Alzheimer’s Greater Los Angeles Honors Hispanic Heritage Month With Memorable Dramatic Programming

August 24, 2017

Alzheimer's Greater Los Angeles (PRNewsfoto/Alzheimer's Greater Los Angeles)

LOS ANGELES, Aug. 24, 2017 /PRNewswire-HISPANIC PR WIRE/ — Alzheimer’s Greater Los Angeles (ALZGLA), the only locally based, full service, dementia focused nonprofit, presents two dynamic awareness programs during National Hispanic Heritage Month (September 15 – October 15, 2017); a staged monologue and a telenovela, both in Spanish. Sergio Ochoa will perform El Cuidador (The Caregiver), a one-act play about his mother, the famous comedienne Leonorilda Ochoa, on Saturday, September 23, 7:30 p.m. at El Camino College Campus Theater. Recuerdos Perdidos (Lost Memories), debuts September 16 online, in a telenovela format. This series follows a family, coping with a diagnosis, in four episodes, released weekly in Spanish and English at www.alzgla.org.

Alzheimer's Greater Los Angeles (PRNewsfoto/Alzheimer's Greater Los Angeles)

These projects dramatize the complex and emotional impact of Alzheimer’s Disease on the patients, family and caregivers in the Latino community. For 36 years, ALZGLA has been providing family counseling, community outreach and other services in Spanish. ALZGLA hopes to expand Alzheimer’s awareness within the Spanish speaking community throughout Hispanic Heritage Month and into November; National Alzheimer’s Awareness Month. For more information about either program, visit www.alzgla.org.

Sergio Ochoa is an accomplished Mexican actor from TV, film and theater. When his mother, the renowned actress Leonorilda Ochoa was diagnosed with Alzheimer’s, Sergio became her caregiver. His monologue, El Cuidador, by turns warmly reminiscent, funny and heartbreaking, explores his experiences and memories as the disease progresses. Critically acclaimed following its Mexico City premiere, this is the US debut of El Cuidador. This performance is made possible by generous sponsors; Univision Los Angeles, SCAN Health Plan, First Serenity Hospice and Latinos Against Alzheimer’s. Tickets are free of charge, courtesy of SCAN Health Plan, however reservations are required and available by phone at (310) 329-5345, online at www.alzgla.org/elcuidador, or email [email protected].

Recuerdos Perdidos (Lost Memories) was conceived and produced by ALZGLA employees, written and directed by Jessica Silvetti, and inspired by stories of caregivers and families of Alzheimer’s patients relayed to ALZGLA Care Counselors. The telenovela, available in Spanish and English, follows the lives of the Ramirez family when grandmother Gloria develops Alzheimer’s disease. The telenovela series is being considered for inclusion in several short film festivals, and is funded by a generous grant from the Arthur N. Rupe Foundation.

Research studies show that Hispanic Americans experience unique challenges and vulnerabilities to Alzheimer’s and other dementias. Statistically, the aging Hispanic community is more than 1.5 times more likely to develop Alzheimer’s than the average senior population, and is less likely to be aware of symptoms and local resources. Culturally, strong family bonds of responsibility, can prevent caregivers from seeking services for loved ones and respites from the burdens of long term care.

About Alzheimer’s Greater Los Angeles

Alzheimer’s Greater Los Angeles is the only local full-service, dementia-focused, nonprofit with 36 years of experience and 5 locations serving Greater Los Angeles and the Inland Empire. ALZGLA provides programs and services free of charge to individuals with Alzheimer’s and related dementias, their families, caregivers and the community. Low cost training and education are also offered for professionals. Alzheimer’s Greater Los Angeles began as an independent 501(c)(3) nonprofit in 1981. 100% of all Alzheimer’s Greater Los Angeles fundraising stays local, focusing on care, support, advocacy, and research across Greater Los Angeles and the Inland Empire.

Alzheimer’s is a devastating neurodegenerative disease that weakens the memory and other cognitive and emotional functions. For more information, call the Helpline 24/7 at 1-844-HELP-ALZ or visit www.alzgla.org.

Find Alzheimer’s Greater Los Angeles on Facebook, Twitter, Instagram, and YouTube.

Scene from Recuerdos Perdidos

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SOURCE Alzheimer’s Greater Los Angeles

AXE® Continues the Find Your Magic Initiative with Launch of “Senior Orientation”

August 24, 2017

John Legend, Hunter Klugkist, Solomon Mussing and Carlos Andrés Gómez at the announcement of the AXE Senior Orientation program on August 23, 2017 in New York City.

ENGLEWOOD CLIFFS, N.J., Aug. 24, 2017 /PRNewswire-HISPANIC PR WIRE/ — The high school experience can be painful. The atmosphere of the hallways, locker rooms, parties and social media channels often push insecurities to the forefront as young guys struggle to figure out who they are within the confines of “who they’re supposed to be.”

This pressure to conform can churn out unhealthy thoughts and behaviors. In fact, of the young guys who find themselves facing this inner turmoil, 81 percent turn to bullying, 71 percent to sexual harassment and 51 percent experience depression*. To help empower young guys to confidently embrace their true selves, AXE announces “Senior Orientation,” a program dedicated to bringing a message of self-expression and inclusivity directly to high school students.

Through a custom curriculum and series of performances, seniors will be encouraged to foster an environment of inclusive masculinity. Co-developed with AXE by masculinity expert, poet and author Carlos Andrés Gómez, and featuring award-winning musician and activist, John Legend, the program will rally seniors to take a mentorship role with underclassmen that shows them there’s no one way to “be a man.” Both Legend and Gomez will also help select and mentor students to perform at Senior Orientation to express their own unique voices to their school.

“Finding the courage to express your truest self is a crucial part of growing up and being the best person you can be. I’m proud to continue working with AXE to help young guys find their magic,” said Legend. “We want to encourage guys to be open and creative, to embrace their individuality and to conquer their fears. While there’s so much pressure to fit in, the greatest find a way to stand out.”

Senior Orientation will take place this year at Centennial High School in Columbus, Ohio – close to Legend’s hometown – and is open only to Centennial students. As part of the Columbus City School District, Centennial’s administration and students are proud of fostering a culture of encouragement to self-expression. The school is now eager to take it even further with the AXE Senior Orientation program.

“Society conditions guys to puff out their chests and pick on the kid who doesn’t conform to the mold,” said Gómez. “They think – that guy over there plays the flute, does ballet or has a lisp, it’s ok if I make his life miserable. They think being the bully makes them ‘look cool,’ but it’s really just trying to fit in at all costs. Or they think disrespecting girls will make them more of a man. It was the same when I was in high school, and I still see it with the kids I work with today.”

“As a men’s grooming brand, AXE has always been about helping guys feel more confident,” said Dawn Hedgepeth, Senior Director of US Deodorants & Male Grooming at Unilever. “The truest source of confidence is the freedom to embrace and express your truest personal style, down to the very fibers of your DNA. We absolutely owe it to our guys – and the women in their lives – to champion a more inclusive world where this is possible. There’s no place today more in need of this than our high schools.”

AXE is dedicated to helping you #FindYourMagic. To get involved in the Find Your Magic Initiative and #SeniorOrientation conversation, follow @AXE on Instagram, Twitter and Facebook. And if you or someone you know is impacted by bullying, AXE partner Ditch The Label has trained mentors ready to answer your questions and offer confidential support at https://us.ditchthelabel.org/get-help/.

*Source “The Man Box,” a research study by Promundo for AXE/Unilever, of just over 1,000 men age 18-30 in the U.S, U.K, and Mexico. Released in March 2017.

PRESS CONTACT
Josh Barnes
[email protected]
(212) 729-2172

About AXE^®
AXE, the No. 1 men’s fragrance brand in the world*, champions individuality and self-expression by encouraging guys to embrace their personal style. With a full line of grooming products including daily fragrance sprays, deodorants, anti-perspirants, shower gels, shampoos and styling products, AXE gives guys the tools to express what makes them unique, authentic and ultimately attractive to the world around them. Visit AXE at AXE.com and follow us on Twitter, Instagram, Tumblr, and Facebook to get access to exclusive content, special promotions, and more.

*Source Euromonitor International Limited; Beauty and Personal Care 2015ed, Men’s Deodorants & Mass and Premium Men’s Fragrances retail value sales combined, as per umbrella brand name classification, 2014; Lynx includes all AXE/Lynx/Ego sales

About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day. In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2016.

The Unilever Sustainable Living Plan commits to:

Helping more than a billion people take action to improve their health and well-being by 2020.
Halving the environmental impact of our products by 2030.
Enhancing the livelihoods of millions of people by 2020.

Unilever ranked number one in its sector on the 2016 Dow Jones Sustainability Index.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa
To connect with Unilever U.S. via Twitter follow: @unileverusa

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SOURCE AXE

The Home Depot to Present at Goldman Sachs 24th Annual Global Retailing Conference

August 24, 2017

ATLANTA, Aug. 24, 2017 /PRNewswire-HISPANIC PR WIRE/ — The Home Depot^®, the world’s largest home improvement retailer, today announced that Craig Menear, chairman, CEO and president, and Bill Lennie, executive vice president, Outside Sales & Service, will present at the Goldman Sachs 24th Annual Global Retailing Conference in New York, NY. The presentation will begin at 8:50 a.m. ET on September 7, 2017.

The presentation will be webcast live over the internet at http://ir.homedepot.com/events-and-presentations. A link will be displayed under “Events and Presentations.” The webcast will be archived and available at the same location approximately one hour after conclusion of the live event.

The Home Depot is the world’s largest home improvement specialty retailer, with 2,282 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In fiscal 2016, The Home Depot had sales of $94.6 billion and earnings of $8.0 billion. The Company employs more than 400,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.

Logo – https://mma.prnewswire.com/media/118058/the_home_depot_logo.jpg

SOURCE The Home Depot

Taboo Of Black Eyed Peas, Native American Artists’ Standing Rock Music Video Nominated For MTV Video Music Award

August 24, 2017

ORLANDO, Florida, Aug. 24, 2017 /PRNewswire-HISPANIC PR WIRE/ — For the first time, Native American artists will be standing up to celebrate a major nomination during this year’s MTV Video Music Awards in the newly-added “Best Fight Against the System” category. The music video “Stand Up / Stand N Rock #NoDAPL” was recorded by Taboo of Black Eyed Peas and “Magnificent Seven” Native American artists from different tribes, including Zack “Doc” Battiest, Spencer Battiest, Emcee One, Drezus, PJ Vegas, SupaMan, Natalia Aka “My Verse.” The song serves as a statement of support to those who have embraced the Standing Rock Sioux Tribe in their fight against the Dakota Access Pipeline (DAPL). Native American actor Martin Sensmeier and pipeline activist Shailene Woodley also make appearances in the nominated music video.

Taboo, who has Shoshone Tribe heritage, and other Native American artists including those from the Seminole Tribe of Florida, banded together to create the song, which is meant to serve as both a tool to promote awareness, as well as an anthem for the indigenous people across the country who have united in the effort against the DAPL. The video features real footage from the water protectors on the front lines at Standing Rock, and looks to rally people from across the country and draw together the Native communities of North America in an unprecedented way.

“The purpose of this video was to shine the light on this very important cause – pairing that with recognition from MTV is incredible,” said Spencer Battiest, Hard Rock Records alumnus, member of the Seminole Tribe of Florida and one of the “Magnificent Seven.” “This song is the only one nominated without a record label, which I think is very powerful and special – and we’re proud to be doing our part to raise awareness for native issues.”

The addition of the “Best Fight Against the System” category was added to the 2017 MTV VMAs to continue reflecting the audience’s passion and activism around social justice issues such as environmental justice, immigration, LGBTQ equality and racial justice. Fans can cast their vote now through August 27^th at 3 p.m. as a means of supporting the Native American artists and spreading awareness of #NoDAPL and other indigenous resistance messages. The 2017 MTV Video Music Awards will air live from The Forum in Inglewood, Calif. on Sunday, August 27 at 8 p.m. ET.

SOURCE Hard Rock Records

New Research Finds Connection Between Avocados And Cognitive Health

August 24, 2017

MISSION VIEJO, California, Aug. 24, 2017 /PRNewswire-HISPANIC PR WIRE/ — Tufts University has released results of a study linking eating avocados to helping improve cognitive brain function in older adults, news especially relevant to Hispanics who have been found to have the longest life expectancy rate in the U.S.¹ Published in the journal Nutrients and supported by the USDA and the Hass Avocado Board, the research tracked how 40 healthy adults ages 50 and over who ate one fresh avocado a day for six months experienced a 25% increase in lutein levels in their eyes and significantly improved working memory and problem-solving skills.

Lutein is a type of carotenoid antioxidant, or pigment, commonly found in fruits and vegetables already widely accepted to have a role in preserving eye health and now increasingly thought to have a positive impact on brain health as well. As study participants incorporated one medium avocado into their daily diet, researchers monitored gradual growth in the amount of lutein in their eyes and progressive improvement in cognition skills as measured by tests designed to evaluate memory, processing speed and attention levels. In contrast, the control group which did not eat avocados experienced fewer improvements in cognitive health during the study period.

“The results of this study suggest that the monounsaturated fats, fiber, lutein and other bioactives make avocados particularly effective at enriching neural lutein levels, which may provide benefits for not only eye health, but for brain health,” said Elizabeth Johnson, Ph.D., lead investigator of the study from the Jean Mayer USDA Human Nutrition Research Center on Aging, at Tufts University. “Furthermore, the results of this new research reveal that macular pigment density more than doubled in subjects that consumed fresh avocados, compared to a supplement, as evidenced by my previous published research. Thus, a balanced diet that includes fresh avocados may be an effective strategy for cognitive health.”

“Tuft’s findings that eating avocados is linked to a positive impact on memory is one more reason to enjoy healthy avocados daily. It’s especially good news for Hispanic households where avocados are already so popular and older generations are culturally central to the core family unit,” said Emiliano Escobedo, Executive Director of the Hass Avocado Board. “More research is needed in different populations with different amounts of avocado to better understand the connection between avocados and brain health.”

To view the abstract, visit here.

This study is part of ongoing research that is continually unlocking the unique benefits of avocados to human health. Discover delicious inspiration for different ways to prepare and enjoy healthy avocados in Spanish at SaboreaUnoHoy.com and in English at LoveOneToday.com.

^1.Center for Disease Control, April 2016

About the Hass Avocado Board

The Hass Avocado Board (HAB) is an agriculture promotion group established in 2002 to promote the consumption of Hass Avocados in the United States. A 12-member board representing domestic producers and importers of Hass Avocados directs HAB’s promotion, research and information programs under supervision of the United States Department of Agriculture. Funding for HAB comes from Hass avocado producers and importers in the United States. In 2010, HAB established a nutrition research program to increase awareness and improve understanding of the unique benefits of avocados to human health. For a comprehensive collection of published nutrition and scientific literature, authoritative reports and other articles on or related to avocados, their nutrients and eating patterns that include them, visit avocadonutritioncenter.com. For tips and recipes in Spanish, visit SaboreaUnoHoy.com or in English visit LoveOneToday.com. Follow HAB on Facebook, Twitter, Pinterest and YouTube.

Contact: Vickie Fite for Hass Avocado Board
[email protected]
(310) 613-0937

Photo – http://mma.prnewswire.com/media/548419/Hass_Avocado_Board_Cognitive_Health___Photo.jpg

SOURCE Hass Avocado Board

Florida to See Real Benefits from Federal Self-Driving Legislation

August 23, 2017

Coalition for Future Mobility Supports Self-Driving Vehicle Legislation

WASHINGTON, Aug. 23, 2017 /PRNewswire-HISPANIC PR WIRE/ — The Coalition for Future Mobility – a growing coalition of twelve transportation, passenger safety, and consumer interest stakeholders – today urged the timely and thoughtful passage of federal self-driving vehicle legislation now before Congress. HR 3388, the Self Drive Act, unanimously passed the U.S. House Energy & Commerce Committee late last month; companion action awaits introduction in the Senate in September.

“This Congress has a tremendous opportunity to accelerate the deployment of automated technologies to save lives, reduce traffic congestion, reduce fuel use and carbon emissions, expand personal mobility and meet our nation’s current and future infrastructure, environmental and economic challenges,” the group said in a statement.

The coalition continued, “The list of benefits automation can provide touch every angle of personal mobility. According to the U.S. Department of Transportation, 35,092 people died in traffic crashes in 2015, and 94 percent of all crashes include human error as a factor. Highly Automated Vehicles (HAVs) and related technologies can help address crashes related to human error.”

Getting HAV technologies on the road is important to Floridians. Consider:

Florida averages over 1,000 traffic accidents each day, a nine percent increase over the prior year.¹
Florida’s traffic fatality rate is higher than the national average.²
With the highest percentage of population aged 65 or older (17.3 percent), more senior traffic fatalities (539) occur in Florida than any other state.³
Another 388 fatalities occurred in accidents by young Florida drivers aged 15 to 20. ⁴
Almost one-third of Florida’s 2,939 annual traffic fatalities involved a young/inexperienced or senior driver (31 percent).⁵
Florida has the highest number of car/pedestrian fatalities in the nation.⁶
More per capita fatal car-bike accidents occur in Florida than any other state.⁷
More vehicle-related drowning fatalities occur in Florida than any other state.⁸

The development and deployment of HAVs can greatly improve these statistics as well as promise cleaner air and enhanced independence and self-sufficiency. Federal leadership is critical if the United States is to continue as a place of innovation, development, and ultimately deployment of such vehicle technologies.

With his position as Ranking Member of the Senate Committee on Commerce, Science & Transportation, Florida Senator Bill Nelson is in a unique position to help shepherd this bipartisan legislation through the Committee he serves on to bring these potentially life-saving technologies to Florida motorists. Earlier this year, Senator Nelson articulated key principles that would guide his work to see self-driving legislation move in the U.S. Senate.

For 2015, the National Highway Traffic Safety Administration (NHTSA) estimates that nearly 14,000 lives were saved due to seat belts, and an additional 2,500 saved by the deployment of front air bags. In the future, we could see NHTSA estimating the thousands of lives saved by HAV technologies.

Members of the Coalition include: The Alliance for Transportation Innovation, the American Highway Users Alliance (AHUA), the Association for Unmanned Vehicle Systems International (AUVSI), the Auto Alliance, the Automotive Service Association (ASA), Global Automakers, Motor & Equipment Manufacturers Association, the National Cued Speech Association, the National Federation of the Blind, Securing America’s Future Energy, Segs4Vets and 60 Plus.

Find out more about the Coalition’s activities and the benefits of self-driving vehicles at: CoalitionforFutureMobility.com.

¹ Florida Department of Highway Safety and Motor Vehicles, Traffic Crash Facts 2015, 10/23/16.
² NHTSA, Traffic Safety Facts Florida 2011-2015.
³ U.S. Census, 2010 Census Briefs, “The Older Population,” 11/11 and NHTSA, Traffic Safety Facts, 2015 Data, 2/17.
⁴ NHTSA, Traffic Safety Facts, 2015 Data, “Young Drivers,” 2/17.
⁵ NHTSA, Traffic Safety Facts, 2015 Data, 2/17.
⁶ 2015 Motor Vehicle Crash Data from FARS and GES.
⁷ Governing.com calculations of NHTSA Fatality Analysis Reporting System 2012 data.
⁸ Rory Austin, “Drowning Deaths in Motor Vehicle Traffic Accidents,” Paper Number 11-0170.

Contacts:	Wade Newton (Auto Alliance)
	202-326-5571
	[email protected]

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SOURCE The Coalition for Future Mobility

BODYARMOR Sports Drink Steps Into The Ring To Hydrate Mayweather vs. McGregor

August 23, 2017

BODYARMOR sports drink and BODYARMOR Super Water will be hydrating both corners of the Mayweather vs McGregor fight on Saturday night.

WHITESTONE, New York, Aug. 23, 2017 /PRNewswire-HISPANIC PR WIRE/ — BODYARMOR sports drink today announced it will be the official hydration beverage of Mayweather vs. McGregor, the four-fight SHOWTIME PPV event, taking place Saturday, Aug. 26 at T-Mobile Arena in Las Vegas.

BODYARMOR sports drink, a better-for-you hydration option with natural flavors and sweeteners, potassium-packed electrolytes, and coconut water, along with the newly launched BODYARMOR Water, an electrolyte-enhanced sport water, will be in both corners for all fights Saturday evening, including the long awaited match-up between undefeated world champion boxer Floyd Mayweather and current UFC lightweight champion Conor McGregor.

“BODYARMOR was created to provide a better-for-you hydration option for athletes who want to perform at their best and there’s no better example of two athletes who will be competing at the highest level than Mayweather vs McGregor,” said Mike Repole, co-founder and chairman, BODYARMOR. “BODYARMOR is excited to be the hydration choice for all boxers participating in this historic event.”

BODYARMOR is backed by sports icon and investor Kobe Bryant, and boasts a high-profile lineup of current star athletes who have all invested in the company including James Harden, Mike Trout, Andrew Luck, Richard Sherman, Anthony Rizzo, Dustin Johnson and more. Earlier this year, BODYARMOR partnered with CONCACAF to be the official sports drink of the CONCACAF Gold Cup.

BODYARMOR is a sports drink that provides superior hydration and is packed with electrolytes, coconut water, and vitamins. BODYARMOR is high in potassium and low sodium and contains natural flavors, natural sweetener and no colors from artificial sources. In 2017, BODYARMOR launched two new products: BODYARMOR LYTE, which has all the same nutrients as BODYARMOR but is naturally sweetened and has only 20 calories per serving; and BODYARMOR water, a premium sport water designed by athletes, for athletes. BODYARMOR sports drink and BODYARMOR LYTE are currently available nationwide and BODYARMOR water will be available nationally starting in October.

About BODYARMOR SuperDrink®

BODYARMOR SuperDrink® is a sports drink that provides superior hydration. It is packed with electrolytes, coconut water and vitamins and is low in sodium and high in potassium. BODYARMOR contains natural flavors and sweeteners and no colors from artificial sources. In 2013, Kobe Bryant joined the BODYARMOR team as the number three shareholder in the company. In 2017, BODYARMOR launched two new products: BODYARMOR LYTE, which has all the same nutrients as BODYARMOR but is naturally sweetened and has only 20 calories per serving; and BODYARMOR Sports Water, a premium sport water designed by athletes, for athletes. BODYARMOR is the brand of choice for athletes and has assembled an impressive team of young, superstar athletes such as James Harden, Mike Trout, Dustin Johnson, Andrew Luck, Richard Sherman, Dez Bryant, Anthony Rizzo, Klay Thompson, Kristaps Porzingis, Skylar Diggins, Ryan Blaney and others.

Photo: http://mma.prnewswire.com/media/548079/BODYARMOR_sports_drink.jpg

SOURCE BODYARMOR

Second Latino Impact Summit to Be Held at the United Nations

August 23, 2017

MIAMI, Aug. 23, 2017 /PRNewswire-HISPANIC PR WIRE/ — The PVBLIC Foundation, in partnership with the Ismael Cala Foundation, UNCTAD and Univision, will be hosting the Latino Impact Summit,one of the few events in Spanish held at the United Nations headquarters, for the second consecutive year.

The summit will bring together Latin American leaders from different sectors in search of new opportunities and solutions for the region. It will be held in New York from November 30 to December 1, 2017 and the main theme will be generating new alliances for Latin America’s progress, as framed by the Sustainable Development Goals.

Some of the region’s leaders participating as panelists include:

Dr. Margarita Cedeño, Vice President of the Dominican Republic
Carlos Briceño, Vice President of Banco LAFISE
Mario López, President of the Tigo Foundation, Vice President of Tigo Guatemala
Melba Segura de Grullón, President of the Sur Futuro Foundation
Eva Hughes, representative for Condé Nast México y Latinoamérica (Vogue)
Raúl de Molina, host of the program El Gordo y la Flaca
Celia Daniel de Mizrahi, President of the Board of the Instituto Nacional de Pediatría
Rogelio Sánchez, Executive Director for Central America, VISA INC
María Josefina Zamora, President of the Zamora Foundation
Marcos Galperin, founder and CEO of Mercado Libre
Bettina Bulgheroni, Argentine businesswoman and social media commentator

For the PVBLIC Foundation, it is very important to work hand-in-hand with UN initiatives in the search for a better world. For this reason, the summit’s focus will be on finding new alternatives for the region’s growth by means of the Sustainable Development Goals (SDG).

Latin America is one of the regions with the highest poverty and inequality rates. Between 2002 and 2015, the wealth of Latin America’s multimillionaires grew an average of 21% yearly – an increase six times greater than that of the region’s GDP, according to estimates from ECLAC (The Economic Commission for Latin America and the Caribbean).

This year’s goal is to bring together 300 leaders, among them young Latinos from the Millennial Generation, as well as Latino economic leaders from both inside and outside the United States. Univision’s main hosts will serve as moderators for some of the talks, together with writer, speaker and presenter Ismael Cala, as well as scholars from INCAE University.

The event will culminate with the presentation of six awards recognizing the work of Latin American leaders who have supported and encouraged the Latino community to keep working to promote regional growth.

For more information:

[email protected]
[email protected]
www.latinoimpactsummit.org

ABOUT PVBLIC
PVBLIC is a pioneering non-profit organization that leverages the media’s power in order to drive social change. Adding media across all platforms, PVBLIC works strategically to link their space with the main non-profits at the local, national and international level.

ABOUT THE ISMAEL CALA FOUNDATION
The Ismael Cala Foundation is a non-profit organization, headed by Ismael Cala, that seeks to impact Latin American and Caribbean communities through training young people in leadership and entrepreneurship, strengthening the social development organizations that work with children and adolescents with cognitive disabilities, and connecting young people with our allies to promote their education and training through scholarships.

SOURCE Cala Enterprises

Patient Guide: Injection for Plantar Fasciitis

August 23, 2017

Created by orthopaedic foot and ankle surgeons, FootCareMD offers educational tools to help you make informed decisions about your foot health.

ROSEMONT, Ill., Aug. 23, 2017 /PRNewswire-HISPANIC PR WIRE/ — Nearly 10 percent of people have pain in the bottom of the heel at some point in their lives. The most common reason is plantar fasciitis, which can be caused by too much activity, ill-fitting shoes, flat feet, or excessive weight. The plantar fascia is the thick band of tissue that connects your heel bone to your toes.

If you’ve been diagnosed with plantar fasciitis, you may know that treatment typically includes daily stretching and changing your activity to rest your foot. Non-steroidal anti-inflammatory medications can also help, say foot and ankle orthopaedic surgeons. If these treatments do not decrease pain, the next step can be shock wave therapy or steroid injections into the plantar fascia.

Not everyone can have plantar fascia injections. For those who can try an injection for their pain, an office visit with a foot and ankle orthopaedic surgeon is needed. If an injection is performed, a thin needle is used to inject the medicines into the foot. The numbing sensation will last for a few hours, and the steroid will relieve heel pain for several weeks to months. During this time, patients should resume foot stretching.

Injections will not cure plantar fasciitis, but they can relieve pain temporarily. Stretching remains the top recommendation of foot and ankle orthopaedic surgeons. For a photo guide to plantar fascia stretching, consult the Plantar Fasciitis page at FootCareMD.org, the patient education website of the American Orthopaedic Foot & Ankle Society (AOFAS).

About Foot and Ankle Orthopaedic Surgeons

Foot and ankle orthopaedic foot and ankle surgeons are medical doctors (MD and DO) who specialize in the diagnosis and treatment, both surgical and nonsurgical, of musculoskeletal disorders and injuries of the foot and ankle. Their education and training consists of four years of medical school, five years of post-graduate residency and often a fellowship year of specialized surgical training. These specialists treat patients of all ages and perform reconstructive surgery for deformities and arthritis, treat sports injuries, and manage foot and ankle trauma.

About the AOFAS

As the professional organization of foot and ankle orthopaedic surgeons, the AOFAS supports the specialty and other healthcare providers through evidence-based and best-practice education and research. The Society provides leadership in foot and ankle surgery, serving as a resource for government and industry as well as the national and international healthcare communities, and promotes preventive foot and ankle care.

Logo – http://mma.prnewswire.com/media/321380/american_orthopaedic_foot___ankle_society.jpg

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SOURCE American Orthopaedic Foot & Ankle Society

Tecate Profiles Sixteen Individuals Who Punch Above Their Weight Across Their Craft

August 23, 2017

Leading up to Mexican Independence Day and the most anticipated fight of the year, Canelo Alvarez vs. Gennady Golovkin, both on September 16, Tecate will share 16 stories of true Mexican and Mexican American warriors.

NEW YORK, Aug. 23, 2017 /PRNewswire-HISPANIC PR WIRE/ — Today, Tecate, the official beer of boxing and the presenting and exclusive beer sponsor for the most anticipated boxing match of 2017 between Canelo Alvarez and Gennady “GGG” Golovkin on September 16 in Las Vegas, launches “16 Stories of Punch.” The multi-channel digital campaign will celebrate individuals who distinctly take a bold yet light-hearted approach to punching their way through life.

The campaign will begin and end with posts about Tecate brand ambassador, current lineal and Ring Magazine Middleweight Champion Canelo Alvarez, who will share his personal story to inspire others at the conclusion of the campaign on September 16, Mexican Independence Day.

Other notable participants included in the Tecate campaign will be:

Reigning unified WBC, WBA (Super), IBF, and IBO world middleweight champion, Gennady “GGG” Golovkin, the Mexican-style fighter, who will risk his undefeated boxing record and all of his titles on Saturday, September 16.
International super chef, Enrique Olvera, who has two restaurants featured in the prestigious “World’s 50 Best Restaurants,” Mexico City’s Pujol and New York City’s Cosme.
One of the most prominent bilingual sports authorities in the world, Bernardo Osuna, is ESPN and ESPN Deportes lead boxing commentator and can be heard and seen at most major sporting events around the world.
Known by millions as Piolín, Eduardo Sotelo is arguably the most recognized and animated personality on Spanish radio in the US being broadcast across 45 Hispanic radio stations nationally.
Inspired by Mexican traditions and colors, internationally acclaimed artist Edgar “Saner” Flores draws upon his Mexico City roots to share his distinct point-of-view in galleries across Mexico, the U.S., London, Berlin and Barcelona.
As the first American woman to qualify for the Olympics in the first year that women’s boxing was an Olympic event, Marlen Esparza, is an inspiration to all who want to lace up their gloves and currently remains an undefeated professional boxer.
President of Golden Boy Promotions, Eric Gomez, has touched every element of Oscar De La Hoya’s company from renowned matchmaker to now overseeing day-to-day operations.

More individuals will be added to the program over the coming weeks including aspiring comedians, actors, bloggers and entrepreneurs with each being individually profiled through digital posts accompanied by a visually inspiring interpretation by Saner.

“At the most basic level, 16 Stories of Punch represents the humor and light-hearted spirit that Mexican-Americans and those we embrace use when approaching challenges in life,” said Gustavo Guerra, Tecate and Tecate Light Brand Director. “We’ve shared eight names that you’re likely familiar with, but we’ll also be shining a light on eight additional names that we think should be on your radar for the future.”

All 16 profiles and Saner-inspired graphics will be on display across Tecate’s social channels and will then be physically brought to life with an interactive photo exhibit during the Tecate Fan Fiesta in Las Vegas during the lead up to Canelo Alvarez vs. Gennady Golovkin on September 16.

For additional details on Tecate’s “16 Stories of Punch” campaign, the Tecate Bold Punch app, the sponsorship of Golden Boy Promotions’ fights, or to speak with a Tecate representative about the brand, please contact BRAYA at [email protected].

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading high end beer importer, is a subsidiary of HEINEKEN N.V., the world’s most international brewer. European brands imported into the U.S. include Heineken®, the world’s most international beer brand, Strongbow Hard Apple Ciders, Amstel Light, and Newcastle Brown Ale. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

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SOURCE HEINEKEN USA Inc.

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