Yolo Rum Gold Wins Gold in 2017 Spirits Tasting Competition at 74th Annual WSWA

April 21, 2017

Yolo Rum - You Only Live Once... Be extraordinary, drink extraordinary rum!

DENVER and ORLANDO, Fla., April 21, 2017 /PRNewswire-HISPANIC PR WIRE/ — Yolo Rum‘s premier blend, Yolo Rum Gold, won a gold medal in the 2017 Spirits Tasting Competition at the Wine and Spirits Wholesalers of America 74^th Annual Convention and Exposition. Held at the Grande Lakes Orlando resort and hotel, the WSWA Convention and Exposition is the preeminent event of its kind in North America.

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“We were looking to crash the WSWA party in a good way,” says Yolo Rum founder Philip Guerin, “and I think we did just that.”

WSWA is the trade association representing United States wine and spirits wholesalers. Its mission is to further the interests of its members through representation before Congress, courts, regulatory bodies, executive agencies and more. WSWA also provides lobbying at the state and federal level, public affairs initiatives, and networking opportunities for its membership.

No stranger to industry expositions and competitions, Yolo Rum has received multiple Best-of-Class wins from Spirits of the Americas, won multiple gold medals at the Denver International Spirits Competition and taken home more gold medals at the Miami Rum Renaissance Festival. Now Yolo Rum Gold adds another medal to the trophy case.

At the heart of the Yolo Rum operation is master distiller Francisco “Don Pancho” Fernandez. Born in Cuba and operating out of the Republic of Panama, Don Pancho is the world’s most-respected and honored ronero (that’s “rum blender,” for the layman). Yolo Rum also used the WSWA convention as an opportunity to unveil Don Pancho’s latest creation: Yolo Rum Clear. A bridge between top-shelf Yolo Rum Gold and ideal mixer Yolo Rum Silver, Yolo Rum Clear is splendid for mixing or solo consumption, with a smooth, lightly smoked sweet-oak taste. Offering old-world artistry in its production together with modern branding—all at a super value—Yolo Rum Clear is poised to make a significant impact in the wine and spirits market.

Yolo Rums are gluten free, with no added sugar or molasses and no artificial colors, flavors or preservatives, and the company produces its products using revolutionary environmentally sustainable processes. Offering boutique quality at exceptional value, Yolo Rum is the ideal synthesis of ancient crafts and modern tastes.

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Cerveza Estrella Jalisco Announces Attempt To Set Guinness World Records™ Title At Fiesta Broadway In Los Angeles

April 21, 2017

LOS ANGELES, April 20, 2017 /PRNewswire-HISPANIC PR WIRE/ — On April 30, Estrella Jalisco, a Mexican beer with more than 100 years of brewing tradition, is celebrating its Mexican heritage and pride in by bringing Lotería, a traditional Mexican game of chance, to Fiesta Broadway to attempt the GUINNESS WORLD RECORDS™ title for the Largest game of lotería. Fiesta Broadway, the largest Cinco de Mayo festival in the country, unites over 300,000 Angelenos in a celebration that includes musical performances, food, and fun—setting the perfect backdrop for a record-setting game of Loteria.

The game will take place at the Estrella Jalisco Stage at Fiesta Broadway, beginning at approximately 4:00 P.M. PDT. Participants 21 or older will receive wristbands to enter the Loteria section where a GUINNESS WORLD RECORDS adjudicator will be monitoring the event.

“We are very excited to partner with GUINNESS WORLD RECORDS to officiate this game of Loteria at L.A.’s renowned Fiesta Broadway this year,” says Yonathan Bendesky, Director, Mexican Imports for Anheuser-Busch. “Our brand is anchored in Mexican tradition and we are proud to celebrate this milestone in Los Angeles, home to the largest Mexican community in the country.”

Lotería – similar to “bingo” – utilizes pictures of traditional Mexican icons in place of numbered spaces to fill the board. In place of simply calling numbers, the announcer will tell a short riddle or saying, followed by the name of the icon, for players to mark the corresponding piece on their boards. Estrella Jalisco commissioned 54 pieces of artwork for its sponsored game, curated by J Walter Thompson-Mexico. The winner of the record-setting game will be celebrated by Estrella Jalisco in the true spirit of Fiesta Broadway.

Consumers 21 or older can also partake in the record-setting game from home, using lotería boards found at participating retail locations throughout California for a chance to win one (1) of one hundred (100) limited-edition Estrella Jalisco branded coolers.

All participants, both in-person and at home, are encouraged to submit their official winning Estrella Jalisco Lotería Boards between April 30, 2017 – May 6 at 11:59 P.M. PDT via loteria.absweeps.net. Estrella Jalisco will publish the Lotería cards drawn on its Facebook page by May 5. One hundred (100) randomly selected winning boards submitted by consumers by the deadline will receive limited-edition Estrella Jalisco branded cooler.

Consumers 21 and older can view the results of the lotería drawing, and learn more about the brand, by visiting the Estrella Jalisco Facebook page.

ESTRELLA JALISCOÒ LOTERIA GAME
NO PURCHASE NECESSARY. Open to US residents 21+. Ends 5/5/17. See Official Rules at www.loteria.absweeps.net for entry, prizes and details. Message and data rates may apply. Void where prohibited.

About Estrella Jalisco
With more than 100 years of Mexican brewing tradition, Estrella Jalisco is a refreshing, light-flavored pilsner beer from Guadalajara, Jalisco, and contains 4.5 percent alcohol by volume (ABV). It is best enjoyed in a wide-top pilsner glass to bring out its true flavor and aroma while allowing drinkers to appreciate the color and carbonation of the beer. Estrella Jalisco was launched in U.S. markets in the spring of 2016, and it’s quickly becoming a Mexican favorite among cerveza aficionados.

About Guinness World Records
GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 136 million copies in over 20 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer’s Edition, first published in 2007, has sold more than 4 million copies to date.

Guinness World Records’ worldwide television programmes reach over 750 million viewers annually and more than one million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives 18 million visitors annually, and we have over 12 million fans on Facebook.

The Guinness World Records commercial sales division provides bespoke consultancy services for some of the world’s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.

About Fiesta Broadway
Predominantly Spanish-language and annually celebrated through the streets of downtown Los Angeles, Fiesta Broadway is now entering its 28^th year as the city’s unofficial “kick-off” to the many smaller “Cinco…” festivals staged throughout the week. It has become a cornerstone marketing event for sponsors looking to reach and influence Latino L.A. consumers eager to visit the mny exhibits offering product samples and service trials. Attendance tops 300,000.

Contact:
Miles Ritenour, Anheuser-Busch
[email protected]

Haley Ash, Zeno Group
[email protected]

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SC Johnson Mexico Named Top 2017 Best Workplace

April 21, 2017

RACINE, Wisconsin, April 21, 2017 /PRNewswire-HISPANIC PR WIRE/ — SC Johnson, maker of trusted brands like Glade®, Raid® and Baygon ®, Mr Musculo® and OFF!® today announced SC Johnson Mexico has been recognized as a 2017 Best Workplace by the Great Place to Work® Institute. The organizations earned the no. 14 spot in the ranking, which is the sixteenth consecutive year it’s been recognized on the Institute’s annual Best Workplace list.

“I’ve said before that SC Johnson’s success is built by the talented and committed people in this company. Our Mexico team exemplifies how we strive to create a great place to work in which people can thrive and be inspired,” said Fisk Johnson, Chairman and CEO of SC Johnson. “We congratulate the team on receiving this honor for the sixteenth time in as many years. It is an extraordinary accomplishment.”

The Mexico team joins SC Johnson Venezuela, France, Germany, Poland and Greece on the 2017 list of Best Workplaces.

The Best Workplaces list is the world’s largest annual study of workplace excellence. The ranking is determined by the results of an employee opinion survey and information provided about company culture, programs and policies.

In the United States, SC Johnson has been included 28 times in Working Mother magazine’s list of the “100 Best Companies for Working Mothers” and last year received a perfect score of 100 percent on the Human Rights Campaign Corporate Equality Index.

Also in 2016, SC Johnson was named one of the 25 World’s Best Multinational Workplaces by the Great Place to Work® Institute, earning the 20th spot in the ranking. It was the company’s fifth year to be included on the list.

About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 131-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

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PLAYSTUDIOS Announces Major Update to myVEGAS Slots

April 21, 2017

BURLINGAME, California, April 20, 2017 /PRNewswire-HISPANIC PR WIRE/ — PLAYSTUDIOS, a developer of top-ranking, free-to-play casino games today announced that it has released a completely redesigned version of its most popular app – myVEGAS Slots. This update introduces a gorgeous new look, more features, and additional opportunities to collect and share free chips.

Andrew Pascal, CEO of PLAYSTUDIOS, said, “We’re all so excited about this new release. The myVEGAS Slots product team has been working tirelessly for months, reimagining and polishing every last detail. It is the most significant product update we’ve ever shipped. And we hope our players love all the great new stuff that’s gone into it.”

The new myVEGAS Slots is redefined by a crisp and vibrant look. New functionality makes the games, rewards, and special offers easier to find. A new myVIP program offers additional perks for loyal players, including bonus boosters and special purchase offers. A new inbox feature unifies player communication and allows for more frequent collecting and sharing of free chips. And the Challenges and Journeys have been updated, providing new opportunities to earn even more chips and Loyalty Points.

myVEGAS Slots was named “Best of 2016” by two of the gaming industry’s leading publications – iGaming Business and eGaming Review. The app has also earned more than 130,000 5-star ratings and continues to reward loyal players with a growing selection of real-world rewards from Las Vegas, Atlantic City, the Caribbean, Australia, and the UK.

myVEGAS Slots, myVEGAS Blackjack, my KONAMI Slots, and POP! Slots are award-winning, top-ranked, free-to-play casino apps and the only games that give players real rewards from an exclusive collection of travel, leisure, and entertainment partners. These rewards include complimentary casino play, hotels stays, meals, shows, VIP nightclub access, and more from MGM Grand, Bellagio, ARIA, Borgata, Hippodrome Casino, Resorts World, Royal Caribbean International, Wolfgang Puck, House of Blues, Gray Line Tours, and Cirque du Soleil. PLAYSTUDIOS apps are currently available on iOS, Android, and Kindle mobile devices. myVEGAS Slots is also available on Facebook.

To download the new myVEGAS Slots app, visit:

iOS, Android, or Kindle – https://app.adjust.io/dqgi4g_s0sits_6hrp13

To play myVEGAS on Facebook, visit:

https://apps.facebook.com/playmyvegas?kt_tu=partner&kt_st1=mv_pr

To download the myVEGAS Blackjack app, visit:

iOS, Android, or Kindle – https://app.adjust.io/md55kz_1ds1s6_nb6rhn

To download the my KONAMI Slots app, visit:

iOS, Android, or Kindle – https://app.adjust.com/5lptpu_o5pdwx_unjdym

To download the POP! Slots app, visit:

iOS or Android – https://app.adjust.com/rxv097_qg9o5g

About PLAYSTUDIOS
PLAYSTUDIOS is a developer of award-winning, casual games for mobile and social platforms. Founded by a team of experienced gaming and technology entrepreneurs, PLAYSTUDIOS’ free-to-play apps combine the best elements of popular social games with established casino gambling mechanics. Players enjoy ever-growing content libraries and the opportunity to earn an unprecedented selection of valuable, real-world rewards from leading hospitality, entertainment, and leisure brands. Current myVEGAS reward partners include MGM Grand, Bellagio, ARIA, Royal Caribbean International, Resorts World, Wolfgang Puck, the Hippodrome Casino, Couples Resorts, Gray Line Australia, Escape Hunt Australia, and Melbourne River Cruises. For more information, visit the company’s website at http://www.playstudios.com/.

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Bleach Like A Boss — CLORALEN® Launches Brand Campaign For Revolutionary New Splash-Free™ Bleach Gel

April 21, 2017

HOUSTON, April 19, 2017 /PRNewswire-HISPANIC PR WIRE/ — CLORALEN® today announced the launch of a brand campaign for CLORALEN®’s new Platinum™ Bleach Liquid Gel in partnership with Cavalry Agency based in Chicago. The product was inspired by consumers wanting the cleaning power of bleach without the headaches of splashing. “We conducted extensive research with consumers and learned that homemakers have an out-of-control feeling when using bleach,” says Andres Supelano, Brand Manager for CLORALEN®. “We took this challenge seriously and are excited to bring consumers the first new form of liquid bleach in decades—a gel. In fact, we’ve created an entirely new product category.”

Bleach Like A Boss, the campaign’s spirited theme, pledges users of Platinum™ Bleach Liquid Gel will now be in control when doing laundry and cleaning. Pointed headlines underscore the benefits of Splash-Free™ gel: hit the spot without a splash; get a grip on laundry day; and no sass, no splash. The ad content highlights the value of a Splash-Free™ formula with a safe pour spout and Easy-Grip™ ergonomic handle.

The CLORALEN® Platinum™ product and the Bleach Like a Boss campaign rolls out just in time for Spring Cleaning season. The campaign will execute a multifaceted media strategy to engage with homemakers in major markets throughout the U.S. Product demonstrations can be seen on YouTube, Facebook and Instagram. Radio spots will intro songs on Spotify. The public can share their new Platinum™ Gel cleaning experiences on social media.

Consumers can find CLORALEN® Platinum™ Liquid Bleach Gel at select Walmart stores. Visit online Store Locator.

The CLORALEN® family of products have faithfully served consumers for decades to better clean household surfaces, bathrooms and laundry. Flagship products include: 3-in-1 Power Bleach, Stain Remover & Color Protection, Bathroom Cleaner with Bleach and Multipurpose Cleaner with Bleach. Color safe bleach, chlorine bleach and bleach cleaners help kill germs and make cleaning go easier and faster. Products come in a variety of scents. Cloralen.com

About AlEn USA

AlEn USA is a household cleaning and laundry products company headquartered in Houston, Texas. Its portfolio of brands include CLORALEN®, ENSUEÑO®, PINALEN®, PINOL®, FLASH®, Xtra-Pine ®, Pine-o-Pine®. AlEn’s strong manufacturing base comprises multiple products: bleach, cleaners, powder detergents, liquid laundry detergent and fabric softeners. One of its corporate values is to generate sustainable growth based on best practices of social responsibility, striving to protect the environment. AlEnusa.com

YouTube, Facebook, Instagram

[email protected]
832.484.1508 x5010

Video – http://www.youtube.com/watch?v=J5_dgCviUWI

FIBRA Prologis Announces First Quarter 2017 Earnings Results

April 20, 2017

MEXICO CITY, April 20, 2017 /PRNewswire-HISPANIC PR WIRE/ — FIBRA Prologis (BMV:FIBRAPL 14), a leading owner and operator of Class-A logistics real estate in Mexico, today reported results for the first quarter 2017.

HIGHLIGHTS FROM THE QUARTER:

Record period-end occupancy at 97.4 percent
Net effective rent change on rollover increased 9.2 percent
Leasing volume totaled 2.1 million square feet, which resolved 35.1 percent of 2017 expirations

Funds from operations (FFO) per CBFI was Ps. 0.8561 (US$0.0408) for the first quarter compared with Ps. 0.7389 (US$ 0.0412) for the same period in 2016.

Net earnings per CBFI in the first quarter was a loss of Ps. 0.1377 (US$0.0081) compared with earnings of Ps. 0.5379 (US$0.0301) for the same period in 2016. Net loss in the quarter includes a non-cash loss of Ps. 0.9662 (US$0.0475) per CBFI due to the revaluation of investment properties.

OPERATING PERFORMANCE

“We started the year with strong momentum with period-end occupancy reaching a new record, strong leasing volume and healthy rent increases,” said Luis Gutierrez, CEO, Prologis Property Mexico. “The resiliency of the structural drivers underpinning logistics real estate demand, such as demographics and undersupply of institutional-grade logistic spaces in Mexico, have been more visible over the last twelve months than ever before. E-commerce customers are starting to become a rising contributor of the demand profile going forward.”

Operating Portfolio	1Q17	1Q16	Notes
Period End Occupancy	97.4%	96.4%	Record occupancy led by global markets at 97.9%
Leases Signed	2.1MSF	2.8MSF	New leases accounted for 41% of the leasing volume
Customer Retention	67.5%	93.2%	Driven by a known move out in Mexico City
Net Effective Rent Change	9.2%	9.7%	Led by regional markets at 12.4%
Cash Same Store NOI	-1.3%	4.0%	0.6% same store growth in constant U.S. dollars
Same Store NOI	-3.0%	2.2%

FINANCIAL POSITION

As of March 31, 2017, FIBRA Prologis’ liquidity was Ps. 6.2 billion (US$331.8 million), which included Ps. 5.9 billion (US$316.8 million) of available capacity on its unsecured credit facility and Ps. 281.1 million (US$15.0 million) of unrestricted cash.

Subsequent to quarter end, FIBRA Prologis fully repaid US$64.1 million secured debt facility with a debt cost of 7.9 percent that was scheduled to mature on October 7, 2017. The secured debt facility was repaid with borrowings under the unsecured credit facility at par, decreasing the overall cost of debt by approximately 40 basis points from 4.9 to 4.5 percent.

“Repaying the secured debt facility was the first milestone in our 2017 refinancing strategy,” said Jorge Girault, senior vice president, Finance, Prologis Mexico. “We are actively working to address the near-term financing and resetting the line of credit with a permanent facility. We plan to further increase the flexibility of our balance sheet, risk profile and reduce overall cost of debt.”

GUIDANCE CONFIRMED

(US$ in million, except per CBFI amounts) FX = Ps$22.0 per US$1.0	Low	High	Notes
FFO per CBFI	US$0.1550	US$0.1650	Excludes the impact of foreign exchange movements and promotes
Full Year 2017 Distributions per CBFI	US$0.1155	US$0.1155
Year End Occupancy	95.5%	96.5%
Same Store NOI (Cash)	0.0%	1.0%	Based in U.S. dollars
Annual Capital Expenditures as % of NOI	14.0%	16.0%
Asset Management and Professional Fees	US$18.5	US$20.5

WEBCAST & CONFERENCE CALL INFORMATION

FIBRA Prologis will host a live webcast/conference call to discuss quarterly results, current market conditions and future outlook. Here are the event details:

Friday, April 21, 2017, at 9 a.m. CT/10 a.m. ET
Live webcast at www.fibraprologis.com by clicking Events
Dial in: +1 877 256 7020 or +1 973 409 9692 and enter Passcode 91962563.

A telephonic replay will be available April 21– April 28 at +1 855 859 2056 from the U.S. and Canada or at +1 404 537 3406 from all other countries using conference code 91962563. The replay will be posted in the Investor Relations section of the FIBRA Prologis website.

ABOUT FIBRA PROLOGIS

FIBRA Prologis is a leading owner and operator of Class-A logistics real estate in Mexico. As of March 31, 2017, FIBRA Prologis was comprised of 194 logistics and manufacturing facilities in six industrial markets in Mexico totaling 34.2 million square feet (3.2 million square meters) of gross leasable area.

FORWARD-LOOKING STATEMENTS

The statements in this release that are not historical facts are forward-looking statements. These forward-looking statements are based on current expectations, estimates and projections about the industry and markets in which FIBRA Prologis operates, management’s beliefs and assumptions made by management. Such statements involve uncertainties that could significantly impact FIBRA Prologis financial results. Words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates,” variations of such words and similar expressions are intended to identify such forward-looking statements, which generally are not historical in nature. All statements that address operating performance, events or developments that we expect or anticipate will occur in the future — including statements relating to rent and occupancy growth, acquisition activity, development activity, disposition activity, general conditions in the geographic areas where we operate, our debt and financial position, are forward-looking statements. These statements are not guarantees of future performance and involve certain risks, uncertainties and assumptions that are difficult to predict. Although we believe the expectations reflected in any forward-looking statements are based on reasonable assumptions, we can give no assurance that our expectations will be attained and therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements. Some of the factors that may affect outcomes and results include, but are not limited to: (i) national, international, regional and local economic climates, (ii) changes in financial markets, interest rates and foreign currency exchange rates, (iii) increased or unanticipated competition for our properties, (iv) risks associated with acquisitions, dispositions and development of properties, (v) maintenance of real estate investment trust (“FIBRA”) status and tax structuring, (vi) availability of financing and capital, the levels of debt that we maintain and our credit ratings, (vii) risks related to our investments (viii) environmental uncertainties, including risks of natural disasters, and (ix) those additional factors discussed in reports filed with the “Comisión Nacional Bancaria y de Valores” and the Mexican Stock Exchange by FIBRA Prologis under the heading “Risk Factors.” FIBRA Prologis undertakes no duty to update any forward-looking statements appearing in this release.

Non-Solicitation – Any securities discussed herein or in the accompanying presentations, if any, have not been registered under the Securities Act of 1933 or the securities laws of any state and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirements under the Securities Act and any applicable state securities laws. Any such announcement does not constitute an offer to sell or the solicitation of an offer to buy the securities discussed herein or in the presentations, if and as applicable.

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(Español) Declaración de la FDA emitida por el Dr. Douglas Throckmorton, M.D., subdirector de programas de control del Centro de Evaluación e Investigación de Medicamentos, acerca de las nuevas advertencias sobre el uso de la codeína y el tramadol en niños y madres lactantes

April 20, 2017

U.S. Food and Drug Administration (FDA) logo

Sorry, this entry is only available in Español.

CMO of Pepsi Latin America to Present Keynote at 9th Annual PortadaLat Conference

April 20, 2017

MIAMI, April 20, 2017 /PRNewswire-HISPANIC PR WIRE/ — Ricardo Arias-Nath, Chief Marketing Officer at PepsiCo Beverages, Latin America will present the keynote speech at Portada’s 9^th Annual PortadaLat Conference to take place on June 7-8, in Miami. Register now at early bird ticket rate, deadline is Friday April 21: www.portada-online.com/events/portadalat/#Register

Photo – https://mma.prnewswire.com/media/492451/PortadaLat_2017_Logo.jpg

KEYNOTE: How Innovation Shapes Pepsico’s Latin American Marketing Strategy

The PepsiCo Beverages, Latin America CMO will share his insights on the view from the top, discussing how and why his company is entering into new territories in brand innovation to engage the Latin American consumer. Arias-Nath will also highlight the role of content marketing in Pepsico’s Latin American marketing strategy.

Ricardo Arias-Nath leads consumer strategy, creative and communications for iconic brands such as Pepsi, 7UP, Gatorade, Tropicana, Naked, RTD Lipton and RTD Starbucks. He has over 20 years of experience in marketing for FMCG, Media and Entertainment and Financial/Technology services industries. Arias-Nath initiated his career at the Procter & Gamble Company and has managed marketing programs for leading global brands such as Disney, Warner Bros., Citibank and BT.

“We are thrilled to announce PepsiCo Beverages, Latin America’s Ricardo Arias-Nath keynoting the Conference,” says Marcos Baer, publisher of Portada. “Attendees from all over Latin America and the U.S. will profit from Arias-Nath’s insight on new territories in brand innovation to engage the consumer,” Baer adds. In its ninth annual edition, the 2017 PortadaLat Conference will be a two-day event connecting a unique set of key decision makers and thought leaders in one place to share insights, brainstorm solutions and debate the future of marketing technology, digital platforms, brand marketing and more. Registration for the early bird promotion expires this Friday April 21: www.portada-online.com/events/portadalat/#Register

Agenda Highlights for PortadaLat 2017
Check out the full agenda here: www.portada-online.com/events/portadalat/#Agenda.
Top-notch marketers and game changers from all over the U.S. and Latin America will provide key-insights on topics including:

Leveraging travel-related content for multicultural and Hispanic audiences presented by Trivago
KEYNOTE: Gary Milner, Director, Global Digital Marketing at Lenovo presents 10 keys to digital success and provides insight on: Why programmatic is at the crux of modern marketing, DMPs as effective tools for Millennial targeting, How the marketing tech industry can improve ad transparency
THE HOTEL OF THE FUTURE: How innovators are using the latest technology to shape the hotel of the future through VR, the IoT, and connected experiences.
HOSPITALITY MARKETING: Three major hotel brands share insight on how the hotel of the future will impact the hospitality business’s marketing priorities.
HOW TECH IS REDEFINING LUXURY AND TRAVEL SERVICES: Personalizing customer experience, Segmentation: How to cater to demographics with different tastes, Is virtual reality a game changer? How successful tech partnerships can add substantial value to your business
MARKETING TECH INNOVATOR SHOWCASE: The programmatic and connected TV revolutions
SPORTS CONTENT: A key driver to connect with Latin Audiences
E-COMMERCE AND BRAND INNOVATION: E-Commerce Acceleration Plans
MARKETING THE MIAMI BRAND: Leading professionals from Miami’s five main industries discuss their customer experience and marketing goals

Confirmed Thought Leaders at PortadaLat 2017:
– Ricardo Arias-Nath, Chief Marketing Officer, Latin America, PepsiCo Beverages
– Gary Milner, Director, Global Digital Marketing, Lenovo
– Luis Perillo, VP, Sales & Marketing, Caribbean & Latin America, Hilton
– Diana Plazas, VP of Brand, Marketing and Digital, Marriott
– Claudio Zboznovits, VP of Global Sales & Business Development, Am Resorts
– Ricardo Pérez Baez, Global Marketing Communications Director, Grupo Bimbo
– Montserrat Santaella, Senior Marketing Manager, Grupo Posadas
– Rafael Lopez de Azua, Head of Media & Digital LATAM, Coty Inc.
– Carlos Espindola, E-Hub Manager, Latin America, 3M
– Mike Tasevski, SVP U.S. Sponsorship, MasterCard
– Diahann Smith, Multicultural Marketing Manager, Florida Dairy Farmers
– Mariana Vázquez, Digital Marketing Manager, Nestlé
– Ed Carias, Sr. Brand Manager, el Jimador Tequila – North American Region, Brown-Forman
– Felix Palau, VP – Tecate, Heineken

Act Fast – Early-Bird registration ends tomorrow, April 21!
Access the special promotion pricing here: www.portada-online.com/events/portadalat/#Register

To align your brand with the ninth annual edition of PortadaLat, the main conference for Brand Marketers, Digital Innovators, Media Properties and Influencers targeting the Latin American and U.S. Hispanic markets, please contact Portada’s Sales and Marketing Director, Kelley Eberhardt at [email protected].

Stay tuned for updates and announcements by following @portada_online and #PortadaLat on Twitter.

2017 #PortadaLat Sponsors & Partners:

Special Breakout Session Sponsor:
Trivago (www.trivago.com)

Distinguished Sponsor:
Taboola (www.taboola.com)
Futbol Sites Network (FSN) (www.futbolsites.net)

Attendee Bag Sponsor:
Latcom (www.latcom.com)

Participating Sponsor:
La Vida Baseball (www.lavidabaseball.com)
H Code Media (http://hcodemedia.com/)

Special Media Partner:
Acceso Miami (http://www.elnuevoherald.com/noticias/finanzas/acceso-miami/)

Contact Information:
Kelley Eberhardt
Director of Sales and Marketing, Portada
[email protected]

SeaWorld Welcomes Last Killer Whale Baby

April 20, 2017

San Antonio, TX (April 19, 2017) - Under the watchful eyes of the SeaWorld zoological team, SeaWorld San Antonio welcomed an orca calf on Wednesday afternoon, the last to be born at a SeaWorld park. After an 18-month gestation, the calf is estimated to weigh between 300 - 350 pounds and measure between 6 and 7 feet. Trainers and veterinarians will monitor the pair around the clock to observe signs of bonding and nursing.

SAN ANTONIO, April 19, 2017 /PRNewswire-HISPANIC PR WIRE/ — SeaWorld is excited to announce the birth of the newest member of the SeaWorld family of killer whales. Takara, the 25-year-old matriarch of the orca pod, gave birth to the calf at 2:33 p.m. Central Time, April 19, 2017, at SeaWorld San Antonio. A team of veterinarians and animal care specialists witnessed the historic birth and are continuing to monitor Takara and her new baby 24-hours-a-day to help ensure a successful start.

Guests at SeaWorld San Antonio will have the opportunity to visit and observe Takara and her calf in the near future during select times. Although this will be the last opportunity for SeaWorld guests to see a baby killer whale up close as it grows and matures, SeaWorld will continue to care for the orcas at its parks for decades to come.

“This is an exciting and emotional day for us at SeaWorld and we are all so proud to share this new killer whale calf with the world, after a year and a half of planning, and observing and providing all the special care,” said Chris Bellows, Vice President of Zoological Operations. “Takara is a great mom and immediately began bonding with and caring for her new baby. Everyday she inspires SeaWorld’s guests to learn more about and do more to protect animals in the wild. She is a true ambassador.”

Julie Sigman, an Assistant Curator at SeaWorld San Antonio who has been with Takara through three of her last pregnancies and births, expressed her excitement at watching the calf surface to take its first breath. “Nothing can prepare you for that moment when mom helps the calf get to the surface for its first breath. The moment the calf is born, Takara is 100% focused on the care and well-being of that baby. She knows exactly what to do. It is amazing,” said Sigman.

“Takara will continuously swim with her calf as it begins to nurse and learn,” added Sigman. “We take our lead from mom, Takara will let us know when she is ready for us to meet the calf and at that time we should be able to determine the gender.”

Takara, born at SeaWorld San Diego, has had four other calves, which now range in age from 3 to 15 years. Takara was already pregnant as a result of natural breeding when the announcement to end orca breeding was made in March 2016.

“Although this is the last killer whale birth at a SeaWorld park, our work to understand and protect this species will continue for decades to come,” said Dr. Hendrik Nollens, Vice President of Veterinary Services for SeaWorld Parks & Entertainment. “Takara and her calf are an important part of not only educating the visitors who see them at the parks, but also ongoing research that helps marine biologists understand how to better care for and protect orcas in the wild. We are very pleased that this birth will be able to continue to add to this body of knowledge for this iconic species.”

The birth of Takara’s calf is also the last chance for researchers to study orca development in ways that cannot be done in the wild, helping to benefit wild whales as well as those in SeaWorld’s care. Information learned from Takara and her calf will add to SeaWorld’s extensive database about killer whales and their calves, contributing to studies of the endangered Southern Resident killer whale population off the coast of Washington, where they are threatened by pollution, overfishing and human development. The pair will provide data and samples to studies focused on killer whale growth and metabolism. One looks at toxin transfer in milk when babies nurse and another will help evaluate body shape changes to understand nutritional conditions for free-ranging killer whales. The calf, her mom, and other whales will also be monitored by a research team from St. Mary’s University in San Antonio to better understand the social impact of calves and their social development within a killer whale pod.

More than 22 million guests a year visit SeaWorld and support its mission to deliver experiences that matter and inspire protection of the wild world. SeaWorld has committed $50 million over the next five years to be the world’s leading marine animal rescue organization, advocating for wild animals and protecting our oceans. This includes a commitment of $10 million in matching funds dedicated to killer whale research and the creation of a multi-million dollar partnership focused on ocean health, the leading concern for all killer whales and marine mammals.

About SeaWorld Parks & Entertainment
SeaWorld Parks & Entertainment™ is a leading theme park and entertainment company providing experiences that matter and inspiring guests to protect animals and the wild wonders of our world. The company is one of the world’s foremost zoological organizations and a global leader in animal welfare, training, husbandry and veterinary care. The company collectively cares for what it believes is one of the largest zoological collections in the world and has helped lead advances in the care of animals. The company also rescues and rehabilitates marine and terrestrial animals that are ill, injured, orphaned or abandoned, with the goal of returning them to the wild. The SeaWorld^® rescue team has helped more than 29,000 animals in need over the last 50 years.

The company owns or licenses a portfolio of recognized brands including SeaWorld, Busch Gardens^® and Sea Rescue^®. Over its more than 50-year history, the company has built a diversified portfolio of 12 destination and regional theme parks that are grouped in key markets across the United States, many of which showcase its one-of-a-kind zoological collection. The company’s theme parks feature a diverse array of rides, shows and other attractions with broad demographic appeal which deliver memorable experiences and a strong value proposition for its guests.

SeaWorld Parks & Entertainment is a wholly owned subsidiary of SeaWorld Entertainment, Inc., a publicly traded company. Visit www.seaworldentertainment.com for more information.

San Antonio, TX (April 19, 2017) – SeaWorld San Antonio welcomed an orca calf on Wednesday afternoon, the last to be born at a SeaWorld park. Mom Takara helps guide the newborn to the water’s surface as the calf takes one of its first breathes.

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Ismael Cala Announces His 2017 World Tour “Wake up with Cala”

April 20, 2017

MIAMI, April 20, 2017 /PRNewswire-HISPANIC PR WIRE/ — “Wake up with Cala” (Despierta con Cala), the world tour designed by Ismael Cala to help people achieve excellence, optimum individual performance and the awakening of their conscience, will make its debut on Wednesday, May 31, in the Canadian city of Montreal.

“Wake up with Cala is a solution to our unidentified limitations, repetitive thought patterns and the restraints of our past histories, histories that will need to be reshaped in order for them to be used from the standpoint of their power and not victimization,” explained Cala during the announcement of his tour.

The conference is based on the C.A.L.A. Life Method (Constant Learning for Leadership in Action), a self-study program offering a series of strategic mental tools to help people to become the best version of themselves possible.

The tour will move on to Toronto (Canada) on June 2, followed by Miami (U.S.), Santa Cruz, Cochabamba, Sucre and La Paz (Bolivia), and Bogota and Medellin (Colombia), among other cities to be announced. For more information, visit http://despierta.ismaelcala.com/

“Our team of scholars and coaches have worked alongside me for five years to create a powerful personal and professional growth guide using the most recent research in neuroscience, non-violent communication, neurolinguistics programming, positive psychology and emotional intelligence,” said Cala.

Cala’s schedule will wrap up in the following weeks with talks and book presentations in cities such as Dubai (May 5) and Madrid (July 4), and business conferences in San Diego, Guatemala City, San Jose, Costa Rica, and Buenos Aires, among other activities.

ABOUT ISMAEL CALA

Life and human development strategist, best-selling author and international speaker, for more than five years, Cala was the host of CALA on CNN en Español.

He is currently considered one the most important communicators in the Americas, and his message of social entrepreneurship, mindfulness and wellbeing is a touchstone for millions of followers of his books, seminars, workshops and lectures throughout Latin America. He has visited more than 25 countries and impacted hundreds of thousands of people through his message.

He currently is the official contributor to the program “Despierta América” (Wake up, America) on Univision, and writes a weekly column for more than 50 Latin American and U.S. publications. “The New York Times” has named him the “Latin Larry King.”

Author of the best sellers “Despierta con Cala” (Wake up with Cala), “La vida es una piñata” (Life Is a Pinata), “El analfabeto emocional” (The Emotional Illiterate), “El poder de escuchar” (The Power of Listening), “Un buen hijo de p…” (A Real Son of a B…) and “El secreto del bambú” (The Secret of Bambu), Cala was born in Santiago, Cuba (1969), and holds a bachelor’s degree in Art History from Oriente University. He coauthored “Beat the Curve” with Brian Tracy. He is a graduate of the York University School of Communications in Toronto and has a diploma from Seneca in Television Production. He has partnered with great mentors such as Deepak Chopra and John C. Maxwell and received training from coaches like Tony Robbins and Miguel Ruiz. Cala is part of the contributing faculty group at Atlantis University and Next University. He is the President of Cala Enterprises Corporation. Visit: www.IsmaelCala.com

SOURCE Cala Enterprises

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