Ismael Cala Foundation and the First Lady of Panama organize fundraising dinner for people with HIV/AIDS

September 2, 2017

MIAMI, Sept. 2, 2017 /PRNewswire-HISPANIC PR WIRE/ — The Ismael Cala Foundation (FIC – Fundación Ismael Cala) and Lorena Castillo de Varela, First Lady of Panama, are organizing the “Leadership and Zero Discrimination” dinner this coming September 13, the purpose of which is to raise funds for people living with HIV/AIDS in Panama.

The assistance will be allocated to the Home of the Good Samaritan (Hogar El Buen Samaritano), “a light at the end of the tunnel for low-income people living with HIV, or who have developed AIDS,” explained Dilcia Ruán, manager of the FIC.

Funds will also be allocated to the CALA Program, Academic Center for Leadership in Action (Centro Académico para el Liderazgo en Acción), which is a driving force for the training for adolescents in emotional leadership and entrepreneurship in Latin America and the Caribbean.

“My thanks to the First Lady and to all the Panamanian institutions that are organizing this event. Our foundation is continuing to work for the inclusion of low-income people, or those suffering discrimination for any reason at all,” said Ismael Cala, President of the FIC.

The dinner will be held at 6:00 pm on September 13, at the Hotel Miramar Intercontinental in Panama City. Fundación Cable&Wireless Panamá is also sponsoring the event. Reservations can be made through http://ticketplus.com.pa/evento/cena-de-gala-con-ismael-cala/ and to arrange for an entire table, please inquire at the offices of Ticket Plus at Calle 50, Plaza Los Portales or Albrook Mall.

ABOUT THE ISMAEL CALA FOUNDATION

The Foundation is a non-profit organization under the leadership of Ismael Cala, which seeks to have an impact on communities in Latin America and the Caribbean by training adolescents in leadership and entrepreneurship; to strengthen organizations for social development serving children and adolescents with cognitive impairments, and to forge connections between young people and our allies to foster their education and training through the awarding of scholarships.

ABOUT ISMAEL CALA

Life and business strategist; bestselling author on themes of leadership, entrepreneurship and personal development; ambassador for the concept of productive happiness in Latin America.

For more than five years he was the host of CALA during prime time on CNN en Español. The New York Times has called him “the Latino Larry King.” He is currently considered one of most important communicators in the Americas, and his message of social entrepreneurship, mindfulness and wellbeing has had an impact on millions of people who follow his work in books, seminars, workshops and lectures. Cala has visited more than 25 countries.

Author of the bestsellers Despierta con Cala (‘Wake up with Cala’), La vida es una piñata (‘Life is a piñata’), El analfabeto emocional (‘The emotional illiterate’), El poder de escuchar (‘The power of listening’), Un buen hijo de P…(‘A real S.O.B.’) and El secreto del bambú (‘The secret of bamboo’), Cala was born in Santiago de Cuba in 1969, and holds a degree in Art History from Universidad de Oriente. He is the co-author of the book “Beat the Curve,” with Brian Tracy. He graduated from the School of Communication at York University in Toronto, and has a diploma from Seneca in Television Production.

He has worked with great teachers such as Deepak Chopra y John C. Maxwell, and has studied with coaches such as Tony Robbins and Miguel Ruiz. Cala belongs to the faculty of adjunct professors at Atlantis University and Next University. He is President of Cala Enterprises Corporation and the Ismael Cala Foundation. Come visit: www.IsmaelCala.com.

SOURCE Cala Enterprises

American Honda Reports August 2017 Auto Sales

September 1, 2017

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The 2017 Honda Civic Type R, along with other sporty variants, helped Civic to an 11.2 percent sales increase in August.

TORRANCE, California, Sept. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported total August sales of 146,015 Honda and Acura vehicles, a slight decrease of 2.4 percent vs. August 2016. Total Honda Division sales decreased 1.8 percent on sales of 132,883. Honda cars gained 4.2 percent with 71,433 vehicles sold in August, while Honda trucks were down 8 percent on sales of 61,460 units due largely to limited inventory of key models. Acura Division sales were down 7.8 percent on August sales of 13,132 vehicles, with trucks declining 1.4 percent on sales of 9,211 units, and cars down 20.1 percent on sales of 3,921 vehicles.

Honda

Honda cars showed no signs of slowing in August, with Civic grabbing a strong 11.2 percent gain versus 2016 and Accord holding steady in the final year of its current form, despite all-new competition. With the exception of HR-V, which set a new August record close to its best month ever, Honda trucks were still feeling the pinch of tight supplies in August.

HR-V set a new August sales record, jumping 26.7 percent on sales of 9,603, just 176 shy of its best month ever.
Civic sales again topped 36,000, for a gain of 11.2 percent in August.
Accord crested 30,000 sales for the month as it continued to buck the downward sedan sales trends among other manufacturers.

“With millions of people suffering due to the extreme weather in Texas and neighboring states, our thoughts and concerns are focused on their quick recovery and we are committed to supporting our customers at this difficult time,” said Jeff Conrad, senior vice president of the Automobile Division of American Honda.

Acura

The ILX, Acura’s gateway model, again led Acura sales gains in August as the luxury sedan market saw many luxury carmakers continuing to pour on the incentives in a bid to find sales. On the truck side, the Acura RDX continued to show sales strength, setting a new August record in one of the industry’s hottest segments.

ILX sales were up for the third month in a row, gaining 17.7 percent in August on sales of 1,380.
RDX set a new August sales record, gaining 11.2 percent on sales of 4,679 for the month.

“At a time like this, our thoughts are with those who are suffering from the hurricane in Texas and we are taking steps to support our customers during this challenging time,” said Jon Ikeda, vice president & general manager of the Acura division.


	American Honda Vehicle Sales for August 2017
				Month-to-Date				Year-to-Date
				August 2017	August 2016	DSR** % Change	MoM % Change	August 2017	August 2016	DSR** % Change	YoY % Change
	American Honda Total			146,015	149,571	-6.0%	-2.4%	1,088,881	1,094,725	-0.5%	-0.5%
	Total Car Sales			75,354	73,431	-1.2%	2.6%	539,889	564,425	-4.3%	-4.3%
	Total Truck Sales			70,661	76,140	-10.6%	-7.2%	548,992	530,300	3.5%	3.5%
	Honda		Total Car Sales	71,433	68,523	0.4%	4.2%	507,010	526,962	-3.8%	-3.8%
	Honda		Total Truck Sales	61,450	66,802	-11.4%	-8.0%	480,691	460,849	4.3%	4.3%
	Acura		Total Car Sales	3,921	4,908	-23.1%	-20.1%	32,879	37,463	-12.2%	-12.2%
	Acura		Total Truck Sales	9,211	9,338	-5.0%	-1.4%	68,301	69,451	-1.7%	-1.7%
	Total Domestic Car Sales			66,145	67,054	-5.0%	-1.4%	448,647	524,739	-14.5%	-14.5%
		Honda Division		62,334	62,265	-3.6%	0.1%	416,497	488,231	-14.7%	-14.7%
		Acura Division		3,811	4,789	-23.4%	-20.4%	32,150	36,508	-11.9%	-11.9%
	Total Domestic Truck Sales			70,661	76,140	-10.6%	-7.2%	548,992	530,300	3.5%	3.5%
		Honda Division		61,450	66,802	-11.4%	-8.0%	480,691	460,849	4.3%	4.3%
		Acura Division		9,211	9,338	-5.0%	-1.4%	68,301	69,451	-1.7%	-1.7%
	Total Import Car Sales			9,209	6,377	39.1%	44.4%	91,242	39,686	129.9%	129.9%
		Honda Division		9,099	6,258	40.0%	45.4%	90,513	38,731	133.7%	133.7%
		Acura Division		110	119	-11.0%	-7.6%	729	955	-23.7%	-23.7%
	Total Import Truck Sales			0	0	0.0%	0.0%	0	0	0.0%	0.0%
		Honda Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
		Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total			132,883	135,325	-5.4%	-1.8%	987,701	987,811	-0.0%	-0.0%
		* ACCORD		30,019	30,115	-4.0%	-0.3%	221,013	231,415	-4.5%	-4.5%
		* CIVIC		36,482	32,807	7.1%	11.2%	248,928	255,599	-2.6%	-2.6%
		CLARITY		56	0	0.0%	0.0%	466	0	0.0%	0.0%
		CR-Z		26	222	-88.7%	-88.3%	624	1,699	-63.3%	-63.3%
		* FIT		4,850	5,370	-13.0%	-9.7%	35,976	38,187	-5.8%	-5.8%
		INSIGHT		0	9	-100.0%	-100.0%	3	62	-95.2%	-95.2%

		CROSSTOUR		0	7	-100.0%	-100.0%	5	720	-99.3%	-99.3%
		* CR-V		30,960	36,517	-18.4%	-15.2%	249,977	231,609	7.9%	7.9%
		HR-V		9,603	7,580	22.0%	26.7%	66,010	51,417	28.4%	28.4%
		ODYSSEY		8,709	9,992	-16.1%	-12.8%	66,999	85,881	-22.0%	-22.0%
		PILOT		9,568	9,269	-0.6%	3.2%	73,908	81,793	-9.6%	-9.6%
		RIDGELINE		2,610	3,437	-26.9%	-24.1%	23,792	9,429	152.3%	152.3%

		***	Memo: Accord FHEV	2,162	890	133.9%	142.9%	15,152	1,720	780.9%	780.9%
			Memo: Civic Hybrid	0	50	-100.0%	-100.0%	58	817	-92.9%	-92.9%
	Acura Division Total			13,132	14,246	-11.2%	-7.8%	101,180	106,914	-5.4%	-5.4%
		ILX		1,380	1,172	13.4%	17.7%	7,851	10,831	-27.5%	-27.5%
		NSX		21	22	-8.1%	-4.5%	329	45	631.1%	631.1%
		RLX		110	118	-10.2%	-6.8%	729	951	-23.3%	-23.3%
		TLX		2,410	3,595	-35.4%	-33.0%	23,970	25,632	-6.5%	-6.5%
		TSX		0	1	-100.0%	-100.0%	0	4	-100.0%	-100.0%

		MDX		4,532	5,131	-14.9%	-11.7%	32,814	34,648	-5.3%	-5.3%
		RDX		4,679	4,207	7.1%	11.2%	35,487	34,803	2.0%	2.0%

		***	Memo: ILX Hybrid	0	0	0.0%	0.0%	0	1	-100.0%	-100.0%
			Memo: RLX Hybrid	13	19	-34.1%	-31.6%	143	134	6.7%	6.7%
			Memo: TSX Wagon	0	0	0.0%	0.0%	0	0	0.0%	0.0%
			Memo: MDX Hybrid	217	0	0.0%	0.0%	836	0	0.0%	0.0%
	Selling Days			27	26			204	204
	**** Hybrid			2,439	1,212	93.8%	101.2%	17,145	4,478	282.9%	282.9%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX

Photo: http://mma.prnewswire.com/media/551331/Honda_Civic_Type_R.jpg
Logo: http://mma.prnewswire.com/media/95602/honda_logo.jpg

SOURCE American Honda Motor Co., Inc.

(Español) Univision Communications Inc. responde al huracán Harvey con un esfuerzo en plataformas múltipes para proporcionar información esencial y recaudar fondos de ayuda

September 1, 2017

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Sorry, this entry is only available in Español.

MoneyGram and ScamAwareness.org Warn of Potential Charity Scams Following Hurricane Harvey Disaster

September 1, 2017

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DALLAS, Sept. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — MoneyGram (NASDAQ: MGI) and ScamAwareness.org are warning consumers to stay alert for scam artists trying to profit from the Hurricane Harvey disaster through fake charity scams.

“Unfortunately, criminals often exploit disasters for their own gain by creating fake charity names with bogus websites to solicit contributions through email, phone calls or social media,” says Kim Garner, MoneyGram’s head of global security and investigations. “Consumers should be leery of these fundraising tactics. We encourage people to research the charity before they give or, to only donate to charities they already know and trust.”

Other tips to prevent becoming a victim of a charity scam include:

Do not share personal or financial information unless the charity is confirmed to be reputable.
Avoid giving to organizations who say they only accept donations via cash or a wire transfer.
Do not open unsolicited emails that show alleged disaster pictures, they may be viruses used to steal personal information.

Consumers should also look closely at the name of the organization. Many times a fake charity’s name will be similar to a well-known organization, only off by a word or two. Consult the IRS website for legitimate, tax-exempt charities.

Consumers should call 1-800-MONEYGRAM (800-666-3947) if they believe MoneyGram was used to wire money as a result of a Hurricane Harvey related charity scam. This information can be helpful in stopping others from being scammed by the same scheme.

#moneygramnews

About MoneyGram International, Inc.

MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets. More information about MoneyGram International, Inc. is available at moneygram.com.

About ScamAwareness.org

ScamAwareness.org was founded by MoneyGram (NASDAQ:MGI) to raise awareness of common scams that target consumers. It provides tips and information that teach people to recognize the “red flags” that may indicate potential scams, and arm them with information that they can use to protect themselves and their loved ones.

Media Contact:
Michelle Buckalew
[email protected]
214-979-1418

SOURCE MoneyGram International

¡Vive Tu Vida! Get Up! Get Moving!® Brings Needed Services and Day of Family Fun to Omaha

September 1, 2017

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OMAHA, Nebraska, Sept. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — On Saturday, September 9, 2017, the National Alliance for Hispanic Health and OneWorld Community Health Centers, Inc. present the first Annual ¡Vive tu vida! Get Up! Get Moving!^® event in Omaha. The event promotes Hispanic family physical activity and good nutrition for better health and wellness for people of all ages and sizes.

“For eleven years ¡Vive tu vida! Get Up! Get Moving!, has provided nutrition education, free health screenings and wellness activities to communities across the nation,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group. “We are grateful and proud of the work and energy of all our partners and hundreds of volunteers that make these events such a success and celebration of family, culture, and health.”

“We’re proud to host Omaha’s first ¡Vive tu vida! Get Up! Get Moving!^® event at OneWorld Community Health Centers,” Andrea Skolkin, CEO of OneWorld Community Health Centers, said. “We’d like to thank the National Alliance for Hispanic Health for this opportunity to provide our patient population with important nutrition information, health screenings and wellness activities.”

What: ¡Vive tu vida! Get Up! Get Moving!^® event featuring —

Health Screenings: Glucose, Blood Pressure, BMI,and STI Screenings
Fitness: Zumba, Taichi, Kids Soccer, and Folkloric Dances
Nutrition: Healthy drinks and snacks, along with educational resources
Family fun: Live music, dance performances, prizes and giveaways

Where: Northeast parking lot of the Livestock Exchange Building – 4920 S. 30th Street
When: Saturday, September 9, 2017 from 9:00 am to 1:00 pm
Cost: FREE!

“The National Alliance for Hispanic Health has a longstanding commitment to help create healthier communities. We are proud to contribute to their efforts through our continuing support of ¡Vive tu vida! Get Up! Get Moving! events,” said Robert Forrester, President and CEO of Newman’s Own Foundation. The Foundation is marking its 8^th year as a national sponsor of the ¡Vive tu vida! Get Up! Get Moving! event series.

The events are also supported nationally by the Healthy Americas Foundation. This is the 11^th anniversary of the ¡Vive tu vida! Get Up! Get Moving! event series that in its first decade has been attended by over 175,000 people and provided over 85,000 free health screenings.

About the National Alliance for Hispanic Health (the Alliance) – The Alliance is the nation’s foremost science-based source of information and trusted non-partisan advocate for the best health outcomes for all. The Alliance represents thousands of Hispanic health providers across the nation providing services to more than 15 million each year. For more information, visit http://www.healthyamericas.org or call the Alliance’s Su Familia National Hispanic Family Health Helpline at 1-866-783-2645.

SOURCE National Alliance for Hispanic Health

California High Heat Advisory: Cal/OSHA Reminds Employers Shade Must Be Made Available for Outdoor Workers

September 1, 2017

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OAKLAND, California, Aug. 25, 2017 /PRNewswire-HISPANIC PR WIRE/ — As temperatures are projected to hit triple digits across the state with prolonged heat waves, Cal/OSHA reminds employers with outdoor workers that shade must be made available at all times, and must be in place when temperatures reach 80 degrees or above.

The National Weather Service has issued excessive heat warnings and high heat advisories statewide, especially in inland areas. Periods of prolonged, widespread triple digit heat is expected tomorrow through Thursday in downtown Los Angeles and much of Southern California’s inland areas, as well as in the Bay Area, Monterey, Sacramento and Central Valley regions.

“Heat illness can be prevented, and providing access to shade and encouraging workers to take short breaks is one of the keys,” said Cal/OSHA Chief, Juliann Sum. “It also allows employers to monitor for signs of heat illness.”

Cal/OSHA urges workers experiencing possible overheating to take a preventative cool-down rest in the shade until symptoms are gone. Workers who have existing health problems or medical conditions that reduce tolerance to heat, such as diabetes, need to be extra vigilant. Some high blood pressure and anti-inflammatory medications can also increase a worker’s risk for heat illness.

Staying properly hydrated throughout the workday is one of the most effective heat illness prevention techniques. Cal/OSHA encourages all workers to drink at least one quart of water every hour, preferably sipping an 8-ounce cup of water every 15 minutes. Drinks such as soda, sports drinks, coffee, energy drinks or iced tea are not recommended for hydration. Also, the lingering effects of alcoholic beverages can contribute to quickly dehydrating the body in hot weather.

In addition to the basic steps outlined by California’s heat regulation for employers with outdoor workers, heat at or above 95 degrees Fahrenheit requires additional precautions. Among other measures, it is crucial that workers are actively monitored for early signs of heat illness. This helps ensure sick employees receive treatment immediately and that the symptoms do not develop into serious illness or death.

In case a worker does get sick, supervisors and coworkers must be trained on the emergency procedures required to ensure that the sick worker receives treatment immediately and serious illness does not develop.

Cal/OSHA inspects outdoor worksites in agriculture, construction, landscaping, and other operations throughout the heat season.

Cal/OSHA’s Heat Illness Prevention special emphasis program, the first of its kind in the nation, includes enforcement of heat regulations as well as multilingual outreach and training program for California’s employers and workers. Online information on heat illness prevention requirements and training materials are available on Cal/OSHA’s Heat Illness Prevention web page and the Water. Rest. Shade. campaign site. A Heat Illness Prevention e-tool is also available on Cal/OSHA’s website.

Cal/OSHA helps protect workers from health and safety hazards on the job in almost every workplace in California. Employers and workers who have questions or need assistance with workplace health and safety programs can call Cal/OSHA’s Consultation Services Branch at 800-963-9424.

Members of the press may contact Peter Melton or Jeanne-Mairie Duval at (510) 286-1161, and are encouraged to subscribe to get email alerts on DIR’s press releases or other departmental updates.

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Communications Call Center at 844-LABOR-DIR (844-522-6734) for help in locating the appropriate division or program in our department.

https://www.facebook.com/CaliforniaDIR
https://twitter.com/CA_DIR
http://www.youtube.com/CaliforniaDIR
http://www.dir.ca.gov/email/listsub.asp?choice=1

SOURCE California Department of Industrial Relations, Cal/OSHA

Mazda Reports August Sales

September 1, 2017

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Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com

IRVINE, California, Sept. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) today reported total August U.S. sales of 25,846 vehicles, representing a decrease of 1.0 percent versus August of last year. Year-to-date sales through August are down 2.4 percent versus last year, with 194,559 vehicles sold. With 27 selling days in August 2017, versus 26 the year prior, on a Daily Selling Rate (DSR) basis, the company posted a decrease of 4.7 percent.

Key August sales notes:

Mazda CX-5 continued its sales streak, posting its fifth record-breaking month in a row. With 11,631 vehicles sold in the month of August, the mid-size crossover SUV posted an increase of 9.6 percent over August of last year.
Sales of the Mazda MX-5 Miata rose 9.5 percent year-over-year (YOY), with 901 vehicles sold in the month of August. This number includes both the MX-5 soft top and MX-5 RF.
Total sales of Mazda’s CX crossover SUV line, including the CX-3, CX-5 and CX-9, were up 6.5 percent in August, with 14,868 vehicles sold.
Mazda’s predictive i-ACTIV All-Wheel Drive remains a popular choice among customers purchasing crossover SUVs, with 64.3 percent of CX-line vehicles sold in August being equipped with the AWD option.

Mazda Motor de Mexico (MMdM) reported August sales of 4,595 vehicles, marking an increase of 1.9 percent versus August of last year.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 600 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

	Month-To-Date				Year-To-Date

	August	August	%	% MTD	August	August	%	% YTD
	2017	2016	Change	DSR	2017	2016	Change	DSR

Mazda3	6,754	7,297	(7.4)%	(10.9)%	53,995	66,781	(19.1)%	(19.9)%
Mazda5	–	16	(100.0)%	(100.0)%	9	362	(97.5)%	(97.5)%
Mazda6	3,323	4,006	(17.0)%	(20.1)%	24,814	31,810	(22.0)%	(22.8)%
MX-5 Miata	901	823	9.5%	5.4%	8,871	7,088	25.2%	23.9%
CX-3	1,436	1,492	(3.8)%	(7.3)%	10,528	12,494	(15.7)%	(16.6)%
CX-5	11,631	10,612	9.6%	5.5%	80,110	73,054	9.7%	8.6%
CX-9	1,801	1,863	(3.3)%	(6.9)%	16,232	7,787	108.4%	106.4%

Total Vehicles

CARS	10,978	12,142	(9.6)%	(12.9)%	87,689	106,044	(17.3)%	(18.1)%
TRUCKS	14,868	13,967	6.5%	2.5%	106,870	93,335	14.5%	13.4%

TOTAL	25,846	26,109	(1.0)%	(4.7)%	194,559	199,378	(2.4)%	(3.4)%


Selling Days	27	26			204	202

Logo: http://mma.prnewswire.com/media/53154/mazda_north_american_operations_logo.jpg

SOURCE Mazda North American Operations

All-New Toyota Camry Ignites the Senses

September 1, 2017

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PLANO, Texas, Sept. 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8053353-toyota-camry-ignites-the-senses/

Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.

The fully-integrated campaign was developed under Total Toyota (T²), the total market model that creates a cohesive marketing approach between Toyota’s agencies of record, including Saatchi & Saatchi, Conill, Burrell Communications and interTrend Communications.

“The launch of the next-generation Camry is incredibly important for Toyota, and we wanted to create a campaign that matched its excellence and the excitement of the new design. ‘Sensations’ perfectly conveys what people will feel driving the new Camry,” said Ed Laukes, group vice president, marketing, Toyota. “Once again, our Total Toyota agency partners at Saatchi & Saatchi, Conill, Burrell and interTrend elevated our expectations and delivered an outstanding integrated campaign resonating with what Toyota envisions and what our owners will experience while driving the car.”

Broadcast

A total of eight broadcast spots were developed using multicultural insights aimed at a transcultural audience. The commercials highlight specific vehicle strengths while introducing customers to the emotions they will feel while driving the vehicle.

Four broadcast spots feature dynamic visual imagery along with legendary music hits meant to bring emotion to life and tell the story of the all-new Camry. In three spots – Thrill, Wonder and Indulge – the music of classic hits like Queen’s Don’t Stop Me Now, Roxette’s The Look and What a Wonderful World allow the vocals to act as an emotionally powerful narrative. In a fourth spot, Wild, the powerful sounds of Suzi Quatro’s Wild One drive an exciting new vision of how it feels to drive the all-new Camry. Every spot is supported by near-musical sounds recorded directly from the Camry itself.

Striking and Rebellious communicate the kinds of emotional highs the Camry can inspire, represented by high-octane beats and fast-action editing. Strut transforms a routine run for pizza with a cool slice of style. And Captivating captures the bond between parent and child as they discover together the thrill of the features in their new car.

Digital

In the “Sensations” digital campaign, users are invited to interact with the creative in combination with unique video content. Additionally, an interactive ad unit will highlight various features of the Camry by providing an auditory experience delivered to mobile devices. When opened, users will be prompted to tap bubbles titled “rebellious,” “thrill,” “serenity,” among others, that take them into a series of interactive experiences with sound by a simple movement of the phone or finger on the screen. A different creative execution incorporates ASMR technology (autonomous sensory meridian response) – a tingling many people experience when listening to certain sounds – to magnify sensations, create rich sight and sound content and highlight the extraordinary features of the new Camry.

Social

An innovative social media campaign takes a unique approach to targeting Twitter audiences. Short social videos, each coming to life with different emotion-eliciting emojis, will be targeted to Twitter users based upon their recent emoji use on the platform. The “Sensations” campaign marks the first time this advertising strategy – with custom-built creative – has been employed by an automotive brand on Twitter.

Additionally, a series of artistic snackable videos playing with visual metaphors of the feelings that the new Camry will provoke will be featured on Facebook and Twitter. Utilizing a variety of assets like snackable videos, stills and GIFs, Instagram will create a collage that displays the vehicle, its features and the feelings it elicits.

Print & Out-of-home

Print ads will use broadcast campaign visuals to push the emotional envelope for the all-new Camry sending senses into overload and encouraging drivers to indulge, wonder and stay wild. Using CGI (computer generated imagery), the Camry print campaign features nine traditional print placements along with an experiential magazine insert in targeted publications that allows the reader to feel the sensational impact of driving the new 2018 Camry. With the out-of-home campaign, the brand-focused creative prominently features the new vehicle and logo in front of a distinctive wall of stylized auto parts, utilizing a similar look and feel to that of the print executions.

About the 2018 Toyota Camry

The eighth-generation Camry has gone through a total evolution, from a proven, dependable and safe car to one that also possesses a more exciting and emotional character, thanks to its newfound sporty performance and eye-catching style.

The new Camry utilizes TNGA (Toyota New Global Architecture) which represents a completely new strategy to the way the company designs, engineers and packages its vehicles. TNGA retains all of Toyota’s traditional values of superlative build quality and safety while injecting a fun driving experience that plays on all the senses. The physical manifestation is the usage of a new engine, transmission and GA-K platform.

The “Sensations” spots are available for viewing here. View photos of the All-new Camry here. The vehicle is on sale now in dealerships.

About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.

Media Contacts:

Kimberly Harms
Saatchi for Toyota
702-234-9517
[email protected]

Zachary Reed
Toyota Motor North America
214-316-1128
[email protected]

SOURCE Toyota Motor North America

CIOMA Members and the Fuel Relief Fund Provide Emergency Fuel to Support Hurricane Harvey Relief Efforts in Texas

August 31, 2017

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SACRAMENTO, California, Aug. 31, 2017 /PRNewswire-HISPANIC PR WIRE/ — CIOMA Members and the Fuel Relief Fund have sent additional fuel trucks to assist in the Hurricane Harvey Relief Efforts, where current supplies have been dangerously depleted.

On Saturday, Hurricane Harvey hit land, bringing unprecedented rainfall and displacing tens of thousands of people. While relief efforts have started there is still a very long way to go. The storm has left the available fuel supply dangerously low, with scarcity driving price premiums by more than eight dollars a gallon in some places. Without access to life-saving fuel, relief efforts are in danger of halting.

“So far we have helped thousands of people by providing free fuel in the most devastated areas affected by Hurricane Harvey,” said Ted Honcharik, founder of the Fuel Relief Fund. “Much of this would not be possible if it wasn’t for the great support from the CIOMA members. A special thank you to the Greinke family and SC Fuels for deploying a second truck full of fuel. Our efforts to help many more has now doubled!”

Fuel Relief Fund, official partner of the United Nations, exists to fill the crucial gap in fuel supply during the initial phases of the disaster, during which the most urgent life-saving efforts take place. The focus is to assist affected communities and relief agencies in saving lives and alleviating suffering.

“It is important for everyone in California and around the world to know that the fuel industry is one of the first called to help when disaster strikes, such as Hurricane Harvey or wildfires here at home across our state,” said Ryan Hanretty, Executive Director of CIOMA. “These small, family- and minority-owned businesses are engrained in their communities and truly care about their neighbors and the surrounding environment. It is no surprise that the fuel industry immediately pulls together to help families in need.”

CIOMA is the industry’s statewide trade association representing the needs of independent wholesale and retail marketers of gasoline, diesel, lubricating oils and other petroleum products; transporters of those products; and retail convenience store operators.

Logo – https://mma.prnewswire.com/media/482907/CIOMA_Logo.jpg

SOURCE California Independent Oil Marketers Association (CIOMA)

New Halloween Fun, Thrills and Villainous Décor Cast a Spell at Disney California Adventure Park, Sept. 15-Oct. 31

August 31, 2017

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ANAHEIM, California, Aug. 31, 2017 /PRNewswire-HISPANIC PR WIRE/ — For the first time, Halloween Time at the Disneyland Resort is also taking over Disney California Adventure Park, with areas such as Buena Vista Street and Cars Land getting all dressed up for holiday fun. The recently-opened Guardians of the Galaxy – Mission: BREAKOUT! attraction gets some additional thrills as it transforms into Guardians of the Galaxy – Monsters After Dark each night. Additional attractions will receive spooky fun updates, and there will be plenty of Halloween decorations, themed food and beverage, eerie merchandise and more. Combined with favorite Halloween traditions at Disneyland Park including Haunted Mansion Holiday, Space Mountain Ghost Galaxy and Pumpkin Festival on Main Street, U.S.A., Halloween Time at the Disneyland Resort is now twice as much fun.

For the first time, Halloween Time at the Disneyland Resort is also taking over Disney California Adventure Park, with areas such as Buena Vista Street and Cars Land getting all dressed up for Halloween fun. In Cars Land, everyone’s favorite Cars characters have transformed Radiator Springs into their own Haul-O-Ween celebration. (Disney California Adventure Park)

Halloween excitement begins as guests first enter Disney California Adventure. An oversized, shadowy silhouette of Oogie Boogie, the villainous boogeyman from “Tim Burton’s The Nightmare Before Christmas” ominously leers over guests passing through the main entrance. In a spooky but fun moment, Oogie appears to unleash a swarm of bats which sound as if they fly down Buena Vista Street towards Hollywood Land, Cars Land and beyond. Guests will even see the bats circling the tower of the Carthay Circle Theatre.

Cars Land Haul-O-Ween

Everyone’s favorite Cars characters have transformed Radiator Springs into their own Haul-O-Ween celebration. Scary the “Scare-car” greets guests at the entrance of Route 66 for a special photo opportunity. Each of the Cars has decorated its establishment for the season. With Fillmore showing off his Jack-Oil-Lanterns and ghostly folk art, Sarge displaying his “pump-kins,” and a Spider-Car spinning webs all over the outside of Flo’s V8 Café, the town of Radiator Springs will indeed be transformed into Radiator Screams!

Two of the attractions also have been transformed for Halloween for the first time. Mater’s Junkyard Jamboree becomes Mater’s Graveyard JamBOOree. Expect to hear some creepy, new songs and fun haunted twists on other hits, including “Monster Truck Smash” and “Welcome to Radiator Screams” as guests whirl around the graveyard. Additionally, Luigi’s Rollickin’ Roadsters becomes Luigi’s Honkin’ Haul-O-Ween, an all-new spooktacular dance celebration where Luigi and Guido entertain the cugini (cousins) with Halloween twists to traditional Italian festival songs like the “Terror-antella,” “The Chop Top of Carsoli” and more. It’s hair-raising fun … for a limited time!

Also, for the first time, the Cars characters will be donning their Halloween “car-stumes” as they greet guests and prepare to go “trunk-or-treating.” Mater will be wearing his vampire or “van-pire” outfit, while Lightning McQueen is dressed as a super hero. Cruz Ramirez, Red the Fire Truck and DJ get dressed up as a pirate, a clown and a punk rocker, respectively.

Guardians of the Galaxy – Monsters After Dark

Fans were thrilled when Guardians of the Galaxy – Mission: BREAKOUT! opened in May at Disney California Adventure Park, and now they’re in for a scary Halloween treat as the attraction is transformed nightly into Guardians of the Galaxy – Monsters After Dark. During the day, guests continue to experience the excitement, fun and six different ride experiences on Guardians of the Galaxy – Mission: BREAKOUT! However, each evening the attraction transforms from Mission: BREAKOUT! to Monsters After Dark. The Collector’s Fortress goes dark, alarms sound and all-new lighting on the exterior of the Fortress alerts guests that something inside has gone awry.

As guests enter the Lobby of the Fortress, they will be startled by flashing alarms and creepy sounds – warning signs that creatures have escaped their vitrines (glass cages) and all kinds of chaos is erupting. The Collector’s ever-resourceful assistant, Apheta, tries to keep calm by reassuring guests that all is in order, and this is just a momentary setback.

In keeping with the dark humor of the experience, an all-new 1970s-style punk rock song, “Monsters After Dark,” enhances the thrill of the experience. The song was written especially for this attraction by Tyler Bates, composer for the “Guardians of the Galaxy” films.

Buena Vista Street Halloween Décor

Along Buena Vista Street, guests will enjoy Halloween decorations in store windows and in Carthay Circle, they’ll see a new 10-foot-tall statue of the Headless Horseman himself, holding up his jack-o’-lantern head to the sky. New, themed background music further creates the appropriately eerie, but still fun, mood.

Mickey and his friends also will be in the area, donning their period-appropriate Halloween costumes, such as a bat for Mickey Mouse, a ghost for Goofy and a witch for Daisy Duck – all in playful fun, of course.

Frighteningly Refreshing Food and Beverages

Throughout the park, Halloween-themed food and beverage offerings will include:

Bat Wing Raspberry Sundae (Clarabelle’s Hand-Scooped Ice Cream) – white chocolate-raspberry swirl ice cream with raspberry splatter, blood-red sprinkles, whipped cream and bat wing cookie;
Spider Silk Ice Cream Sandwich (Clarabelle’s Hand-Scooped Ice Cream) – a black macaron with charcoal-tart cherry spun ice cream topped with popping candy and drops of raspberry sauce;
Sleepy Hollow Cupcake (Fiddler, Fifer & Practical Cafe) – red velvet cupcake with cream cheese frosting, raspberry drizzle and Headless Horseman chocolate decoration;
Green Apple Spell Lemonade (Smokejumpers Grill) – lemonade, green apple syrup and cherry drops;
Monstermallow Donut (Schmoozies) – flaky, croissant donut in the shape of Mike Wazowski from “Monster, Inc.,” filled with marshmallow cream;
“Ghost”-ly Pepper Nachos (Cove Bar) – ghost pepper-marinated flank steak with green tortilla chips, topped with ghost pepper cheese sauce, black beans and avocado-tomatillo salsa;
Pumpkin Raisin Bread Pudding and Anchor Blood Orange Blondie (Pacific Wharf Café);
Slow Burnin’ Mac & Cheese Cone (Cozy Cone Motel) – fresh-cooked pasta with spicy red pepper cheese sauce, served in a Black Cauldron Cone and topped with crushed chile-cheese puffs;
Car-achnid Pot Pie (Flo’s V8 Café) – chicken pot pie with dried cranberries and butter-crust spider; and
Purple, green and orange-colored Churros, Mickey Bat Cookies and Candy Corn Cotton Candy (locations throughout the park).

Mickey’s Halloween Party Mix-In

Disney California Adventure also will be featured for the first time as part of the pre-party mix-in for Mickey’s Halloween Party, a separate-ticket event that features special entertainment, Disney characters in their Halloween attire, and trick or treating at locations throughout Disneyland. This year, a ticket to Mickey’s Halloween Party has even greater value as guests will be able to visit Disney California Adventure as well as Disneyland during the three hours prior to the beginning of the party in Disneyland Park.

Tickets for Mickey’s Halloween Party may be purchased online and on mobile devices at http://Disneyland.com/party as well as at the Disneyland Resort main gate and by phone at 714-781-4400.

About the Disneyland Resort
The Disneyland Resort features two spectacular theme parks – Disneyland (the original Disney theme park) and Disney California Adventure Park – plus three hotels and the Downtown Disney District, comprising unique dining, entertainment and shopping experiences. The Resort’s hotels are the luxurious, 948-room Disney’s Grand Californian Hotel & Spa, which also features 50 two-bedroom equivalent Disney Vacation Club units; the magical, 973-room Disneyland Hotel – both AAA Four Diamond properties – and the 481-room Disney’s Paradise Pier Hotel with its “day-at-the-beach” theme. For information on attractions and vacations at the Disneyland Resort, visit Disneyland.com, call (866) 43-DISNEY or contact local travel agents. Located in Anaheim, Calif., the Disneyland Resort opened July 17, 1955. Open daily, year-round.

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SOURCE Disneyland Resort