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Colgate And The American Dental Association Partner To Inspire Hispanic Families Nationwide To Create More Smiles By Sharing Them In Real Life And Online During Oral Health Month, June 2017

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NEW YORK, June 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Today, the Colgate-Palmolive Company and the American Dental Association (ADA) announce their continued collaboration in support of Colgate’s annual Oral Health Month program with the “Share More Time, Share More Smiles” campaign. Now through June 30, 2017, the awareness effort encourages families to share more time, moments and smiles together on social media using #TimeToSmile.  Colgate will donate $1 for every image or video liked, shared or posted using #TimeToSmile to the ADA Foundation’s Give Kids A Smile® program*, which provides free oral health care, education, screening and treatment to underserved children.

Photo – https://mma.prnewswire.com/media/518240/Colgate_Palmolive_Infographic.jpg

Hispanic adults in the U.S. consistently report more untreated cavities than non-Hispanic adults1, while children nationwide miss millions of hours of school due to dental disease. Dedicated to the belief that everyone deserves a future they can smile about, Colgate-Palmolive has also created sharable Facebook content to provide information to U.S. Hispanic families about proper oral care, to ultimately improve oral health outcomes.

“Colgate is committed to improving children’s oral health around the world,” said Carla Kelly, general manager, U.S. Multicultural Marketing, Colgate-Palmolive. “‘Share More Time, Share More Smiles’ gives us the opportunity to make this happen. As a platform that engages with the entire Hispanic family, we can give parents the tools to adopt healthier oral care habits and encourage more generations of healthy smiles.”

At a grassroots level, beloved TV personality and mother of two Karla Martinez will meet and greet shoppers on Saturday, June 3, 2017 at two Fiesta Mart stores in Houston, TX and share oral health tips in Spanish. The Colgate’s Bright Smiles, Bright Futures® mobile dental van will be also on site to provide free dental screenings and oral health education to children ages three to 12 years old. Colgate products with the ADA Seal of Acceptance will also be provided free of charge to attendees.

“Healthy habits that start in childhood last a lifetime,” said ADA President Dr. Gary Roberts. “Leading by example — brushing for two minutes, twice a day with fluoride toothpaste and visiting a dentist regularly — teaches kids about the importance of dental health and creates fun family memories along the way.”

“Share More Time, Share More Smiles” provides bilingual oral health education materials including infographics, children’s activity sheets and other oral care resources on Colgate.com/Sonrisas. Bilingual videos, articles and downloadable family activities will also be available on the ADA’s site MouthHealthy.org/OralHealthMonth and via social media on Twitter @SonrisaColgate (in Spanish) and on the American Dental Association’s Facebook, Twitter, Instagram and YouTube channels.

To learn more about the Colgate and ADA collaboration please visit Colgate.com/Sonrisas.

*Between June 1, 2017 and June 30, 2017, Colgate-Palmolive will donate $1.00 to the ADA Foundation’s Give Kids A Smile program, with a minimum donation of $10,000 and a maximum donation of $40,000, for each share/like of the video content or picture that is shared on Facebook, Twitter, Instagram, or Google+ with #TimetoSmile. No purchase required.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom’s of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. For more information about Colgate-Palmolive’s global business, visit the Company’s website at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures®, Colgate’s global oral health education program, please visit http://www.colgatebsbf.com.

About the American Dental Association

The not-for-profit ADA is the nation’s largest dental association, representing 161,000 dentist members. The premier source of oral health information, the ADA has advocated for the public’s health and promoted the art and science of dentistry since 1859. The ADA’s state-of-the-art research facilities develop and test dental products and materials that have advanced the practice of dentistry and made the patient experience more positive. The ADA Seal of Acceptance long has been a valuable and respected guide to consumer dental care products. The Journal of the American Dental Association (JADA) is the ADA’s monthly flagship publication and the best-read scientific journal in dentistry. For more information about the ADA, visit ADA.org. For more information on oral health, including prevention, care and treatment of dental disease, visit the ADA’s consumer website MouthHealthy.org.

About Give Kids A Smile®

The ADA Foundation’s Give Kids A Smile program is one of the world’s largest oral health charitable programs. Launched nationally by the American Dental Association in 2003, Give Kids A Smile is an access-to-care endeavor designed to encourage parents, health professionals, and policymakers to address the year-round need for oral health care and education for all children. Each year the Give Kids A Smile program supports approximately 10,000 dentists, 30,000 dental team members, and other community volunteers in providing free oral health care services including exams, fluoride treatments, sealants, fillings, crowns, and extractions, to more than 350,000 children from low-income families across the country. To find out more about Give Kids A Smile, visit www.ADAFoundation.org/GKAS.

1 National Center for Health Statistics. Health, United States, 2013: With Special Feature on Prescription Drugs. Hyattsville, MD: National Center for Health Statistics; 2014 and US Department of Health and Human Services. Oral Health in America: A Report of the Surgeon General. Rockville, MD: US Department of Health and Human Services, National Institute of Dental and Craniofacial Research, National Institutes of Health; 2000.

SOURCE Colgate-Palmolive

Yogome closes investment round of $6.6 million from Seaya Ventures and becomes a global leader in the EdTech sector.

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Yogome Logo 2017

MEXICO CITY, June 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Yogome, a leader in digital education, closed its Series A round with an investment of USD 6.6M from the Spanish fund Seaya Ventures (investor of Cabify and SinDelantal). Additionally, under the leadership of Seaya Ventures, Variv Capital and Endeavor Catalyst had a stake in this round of investment.

Photo – https://mma.prnewswire.com/media/518281/Yogome_Yale_Trial.jpg

Yogome is an innovative digital education platform with a collection of games for kids ages 6-11 endorsed by the Play2Prevent Lab at Yale University. 95% of its subscribers come from the United States, Latin America and Southeast Asia, and has a presence in more than 50 countries.

The funding brings Yogome’s total funding to $10 million raised to date. Founded by Mexicans Manolo Diaz and Alberto Colin, Yogome is the first 100% Mexican startup that raises a Series A round outside the fintech industry and the largest round for an EdTech company in Mexico.

“As an entrepreneur, you look for investors that fall in love with your vision from day 1, and that is what we saw in Michael and Seaya’s team since the start. Our objective is to become a global leader, and we are innovating every day in order to achieve that goal. We are in a high-growth space, and we are convinced that with the investment of Seaya Ventures, a global fund with a track record of scaling businesses, we have the key elements that we need to reach our goals.” said Manolo Diaz.

The funds obtained from this round will allow Yogome to reach 1 million subscribers and to continue its geographical expansion to China, Korea and Japan.

Michael Kleindl, Co-Founder and Managing Partner of Seaya Ventures, now a member of Yogome’s Board, said: “Manolo Diaz and his team have built a superb platform for kids edutainment. Yogome has positioned itself to become a global leader in this fast-growing market worldwide. We are extremely happy to have the opportunity to join Manolo and Yogome on this great challenge and look forward to supporting the company with our operational expertise in fast growing, internationally expanding businesses.”

Yogome –  Yogome creates learning experiences through a fun and engaging game-based curriculum as well as captivating characters. More than 1,000 mini games and six different apps comprise Yogome’s personalized learning platform certified by Yale’s Play2Prevent Lab. New content is added to the platform every month in eight different subjects for grades kindergarten through fifth, available in English, Spanish, Portuguese, and Simplified Chinese. Based in Mexico and the United States, Yogome develops its products for users in 50 different countries and is committed to helping all children learn and prepare for their future.
Website: www.yogome.com

Seaya Ventures – SEAYA VENTURES is a Spanish venture fund, founded in Madrid in 2013, that invests in early and growth stage Internet and technology-enabled businesses in Spain and Latin America. With more than €140M assets under management and offices in Madrid and Mexico City, Seaya transforms early and growth stage companies into category leaders at every level, helping them with their international expansion and creating lasting value. Seaya Ventures has invested in 15 companies so far: Ticketea, Restaurantes.com, Plenummedia, SinDelantal Mexico, Cabify, Comparaguru, Clintu, Percentil, Miora, Pippa&Jean, Spotahome, Hundredrooms, Glovo, Clicars and Yogome. 
Website: www.seayaventures.com

Yogome Logo 2017

Logo – https://mma.prnewswire.com/media/518280/logoYogome_Logo.jpg

SOURCE Yogome, Inc

AAFP Survey: Too Many Men Ignore Doctors’ Orders

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LEAWOOD, Kan., June 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — American men are not listening to their doctors. Despite an increase in chronic conditions such as diabetes, high cholesterol and high blood pressure, up to half of men seeking a doctor’s care don’t follow their physicians’ recommendations, according to a physician survey by the American Academy of Family Physicians.

The survey asked family physicians what percentage of their male patients followed through on specific recommendations: filling a prescription, taking a prescription as directed or keeping their follow-up appointments. Results showed that more than nine out of 10 physician respondents reported up to half of their male patients failed to follow those recommendations.

“This is a distressing finding, since the incidence of chronic conditions in men has increased,” said John Meigs, Jr., MD, president of the AAFP, comparing the most recent data from the 2012 and 2013 National Ambulatory Medical Surveys. “We saw concerning increases in high blood pressure, high cholesterol and diabetes in just one year. These conditions respond well to chronic care management, and your family physician can provide the treatment you need.”

The National Ambulatory Medical Survey showed that, in one year:

  • The incidence of high blood pressure among men grew from three in 10 (32.7 percent) to closer to four in 10 (36 percent).
  • The percentage of men who were diagnosed with high cholesterol jumped from slightly more than two in 10 (23.6 percent) to nearly three in 10 (28.5 percent).
  • Diabetes rose by two percentage points — from 14.1 percent to 16.6 percent.

Despite those increases, many men don’t follow up with filling or taking their prescriptions as directed, according to the AAFP survey of members:

  • Two out of 10 (22 percent) of doctors said up to half of their male patients did not fill a prescription.
  • Nearly a third (32 percent) of doctors said up to half their male patients did not take a prescription as directed.
  • More than four out of 10 doctors (42 percent) said up to half of their male patients failed to follow up with a regular or routine test when ordered for their condition.
  • Nearly one in four doctors said up to half of their male patients failed to show up for a follow-up visit.

“People may not take these conditions seriously because they don’t have any noticeable symptoms, and that’s a big mistake,” said Meigs. “High blood pressure and high cholesterol have been called ‘silent killers’ for a reason. If they aren’t controlled, they can lead to heart attack, stroke or kidney disease. In addition to these complications, uncontrolled diabetes also can cause blindness, nerve damage, and loss of limbs.

“So it’s vital that men see their doctors, get preventive care and follow instructions for any chronic diseases they may have.”

Meigs pointed to the AAFP’s consumer web site, familydoctor.org, as a good source of information about chronic illness. The site includes a men’s guide to preventive health care and information about healthy diets and weight control. 

“Knowing more about your health will help you understand the importance of maintaining your relationship with a family physician,” said Meigs. “By actively participating with their health care team, men will feel good and have better overall health over time.”

About the American Academy of Family Physicians
Founded in 1947, the AAFP represents 129,000 physicians and medical students nationwide. It is the only medical society devoted solely to primary care.

Family physicians conduct approximately one in five office visits — that’s 192 million visits annually or 48 percent more than the next most visited medical specialty. Today, family physicians provide more care for America’s underserved and rural populations than any other medical specialty. Family medicine’s cornerstone is an ongoing, personal patient-physician relationship focused on integrated care.

To learn more about the specialty of family medicine, the AAFP’s positions on issues and clinical care, and for downloadable multi-media highlighting family medicine, visit www.aafp.org/media. For information about health care, health conditions and wellness, please visit the AAFP’s award-winning consumer website, www.FamilyDoctor.org.

 

SOURCE American Academy of Family Physicians

Ismael Cala will be part of the panel at Amazon’s 4th Independent Authors Literary Award event

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MIAMI, June 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Ismael Cala will be part of the panel for Amazon’s 4th Independent Authors Literary Award, which will be open to the public this July 1 to August 31.

Amazon has released the details on the initiative, through which independent Hispanic authors may publish their unique work through the service Kindle Direct Publishing (KDP).

Ismael Cala, best-selling author, conference speaker, communicator and ambassador of the competition in the United States and Latin America in recent years, will be joined on the panel by Blanca Miosi, a best-selling author in Latin America, and Jordi Sierra i Fabra, a recognized Spanish author.

“It is an honor to be part of the panel this year in Amazon’s Independent Authors Competition. For two consecutive years, I have been closely tied to the event as the ambassador for the United States and Latin America, and now as a member of the panel. The competition is a great opportunity to promote literary talent in the Spanish language. To participate is to win,” explained Ismael Cala.

Between July 1 and August 31, authors can upload their work to the Amazon KDP service (https://kdp.amazon.com) for global distribution, both in digital and printed format.

To participate, the works must be unique, in Spanish, and exclusive to Amazon in printed and digital format. The terms and conditions of the competition can be found at: www.amazon.com/premioliterario

Participating books will be evaluated based on several criteria, such as creativity, originality, commercial viability, and quality of the writing. Five finalist books will be chosen, and from those the winning book will be selected. The author will have the chance to be published in hard copy, digitally and on audiobook by Amazon Publishing y Audible, and translated into English, and published digitally, in hard copy and audio by AmazonCrossing.

ABOUT ISMAEL CALA

Life strategist and human development guru, best-selling author and international conference speaker. For more than five years, he hosted the show CALA, at prime time on CNN en Español.

He is currently an official collaborator on the program “Awaken America,” for the Univisión chain, and he writes a weekly column for more than 50 publications in Latin America and the United States. “The New York Times” has called him “the Latin Larry King.”

Author of the best sellers “Despierta con Cala [Awaken with Cala],” “La vida es una piñata [Life is a piñata],” “El analfabeto emocional [The emotional illiterate],” “El poder de escuchar [The power of listening],” “Un buen hijo de P… [A real son of a B…],” and “El secreto del bamboo [The secret of bamboo],” Cala was born in Santiago de Cuba (1969) and has a degree in Art History from Universidad de Oriente. He is coauthor of the book “Beat the curve,” with Brian Tracy. He graduated from the School of Communication at the University of York in Toronto, and has a Seneca diploma in Television Production.

He has worked with grand masters such as Deepak Chopra and John C. Maxwell, and has trained with coaches such as Tony Robbins and Miguel Ruiz. Cala belongs to a group of collaborating professors at Atlantis University and Next University and is the head of Cala Enterprises Corporation. Visit: http://www.ismaelcala.com/

 

SOURCE Cala Enterprises Corporation

(Español) Pablo Soria de Lachica analiza los primeros 100 días de Donald Trump como presidente

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http://pablosoriadelachicanews.com (PRNewsfoto/Pablo Soria de Lachica)

Sorry, this entry is only available in Español.

Fresh Bellies Is Rewriting The Rules Of Baby Food And Fostering A New Generation Of Adventurous Eaters

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SCARSDALE, N.Y., May 31, 2017 /PRNewswire-HISPANIC PR WIRE/ — The $2 billion dollar U.S. baby food industry is driven primarily by a growth in organic baby food products. Interestingly, even with this growth in organic options, there has still been a rise in unhealthy eating habits and childhood obesity. One out of every three kids ages 2-19 is obese and nearly 20% of kids ages 2-4 are picky eaters. Experts now believe there is a direct correlation between picky eating and the unhealthy habits that lead to health issues.

Dr. Mary Versfelt, a pediatrician and former clinical professor at Columbia-Presbyterian Medical Center and Maria Fareri Children’s Hospital in New York, explains that for years bland, flavorless purees were recommended as the ideal first foods for babies, contributing unintentionally to creating a generation of picky eaters. “Today, we know that eating is a learned behavior, and we begin to train our palates the very moment we take our first bite. We are not born disliking broccoli or having an aversion to kale,” she added.

For decades, parents and baby food brands have masked vegetables in children’s meals. At the heart of this approach is the notion that children have an innate resistance to vegetables and will only eat them if baked into desserts or mixed with fruit. Under this premise, kids are taught to have a preference for the sweet foods that are used to trick them and not for the foods that are good for them. From an industry perspective, little has been done to shape infant nutritional preferences and encourage healthier choices.

Fresh Bellies is filling this void with its holistic approach to baby food. Made with organic ingredients, the company created a line of fresh, preservative-free and tastefully seasoned baby food that accentuates bold flavors and never masks its vegetables with sweet fruit. Fresh Bellies innovates the space with ingredients like cauliflower, bell peppers, and Swiss chard, and seasons with herbs and spices like garlic, without turning to added sugar or salt. At its core, Fresh Bellies’ disruptive mission is training baby palates to become accustomed to a variety of flavors, colors and textures from the very first bite.

“Picky eaters are made, not born,” says Saskia Sorrosa, Founder of Fresh Bellies and mom of two. “If we broaden children’s horizons and train them to be curious, healthy eaters, we can change the prospects of future generations and their relationship to food.” According to Sorrosa, “The baby food space has yet to address unmasked veggies and savory flavors as the path to raising a new generation of adventurous eaters.”

Fresh Bellies’ signature packaging is another product differentiator. Its PVC and BPA-free containers are clear, making it easy for parents to see what they are buying and for babies to see what they are eating. Sorrosa partnered with a leading design agency to develop custom packaging that is practical and speaks to the company’s overall mission of encouraging healthy eating and developing fine motor skills. Sorrosa made a conscious decision to deviate from the pouch, an industry standard in the baby food aisle, and instead each Fresh Bellies cup features a custom lid with a nestled spoon for on–the-go convenience.

“The full sensory experience of a spoonful of real food cannot be matched,” added Dr. Versfelt. “Babies need adequate nutrition for their physical and cognitive development, from preventing childhood obesity and diabetes to creating a healthier foundation for their adult palates.”

Sorrosa began selling her products at local farmers’ markets in Westchester County, New York near her home in 2015. Since then, Fresh Bellies has enjoyed solid distribution across the New York tristate area with major retailers in Connecticut, New York, and New Jersey carrying the product. Fresh Bellies looks to expand its distribution nationally in 2017.

About Fresh Bellies
Founded in 2015, Fresh Bellies is creating a new generation of healthful, adventurous eaters starting with a baby’s very first bite. The line of organic baby food is the first and only brand that doesn’t mask its vegetables with fruit and uses herbs and spices to develop flavors and open up a baby’s palate. Please visit www.freshbellies.com for product information, a list of locations, and the company’ blog and opinion pieces on topics ranging from food, to parenting and child development.

Media Contact
Gracia Larrain
305.205.5270
[email protected]

Logo – http://mma.prnewswire.com/media/517908/Fresh_Bellies_Logo.jpg

 

SOURCE Fresh Bellies

The Ibero-American Telecommunications Organization Celebrated its Third Meeting with the Participation of 31 Companies

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MIAMI, May 31, 2017 /PRNewswire-HISPANIC PR WIRE/ — Stronger and recognized as the organization that promotes the development of new audiovisual content and access to connectivity in the region, the Ibero-American Telecommunications Organization concluded its third meeting, which was hosted by the Univision News Center on Tuesday in the city of Miami, Florida.

The meeting was led by OTI President Emilio Azcárraga Jean, who gave a warm welcome to the representatives of the 31 Spanish and Portuguese-speaking content and telecommunications companies that attended. The companies reiterated their commitment to promote the development of new audiovisual content for audiences in their markets, which together boast roughly 900 million consumers. These companies combined have US$127 billion in annual sales, making OTI a key growth driver in the region.

The meeting was attended by the following executives Cesar Conde from Telemundo; Randy Falco of Univision; Jorge Carlos Rendo from Grupo Clarín; Juan Luis Cebrián of Grupo Prisa; Gabriel Reyes from RCN; Jorge Martínez de León of Grupo Caracol; TV Azteca´s Benjamín Salinas; Olegario Vázquez Aldir of Grupo Imagen; DirecTV´s Jeff McElfresh; and Matthew Sanders from the Inter-American Press Association.

As part of the objectives of OTI and with the firm conviction of continuing to better connect Latin America, this meeting addressed the following topics of global relevance: the impact of new immigration and tax measures in the United States; the evolution of content in the digital age; and freedom of expression in Ibero-America. These topics were discussed in panel format, opening spaces for collaboration, dialogue, reflection and action to coordinate and strengthen a common front that benefits the industry and its customers:

This meeting addressed the following topics of global relevance: the impact of new immigration and tax measures in the United States; the evolution of content in the digital age; and freedom of expression in Ibero-America. These topics were discussed in panel format, opening a space for collaboration, dialogue, reflection and action to coordinate and strengthen a common front that benefits the industry and its customers.

Specialists who participated in the discussions include: Arturo Valenzuela (Georgetown University), María Rodríguez (Florida Immigrant Coalition), René Pérez (Residente), Aaron Sharockman (PolitiFact), Isaac Lee (Televisa-Univision), Kurt Opsahl (Electronic Frontier Foundation), Gerardo Vélez (Twitter) and Laura Chinchilla (OTI).

Mexican Exterior Minister Luis Videgaray appeared at the OTI meeting as a special guest to exchange points of view with members about issues of concern for Ibero-America, while John Avlon (CNN and The Daily Beast) spoke about the new media landscape in the U.S.

Event video: goo.gl/v8GhLG

Photo – http://mma.prnewswire.com/media/517859/Familia_OTI.jpg

SOURCE OTI Telecom

Myrtle Beach Marriott Renovations Wow Guests

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MYRTLE BEACH, S.C., May 31, 2017 /PRNewswire-HISPANIC PR WIRE/ — The Myrtle Beach Marriott Resort & Spa at Grande Dunes, located oceanfront on the northern end of Myrtle Beach, recently revealed a $14 million makeover. Since the start of the 2017 tourism season, the renovations, as resort staff report, have received an overwhelmingly positive response.

Based on Marriott’s Guest Satisfaction Surveys, testimonials have included compliments on the new rooms – that they are “absolutely gorgeous” and “stylish” – as well as praises on the design, new TVs and “great walk-in shower.”

The Marriott’s massive remodeling project showcases 405 revamped guest rooms that were repainted and now feature brand-new contemporary furniture, including chests, mirrors, artwork, closets, desks, chairs and beds – down to the sheets, mattresses, duvets, pillows and pillow cases. All rooms now also boast new 50-inch smart TVs. Guest room bathrooms were overhauled and replaced with new, luxurious walk-in showers, mirrors, fixtures, commodes and lighting. The hallways on the resort’s 11 floors were recarpeted and repainted as well.

From floor to ceiling, the remarkable results from this renovation are seen – and now heard – from Marriott’s first round of guests this season. No expense was spared and no detail went unnoticed, which guests are noticing and appreciating in return.

For more info, visit meetatmyrtlebeach.com or call 843-692-3709.

Sign up now for Marriott Rewards and get on the fast track to earn points for free hotel stays, room upgrades, flights, credit card purchases and deals with Marriott partners.

Learn more about Marriott International Inc.

Myrtle Beach Marriott Resort & Spa Images:
https://www.dropbox.com/s/41ayd0a6vhu1pbk/asset_cart_20170403061751.zip?dl=0

About the Myrtle Beach Marriott:
The Myrtle Beach Marriott Resort & Spa at Grande Dunes, 8400 Costa Verde Drive in Myrtle Beach, is the definition of a luxury getaway in Myrtle Beach. The oceanfront resort welcomes guests with spacious, newly renovated guest rooms and an impressive range of extravagant amenities on the property, such as the onsite Hibiscus Spa, two beach-front swimming pools, a health club, championship golf and tennis, a business center and exquisite on-site dining options. Room amenities feature plush bedding, high-speed Wi-Fi, mini fridge, a smart TV and breathtaking ocean views. Large groups and special events can take advantage of the resort’s sophisticated venue space and our expert planning services. Just minutes away are the area’s championship golf courses, shopping, dining, entertainment attractions and more.

 

Contact

Cindy Hull, Director of Sales/
Marketing

Phone 

843-692-3709

Email

[email protected]

Website

www.meetatmyrtlebeach.com

 

SOURCE Myrtle Beach Marriott Resort & Spa at Grande Dunes

PortadaLat Announces Award Finalists in 7 Marketing, Media and Innovation Categories

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MIAMI, May 30, 2017 /PRNewswire-HISPANIC PR WIRE/ — #PortadaLat, http://www.portada-online.com/events/portadalat/, the main event for brand marketers, agencies and media targeting U.S. and Latin American markets is announcing award finalists in 7 different categories covering a wide range of marketing and digital innovation disciplines.

Photo: https://mma.prnewswire.com/media/517307/Portada_PortadaLat__2017.jpg

After thousands of votes were cast, the three most voted nominees per category have been established. An Award Jury comprised of major brand marketers will now cast the final votes. Winners to be announced at the Award Ceremonies at #PortadaLat on June 7-8. The Portada team is excited to announce a path breaking agenda with leading industry leaders, see the full agenda here: http://www.portada-online.com/events/portadalat/#Agenda

Tickets are still available at the special online promotion rate, register now! http://www.portada-online.com/events/portadalat/#Register.

Top Travel Marketing Campaign
Winner of the Top Travel Marketing Campaign will be determined by an award jury of brand marketers from the Hospitality Sales and Marketing Association International (HSMAI) on June 7.

Nominees are brands and their agencies (Brand/Agency) who have done campaigns promoting travel and hospitality related services. The campaign should have targeted audiences in the U.S. and/or audiences in Latin America.

  • Mastercard Priceless Cities/ Universal Mccann
  • “discover Your Aloha” Hawaii Tourism / Expedia
  • Visit Orlando/ Ariadna

“Viajero Inteligente” Business Traveler Award
The Winner will receive a plane trip to Mexico. Winner will be announced during the Travel Content Happy Hour presented by Trivago on day 1 of PortadaLat (June 7).

The nominees explained why and how traveling to Latin America has substantially helped them to get new ideas/perspectives to grow personally and in business.

  • Las Travel Blogueras, Travel Influencers and Globe Trotters
  • Sandra Cires Art, YouTube Influencer
  • Traveling with Gaby, Online Influencer
  • Myriam Marquez, Executive Editor El Nuevo Herald
  • Ignacio Cassinelli, Social Media Maven and Soccer Expert
  • Yined Ramirez, Journalist and Blogger
  • Layla Caballero, Media Executive
  • Ian Mader, Associated Press News Editor

Golazo Award
Three finalists aimed at the Latin American audience and six for the U.S. audience were selected by Portada’s readers to pitch their campaigns to our special jury. Final votes will be cast during the Award Ceremony at PortadaLat, on June 7.

Nominees are agencies, including PR agencies, brand marketers and media properties who nominated campaigns, concepts, and ideas that substantially engage consumers in the U.S. or Latin America through soccer content.

Top 3 LATAM Finalists:

  • #SentirseCampeon, Copa America Centenario/MasterCard/Universal McCann
  • Pepsi “Momentos”/UEFA Champions League/BBDO
  • “My Inter Jersey”/Gravity

Six U.S. semifinalists have been chosen, and three finalists will pass to the next round in New York City, where the winner will be announced on September 13, during Portada’s Sports Marketing Forum.

Top 6 U.S. Finalists:

  • Inter Milan/Gravity
  • FC Bayern Audi Summer Tour 2016/FC Bayern Munich LLC.
  • Johnson & Johnson/MLS/U.S. Soccer
  • AT&T/MNT/The Marketing Arm
  • Univision Deportes Digital’s Best Use of Facebook for Copa America Centenario
  • “Stand as One Campaign”/MLS/Brooklyn Brothers

Top Digital Innovator
Nominees are companies, including start-ups, belonging to the marketing-tech space Innovative SSPs, DSPs, DMPs, Ad-Exchanges in Latin America and the U.S., including Online Video content/advertising providers and Mobile Media Technologies including App-Providers. 

  • Sociomantic Labs
  • DSP Adsmovil
  • Taboola

Top Latin Online Video Campaign
Nominations are accepted for advertising agencies and clients (brands) that have created, planned and executed Online Video Marketing Campaigns in the U.S. Market and Latin America over the last 12 months. The campaign achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality.

  • Ram 1500/UM/LatinOn
  • Mastercard/Universal Mccann
  • National Baseball Hall Of Fame/La Viva Baseball

Top Panregional Marketing and Media Professional
Nominations are accepted for advertising, marketing and media professionals that have made an outstanding contribution to the expansion of media and advertising targeting Latin American audiences. Award candidates should contribute to the growth of the Latin American-panregional advertising and media sector (as opposed to a more national-local approach).

  • Victor Lopez, Head Of Digital Media, HAVAS
  • Maria Flor Palazzolo, Medula
  • Vicente Jubes, Ceo And Founder, LatinOn

Top Video Creator
Nominations are accepted from influencers and vloggers that nominate a video campaign targeting the U.S or Latin American consumer due to its originality and creativeness.  

  • Sandra Cires Art
  • Melodic
  • Hispanopost.com

Act Fast – Take advantage of the online promotion rate: www.portada-online.com/events/portadalat/#Register

To align your brand with the ninth annual edition of PortadaLat, the main conference for Brand Marketers, Digital Innovators, Media Properties and Influencers targeting the Latin American and U.S. Hispanic markets, contact Portada’s Sales and Marketing Director, Kelley Eberhardt, [email protected].

For updates and announcements follow @portada_online and #PortadaLat.

2017 #PortadaLat Sponsors

Special Session Sponsor:
Trivago (www.trivago.com)

Distinguished Sponsors:
Taboola (www.taboola.com)
Futbol Sites Network (FSN) (www.futbolsites.net)

Attendee Bag Sponsor:
Latcom (www.latcom.com)

Attendee Badge Sponsors:
Adsmovil (www.adsmovil.com) 
FLUVIP (www.fluvip.com)

Participating Sponsors:
La Vida Baseball (www.lavidabaseball.com)
H Code Media (http://hcodemedia.com/
BCV Social (www.bcvsocial.com)

Special Media Partner:
Acceso Miami (http://www.elnuevoherald.com/noticias/finanzas/acceso-miami/)

Contact Information:   
Kelley Eberhardt
Director of Sales and Marketing, Portada   
[email protected]

SOURCE Portada

¡Vive Tu Vida! Get Up! Get Moving!® Brings Needed Services and Day of Family Fun to Washington Heights

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NEW YORK, May 30, 2017 /PRNewswire-HISPANIC PR WIRE/ — This Saturday, June 3, 2017, the National Alliance for Hispanic Health and the Hispanic Federation present the 11th Annual ¡Vive tu vida! Get Up! Get Moving!® event at Carnaval del Boulevard in Washington Heights.  The event promotes Hispanic family physical activity and good nutrition for better health and wellness for people of all ages and sizes.

“For eleven years ¡Vive tu vida! Get Up! Get Moving!, has provided nutrition education, free health screenings and wellness activities to communities across the nation,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group. “We are grateful and proud of the work and energy of all our partners and hundreds of volunteers that make these events such a success and celebration of family, culture, and health.”

“For  more than a decade, our close partnership with the National Alliance for Hispanic Health (The Alliance) has helped shape the health and wellness of thousands of children and families in Latino communities across New York City. Our signature event, ¡Vive Tu Vida! Get Up! Get Moving! provides free health screenings and education, but the significance extends beyond this one day; together with The Alliance we are starting a conversation around lifestyle choices within a community that still faces great disparities in health, and encouraging positive changes that will affect generations to come.  We are extremely proud of this initiative, and thank our partners, sponsors, and network of Latino nonprofits for their continued support, ” said José Calderón, President of the Hispanic Federation.

What:  ¡Vive tu vida! Get Up! Get Moving!® event featuring —

  • Health Screenings: Asthma, blood pressure, glucose, cholesterol, and HCV
  • Fitness: Zumba, sports and bicycling clinics, martial arts, and dance-a-thon
  • Nutrition: Fresh fruits and healthy snacks, along with educational resources
  • Family fun: Live music, dance performances, prizes and giveaways

Where:  Corner of St. Nicholas Avenue and 185th Street in Washington Heights, NY
When:  Saturday, June 3, 2017 from 11:00 am to 5:00 pm
Cost:  FREE!

“The National Alliance for Hispanic Health has a longstanding commitment to help create healthier communities. We are proud to contribute to their efforts through our continuing support of ¡Vive tu vida! Get Up! Get Moving! events,” said Robert Forrester, President and CEO of Newman’s Own Foundation.  The Foundation is marking its 8th year as a national sponsor of the ¡Vive tu vida! Get Up! Get Moving! event series.

The events are also supported nationally by the Healthy Americas Foundation.  This is the 11th anniversary of the ¡Vive tu vida! Get Up! Get Moving! event series that in its first decade has been attended by over 175,000 people and provided over 85,000 free health screenings. 

SOURCE National Alliance for Hispanic Health