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Toyota Ad Campaign Urges Miami Drivers to Spend an Hour to Save a Life

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MIAMI, Sept. 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — In an ongoing effort to drive awareness around the Takata airbag inflator recall, Toyota is launching a new, multi-channel ad campaign in three priority markets, including Miami. The “In about an hour” campaign urges drivers to take an hour out of their day to get their airbag repaired.

While 19 manufacturers and tens of millions of vehicles are involved in the Takata recall in the U.S., Toyota is focusing its marketing in Miami, because the region’s hot, humid climate poses a greater risk for Takata airbag inflators to rupture when the airbag deploys, causing potentially serious injuries or even death.

The campaign launches this month with digital ads emphasizing that airbag repairs are free, easy and fast, comparing some ­everyday tasks to an airbag repair. Each takes “about an hour,” but only one will “save your life,” the campaign slogan asserts. “It’s an easy choice,” the ad continues, “but millions of people still haven’t brought their affected vehicles in for a fast, free repair.”

The ads will direct people to the Toyota.com/Recall web site, where Toyota, Lexus and Scion owners can enter their vehicle identification number, or VIN, and find a local dealer to schedule a repair. To help further promote awareness for involved Toyota drivers, the campaign will use Facebook, Google AdWords, media outreach, and radio Public Service Announcements. All campaign materials will be available in English and Spanish.

In May 2016, the federal government announced an industry-wide expansion of the Takata airbag inflator recall. Miami is in one of the priority zones for these recalls.

According to NHTSA, Takata airbag inflators installed in tens of millions of U.S. vehicles by many manufacturers are subject to recall due to a safety defect. These airbags have inflators that can rupture during deployment and cause serious injury or even death. Inflators in vehicles that have experienced prolonged exposure to hot and humid conditions pose a greater risk of rupture during deployment.

“So, what are you waiting for?” Toyota asks. Read a press release, or save someone’s life.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.  

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com

Media Contacts:
Victor Vanov
Toyota Motor North America
Safety Communications
469-292-1318

Patrick Hill
Jackson Spalding, for Toyota Motor North America
404-724-2506

Logo – https://mma.prnewswire.com/media/563988/Toyota_Corp_Red_Logo.jpg

SOURCE Toyota Motor North America

Spotlight on ASLA Diversity Initiative During National Hispanic Heritage Month

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American Society of Landscape Architects logo

WASHINGTON, Sept. 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — The American Society of Landscape Architects (ASLA) celebrates diversity during National Hispanic Heritage Month and throughout the year. National Hispanic Heritage Month, which began on September 15 and will end on October 15, is a fitting time to reflect on ASLA’s efforts to raise awareness of landscape architecture careers to the widest audiences, including in underserved communities.

American Society of Landscape Architects logo

Landscape architects are making the world a better place through the design of outdoor spaces, including parks, town squares, playgrounds and residential landscapes. They are part of a profession that needs a new, diverse generation of practitioners—African Americans and Latinx together account for 17 percent of graduating landscape architecture students, according to the ASLA 2017 graduating student survey. New perspective is needed to ensure that landscape architecture reflects the communities it serves.

In 2013, ASLA convened its first Diversity Summit with the goal of developing a deeper understanding of why landscape architecture is failing to attract a more diverse profile. Each summit has brought together a group of established and emerging landscape architects who identify as African American or Latinx to develop strategies that address diversity issues in the field.

In June 2017, ASLA convened a Diversity SuperSummit, which brought together the largest group of attendees to date. Participants evaluated goals from previous summits, developed focus areas for four key diversity initiatives to guide ASLA’s work plan in the coming year, and discussed the future of the Diversity Summit. Focus items and initiatives will continue to be established and evaluated as ASLA plans future Summits.

Planning is underway for the 2018 Diversity Summit, and ASLA will launch a Call for Letters of Interest in early 2018 for potential participants.

We invite you to explore the following resources on ASLA’s website:

About ASLA
Founded in 1899, the American Society of Landscape Architects (ASLA) is the professional association for landscape architects in the United States, representing more than 15,000 members. The Society’s mission is to advance landscape architecture through advocacy, communication, education and fellowship. Sustainability has been part of ASLA’s mission since its founding and is an overarching value that informs all of the Society’s programs and operations. ASLA has been a leader in demonstrating the benefits of green infrastructure and resilient development practices through the creation of its own green roof, co-development of the SITES® Rating System and the creation of publicly accessible sustainable design resources.

ASLA Contact
Karen Grajales
Manager, Public Relations
tel: +1-202-216-2371
[email protected]
@ktgrajales

Logo – https://mma.prnewswire.com/media/562956/AMERICAN_SOCIETY_OF_LANDSCAPE_ARCHITECTS_LOGO.jpg

SOURCE American Society of Landscape Architects

Goya Is Back On Its Feet: Let’s Rebuild Puerto Rico

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JERSEY CITY, N.J., Sept. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — As Puerto Rico faces the biggest challenge in its history; incredibly Goya de Puerto Rico is operational and working with only one mission: To help rebuild Puerto Rico.

We will be coordinating the donation and delivery of much-needed food and water not only from our facility in Puerto Rico but from our operation in the United States and other countries.  We are unconditionally committed to working with the government, private entities, charities, individuals and the people of Puerto Rico to help in the reconstruction of “La Isla del Encanto”.

This is a call to action to unite and help a nation in distress; We will shortly be providing specific details of our commitment and how you can help Puerto Rico and its people, said Bob Unanue, President of Goya Foods.

Natalie Maniscalco
845-659-6506
[email protected]

Photo – https://mma.prnewswire.com/media/563623/Goya_Foods_Puerto_Rico.jpg

SOURCE Goya Foods

COFINA Seniors Coalition Issues Statement of Support for Puerto Rico in the Wake of Hurricanes Irma and Maria

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NEW YORK, Sept. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — The COFINA Seniors Coalition (the “Coalition” or “we“), which collectively represents the largest holder of senior bonds issued by the Puerto Rico Sales Tax Financing Corporation (“COFINA”), released the following statement today regarding the impact of Hurricanes Irma and Maria:

“Our heartfelt thoughts and prayers go out to the more than 3 million U.S. citizens living in Puerto Rico as they navigate the aftermath of Hurricanes Irma and Maria. Although it will take time to determine the full extent of the damage throughout the Caribbean, it is clear that these recent natural disasters have hit Puerto Rico extremely hard and impacted countless businesses, homes and families. We hope that our fellow Americans living in Puerto Rico receive the necessary humanitarian and governmental assistance required to spur a speedy recovery and ultimately strengthen the island’s infrastructure for the long-term.

“To help play a small role in the larger disaster response efforts and recovery to come, members of the Coalition will be contributing to the Puerto Rico Chapter of the American Red Cross. Individuals and organizations seeking to learn more about how they can provide support should visit www.redcross.org/local/puerto-rico.” 

About the COFINA Seniors Coalition

The COFINA Seniors Coalition is a group of creditors based in Puerto Rico and throughout the United States. It is led by GoldenTree Asset Management LP, Tilden Park Capital Management LP, Whitebox Advisors LLC, as well as other institutional and retail investors. COFINA was the original “rescue bond” established in 2006 following the passage of bi-partisan legislation by the Puerto Rico Legislative Assembly. The COFINA structure offered Puerto Rico access to affordable capital and liquidity that enabled the island to avert its last financial crisis. Today, COFINA bonds are the most widely held bond amongst on-island individuals and retirees.

Media Contacts 

Greg Marose
[email protected]
212-446-1874 / 201-936-4126

Mike Geller
[email protected] 
212-729-2163 / 646-567-3596

SOURCE COFINA Seniors Coalition

The New Westfield Century City To Be Revealed With Grand Opening On October 3rd

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LOS ANGELES, Sept. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — The Grand Opening of Westfield Century City, a celebration of the highly anticipated completion of the destination’s $1 billion redevelopment, will take place on Tuesday, October 3rd, 2017.   Los Angeles Mayor Eric Garcetti and Westfield’s co-CEOs, Peter and Steven Lowy, will be in attendance for the occasion alongside community leaders, VIPs, local neighborhood residents, customers – as well as representatives of Westfield’s charity partner for the event, Infinite Hero Foundation.

Photo – https://mma.prnewswire.com/media/563265/Westfield_Century_City.jpg

Highlighting the day’s events will be the official opening of Century City’s new three-level Nordstrom and the full unveiling of the property’s outdoor plazas, landscaped terraces and events and entertainment space – designed by Westfield’s in-house studio in collaboration with L.A.-based designer Kelly WearstlerThe October 3rd milestone is also significant in that a majority of the destination’s 200+ shops and restaurants will be open for business, with additional retail and restaurant arrivals to continue thereafter, including Eataly, which will open later in October. 

Century City reflects the changing nature of Westfield’s global flagship portfolio as the company continues to create cutting-edge retail and leisure destinations defined by a careful curation of offerings. Century City’s unique mix of fashion retail, food, health, wellness and fitness is designed to fulfill evolving consumer needs – everything from a daily trip to the gym or grocery store, to an afternoon shopping and relaxing with friends or a special dinner out. 

With consumers’ desires for memorable experiences playing a larger role in their discretionary spending, the center includes a new 18,000 square foot state-of-the-art entertainment and events venue called the Atrium – as well as smaller, private event and reception spaces – able to accommodate everything from large-scale ticketed events to intimate receptions and black-tie affairs. 

“With our Grand Opening celebration, Westfield’s vision for Century City, and our portfolio more broadly, continues to be revealed,” said William Hecht, Westfield’s chief operating officer in the United States.  “With a curation of the very best in fashion, chef-led restaurants and fresh food, health and wellness amenities, art, music, and entertainment all coming together in a setting that celebrates the best of the Southern California lifestyle, Westfield Century City will be like no other place in Los Angeles.” 

Visitors to Century City will enjoy Westfield’s guest services and hospitality program, which includes a professionally trained concierge staff offering a wide variety of personal services informed by those available at the world’s finest hotels and luxury resorts.  The company has also introduced a collection of Studio Services, connecting retailers with stylists and costume designers across the entertainment and music industries – and provides an additional suite of celebrity and VIP services.

Westfield continues to introduce many new conveniences that make getting to the center easier.  Parking capacity at Century City has more than doubled and entry points have been increased to simplify access from every direction.  In addition to extensive valet services, the center’s new Smart Parking and Reserved Parking services allow visitors to reserve their own private space in advance, and quickly get in and out of the property without ever having to take a ticket or wait in a line to pay. 

Westfield Century City will also include the debut of the world’s first-ever permanent Uber Lounge and multiple new Uber stations – all designed to facilitate ridesharing to and from the property.

From a cultural perspective, Westfield Century City features partnerships with a broad range of institutions including the Annenberg Center for Photography and the Los Angeles County Museum of Art (LACMA), which is lending art pieces to the shopping center for long-term public display.  The destination also integrates permanent work within its design, including “California DNA” by renowned ceramics sculptor Stan Bitters and large-scale, monumental dango (Japanese for “rounded form”) sculptures created by innovative Japanese-American artist Jun Kaneko.

The center’s October 3rd Grand Opening will incorporate a “California Soul” theme, with an evening invitation-only event featuring performances from some of LA’s hottest musical acts.  The occasion will take place in partnership with the Infinite Hero Foundation, which helps combat the most difficult frontline issues, both mental and physical, that face returning military heroes and their families – while also funding programs that drive innovation and the accessibility of effective treatments dealing with service-related injuries. The partnership with Infinite Hero fits more broadly within the Westfield Veterans Initiative, which was launched in 2015.

 

ABOUT WESTFIELD CENTURY CITY

The $1 billion modernization and beautification of Westfield Century City will create an open-air Southern California escape like no other. This will be a more than 1.3 million sf destination encompassing over 200 shops and restaurants, including a new three-level Nordstrom featuring its latest design concepts, completely remodeled three-level Bloomingdale’s, modern new two-level Macy’s, luxurious Equinox fitness club and spa, as well as the West Coast’s first Eataly.  

 

SOURCE Westfield Century City

Carmelo Anthony, Javier “Chicharito” Hernández and Miguel Layún Start YouCaring Fundraisers for Hurricane Relief in Puerto Rico and Earthquake Support in Mexico

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SAN FRANCISCO, Sept. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — YouCaring, the world’s trusted leader in free crowdfunding for personal, medical, and charitable causes, today announced that $2,000,000 in disaster relief funds were raised for victims of the earthquake in Mexico and of hurricane Maria in Puerto Rico.

Oklahoma City Thunder’s Carmelo Anthony kicked off a fundraiser on YouCaring on Friday, September 22, raising over $240,000 to date. He was joined by international pop star Ricky Martin, tennis player and Olympic gold medalist Monica Puig, Dallas Mavericks’ José Juan Barea, as well as Laura and Jorge Posada, the retired Yankees player from Puerto Rico and his wife, each of whom started fundraisers on YouCaring and raised close to $800,000 collectively.

Donate to Carmelo Anthony’s fundraiser and other fundraisers for victims of hurricane Maria by visiting YouCaring’s Puerto Rico Relief Center.

For victims of the devastating earthquake in Mexico, soccer stars Javier “Chicharito” Hernández and Miguel Layún have raised close to $280,000 on YouCaring and were joined by Spanish-language television network Estrella TV, which has raised over $120,000 to date. 

Donate to these fundraisers by visiting YouCaring’s Mexico Relief Center.

As a certified B-Corporation with a focus on helping people faced with hardship, YouCaring does not take a cut of each donation, but instead relies on voluntary donor tips to fund operations.  To date, YouCaring has raised over $48,000,000 in hurricane relief funds, making it the home to the largest crowdfunding campaigns for disaster relief.

About YouCaring

YouCaring, the platform that hosted the largest crowdfunding campaign in history, JJ Watt’s Houston Relief Fund, has been the trusted leader in free online crowdfunding since 2011.  With a focus on Compassionate Crowdfunding™, YouCaring believes no one should have to face hardship alone. Our users have raised over $800 million in support of personal, medical, and charitable causes. Unlike other crowdfunding sites, YouCaring does not charge fundraisers a fee and relies on voluntary contributions from donors to fund operations. As a Certified B Corporation®, YouCaring is committed to consumer advocacy and advancing social good.

Press Contact:
Camelia Gendreau
[email protected]
415 686 2120

SOURCE YouCaring

HITN Broadens Its Mission To Benefit The Hispanic Community With A New Interactive Website

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HITN Inks a Deal for Lifestyle Content (PRNewsFoto/HITN)

BROOKLYN, New York, Sept. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — HITN, the leading Spanish-language network that offers educational and entertainment content to more than 44 million households across the United States, announced the launch of its new interactive website, www.HITN.tv.  The Spanish-language site offers Hispanic audiences access to a wide variety of practical information along with entertainment content oriented toward improving their quality of life in the United States.

HITN Inks a Deal for Lifestyle Content (PRNewsFoto/HITN)

“US Hispanics’ consumption of information and entertainment content has migrated toward digital platforms. To serve this community efficiently, we need to complement our linear television services with an aggressive multi-screen offering,” explained Maximiliano Vaccaro, HITN’s Director of Digital Services.

The new HITN TV website reflects the latest trends in digital communications and provides a better user experience and graphic interface.  The modern design is easy to access and navigate, with images and video taking precedence over text boxes.

“The new website is dynamic, functional and highly intuitive, and we have no doubt that it will find wide acceptance among US Hispanic audiences,” commented Maximiliano Vaccaro, HITN’s Director of Digital Services. “The site was designed by leading international experts in the field who have worked for major US and Latin American networks.  Some of its biggest advances include its response speed and ability to adapt to mobile devices, which is important given audience studies showing that Hispanics prefer to access their favorite content this way.”

Among other improvements, the new HITN website provides direct access to the network’s social media pages, a search feature by operator and market, an interactive programming guide, photo galleries for each show and, above all, a wide variety of videos that load quickly and easily.

Users will also find it easy to navigate among the company’s different divisions, including HITN.org and HITNLearning.com.  According to Vaccaro, “this new functionality allows us to present all of the different areas of our organization under a single brand image.”

For more information about HITN TV’s new interactive website, please visit: www.hitn.tv.

ABOUT HITN

HITN-TV is a leading Spanish-language media company that offers educational and cultural programming for the whole family.  It reaches more than 44 million viewers in the US and Puerto Rico via DIRECTV, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter Spectrum, Frontier Mediacom, CenturyLink Prism and Cablevision.  For more information, please visit www.hitn.org

Logo – https://mma.prnewswire.com/media/563332/HITN_Logo.jpg

SOURCE HITN

Researchers at NanoGraphene, Inc have created super-strong cement for rebuilding homes after hurricanes.

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Nano Graphene for cement

MIAMI, Sept. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — Although graphene’s unsurpassed strength as a material was made clear back in the 20th century, the construction industry still relies on traditional techniques and products for the most part. Factories stand ready to launch wholesale production of graphene concrete and other building materials, but the market remains largely uninformed of their potential. If demand has yet to take off, perhaps it is because graphene still poses as many questions as answers. Researchers at NanoGraphene, Inc. finding themselves in the eye of Hurricane Irma, considered the question of how such enormous destruction could have been avoided.

Nano Graphene for cement

Graphene’s ability to enhance and bestow new properties on various materials was something that has attracted scientists’ attention well before the arrival of the ‘Storm of the Century.’ Its applications include anti-corrosion or electroconductive coatings, lubricants, motor oils that greatly increase efficiency and service life of components, and many more. However, graphene’s effect on the strength and durability characteristics of materials has not received sufficient study. NanoGraphene researchers are now busy with the task of identifying the optimal composition of graphene concrete, a substance capable of withstanding hurricanes and other natural disasters. The results of their work are already in the testing stages and undergoing independent trials at a research institute.

Initial testing has established that the inclusion of graphene oxide significantly increases both tensile and compressive strength in concrete composites. This is due in large part to the graphene additive creating favorable conditions for the formation of cement microstructures. These results indicate good prospects for large-scale adoption of graphene as a new component in cement-matrix composites. Manufacturers may soon be able to patent their own recipes for composite materials, such as graphene reinforced concrete. As designers and engineers are quite aware, adding a hundredth of a percentage point of graphene to the composition of cement has almost no effect on production cost, and requires no complex new machinery or training for employees.

As reported by the media, the combined toll taken by hurricanes Harvey and Irma is approaching $290 billion, or 1.5% of U.S. GPD. Eye-catching figures, but as research into the properties of graphene gathers steam, the potential benefits of this wonder-material promise to be no less impressive. As the rebuilding in Florida gets underway, perhaps policymakers and developers will turn to graphene construction materials to ensure that the next storm will not find residents so vulnerable.

In any case, the explosive growth of investment in nanotechnology is ample evidence that many industries will changed drastically in the coming decade. There is no guarantee that current market leaders in construction will stay on top. Along with nanotechnology comes the old rule: the early bird gets the worm.

Learn more about research into graphene cement and concrete here: https://nanographene.net/graphene-based-cementconcrete-admixture-for-ultra-strong-high-strength-and-sustainable-housinginfrastructure/

CONTACT: Peter Nesveda, Vice President International Corporate Affairs and Investor Relations, NanoGraphene Inc., Melbourne, Australia:  +61 412 357 375; Nano Graphene Inc., 67 35th Street C250, Brooklyn, NY 11232, USA, Phone: +1-929-293-8880, [email protected]

Photo – http://mma.prnewswire.com/media/562893/NanoGraphene_Cement.jpg

 

SOURCE NanoGraphene Inc.

150 Shelters Nationwide Receive Vital Funding In Advance Of Domestic Violence Awareness Month

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DALLAS, Sept. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — In advance of Domestic Violence Awareness Month in October, The Mary Kay Foundation℠ is awarding $3 million in critical, unrestricted grants to 150 domestic violence shelters across the United States, the District of Columbia and Puerto Rico.  This year’s highly sought-after grant slate brings the total investment in The Foundation’s annual shelter grant program to nearly $42 million.  

Logo – http://mma.prnewswire.com/media/563110/The_Mary_Kay_Foundation_Logo.jpg

According to the National Network to End Domestic Violence, lack of resources at domestic violence shelters across the country is often the reason survivors don’t get the help they so desperately need.  To narrow the gap between funding and the demand for services, The Mary Kay Foundation℠ is awarding $20,000 in unrestricted grants to help combat domestic violence, educate local communities and provide rehabilitation services. The Foundation’s grant cycle also includes relief funds for several shelters impacted by Hurricane Harvey. 

“More than 700 domestic violence shelters nationwide applied for The Mary Kay Foundation℠ shelter grants this year, which demonstrates the overwhelming need to maintain critical services and provide a safe haven for the survivors of an epidemic that impacts one in every four women,” said Anne Crews, board member of The Mary Kay Foundation℠ and Vice President of Public Affairs for Mary Kay Inc.  “Working to prevent and end domestic violence is a cornerstone of The Foundation, Mary Kay Inc. and for countless members of our independent sales force.  Since 2000, The Foundation has invested tens of millions of dollars in our shelter grant program and without a doubt, we know these funds continue to make a difference in homes and communities across the country.”

While more than half of the grant recipients use the unrestricted funds for basic operating expenses, others hire much needed personnel, complete repairs and facility renovations or add programs and resources based on the unique needs of their shelter and the clients they serve.  The Haven House in McDonough, Georgia plans to use the funds to purchase six new sets of washers and dryers for its laundry facility.  In Marion, Ohio at the Turning Point shelter, funds will go towards building a new playground for children staying at the shelter, giving them a safe place to play.  At the Merryman House Domestic Crisis Center in Paducah, Kentucky, the grant will be used to purchase and install an advanced security system to ensure safety at a new 26-acre campus. 

“While offering emergency housing for the vulnerable clients we serve, that also means providing meals, laundry facilities, counseling, childcare and an untold number of other resources to help survivors get back on their feet after experiencing unspeakable abuse,” said Tosha Connors, Executive Director at My Sister’s House, Inc.  “Every dollar counts and a grant from The Mary Kay Foundation℠ is often the lifeline we need to keep the doors open and continue to provide life-saving support services.”

Mary Kay Inc.’s global cause-related program, Beauty that Counts®, helps support The Foundation’s annual shelter grant program.  Applications for the 2018 shelter grant program will be available January 15 through April 30.  Please visit marykayfoundation.org for additional information and for the full list of 2017 shelter grant recipients, click here

About The Mary Kay Foundation

The Mary Kay Foundation℠ was created in 1996, and its mission is two-fold: to fund research of cancers affecting women and to help prevent domestic violence while raising awareness of the issue. The Mary Kay Foundation℠ has awarded $70.7 million to shelters and programs addressing domestic violence prevention and cancer researchers and related causes throughout the United States.  To learn more about The Mary Kay Foundation℠, please visit www.marykayfoundation.org or call 1-877-MKCARES (652-2737).

Mary Kay Inc. Corporate Communications
marykay.com/newsroom
972.687.5332 or
[email protected]

 

SOURCE The Mary Kay Foundation