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AT&T, FC Bayern Munich and Inter Milan to Pitch for Golazo Award at Sports Marketing Forum, Sept. 13 in NYC (#Portada17)

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The 2017 Sports Marketing Forum will be a full day event focused on Sports Marketing, including insights and best practices on how best to use sports content to connect with the exploding Multicultural demographic. The Sports Marketing Forum will take place on Sept. 13 and is organized in conjunction with Portada’s 11th Annual Multicultural Advertising and Media Conference on Sept. 14, in New York City

NEW YORK, June 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — Audi Summer Tour/FC Bayern Munich, AT&T/MNT/The Marketing Arm and My Inter Jersey” / Gravity are the Portada Golazo Award finalists who will pitch for the award live on stage during Portada’s Sports Marketing Forum in New York City’s Yotel on September 13.
Portada’s editorial team is curating an outstanding agenda for the Sports Marketing Forum’s (https://www.portada-online.com/events/sports-forum/#Agenda) in order to provide attendees major networking opportunities and new insights.

The 2017 Sports Marketing Forum will be a full day event focused on Sports Marketing, including insights and best practices on how best to use sports content to connect with the exploding Multicultural demographic. The Sports Marketing Forum will take place on Sept. 13 and is organized in conjunction with Portada’s 11th Annual Multicultural Advertising and Media Conference on Sept. 14, in New York City

At the Golazo Award final pitch contest members of Portada’s Sports Marketing Board will ask finalists to provide solutions to specific soccer marketing related challenges. Each finalist will have 5 minutes to present an innovative solution. The official Winner will be announced by the judges of the Sports Marketing Board. In addition to the official winner selected by the judges, Sports Marketing Forum attendees will vote for the “Golazo People’s Choice” Award Winner.

Portada Sports Marketing Board Members

  • John Alvarado, VP Brand Marketing, Crown Imports
  • Analia Benedetti, Director of Shopper Marketing and Multicultural, Kellogg
  • Ed Carias, Sr. Brand Manager el Jimador Tequila – North American Region, Brown-Forman
  • Ramiro Crespo, Multicultural Channel Strategy, Sprint
  • Jeff Garrant, Senior Partner, Director Sports & Entertainment Marketing, Maxus
  • Jorge Inda Meza, Marketing Director Region West, Anheuser Busch
  • Daniel Keats, Director Sports and Sponsorships, Consumer Marketing Allstate Insurance
  • Ivonne Kinser, AFM ‎Director Digital Strategy & Innovation, Avocados From Mexico
  • Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment
  • Felix Palau, VP Tecate, Heineken
  • Mike Tasevsky, SVP U.S. Sponsorship, MasterCard
  • Kymber Umana, ‎Hispanic Marketing Manager, Sprint

“We are really proud of our 2016 Audi Summer Tour in the U.S., which touched over 395 million people through various channels. Being able to present our campaign to a highly regarded panel at PortadaLat in Miami was a great moment and we are thrilled to be finalists for the Golazo International Soccer Award,” says Benno Ruwe, Head of Partnerships at FC Bayern Munich (Americas).

According to Evgenia Novikova, Managing Director, Gravity UK and Europe, “It was our honor to present Inter Jersey Campaign in Miami and we are happy it received such a high recognition from the panel. Excited to be among the Golazo Soccer Award  finalists.”

REGISTRATION:
Register to the Sports Marketing Forum on September 13 in New York City’s Hotel and/or to the 11th Annual Multicultural Marketing Conference on Sept.14:
https://www.portada-online.com/events/sports-forum/#Register

Already confirmed Portada17  SPONSORS

Sports Marketing Forum

Penalty Level
La Vida Baseball (https://www.lavidabaseball.com/)
PM3 (http://pm3.agency/)

11th Annual Multicultural Marketing and Media Conference

Silver Sponsor
CNN  (http://cnnespanol.cnn.com/)

Bronze Sponsors
Acuity (https://www.acuityads.com/)

H Code Media (www.hcodemedia.com)

Attendee Bag Sponsor
Fluvip (www.fluvip.com) and Adsmovil (www.adsmovil.com)

Media Partner
PR Newswire (www.prnewswire.com)

To align your brand with #Portada17  (Sports Marketing Forum, Sept. 13 and the 11th Annual Multicultural Marketing Conference, Sept. 14) and connect with Portada’s audience of thousands of brand, agency and media trailblazers, please reach out to Marcos Baer [email protected] or call him at 1347 840 13 11.

Subscribe to Portada E-letters:
https://wp.me/p2SwSw-94z

Photo – http://mma.prnewswire.com/media/528639/SMF_Banner_1800x400_01.jpg

SOURCE Portada

Ismael Cala will go to Madrid to talk about “exponential entrepreneurship,” and to present his book “Despierta con Cala”

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MIAMI, June 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — Communicator, best-selling author and conference-speaker ISMAEL CALA returns to Madrid on July 4th to present his new book “Despierta con Cala,” and to talk about exponential entrepreneurship.

Ismael worked at CNN en Español for 16 years, where he most recently was on prime time with his show “Cala.” The New York Times has called him the “Latin Larry King.”

In his talk on Tuesday, July 4th (at 7:00 p.m., Casa de América in Madrid), the communicator will talk about entrepreneurship, a subject that he has been developing in Latin America, the United States and Canada in recent years.

“More than ever exponential leadership forces a leader to constantly learn and unlearn old thought patterns. We used to think in incremental terms, that is, in how to improve something. Today, exponential creators think about how to do things differently. Not 3% better, but ten times better,” Ismael Cala explained from Miami.

His thesis emphasizes social responsibility, the mentality of abundance, and not punishing failure, which are factors he considers to be “incubators of excellence and innovation.”

“This concept of entrepreneurship is also based on mentoring. I invite people to embrace change and uncertainty, to celebrate their productive failures, because every failure of an entrepreneur is a lesson for their future success, and to create a mentality of leadership, in which resilience becomes the best virtue,” he added.

Entry to Casa de América is free until the venue is full.

Cala is currently involved with several projects, including public and corporate conferences in the United States and Latin America. He is also involved in major annual projects in Costa Rica, the Mayan Riviera, India, the Holy Land, and Panama.

ABOUT ISMAEL CALA

Life and business strategist. Best-selling author on leadership, entrepreneurship and personal development. Ambassador of the concept of productive happiness in Latin America.

He is considered to be one of the most important communicators on the continent, and his message of social entrepreneurship, mindfulness and well-being has impacted millions of people who follow his work in books, seminars, workshops and conferences. Cala has traveled to more than 25 countries.

He is currently an official collaborator on the program “Awaken America,” for the North American Univisión chain, and he writes a weekly column for more than 50 publications in Latin America and the United States.

Author of the best sellers “Despierta con Cala [Awaken with Cala],” “La vida es una piñata [Life is a piñata],” “El analfabeto emocional [The emotional illiterate],” “El poder de escuchar [The power of listening],” “Un buen hijo de P… [A real son of a B…],” and “El secreto del bamboo [The secret of bamboo],” Cala was born in Santiago de Cuba (1969) and has a degree in Art History from Universidad de Oriente. He is coauthor of the book “Beat the Curve,” with Brian Tracy. He graduated from the School of Communication at the University of York in Toronto, and has a Seneca diploma in Television Production.

Cala has worked with grand masters such as Deepak Chopra and John C. Maxwell, and has trained with coaches such as Tony Robbins and Miguel Ruiz. Cala belongs to a group of collaborating professors at Atlantis University and Next University. He is President of Cala Enterprises Corporation and the Ismael Cala Foundation. Visit: http://www.ismaelcala.com/

SOURCE Cala Enterprises

Here’s how Facebook is saying “Thank You” to a community of 2 billion people.

0

MENLO PARK, California, June 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — As of today, there are now two billion people connecting and building communities on Facebook each month. It’s a milestone that wouldn’t have happened without the millions of people and communities who make meaningful contributions every day.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8129251-facebook-2-billion-people-connecting-building-communities/

They say love makes the world go round. Every day across the planet, more than 175 million people share “love” on Facebook, over 800 million people “like” something on Facebook, and over 750 million new friendships are made on Facebook. What’s more, over 1 billion people use Groups every month to build communities and connect around shared interests.

To show appreciation for all that people do to support one another on the platform, Facebook will be celebrating you, the global community, with personalized experiences in the coming days, including:

A “Good Adds Up” video: Starting today, you may see in your News Feed a personal video to celebrate bringing the world closer together. You can also access it by clicking “Watch Yours” on a friend’s video that they’ve shared, or by visiting www.facebook.com/goodaddsup. Here’s how it works:

  • If you visit the site before your video is ready, you will see a “coming soon” message. You may also have the option to request your video so that it will be ready sooner.
  • Facebook will also let you know if you don’t have enough Facebook content to generate a video.
  • After watching your video, you can share or edit it to customize the posts and photos that are included. If you choose to customize your video, Facebook will produce a new video for you and post it to your timeline when it’s ready.

A “thank you” for the good you do: After you react to a friend’s post with love, wish someone happy birthday, or create a group, you will see a message in your News Feed thanking you.

A hub for community stories: Facebook is also featuring fun facts about how people are contributing to the community at www.facebook.com/goodaddsup.

And, if you live in the US, you will be able to see inspiring stories of people connecting with one another, contributing to their local communities and helping make the world a better place, like the Moms of Beverly.

While you may be just one human on this planet, Facebook just made it a little bit it easier for you to connect, regardless of where you live, or what language you speak.

Contact: Lisa Stratton | [email protected]

SOURCE Facebook

RENEW Multi-family Program Uses Energy & Water Efficiency to Help Preserve Affordable Housing In Seattle

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WASHINGTON, June 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — Emerald Cities Collaborative’s (ECC; www.emeraldcities.org) innovative RENEW Multi-family program helps preserve the supply of affordable housing by using energy and water efficiency upgrades to reduce owners’ operating costs – lowering utility bills enough to offset the cost of the efficiency improvements.

Launched in Seattle in December 2015, the program (http://emeraldcities.org/renewretrofits/housing) is now paying off.

Several nonprofit owners of affordable apartment buildings are seeing lower energy and water bills, as well as reduced carbon emissions – results that align with ECC’s work at the intersection of environment, economy and equity and its mission to build a sustainable, just and inclusive economy.

To make RENEW Multi-family work, ECC partners with housing owners, state housing finance agencies and local utilities to facilitate up-front financing for the energy- and water-saving measures – loans that are paid off with the resulting energy bill savings.

In Seattle, the Washington State Housing Finance Commission (WSHFC) is the lender, and municipal electricity utility Seattle City Light (SCL) has agreed that the loan can be paid off via on-bill repayment, or OBR.

Savings Add Up
Since launching RENEW Multi-family in December 2015, EC Seattle Director Steve Gelb has overseen the completion of energy and water efficiency upgrades to 436 affordable apartments in four buildings, two owned by Plymouth Housing Group and two by Bellwether Housing, both nonprofits. As a result, water and energy use and carbon emissions have declined by 4.5 million gallons, 2.3 billion BTU and more than 400,000 metric tons a year, respectively.

Plymouth, Bellwether and their low-income tenants are also realizing monetary savings: more than $140,000 a year on water and electric bills for owners and almost $7,000 a year for tenants.

Now working with Plymouth, Bellwether and several other nonprofit owners of 16 additional affordable multi-family buildings, EC Seattle has nearly 1,000 more apartments at various stages of development. One Bellwether building with 100 units is already under construction; the others range from signed pre-development agreements and initial assessments to project development and bidding and contracting.

Projected total savings for the 1,428 units completed or in the pipeline are:

  • Water: 7 million gallons per year
  • Carbon: 889,561 metric tons per year
  • Owner utility bill savings: $255,599 per year
  • Tenant utility bill savings: $7,806 per year

A National Model
The RENEW model could ease the increasing nationwide scarcity of affordable, multi-family rental housing, whose owners struggle to stay afloat in the face of rising operating costs. In aging buildings in particular, those costs often outpace the rents that affordable housing owners are permitted to charge their low-income tenants.

ECC Vice President of Investments Kevin Warner is confident that RENEW can be taken to scale nationally. “Every market, every city, every state has the three critical components: utilities, utility customers – building owners – that could benefit from efficiency retrofit projects and aligned financing partners,” he says. “Our job is to bring them together and facilitate transactions that generate measureable and reliable benefits for all stakeholders.”

Critical Project Development Role
Under RENEW, ECC takes on the critical project development role at no up-front cost to the building owners. EC Seattle’s comprehensive project assistance includes benchmarking of energy and water use, project management, technical assistance, pre-development financial support and facilitation of project financing utilizing multiple community financial resources.

Based on his initial success, Gelb hopes to expand RENEW to up to 30 buildings statewide by next year and possibly add a solar energy component. ECC also is working to launch the program this year in California’s Bay Area, where EC San Francisco Director Avni Jamdar is working to institute OBR.

One Loan, One Bill Customized Approach
Seattle’s RENEW model is notable for aggregating energy and water improvements into one loan from WSHFC and one line item on the housing owner’s monthly electric bill. SCL will simply collect and forward to WSHFC its share of the monthly loan payments.

RENEW’s customized approach is also allowing Plymouth Housing to finance needed non-energy building upgrades, which WSHFC approved because they serve the commission’s interest in preserving affordable housing, whether through energy efficiency or structural improvements.

At the 2015 RENEW Multi-family launch event, Plymouth Housing Group Deputy Director Betsy Hunter praised Gelb and the RENEW team for “working relentlessly to develop a program that will work for Plymouth and other nonprofit housing owners to save on operating costs and raise our awareness about energy use to make the city greener.”

She continued, “We should recoup our investments within just a few years, and we will enjoy the energy benefits much longer than that. That’s the right kind of investment for nonprofits, which pledge to operate our properties for many decades.”

To learn more about ECC’s RENEW Multi Family Program, please visit http://emeraldcities.org/renewretrofits/housing.

Emerald Cities Collaborative (www.emeraldcities.org) is a national nonprofit network of organizations working together to advance a sustainable environment while creating economic opportunities for all. ECC is headquartered in Washington, D.C., and works in “Emerald Cities” nationwide with local and national partners that bring resources and expertise from the community, labor, business and government sectors. 

Media Contact
Ronnie Kweller [email protected]; 202-688-0880; 202-276-9327

Logo – https://mma.prnewswire.com/media/528654/Emerald_Cities_Collaborative_Logo.jpg

SOURCE Emerald Cities Collaborative

Going all in: Toyota Kentucky launches production of cutting-edge Camry

0
Production is now underway for the 2018 Camry at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) in Georgetown. The new model features an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

GEORGETOWN, Kentucky, June 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — Chad Lindon has worked at Toyota in Georgetown, Ky., for 22 years and said the 2018 Camry is the most exciting vehicle launch he’s seen, and for good reason.

Production is now underway for the 2018 Camry at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) in Georgetown. The new model features an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

“The 2018 Camry takes it to another level,” said Lindon, a Powertrain production team member. “It catches the eye. It has more horsepower, better fuel economy, and new technology that customers want. That all adds up to more job security and stability for my family.”

The excitement that has been building for months peaks today inside Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) as team members celebrate the launch of production of the 2018 Camry. The automaker is upping the ante by crafting an ever-better Camry that boasts an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

Lindon and co-worker Maigen Layne can’t wait to see the new models on the road. Layne, a five-year team member who works as a safety team leader in bodyweld, says “it’s the best one so far,” and plans to make it her next car. “I’m proud to work on the best-selling car in America for 15 years running. I test drove one of the first 2018 models off the line and I know it will be a big hit.”

The 2018 Camry will set the benchmark in the mid-size sedan segment. It is the first vehicle in North America designed and manufactured with Toyota New Global Architecture (TNGA), a completely new strategy to the way the company designs, engineers, and manufactures its vehicles. TNGA will improve performance of all models, including increased fuel efficiency, more responsive handling, and a more stable, comfortable feel while driving.

“The launch of the next-generation Camry is important for Toyota in America, and expands the company’s footprint in and commitment to Kentucky,” said Wil James, president, TMMK. “We are proud to be the first in North America to produce a vehicle with TNGA. It’s a testament to the skill and dedication of our team members.”

The next-generation Camry has a sleeker profile that offers improved aerodynamics, a lower center of gravity, and a more rigid body, allowing for a more comfortable and stable ride. In addition, engineers incorporated a number of new noise, vibration and harshness (NVH) countermeasures that were previously found exclusively on luxury models such as sound-absorbing insulation in the hood and upper and lower fender separator, as well as foam/vibration dampening materials throughout the vehicle. The driver-focused design also features the highest grade of soft touch and premium materials on all surfaces of the cabin – dashboard, instrument panel, center console, door trim, etc. Vehicles will begin arriving at dealers in late summer.

TMMK recently hired more than 700 people to support the launch of the new Camry, bringing the number of team members to an all-time high of over 8,000. The largest Toyota plant in the world, TMMK has produced more than 11 million vehicles in its 31 years, including more than 8 million Camrys.

Earlier this year, Toyota announced a $1.33 billion investment at TMMK for TNGA improvements and other makeovers that will modernize and streamline the production process. TNGA allows for a more flexible production environment, which will allow Toyota Kentucky to build ever-better cars and respond quicker and more capably to customer demands down the road. Since 1986, the plant represents a $7 billion investment. Across the U.S., Toyota is investing $10 billion over the next five years, adding to the nearly $22 billion the automaker has invested in the past 60 years.

Last year, TMMK produced more than 500,000 Camry, Camry Hybrid, Avalon, Avalon Hybrid, and Lexus ES 350 vehicles, which represents nearly a quarter of the total number of Toyota vehicles produced in North America. A recent study by the Center for Automotive Research shows Toyota Kentucky supports nearly 30,000 jobs across the states (direct, indirect, and spin-off). TMMK employees live in 80 Kentucky counties, and currently Toyota has more than 100 suppliers located across the Commonwealth.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.

TMMK Contacts:
Rick Hesterberg (859) 351-4780
Ashley Chatham (859) 473-3709

Toyota Media Line: (469) 292-5100

One of the first 2018 Toyota Camry vehicles produced at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) rolls off the production line in June 2018. The new Camry will be available in five grades: L, LE, XLE, SE and XSE. Vehicles will begin arriving at dealers in late summer.

 

Photo: http://mma.prnewswire.com/media/528358/2018_Toyota_Camry_1.jpg
Photo: http://mma.prnewswire.com/media/528359/2018_Toyota_Camry_2.jpg 
Logo: http://mma.prnewswire.com/media/439685/Toyota_Corp_Red_Logo.jpg

SOURCE Toyota Motor North America

Going all in: Toyota Kentucky launches production of cutting-edge Camry

0
Production is now underway for the 2018 Camry at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) in Georgetown. The new model features an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

GEORGETOWN, Kentucky, June 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — Chad Lindon has worked at Toyota in Georgetown, Ky., for 22 years and said the 2018 Camry is the most exciting vehicle launch he’s seen, and for good reason.

Production is now underway for the 2018 Camry at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) in Georgetown. The new model features an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

“The 2018 Camry takes it to another level,” said Lindon, a Powertrain production team member. “It catches the eye. It has more horsepower, better fuel economy, and new technology that customers want. That all adds up to more job security and stability for my family.”

The excitement that has been building for months peaks today inside Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) as team members celebrate the launch of production of the 2018 Camry. The automaker is upping the ante by crafting an ever-better Camry that boasts an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

Lindon and co-worker Maigen Layne can’t wait to see the new models on the road. Layne, a five-year team member who works as a safety team leader in bodyweld, says “it’s the best one so far,” and plans to make it her next car. “I’m proud to work on the best-selling car in America for 15 years running. I test drove one of the first 2018 models off the line and I know it will be a big hit.”

The 2018 Camry will set the benchmark in the mid-size sedan segment. It is the first vehicle in North America designed and manufactured with Toyota New Global Architecture (TNGA), a completely new strategy to the way the company designs, engineers, and manufactures its vehicles. TNGA will improve performance of all models, including increased fuel efficiency, more responsive handling, and a more stable, comfortable feel while driving.

“The launch of the next-generation Camry is important for Toyota in America, and expands the company’s footprint in and commitment to Kentucky,” said Wil James, president, TMMK. “We are proud to be the first in North America to produce a vehicle with TNGA. It’s a testament to the skill and dedication of our team members.”

The next-generation Camry has a sleeker profile that offers improved aerodynamics, a lower center of gravity, and a more rigid body, allowing for a more comfortable and stable ride. In addition, engineers incorporated a number of new noise, vibration and harshness (NVH) countermeasures that were previously found exclusively on luxury models such as sound-absorbing insulation in the hood and upper and lower fender separator, as well as foam/vibration dampening materials throughout the vehicle. The driver-focused design also features the highest grade of soft touch and premium materials on all surfaces of the cabin – dashboard, instrument panel, center console, door trim, etc. Vehicles will begin arriving at dealers in late summer.

TMMK recently hired more than 700 people to support the launch of the new Camry, bringing the number of team members to an all-time high of over 8,000. The largest Toyota plant in the world, TMMK has produced more than 11 million vehicles in its 31 years, including more than 8 million Camrys.

Earlier this year, Toyota announced a $1.33 billion investment at TMMK for TNGA improvements and other makeovers that will modernize and streamline the production process. TNGA allows for a more flexible production environment, which will allow Toyota Kentucky to build ever-better cars and respond quicker and more capably to customer demands down the road. Since 1986, the plant represents a $7 billion investment. Across the U.S., Toyota is investing $10 billion over the next five years, adding to the nearly $22 billion the automaker has invested in the past 60 years.

Last year, TMMK produced more than 500,000 Camry, Camry Hybrid, Avalon, Avalon Hybrid, and Lexus ES 350 vehicles, which represents nearly a quarter of the total number of Toyota vehicles produced in North America. A recent study by the Center for Automotive Research shows Toyota Kentucky supports nearly 30,000 jobs across the states (direct, indirect, and spin-off). TMMK employees live in 80 Kentucky counties, and currently Toyota has more than 100 suppliers located across the Commonwealth.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.

TMMK Contacts:
Rick Hesterberg (859) 351-4780
Ashley Chatham (859) 473-3709

Toyota Media Line: (469) 292-5100

One of the first 2018 Toyota Camry vehicles produced at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) rolls off the production line in June 2018. The new Camry will be available in five grades: L, LE, XLE, SE and XSE. Vehicles will begin arriving at dealers in late summer.

 

Photo: http://mma.prnewswire.com/media/528358/2018_Toyota_Camry_1.jpg
Photo: http://mma.prnewswire.com/media/528359/2018_Toyota_Camry_2.jpg 
Logo: http://mma.prnewswire.com/media/439685/Toyota_Corp_Red_Logo.jpg

SOURCE Toyota Motor North America

Going all in: Toyota Kentucky launches production of cutting-edge Camry

0
Production is now underway for the 2018 Camry at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) in Georgetown. The new model features an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

GEORGETOWN, Kentucky, June 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — Chad Lindon has worked at Toyota in Georgetown, Ky., for 22 years and said the 2018 Camry is the most exciting vehicle launch he’s seen, and for good reason.

Production is now underway for the 2018 Camry at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) in Georgetown. The new model features an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

“The 2018 Camry takes it to another level,” said Lindon, a Powertrain production team member. “It catches the eye. It has more horsepower, better fuel economy, and new technology that customers want. That all adds up to more job security and stability for my family.”

The excitement that has been building for months peaks today inside Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) as team members celebrate the launch of production of the 2018 Camry. The automaker is upping the ante by crafting an ever-better Camry that boasts an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

Lindon and co-worker Maigen Layne can’t wait to see the new models on the road. Layne, a five-year team member who works as a safety team leader in bodyweld, says “it’s the best one so far,” and plans to make it her next car. “I’m proud to work on the best-selling car in America for 15 years running. I test drove one of the first 2018 models off the line and I know it will be a big hit.”

The 2018 Camry will set the benchmark in the mid-size sedan segment. It is the first vehicle in North America designed and manufactured with Toyota New Global Architecture (TNGA), a completely new strategy to the way the company designs, engineers, and manufactures its vehicles. TNGA will improve performance of all models, including increased fuel efficiency, more responsive handling, and a more stable, comfortable feel while driving.

“The launch of the next-generation Camry is important for Toyota in America, and expands the company’s footprint in and commitment to Kentucky,” said Wil James, president, TMMK. “We are proud to be the first in North America to produce a vehicle with TNGA. It’s a testament to the skill and dedication of our team members.”

The next-generation Camry has a sleeker profile that offers improved aerodynamics, a lower center of gravity, and a more rigid body, allowing for a more comfortable and stable ride. In addition, engineers incorporated a number of new noise, vibration and harshness (NVH) countermeasures that were previously found exclusively on luxury models such as sound-absorbing insulation in the hood and upper and lower fender separator, as well as foam/vibration dampening materials throughout the vehicle. The driver-focused design also features the highest grade of soft touch and premium materials on all surfaces of the cabin – dashboard, instrument panel, center console, door trim, etc. Vehicles will begin arriving at dealers in late summer.

TMMK recently hired more than 700 people to support the launch of the new Camry, bringing the number of team members to an all-time high of over 8,000. The largest Toyota plant in the world, TMMK has produced more than 11 million vehicles in its 31 years, including more than 8 million Camrys.

Earlier this year, Toyota announced a $1.33 billion investment at TMMK for TNGA improvements and other makeovers that will modernize and streamline the production process. TNGA allows for a more flexible production environment, which will allow Toyota Kentucky to build ever-better cars and respond quicker and more capably to customer demands down the road. Since 1986, the plant represents a $7 billion investment. Across the U.S., Toyota is investing $10 billion over the next five years, adding to the nearly $22 billion the automaker has invested in the past 60 years.

Last year, TMMK produced more than 500,000 Camry, Camry Hybrid, Avalon, Avalon Hybrid, and Lexus ES 350 vehicles, which represents nearly a quarter of the total number of Toyota vehicles produced in North America. A recent study by the Center for Automotive Research shows Toyota Kentucky supports nearly 30,000 jobs across the states (direct, indirect, and spin-off). TMMK employees live in 80 Kentucky counties, and currently Toyota has more than 100 suppliers located across the Commonwealth.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.

TMMK Contacts:
Rick Hesterberg (859) 351-4780
Ashley Chatham (859) 473-3709

Toyota Media Line: (469) 292-5100

One of the first 2018 Toyota Camry vehicles produced at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) rolls off the production line in June 2018. The new Camry will be available in five grades: L, LE, XLE, SE and XSE. Vehicles will begin arriving at dealers in late summer.

 

Photo: http://mma.prnewswire.com/media/528358/2018_Toyota_Camry_1.jpg
Photo: http://mma.prnewswire.com/media/528359/2018_Toyota_Camry_2.jpg 
Logo: http://mma.prnewswire.com/media/439685/Toyota_Corp_Red_Logo.jpg

SOURCE Toyota Motor North America

Going all in: Toyota Kentucky launches production of cutting-edge Camry

0
Production is now underway for the 2018 Camry at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) in Georgetown. The new model features an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

GEORGETOWN, Kentucky, June 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — Chad Lindon has worked at Toyota in Georgetown, Ky., for 22 years and said the 2018 Camry is the most exciting vehicle launch he’s seen, and for good reason.

Production is now underway for the 2018 Camry at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) in Georgetown. The new model features an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

“The 2018 Camry takes it to another level,” said Lindon, a Powertrain production team member. “It catches the eye. It has more horsepower, better fuel economy, and new technology that customers want. That all adds up to more job security and stability for my family.”

The excitement that has been building for months peaks today inside Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) as team members celebrate the launch of production of the 2018 Camry. The automaker is upping the ante by crafting an ever-better Camry that boasts an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

Lindon and co-worker Maigen Layne can’t wait to see the new models on the road. Layne, a five-year team member who works as a safety team leader in bodyweld, says “it’s the best one so far,” and plans to make it her next car. “I’m proud to work on the best-selling car in America for 15 years running. I test drove one of the first 2018 models off the line and I know it will be a big hit.”

The 2018 Camry will set the benchmark in the mid-size sedan segment. It is the first vehicle in North America designed and manufactured with Toyota New Global Architecture (TNGA), a completely new strategy to the way the company designs, engineers, and manufactures its vehicles. TNGA will improve performance of all models, including increased fuel efficiency, more responsive handling, and a more stable, comfortable feel while driving.

“The launch of the next-generation Camry is important for Toyota in America, and expands the company’s footprint in and commitment to Kentucky,” said Wil James, president, TMMK. “We are proud to be the first in North America to produce a vehicle with TNGA. It’s a testament to the skill and dedication of our team members.”

The next-generation Camry has a sleeker profile that offers improved aerodynamics, a lower center of gravity, and a more rigid body, allowing for a more comfortable and stable ride. In addition, engineers incorporated a number of new noise, vibration and harshness (NVH) countermeasures that were previously found exclusively on luxury models such as sound-absorbing insulation in the hood and upper and lower fender separator, as well as foam/vibration dampening materials throughout the vehicle. The driver-focused design also features the highest grade of soft touch and premium materials on all surfaces of the cabin – dashboard, instrument panel, center console, door trim, etc. Vehicles will begin arriving at dealers in late summer.

TMMK recently hired more than 700 people to support the launch of the new Camry, bringing the number of team members to an all-time high of over 8,000. The largest Toyota plant in the world, TMMK has produced more than 11 million vehicles in its 31 years, including more than 8 million Camrys.

Earlier this year, Toyota announced a $1.33 billion investment at TMMK for TNGA improvements and other makeovers that will modernize and streamline the production process. TNGA allows for a more flexible production environment, which will allow Toyota Kentucky to build ever-better cars and respond quicker and more capably to customer demands down the road. Since 1986, the plant represents a $7 billion investment. Across the U.S., Toyota is investing $10 billion over the next five years, adding to the nearly $22 billion the automaker has invested in the past 60 years.

Last year, TMMK produced more than 500,000 Camry, Camry Hybrid, Avalon, Avalon Hybrid, and Lexus ES 350 vehicles, which represents nearly a quarter of the total number of Toyota vehicles produced in North America. A recent study by the Center for Automotive Research shows Toyota Kentucky supports nearly 30,000 jobs across the states (direct, indirect, and spin-off). TMMK employees live in 80 Kentucky counties, and currently Toyota has more than 100 suppliers located across the Commonwealth.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.

TMMK Contacts:
Rick Hesterberg (859) 351-4780
Ashley Chatham (859) 473-3709

Toyota Media Line: (469) 292-5100

One of the first 2018 Toyota Camry vehicles produced at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) rolls off the production line in June 2018. The new Camry will be available in five grades: L, LE, XLE, SE and XSE. Vehicles will begin arriving at dealers in late summer.

 

Photo: http://mma.prnewswire.com/media/528358/2018_Toyota_Camry_1.jpg
Photo: http://mma.prnewswire.com/media/528359/2018_Toyota_Camry_2.jpg 
Logo: http://mma.prnewswire.com/media/439685/Toyota_Corp_Red_Logo.jpg

SOURCE Toyota Motor North America

Going all in: Toyota Kentucky launches production of cutting-edge Camry

0
Production is now underway for the 2018 Camry at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) in Georgetown. The new model features an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

GEORGETOWN, Kentucky, June 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — Chad Lindon has worked at Toyota in Georgetown, Ky., for 22 years and said the 2018 Camry is the most exciting vehicle launch he’s seen, and for good reason.

Production is now underway for the 2018 Camry at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) in Georgetown. The new model features an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

“The 2018 Camry takes it to another level,” said Lindon, a Powertrain production team member. “It catches the eye. It has more horsepower, better fuel economy, and new technology that customers want. That all adds up to more job security and stability for my family.”

The excitement that has been building for months peaks today inside Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) as team members celebrate the launch of production of the 2018 Camry. The automaker is upping the ante by crafting an ever-better Camry that boasts an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

Lindon and co-worker Maigen Layne can’t wait to see the new models on the road. Layne, a five-year team member who works as a safety team leader in bodyweld, says “it’s the best one so far,” and plans to make it her next car. “I’m proud to work on the best-selling car in America for 15 years running. I test drove one of the first 2018 models off the line and I know it will be a big hit.”

The 2018 Camry will set the benchmark in the mid-size sedan segment. It is the first vehicle in North America designed and manufactured with Toyota New Global Architecture (TNGA), a completely new strategy to the way the company designs, engineers, and manufactures its vehicles. TNGA will improve performance of all models, including increased fuel efficiency, more responsive handling, and a more stable, comfortable feel while driving.

“The launch of the next-generation Camry is important for Toyota in America, and expands the company’s footprint in and commitment to Kentucky,” said Wil James, president, TMMK. “We are proud to be the first in North America to produce a vehicle with TNGA. It’s a testament to the skill and dedication of our team members.”

The next-generation Camry has a sleeker profile that offers improved aerodynamics, a lower center of gravity, and a more rigid body, allowing for a more comfortable and stable ride. In addition, engineers incorporated a number of new noise, vibration and harshness (NVH) countermeasures that were previously found exclusively on luxury models such as sound-absorbing insulation in the hood and upper and lower fender separator, as well as foam/vibration dampening materials throughout the vehicle. The driver-focused design also features the highest grade of soft touch and premium materials on all surfaces of the cabin – dashboard, instrument panel, center console, door trim, etc. Vehicles will begin arriving at dealers in late summer.

TMMK recently hired more than 700 people to support the launch of the new Camry, bringing the number of team members to an all-time high of over 8,000. The largest Toyota plant in the world, TMMK has produced more than 11 million vehicles in its 31 years, including more than 8 million Camrys.

Earlier this year, Toyota announced a $1.33 billion investment at TMMK for TNGA improvements and other makeovers that will modernize and streamline the production process. TNGA allows for a more flexible production environment, which will allow Toyota Kentucky to build ever-better cars and respond quicker and more capably to customer demands down the road. Since 1986, the plant represents a $7 billion investment. Across the U.S., Toyota is investing $10 billion over the next five years, adding to the nearly $22 billion the automaker has invested in the past 60 years.

Last year, TMMK produced more than 500,000 Camry, Camry Hybrid, Avalon, Avalon Hybrid, and Lexus ES 350 vehicles, which represents nearly a quarter of the total number of Toyota vehicles produced in North America. A recent study by the Center for Automotive Research shows Toyota Kentucky supports nearly 30,000 jobs across the states (direct, indirect, and spin-off). TMMK employees live in 80 Kentucky counties, and currently Toyota has more than 100 suppliers located across the Commonwealth.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.

TMMK Contacts:
Rick Hesterberg (859) 351-4780
Ashley Chatham (859) 473-3709

Toyota Media Line: (469) 292-5100

One of the first 2018 Toyota Camry vehicles produced at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) rolls off the production line in June 2018. The new Camry will be available in five grades: L, LE, XLE, SE and XSE. Vehicles will begin arriving at dealers in late summer.

 

Photo: http://mma.prnewswire.com/media/528358/2018_Toyota_Camry_1.jpg
Photo: http://mma.prnewswire.com/media/528359/2018_Toyota_Camry_2.jpg 
Logo: http://mma.prnewswire.com/media/439685/Toyota_Corp_Red_Logo.jpg

SOURCE Toyota Motor North America

Going all in: Toyota Kentucky launches production of cutting-edge Camry

0
Production is now underway for the 2018 Camry at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) in Georgetown. The new model features an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

GEORGETOWN, Kentucky, June 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — Chad Lindon has worked at Toyota in Georgetown, Ky., for 22 years and said the 2018 Camry is the most exciting vehicle launch he’s seen, and for good reason.

Production is now underway for the 2018 Camry at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) in Georgetown. The new model features an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

“The 2018 Camry takes it to another level,” said Lindon, a Powertrain production team member. “It catches the eye. It has more horsepower, better fuel economy, and new technology that customers want. That all adds up to more job security and stability for my family.”

The excitement that has been building for months peaks today inside Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) as team members celebrate the launch of production of the 2018 Camry. The automaker is upping the ante by crafting an ever-better Camry that boasts an exhilarating design, refined interior, stirring driving performance, cutting-edge safety and technology, and class-leading fuel efficiency.

Lindon and co-worker Maigen Layne can’t wait to see the new models on the road. Layne, a five-year team member who works as a safety team leader in bodyweld, says “it’s the best one so far,” and plans to make it her next car. “I’m proud to work on the best-selling car in America for 15 years running. I test drove one of the first 2018 models off the line and I know it will be a big hit.”

The 2018 Camry will set the benchmark in the mid-size sedan segment. It is the first vehicle in North America designed and manufactured with Toyota New Global Architecture (TNGA), a completely new strategy to the way the company designs, engineers, and manufactures its vehicles. TNGA will improve performance of all models, including increased fuel efficiency, more responsive handling, and a more stable, comfortable feel while driving.

“The launch of the next-generation Camry is important for Toyota in America, and expands the company’s footprint in and commitment to Kentucky,” said Wil James, president, TMMK. “We are proud to be the first in North America to produce a vehicle with TNGA. It’s a testament to the skill and dedication of our team members.”

The next-generation Camry has a sleeker profile that offers improved aerodynamics, a lower center of gravity, and a more rigid body, allowing for a more comfortable and stable ride. In addition, engineers incorporated a number of new noise, vibration and harshness (NVH) countermeasures that were previously found exclusively on luxury models such as sound-absorbing insulation in the hood and upper and lower fender separator, as well as foam/vibration dampening materials throughout the vehicle. The driver-focused design also features the highest grade of soft touch and premium materials on all surfaces of the cabin – dashboard, instrument panel, center console, door trim, etc. Vehicles will begin arriving at dealers in late summer.

TMMK recently hired more than 700 people to support the launch of the new Camry, bringing the number of team members to an all-time high of over 8,000. The largest Toyota plant in the world, TMMK has produced more than 11 million vehicles in its 31 years, including more than 8 million Camrys.

Earlier this year, Toyota announced a $1.33 billion investment at TMMK for TNGA improvements and other makeovers that will modernize and streamline the production process. TNGA allows for a more flexible production environment, which will allow Toyota Kentucky to build ever-better cars and respond quicker and more capably to customer demands down the road. Since 1986, the plant represents a $7 billion investment. Across the U.S., Toyota is investing $10 billion over the next five years, adding to the nearly $22 billion the automaker has invested in the past 60 years.

Last year, TMMK produced more than 500,000 Camry, Camry Hybrid, Avalon, Avalon Hybrid, and Lexus ES 350 vehicles, which represents nearly a quarter of the total number of Toyota vehicles produced in North America. A recent study by the Center for Automotive Research shows Toyota Kentucky supports nearly 30,000 jobs across the states (direct, indirect, and spin-off). TMMK employees live in 80 Kentucky counties, and currently Toyota has more than 100 suppliers located across the Commonwealth.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 33 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 46,000 people (more than 36,000 in the U.S.).  Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45 million in the U.S.) in 2016 – and about 85 percent of all Toyota vehicles sold over the past 15 years are still on the road today.

Toyota partners with community, civic, academic, and governmental organizations to address our society’s most pressing mobility challenges. We share company resources and extensive know-how to support non-profits to help expand their ability to assist more people move more places. For more information about Toyota, visit www.toyotanewsroom.com.

TMMK Contacts:
Rick Hesterberg (859) 351-4780
Ashley Chatham (859) 473-3709

Toyota Media Line: (469) 292-5100

One of the first 2018 Toyota Camry vehicles produced at Toyota Motor Manufacturing, Kentucky, Inc., (TMMK) rolls off the production line in June 2018. The new Camry will be available in five grades: L, LE, XLE, SE and XSE. Vehicles will begin arriving at dealers in late summer.

 

Photo: http://mma.prnewswire.com/media/528358/2018_Toyota_Camry_1.jpg
Photo: http://mma.prnewswire.com/media/528359/2018_Toyota_Camry_2.jpg 
Logo: http://mma.prnewswire.com/media/439685/Toyota_Corp_Red_Logo.jpg

SOURCE Toyota Motor North America