Richards/Lerma Wins Independent Agency of the Year at FIAP

September 27, 2017

DALLAS, Sept. 25, 2017 /PRNewswire-HISPANIC PR WIRE/ — Richards/Lerma was named Independent Agency of the Year at the 2017 FIAP Awards. FIAP, an international festival held since 1969, was hosted in Buenos Aires, Argentina, this year and summons the most prestigious and competitive advertising agencies of Latin America, the U.S., and Europe. Agencies submit their best work for several categories covering TV, print, radio, digital, audiovisual production/techniques, media innovation and so forth, in hopes of achieving recognition. The event is considered one of the two most important festivals in the advertising industry.

Richards/Lerma advanced in several categories, which contributed to their cumulative takeover and title of Independent Agency of the Year. The most notable contribution came from their 2017 campaign for football’s biggest game, titled #AvoSecrets, for Avocados From Mexico. The campaign won Gold in the Real Time Content category and is a testament to the agency’s digital and social prowess, which can be effective with mass audiences in highly competitive attention spaces such as the Super Bowl.

As the digital agency of record for Avocados From Mexico, the team set out to push the envelope with #AvoSecrets, creating an engaging narrative that commenced several weeks before the Super Bowl. The story began with the brand announcing they had found a smartphone full of hidden secrets with no known owner. People on Facebook, Instagram, and Twitter were encouraged to help unlock functions of the phone and find hidden secrets for a chance to win prizes.

Next came arguably the most innovative aspect of the concept: When people visited the site, the majority of which happened naturally on mobile, the site design simulated having someone else’s phone in hand with a notifications page and seventeen fully functional apps (Instagram, Spotify, photos, voicemails, calls, etc.). Visitors did not yet know that the phone they had been exploring and sharing content from to win prizes, would end up being the same phone of a main character in the Super Bowl commercial. The agency had successfully blurred the line between fiction and nonfiction, between digital and broadcast, between the virtual and the tangible.

Pete Lerma, Founder of Richards/Lerma commented, “We see ourselves as a next generation agency, and innovation is in our DNA. It’s incredibly important to us that we can live up to that year after year. I couldn’t be more proud of the team, or more grateful to our clients.”

In response to the award, Alvaro Luque, President of Avocados From Mexico, stated, “We’re proud of the forward-thinking work done with our agency partners, and winning gold for #AvoSecrets is a tremendous accomplishment well deserved by the team.”

About Richards/Lerma

Richards/Lerma is a full-service branding and creative agency dedicated to crafting insightful and relevant communications for the multicultural market. Based in Dallas, Richards/Lerma was founded by Pete Lerma and Stan Richards, Creative Director of the nation’s largest independent branding agency, The Richards Group. Current clients include Avocados From Mexico, Bud Light, Budweiser Chelada, Chrysler, Clamato, Dr Pepper, LALA, MetroPCS, The Home Depot and several others. Richards/Lerma can be found online at richardslerma.com, on Facebook, Twitter and Instagram as @richardslerma.

About Avocados From Mexico

AvocadosFromMexico.com

Logo – https://mma.prnewswire.com/media/560904/RichardsLerma_Logo.jpg

SOURCE Richards/Lerma

Legendary Mexican Actress/Singer Angélica María And Daughter, Actress/Comedian Angélica Vale, Join Juanita’s Foods And The Art Institutes In Campaign That Highlights Mexican Culinary Traditions

September 27, 2017

Beloved Mexican Stars Angélica María and Angélica Vale Launched Today Vive la Tradición Campaign to Honor the Mexican Tradition of Menudo and Announced the Search for the King or Queen of Homemade Menudo

LOS ANGELES, Sept. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — Mexico’s beloved celebrity mother-daughter duo, legendary star Angélica María and actress and comedian Angélica Vale, have teamed up with Juanita’s Foods and The International Culinary Schools at The Art Institutes to launch Vive la Tradición – a new campaign that highlights the importance of preserving Mexican culinary traditions from generation to generation and draws attention to delicious menudo, the traditional soup made with beef tripe and hominy popular at Mexican family gatherings. During a celebratory event held today at The Art Institute of California – Hollywood, a campus of Argosy University, stars and guests enjoyed tastings of Juanita’s menudo and pozole, a Mexican-themed breakfast buffet prepared by students of The Art Institute, and a friendly conversation with both Angelicas about the role of food as part of Mexican identity.

“The beauty of culinary traditions is that food has a quality to transport you back to your childhood, to the things you enjoyed as a kid,” said Angélica María. “As Latinos, food has a very special place in our lives and in our family reunions. And being always busy with work and travel like we do, we love products like Juanita’s ready-to-eat menudo and others, which make it easy to enjoy our favorite food without spending a lot of time in the kitchen!” added actress and mother of two, Angélica Vale.

“Carrying on traditions is deeply embedded in the history of our company and our family,” said Aaron De La Torre, CEO of Juanita’s, maker of the #1 selling menudo in the U.S. “We decided to launch the campaign Vive la Tradición as a way to honor the Mexican tradition of authentic homemade menudo and because we believe that working with the next wave of culinary masters is important to ensure Mexican traditions continue to be passed on to future generations.”

Vive la Tradición Homemade Menudo Contest
A fun element of the new campaign is the Vive la Tradición Homemade Menudo Contest, which runs from September 25 through midnight November 5, 2017 and seeks to crown the king or queen of homemade menudo in California and Texas. For a chance to compete in one of six regional menudo cook-offs in California (Fresno, Los Angeles and San Bernardino) and Texas (Houston, McAllen and San Antonio), contestants must register online at www.vivelatradicion.com and submit a video that describes why their homemade menudo is the best. Finalists from the regional events will move on to the Grand Finale in January 2018. More details are available at www.vivelatradicion.com.

Scholarships for Culinary Arts Students
Another element of the campaign is a partnership with The International Culinary Schools at The Art Institutes, North America’s largest system of culinary programs. The new initiative will encourage students’ passion for Mexican cuisine and give them a chance to earn scholarships by creating their very own menudo recipe to showcase their skills. Recipes will be reviewed and judged by a panel of experts, and winners will be announced in January 2018.

“At a time when culinary tastes are evolving and cultural barriers are disappearing, the industry needs culinarians who do the same,” said Chef David Hendricksen, CCE, CCC, National Culinary Director, The Art Institutes. “Our culinary arts students are immersed in both traditional and emerging flavors from every corner of the world. They cover a range of cuisines from Middle Eastern to Latin American and study course topics like Classical Techniques, Nutrition, and World Cuisine.”

Additional campaign information including a series of social media videos featuring Angélica María and Angélica Vale and the Declaration of January as National Menudo Month will be shared on Juanita’s website and social channels. Please follow Juanita’s on Facebook and YouTube to stay tuned on news regarding regional events and the Vive la Tradición Homemade Menudo Contest Grand Finale activities.

About Juanita’s
Juanita’s is a third generation family-owned and operated business based in Wilmington, California. Founded in 1946 by George de la Torre Sr. and his nephew, the company carries on a strong family tradition and business legacy by producing authentic homestyle Mexican foods. Juanita’s products include flavorful soups, sauces and stews made with the best quality ingredients and delivered ready to eat so families can spend less time in the kitchen and more time enjoying their favorite foods with their loved ones. For more information, visit www.juanitas.com.

About The International Culinary Schools at The Art Institutes
The Art Institutes is a system of schools throughout the United States. Programs, credential levels, technology, and scheduling options vary by school and are subject to change. Not all online programs are available to residents of all U.S. states. Several institutions included in The Art Institutes system are campuses of Argosy University. Administrative office: The Art Institutes, 1500 Penn Ave., Pittsburgh, PA 15222 © 2017 The Art Institutes. All rights reserved. Our email address is [email protected]. See aiprograms.info for program duration, tuition, fees and other costs, median debt, salary data, alumni success, and other important info.

Photo – https://mma.prnewswire.com/media/562917/Juanitas_Mexican_Stars.jpg

SOURCE Juanita’s

NYC Emergency Management Encourages Preparedness Every Month

September 27, 2017

NEW YORK, Sept. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — Four in ten New Yorkers report feeling unprepared for an emergency event such as a natural disaster, fire, power outage or act of terrorism. To raise awareness of preparedness tactics and encourage New Yorkers to plan ahead for disasters, the New York City Emergency Management Department, the Federal Emergency Management Agency (FEMA) and the Ad Council are releasing new public service announcements (PSAs) as part of the Ready New York campaign to conclude National Preparedness Month this September. The creative encourages families to take time to talk about making emergency plans, including what to do, where to go, and how to stay in touch during an emergency.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8170351-ad-council-nyc-emergency-management-plan/

“We want all New Yorkers to know what to do to be prepared before a disaster strikes. We can help protect our families by thinking through the steps to take before, during and after an emergency. The new ads show how easy it is to make a plan, empowering New Yorkers to have a much-needed discussion about family preparedness,” shares Joseph J. Esposito, Commissioner of NYC Emergency Management.

Building on the success of the “Don’t Wait. Communicate.” PSA campaign launched in 2015, this new iteration, “Disasters Don’t Plan Ahead. You Can.” encourages families to develop an emergency plan before disasters such as flooding, power outages and hurricanes strike. Created pro bono by advertising agency Schafer Condon Carter (SCC), the creative demonstrates that disasters aren’t courteous enough to plan ahead to accommodate our busy schedules, but there is something we can do about it. It encourages viewers to plan ahead and talk to their loved ones today about getting prepared.

“The goal of this campaign is to provoke Americans into action by capturing a simple truth – that disasters don’t tell you when and where they are coming – and placing it into the context of their busy lives,” said David Selby, President and Managing Partner of SCC. “The truth is we plan for almost everything in our lives, but we don’t plan ahead for what could be the most impactful, and potentially devastating, events. This advertising aims to encourage preparedness by showing just how easy it is to plan ahead and seamlessly build it into your everyday life.”

Managed and sponsored by the Ready campaign, National Preparedness Month is designed to encourage Americans to take steps to prepare for emergencies in their homes, schools, workplaces, organizations, businesses and places of worship. National Preparedness Month is an opportunity to share emergency preparedness information and help Americans understand what it truly means to be ready.

“The Ready Campaign has made extraordinary strides in educating and empowering Americans to take steps to prepare themselves, their families and their communities for a disaster but there are still many people across the country who aren’t planning ahead for emergencies,” said Lisa Sherman, President and CEO of the Ad Council. “This creative exemplifies how planning for an emergency is as doable as anything else we plan for in our lives.”

The new creative will have English and Spanish TV spots, radio, outdoor and digital banners.

For more information, visit NYC.gov/readyny, download the Ready NYC app, and follow the New York City Emergency Management on social media.

New York City Emergency Management

The New York City Emergency Management Department plans and prepares for emergencies, educates the public about preparedness, coordinates emergency response and recovery, and collects and disseminates emergency information. Residents can stay in touch with NYC Emergency Management via Facebook, Twitter, Instagram, and the agency’s website, NYC.gov/emergencymanagement. New Yorkers can also sign up for Notify NYC, New York City’s official source for information about emergency events and important City services, by downloading the Notify NYC app, visiting NYC.gov/notifynyc, calling 311 (212-639-9675 for Video Relay Service, or TTY: 212-504-4115) or by following @NotifyNYC on Twitter.

The Ad Council

The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter and Instagram or view our PSAs on YouTube.

SCC

Schafer Condon Carter (SCC) is an independent creative and technology agency that delivers transformative brand and business ideas to drive results for its clients. AOR clients include Procter & Gamble, Johnson & Johnson, National Pork Board, Pepsico, Chicago Cubs, IDEAL INDUSTRIES, INC., Friendly’s Restaurants and Solo Cup Company among others. A simple mission drives SCC’s entrepreneurial, results-driven culture: “Think Again.” SCC’s integrated assets include SCC|Digital, SCC|PRISM, MAKE247 Content Studio and SCC|Design Services. The company also operates a private equity portfolio, SCC|Ventures, which has holdings in the food and tech sectors. Headquartered in a landmark building in Chicago’s historic West Loop district, SCC has a full-time staff of over 120. To learn more about SCC, visit: http://www.SCCThinkAgain.com/

SOURCE Ad Council; New York City Emergency Management

FEMA Encourages Preparedness Every Month

September 27, 2017

WASHINGTON, Sept. 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — All natural disasters, including the recent hurricanes, are a reminder how swiftly emergencies and disasters can happen. To address the fact that less than 50 percent of households have developed an emergency plan and discussed it with their families, FEMA and the Ad Council are working to inform and encourage all Americans to plan ahead for disasters. FEMA and the Ad Council are announcing the release of new public service announcements (PSAs) as part of the Ready Campaign to conclude National Preparedness Month. The PSAs, “Disasters Don’t Plan Ahead. You Can,” encourage families to take time to talk about their emergency plans – what to do, where to go for an evacuation or shelter-in-place, and how to get in contact in the event that you are separated in a disaster or emergency.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8170051-ad-council-fema-ready-gov-national-preparedness-month-disaster-plan/

“Preparedness is a shared responsibility. It’s important to be aware of your local hazards,” said FEMA Acting Deputy Administrator for Protection and National Preparedness Katie Fox. “The first step to preparing for a disaster doesn’t cost anything – talk to your family and make a plan for evacuation, shelter and communication. Discuss what you will need. You can also take training or a CPR course to help yourself and others.”

The new PSAs build on the success of last year’s theme, “Don’t Wait. Communicate. Make Your Emergency Plan Today.” The PSAs encourage families to have a conversation and develop an emergency communication plan, a no-cost preparedness action, before disasters such as tornadoes, flooding, earthquakes, power outages and hurricanes strike.

Created pro bono by Chicago-based advertising agency Schafer Condon Carter (SCC), the creative illustrates that disasters do not plan ahead or accommodate our busy schedules, but there is something we can do by preparing in advance for the types of disasters that can happen where we live, work and travel.

“The goal of this campaign is to help compel Americans into action by capturing a simple truth – that disasters don’t tell you when and where they are coming – and placing it into the context of their busy lives,” said David Selby, President and Managing Partner of SCC. “We plan for almost everything in our lives, but we don’t plan ahead for what could be the most impactful, and potentially devastating, events. This messaging aims to encourage preparedness by showing just how necessary it is to plan ahead and to build it into your everyday life.”

“The recent hurricanes are a reminder that we can never be too prepared in the event of an emergency. The Ready Campaign and FEMA continue to make strides in educating and empowering Americans to take steps to prepare themselves, their families and their communities for a disaster but there are still many people across the country who aren’t planning ahead,” said Lisa Sherman, President and CEO of the Ad Council. “This creative exemplifies how easy it is to take the first step toward being prepared.”

As part of an ongoing collaboration with state, local, tribal and territorial emergency management partners, PSA localizations were coordinated with more than 42 states, cities and territories. The PSAs drive audiences to their local emergency management or agency’s website for resources and information regarding risks pertinent to their area.

Since its launch in 2003, the Ready Campaign has received more than $1.2 billion in donated media. The campaign helped generate nearly 100 million unique visitors to Ready.gov, who are looking to learn how to be better prepared. The new creative will have English and Spanish TV spots, radio, outdoor and digital banners.

For more information visit Ready.gov/communicate, download the FEMA App here, and follow the campaign on Facebook and Twitter.

Federal Emergency Management Agency

FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.

The Ad Council

SCC

SOURCE Ad Council; FEMA

Two More Medals for the Trophy Case: Yolo Rum Takes Home Silver and Bronze Medals at 2017 Global Spirit Awards

September 27, 2017

Yolo Rum - You Only Live Once... Be extraordinary, drink extraordinary rum!

DENVER and LAS VEGAS, Sept. 22, 2017 /PRNewswire-HISPANIC PR WIRE/ — The winning of medals at prestigious spirits competitions is becoming a habit for Yolo Rum. Last month, the company’s premier blend, Yolo Rum Gold, won a silver medal and premium mixer blend Yolo Rum silver won a bronze medal at the inaugural Global Spirit Awards. This marks the fourth industry competition this year in which Yolo Rum has won medals.

Photo – https://mma.prnewswire.com/media/559697/Yolo_Rum_Silver_and_Bronze_at_Global_Spirit_Awards.jpg

“I continue to be very gratified,” said Yolo Rum founder Philip Guerin. “The old saying says that hard work pays off—in my experience, that’s 100% true. Can’t rest on our laurels, though—tomorrow it’s back to the grindstone.”

Held August 16–18 at the Tropicana Hotel, the 2017 Global Spirit Awards attracted nearly 300 entries from 5 continents and 25 of the United States. An elite panel of nine judges with 150 years combined experience in spirits presided over the competition, awarding honors in a variety of categories. While perhaps hard to believe, the Global Spirit Awards is the first-ever spirits competition held in Las Vegas.

With wins at the Global Spirit Awards, San Diego International Spirits Festival, New York World Wine and Spirits Competition, and the WSWA Spirits Tasting Competition, Yolo Rum continues an impressive, award-winning run at industry expositions and competitions. Yolo Rum has received multiple Best-of-Class wins from Spirits of the Americas, won multiple gold medals at the Denver International Spirits Competition and taken home more gold medals at the Miami Rum Renaissance Festival. With these two latest medals, it may be time to invest in an additional trophy case.

At the heart of the Yolo Rum operation is master distiller Francisco “Don Pancho” Fernandez. Born in Cuba and operating out of the Republic of Panama, Don Pancho is the world’s most-respected and honored ronero (that’s “rum blender,” for the layman). The recipient of hundreds of awards, Francisco “Don Pancho” Fernandez is acclaimed worldwide as the ultimate practitioner of his craft and recognized as a man who elevates the trade of rum making to high art. Yolo Rums are gluten free, with no added sugar or molasses and no artificial colors, flavors or preservatives, and the company produces its products using revolutionary environmentally sustainable processes. Offering boutique quality at exceptional value, Yolo Rum is the ideal synthesis of ancient crafts and modern tastes.

Logo – https://mma.prnewswire.com/media/488493/Yolo_Rum_Logo.jpg

SOURCE Yolo Rum

Honda Returns to Austin City Limits Music Festival with New Honda Stage Headliners, Pop Art-Inspired Vehicle Collaboration and Free Ridesharing

September 27, 2017

‘Hail-A-Honda’ partnership with Ride Austin and Austin City Limits Music Festival provides free ridesharing to the fest for ACL Festivalgoers over both weekends

AUSTIN, Texas, Sept. 26, 2017 /PRNewswire-HISPANIC PR WIRE/ — Honda is returning to Austin City Limits Music Festival for its 9^th year as a sponsor with some of ACL Fest’s most highly anticipated acts on the Honda Stage, the Honda x Waterloo Records Artist Signing Stage, a special collaboration with pop artists DABSMYLA and their custom-designed Civic Hatchback, as well as the return of the “Hail-A-Honda” rideshare service providing complimentary rides to ACL Fest attendees.

The Honda Stage returns to ACL Fest for 2017 with some of today’s most popular artists including headliners Chance The Rapper, The xx and Gorillaz, along with artists such as Run The Jewels, Cut Copy, Glass Animals, and The Revivalists. The full Honda Stage line-up is available at http://aclfestival.com/schedule.

“Honda’s deep investment in music forges a connection with fans across the country through festivals and live events like ACL that serve as the core of our Honda Stage music platform,” said Alicia Jones, Manager, Honda National Advertising. “As part of our activation this year, we are showing off the all-new 2017 Civic Type R, the fastest, most powerful Honda and the first-ever Honda Type R model to be sold in America.”

‘Hail-A-Honda’ Complimentary Rideshare

Honda and the Central Texas Honda Dealers have teamed up with Ride Austin, Austin’s nonprofit rideshare, for the second consecutive year to bring the “Hail-A-Honda” rideshare service for the Austin City Limits Music Festival. Hail-A-Honda will provide attendees complimentary rides to the music festival over its two weekends (Oct. 6 –8 and 13 –15) from 11am to 5pm daily. Fans headed to the festival can access their free rides in ACL Fest-wrapped 2017 Honda CR-V sport utility vehicles via the Ride Austin app through the “Honda” vehicle class button. Cars accommodate up to four passengers, and riders will also receive a free bandana and ACL Fest chilled water during their free ride.

“ACL Fest is one of Austin’s greatest annual events and the Central Texas Honda Dealers are proud to be deeply associated with such a vibrant music-filled experience again for 2017,” said Cliff Collier, President of the Central Texas Honda Dealers Association.

Music-Meets-Pop Art: DABSMYLA Customized Honda Civic Hatchback

Australian husband-and-wife visual artists, DABSMYLA, known for their whimsical pop art and diverse projects such as cartoon murals, have collaborated with Honda for this year’s music festival season by bringing their customized Civic Hatchback to Austin City Limits Music Festival. The DABSMYLA Civic Hatch will be on display at the Honda x Waterloo Records Artist Signing Stage and is inspired by the artists’ shared love of life, friends and live music, with each design element carrying its own meaning. The instruments painted on the Civic Hatchback represent a deep love and appreciation of music with the lightning bolt representing the energy of live music, and the smile reminding fans of the good times they have had while experiencing live music.

“We are thrilled that this collaboration with Honda let us bring our musical inspiration to life – the energy that comes along with music at festivals is what we wanted to shine through our design. We wanted to be able to capture the love and positivity that people are feeling as they listen to their favorite songs in a live setting, like at ACL Fest,” said Dabs and Myla.

Honda/Waterloo Records Autograph Signings at ACL

Honda and the Austin born and raised Waterloo Records have joined forces to provide a unique experience integrating festivalgoers’ love for music and automobiles. In addition to showcasing the 2017 Civic Hatchback and Civic Type R, ACL Fest artists will be stopping by to autograph albums purchased at the Waterloo Pop-Up Record Store next to the “Honda x Waterloo Records Artist Signing Stage.” Fans can also check out the DABSMYLA 2017 Honda Civic Hatchback collaboration on display at the stage over both weekends.

Honda and Music Festivals

Music festivals and live events are at the heart of Honda’s deep involvement with music, which includes over 16 years presenting the Honda Civic Tour, as well as partnering with premier U.S. music festivals. Honda celebrates nine years at Austin City Limits Music Festival, on the heels of the brand’s fourth year and sixth year, respectively, in bringing the Honda Stage and top music talent, along with a curated concert going experience, to Music Midtown and Governors Ball, featuring performances by Childish Gambino, Flume, Tove Lo, Wiz Khalifa, Phantogram and more in 2017. Agency Marketing Factory has been producing Honda’s festival campaign since 2009.

About Hail-A-Honda Promo

NO PURCHASE NECESSARY. Must be Texas resident/18+. Visit www.HondaACLFest.com for complete terms and details.

About Honda Stage

Building on its deep foundation of bringing music to fans, American Honda has created Honda Stage, a unique combination of exclusive online content as well as live events including the Honda Civic Tour and premier music festival partnerships with Austin City Limits Music Festival, Music Midtown and Governors Ball. Honda brought together an unprecedented group including iHeartMedia, UPROXX Media, YouTube and Vevo to produce and distribute some of the best original, high-quality music content available. With Honda Stage, music fans have access to custom live and online music programming and performances, behind-the-scenes content, artist interviews and more. (For more go to www.YouTube.com/HondaStage)

About Honda

Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity Fuel Cell passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for 34 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 95 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

About Austin City Limits Music Festival

Launched in 2002 and inspired by the long-running PBS show, Austin City Limits, The Austin City Limits Music Festival has grown into a two-weekend experience, featuring over 110 world-renowned and up-and-coming acts on 8 stages in Austin’s crown jewel Zilker Park. The festival, now among the largest and most recognized in the country, hosts 75,000 music lovers per day from Austin and around the globe. Its diverse lineup spans pop, rock, folk, alt-country, blues, gospel, R&B and EDM.

About Central Texas Honda Dealers

Honda has always been a major force in the automotive market, and the Central Texas Honda Dealers are no different. We want to be more than a major automotive force. We want to give every customer the ultimate car buying experience in Central Texas. That’s why we established a collaborative force in nine cities and four markets. The Result- A great customer experience at all seven dealerships with a full line of reliable, fuel-efficient and fun-to-drive vehicles that have advanced safety technologies. The Honda lineup includes the Fit, Civic, Accord and Clarity Fuel Cell passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

About Waterloo Records

Waterloo Records is one of Austin’s legendary indie record stores and has been serving our loyal customers for over 35 years. The ideas that served us so well in the beginning, have never changed. A knowledgeable staff, an emphasis on customer service and great live performances are what Waterloo Records is, has been, and will always be about. Add to that an extensive selection of music spanning all styles, a special propensity for Texas artists, and a store and signing booth at Austin’s landmark ACL festival for 16 years, then it becomes readily apparent what Austin’s music lovers have been shouting about.

About Ride Austin

RideAustin is the world’s only nonprofit rideshare company, serving the Austin community with competitively priced rideshare services. RideAustin was founded to provide hyperlocal services, pay drivers a fair wage, do things differently, and give back on the community. Since our inception in June 2016, RideAustin has grown to be a community asset in Central Texas. Our unique “Round Up” feature allows riders to donate a percentage of their fare to local charities. Through this feature, RideAustin has raised over $250,000 for 60 local nonprofits including Austin Music Foundation, Central Texas Foodbank, AIDS Services of Austin and many more in our first year of operation. In addition, we are working with other local nonprofits to offer free or subsidized rides to constituent groups in need of reliable, affordable transportation. To learn more about our organization please visit www.rideaustin.com.

About DABSMYLA

Australian husband-and-wife visual artists, DABSMYLA, employ a shared design language that dictates subject matter, positioning, color theory and perspective. With this established framework and unspoken set of rules- strengthened by over a decade of working together simultaneously – their singular goal is to tell an expansive story that is wholly unique to their own experiences. DABSMYLA enhance their works with immersive environments that enhance the sense of whimsy and grandeur contained inside paintings, mixed media and sculpture. This milieu isn’t simply adornment, but rather the tangible foundation for which everything else stands upon.

About Marketing Factory

Marketing Factory is an award-winning ad agency that makes music work for brands. The Venice, California-based company captures the imagination and mindshare of audiences, powering strategy and execution behind groundbreaking lifestyle campaigns.

Photo – https://mma.prnewswire.com/media/561862/ACL_Hail_A_Honda_Rideshare_CR_V.jpg
Logo – https://mma.prnewswire.com/media/561867/American_Honda_Motor_Co_Inc_Logo.jpg

SOURCE American Honda Motor Co., Inc.

2018 Miss El Tiempo Nevada And Miss Teen El Tiempo Nevada To Be Crowned Oct. 7 In Official Preliminary To Miss Nevada USA

September 26, 2017

www.reviewjournal.com (PRNewsFoto/Las Vegas Review-Journal)

LAS VEGAS, Sept. 26, 2017 /PRNewswire-HISPANIC PR WIRE/ — El Tiempo, Southern Nevada’s largest Hispanic publication, will crown the 2018 Miss El Tiempo Nevada and Miss Teen El Tiempo Nevada on Saturday, Oct. 7 at 7 pm at the Lowden Theatre of the Las Vegas Academy of the Arts in Downtown Las Vegas. Twenty-three young women identifying as Latina will compete in the pageant, which is an official preliminary to the upcoming Miss Nevada USA and Miss Teen Nevada USA pageants. In addition, both winners will go on to represent Miss El Tiempo in the coming year throughout Las Vegas.

The 2018 Miss El Tiempo Nevada pageant is hosted by Cuban singer/songwriter Noybel Gorgoy, and community leader and president of the Multicultural Tennis Association, Carlos Mendez. DJ Dre Dae will provide the entertainment as contestants compete in interview, evening gown and swimsuit (fitness for teen contestants). Other special presenters will include artist/entertainer Neal Portnoy, Las Vegas Latin Chamber of Commerce president Peter Guzman, and Miss Nevada USA 2017 Lauren York. The 2018 Miss El Tiempo is produced and directed by Robert Danielson, with choreography by Rebecca Kernes.

Tickets for the pageant are $10 in advance and can be purchased at misseltiemponv.com/tickets or by calling 702.383.0343. All seats include a special Miss El Tiempo gift bag.

Contestants in the 2018 Miss El Tiempo pageant include Natalia Ayala, Diana Cervantes-Adams, Miranda Contreras, Lilly Damil, Lili Equihua, Kayan Hung, Rebecca Live, Mya Orozco and Karen Ortega. The 2018 Miss Teen El Tiempo contestants include Anaeli Barthelemy, Saymi Castañeda, Luisa Collazos, Denisse Cruz, Crystal Effio, Karii Montoya, Catherine Mosquera, Maria Rebolledo, Laishka Rodriguez, Beyonce Romero Greiser Salgado, Ivette Venegas and Ruby Venegas.

The 2018 Miss El Tiempo pageant is presented by Skintegrity Skin Spa; Nevada Donor Network; Station Casinos, and La Bonita Supermarkets; and powered by the Las Vegas Review-Journal.

The Las Vegas Review-Journal and its digital products, including LVRJ.com are the largest and most widely read and visited news and information sources in the state of Nevada, northern Arizona, and southern Utah. As the region’s most trusted independent news media company, the award-winning Las Vegas Review-Journal has been serving Southern Nevadans for more than 100 years. The multi-media news, information and entertainment company owns a strong portfolio of print and digital niche products, including the monthly Luxury Las Vegas magazine; the weekly Spanish language newspaper El Tiempo; and online business journal the Las Vegas Business Press. In addition to 11 zoned weekly View Neighborhood Newspaper editions throughout the Las Vegas Valley, the Review-Journal also owns Boulder City Review, Pahrump Valley Times, Pahrump Mirror, and Tonopah Times-Bonanza & Goldfield News.

MEDIA CONTACT

Ed Cassidy, VP Marketing
[email protected] | 702.383.4664

Aisha Kasmir, Marketing Media Manager
[email protected] | 702.383.0486

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SOURCE Las Vegas Review-Journal

WESTMED Medical Group’s New Leadership Team is Announced

September 26, 2017

PURCHASE, N.Y., Sept. 26, 2017 /PRNewswire-HISPANIC PR WIRE/ — Dr. Michael Suzman, board chairman of WESTMED Medical Group (WMG), announces the new leadership team of Anthony Viceroy and Dr. Steven Meixler. The Purchase-based, multispecialty medical practice has over 500 physicians and advanced practice providers, more than 60 medical specialties and has 13 locations in the NY/CT area.

Anthony Viceroy, of Pleasantville, is the chief executive officer (CEO) heading up the organization that is one of the nation’s leading multispecialty medical practices serving Westchester and Fairfield counties. After joining WESTMED in 2012, Mr. Viceroy was named CEO of WESTMED in 2015, and expanded his critical role to include responsibilities such as strategic business planning and oversight of all organizational operations. Prior to joining WESTMED, Mr. Viceroy spent 10 years at Omnicom Group, a Fortune 200 global marketing and communications organization.

“I have never felt more confident in the direction we are headed at WESTMED, and our ability to make advancements that have a positive impact on health in our community,” Mr. Viceroy says. “As an award-winning medical group, we remain fully committed to innovative healthcare solutions that bring superior quality, efficiency and service to the region.”

Pulmonologist and internist Dr. Steven Meixler, of White Plains, who has been with the practice for over 12 years, has been appointed the new medical director of WMG.

Dr. Meixler said, “After practicing medicine for 27 years and partnering with my patients to optimize their health and quality of life, I’m honored to have this opportunity to focus my efforts on collaborating with our leadership team and medical staff to promote our nationally recognized health programs. We are committed to improving the health of all of our patients in Westchester and Connecticut by caring for each individual’s concerns and needs.”

Previously serving as co-medical director, Dr. Meixler is board certified in internal medicine, pulmonary diseases and critical care medicine. He was awarded his medical degree from Boston University School of Medicine and completed a fellowship in pulmonary and critical care medicine at New York University Medical Center / Bellevue Hospital Center. He is affiliated with White Plains Hospital, where he served as chief of the division of pulmonary and critical care medicine and as director of the Internal Medicine Department.

WESTMED Medical Group, based in Purchase, NY, is an award-winning multi-specialty medical practice, staffed by a team of over 1,200 employees dedicated to providing integrated, high quality patient care at its 13 locations in Westchester County, NY and Fairfield County, CT. The practice, known for its one-stop-shopping medical experience, has a national reputation for measured health care excellence. WESTMED has New York medical offices in White Plains, Rye, Yonkers, Purchase, Scarsdale and New Rochelle, with Connecticut offices in Greenwich, Darien, Stamford and Norwalk.

Contact:
Linda Martin
1-914-681-5282
[email protected]

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SOURCE WESTMED Medical Group

Target Selects Fintech® to Streamline Beverage Alcohol Category

September 26, 2017

TAMPA, Florida, Sept. 26, 2017 /PRNewswire-HISPANIC PR WIRE/ — Target Corporation has selected Fintech to manage payments between Target and 749 of its 814 beverage alcohol distributors. This significant award continues a relationship between Target and Fintech dating back to 2003. As the leader in data and electronic payments for alcohol purchases, Fintech is honored to remain a trusted partner of Target during this multi-year agreement.

Leaders in the retail space, such as Target, know how cumbersome the beverage alcohol industry can be, and choose Fintech because they know Fintech can be trusted to deliver superior service, vital regulatory industry knowledge, and help ensure compliance.

Fintech is the pioneer in the industry – spending decades working with all fifty states to ensure electronic funds transfer (EFT) was an accepted method of payment for alcohol invoices. Fintech continues to pave the way with the development of new products to deepen its synergy with retail and distributor customers throughout the country.

“Fintech is proud to be the data and electronic payment solution for Target’s beverage alcohol category,” stated Fintech CEO Scott Riley. “Fintech will continue to provide Target with outstanding customer support, unmatched distributor coverage and a comprehensive solution for its alcohol purchases.”

Fintech’s OneSource® solution provides alcohol retailers and distributors with a suite of products and services to streamline the alcohol purchase process. Business tools deliver valuable insight into purchase habits through customized analytic reporting, and resolution is made simple with reconciliation, purchase order and credit features.

For more information on Fintech’s OneSource solution and its national retail partners, please visit www.fintech.net or contact 800.572.0854.

About Target
The first Target store opened in 1962 in the Minneapolis suburb of Roseville, Minn., with a focus on convenient shopping at competitive prices. Today, Target remains committed to providing a one-stop shopping experience for guests by delivering differentiated merchandise and outstanding value with its Expect More. Pay Less® brand promise. Target currently is the second largest general merchandise retailer in America, with Target.com consistently being ranked as one of the most-visited retail Web sites. For more information, visit Target.com/Pressroom.

About Fintech
Fintech®, the leader in data and electronic payment for alcohol purchases, provides a OneSource® solution assisting retailers and distributors in managing their beverage alcohol business. With a comprehensive suite of products and services, Fintech provides insight into purchasing habits and product cost, resolution through reconciliation, purchase order and credit tools, and an avenue for the seamless exchange of data. Servicing over 450,000 relationships and 3,200 distributors, Fintech processes over 500,000 invoices weekly, representing $24 billion in payments annually. For more information, visit www.fintech.net and follow us on Facebook, Twitter, and LinkedIn.

Contact: Misha Hart, 800.572.0854 x 3827, [email protected]
Fintech on Facebook, Twitter, and LinkedIn

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SOURCE Fintech

CNET en Español Honors the Top 20 Most Influential Latinos in Technology

September 26, 2017

SAN FRANCISCO, Sept. 26, 2017 /PRNewswire-HISPANIC PR WIRE/ — In celebration of Hispanic Heritage Month, CNET en Español, CNET’s Spanish-language sister site, today continues its tradition of honoring the contributions of Latinos working in science and technology by publishing its annual list of the Top 20 Most Influential Latinos in Technology. In recognition of the prominent role diversity plays in the evolution of artificial intelligence and machine learning, this year’s list includes six individuals whose work has made important strides in that space at Amazon, Apple, Facebook, Pandora, Mozilla, Qualcomm, Nvidia and Nuance.

“Our list shines a light on the vision and creativity of Latinos who play an important role in the tech industry,” said Gabriel Sama, Managing Editor of CNET en Español. “This year, experts in artificial intelligence appear prominently on the list. As A.I. technology improves, we need a tremendous amount of data from diverse sources, including voices in a variety of languages and accents. In this way, our machines can learn to serve a wider cross-section of the world’s population.”

Selected by the CNET en Español editorial staff, the list is comprised of professionals in STEM or creative fields that meet the following criteria: born in Spain or Latin America, or in the U.S. of Hispanic origin; working in the U.S. or at a company with operations in the country; and those who are in senior positions and involved in the decision-making processes or play key creative roles in the technology space.

“To be part of CNET en Español’s list of the 20 Most Influential Latinos in Tech for the second time is an honor,” said Pilar Manchón, Director of Cognitive Interfaces at Amazon. “Diversity is a very important aspect at all levels, but even more so in the field of artificial intelligence. My experience tells me that the most innovative solutions and opportunities often emerge from the confluence of different perspectives, disciplines and experiences. Diversity of thought, gender, education and points of view enriches the ecosystem, allows us to widen our perspectives and helps us advance in the right direction.”

This year’s list includes the following (in alphabetical order):

Manuel Bronstein – Vice President of Product, YouTube
Òscar Celma – Head of Research, Senior Director, Pandora
Alberto Cerriteño – Principal Art Director 3D for Everyone, Microsoft
Nonny de la Peña – Founder and Chief Executive Officer, Emblematic Group
Serafín Díaz – Vice President of Engineering, Qualcomm
Luis Domínguez – Avionics Systems Engineer, NASA Jet Propulsion Laboratory
Carlos Guestrin – Director of Machine Learning, Apple
César Hidalgo – Head of the Collective Learning Group, MIT Media Lab
Daniel Loreto – Engineering Manager, Airbnb
Diana Macias – Software Engineering Manager, Mobile and Front-end Development, Twitter
Pilar Manchón – Director of Cognitive Interfaces, Amazon
Jessica J. Márquez – Research Engineer, Human System Integration Division, NASA Ames Research Center
André Natal – Senior Speech Engineer, Mozilla
Charlie Ortiz – Director of the Laboratory for Artificial Intelligence, Natural Language Processing Nuance
Carolina Parada – Principal Deep Learning Engineer, Nvidia
Santiago Pina Ros – Software Engineer, WhatsApp
Joaquin Quiñonero Candela – Director of Applied Machine Learning, Facebook
Enrique Rodríguez – Executive Vice President & Chief Technical Officer, AT&T Entertainment Group
Katia Vega – Assistant Professor of Design, University of California, Davis
Alberto Villarreal – Creative Lead, Consumer Hardware, Google

About CNET
For more than 20 years, CNET has been the world’s leading tech media brand with tens of millions of people consuming its news and reviews content on multi-platforms each month. Through unmatched reporting and unparalleled reviews CNET educates, inspires and tells the real story of the way technology shapes consumers lives and the ideas behind them. CNET offers the best advice for living with technology and covers every aspect of consumer technology from personal and automotive tech to smart appliance and home technology. CNET also publishes a number of stand-alone editorial products including: Roadshow an auto-destination site that brings a fresh tech perspective to car owners, buyers and enthusiasts; CNET Magazine, a quarterly print publication; Tech Today, CNET’s app featuring the day’s top 10 tech stories of the day; and CNET en Español, CNET’s Spanish-language sister site.

For more information, visit and follow CNET on Twitter (@CNET) and Facebook (www.facebook.com/cnet). CNET is a property of CBS Interactive.

About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the world’s largest publisher of premium digital content and a perennial top 10 internet company. CBS Interactive’s brands span popular categories like technology, entertainment, sports, news and gaming. Properties include the websites, apps and streaming services of the CBS Television Network such as the CBS All Access subscription service, the 24/7 digital news network CBSN, and CBS Sports‘ digital brands as well as digital-first properties in key content verticals, including CNET, TVGuide.com, GameSpot, Last.fm, Metacritic and Chowhound.

Follow CBS Interactive on Twitter at twitter.com/cbsi and on Facebook.

SOURCE CNET

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