Goya Foods Donated 10,000 Pounds of Food to Catholic Charities of Boston in Recognition of the 50th Anniversary of the Puerto Rican Festival of Massachusetts
BOSTON, July 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — Goya Foods, the largest Hispanic-owned food company in the United States, donated 10,000 pounds of food to Catholic Charities of Boston in recognition of the 50th anniversary of the Puerto Rican Festival of Massachusetts. The donation took place on Thursday, July 27, 2017, at 11:00 a.m. at Holy Cross Cathedral, located at 1400 Washington Street.
“We’re honored to be able to donate much-needed food to Catholic Charities in recognition of the festival’s 50th anniversary and their efforts in bringing the rich culture of Puerto Rico to the community,” said Rafael Toro, Director of Public Relations of Goya Foods. “We always strive to do our part in helping others who need it the most and encourage others to do the same.”
The food will go directly to Catholic Charities’ food pantries in the South End of Boston, Somerville and Dorchester, Massachusetts, serving close to 600 people daily, Monday through Friday. “We are so grateful to Goya for their support. This donation could not have come at a better time as the demand at our food pantries is at its highest during the summer. Goya is making it possible for our staff and volunteers to help provide important safety net services for families in our community,” said Deborah Kincade Rambo, President of Catholic Charities of Boston.
The donation is part of the Goya Gives campaign, a national initiative committed to supporting local communities through social causes. Goya has donated millions of pounds of food to organizations worldwide and continues to support over 250 organizations, events and cultural institutions. “On behalf of the Puerto Rican Festival of Massachusetts and in honor of our 50th anniversary, we are so grateful to Goya Foods and Catholic Charities in supporting our organization’s mission to give back to the community and to be able to help families throughout Boston,” said Edwin Alicea, President of the Puerto Rican Festival.”
Goya’s annual food donations also serve to encourage consumers to participate in the message and act of helping those in need. Consumers can share the #GoyaGives message with friends and family through Facebook, Instagram and Twitter @goyafoods and @CharitiesBoston.
For more information about Goya Foods and the #GoyaGives campaign, please visit www.goya.com.
About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,500 high-quality food products from Spain, the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; Goya’s combination of authentic ingredients, robust seasonings, and convenient preparation make Goya products ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com
About Catholic Charities of the Archdiocese of Boston: For more than 110 years, Catholic Charities has continued its mission of building a just and compassionate society rooted in the dignity of all people. As one of the largest providers of social services in Massachusetts, Catholic Charities of Boston offers nearly 90 programs and services in 27 locations. Our service sites throughout Eastern Massachusetts helped nearly 200,000 of our neediest neighbors of all faiths last year.
Press Contacts:
Natalie Maniscalco
[email protected]
845.659.6506
Video – https://www.youtube.com/watch?v=YA0bKCeruh8&feature=youtu.be
Photo – http://mma.prnewswire.com/media/540007/Goya_Foods_donation.jpg
SOURCE Goya Foods
Race-winning Acura NSX GT3 Offered for Sale Globally
TORRANCE, Calif., July 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — The race-winning Acura NSX GT3 race car will be offered for sale around the world ahead of the 2018 racing season, it was announced today by Acura, Honda Performance Development and Honda R&D. The exposed carbon, race-ready NSX GT3 is offered for sale at a starting price of €465,000i.
With more than 50,000-miles of on-track development and already a multi-race winner in its inaugural season of IMSA WeatherTech SportsCar Championship competition, the NSX GT3 is eligible to race in more than two dozen FIA-sanctioned racing series around the world, including:
- The Pirelli World Challenge and WeatherTech SportsCar Championship series in North America
- The Blancpain GT Series and 24 Hours Nurburgring in Europe
- The Blancpain GT Series Asia and GT Asia Series
- The Super GT GT300 class in Japan
- The Australian GT Championship
- The Intercontinental GT Challenge
Additional options and complete customer support, including parts and service, training and engineering services are available. Orders for the NSX GT3 are being taken now by HPD, responsible for sales in North America, at AcuraClientRacing.com. JAS Motorsport is responsible for NSX GT3 sales in Europe, the Middle East and Asia, excluding Japan. MUGENii is responsible for sales in Japan.
The NSX GT3 chassis, including the multi-material body structure and TIG-welded chrome-moly roll cage, is built alongside the production NSX at the Performance Manufacturing Center (PMC) in Marysville, Ohio, exclusive worldwide manufacturing facility for the NSXiii. The PMC also operates a repair facility for the NSX GT3.
The production-based 3.5-liter, twin-turbocharged V6 racing engines are built alongside their production-vehicle counterparts at the Anna Engine Plant in Anna, Ohioiv. The racing engine uses the same design specifications as the production NSX, including the block, heads, valve train, crankshaft, pistons and dry-sump lubrication system. A six-speed, sequential-shift racing gearbox delivers power to the NSX GT3’s rear wheels. Final assembly is completed at JAS Motorsport in Italy.
“We are extremely pleased with the progress and success of the NSX GT3 in our inaugural season,” said Art St. Cyr, President of HPD. “Winning at Detroit and Watkins Glen, two very different circuits, in this highly competitive class illustrates the breadth of capabilities of the NSX GT3. We look forward to seeing the car in Victory Circle at tracks around the world in 2018 and beyond.”
Competing in the GTD class of the WeatherTech SportsCar Championship and the GT category of the Pirelli World Challenge in 2017, the NSX GT3 races against premium automotive brands including Aston Martin, Audi, BMW, Ferrari, Lamborghini, Lexus, Mercedes-Benz and Porsche at a wide variety of North American racing circuits, ranging from the tight confines of street courses such as Long Beach and Detroit to traditional road courses like Road America, Canadian Tire Motorsports Park and the wide-open Daytona International Speedway.
“We’ve intended to compete at the highest level since the NSX was just a sketch on a pad,” said Jon Ikeda, Acura Vice President and General Manager. “To see the NSX GT3 winning races and now available for racers and track enthusiasts to enjoy around the world is a major milestone for the second generation NSX, the Acura brand and the global development team that made it possible.”
The Acura NSX GT3 adds to a rich legacy of Acura sports car racing championships, including the 1991, 1992 and 1993 IMSA Camel Lights manufacturer and driver championships, and the 2009 American Le Mans Series manufacturer, driver and team championships in both the LMP1 and LMP2 classes.
Technical Specifications
|
Engine |
|
|
Type |
Twin-turbocharged DOHC V6/75° |
|
Layout |
Longitudinal/mid-mounted |
|
Bore x stroke |
91 x 90 mm |
|
Capacity |
3501 cc |
|
Power/torque |
Per FIA/Series Regulations (BOP) |
|
Construction |
Light alloy block and head |
|
Pistons |
Cast aluminum |
|
Valvetrain |
24 valve, IN/EX VTC, chain driven camshaft |
|
Fuel injection |
Direct and port injection |
|
Lubrication |
Dry sump system |
|
Throttle control |
Drive-by-Wire throttle system |
|
Wastegate control |
Electrical |
|
Turbocharger |
2 Off – Mono Scroll |
|
Exhaust |
Twin Pipe with CAT converter |
|
Dimensions |
|
|
Wheelbase |
2630 mm |
|
Overall length |
4612 mm |
|
Overall width |
2040 mm |
|
Front track |
1715 mm |
|
Rear track |
1687 mm |
|
Weight |
1240 Kg |
|
Chassis |
|
|
Aluminum alloys extruded profiles / cast nodes |
|
|
Roof structure in steel |
|
|
TIG welded roll cage in 25CrMo – bolted to chassis |
|
|
Transmission |
|
|
Gearbox |
XTRAC semi-automatic 6-speed sequential |
|
Clutch |
ZF/SACHS high performance sintered or carbon clutch (endurance option) |
|
Clutch operation |
Electrically assisted |
|
Driveline |
PANKL double tripod system |
|
Brakes |
|
|
Brakes |
BREMBO disks 390×34 Front / 355×32 Rear BREMBO calipers 6 pistons Front /4 pistons Rear |
|
ABS |
BOSCH M4 |
|
Suspension |
|
|
Suspension |
Front: Double wishbone Rear: Multilink |
|
Shock absorbers |
SACHS 5-way adjustable dampers |
|
Sway bar |
FR/RR with adjustable blade |
|
Wheels |
|
|
Fr 12″x18″ forged aluminum |
|
|
Rr 13″x18″ forged aluminum |
|
About Honda Performance Development
HPD was founded in 1993 to spearhead American Honda’s entry into Indy car racing. No other manufacturer has matched the company’s success in Indy cars, which includes 225 race victories, 15 drivers’ championships, six competitive manufacturers’ championships and 12 Indianapolis 500 victories since 2004.
HPD, Acura and Honda have a history of success in endurance sports car racing, with more than 100 prototype victories since 1991, including either class or overall victories at the Rolex 24, 12 Hours of Sebring, 24 Hours of Le Mans and Petit Le Mans. Acura and HPD swept all prototype championships in the 2009 American Le Mans Series; and won the North American Endurance Championship manufacturers’ title in 2016. Prior to the founding of HPD in 1993, Acura won 25 races and three consecutive IMSA Camel Lights Championships from 1991-93
HPD’s Acura and Honda engines have recorded 80 race wins at endurance sports car races around the world, with 70 of those victories coming in the HPD-developed line of sports prototype cars. For more information about HPD and the company’s racing product lines, please visit http://hpd.honda.com.
About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, an original approach to technology and design that creates a new driving experience. The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV.
For More Information
Consumer information is available at http://www.acura.com. To join the Acura community on Facebook, visit http://www.facebook.com/acura. Additional media information including pricing, features and high-resolution photography is available at acuranews.com/channels/acura-automobiles.
i Ex Works JAS Motorsport Arluno MI, Italy; Final USD currency conversion pricing established at contract signing
ii “MUGEN” is a trademark of M-TEC Co., Ltd.
iii Built in America using domestic and globally sourced parts
iv Built in America using domestic and globally sourced parts
Photo – https://mma.prnewswire.com/media/539670/Acura_NSX_GT3.jpg
Logo – https://mma.prnewswire.com/media/458749/acura_logo.jpg
SOURCE Acura
“Millions of Latinos on the Verge of Losing Access to Health Care in the U.S.”
WASHINGTON, July 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — The U.S. Senate has voted against Repeal and Replace of the Affordable Care Act (ACA) for the second time. The House of Representatives already approved their bill. In both houses of Congress, the Republican leaders are focused with these efforts on how to decrease federal government funding of health care for the poor and middle class, so they can save taxes for the wealthy. What is being discussed?
The greatest changes would be to decrease access to health care in this country by eliminating the Medicaid entitlement to a smaller block grant to States, Planned Parenthood & primary care to many women, mandate for health care insurance that will lead to youth opting out of insurance and higher premiums, essential benefits that will decrease use of mental health, vision and oral health care, and by eliminating the Public Health and Prevention Fund for the CDC programs that fight HIV, Zika, TB and other epidemics in culturally competent ways.
According to the National Hispanic Medical Association president & ceo, Dr. Elena Rios, “Latino families will have little recourse except to go to expensive care at emergency room services and hospitals— as more put off going to see a doctor until they are really sick. We would see diabetes and heart disease with more severe complications – kidney failure and blindness, heart failure and strokes happening much earlier in our families, leading to premature death.”
The Affordable Care Act (ACA) was signed into law by President Obama in 2010 and has resulted in 30 million newly insured Americans. Latinos and other vulnerable populations who are working poor have been the most to gain, because they had the highest rates of being uninsured, with new access to health care services and improved quality lives.
Today, it is projected that a very small bill, called a Skinny Bill could be up for a Senate vote soon for elimination of the individual and employer mandate that would disrupt our families ability to find individual insurance and many Latinos don’t have access to employer-based insurance.
The NHMA urges all to call their Senators to vote no on the Repeal ACA. NHMA stands willing to participate in a more productive discussion with Congress and the White House on how to improve the ACA, not tear it down, so that we can have affordable health insurance for quality health care for all Americans. We deserve a fundamental right to health care among our communities.
The National Hispanic Medical Association (NHMA) mission is to empower Hispanic physicians to work with our public and private partners to improve the health of Hispanic and other underserved populations.
SOURCE National Hispanic Medical Association
Hennessy Kicks Off Partnership With International Champions Cup And Celebrates Highly-Anticipated Football Match, El Clásico Miami
Hennessy Cognac raises a toast to first-ever U.S. match between Madrid and Barcelona
NEW YORK, July 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — Hennessy, the world’s best-selling Cognac, is proud to serve as an official partner of the International Champions Cup (ICC), the premiere pre-season soccer tournament that brings the world’s best clubs to the United States. Celebrating the pursuit of perfection between two of the world’s most successful football clubs and the fierce rivalry between Madrid and Barcelona, Hennessy will be the drink of choice leading up to and during the highly anticipated “El Clásico Miami” match on July 29th at the Hard Rock Stadium in Miami, FL.
El Clásico Miami will mark the first-ever match in North America between Barcelona and Madrid, one of sport’s all-time greatest rivalries.
As an official partner of the International Champions Cup, Hennessy will be present in all celebratory, toast-worthy moments, including El Clásico Board of Ambassadors Dinner at Bazar del Mar on July 27th, the VIP party at Mr. Jones Miami on July 28th and El Clásico after-party at Rockwell on July 29th. In addition to a Hennessy sponsored halftime performance by world-renowned singer-songwriter, actor and producer Marc Anthony and Spanish singer-songwriter and musician Alejandro Sanz, consumers attending Saturday’s match can spice things up with the Hennessy Ginger, available for purchase at Miami’s Hard Rock Stadium:
Hennessy Ginger
- 1 ½ oz. Hennessy Cognac
- 3 ½ oz. Ginger ale
Pour Hennessy into highball glass; add cubed ice (fill glass), top with ginger ale. Garnish with a lime wedge or fresh ginger.
Hennessy also recognizes the millions of fans that will be cheering across the globe, who can enjoy El Clásico at home with these delicious Cognac cocktail recipes:
Atardecer de Miami
- 1 ¼ oz. Hennessy V.S.O.P Privilège
- 1/3 oz. Agave nectar
- 1/2 oz. Fresh lime juice
- 2/3 oz. Sparkling water
Combine Hennessy, agave nectar, and lime juice in a shaker with ice; shake and strain into a wine glass. Add additional ice cubes and top with sparkling water.
El Clásico Sazerac
- 2 ½ oz. Hennessy V.S.O.P Privilège
- 1/4 oz. Simple syrup
- 1/8 oz. Absinthe (rinse)
- 5 dashes Peychaud’s Bitters
- Lemon twist
Pour Hennessy, simple syrup, and bitters in a mixing glass with ice; stir until chilled. Wash rocks glass with absinthe and strain mixing glass contents in; garnish with lemon twist.
For more information on Hennessy Cognac, visit Hennessy.com or Facebook.com/Hennessy.
About Hennessy
In 2017, the Maison Hennessy celebrates over two and half centuries of an exceptional adventure that has linked two families, the Hennessys and the Fillioux, for seven generations and spanned five continents. It began in the French region of Cognac, the seat from which the Maison has constantly passed down the best the land has to give, from one generation to the next. In particular, such longevity is thanks to those people, past and present, who have ensured Hennessy’s success both locally and around the world. Hennessy’s success and longevity are also the result of the values the Maison has upheld since its creation: unique savoir-faire, a constant quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group – that crafts iconic and prestigious Cognacs.
Hennessy is imported and distributed in the U.S. by Moët Hennessy USA. Hennessy distills, ages and blends spanning a full range: Hennessy V.S, Hennessy Black, V.S.O.P Privilège, X.O, Paradis, Paradis Impérial and Richard Hennessy. For more information and where to purchase/ engrave, please visit Hennessy.com
About International Champions Cup (ICC)
The International Champions Cup is an annual summer soccer tournament organized by Relevent Sports, featuring the best clubs from around the world. A staple property of Relevent Sports and RSE Ventures, the International Champions Cup brings the best in soccer to iconic sports venues across North America, Australia, Europe and China.
The International Champions Cup has hosted some of the most iconic matchups in the world, including the largest attended soccer match in U.S. history, when 109,318 fans saw Real Madrid and Manchester United play at the “Big House” at the University of Michigan. In its three-year history, Real Madrid, Manchester United and Paris Saint-Germain have all won installments of the North American tournament.
Fans can follow the ICC on social media at @intchampionscup for exclusive content and announcements, and join the conversation using #ElClasicoMiami and #2017ICC. Fans can sign up for up news, updates and ticket information at www.internationalchampionscup.com.
Photo – http://mma.prnewswire.com/media/539653/Hennessy_Drink.jpg
Logo – http://mma.prnewswire.com/media/539512/Hennessy_Logo.jpg
SOURCE Hennessy
Do You Communicate To Influence – In English Or In Spanish?
SAN FRANCISCO, July 27, 2017 /PRNewswire-HISPANIC PR WIRE/– ¿Hablas español? Decker Communications Inc., the leading global business communication training, coaching and consulting firm, is proud to finally be able to answer that question, “¡Sí!”
Since 1979, the hallmark of Decker Communications has been in-person communication training experiences for C-suite executives and their teams at Fortune 500 companies, leading nonprofits and startups across the globe. Until last week, all of its programs have been led in English.
Decker conducted its first immersive trainings in Spanish in Mexico City and Buenos Aires, and they were met with rave reviews. Participants rated the programs with an overall score of 9.55 out of 10. Moreover, every participant was extremely eager to recommend the course to others. The trainings yielded a net promoter score of 92.8.
“There continues to be demand for communication training from our multinational clients with strong presence in Latin America, and I’m thrilled that for the first time in our thirty-eight years, we can coach and teach in Spanish,” explained Ben Decker, CEO of Decker Communications and co-author of Communicate to Influence: How to Inspire Your Audience to Action (McGraw-Hill, 2015). “Moving people from information to influence is such an important shift – it’s what drives action, motivates people and helps close deals. Influence drives change in every language.”
Communicate to InfluenceTM is Decker’s signature training program, a two-day course that uses video feedback and private coaching to transform the communications experience. Using The Decker MethodTM, participants focus on both their behavioral skills and content. Additionally, the course teaches how to use The Decker GridTM, a time-tested, proprietary framework to prepare listener-focused messages that influence and even inspire. The course is geared for business leaders, or anyone who wants to climb up the ranks, reach out, change a process or influence the world.
The program may be tailored to help native Spanish speakers work more effectively when doing business in English, or provide them with skills when they work in their local markets, for example, when sales people sell products in Spanish. It is also offered in a one-day, express version.
“Latin America is a rapidly growing region, and I am excited to lead Decker into this geography,” remarked Maurice Teffel, Senior Program Leader at Decker Communications and ATA-certified translator. Leveraging his twenty years of experience, Teffel translated the materials for the Latin American Markets, with customized differentiation for Mexico and Argentinian markets. He also developed a version that caters to the US Hispanic market, using a pan-regional form of the language, for professionals living in the United States. Teffel also led Decker’s inaugural Communicate to Influence program in Mexico City, as well as the program in Buenos Aires.
Individuals can still sign up to take the Communicate to Influence training at Decker’s office in New York City and its global headquarters in San Francisco. At this time, these open enrollment courses will continue to be taught in English.
About Decker Communications:
Decker Communications consults and trains businesses in communications – both in what they say and how they say it. Since 1979 Decker has worked with thousands of leaders in Fortune 500 companies. Decker is the leading expert in business communications, creating focus and confidence to help leaders communicate vision, motivate action or close the deal. For more information, visit https://decker.com or call (415) 543-8100.
|
Media Contact: |
Dani Janklow |
|
Director of Marketing |
|
|
+1 (415) 543-8100 |
SOURCE Decker Communications
Genesis Ranked Second Highest Premium Nameplate In J.D. Power 2017 APEAL Study
FOUNTAIN VALLEY, California, July 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — The 2017 Genesis G90 was rated the most appealing vehicle by J.D. Power in the competitive Large Premium Car segment* this year with a score of 905. Additionally, the Genesis brand placed second in J.D. Power’s U.S. Automotive Performance, Execution and Layout (APEAL) Study among premium vehicles.
The APEAL Study assesses how much owners like or dislike 77 attributes in 10 categories of their new vehicle at 90 days of ownership. These attributes include driving dynamics, visibility and safety, storage and space and interior and exterior design. A total of 69,990 surveys were completed encompassing 33 brands and 243 models.
“We believe in respecting vehicle owners and their passengers and designed a flagship vehicle that redefines the meaning of luxury,” said Erwin Raphael, general manager of Genesis in the U.S. “It is an honor to know that our vehicle owners have rated the G90 number one overall in this year’s J.D. Power APEAL survey.”
The Genesis G90 is a vehicle shaped by consumer-focused values and grounded in performance engineering, innovative technology and premium comfort in all seasons. From the heat of the summer to the harshest winters, an advanced H-TRAC® AWD system is available to help navigate drivers’ varying weather conditions. The G90 is confidently equipped with either 3.3-liter twin-turbocharged V6 and the powerful 5.0-liter V8 GDI engines for the ultimate in refined performance. In addition, the G90 offers a formidable list of standard features and premium conveniences including a Lexicon® 17 speaker Premium Surround Sound System, 12.3-inch HD Navigation System with Driver Information System, wireless device charging, and Smart Cruise Control with stop/start.
Additionally, the G90 features a full suite of standard advanced safety technology and has received the 2017 Top Safety Pick+ rating from the Insurance Institute for Highway Safety. This comprehensive suite of standard safety features works to minimize risk and maximize protection for the driver, passengers, and other road users. Some of these advanced safety features include:
- Automatic Emergency Braking (AEB) with Pedestrian Detection
- Smart Blind Spot Detection with Rear Cross-traffic Alert
- Lane Keep Assist
- Driver Attention Alert
- Dynamic Bending Light with High Beam Assist
- 360-degree Multi-view Camera
To complete the luxury ownership experience, Genesis offers exclusive consumer focused programs and amenities, each designed to provide convenience and a more efficient use of time for Genesis owners.
- 3 years/36K miles Complimentary Scheduled Maintenance
- 3 years/36K miles Complimentary Service Valet
- 3 years Complimentary Genesis Connected Services (including Connected Care, Remote, and Guidance)
- 3 years Complimentary SiriusXM® Travel Link (Traffic & Data)
- 3 years Complimentary Map Care – Annual map updates
- Best-in-Industry Warranty with Enhanced Roadside Assistance and Concierge Service
*G90 did not qualify for an official APEAL award due to an insufficient segment category sample.
Genesis Motor America
Genesis Motor America, headquartered in Fountain Valley, Calif., markets and services Genesis vehicles in the United States. Genesis is an all new global luxury automotive brand that delivers ‘human-centered’ luxury and the highest standards of performance, design and innovation. A total of six new Genesis models will launch by 2021 and will compete with the world’s most renowned luxury car brands. All Genesis vehicles sold in the U.S. are covered by an industry-leading warranty with enhanced roadside assistance and concierge services.
For more information on Genesis and its new definition of luxury please visit www.genesis.com
Please visit our media site for the latest news at www.genesisnewsusa.com.
Genesis Motor America on Twitter │ YouTube │ Facebook
Photo – https://mma.prnewswire.com/media/539634/Genesis_Motor_America_APEAL_Study___Photo.jpg
Logo – https://mma.prnewswire.com/media/396494/Genesis_Logo.jpg
SOURCE Genesis Motor America
Estrella Jalisco Debuts The First and Only Premium Foil Top Sealed Canned Beer in the U.S.
NEW YORK, July 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — Just sixteen months after its U.S. launch, Estrella Jalisco, the authentic Mexican beer with more than 100 years of Mexican brewing tradition, today introduced one of most innovative packaging elements in the canned beer category: a new foil top seal. The new red seal packaging, featuring the Estrella Jalisco star, gives the can a premium look that emphasizes the brand’s commitment to maintaining the integrity of its product and raises the bar within the Mexican Imports category as well as within the beer industry.
“We take pride in the quality and heritage of Estrella Jalisco, and strive to ensure that our consumers have an excellent experience when consuming our carefully crafted brew,” said Yonathan Bendesky, Brand Director for Anheuser-Busch, Mexican Imports. “The foil top is a threefold opportunity for us: the innovation adds a premium element to our consumer’s experience, it allows our brand to differentiate itself in the marketplace, and it introduces an upgrade within the canned beer category.”
Estrella Jalisco is launching the foil top seal at a time of significant growth in the canned beer space. According to the Beer Institute, more than 55% of beers consumed in the United States are served in cans and that number continues to rise as more brands package their product in cans. Estrella Jalisco is embracing and upgrading that trend by providing the protective seal onto their 24 ounce cans.
The launch of the foil top seal, in select markets, will be supported by digital, social, and out of home media, as well as a new television spot.
Consumers 21 and older can learn more about the brand by visiting www.EstrellaJalisco.com, following @EstrellaJalisco on Instagram using #EstrellaJalisco, and visiting the Estrella Jalisco Facebook page.
About Estrella Jalisco
With more than 100 years of Mexican brewing tradition, Estrella Jalisco is a refreshing, the authentic Mexican Lager beer from Guadalajara, Jalisco, and contains 4.5 percent alcohol by volume (ABV). It is best enjoyed in a wide-top pilsner glass to bring out its true flavor and aroma while allowing drinkers to appreciate the color and carbonation of the beer. Estrella Jalisco was launched in the U.S. last year and it’s quickly becoming a Mexican favorite among cerveza aficionados. Estrella Jalisco is available in bottles and foil top cans.
For more information, contact:
Miles Ritenour, Estrella Jalisco
[email protected]
Kelly Ramirez, Zeno Group
[email protected]
Photo – http://mma.prnewswire.com/media/539413/EJ_DHIRES_020.jpg
SOURCE Estrella Jalisco
Ismael Cala will speak at the 5th Annual HR Americas Conference, the largest event in the Americas on human resources
He will also take part in forums such as “Leaders for the future,” organized by Forbes Magazine in the Dominican Republic, and will share the podium with Brian Tracy at the “Toronto World Leadership Forum.”
MIAMI, July 27, 2017 /PRNewswire-HISPANIC PR WIRE/ — Lecturer and bestselling author ISMAEL CALA will speak at the 5th Annual HR Americas Conference, to be held in Miami in September, before leading figures in the field of human resources such as Dave Ulrich. HR Americas is the biggest HR management event in the Americas, attended by leading multinationals.
Cala will talk about the role of leadership in managing processes of change, exponential growth and corporate happiness.
“Being a leader in the era of the digital economy requires an exponential mentality that adapts and anticipates in an increasingly volatile, uncertain, complex and ambiguous environment. In addition to knowledge, both emotional intelligence and social skills are key to developing participatory and transformative leadership and constructing an organizational culture that promotes creativity and innovation,” Cala commented on the theme of the event.
In addition, Cala will take part in major forums of the Americas such as: “Leaders for the Future” on September 6, organized by Forbes Magazine in the Dominican Republic; “Toronto World Leadership Forum ” 2017, to be held in Canada in November; where he will share the podium with Brian Tracy; and also in November, ” NYC Hispanic Leadership Summit ” to be held in New York.
On September 15, he will interview screen legend Al Pacino as part of the event, “An evening with Al Pacino,” at Fillmore Miami Beach at The Jackie Gleason Theater.
The last three months of this year are going to be intense. On November 8-12, Cala will celebrate the 5th anniversary of the encounter “En Cuerpo y Alma“ (‘In Body and Mind’), on the Maya Riviera, an event that has had an impact on the lives of hundreds of people all over the Americas. And in October, he will be traveling with a group of people to the Holy Land, as part of his Cala Mundos (‘Cala Worlds’) project.
ABOUT ISMAEL CALA
Life and human development strategist; bestselling author and international lecturer on themes of leadership, entrepreneurship and personal development; ambassador for the concept of productive happiness in Latin America.
For more than five years he was the host of CALA during prime time on CNN en Español. The New York Times has called him “the Latin Larry King.” He is currently considered one of most important communicators in the Americas, and his message of social entrepreneurship, mindfulness and wellbeing has had an impact on millions of people who follow his work in books, seminars, workshops and lectures. Cala has visited more than 25 countries.
Author of the bestsellers Despierta con Cala (‘Wake up with Cala’), La vida es una piñata (‘Life is a piñata’), El analfabeto emocional(‘The emotional illiterate’), El poder de escuchar (‘The power of listening’), Un buen hijo de P…(‘A real S.O.B.’) and El secreto del bambú(‘The secret of bamboo’), Cala was born in Santiago de Cuba in 1969, and holds a degree in Art History from Universidad de Oriente. He is the co-author of the book “Beat the Curve,” with Brian Tracy. He graduated from the School of Communication at York University in Toronto, and has a diploma from Seneca in Television Production.
He has worked with great teachers such as Deepak Chopra y John C. Maxwell, and has studied with coaches such as Tony Robbins and Miguel Ruiz. Cala belongs to the faculty of adjunct professors at Atlantis University and Next University. He is President of Cala Enterprises Corporation and the Ismael Cala Foundation. Come visit: www.ismaelcala.com
SOURCE Cala Enterprises