Page 2504

Lopez Negrete Communications Wins A Sixth Advertising Research Foundation David Ogilvy Award

0

HOUSTON, April 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — Lopez Negrete Communications, Inc., the nation’s largest independent Hispanic owned and operated full-service advertising agency, won the Advertising Research Foundation’s (ARF) 2017 Silver David Ogilvy Award in the New Audiences category for its “Hispanic ‘Wonder Every Day'” campaign, created for client Walmart.

The ARF David Ogilvy Award New Audiences category recognizes work that demonstrates how insights that go beyond traditional targeting and demographics impacted a business and/or inspired great creative. In this case the “Hispanic ‘Wonder Every Day'” campaign exceeded in both.

“Success marketing to diverse audiences in today’s environment requires a true and deep grasp of the insights that drive not just opinion, but behavior. While the mainstream has become increasingly diverse, the individual segments, of which Hispanic is the leading one, are seeking those cues and communications elements that make the work resonate above the rest. It is this competency that makes me so proud of this team – going above and beyond time and again to deliver on our clients’ strategic goals by applying consumer insights to creative product that brings measurable results,” said Alex López Negrete, president and CEO of Lopez Negrete Communications.

The winning campaign covered four holiday-season milestones founded upon rich Hispanic insights:

  • Thanksgiving – “The Origin
    • In the TV spot, mom reflects on the Thanksgiving story and sees the connection with Hispanic families who left everything behind in search of progress and a better life. Additionally, online videos gave moms new Thanksgiving recipes that were better suited for Hispanic tastes.
  • Black Friday –  “Tons of Gifts
    • Eugenio Derbez, a famous Latino comedian, was used to convey the message of Walmart having crazy good deals in a humorous and unforgettable way.
  • Holiday Gifting – “Ride in the Moment
    • The focus was on what the consumer wants the most – the gift beyond the gift – and creating special moments to spend more quality time together. The viewer was engaged by building intrigue that culminated in a delightful father-and-son connection that tugged at Hispanic heartstrings.
  • Holiday Meals –  “Cooking the Moment
    • Replicating the family’s exact traditional Christmas Eve (Nochebuena) meal is how mom keeps reliving her magical childhood Christmas memories.

This is the sixth ARF David Ogilvy Award Lopez Negrete Communications has earned.

ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC.
Lopez Negrete Communications, Inc. specializes in providing marketing services to corporations wishing to reach and engage with the Hispanic marketplace in America, and stands as the largest Hispanic, independently owned and operated, full-service agency in the United States.

 

John Frieda® Hair Care & iHeartMedia Tap Platinum-selling Country Artist Cam To Be The Newest Statement-making Star To Join The Your Hair Talks, Make A Statement Campaign

0
John_Frieda_Hair_Care_Cam

NEW YORK, April 11, 2017 /PRNewswire-HISPANIC PR WIRE/ — Chart-topping and award-nominated country singer Cam is the latest artist to be tapped by John Frieda® Hair Care to join its “Your Hair Talks, Make A Statement” campaign.  Launched in February with platinum-selling singer Tinashe – another notable artist known for her bold, self-expressive style – the Your Hair Talks, Make A Statement campaign encourages women to show off their statement-making looks, and has built a community of empowered and self-assured females who all have something to say – starting with their hair.

John_Frieda_Hair_Care_Cam

“I love being a part of the Your Hair Talks, Make A Statement campaign. There are so many women and girls that will see this and get psyched about their curly hair,” Cam says. “Be yourself, be unapologetic, the world needs you to be you.”

“Cam is perfect for the new campaign and we’re thrilled to have her,” says Heather Warnke, Director of Marketing, Kao USA Inc. “From her striking, blonde curls to her unique and outgoing personality, she’s an amazing addition to our community of women and will inspire them all with her fun and distinctive hair story.”

Born and raised in Lafayette, California, Cam burst onto the country music scene in 2015 with her debut full-length album. It wasn’t long before she started breaking records, becoming the only country female to achieve more than one million single downloads in 2016. Cam’s edgy, chart-topping country style has earned her numerous award nominations, and she shows no signs of slowing down. Clearly, this is one rising star whose talent and individuality shines bright, making her a perfect representative of the Your Hair Talks, Make A Statement campaign.

In collaboration with iHeartMedia, John Frieda® Hair Care will create exclusive content available on iHeartRadio’s social platforms and digitally on its official YouTube page encouraging fans to become a part of the Your Hair Talks, Make A Statement community. Fans can share their own hair story on social media using the hashtag #YourHairTalksmakeastatement, and visit johnfrieda.com to uncover exclusive content from top influencers, iHeartMedia on-air personalities, and other rising superstars like Cam, as well as info about upcoming Your Hair Talks, Make A Statement events across the country.

ABOUT KAO USA INC.

Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban® antiperspirant deodorants and Total Refresh® Cooling Body Cloths; Jergens® and Curel® hand and body lotions; Biore® facial care; John Frieda® Frizz-Ease®, Luxurious Volume®, Sheer Blonde®, Beach Blonde®, Brilliant Brunette®, Radiant Red® and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.

About Cam

California-born singer/songwriter Cam emerged as one of the past year’s true breakthrough artists, achieving her first Platinum record and first #1 country single with “Burning House,” which earned her a GRAMMY® Award nomination for Best Country Solo Performance. In fact, she was the only female country act to release a song in 2015 and amass a million downloads by the end of the year.  The success also sparked Cam to six nominations for the 2016 Academy of Country Music Awards (most-nominated female), two nods for the American Country Countdown Awards, three nominations for the CMT Music Awards (tied for most-nominated artist), two nods for the 2016 CMA Awards and one for the Music American Awards. Her Untamed album on Arista Nashville/RCA Records, which released December 11, 2015, debuted at #2 on Billboard’s Top Country Albums chart with the year’s best first-week album sales by a debut country artist. Co-produced by 2016 Grammy Producer of the Year winner Jeff Bhasker and multiple Grammy nominee Tyler Johnson, Untamed released to widespread critical acclaim from The New York Times, Entertainment Weekly, PEOPLE, Associated Press, and many others. Cam, who co-wrote each of her 11 debut album tracks, has appeared on national TV programs including Good Morning America, Today, CBS This Morning, The Tonight Show, Jimmy Kimmel Live!, The Talk, LIVE with Kelly, The Voice, The Ellen DeGeneres Show, The Grammys, ACM Awards, CMT Music Awards and CMA Awards. As the opening talent, this rising country star toured on Brad Paisley’s Crushin’ It Tour and Dierks Bentley’s Somewhere On A Beach Tour. After recently headlining her sold-out headline concert series, The Burning House Tour, Cam is looking forward to 2017 shows on George Strait’s tour, Stagecoach, C2C country festival stops in London, Dublin and Glasgow and a Bush Hall headline show in London, and multiple Grand Ole Opry appearances, among others.

About iHeartMedia

With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.

iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 100 million registered users faster than any other radio or digital music service.

iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.

FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:
LAUREN DONNER/LINDSAY BOOS TRACTENBERG & CO., 212.929.7979

@JohnFriedaUS
#YourHairTalksMakeAStatement

John_Frieda_Logo

Photo – http://mma.prnewswire.com/media/488627/John_Frieda_Hair_Care_Cam.jpg
Logo – http://mma.prnewswire.com/media/489047/John_Frieda_Logo.jpg

President Bill Clinton to Keynote Recommit to Kids Summit; Joins Gen. Colin Powell and Alma Powell as America’s Promise Alliance Convenes Education, Business, Non-Profit, Media, Faith and Youth Leaders to Focus the Nation on Children and Youth

0
www.Recommit2Kids.org

NEW YORK, April 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — Is the American Dream reachable or at risk for America’s young people?  That question will be at the heart of conversations at Recommit to Kids |The Summit for America’s Futurea national gathering by America’s Promise Alliance, the nation’s largest network dedicated to improving the lives of children and youth, on April 18 in NYC.  While the nation’s young people fare better today than they did 20 years ago, many of the most vulnerable still face innumerable challenges and multiple adversities that hinder positive developmental outcomes and educational success, impacting their chances at fulfilling their American Dream.

www.Recommit2Kids.org

Twenty years after the Presidents’ Summit for America’s Future, which all living US presidents attended, this month’s daylong summit, hosted by America’s Promise Founding Chair Gen. Colin L. Powell, USA (Ret.) and current Chair Alma J. Powell, will convene more than 500 leaders from business, philanthropy, nonprofit sector, government, education and the faith community, along with dozens of young people. The summit seeks to engage participants in serious and necessary conversations around the issues young people face, re-energize people who work with and advocate for kids every day and attract new supporters to commit to the cause.    

WHAT: Recommit to Kids | The Summit for America’s Future

WHO: America’s Promise Founding Chair and Chair, Gen. Colin Powell and Alma Powell, and President & CEO, John Gomperts.

President Bill Clinton to provide the keynote address. 

Confirmed summit speakers include: Darren Walker, president, Ford Foundation; Arne Duncan, former U.S. Secretary of Education; Dorothy Stoneman, founder of YouthBuild; Anna Deavere Smith, actress, playwright and professor; Jose Antonio Vargas, journalist, filmmaker and immigration rights activist; Melissa Harris-Perry, professor and journalist; Michael Lomax, president & CEO, UNCF; Alicia Menendez, journalist; George Weiss, founder and chairman, Say Yes Foundation; and Nikole Hannah-Jones, racial justice investigative reporter, New York Times magazine; Father Greg Boyle, Homeboy Industries; Soledad O’Brien, founder and CEO, Starfish Media Group; Greg Fischer, Louisville, KY mayor; among others. For a full speaker and honoree list, visit www.Recommit2Kids.org.  

WHERE: New York Marriott Marquis Times Square  |  1535 Broadway, New York City

WHEN: Tuesday, April 18, 2017  |  8:00 AM3:00 PM

MEDIA RSVP: Register in advance here. For questions, contact Rae Robinson Trotman or Dominic Hawkins.

Contact: Tonya Williams, 615-417-8314, [email protected]

Logo – https://mma.prnewswire.com/media/474064/APA_Anniversary_Logo.jpg

2017 Honda CR-V Takes Home AutoGuide.com Reader’s Choice Utility Vehicle of the Year Award

0
2017 Honda CR-V Takes Home AutoGuide.com Reader’s Choice Utility Vehicle of the Year Award

TORRANCE, California, April 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — The all-new 2017 Honda CR-V was recognized as the Reader’s Choice Utility Vehicle of the Year by AutoGuide.com, adding to an already impressive accolade collection. The 2017 CR-V is the fifth-generation model of the best-selling SUV and this year marks its 20th anniversary. The winners of AutoGuide.com’s annual Reader’s Choice awards are decided by visitors to the over 600 automotive websites under the AutoGuide.com Group umbrella.

2017 Honda CR-V Takes Home AutoGuide.com Reader’s Choice Utility Vehicle of the Year Award

   

Honda Logo.

Photo – https://mma.prnewswire.com/media/489789/American_Honda_Motor_Co_Inc_2017_Honda_CR_V.jpg  
Logo – https://mma.prnewswire.com/media/460855/american_honda_motor_co_inc_logo.jpg

 

Spotlight on Sports! Call for Nominations: 2018 Golazo World Cup Campaign Award at #PortadaLat

0

MIAMI, April 12, 2017 /PRNewswire-HISPANIC PR WIRE/ — Portada (www.portada-online.com) has been the leading source of expert analysis on the U.S. multicultural and Latin American marketing and innovation spaces since 2003. For the 9th annual edition of PortadaLat, the main event for brand marketers, agencies and media throughout the Americas, Portada has announced this year’s 11 different award categories for the prestigious annual peer-to-peer award program. 

Photo – https://mma.prnewswire.com/media/489567/Portada_Golazo_Soccer_World_Cup_Campaign.jpp

Kicking off the 2017 PortadaLat Awards, Portada will recognize the important role of soccer marketing in the U.S. and Latin America by introducing the 2018 Golazo Soccer World Cup Campaign Award. Nominations will be accepted for concepts and ideas for (hypothetical) campaigns before and during the 2018 Soccer World Cup in Russia (full details below). The nine shortlisted nominees for the Golazo 2018 Soccer Marketing pitch will battle it out in front of a jury at PortadaLat on June 7 in Miami.

Nominations are now open. Submissions are free and open to the public; the award nomination deadline is April 21! Nominate your favorite candidates using the online entry form: www.portada-online.com/events/portadalat/#Awards

“Peer to peer recognition is the essence of Portada’s renowned Award program. Portada’s audience of thousands of marketers in U.S. and Latin America will nominate and vote for their favorite candidates. In addition, our Editorial Board of top-notch brand marketers will add their votes to determine the winners!” says Marcos Baer, publisher of Portada.

The 2017 Award Winners will be announced at #PortadaLat in Miami on June 7-8. Take advantage of special early bird pricing when you register by April 14! Register here: https://www.portada-online.com/events/portadalat/.

Golazo 2018 Soccer World Cup Campaign Pitch (Call for Creativity and Innovation!)

Media properties, agencies, including PR agencies, and brand marketers can nominate concepts and ideas for (hypothetical) campaigns before and during the 2018 Soccer World Cup in Russia. The campaign concept should aim to substantially engage consumers in the U.S. or Latin America through soccer content.
NOMINATE here: https://www.portada-online.com/events/portadalat/#Awards

Sports Marketing content will be a main highlight at PortadaLat on June 7-8 in Miami.  A preview of PortadaLat 2017 programming will include:

  • THE GOLAZO 2018 SOCCER WORLD CUP CAMPAIGN PITCH
    Nine shortlisted nominees for the Golazo 2018 Soccer Marketing pitch battle it out in front of a jury! Who will come out on top?

JURY:

    • Mike Tasevsky, SVP of U.S. Sponsorship at MasterCard
    • Felix Palau, VP at Tecate, Heineken
    • Ed Carias, Sr. Brand Manager at el Jimador Tequila – North American Region, Brown Forman

(Shortlisted candidates will be voted on by Portada’s audience in May.)

  • HOW BRANDS SHOULD LEVERAGE SPORTS CONTENT
    Sports marketing experts discuss opportunities for brands to leverage sports content in order to better connect with the U.S. and Latin American consumer.

    Panelists
    • Mike Tasevsky, SVP of U.S. Sponsorship at MasterCard
    • Felix Palau, VP of Tecate at Heineken
    • John Alvarado, VP Brand Marketing at Crown Imports
    • Ed Carias, Sr. Brand Manager at el Jimador Tequila – North American Region, Brown-Forman
       
  • HAPPY HOUR IN HONOR OF THE LAUNCH OF PORTADA’S SPORTS MARKETING PROGRAM
    Enjoy a glass of wine and toast to the launch of Portada’s new sports marketing initiative.
  • Check out the full 2017 PortadaLat agenda here:
    https://www.portada-online.com/events/portadalat/#Agenda.

Act Fast – Early Bird Registration Ends April 14!

Access the special promotion pricing here: www.portada-online.com/events/portadalat/#Register

To align your brand with the ninth annual edition of PortadaLat, the main conference for Brand Marketers, Digital Innovators, Media Properties and Influencers targeting the Latin American and U.S. Hispanic markets, please contact Portada’s Sales and Marketing Director, Kelley Eberhardt at [email protected].

Stay tuned for updates and announcements by following @portada_online and #PortadaLat on Twitter.
2017 #PortadaLat Sponsors & Partners:

Special Breakout Session Sponsor:
Trivago (www.trivago.com)

Distinguished Sponsor:
Taboola (www.taboola.com)
Futbol Sites Network (FSN) (www.futbolsites.net)

Attendee Bag Sponsor:
Latcom (www.latcom.com)

Participating Sponsor:
La Vida Baseball (www.lavidabaseball.com)
H Code Media (http://hcodemedia.com/)

Special Media Partner:
Acceso Miami (http://www.elnuevoherald.com/noticias/finanzas/acceso-miami/)

Contact Information:   
Kelley Eberhardt
Director of Sales and Marketing, Portada   
[email protected]

 

Dynamic International Airways Launches New Daily Route Between NY And Ecuador

0
dya-logo

HIGH POINTE, North Carolina, April 12, 2017 /PRNewswire/ — Dynamic International Airways, a low cost carrier dedicated to providing travelers with convenient, affordable, and streamlined travel routes, this week proudly announced they have launched a new airways route between JFK in New York and Guayaquil, Ecuador.

dya-logo

Scheduled to provide one daily rotation beginning in JFK, arriving at GYE, and returning back to JFK, Dynamic International Airways will be offering the route five times per week with the exclusion of Tuesdays and Wednesdays from June 1 to the 30, 2017.

After the initial launch in June, the airlines will offer one daily rotation, seven times per week, from July 1 to October 28, 2017.

“We are incredibly excited to be offering travelers direct access out of New York right into the heart of Ecuador,” said Elizabeth Sukie, Dynamic’s Intl Airways Senior Vice President. “Ecuador is home to a rich culture, set in some of the most breathtaking natural scenery in the world. With our new route, seamless travel between Ecuador and the United States is now possible.”

Customers will enjoy the comfort of bilingual – Spanish and English speaking – flight attendants and customer support agents. Dynamic International Airways is dedicated to providing passengers the best travel experience!

For more information, or to book upcoming tickets today, visit: http://www.flydya.com.

For Marketing inquiries: [email protected]
For support: [email protected] 
Reservations: +1 (336) 790-8176

About Dynamic

Dynamic International Airways provides excellent, comfortable, low cost, long haul, point-to-point air service. The airline is headquartered in North Carolina and offers service from airports in New York, Guyana, Venezuela, Hong Kong, Palau, Saipan and now Guayaquil with its fleet of B767 wide body aircrafts.

Logo – https://mma.prnewswire.com/media/489399/Dynamic_International_Airways_Logo.jpg

Rasmussen College Opens Chicago-Based Learning Center, Providing Access to Higher Education

0
Rasmussen College - www.rasmussen.edu

CHICAGO, April 11, 2017 /PRNewswire-HISPANIC PR WIRE/ — Rasmussen College, a regionally accredited private college, today announced the opening of a new learning center in southwest Chicago. The Rasmussen College Centro de Aprendizaje (Learning Center), located at 3948 West 55th Street, will expand access to higher education by providing computer workstations, connectivity and academic coaching and advising to local high school students taking dual-credit courses at Rasmussen College as well as degree-seeking adult students. The Centro de Aprendizaje is immediately available to the College’s dual-credit high school students as well as community members to learn more about earning a degree at Rasmussen College.

Photo – https://mma.prnewswire.com/media/489023/Rasmussen_College_New_Learning_Center.jpg

“We could not be more excited and proud to open the Rasmussen College Centro de Aprendizaje in southwest Chicago — providing another gateway to higher education,” said Dr. Trenda Boyum-Breen, Rasmussen College president. “The Centro de Aprendizaje will be an extension of the work Rasmussen College has been doing with the Academy for Urban School Leadership (AUSL) and will align with our commitment to breaking down technology and financial barriers many high school students and adult learners face when pursuing a college degree.”

According to a 2012 Chicago demographic survey, less than four percent of people living near the Centro de Aprendizaje age 25 and over have an associate’s degree, compared to 7.76 percent nationally. Just seven percent hold a bachelor’s degree, which is significantly less than the national average of 18.25 percent. Through a long-standing partnership with AUSL, a non-profit organization that manages more than 30 Chicago Public Schools (CPS), Rasmussen College has helped hundreds of high school students in Chicago reach graduation and successfully transition to college or the workforce. This partnership and the opening of the Centro de Aprendizaje are a continuation of the College’s more than 116-year tradition of providing high-demand, affordable degree offerings and innovative learning options that meet the evolving needs of students.

“The Academy for Urban School Leadership is proud to support the newly created Rasmussen College Centro de Aprendizaje,” said Dr. Don Feinstein, executive director, AUSL. “The center offers students of the AUSL network, and the community at large, the option for dual-credit coursework or to earn a college degree in a variety of programs. The opportunities help widen the range of academic choices for our students, and we’re excited to support this important initiative.”

Center to Help Provide Access to Technology

Only 53 percent of families living near the Rasmussen College Centro de Aprendizaje have regular access to the internet, making it difficult for students to complete coursework; a contributing factor to the lower education statistics in the area. The Centro de Aprendizaje will include 21 computer terminals, tables for gathering, a student lounge and a conference room. In addition to students, the center will be available to local business and community organizations to use as meeting space at no cost, whenever possible, a public benefit the College provides at its 22 campuses.

“We know helping residents of southwest Chicago reach their career aspirations begins with providing them with the tools and resources they need to be successful,” said Claudia Lule, associate campus director, Rasmussen College Centro de Aprendizaje. “Whether that is equipping high school students with the technology, environment and guidance they need to transition to the next level of education, or providing adult learners with flexible and efficient online courses so they can balance work and family obligations while working toward a degree. These residents, many of whom are first-generation students, value education and want the best for their families. We are committed to meeting their needs on multiple levels.”

About Rasmussen College’s Partnership with AUSL

In 2009, Rasmussen College began working with AUSL by providing dual-credit opportunities for students at no cost at five CPS high schools. To date, more than 700 high school students have taken dual-credit courses through the Rasmussen College AUSL partnership, adding up to a cost-savings of approximately $865,000.

Rasmussen College currently serves around 1,300 students at its three Chicagoland campuses located in Mokena/Tinley Park, Aurora/Naperville and Romeoville/Joliet. Rasmussen College would like to thank Banco Popular for donating the Centro de Aprendizaje space at no cost.

ABOUT RASMUSSEN COLLEGE:
Rasmussen College is a regionally accredited private college and Public Benefit Corporation that is dedicated to changing lives and the communities it serves through high-demand and flexible educational programs. Since 1900, the College has been committed to academic innovation and providing a high standard of education while empowering students to pursue a college degree. Rasmussen College offers certificate and diploma programs through associate’s, bachelor’s and master’s degree programs online and across its 22 Midwest and Florida campuses. A pioneer in online education, the College is helping lead advancements in innovations such as competency-based education and comprehensive student support services that help working adults advance their careers. The College is also committed to providing a positive impact on society through public service and a variety of community-based initiatives. For more information about Rasmussen College, please visit www.rasmussen.edu.

ABOUT THE ACADEMY FOR URBAN SCHOOL LEADERSHIP:
The Academy for Urban School Leadership (AUSL) is a Chicago nonprofit school management organization that creates schools of excellence by developing highly effective teachers and transforming educational outcomes for students in the lowest performing schools. AUSL was founded in 2001 and today manages 31 Chicago Public Schools serving 17,000 students. Over 950 teachers have graduated from the AUSL Chicago Teacher Residency™. To learn more about the Academy for Urban School Leadership, please visit www.auslchicago.org.

Contact: Molly Andersen
Phone: 952-844-5647
Mobile: 903-920-4366
Email: [email protected]   

Rasmussen College -  www.rasmussen.edu

Logo – https://mma.prnewswire.com/media/158509/rasmussen_college_logo.jpg  

 

Honda Electrified! Clarity Plug-in Hybrid and Clarity Electric Unveiled at 2017 New York International Auto Show

0
The Honda Clarity Plug-in Hybrid (shown) and Clarity Electric were unveiled at 2017 New York International Auto Show on Wednesday, April 12. The new models join the recently-introduced Clarity Fuel Cell as Honda continues to electrify its lineup.

NEW YORK CITY, April 12, 2017 /PRNewswire-HISPANIC PR WIRE/ — Honda today revealed its all-new Clarity Plug-in Hybrid and Clarity Electric alongside the already available Clarity Fuel Cell, saying it will target U.S. sales of 75,000 Clarity vehicles in the first four model years. The Clarity series will contribute to an anticipated five-fold increase in Honda’s U.S. sales of electrified vehicles over the next four years as the company works toward its target that two-thirds of its global automobile sales will come from electrified vehicles by 2030. 

The Honda Clarity Plug-in Hybrid (shown) and Clarity Electric were unveiled at 2017 New York International Auto Show on Wednesday, April 12. The new models join the recently-introduced Clarity Fuel Cell as Honda continues to electrify its lineup.

The two all-new electrified Honda vehicles will join the Clarity Fuel Cell, launched in December 2016, to make Clarity the first ever vehicle series offering customers an expanded array of electrified vehicle choices with fuel cell, battery electric and plug-in hybrid powertrains wrapped in a sophisticated, spacious and comprehensively equipped five-passenger sedan.

“The Honda Clarity is aimed at accelerating the deployment of advanced electrified powertrain technology and bringing electrified vehicles further into the mainstream,” said Jeff Conrad, senior vice president of American Honda Motor Co., Inc., at the company’s auto show press conference. “The Clarity series also heralds the advancement of our Honda Electrification Initiative, representing our investment in the full spectrum of electric-vehicle technologies.”

“Electrification is the future of mobility and the future of Honda, and it all starts now with this new Clarity series,” added Steve Center, vice president of the Connected and Environmental Business Development Office at American Honda.

Honda Clarity Series

As the next progression of Honda’s dynamic styling for electrified products, each Clarity variant has a low, wide aerodynamic body with unique design elements, including its own special hero color, and differentiated front styling, headlights, tail lamps and 18-inch alloy wheel designs. Combined with elegant and advanced exterior styling, each Clarity series vehicle has a spacious interior with comfortable seating for five adults, outfitted with premium, environmentally responsible materials.

Offering Honda’s “fun-to-drive” DNA, each Clarity variant provides a smooth, quiet and highly refined driving experience, aided by the smooth and seamless character of electric drive torque and acceleration. The Clarity series also features advanced technologies, including Display Audio with Android Auto™ and Apple CarPlay™, and the full suite of HONDA SENSING® safety and driver-assistive technologies.

With three different powertrains and luxury packaging, the Clarity series has wide appeal. This shared “3-in-1” platform strategy will enable Honda to respond to infrastructure and market developments, provide customers nationwide with an ultra-low carbon vehicle that meets their lifestyle needs, and takes Honda toward higher volume sales of advanced powertrain products that will help reduce CO2 emissions.

The Clarity series is at the vanguard of Honda’s commitment to address society’s energy and environmental concerns as the company expects significant growth in sales of efficient, lower CO2 electrified vehicles. Honda has previously announced plans to introduce a dedicated new hybrid car to the U.S. market in 2018. The new Honda hybrid car will be made in America.

Honda Clarity Plug-in Hybrid

The 2018 Honda Clarity Plug-in Hybrid, launching at dealerships nationwide later this year, is anticipated to earn an all-electric driving range rating of 42 miles1, the longest of any midsize plug-in hybrid. For longer trips, the Clarity Plug-in Hybrid can utilize its hyper-efficient 1.5-liter Atkinson cycle 4-cylinder engine to generate electricity and, under certain conditions, to act as a direct power source, resulting in an anticipated overall driving range rating in excess of 330 miles1.

The vehicle’s electromotive power comes from a 181-horsepower electric motor producing 232 lb.-ft. of torque and drawing power from both the gasoline engine and a 17-kilowatt hour (kWh) battery pack with a recharge time of 2.5 hours at 240 volts. The Clarity Plug-in Hybrid is anticipated to earn an EPA fuel economy rating of 105 MPGe1 (miles per gallon of gasoline-equivalent) combined, at the top of its class. The Clarity Plug-in Hybrid features three selectable modes – Normal, Econ and Sport – allowing drivers to customize their experience, maximizing efficiency or driving performance. A fourth mode – HV mode – is provided to maintain the battery’s state of charge and can be selected in conjunction with Normal, Econ and Sport driving modes.

As the sales volume leader in the Clarity lineup, the Clarity Plug-in Hybrid will be offered in two premium-contented trims, standard and Touring.

Honda Clarity Electric

The 2017 Honda Clarity Electric is geared toward consumers who desire a spacious, comfortable and affordable sedan that suits their daily driving needs. The Clarity Electric is powered by a 161-horsepower (120-kilowatt) electric motor producing 221 lb.-ft. of torque and drawing power from a 25.5-kWh battery pack. The vehicle can by fully charged in just over three hours at 240 volts, and when using DC fast charging with the SAE Combined Charging System can achieve an 80 percent charge in just 30 minutes.

The model is anticipated to have an anticipated EPA fuel economy rating of 120/102/111 MPGe (city/highway/combined)2. Like the Clarity Plug-in Hybrid, the Clarity Electric features three selectable driving modes – Normal, Econ and Sport. The Clarity Electric will launch later this year, starting with an attractive lease program in California and Oregon.

Honda Clarity Fuel Cell

Honda views fuel cells as the ultimate zero-emissions vehicle technology and the Clarity Fuel Cell offers green early adopters the latest technology to be on the forefront of “what’s next.” Honda began deliveries of the 2017 Clarity Fuel Cell in December 2016 in select California markets, where a consumer friendly network of hydrogen stations continues to grow, and has already delivered more than 100 vehicles.

Technological innovations to the Clarity Fuel Cell have created a fuel cell stack that is 33 percent more compact with a 60 percent increase in power density compared to its predecessor, the Honda FCX Clarity. The more compact fuel cell and integrated powertrain, now comparable in size to a V-6 engine, fits entirely under the hood of the car, allowing for a more spacious cabin with seating for five passengers.

At 366 miles, the Clarity Fuel Cell has the highest EPA driving range rating of any zero-emission vehicle in America, including fuel cell and battery electric vehicles, and an EPA fuel economy rating of 68 MPGe3 combined. The Clarity Fuel Cell is available for the competitive introductory lease price of $369 a month for 36 months with $2,868 due at signing4.  The lease terms include an attractive mileage allowance of 20,000 miles per year, up to $15,000 of hydrogen fuel, up to 21 days of an Avis Luxury Rental in California, 24/7 roadside assistance, and eligibility for California “White Sticker” single occupant HOV access. Lessees can also apply for the State of California $5,000 rebate5.The Clarity Fuel Cell is available in three colors: Bordeaux Red Metallic, White Orchid Pearl and Crystal Black Pearl.

About Honda

Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity Fuel Cell passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda has been producing automobiles in America for 34 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 96 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

1 Based on Honda internal testing. Your mileage will vary depending on driving conditions, how you drive and maintain your vehicle, battery-pack age/condition, and other factors.
2 Your MPGe and range will vary depending on driving conditions, how you drive and maintain your vehicle, lithium-ion battery age/condition and other factors.
3 69 city / 67 highway / 68 combined miles per gallon of gasoline-equivalent (MPGe) rating; 366-mile driving range rating. Based on 2017 EPA ratings. Use for comparison purposes only. Your MPGe and driving range will vary based on how you drive and maintain your vehicle, driving conditions, powertrain condition, and other factors.
4 Includes down payment with no security deposit. Excludes taxes, registration, license and dealer fees. For well qualified lessees. Subject to availability beginning December 2016 to California residents on approved credit through Honda Financial Services. Closed end lease for 2017 Honda Clarity Fuel Cell for well qualified lessees. Not all applicants will qualify. No purchase option at lease end. Total monthly payments $13,284. Lessee responsible for maintenance, excessive wear/tear, and 20 cents per mile over 20,000 miles per year. Lease includes Roadside Assistance, up to $15,000 of hydrogen fuel, and up to 21 days Avis luxury rental car. Total due at lease signing is $2,868 plus tax and registration and includes first month’s payment and capitalized cost reduction of $2,499. Offer subject to change without notice. Please see your authorized Honda Clarity dealer for complete details. Accessories sold separately. See Honda Clarity dealer for details.
5 Applicants must apply for the rebate at cleanvehiclerebate.org. The rebate is based on availability.

Honda Logo

Photo – https://mma.prnewswire.com/media/489236/Honda___2018_Honda_Clarity_Plug_In_Hybrid.jpg
Logo – https://mma.prnewswire.com/media/460855/american_honda_motor_co_inc_logo.jpg

 

All-New 2018 Kia Rio Sedan And 5-Door Make U.S. Debut At New York International Auto Show

0

NEW YORK, April 12, 2017 /PRNewswire-HISPANIC PR WIRE/ — With its eye-catching design and impressive roster of features, the all-new 2018 Rio sedan and 5-door are the latest additions to the world-class Kia Motors America (KMA) model lineup. Penned at Kia’s European and U.S. design studios in collaboration with Kia’s design base in Namyang, Korea, this subcompact duo will bring an exciting combination of impressive fuel efficiency, innovative technology, advanced safety features[4], everyday convenience and fun-to-drive character to value-conscious consumers when they arrive at Kia retailers later this year.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8016953-kia-rio-nyias-2017/

“Value has always been a core tenet for the Kia brand and the all-new Rio sedan and 5-door continue to underscore our commitment to those buyers looking for an entry-level vehicle but desire more than what the subcompact segment currently offers,” said Orth Hedrick, vice president of product planning, KMA. “This fourth-generation Rio makes significant improvements over its predecessor in design, technology and passenger comfort, resulting in an even better value proposition for our customers, while raising the bar in the small-car segment.”

Attractive Exterior
Rio’s exterior is defined by crisp lines and smooth surfaces, providing a more sophisticated and sporty look over the previous generation. The front end wears the latest iteration of Kia’s ‘tiger-nose’ grille, integrating newly designed headlights that are swept back for a more aggressive appearance. In addition, Rio’s fog lamp surrounds have been moved outwards, creating greater visual width to the front fascia and a lower window line around the cabin provides the driver and passengers with a better all-around view.

The Rio sedan has been lengthened to 172.6 inches (from 172.0 inches) and the Rio 5-door is now 160.0 inches long (from 159.4 inches). Both profiles feature a longer wheelbase of 101.6 inches (from 101.2 inches) and more upright A-pillars. The sedan and 5-door are also lower and wider for a more balanced and athletic stance compared to the outgoing model. And a well-creased shoulder line runs from front to back, further stretching the appearance of the car to give it a sleeker and more substantive look than what’s currently found in the subcompact segment.

The rear of the Rio is now more upright thanks to shorter overhangs and thinner, more expressive taillights. Like the front-end, the rear view of the car is wider, furthering a sense of stability.

The Rio rides on 15-inch wheels that have been pushed to the corners. The EX trim’s sporty alloy wheel design underscores Rio’s fun-to-drive side and refinement.

Modern and Convenient Cabin
The Rio’s interior has become decidedly more spacious, modern and upscale with an improved instrument panel, more ergonomic layout and upgraded interior materials. The cabin has also been redesigned to better accommodate the Rio’s new range of technologies.

Horizontal lines running the width of the dashboard mimic the exterior design and give the cabin a wider and more expansive look and feel. For convenience, the center console offers a bi-level tray to better accommodate portable devices such as smartphones and small tablets.

Thanks to Rio’s larger dimensions and wheelbase, its cabin is among the roomiest in its class – the sedan’s passenger space is 89.9 cubic feet while the 5-door hatchback measures 90.5 cubic feet. Front occupants will enjoy more head room, leg room and shoulder room while those in the second row will benefit from greater leg- and shoulder room. These improvements are the result of re-profiled door trims, new material for the headliner and a reshaping of the dashboard. Those looking for ample cargo room will not be disappointed with either the sedan’s 13.7 cubic feet or the 5-door hatchback’s 17.4 cubic feet. With the seats folded down, the hatchback offers a voluminous 32.8 cubic feet with a low and flat cargo floor to accommodate luggage, small furniture or weekend gear.

The front seats have also been redesigned to enhance comfort. They feature a slimmer design yet more cushion and padding to minimize driver fatigue during long commutes and road trips.

On the tech front, the Rio offers a generous roster of features including Bluetooth® hands-free functionality[5], a six-speaker stereo with satellite radio and a rear-view camera system[6]. Available only on the top-tier EX trim is a seven-inch floating touchscreen interface, UVO3 voice recognition infotainment system and smartphone integration through Android AutoTM and Apple CarPlayTM, all of which are not typically found in the subcompact segment.

Power and Efficiency
Available in three trims – LX, S and EX – the all-new 2018 Rio is powered by a carryover but enhanced Gamma 1.6-liter GDI four-cylinder engine, targeting improved fuel efficiency, better responsiveness and low-speed driving dynamics. The main features of this unit are a high-pressure fuel system with direct injection, variable intake system, low-friction oil seals, and piston cooling-jets. The well-engineered powerplant also utilizes an aluminum valve cover and block for reduced weight, while incorporating cast iron linings for increased durability.

Power is channeled to the front wheels through either a six-speed manual or six-speed automatic transmission in both the Rio sedan and Rio 5-door. Output is a spirited 130 horsepower and 119 pound-feet of torque for a more engaging driving experience.

Advanced Platform
The unibody Rio’s all-new platform is not only dimensionally larger than the previous generation model, but is now underpinned by a completely new suspension geometry. Weighing in at just 2,648 lbs. (manual transmission) and 2,714 lbs. (automatic transmission), engineers sought to refine the driving experience with more agile handling and improved ride comfort, and this was achieved by designing a fully-independent MacPherson strut front suspension and a torsion beam rear axle. The new Rio sedan and Rio 5-door also benefit from a revised spring and damper setup that helps make the car more compliant and comfortable. Stopping power comes from 11-inch disc brakes up front and drum brakes in the rear, while the EX model is outfitted with 11-inch disc brakes up front and 10.3-inch rear disc brakes. In total, these modifications deliver crisp and nimble handling and improve overall driver confidence. 

Rio’s solid structure makes use of advanced high strength steel to increase durability, collision test performance and torsional stiffness, while also reducing weight, for improved handling and ride quality. For reduced noise, vibration and harshness (NVH), the Rio uses body sealing and bonding adhesives to dampen sound pathways throughout its construction.

Safety Conscious
The all-new Rio is targeting the Insurance Institute for Highway Safety (IIHS) Top Safety Pick designation and a 5-star rating from the National Highway Traffic Safety Administration (NHTSA). 

Standard safety features include six airbags, side-impact door beams, Electronic Stability Control, a four-wheel Anti-lock Brake System (ABS), Hill-start Assist Control (HAC) and Vehicle Stability Management (VSM)4

About Kia Motors America
Headquartered in Irvine, California, Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. Recognized as one of the 100 Best Global Brands and 50 Best Global Green Brands by Interbrand, Kia proudly serves as the “Official Automotive Partner” of the NBA and LPGA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and crossovers built at North American manufacturing plants in West Point, Georgia* and the municipality of Pesqueria in the state of Nuevo Leon, Mexico.

For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts.  

1 Apple® is a registered trademark of Apple Inc.
2 Android™ is a trademark of Google, Inc.
3 Autonomous Emergency Braking (AEB) is not a substitute for safe driving, and may not detect all objects in front of vehicle. Always drive safely and use caution.
4 No system, no matter how advanced, can compensate for all driver error and/or driving conditions. Always drive responsibly.
5 Warning: Driving while distracted can result in a loss of vehicle control that may lead to an accident, severe personal injury and death. Always drive safely and use caution.
6 Rear-Camera Display is not a substitute for safe driving, and may not detect all objects behind vehicle. Always drive safely and use caution.

(Español) Pablo Soria de Lachica – Habla sobre las consecuencias de la prohibición de viaje de Trump

0
http://pablosoriadelachicanews.com

Sorry, this entry is only available in Español.