast

Breitling shares a great deal of DNA with moviemakers. First of all, like a good film, our watches tell stories that connect people to something larger than themselves. A great script can take its audience to any place on earth, or even beyond. And Breitling watches are made to perform brilliantly on land, in the air, or on and below the water’s surface. There is another clear parallel: movies are the stuff of dreams, showing us that anything is possible. In our modest way, we know that a Breitling watch is also aspirational – a dream worth achieving. Breitling watches have had remarkable roles on the wrists of some of our most beloved actors, including Sean Connery as James Bond in Thunderball in 1965. Today, we are taking our relationship with the cinematic world to a new level as we introduce the four outstanding actors who are the members of the Breitling Cinema Squads: Brad Pitt, Charlize Theron, Adam Driver, and Daniel Wu. They will be appearing soon in different squad combinations and settings as part of Breitling’s new campaigns. With an all-star cast, the Breitling Cinema Squads bring the excitement and drama of the big screen to a dynamic, creative new partnership with Breitling.

Brad Pitt

Brad Pitt, one of the world’s best and most versatile actors, is also a successful film producer with his company Plan B Entertainment. In the past few years, Pitt has won an Academy Award as a producer of 12 Years a Slave, a film directed by Steve McQueen, and led a fiveman tank crew in David Ayer’s World War Two Epic Fury. He also played a supporting role in The Big Short and the lead in War Machine – a provocative satirical comedy from David Michôd for Netflix –, both of which he also produced with Plan B Entertainment. In 2016, Pitt starred opposite Marion Cotillard in Robert Zemeckis’ Allied. His next role is in James Gray’s Ad Astra, and he is also set to star in Quentin Tarantino’s Once Upon a Time in Hollywood alongside Leonardo DiCaprio

Charlize Theron

Charlize Theron is an Academy Award–winning actress who has built a remarkable film career by taking on a wide variety of roles. She has created an impressive body of work that includes her Oscar and Golden Globe Award–winning portrayal of serial killer Aileen Wuornos in Monster. She also received Academy Award and Golden Globe Award nominations for her performance in North Country, and a Golden Globe Award nomination for Young Adult. Theron also has an impressive track record as a movie and television producer. She is the founder of the Charlize Theron Africa Outreach Project, a charitable organization dedicated to fighting the HIV crisis in sub-Saharan Africa.

Adam Driver

Adam Driver most recently starred in Star Wars: The Last Jedi and Logan Lucky. He made his feature-film debut in J. Edgar, and, in the years since, has established himself as one of America’s most versatile actors with performances in Silence, Frances Ha, Midnight Special, Inside Llewyn Davis, Lincoln, and Paterson, among others.

His next roles are in Noah Baumbach’s new feature and Spike Lee’s Black Klansman. He has also garnered rave reviews on stage and, in 2019, will appear in the first Broadway revival of Burn This, directed by Michael Mayer.

Driver is a Juilliard School graduate and a former US Marine.

Daniel Wu

Daniel Wu is an American-born, Hong Kong–based actor, director, and producer who, since his film debut in 1998, has been featured in over 60 films. Since 2015, he has starred as Sunny in the popular AMC martial-arts drama series Into the Badlands, which he also produces. After graduating from the University of Oregon, Daniel traveled to Hong Kong in 1997, where he was cast in his first movie. He has won numerous acting awards, and his directorial debut, The Heavenly Kings, earned him the Best New Director award at the Hong Kong Film Awards and the Chinese Film Media Awards.  Follow the #breitlingsquad at #squadonamission

In the years ahead, you will discover more about each squad and its endeavors along with the respective projects of the individual members. All of us at Breitling are excited that more squads will be announced soon.

BREITLING.COM

DOWNLOADS

All press material can be downloaded free of charge at

http://media.pprmediarelations.ch/Breitling/Breitling+Squads

FURTHER INFORMATION

ROMY HEBDEN Head of Public Relations

BREITLING SA Schlachthausstrasse 2 2540 Grenchen Switzerland

Telephone: +41 32 654 54 54 Mobile: +41 79 731 90 28 E-mail: [email protected] Check our website at www.breitling.com

INTERNET AND SOCIAL MEDIA

Web www.breitling.com Facebook www.facebook.com/Breitling YouTube www.youtube.com/breitling Twitter www.twitter.com/breitling Instagram www.instagram.com/breitling Pinterest www.pinterest.com/breitling

#breitling #breitlingsquad #squadonamission

BREITLING SA – P.O. Box 1132 – Schlachthausstrasse 2 – CH-2540 Grenchen Telephone +41 (0) 32 654 54 54 – facebook.com/breitling

BREITLING.COM

Contact Information:
Heidi Dettinger
Director of Marketing & Communications
Breitling Caribbean & LATAM
[email protected]
786 518 2063

 

 

 

Logo – https://mma.prnewswire.com/media/658372/Breitling_Logo.jpg 
Photo – https://mma.prnewswire.com/media/658376/Brad_Pitt_Breitling_Cinema_Squad.jpg 
Photo – https://mma.prnewswire.com/media/658375/Charlize_Theron_Breitling_Cinema_Squad.jpg 
Photo – https://mma.prnewswire.com/media/658373/Adam_Driver_Breitling_Cinema_Squad.jpg 
Photo – https://mma.prnewswire.com/media/658374/Daniel_Wu_Breitling_Cinema_Squad.jpg

 

SOURCE Breitling

The Ultimate Pilot’s Chronograph, Reimagined For Air, Land, And Sea Chronomat B01 Chronograph 44

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THE BREITLING CHRONOMAT B01 CHRONOGRAPH 44.

MIAMI, March 23, 2018 /PRNewswire-HISPANIC PR WIRE/ — Breitling has launched a stunning interpretation of the Chronomat, featuring a satin-brushed case presented on a stainless-steel Pilot bracelet and equipped with the extraordinary Breitling Manufacture Caliber 01.

THE BREITLING CHRONOMAT B01 CHRONOGRAPH 44.

With a screwed stainless-steel caseback and a ratcheted unidirectional rotating bezel, the Chronomat B01 Chronograph 44 is equal to any adventure. Its new understated satin-brushed case lends this timepiece a subtle contemporary flair that makes it the perfect partner for a night on the town.

This exceptional chronograph has been created in two versions, one with a Blackeye blue dial and the other with a Blackeye gray dial. The hands and the distinctive hour markers are coated with Super-LumiNova®, making them easy to read in all lighting conditions.

Both versions boast contrasting small second, 30- minute, and 12-hour chronograph subdials, an indication of the Breitling Manufacture Caliber 01 movement inside. The dial, which has a date window ideally positioned between 4 and 5 o’clock, is clearly legible through a convex sapphire crystal with anti- reflective coating on both sides.

With its dual-acting ball-bearing rotor, the Breitling Manufacture Caliber 01 has a power reserve in excess of 70 hours. You could take this watch off on Thursday night for a long weekend (not that you would want to) and it would still be ready for action and keeping perfect time when the new week begins.

The Chronomat B01 Chronograph 44 is water- resistant to 50 bar (500 meters). As with all Breitling wristwatches, it is a COSC-certified chronometer.

Continuing a Proud Tradition

While the Chronomat has long been established as the watch of choice for aviators, it has found a passionate following among people whose adventures take place not only in the air, but also on land and at sea – above and below the surface. You will understand why the moment you see this stunning timepiece on your wrist.

BREITLING SA – P.O. Box 1132 – Schlachthausstrasse 2 – CH-2540 Grenchen Telephone +41 (0) 32 654 54 54 – facebook.com/breitling

BREITLING.COM

FACTS ABOUT THE WATCH: CHRONOMAT B01 CHRONOGRAPH 44

Reference:  AB0115101C1A1

WATCH MOVEMENT

Caliber:  Breitling Manufacture Caliber 01 Diameter:  30 millimeters Depth:  7.2 millimeters Winder:  automatic with dual-acting ball-bearing rotor Power reserve:  at least 70 hours Number of components:  346 Balance frequency:  28,800 a/h or 4 hertz Chronograph:  ratchet wheel control, vertical coupling, 30-minute and 12-hour counters Display:  hour, minute, second, date Certification:  COSC-certified CASE

Material:  stainless steel Diameter:  44 millimeters Height:  16.95 millimeters Water resistance:  up to 50 bar (500 meters) Glass:  sapphire, convex, double anti-reflective Caseback:  screwed steel Crown:  screw-locked Bezel:  unidirectional, ratcheted DIAL/HANDS

Blackeye blue Super-LumiNova® luminescent hour markers and hands STRAP

Pilot stainless-steel bracelet with folding clasp

BREITLING SA – P.O. Box 1132 – Schlachthausstrasse 2 – CH-2540 Grenchen Telephone +41 (0) 32 654 54 54 – facebook.com/breitling

BREITLING.COM

FACTS ABOUT THE WATCH: CHRONOMAT B01 CHRONOGRAPH 44

Reference:  AB0115101F1A1

WATCH MOVEMENT

Caliber:  Breitling Manufacture Caliber 01 Diameter:  30 millimeters Depth:  7.2 millimeters Winder:  automatic with dual-acting ball-bearing rotor Power reserve:  at least 70 hours Number of components:  346 Balance frequency:  28,800 a/h or 4 hertz Chronograph:  ratchet wheel control, vertical coupling, 30-minute and 12-hour counters Display:  hour, minute, second, date Certification:  COSC-certified CASE

Material:  stainless steel Diameter:  44 millimeters Height:  16.95 millimeters Water resistance:  up to 50 bar (500 meters) Glass:  sapphire, convex, double anti-reflective Caseback:  screwed steel Crown:  screw-locked Bezel:  unidirectional, ratcheted DIAL/HANDS

Blackeye gray Super-LumiNova® luminescent hour-markers and hands STRAP

Pilot stainless-steel bracelet with folding clasp

BREITLING SA – P.O. Box 1132 – Schlachthausstrasse 2 – CH-2540 Grenchen Telephone +41 (0) 32 654 54 54 – facebook.com/breitling

BREITLING.COM

DOWNLOADS

All press material can be downloaded free of charge at

http://media.pprmediarelations.ch/Breitling/Baselworld+2018

FURTHER INFORMATION

ROMY HEBDEN Head of Public Relations

BREITLING SA Schlachthausstrasse 2 2540 Grenchen Switzerland

Telephone: +41 32 654 54 54 Mobile: +41 79 731 90 28 E-mail: [email protected] Check our website at www.breitling.com

INTERNET AND SOCIAL MEDIA

Web www.breitling.com Facebook www.facebook.com/breitling YouTube www.youtube.com/breitling Twitter www.twitter.com/breitling Instagram www.instagram.com/breitling Pinterest  www.pinterest.com/breitling

BREITLING SA – P.O. Box 1132 – Schlachthausstrasse 2 – CH-2540 Grenchen Telephone +41 (0) 32 654 54 54 – facebook.com/breitling

BREITLING.COM

Contact Information:
Heidi Dettinger
Director of Marketing & Communications
Breitling Caribbean & LATAM
[email protected]  
786 518 2063

 

 

 

Foto – https://mma.prnewswire.com/media/658353/Chronomat_B01_44_KOPIE.jpg

Foto – https://mma.prnewswire.com/media/658360/Chronomat_B01_Chronograph_44_with_Blackeye_Blue_dial_and_Pilot_stainless_steel_bracelet.jpg

Foto – https://mma.prnewswire.com/media/658361/Chronomat_B01_Chronograph_44_with_Blackeye_Gray_dial_and_Pilot_stainless_steel_bracelet.jpg

Logo – https://mma.prnewswire.com/media/658352/Breitling_Logo.jpg

 

SOURCE Breitling

March of Dimes Launches New Campaign To Raise Awareness of Urgent Health Crisis Moms and Babies Face in the U.S.

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March_of_Dimes_Foundation_Logo

WHITE PLAINS, New York, March 23, 2018 /PRNewswire-HISPANIC PR WIRE/ — March of Dimes, the preeminent non-profit organization leading the fight for the health of all moms and babies, today launched a new awareness campaign focused on highlighting the urgent health crisis moms and babies in the U.S. face. The campaign, “Won’t Stop”, emphasizes March of Dimes’ work to support the needs of every mom and every baby. As the organization celebrates its 80th anniversary, the eight-week cross-channel and experiential campaign will have a national presence with additional activations in select major markets.

March_of_Dimes_Foundation_Logo

The work of March of Dimes is more critical than ever, with pregnancy-related deaths more than doubling over the past 25 years and premature birth and its complications remaining the largest contributors to infant death in the United States.

“America continues to lag far behind its peers in addressing nearly every aspect of maternal and infant health. The pervasive health inequities are also alarming: women of color are up to 50 percent more likely to give birth prematurely and their children can face a 130 percent higher infant death rate. In the U.S., black women have a maternal death rate over three times higher than women of other ethnicities,” said Stacey D. Stewart, president of March of Dimes. “It is critical for our organization to mobilize citizens to create a future where every pregnancy is healthy and supported, and every baby has the brightest future from the very start.” From fighting the polio epidemic of the 1940s and 1950s, to preventing birth defects and addressing maternal and neonatal care, March of Dimes has historically been a beacon of hope and a go-to source for responding to the most urgent needs of mothers and babies.  

Today, March of Dimes is leading the fight for the health of all moms and babies, no matter their location, race, or income. The organization advocates for policies to protect moms and babies and is working to radically improve the health care they receive. March of Dimes also pioneers research to find solutions and empowers families with the programs, knowledge and tools to have healthier pregnancies.

“March of Dimes is transforming at a time when issues of maternal health and pregnancy are still considered taboo and many remain unaddressed,” said Chris Maddocks, Chief Marketing Officer, March of Dimes. “It is also a time where health disparities in our country are worsening and need our full attention. Our strategy is to create awareness and to empower new parents and those considering parenthood. If we can do that, we can create lasting change for the health of every mom and baby.”

At the centerpiece of the campaign is the female-directed video depicting real, diverse moms-to-be, mothers and babies in a montage of moments showcasing triumph, loss and love. There are no lullabies, the women are not fragile, and the babies are all fighters. A powerful anthem of hope the spot also showcases March of Dimes in action, introducing audiences to the primary player in the movement for healthy moms and strong babies.

In the addition to the recent launch of a new logo and website – featuring an electric violet update to its classic purple branding – March of Dimes today unveiled a mural in Washington D.C. near Union Station. Created by artist and D.C. native Loveis Wise, the mural represents the disparities within the health system where women and babies of color continue to experience the highest rates of maternal and infant mortality.  

March of Dimes is encouraging those who want to join the fight to visit MarchofDimes.org/wontstop.

About March of Dimes 

March of Dimes leads the fight for the health of all moms and babies. We support research, lead programs and provide education and advocacy so that every family can have the best possible start. Building on a successful 80-year legacy of impact and innovation, we stand up for every mom and every baby. Visit marchofdimes.org for more information. Visit shareyourstory.org for comfort and support. Find us on Facebook and follow us on Instagram and Twitter

Credits
Client: March of Dimes
Campaign: Won’t Stop
Agency: Purpose
Head of Strategy: Anne Keenan
Strategy Director: Mat McDermid
Senior Strategist: Kevin Mernin
Senior Campaigner: Rebecca Christopher
Creative Director: John Kapenga
Associate Creative Director: Emma McDonald
Art Director: Jessica McGhee
Senior Designer: Michael Last
Visual Designer: Steven Bazarian
Designer: Kerry Drapcho
Senior Copywriter: Nicole McLaren
Video Lead, Creative and Production: Savannah O’Leary
Senior Project Manager: Betty Chan

Production Company: Greenpoint Pictures
Director: Renee Mao
Executive Producers: Jordan Freydberg and Tatiana Rudzinski
Producer: Min Soo Kim
Director of Photography: Andy Catarisano
Editor: Joe Walker
Post Producer: Tori Vallas-Cullen

Logo – https://mma.prnewswire.com/media/513643/March_of_Dimes_Foundation_Logo.jpg

SOURCE March of Dimes

On World Water Day 2018, Colgate Asks People To Turn Off The Faucet While Brushing

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NEW YORK, March 23, 2018 /PRNewswire-HISPANIC PR WIRE/ — In support of World Water Day 2018, Colgate is asking people to join their efforts to reduce water waste by turning off the faucet while brushing their teeth. Colgate continues its multi-year campaign to raise awareness of water scarcity and to help preserve this natural resource. As part of the 2018 effort, the brand announced its sponsorship of #RunningDry, an initiative created by water advocate and ultra-runner Mina Guli, who will run 100 marathons in 100 days across six continents to put a spotlight on water challenges around the globe.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8284551-colgate-mina-guli-world-water-day-michael-phelps/

Today, 130 million Americans face severe water scarcity for at least one month every year1, yet 42 percent of Americans report leaving the faucet on while brushing their teeth. According to the U.S. Environmental Protection Agency, nearly four gallons of water can be wasted if the faucet is left running while brushing.  By simply turning off the faucet, individuals can make a difference.

Continuing into year three of its global ‘Save Water’ campaign, Colgate is kicking off this year’s program on World Water Day, and continuing its awareness efforts in April for Earth Month and in September for back-to-school. The brand’s goal is to bring attention to water scarcity and help save water through activities that include the following:

  • Global Ambassador Michael Phelps: Phelps will continue to encourage his millions of social media followers to turn off the faucet, because #EveryDropCounts.
  • Times Square Takeover: Colgate will take over select billboards in Times Square from 11:30AM2:30PM on World Water Day, showcasing “Save Water” reminders. Mina Guli will also address reporters about the issue of water conservation. 
  • Water Waste Documentary Series: Colgate is helping produce a series of documentaries featuring Ms. Guli, highlighting water scarcity in the Great Salt Lake; explaining water origins in the Catskills of New York; and presenting innovative solutions to help California’s agriculture.
  • CNN PSA: A 60-second PSA will air on CNN on March 21 and 22, highlighting the three-part documentary series.

As the global Save Water ambassador, Phelps is excited to welcome Guli in this effort. “Mina and I are record-breaking athletes from two different worlds, one on land and the other in water, coming together for one common cause to conserve one of the earth’s most precious resources,” Phelps said. “Now more than ever, it’s important to ask Americans to change this simple habit in their everyday lives.”

Inspired individuals and families can pledge to turn off the faucet at EveryDropCounts.Colgate.com and spread the message of water conservation using #EveryDropCounts this World Water Day and every day. 

1http://advances.sciencemag.org/content/2/2/e1500323.full

About Colgate®
Colgate is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at http://www.colgatepalmolive.com. To learn more about Colgate Bright Smiles, Bright Futures® oral health education program, please visit http://www.colgatebsbf.com. CL-C

About Mina Guli
The founder and Ambassador for Thirst, Mina is a global leader, an entrepreneur and adventurer passionate and committed to making a difference in the world. Thirst is harnessing social media and technology to inform and inspire 14-24 year olds about water and the steps they can take to reduce their own water consumption. Mina is also a keen ultra-distance athlete, having started running only at the age of 22 after a severe injury. Named as one of the 50 greatest leaders in the world by Fortune, Mina runs to raise awareness and inspire action around the global water crisis and in doing so, has set two world firsts. In 2016 in just 7 weeks, Mina ran 40 marathons across 7 deserts on 7 continents. In 2017, Mina ran 40 marathons in 40 days on 6 continents down 6 of the World’s great rivers – to promote the UN’s Sustainable Development Goal 6 (water). Now in partnership with the United Nations Development Program, Mina is currently planning her next expedition – to run 100 marathons in 100 days for 1 reason: water.

SOURCE Colgate-Palmolive

Honda Civic Type R Takes on Pirelli World Challenge

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RealTime Racing will field a pair of Honda Civic Type R entries at the Circuit of the Americas this weekend, driven by Ryan Eversley and Nick Esayian. (PRNewsfoto/Honda Racing/HPD)

TORRANCE, Calif., March 22, 2018 /PRNewswire-HISPANIC PR WIRE/ — A pair of Honda Civic Type Rs will join the popular new TCR category as the Touring Car divisions of the 2018 Pirelli World Challenge series begin their season this weekend with a pair of races at Circuit of the Americas in Austin, Texas.

RealTime Racing will field a pair of Honda Civic Type R entries at the Circuit of the Americas this weekend, driven by Ryan Eversley and Nick Esayian. (PRNewsfoto/Honda Racing/HPD)

RealTime Racing will field veteran Honda driver Ryan Eversley and the returning Nick Esayian aboard Honda Civic Type Rs in a competitive TCR field that includes no fewer than 14 entries representing five major automobile manufacturers.

“TCR is arguably the fastest-growing worldwide Touring Car racing category, and all of us at Honda and HPD enjoy taking part in competitive racing series which feature multiple manufacturers,” said Art St. Cyr, president of HPD. “We are looking forward to introducing and offering this Civic Type R-based TCR race car to Honda fans and racers.

“While RealTime Racing has been closely associated with our Acura GT race programs in recent seasons, the team also has been very successful in Touring Car classes, winning multiple titles with both the Honda and Acura brands dating all the way back to the early 1990s.”

“I’m very happy to continue my relationship with RealTime Racing and HPD,” said Eversley, a winner for Honda and Acura in multiple series, including the PWC GT ranks. “If you look at RealTime’s history, they’ve had tremendous success with front-wheel drive touring cars, so being able to race one for them is what I’ve dreamed about since I started out as a race car driver. It’s very exciting.”

The Touring Car division of the Pirelli World Challenge is made up of 12 races over six weekends and includes three separate classes:  TCR, TC and TCA.  Nine manufacturers take part in the three classes, each of which features a pair of 40-minute races during each event weekend.  In TCR, the Honda Civic Type R will take on competition from Audi, Volkswagen, Hyundai and Alfa Romeo in a 14-car field.

A total of 17 entries are entered in the TC class this weekend, including a Honda Civic Type R prepared to TC class rules and entered by Team HMA, made up of associates from Honda Manufacturing of Alabama.  Josh Foran, an engineer at HMA, will drive for the team.

Unlike TCR Honda Civic Type R, where many racing components are used with the production engine and chassis, the TC technical regulations require the car to be very close to the production version, with only minor safety and suspension changes allowed.

“The new Honda Civic Type R is the ideal platform for TC class racing,” said St. Cyr. “The Type R was developed to be a race car for the road right from the factory, and we’ve dialed it all the way up for the track through our partnership with JAS Motorsport.”

In addition to its TCR entries, RealTime also will field a Honda Civic Si in the 14-car TCA class for rising star Tom O’Gorman, a race winner last year in his first year in TCA.  In 2016, O’Gorman was Rookie of the Year and champion of the former TCB class, driving his Honda Fit to four wins in his first season of Pirelli World Challenge competition.

Developed by Honda partner JAS Motorsport in Italy and available in race-ready condition through Honda Performance Development, the Honda Civic Type R TCR features the latest developments in Touring Car competition, including a 2.0-liter, turbocharged four-cylinder engine tuned to produce 330 hp.  Power is sent to the front wheels via a six-speed, paddle-operated transmission. The Type R is fitted with a race-tuned suspension and anti-roll bar package, along with an aggressive, aerodynamic body kit and redesigned exterior.

Pirelli World Challenge TCR action begins Friday with two practice sessions, followed by qualifying and the 40-minute Round 1 at 5:55 p.m. EDT Saturday.  Sunday’s Round 2 event will take place at 1:25 p.m. EDT. All races will be live streamed on the Pirelli World Challenge website, www.world-challenge.com, and post-produced highlight telecasts will air on the CBS Sports Network.

Honda Racing HPD Logo. (PRNewsFoto/Honda Performance Development, Inc.)

Photo – https://mma.prnewswire.com/media/657954/Honda_Racing_RealTime_Civic_TypeR.jpg
Logo – https://mma.prnewswire.com/media/83597/honda_performance_development__inc__honda_racing_logo.jpg

SOURCE Honda Racing/HPD

Hatch is Back! All-New 2019 Toyota Corolla Hatchback Wows at the 2018 New York International Auto Show

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For the first time in North America, Toyota’s newest, stylish, and most technologically-advanced small car, the all-new 2019 Corolla Hatchback, makes its debut at the New York International Auto Show.

NEW YORK, March 23, 2018 /PRNewswire-HISPANIC PR WIRE/ — Talk about going big in the Big Apple! For the first time in North America, Toyota’s newest, stylish, and most technologically-advanced small car, the all-new 2019 Corolla Hatchback, makes its debut at the New York International Auto Show.

For the first time in North America, Toyota’s newest, stylish, and most technologically-advanced small car, the all-new 2019 Corolla Hatchback, makes its debut at the New York International Auto Show.

Don’t let its diminutive dimensions fool you – the hatchback, in either SE or XSE grades, is all about making a huge impression. With its lengthy list of standard features that includes Entune 3.0 with Apple CarPlay and Amazon Alexa Connectivity; a revised sport-tuned suspension and new Toyota New Global Architecture (TNGA) platform; and the first North American application of Toyota Safety Sense 2.0, Corolla Hatchback strikes a resounding chord with drivers who value authenticity, utility, practicality, and style.

Hot hatch? More like Haute Hatch.

Indomitable Style

Corolla Hatchback has flair extraordinaire. With a theme of Shooting Robust, along with a design goal of Agile, influencing their every pen stroke, designers created a form that is simultaneously distinct, dynamic, muscular, and sophisticated. Shooting references the design’s sport coupe traits implemented in all facets.

With those concepts in mind, Corolla Hatchback is a meticulously mixed cocktail of emotive lines, creases, and surfaces. It’s lower (by 1.0 in.), wider (by 1.2 in.), and longer (by 1.5 in.) than its predecessor, Corolla iM. It also has wider front and rear tracks, and a longer wheelbase.

Its hood sits two inches lower than before, affording passengers excellent forward visibility. The new frontal styling with a rounded nose and trapezoidal-shaped under grille is a further evolution of Toyota’s Under Priority Catamaran and Keen Look design philosophies, both of which emphasize Corolla Hatchback’s increased width.

Slim, J-shaped Bi-Beam LED headlamps wrap deep into the front fenders and accent the front in both stylishness and precise illumination. Front overhang has been cut by 0.8 inches; at the rear, it’s 0.8 inches longer. Chiseled character lines at its profile link both ends’ protruding flanks making for an active, well-planted expression that is uncommon amongst its peers. Wheel sizes range from 16-inches to 18-inches in diameter.

Its new rear style articulates Corolla Hatchback’s overarching emphasis on athletic presence. The relationship between front and rear design is closely aligned given the rear’s more rounded physique that encompasses simple, condensed, yet powerful, three-dimensional landscapes. Its hatch – now made from TSOP (Toyota Super Olefin Polymer) and ABS (Acrylonitrile Butadiene Styrene) – is not only lightweight to aid fuel efficiency, it is set at a steeper angle (moved 14 degrees forward) for that ultimate sporty look. The rear all-LED taillamps feature a diffusing inner lens designed to highlight the hatchback’s stout stance. And the rear bumper styling echoes the frontal Under Priority Catamaran design with its thin lower lip and chrome diffuser.

Differentiation between SE and XSE is distinct. Both grades receive LED headlamps and taillights, chrome rear diffuser, and alloy wheels. XSE ups the ante with 18-inch wheels, LED fog lights, chrome front grille surround, and an available innovative Adaptive Front Lighting System (AFS). AFS – available only on XSE CVT – allows for the focused distribution of light in an area that matches the vehicle’s speed and steering angle. The Bi-Beam LED units move vertically and horizontally to provide optimal light output by analyzing steering angle, vehicle speed, and the vehicle’s longitudinal axes angle to adjust lamps.

Corolla Hatchback’s color range includes the new-for-2019 color Rival Blue, as well as Blizzard Pearl, Silver Metallic, Midnight Black, Galactic Aqua Mica, Scarlet, and Oxide Bronze.

PRELIMINARY EXTERIOR DIMENSIONS (vs. MY2018) [difference]

Wheelbase

103.9 in. (102.4) [+1.5 in.]

Overall Length

172.0 in. (170.5) [+1.5 in.]

Overall Width

70.5 in. (69.3) [+1.2 in.]

Overall Height

56.6 in. (57.5) [-1.0 in.]

Inner Emotiveness

Simple. Warm. Inviting. Sensuous. Descriptors like these inspired designers’ efforts when visualizing Corolla Hatchback’s cabin. Sensuous Minimalism marinates the entire capacious space. From their supportive sport seats, front passengers are faced with a neat instrument panel that lends an open, harmonious feeling thanks to its 0.9-inch thinner upper surface and 1.7-inch wider center console dividing passengers.

At the center of the instrument panel resides a standard high-resolution 8-inch multimedia touchscreen. The center stack screen provides access to vehicle settings, audio controls, navigation, smartphone, and Entune 3.0 apps. Climate controls, located below the multimedia portal, are fashioned in a bright, highly visible digitized configuration.

In addition to being wider, the center console is also longer to accommodate a larger variety of passenger physiques and comfort preferences. It incorporates a center tray ahead of the gearshift that can hold small items such as a smartphone or wallet, or if outfitted, serves as the Qi wireless device charging area. A 5.5-inch smartphone can easily fit inside the center console box.

High-gloss materials are paired with matte elements – silver accents with Piano Black and available contrasting stitching – to best accentuate a premium look and feel. The elimination of unnecessary lettering on switchgear, plus, the unification of all materials’ and elements’ shape, color, grain, and gloss, maximize continuity and aesthetic cleanliness. Tactility, too, is minded with the utmost consideration. Keen eyes will appreciate the minimized gaps between buttons and switches; again, furthering Corolla Hatchback’s sophisticated character.

Front passengers’ hip points are lower (to 10.82 inches), and cushioning has been revised, which provides a more natural body posture and position for ideal access to the multifunction steering wheel, pedals, and gearshift. Such optimized seating allows passengers to enjoy Corolla Hatchback’s thrilling dynamics all the better. Front door storage solutions include cup holders capable of accommodating 24-ounce bottles and A4-sized documents. Not to be outdone, rear seats utilize updated cushioning to improve comfort and minimize fatigue. Furthering their convenience are upper door cup holders that accommodate 16-ounce bottles.

The standard amenity list is as impressive as the cabin’s aesthetic. SE grade is equipped with single-zone automatic climate control, leather shift knob, and paddle shifters located behind the steering wheel. An electronic parking brake, three-door SmartKey system, automatic up/down windows, and two front USB outlets are standard as well.

XSE grade builds on SE’s amenity palette by including dual-zone climate control, combination leather (leather with mélange-like fabric) seating, heated front seats, and eight-way power driver’s seat. XSE’s instrument panel and doors receive unique stitching, and behind the multifunction steering wheel, a 7-inch TFT Multi-Information Display (MID) shows vehicle information, turn-by-turn navigation, and various vehicle settings (including those pertaining to Lane Departure Alert, Lane Tracing Assist, Pre-Collision System with Pedestrian Detection, and Blind Spot Monitor).

While electrifying in functionality and personality, Corolla Hatchback delivers a civilized, quiet ride. Powertrain drone and road noise have been culled thanks to revised drivetrain efficiencies, plus, the widespread implementation of sound-absorbing materials, sealants, foams, resonator ribs, and silencers. Its TNGA structure utilizes additional seals in its body panel gaps to insulate noise penetration and enhance air sealing performance. Corolla Hatchback’s Aero Stabilizing Fins located on its taillights also combat wind drone.

Multifaceted Multimedia

There’s no shortage of entertainment and connectivity capability inside Corolla Hatchback either. For SE, standard Entune 3.0 Audio includes 8-in. touchscreen; six speakers; Apple CarPlay compatibility; Amazon Alexa; Entune 3.0 App Suite Connect; Safety Connect; Wi-Fi Connect; Scout GPS Link Compatible; Siri Eyes Free; Auxiliary audio jack and USB 2.0 port with iPod connectivity and control; AM/FM; MP3/WMA playback capability; Voice Recognition training and tutorials; Hands-free phone capability; voice recognition and music streaming via Bluetooth; Customizable Home Screen; and Weather/Traffic info via Entune 3.0 App Suite.

Entune 3.0 Audio Plus, which is standard on XSE and optional on SE CVT, adds HD Radio and Weather/Traffic info; SiriusXM with Cache Radio; Entune 3.0 Connected Services; Service Connect; Remote Connect. Topping the range is Entune 3.0 Audio Premium that’s optional on XSE CVT. The system includes a JBL 8-speaker 800-watt system with Clari-Fi; Dynamic Voice Recognition; Dynamic Navigation; Dynamic POI Search; and Destination Assist Connect.

The JBL audio experience with Clari-Fi – having such a complete orchestration of advanced power output, hardware, structure, and software – is engineered to impress even the most perceptive audiophile.

Other JBL audio system highlights include:

  • Free Standing Horn Tweeters
    • Located in the A-pillar at ear level for optimal high-frequency performance
  • Next-Generation HID8 Amplifier
    • 800-watts of total power, with better performance and efficiency
  • 6.7-inch Door Subwoofers
    • More powerful deep-bass response
  • Premium JBL Branding
    • Located on A-pillar, door trim, and head unit
  • Sealed Inner Door Panels
    • Promote cleaner, more power bass
  • Wide Dispersion Midrange Speakers
    • Provide full range sound for rear passengers
  • Clari-Fi Technology
    • Analyzes, rebuilds, and restores audio signals that were lost In the digital compression process

Rounding off Corolla Hatchback’s connectivity are two USB terminals (located inside the center console and instrument panel) and one AUX port (located on the instrument panel).

A Driver’s Hatchback

Corolla Hatchback’s seamless unification of comfort and sporty controllability begins at its TNGA C platform. The compact structure employs a mixture of adhesives, spot welding, and additional bracing – top to bottom, side to side – for the benefits of driver controllability and low fuel consumption. On-road feel and fuel efficiency is further refined through the extensive use of aluminum and high- and ultra-high tensile steel in the lighter-weight chassis and body. In fact, torsional rigidity is improved a massive 60 percent compared to its predecessor. 

Affixed to this musculature are revised front and rear suspensions. Its front MacPherson strut setup’s geometry is changed (i.e. updated bound stopper clearance; stabilizer location) and incorporates other key augmentations like revised coil spring rate and damping force, and reduced friction in sliding parts. This all makes for a high-quality steering feel, ride comfort, and handling stability.

At the Corolla Hatchback’s rear multi-link suspension with stabilizer bar, responsiveness is sharpened through updated shock absorbers and springs, and like the front, geometry is slightly modified. Lower arm locations have moved (for improved toe-in angle during higher-speed maneuvering), as has shock absorber placement (moved forward for better cargo capacity and reduced longitudinal low frequency input). Overall, front and rear suspension friction has been reduced by 40 percent, and its center of gravity is cut by a substantial 0.8 inches.

The end result: A Corolla Hatchback that possesses an uncanny blend of balance, composure, and feel that’ll have its driver pining for windy roads – time and time again.

The Heart of Fun-to-Drive

TNGA isn’t just the genesis of Corolla Hatchback’s astute footwork and balance: An all-new TNGA-based powertrain is the heart of Corolla Hatchback’s Fun-To-Drive identity. Its 2.0-liter Dynamic-Force direct-injection inline four-cylinder engine (M20A-FKS) adopts the latest in Toyota technology and structural efficacies for gains in power, fuel efficiency, and cleaner emissions.

Physically, the engine is smaller and lighter than its 1.8-liter four-cylinder predecessor, which helps to lower Corolla Hatchback’s center of gravity and benefits its overall balance. The 2.0-liter is also quieter for improved Noise Vibration Harshness (NVH) with additions like a more rigid crank case with integrated stiffener; a lighter resin cylinder head; and a ribbed oil pan.

The M20A-FKS is equipped with Toyota’s latest D-4S fuel-injection that uses high-pressure direct-injection and low-pressure PFI (Port Fuel Injection). The setup adapts its injection method based on driving conditions so that ideal combustion is executed. The engine also features Dual VVT-i (Variable Valve Timing-intelligence), with VVT-iE (Variable Valve Timing-intelligence by Electric motor) on the intake side and VVT-i on the exhaust. VVT-iE uses one electric motor instead of oil pressure to control the variable valve timing. Together, the valve timing systems enhance power output and fuel mileage, and cut harmful emissions. 

Other notable improvements to the Dynamic-Force engine include:

  • Longer stroke
  • Compression up to 13:1
  • Enlarged valve nip angle
  • Enhanced intake port efficiency with laser clad valve seat
    • Key Benefits:
      • Higher rate of combustion, high tumble flow, and high intake air flow volume
  • Pistons with round top surface and slanted side wall
    • Key Benefits:
      • Consistent tumble flow and rapid combustion maintained
      • Less knocking and higher compression ratio
      • Friction reduction between piston skirt and cylinder
  • Lubrication enhanced with three oil jets dedicated to each cylinder
    • Key Benefits:
      • Better MPG, dynamic performance, less knocking, and less oil consumption
  • Lighter weight timing chain
    • Key Benefits:
      • Low cabin noise and reduced friction
  • Drain path within crank case to return oil from cylinder head to oil pan
    • Key Benefits:
      • Less oil agitation caused by the crankshaft, which means less rotation resistance
  • Connecting Rod made of high strength steel with optimized shape
    • Key Benefits:
      • Reduction in weight
  • Camshaft with concave profile
    • Key Benefits:
      • Increased valve lift amount
  • Optimized water jacket in head and block
    • Key Benefits:
      • Enhanced cooling and reliability

 

PRELIMINARY ENGINE SPECIFICATIONS

Engine Model

M20A-FKS

No. Cylinders and Arrangement

4-cylinder, inline

Valve Mechanism

16-valve DOHC, chain drive with Dual VVT-i (Intake: VVT-iE, Exhaust: VVT-i)

Bore x Stroke (mm)

80.5 x 97.6

Displacement (cc)

1987

Compression Ratio

13.0:1

Fuel System

Direct Injection, Port Injection

Horsepower / Torque

TBD / TBD

Be they a commuter or canyon cruiser, drivers will appreciate Corolla Hatchback’s available transmissions: an all-new Dynamic-Shift CVT (K120), or a six-speed iMT (Intelligent Manual Transmission) gearbox (EG60). The Dynamic-Shift CVT has simulated 10-speed Sequential Shiftmatic steps, Sport Mode, and paddle shifters. It features a number of innovative elements, including the world’s first launch gear in a passenger vehicle CVT.

Having a launch gear facilitates improved transmission efficiency in lower gear ratios where belt efficiency is typically poor. The transmission system utilizes gear drive when starting from a full stop, resulting in powerful acceleration, while at the same time, resolving the momentary sluggish feeling that was previously present during accelerator operation. Both smooth and comfortable launch performance are realized. When switching from gear drive to belt drive, the transmission system uses highly responsive gear change control technologies cultivated from automatic transmission technology.

With its launch gear in place, the belt has been tuned for higher gear ratios. This new setup not only improves the efficiency of belt operation, but it also enables the adoption of wider gear ranges, thereby realizing a class-leading gear ratio range of 7.5 for the 2.0-liter class.

Another benefit of the launch gear is a reduced input load. This enables the size of both belt and pulley components to be reduced. Furthermore, the belt angle has been narrowed and pulley diameters reduced, resulting in shifting speeds that are 20 percent faster. Powerful and predictable acceleration is realized, as is an endearing driving experience.

But the more involved driver will be engaged by the all-new six-speed iMT with downshift rev-matching control. Compared to the existing manual transmission, the new gearbox is lighter (by 15 pounds; total weight of 88 pounds) and shorter (by 0.94 inches), making it one of the world’s smallest transmissions. Its small size contributes to improved fuel efficiency.

The gearbox also offers world-leading transmission efficiency, while the use of iMT controls, which automatically adjust engine revolutions when changing gears, ensures smooth gear shifting―free of uncomfortable recoils―for the driver.

Enhanced Toyota Safety Tech

Toyota continues to lead the pack when it comes to safety, and the all-new Corolla Hatchback provides drivers and passengers with standard safety technologies that take one step closer to achieving the ultimate goal of zero casualties from traffic accidents. 

Corolla Hatchback comes standard with TSS 2.0, the second generation of Toyota Safety Sense (TSS). The updated safety package adds new active-safety technologies and capabilities that enhance protection.

Breakdowns of each technology are as follows:

  • Pre-Collision System with Pedestrian Direction (PCS w/PD):
    • Capability to detect a preceding vehicle or pedestrian in daytime or nighttime (nighttime is new), or daytime bicyclist (new), and alert the driver (audible and visual warnings) and/or apply brakes to help mitigate or avoid the collision in certain cases (using Forward Collision Warning (FCW), Brake Assist (BA), and Automatic Emergency Braking (AEB)).
  • Full-Speed Range Dynamic Radar Cruise Control (Full-Speed DRCC):
    • For highways/freeways only. Full-Speed Range DRCC is standard on all Corolla Hatchback models, except those equipped with a manual transmission. Those having a manual transmission are equipped with DRCC. Full-Speed Range DRCC is an adaptive cruise control that is designed to function at speeds between 0 to 110 mph and enables low-speed speed matching, stopping, and acceleration/deceleration relative to a preceding vehicle traveling at a slower speed. Speed, cut-in, and distance control enhanced, as well as Turn Signal Linked control added, for a more natural response.
  • Lane Departure Alert with Steering Assist (LDA w/SA):
    • Newly added to LDA w/SA is the capability, under some circumstances, to detect the road’s edge, in addition to the pre-existing capability to detect visible lane markers and the vehicle’s position in the lane. If unintentional lane deviation is detected, the system alerts the driver with audible and visual warnings. Steering Assist provides small corrective steering inputs momentarily to help the driver prevent the vehicle from unintentionally leaving its lane.
  • Automatic High Beam (AHB):
    • Capability to automatically activate and deactivate high beams based on driving environment and preceding vehicle’s lights.
  • (NEW) Lane Tracing Assist (LTA):
    • For highways/freeways only and can be enabled when using DRCC – Capability to recognize white or yellow lane markings or the path of a preceding vehicle if lane markers are temporarily not available; to identify and actively track the center of the lane by providing steering assistance to the driver (hands-on, driver-assist system). Reduces driver burden and supports safe driving, especially in traffic congestion or long highway trips. The LTA system can be turned on/off.

The 2019 Corolla Hatchback has seven standard airbags and Toyota’s Star Safety System, which includes Enhanced Vehicle Stability Control, Traction Control, Electronic Brake-force Distribution, Brake Assist, Anti-lock Braking System, and Smart Stop Technology. Blind Spot Monitor (BSM) is standard on XSE and available on SE. (Please note: BSM does not include Rear Cross Traffic Alert.) Corolla Hatchback also comes equipped with a standard backup camera.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 36 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 47,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold more than 2.7 million cars and trucks (2.4 million in the U.S.) in 2017 – and about 87 percent of all Toyota vehicles sold over the past 15 years are still on the road today.  

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.   

Toyota Product Communications

Nate Martinez
+1 (469) 292-5753
[email protected]

Marissa Borjon
+1 (469) 292-6395
[email protected]

Josh Burns
+1 (469) 292-6449
[email protected]

 

 

Photo- https://mma.prnewswire.com/media/657042/Toyota_2019_Corolla_Hatchback.jpg
Logo- https://mma.prnewswire.com/media/439685/Toyota_Corp_Red_Logo.jpg

 

SOURCE Toyota Motor North America

The Home Depot and Pinterest to Expand “Shop the Look” with More Than 100,000 Décor Products

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The Home Depot Logo

ATLANTA, March 22, 2018 /PRNewswire-HISPANIC PR WIRE/ — The Home Depot® and Pinterest have partnered to dramatically expand Pinterest’s visual discovery feature, Shop the Look, with more than 100,000 new shoppable home décor products, including vanities, faucets, lighting, textiles, tabletop and interior décor.

The Home Depot Logo

Shop the Look makes it easy to search and buy similar products to those featured in Pins. To shop a Pin, users can tap the circle on a product to see similar, shoppable items.

The visual search expansion builds on the previous innovation between the platform and retailer.

Earlier this year, The Home Depot launched a video campaign, “Built In Pins,” to illustrate the DIYer’s hard work behind the inspirational images commonly found on Pinterest. In the compact Pin format, the Pins show the before, during and after of a home improvement project – from ripping up carpet, to painting and installing new flooring, to finishing out the room with furniture and décor. The Pins feature how-to guides and tip-sheets for the projects shown and are fully shoppable.

The expansion of the retailer’s partnership with Pinterest complements The Home Depot’s growing online catalog of home and interior décor products, including a recent acquisition of The Company Store to broaden capabilities in textile development and sourcing.

About The Home Depot
The Home Depot is the world’s largest home improvement specialty retailer, with 2,284 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In fiscal 2017, The Home Depot had sales of $100.9 billion and earnings of $8.6 billion. The Company employs more than 400,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.

Logo – https://mma.prnewswire.com/media/118058/the_home_depot_logo.jpg

SOURCE The Home Depot

HOLA! USA Presents April 2018 Issue With The Most Extensive Coverage Of The Preparations Of The Royal Wedding Between Prince Harry Of England And Meghan Markle

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HOLA! USA April 2018 Issue Cover (Spanish)

NEW YORK, March 22, 2018 /PRNewswire-HISPANIC PR WIRE/ — A month away from the most anticipated royal wedding in the world, HOLA! USA presents all the details of the event of the year and the love story of the couple that is changing the rules of British royalty and nine centuries of monarchical tradition. The fairy tale, starring Prince Harry of England and American actress Meghan Markle, under the magnifying glass of HOLA!, the magazine considered the greatest authority on issues of European royalty, with fourteen pages devoted to little known aspects of the actress who fell in love with one of the most coveted men on the planet. Exclusive photos and stories that reveal the life of Meghan. From her life as a student to the secret trips she made with Prince Harry, before making public the relationship between them and how they have become one of the most powerful couples. In addition, full coverage of what will be the spectacular ceremony on May 19th and the particular touches that its famous protagonists want to give to the event.

“It’s about a love story that reminds us of a fairy tale … Something the world has not seen since Grace Kelly’s famous wedding with Raniero of Monaco, in 1956.” “And many will have their eyes on them for the influence and impact they can have on issues that affect the entire planet,” says Miguel Sirgado, editor in chief of HOLA! USA.

HOLA! USA also talks in exclusive with 29-year-old Brazilian blogger: Camila Coelho. The influencer tells how she attained more than 10 million followers on her social media and what it means for her to be considered the new voice of the digital era. In addition, Camila presents a complete display of fashion with the best trends for this season. Also, this issue includes Adria Arjona, one of Hollywood’s new IT girls. The daughter of singer-songwriter Ricardo Arjona, she is now part of the cast of the movie Pacific Rim Uprising. She is considered the next Latina to take Hollywood. Our magazine talked with her about her new projects, her childhood among famous parents and her nomadic lifestyle.

HOLA! USA also gives access to the home of the Dominican TV personality Lourdes Stephen, who opened the doors of her house to tell us about her new life after her departure of Univision and her upcoming projects.

In the section No Filter, we present an exclusive interview with Erdem Moralioglu, the favorite designer of the Duchess of Cambridge, Meghan Markle, Michelle Obama and Meryl Streep, among other celebrities. Also, the Dominican model and television host Clarissa Molina shares her beauty secrets and the tips she uses to conquer social media. All this plus a complete spring fashion and beauty guide, showcasing the standout color palettes for the season.

HOLA! USA cover for download:
https://www.dropbox.com/s/4qdetc7iet8fg00/HOLA%20April%20COV%20E.jpg?dl=0

Promo HOLA! USA (video) for download:
https://www.dropbox.com/s/h2960jt7cn023c2/promo%20hola%20abril.mp4?dl=0

About ¡HOLA! 
Founded in 1944, ¡HOLA! Magazine has become one of the world’s leaders in its field. Its long history publishing the best celebrity and royalty photographs has made it an international icon for glamour, informative accuracy and good quality. The Spanish company HELLO! & ¡HOLA! Media, Inc. publishes 30 international editions in 10 languages across five continents. ¡HOLA! reaches 25 million readers worldwide, engages with 24 million unique monthly visitors, has over 13 million social media followers, and is seen by 21.5 million on its broadcast channel, ¡HOLA! TV.

Follow HOLA! USA
Twitter, Instagram, Pinterest: @usahola
Facebook.com/RevistaHolaUSA 
Web: HOLA.com
Hashtag: #HOLAUSA

HOLA! USA April 2018 Issue Cover (Spanish)

Video – https://mma.prnewswire.com/media/657422/promo_hola_abril.mp4
Photo – https://mma.prnewswire.com/media/657421/HOLA_April_2018_Issue.jpg

 

SOURCE HOLA! USA