NYC Emergency Management Encourages Preparedness Every Month

September 27, 2017

NEW YORK, Sept. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — Four in ten New Yorkers report feeling unprepared for an emergency event such as a natural disaster, fire, power outage or act of terrorism. To raise awareness of preparedness tactics and encourage New Yorkers to plan ahead for disasters, the New York City Emergency Management Department, the Federal Emergency Management Agency (FEMA) and the Ad Council are releasing new public service announcements (PSAs) as part of the Ready New York campaign to conclude National Preparedness Month this September. The creative encourages families to take time to talk about making emergency plans, including what to do, where to go, and how to stay in touch during an emergency.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8170351-ad-council-nyc-emergency-management-plan/

“We want all New Yorkers to know what to do to be prepared before a disaster strikes. We can help protect our families by thinking through the steps to take before, during and after an emergency. The new ads show how easy it is to make a plan, empowering New Yorkers to have a much-needed discussion about family preparedness,” shares Joseph J. Esposito, Commissioner of NYC Emergency Management.

Building on the success of the “Don’t Wait. Communicate.” PSA campaign launched in 2015, this new iteration, “Disasters Don’t Plan Ahead. You Can.” encourages families to develop an emergency plan before disasters such as flooding, power outages and hurricanes strike. Created pro bono by advertising agency Schafer Condon Carter (SCC), the creative demonstrates that disasters aren’t courteous enough to plan ahead to accommodate our busy schedules, but there is something we can do about it. It encourages viewers to plan ahead and talk to their loved ones today about getting prepared.

“The goal of this campaign is to provoke Americans into action by capturing a simple truth – that disasters don’t tell you when and where they are coming – and placing it into the context of their busy lives,” said David Selby, President and Managing Partner of SCC. “The truth is we plan for almost everything in our lives, but we don’t plan ahead for what could be the most impactful, and potentially devastating, events. This advertising aims to encourage preparedness by showing just how easy it is to plan ahead and seamlessly build it into your everyday life.”

Managed and sponsored by the Ready campaign, National Preparedness Month is designed to encourage Americans to take steps to prepare for emergencies in their homes, schools, workplaces, organizations, businesses and places of worship. National Preparedness Month is an opportunity to share emergency preparedness information and help Americans understand what it truly means to be ready.

“The Ready Campaign has made extraordinary strides in educating and empowering Americans to take steps to prepare themselves, their families and their communities for a disaster but there are still many people across the country who aren’t planning ahead for emergencies,” said Lisa Sherman, President and CEO of the Ad Council. “This creative exemplifies how planning for an emergency is as doable as anything else we plan for in our lives.”

The new creative will have English and Spanish TV spots, radio, outdoor and digital banners.

For more information, visit NYC.gov/readyny, download the Ready NYC app, and follow the New York City Emergency Management on social media.

New York City Emergency Management

The New York City Emergency Management Department plans and prepares for emergencies, educates the public about preparedness, coordinates emergency response and recovery, and collects and disseminates emergency information. Residents can stay in touch with NYC Emergency Management via Facebook, Twitter, Instagram, and the agency’s website, NYC.gov/emergencymanagement. New Yorkers can also sign up for Notify NYC, New York City’s official source for information about emergency events and important City services, by downloading the Notify NYC app, visiting NYC.gov/notifynyc, calling 311 (212-639-9675 for Video Relay Service, or TTY: 212-504-4115) or by following @NotifyNYC on Twitter.

The Ad Council

The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter and Instagram or view our PSAs on YouTube.

SCC

Schafer Condon Carter (SCC) is an independent creative and technology agency that delivers transformative brand and business ideas to drive results for its clients. AOR clients include Procter & Gamble, Johnson & Johnson, National Pork Board, Pepsico, Chicago Cubs, IDEAL INDUSTRIES, INC., Friendly’s Restaurants and Solo Cup Company among others. A simple mission drives SCC’s entrepreneurial, results-driven culture: “Think Again.” SCC’s integrated assets include SCC|Digital, SCC|PRISM, MAKE247 Content Studio and SCC|Design Services. The company also operates a private equity portfolio, SCC|Ventures, which has holdings in the food and tech sectors. Headquartered in a landmark building in Chicago’s historic West Loop district, SCC has a full-time staff of over 120. To learn more about SCC, visit: http://www.SCCThinkAgain.com/

SOURCE Ad Council; New York City Emergency Management

FEMA Encourages Preparedness Every Month

September 27, 2017

WASHINGTON, Sept. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — All natural disasters, including the recent hurricanes, are a reminder how swiftly emergencies and disasters can happen. To address the fact that less than 50 percent of households have developed an emergency plan and discussed it with their families, FEMA and the Ad Council are working to inform and encourage all Americans to plan ahead for disasters. FEMA and the Ad Council are announcing the release of new public service announcements (PSAs) as part of the Ready Campaign to conclude National Preparedness Month. The PSAs, “Disasters Don’t Plan Ahead. You Can,” encourage families to take time to talk about their emergency plans – what to do, where to go for an evacuation or shelter-in-place, and how to get in contact in the event that you are separated in a disaster or emergency.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8170051-ad-council-fema-ready-gov-national-preparedness-month-disaster-plan/

“Preparedness is a shared responsibility. It’s important to be aware of your local hazards,” said FEMA Acting Deputy Administrator for Protection and National Preparedness Katie Fox. “The first step to preparing for a disaster doesn’t cost anything – talk to your family and make a plan for evacuation, shelter and communication. Discuss what you will need. You can also take training or a CPR course to help yourself and others.”

The new PSAs build on the success of last year’s theme, “Don’t Wait. Communicate. Make Your Emergency Plan Today.” The PSAs encourage families to have a conversation and develop an emergency communication plan, a no-cost preparedness action, before disasters such as tornadoes, flooding, earthquakes, power outages and hurricanes strike.

Created pro bono by Chicago-based advertising agency Schafer Condon Carter (SCC), the creative illustrates that disasters do not plan ahead or accommodate our busy schedules, but there is something we can do by preparing in advance for the types of disasters that can happen where we live, work and travel.

“The goal of this campaign is to help compel Americans into action by capturing a simple truth – that disasters don’t tell you when and where they are coming – and placing it into the context of their busy lives,” said David Selby, President and Managing Partner of SCC. “We plan for almost everything in our lives, but we don’t plan ahead for what could be the most impactful, and potentially devastating, events. This messaging aims to encourage preparedness by showing just how necessary it is to plan ahead and to build it into your everyday life.”

“The recent hurricanes are a reminder that we can never be too prepared in the event of an emergency. The Ready Campaign and FEMA continue to make strides in educating and empowering Americans to take steps to prepare themselves, their families and their communities for a disaster but there are still many people across the country who aren’t planning ahead,” said Lisa Sherman, President and CEO of the Ad Council. “This creative exemplifies how easy it is to take the first step toward being prepared.”

As part of an ongoing collaboration with state, local, tribal and territorial emergency management partners, PSA localizations were coordinated with more than 42 states, cities and territories. The PSAs drive audiences to their local emergency management or agency’s website for resources and information regarding risks pertinent to their area.

Since its launch in 2003, the Ready Campaign has received more than $1.2 billion in donated media. The campaign helped generate nearly 100 million unique visitors to Ready.gov, who are looking to learn how to be better prepared. The new creative will have English and Spanish TV spots, radio, outdoor and digital banners.

For more information visit Ready.gov/communicate, download the FEMA App here, and follow the campaign on Facebook and Twitter.

Federal Emergency Management Agency

FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.

The Ad Council

SCC

SOURCE Ad Council; FEMA

Two More Medals for the Trophy Case: Yolo Rum Takes Home Silver and Bronze Medals at 2017 Global Spirit Awards

September 27, 2017

Yolo Rum - You Only Live Once... Be extraordinary, drink extraordinary rum!

DENVER and LAS VEGAS, Sept. 22, 2017 /PRNewswire-HISPANIC PR WIRE/ — The winning of medals at prestigious spirits competitions is becoming a habit for Yolo Rum. Last month, the company’s premier blend, Yolo Rum Gold, won a silver medal and premium mixer blend Yolo Rum silver won a bronze medal at the inaugural Global Spirit Awards. This marks the fourth industry competition this year in which Yolo Rum has won medals.

Photo – https://mma.prnewswire.com/media/559697/Yolo_Rum_Silver_and_Bronze_at_Global_Spirit_Awards.jpg

“I continue to be very gratified,” said Yolo Rum founder Philip Guerin. “The old saying says that hard work pays off—in my experience, that’s 100% true. Can’t rest on our laurels, though—tomorrow it’s back to the grindstone.”

Held August 16–18 at the Tropicana Hotel, the 2017 Global Spirit Awards attracted nearly 300 entries from 5 continents and 25 of the United States. An elite panel of nine judges with 150 years combined experience in spirits presided over the competition, awarding honors in a variety of categories. While perhaps hard to believe, the Global Spirit Awards is the first-ever spirits competition held in Las Vegas.

With wins at the Global Spirit Awards, San Diego International Spirits Festival, New York World Wine and Spirits Competition, and the WSWA Spirits Tasting Competition, Yolo Rum continues an impressive, award-winning run at industry expositions and competitions. Yolo Rum has received multiple Best-of-Class wins from Spirits of the Americas, won multiple gold medals at the Denver International Spirits Competition and taken home more gold medals at the Miami Rum Renaissance Festival. With these two latest medals, it may be time to invest in an additional trophy case.

At the heart of the Yolo Rum operation is master distiller Francisco “Don Pancho” Fernandez. Born in Cuba and operating out of the Republic of Panama, Don Pancho is the world’s most-respected and honored ronero (that’s “rum blender,” for the layman). The recipient of hundreds of awards, Francisco “Don Pancho” Fernandez is acclaimed worldwide as the ultimate practitioner of his craft and recognized as a man who elevates the trade of rum making to high art. Yolo Rums are gluten free, with no added sugar or molasses and no artificial colors, flavors or preservatives, and the company produces its products using revolutionary environmentally sustainable processes. Offering boutique quality at exceptional value, Yolo Rum is the ideal synthesis of ancient crafts and modern tastes.

Logo – https://mma.prnewswire.com/media/488493/Yolo_Rum_Logo.jpg

SOURCE Yolo Rum

Honda Returns to Austin City Limits Music Festival with New Honda Stage Headliners, Pop Art-Inspired Vehicle Collaboration and Free Ridesharing

September 27, 2017

‘Hail-A-Honda’ partnership with Ride Austin and Austin City Limits Music Festival provides free ridesharing to the fest for ACL Festivalgoers over both weekends

AUSTIN, Texas, Sept. 26, 2017 /PRNewswire-HISPANIC PR WIRE/ — Honda is returning to Austin City Limits Music Festival for its 9^th year as a sponsor with some of ACL Fest’s most highly anticipated acts on the Honda Stage, the Honda x Waterloo Records Artist Signing Stage, a special collaboration with pop artists DABSMYLA and their custom-designed Civic Hatchback, as well as the return of the “Hail-A-Honda” rideshare service providing complimentary rides to ACL Fest attendees.

The Honda Stage returns to ACL Fest for 2017 with some of today’s most popular artists including headliners Chance The Rapper, The xx and Gorillaz, along with artists such as Run The Jewels, Cut Copy, Glass Animals, and The Revivalists. The full Honda Stage line-up is available at http://aclfestival.com/schedule.

“Honda’s deep investment in music forges a connection with fans across the country through festivals and live events like ACL that serve as the core of our Honda Stage music platform,” said Alicia Jones, Manager, Honda National Advertising. “As part of our activation this year, we are showing off the all-new 2017 Civic Type R, the fastest, most powerful Honda and the first-ever Honda Type R model to be sold in America.”

‘Hail-A-Honda’ Complimentary Rideshare

Honda and the Central Texas Honda Dealers have teamed up with Ride Austin, Austin’s nonprofit rideshare, for the second consecutive year to bring the “Hail-A-Honda” rideshare service for the Austin City Limits Music Festival. Hail-A-Honda will provide attendees complimentary rides to the music festival over its two weekends (Oct. 6 –8 and 13 –15) from 11am to 5pm daily. Fans headed to the festival can access their free rides in ACL Fest-wrapped 2017 Honda CR-V sport utility vehicles via the Ride Austin app through the “Honda” vehicle class button. Cars accommodate up to four passengers, and riders will also receive a free bandana and ACL Fest chilled water during their free ride.

“ACL Fest is one of Austin’s greatest annual events and the Central Texas Honda Dealers are proud to be deeply associated with such a vibrant music-filled experience again for 2017,” said Cliff Collier, President of the Central Texas Honda Dealers Association.

Music-Meets-Pop Art: DABSMYLA Customized Honda Civic Hatchback

Australian husband-and-wife visual artists, DABSMYLA, known for their whimsical pop art and diverse projects such as cartoon murals, have collaborated with Honda for this year’s music festival season by bringing their customized Civic Hatchback to Austin City Limits Music Festival. The DABSMYLA Civic Hatch will be on display at the Honda x Waterloo Records Artist Signing Stage and is inspired by the artists’ shared love of life, friends and live music, with each design element carrying its own meaning. The instruments painted on the Civic Hatchback represent a deep love and appreciation of music with the lightning bolt representing the energy of live music, and the smile reminding fans of the good times they have had while experiencing live music.

“We are thrilled that this collaboration with Honda let us bring our musical inspiration to life – the energy that comes along with music at festivals is what we wanted to shine through our design. We wanted to be able to capture the love and positivity that people are feeling as they listen to their favorite songs in a live setting, like at ACL Fest,” said Dabs and Myla.

Honda/Waterloo Records Autograph Signings at ACL

Honda and the Austin born and raised Waterloo Records have joined forces to provide a unique experience integrating festivalgoers’ love for music and automobiles. In addition to showcasing the 2017 Civic Hatchback and Civic Type R, ACL Fest artists will be stopping by to autograph albums purchased at the Waterloo Pop-Up Record Store next to the “Honda x Waterloo Records Artist Signing Stage.” Fans can also check out the DABSMYLA 2017 Honda Civic Hatchback collaboration on display at the stage over both weekends.

Honda and Music Festivals

Music festivals and live events are at the heart of Honda’s deep involvement with music, which includes over 16 years presenting the Honda Civic Tour, as well as partnering with premier U.S. music festivals. Honda celebrates nine years at Austin City Limits Music Festival, on the heels of the brand’s fourth year and sixth year, respectively, in bringing the Honda Stage and top music talent, along with a curated concert going experience, to Music Midtown and Governors Ball, featuring performances by Childish Gambino, Flume, Tove Lo, Wiz Khalifa, Phantogram and more in 2017. Agency Marketing Factory has been producing Honda’s festival campaign since 2009.

About Hail-A-Honda Promo

NO PURCHASE NECESSARY. Must be Texas resident/18+. Visit www.HondaACLFest.com for complete terms and details.

About Honda Stage

Building on its deep foundation of bringing music to fans, American Honda has created Honda Stage, a unique combination of exclusive online content as well as live events including the Honda Civic Tour and premier music festival partnerships with Austin City Limits Music Festival, Music Midtown and Governors Ball. Honda brought together an unprecedented group including iHeartMedia, UPROXX Media, YouTube and Vevo to produce and distribute some of the best original, high-quality music content available. With Honda Stage, music fans have access to custom live and online music programming and performances, behind-the-scenes content, artist interviews and more. (For more go to www.YouTube.com/HondaStage)

About Honda

Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity Fuel Cell passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for 34 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 95 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

About Austin City Limits Music Festival

Launched in 2002 and inspired by the long-running PBS show, Austin City Limits, The Austin City Limits Music Festival has grown into a two-weekend experience, featuring over 110 world-renowned and up-and-coming acts on 8 stages in Austin’s crown jewel Zilker Park. The festival, now among the largest and most recognized in the country, hosts 75,000 music lovers per day from Austin and around the globe. Its diverse lineup spans pop, rock, folk, alt-country, blues, gospel, R&B and EDM.

About Central Texas Honda Dealers

Honda has always been a major force in the automotive market, and the Central Texas Honda Dealers are no different. We want to be more than a major automotive force. We want to give every customer the ultimate car buying experience in Central Texas. That’s why we established a collaborative force in nine cities and four markets. The Result- A great customer experience at all seven dealerships with a full line of reliable, fuel-efficient and fun-to-drive vehicles that have advanced safety technologies. The Honda lineup includes the Fit, Civic, Accord and Clarity Fuel Cell passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

About Waterloo Records

Waterloo Records is one of Austin’s legendary indie record stores and has been serving our loyal customers for over 35 years. The ideas that served us so well in the beginning, have never changed. A knowledgeable staff, an emphasis on customer service and great live performances are what Waterloo Records is, has been, and will always be about. Add to that an extensive selection of music spanning all styles, a special propensity for Texas artists, and a store and signing booth at Austin’s landmark ACL festival for 16 years, then it becomes readily apparent what Austin’s music lovers have been shouting about.

About Ride Austin

RideAustin is the world’s only nonprofit rideshare company, serving the Austin community with competitively priced rideshare services. RideAustin was founded to provide hyperlocal services, pay drivers a fair wage, do things differently, and give back on the community. Since our inception in June 2016, RideAustin has grown to be a community asset in Central Texas. Our unique “Round Up” feature allows riders to donate a percentage of their fare to local charities. Through this feature, RideAustin has raised over $250,000 for 60 local nonprofits including Austin Music Foundation, Central Texas Foodbank, AIDS Services of Austin and many more in our first year of operation. In addition, we are working with other local nonprofits to offer free or subsidized rides to constituent groups in need of reliable, affordable transportation. To learn more about our organization please visit www.rideaustin.com.

About DABSMYLA

Australian husband-and-wife visual artists, DABSMYLA, employ a shared design language that dictates subject matter, positioning, color theory and perspective. With this established framework and unspoken set of rules- strengthened by over a decade of working together simultaneously – their singular goal is to tell an expansive story that is wholly unique to their own experiences. DABSMYLA enhance their works with immersive environments that enhance the sense of whimsy and grandeur contained inside paintings, mixed media and sculpture. This milieu isn’t simply adornment, but rather the tangible foundation for which everything else stands upon.

About Marketing Factory

Marketing Factory is an award-winning ad agency that makes music work for brands. The Venice, California-based company captures the imagination and mindshare of audiences, powering strategy and execution behind groundbreaking lifestyle campaigns.

Photo – https://mma.prnewswire.com/media/561862/ACL_Hail_A_Honda_Rideshare_CR_V.jpg
Logo – https://mma.prnewswire.com/media/561867/American_Honda_Motor_Co_Inc_Logo.jpg

SOURCE American Honda Motor Co., Inc.

2018 Miss El Tiempo Nevada And Miss Teen El Tiempo Nevada To Be Crowned Oct. 7 In Official Preliminary To Miss Nevada USA

September 26, 2017

www.reviewjournal.com (PRNewsFoto/Las Vegas Review-Journal)

LAS VEGAS, Sept. 26, 2017 /PRNewswire-HISPANIC PR WIRE/ — El Tiempo, Southern Nevada’s largest Hispanic publication, will crown the 2018 Miss El Tiempo Nevada and Miss Teen El Tiempo Nevada on Saturday, Oct. 7 at 7 pm at the Lowden Theatre of the Las Vegas Academy of the Arts in Downtown Las Vegas. Twenty-three young women identifying as Latina will compete in the pageant, which is an official preliminary to the upcoming Miss Nevada USA and Miss Teen Nevada USA pageants. In addition, both winners will go on to represent Miss El Tiempo in the coming year throughout Las Vegas.

The 2018 Miss El Tiempo Nevada pageant is hosted by Cuban singer/songwriter Noybel Gorgoy, and community leader and president of the Multicultural Tennis Association, Carlos Mendez. DJ Dre Dae will provide the entertainment as contestants compete in interview, evening gown and swimsuit (fitness for teen contestants). Other special presenters will include artist/entertainer Neal Portnoy, Las Vegas Latin Chamber of Commerce president Peter Guzman, and Miss Nevada USA 2017 Lauren York. The 2018 Miss El Tiempo is produced and directed by Robert Danielson, with choreography by Rebecca Kernes.

Tickets for the pageant are $10 in advance and can be purchased at misseltiemponv.com/tickets or by calling 702.383.0343. All seats include a special Miss El Tiempo gift bag.

Contestants in the 2018 Miss El Tiempo pageant include Natalia Ayala, Diana Cervantes-Adams, Miranda Contreras, Lilly Damil, Lili Equihua, Kayan Hung, Rebecca Live, Mya Orozco and Karen Ortega. The 2018 Miss Teen El Tiempo contestants include Anaeli Barthelemy, Saymi Castañeda, Luisa Collazos, Denisse Cruz, Crystal Effio, Karii Montoya, Catherine Mosquera, Maria Rebolledo, Laishka Rodriguez, Beyonce Romero Greiser Salgado, Ivette Venegas and Ruby Venegas.

The 2018 Miss El Tiempo pageant is presented by Skintegrity Skin Spa; Nevada Donor Network; Station Casinos, and La Bonita Supermarkets; and powered by the Las Vegas Review-Journal.

The Las Vegas Review-Journal and its digital products, including LVRJ.com are the largest and most widely read and visited news and information sources in the state of Nevada, northern Arizona, and southern Utah. As the region’s most trusted independent news media company, the award-winning Las Vegas Review-Journal has been serving Southern Nevadans for more than 100 years. The multi-media news, information and entertainment company owns a strong portfolio of print and digital niche products, including the monthly Luxury Las Vegas magazine; the weekly Spanish language newspaper El Tiempo; and online business journal the Las Vegas Business Press. In addition to 11 zoned weekly View Neighborhood Newspaper editions throughout the Las Vegas Valley, the Review-Journal also owns Boulder City Review, Pahrump Valley Times, Pahrump Mirror, and Tonopah Times-Bonanza & Goldfield News.

MEDIA CONTACT

Ed Cassidy, VP Marketing
[email protected] | 702.383.4664

Aisha Kasmir, Marketing Media Manager
[email protected] | 702.383.0486

Logo – https://mma.prnewswire.com/media/562621/LVRJ_HORZ_CMYK_Logo.jpg

SOURCE Las Vegas Review-Journal

WESTMED Medical Group’s New Leadership Team is Announced

September 26, 2017

PURCHASE, N.Y., Sept. 26, 2017 /PRNewswire-HISPANIC PR WIRE/ — Dr. Michael Suzman, board chairman of WESTMED Medical Group (WMG), announces the new leadership team of Anthony Viceroy and Dr. Steven Meixler. The Purchase-based, multispecialty medical practice has over 500 physicians and advanced practice providers, more than 60 medical specialties and has 13 locations in the NY/CT area.

Anthony Viceroy, of Pleasantville, is the chief executive officer (CEO) heading up the organization that is one of the nation’s leading multispecialty medical practices serving Westchester and Fairfield counties. After joining WESTMED in 2012, Mr. Viceroy was named CEO of WESTMED in 2015, and expanded his critical role to include responsibilities such as strategic business planning and oversight of all organizational operations. Prior to joining WESTMED, Mr. Viceroy spent 10 years at Omnicom Group, a Fortune 200 global marketing and communications organization.

“I have never felt more confident in the direction we are headed at WESTMED, and our ability to make advancements that have a positive impact on health in our community,” Mr. Viceroy says. “As an award-winning medical group, we remain fully committed to innovative healthcare solutions that bring superior quality, efficiency and service to the region.”

Pulmonologist and internist Dr. Steven Meixler, of White Plains, who has been with the practice for over 12 years, has been appointed the new medical director of WMG.

Dr. Meixler said, “After practicing medicine for 27 years and partnering with my patients to optimize their health and quality of life, I’m honored to have this opportunity to focus my efforts on collaborating with our leadership team and medical staff to promote our nationally recognized health programs. We are committed to improving the health of all of our patients in Westchester and Connecticut by caring for each individual’s concerns and needs.”

Previously serving as co-medical director, Dr. Meixler is board certified in internal medicine, pulmonary diseases and critical care medicine. He was awarded his medical degree from Boston University School of Medicine and completed a fellowship in pulmonary and critical care medicine at New York University Medical Center / Bellevue Hospital Center. He is affiliated with White Plains Hospital, where he served as chief of the division of pulmonary and critical care medicine and as director of the Internal Medicine Department.

WESTMED Medical Group, based in Purchase, NY, is an award-winning multi-specialty medical practice, staffed by a team of over 1,200 employees dedicated to providing integrated, high quality patient care at its 13 locations in Westchester County, NY and Fairfield County, CT. The practice, known for its one-stop-shopping medical experience, has a national reputation for measured health care excellence. WESTMED has New York medical offices in White Plains, Rye, Yonkers, Purchase, Scarsdale and New Rochelle, with Connecticut offices in Greenwich, Darien, Stamford and Norwalk.

Contact:
Linda Martin
1-914-681-5282
[email protected]

Logo – https://mma.prnewswire.com/media/562049/WESTMED_Logo.jpg

SOURCE WESTMED Medical Group

Target Selects Fintech® to Streamline Beverage Alcohol Category

September 26, 2017

TAMPA, Florida, Sept. 26, 2017 /PRNewswire-HISPANIC PR WIRE/ — Target Corporation has selected Fintech to manage payments between Target and 749 of its 814 beverage alcohol distributors. This significant award continues a relationship between Target and Fintech dating back to 2003. As the leader in data and electronic payments for alcohol purchases, Fintech is honored to remain a trusted partner of Target during this multi-year agreement.

Leaders in the retail space, such as Target, know how cumbersome the beverage alcohol industry can be, and choose Fintech because they know Fintech can be trusted to deliver superior service, vital regulatory industry knowledge, and help ensure compliance.

Fintech is the pioneer in the industry – spending decades working with all fifty states to ensure electronic funds transfer (EFT) was an accepted method of payment for alcohol invoices. Fintech continues to pave the way with the development of new products to deepen its synergy with retail and distributor customers throughout the country.

“Fintech is proud to be the data and electronic payment solution for Target’s beverage alcohol category,” stated Fintech CEO Scott Riley. “Fintech will continue to provide Target with outstanding customer support, unmatched distributor coverage and a comprehensive solution for its alcohol purchases.”

Fintech’s OneSource® solution provides alcohol retailers and distributors with a suite of products and services to streamline the alcohol purchase process. Business tools deliver valuable insight into purchase habits through customized analytic reporting, and resolution is made simple with reconciliation, purchase order and credit features.

For more information on Fintech’s OneSource solution and its national retail partners, please visit www.fintech.net or contact 800.572.0854.

About Target
The first Target store opened in 1962 in the Minneapolis suburb of Roseville, Minn., with a focus on convenient shopping at competitive prices. Today, Target remains committed to providing a one-stop shopping experience for guests by delivering differentiated merchandise and outstanding value with its Expect More. Pay Less® brand promise. Target currently is the second largest general merchandise retailer in America, with Target.com consistently being ranked as one of the most-visited retail Web sites. For more information, visit Target.com/Pressroom.

About Fintech
Fintech®, the leader in data and electronic payment for alcohol purchases, provides a OneSource® solution assisting retailers and distributors in managing their beverage alcohol business. With a comprehensive suite of products and services, Fintech provides insight into purchasing habits and product cost, resolution through reconciliation, purchase order and credit tools, and an avenue for the seamless exchange of data. Servicing over 450,000 relationships and 3,200 distributors, Fintech processes over 500,000 invoices weekly, representing $24 billion in payments annually. For more information, visit www.fintech.net and follow us on Facebook, Twitter, and LinkedIn.

Contact: Misha Hart, 800.572.0854 x 3827, [email protected]
Fintech on Facebook, Twitter, and LinkedIn

Logo: http://mma.prnewswire.com/media/562037/Fintech_Logo.jpg

SOURCE Fintech

CNET en Español Honors the Top 20 Most Influential Latinos in Technology

September 26, 2017

SAN FRANCISCO, Sept. 26, 2017 /PRNewswire-HISPANIC PR WIRE/ — In celebration of Hispanic Heritage Month, CNET en Español, CNET’s Spanish-language sister site, today continues its tradition of honoring the contributions of Latinos working in science and technology by publishing its annual list of the Top 20 Most Influential Latinos in Technology. In recognition of the prominent role diversity plays in the evolution of artificial intelligence and machine learning, this year’s list includes six individuals whose work has made important strides in that space at Amazon, Apple, Facebook, Pandora, Mozilla, Qualcomm, Nvidia and Nuance.

“Our list shines a light on the vision and creativity of Latinos who play an important role in the tech industry,” said Gabriel Sama, Managing Editor of CNET en Español. “This year, experts in artificial intelligence appear prominently on the list. As A.I. technology improves, we need a tremendous amount of data from diverse sources, including voices in a variety of languages and accents. In this way, our machines can learn to serve a wider cross-section of the world’s population.”

Selected by the CNET en Español editorial staff, the list is comprised of professionals in STEM or creative fields that meet the following criteria: born in Spain or Latin America, or in the U.S. of Hispanic origin; working in the U.S. or at a company with operations in the country; and those who are in senior positions and involved in the decision-making processes or play key creative roles in the technology space.

“To be part of CNET en Español’s list of the 20 Most Influential Latinos in Tech for the second time is an honor,” said Pilar Manchón, Director of Cognitive Interfaces at Amazon. “Diversity is a very important aspect at all levels, but even more so in the field of artificial intelligence. My experience tells me that the most innovative solutions and opportunities often emerge from the confluence of different perspectives, disciplines and experiences. Diversity of thought, gender, education and points of view enriches the ecosystem, allows us to widen our perspectives and helps us advance in the right direction.”

This year’s list includes the following (in alphabetical order):

Manuel Bronstein – Vice President of Product, YouTube
Òscar Celma – Head of Research, Senior Director, Pandora
Alberto Cerriteño – Principal Art Director 3D for Everyone, Microsoft
Nonny de la Peña – Founder and Chief Executive Officer, Emblematic Group
Serafín Díaz – Vice President of Engineering, Qualcomm
Luis Domínguez – Avionics Systems Engineer, NASA Jet Propulsion Laboratory
Carlos Guestrin – Director of Machine Learning, Apple
César Hidalgo – Head of the Collective Learning Group, MIT Media Lab
Daniel Loreto – Engineering Manager, Airbnb
Diana Macias – Software Engineering Manager, Mobile and Front-end Development, Twitter
Pilar Manchón – Director of Cognitive Interfaces, Amazon
Jessica J. Márquez – Research Engineer, Human System Integration Division, NASA Ames Research Center
André Natal – Senior Speech Engineer, Mozilla
Charlie Ortiz – Director of the Laboratory for Artificial Intelligence, Natural Language Processing Nuance
Carolina Parada – Principal Deep Learning Engineer, Nvidia
Santiago Pina Ros – Software Engineer, WhatsApp
Joaquin Quiñonero Candela – Director of Applied Machine Learning, Facebook
Enrique Rodríguez – Executive Vice President & Chief Technical Officer, AT&T Entertainment Group
Katia Vega – Assistant Professor of Design, University of California, Davis
Alberto Villarreal – Creative Lead, Consumer Hardware, Google

About CNET
For more than 20 years, CNET has been the world’s leading tech media brand with tens of millions of people consuming its news and reviews content on multi-platforms each month. Through unmatched reporting and unparalleled reviews CNET educates, inspires and tells the real story of the way technology shapes consumers lives and the ideas behind them. CNET offers the best advice for living with technology and covers every aspect of consumer technology from personal and automotive tech to smart appliance and home technology. CNET also publishes a number of stand-alone editorial products including: Roadshow an auto-destination site that brings a fresh tech perspective to car owners, buyers and enthusiasts; CNET Magazine, a quarterly print publication; Tech Today, CNET’s app featuring the day’s top 10 tech stories of the day; and CNET en Español, CNET’s Spanish-language sister site.

For more information, visit and follow CNET on Twitter (@CNET) and Facebook (www.facebook.com/cnet). CNET is a property of CBS Interactive.

About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the world’s largest publisher of premium digital content and a perennial top 10 internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming. Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, the 24/7 digital news network CBSN, and CBS Sports‘ digital brands as well as digital-first properties in key content verticals, including CNET, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.

Follow CBS Interactive on Twitter at twitter.com/cbsi and on Facebook.

SOURCE CNET

Mexico Tourism Board Unveils Global “A World of Its Own” Campaign

September 26, 2017

Campaign builds upon Mexico’s positioning as a mega-destination, offering visitors a lifetime of experiences

NEW YORK, Sept. 26, 2017 /PRNewswire-HISPANIC PR WIRE/ — The Mexico Tourism Board unveiled a new global campaign, “A World of Its Own,” in New York City. The campaign represents the next chapter in Mexico’s global tourism positioning and promotion and focuses on the vibrant, multi-faceted experiences that keep visitors coming back to Mexico and its hundreds of destinations, time and again. The “A World of Its Own” positioning highlights the sheer scale and diversity of Mexico’s tourism offering and comes at a time when Mexico has climbed from the 15^th (2012) to the 8^th most visited country in the world (source: UNWTO), outpacing the global industry average in growth, by several times.

Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8185251-mexico-tourism-a-world-of-its-own/

“This new campaign is an invitation to immerse yourself in everything that is Mexico,” stated Hector Flores Santana, Mexico Tourism Board’s CEO. “We feel the name says it all: Mexico is truly ‘A World of Its Own’. We constantly hear visitors tell us that Mexico is unlike anything they have experienced. They have shared their marvel that in just one day they can relax at one of the world’s top beaches, stroll through colorful markets, hear the Maya language still spoken, visit a crystal blue water cenote hidden in the jungle and, finally, savor a mix of modern and ancient flavors at dinner. Throughout their journey they are greeted with the warm smiles of the Mexican people while enjoying the quality service of Mexico’s world-famous hospitality. This new campaign seeks to capture this positive overwhelming feeling of sensations and discovery.”

By telling rich stories about these diverse, vibrant experiences Mexico offers across its destinations to a wide variety of travelers, the campaign will build upon Mexico’s recognized positioning as a mega-destination. It is a country that beckons travelers again and again, for even longer visits each time, in order to fully explore the richness and diversity found everywhere. In this sense, the campaign highlights that the question for travelers is not ‘should you visit Mexico?’ but instead ‘how far will you go?’

“A World of Its Own” will also highlight the colorful, magical and even surreal aspect of Mexico which has attracted explorers, artists and philosophers for thousands of years. This is what Salvador Dalí, the acclaimed and eccentric Spanish artist, sarcastically claimed about Mexico: “There is no way I am going back to Mexico, I can’t stand to be in a country that is more surreal than my paintings.” Nothing captures this surrealism more so than the Dia de Muertos (Day of the Dead) celebration. Travelers can be immersed in this beautiful, joyous tradition that has evolved over thousands of years where Mexican families and friends honor and remember their departed loved ones with altars, food, flowers, colorful decorations, and public and private festivities that symbolize how the dead still dance and celebrate among us.

The multi-faceted global marketing campaign will begin to roll out immediately, with its first phases focused on the visitmexico.com website refresh, digital and social media programs, and public relations efforts. Advertising, promotions and events in partnership with the tourism industry, and Mexico’s many destinations, will begin rolling out across global markets in October. A new digital platform will launch in December, allowing for interaction with the “World Of its Own” video, with 360-degree views of Mexico experiences and a Mexico bucket-list building tool for consumers. The campaign content and messages have also been designed to be customized by market, consumer segments and according to Mexico’s tourism products including sun and beach, romance, adventure and nature, medical and wellness, LGBT, cruises, culture, high-impact events, luxury, sustainability and gastronomy.

The Mexico Tourism Board’s Chief Marketing Officer, Emmanuel Rey, added, “It’s time for Mexico to connect with travelers on a more personal level, now more than ever. ‘A World of Its Own’ will both engage consumers by sharing the breadth of experiences Mexico has to offer and, more importantly, challenge travelers to live life to the fullest, awaken their drive to imagine and ensure travel is an important part of how they discover the world and themselves.”

For more information about Mexico, please go to https://www.visitmexico.com/en.

Press inquiries: Melanie Garvey, [email protected]

Logo – https://mma.prnewswire.com/media/462407/Mexico_Tourism_Board_Logo.jpg

SOURCE Mexico Tourism Board

It’s Electric: Toyota to Bring First Hybrid Powertrain Production to U.S.

September 26, 2017

The $373.8 million investment in five U.S. manufacturing plants that will support production of its first American-made hybrid powertrain, such as Toyota's West Virginia plant where the hybrid transaxle will be manufactured by team members.

PLANO, Texas, Sept. 26, 2017 /PRNewswire-HISPANIC PR WIRE/ — Toyota just upped the stakes to remain the top manufacturer of hybrid vehicles worldwide with a $373.8 million investment in five U.S. manufacturing plants that will support production of its first American-made hybrid powertrain and to implement Toyota’s New Global Architecture (TNGA) at its Alabama plant. Each of the projects is scheduled to begin this year and all should be operational by 2020.

The investments will include adding new production of hybrid transaxles (hybrid vehicle transmissions) at the Buffalo, WV, manufacturing facility; expanding 2.5-liter engine capacity at the Georgetown, KY, plant; increasing production of 2.5-liter cylinder heads at Bodine Aluminum’s Troy, MO, plant; and modifying the Bodine Jackson, TN plant to accommodate production of hybrid transaxle cases and housings and 2.5-liter engine blocks. The Huntsville, AL, plant will undergo a comprehensive upgrade to enable it to build engines that complement TNGA.

“This investment is part of our long-term commitment to build more vehicles and components in the markets in which we sell them,” said Jim Lentz, CEO, Toyota Motor North America. “This strategy is designed to better serve our customers and dealers, and positions our manufacturing operations to fulfill their needs well into the future.”

The 2.5-liter engines manufactured in Kentucky and transaxles made in West Virginia will be used in hybrid vehicles built in North America such as the Highlander Hybrid manufactured in Princeton, Indiana. Toyota remains the world leader in gas-electric hybrids, surpassing 3 million sales in the U.S. and 10 million globally.

Fifty new jobs will be created because of the investment at the Alabama plant. There will be no net gain of jobs at the Kentucky, West Virginia, or Bodine Aluminum facilities, but these investments will help to ensure the stability of the plants’ employment levels in the future.

“This investment across five American plants expands capacity for our latest TNGA engines, and localizes production of hybrid powertrains, a core Toyota technology,” said Jeff Moore, senior vice president for Manufacturing. “It underscores Toyota’s confidence in the capability and global competitiveness of our North American manufacturing.”

The total investment of $373.8 million will be distributed as follows:

• Toyota Motor Manufacturing, KY – $120,960,000	• Bodine Aluminum Jackson, TN – $14,500,000
• Toyota Motor Manufacturing, WV – $115,300,000	• Toyota Motor Manufacturing, AL – $106,000,000
• Bodine Aluminum Troy, MO – $17,050,000

These projects, and others previously announced, move Toyota nearly halfway ($4.1 billion) toward its commitment to invest $10 billion in the U.S. as announced by CEO Akio Toyoda in January 2017.

About Toyota:
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Contact:
Kelly Stefanich	Mike Triebsch
[email protected]	[email protected]
(812) 779-8268	(502) 693-5975

Photo – https://mma.prnewswire.com/media/561150/Toyota_WVA_Engine_Line.jpg
Logo – https://mma.prnewswire.com/media/561159/Toyota_Corp_Red_Logo.jpg

SOURCE Toyota Motor North America

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