Colgate Total® Shakes Up Its “Simplemente Saludable” Initiative And Unveils Its New Advanced Health Mouthwash

March 13, 2017

(from left to right) The panel of experts: dentist Karent Sierra, Chef Lala, host Karla Martinez and yoga instructor Yudy Arias at the Simplemente Saludable event from Colgate Total that empowers Latinas to renew their lifestyle with a focus on well-being, physical and oral health. Thursday, July 7, 2016, in Miami. (Jesus Aranguren/AP Images for Colgate Total)

NEW YORK, March 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — Colgate Total® is shaking things up this spring with the second year of its Simplemente Saludable (Simply Healthy) program and unveiling of its new Advanced Health™ Mouthwash. This year, the brand is partnering with TV host Karla Martinez, nutritionist and entrepreneur Chef Lala, yoga instructor and entrepreneur Yudy Arias, and dentist Karent Sierra, to educate and empower Latinas to invest in healthy lifestyles, beginning with proper oral health.

Colgate Total® Advanced Health Mouthwash builds on the multi-use trend seen in many health and beauty products. This mouthwash contains two-layer technology; combining freshening power with germ killing ingredients. To activate the formula, simply shake the bottle, gargle the mouthwash, and rinse to remove 24x more bacteria* for a healthier mouth.

To support the launch of Colgate Total® Advanced Health Mouthwash, the Simplemente Saludable program will emphasize to Latinas how “It’s All About That Shake,” highlighting simple ways to shake up your health and wellness routine for better overall health.

Karla will speak on women’s empowerment and self-help. Karent will open up about the best oral health routine and tips for a healthier smile. Chef Lala will provide nutritious ways to enjoy traditional Latin cuisine. Finally, Yoga instructor Yudy will share new at-home exercise routines. All of this can be found on the expert’s social media channels and Colgate’s bilingual Twitter account @SonrisaColgate.

“We’re incredibly excited to introduce the new Colgate Total® Advanced Health Mouthwash alongside the relaunch of our Simplemente Saludable initiative,” said Carla Kelly, General Manager Multi-Cultural Marketing at Colgate-Palmolive. “By leveraging our panel of successful Latina influencers, we will be able to shake up the health and wellness routines of Latinas nationwide in an effort to engage, educate and reinvigorate their commitment to proper oral health as well as physical and mental wellness.”

For more information on Colgate Total® products visit ColgateTotal.com and search using #SimplementeSaludable across social media channels.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom’s of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill’s Science Diet, Hill’s Prescription Diet and Hill’s Ideal Balance. For more information about Colgate’s global business, visit the Company’s web site at colgatepalmolive.com. To learn more about Colgate’s global oral health education program, Bright Smiles, Bright Futures™, please visit colgatebsbf.com.

About Colgate Total^® Products
The Colgate Total® line features a broad portfolio of products that provide a range of oral care benefits. Each product has a formula that helps improve the health of your mouth, to make you confident you are taking better control of your oral care. Colgate Total® toothpaste has an antibacterial formula clinically proven to actively fight plaque germs for 12 hours. It is the only toothpaste both approved by the U.S. Food and Drug Administration (FDA)* and accepted by the American Dental Association to fight plaque and gingivitis. Colgate Total® toothpaste also is the number-one toothpaste recommended most by dentists and hygienists.

*Colgate Total® toothpaste is approved through the New Drug Application process to help prevent plaque, gingivitis and cavities. Not approved for the prevention or treatment of serious gum disease or other diseases

Colgate-Palmolive, Media Relations
[email protected]
212-310-2670

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Victory Energy Announces Expansion of the Firetube Business into Latin America

March 13, 2017

COLLINSVILLE, Oklahoma, March 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — Victory Energy announces the expansion of the firetube business into Latin America by naming a new regional manager to oversee sales activities, together with several new distributors to represent Victory Energy firetube products across the region.

Victory Energy Firetubes, sized to fit your steam demands

The company named Victor Chavarria as Latin America Sales Manager. He’ll report to Al Wasinger – Vice President of Operations. Victor is being charged with all sales and distribution efforts in the region.

Based on significant market receptivity for Victory Energy’s complete line of firetube boilers, the company is expanding its sales presence in Latin America. New distributor agreements are in place in Venezuela, El Salvador, Honduras and Peru for the sale of firetube boilers. The company plans to have close to 20 new distributors strategically located throughout the region by the end of 2017.

“Our expansion into Latin America is a culmination of the work that we’ve accomplished to establish the Victory Energy firetube product line in North America throughout 2016. The market response has been unbelievable from customers and distributors alike. Our concept-to- completion promise is resonating across the board,” stated Al Wasinger, Vice President of Operations.

“At the AHR Expo in Las Vegas, we had significant interest in our firetube products from Latin American customers. They indicated that our extensive line is especially well suited to the various application needs throughout the region. It is a natural extension for Victory Energy to expand our business in this untapped region,” added Wasinger.

About Victory Energy
Victory Energy is a single-source solutions provider for all types of industrial boilers; watertube packages, HRSG waste heat recovery solutions, firetube and solar powered units backed by superior service and a commitment to customer satisfaction. Victory Energy also offers custom steam boiler solutions through advanced technologies and state-of-the-art manufacturing.

For more information visit www.victoryenergy.com.

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2017 Honda Civic Hatchback Sport Honored as ‘AUTOMOBILE’ All-Star

March 13, 2017

TORRANCE, California, March 11, 2017 /PRNewswire-HISPANIC PR WIRE/ — The all-new Civic Hatchback Sport has been named a 2017 AUTOMOBILE All-Star, putting the Euro-inspired, versatile five-door in the company of multiple high-performance vehicles that also received the accolade this year. AUTOMOBILE staff and guest judges evaluated two dozen vehicles on the road and track to determine the most compelling new vehicles of 2017 that represent style, class, importance and desirability.

“The Honda Civic Hatchback Sport is a versatile, efficient car that’s a blast to drive hard,” said AUTOMOBILE Editor-in-Chief Mike Floyd. “Our editors praised its handling, steering feel, and smooth manual gearbox. And it’s a smoking deal at just over 22 grand. All of that makes it a runaway All-Star in our book.”

With a 180 horsepower and 177 lb-ft of torque¹ version of the Civic’s 1.5-liter turbo engine paired with an engaging 6-speed manual transmission² and sporting Euro-inspired styling and handling, the 2017 Civic Hatchback Sport delivers a winning combination of value, fun-to-drive performance and hatchback versatility.

“We are honored to make AUTOMOBILE’s All-Star list. Since the 2017 Civic Hatchback arrived in the U.S. last fall, it has been winning the hearts and minds of not only enthusiasts but everyday drivers who appreciate its driving dynamics and utility,” said Jeff Conrad, senior vice president & general manager of the Honda Division, American Honda Motor Co., Inc.

More Information
Additional media information including high-resolution photography and video of the 2017 Honda Civic Hatchback is available at www.hondanews.com/channels/civic. Consumer information is available at www.automobiles.honda.com/civic.

¹Sport 6MT Peak power: 180 hp @ 5500 rpm (SAE net), Peak torque: 177 lb-ft @ 1900-5000 rpm (SAE net).
² Civic Hatchback Sport is also available with a CVT.

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Acura NSX Named as a Prestigious 2017 ‘AUTOMOBILE’ All-Star

March 13, 2017

The 2017 Acura NSX was selected as a 2017 'AUTOMOBILE' All-Star, adding to the supercar's growing list of accolades.

TORRANCE, California, March 11, 2017 /PRNewswire-HISPANIC PR WIRE/ — The 2017 Acura NSX was selected as a 2017 AUTOMOBILE All-Star (Acura.us/NSXAutomobileAllStar), adding to the supercar’s growing list of accolades and recognition since its spring 2016 launch. AUTOMOBILE today partnered with the Amelia Island Concours d’Elegance to announce the 2017 All-Stars during a live stream on the AUTOMOBILE Facebook channel. The Acura NSX, America’s only U.S-built supercar ¹, was selected from a diverse field of 23 contenders to join a select group of six vehicles heralded for their exceptional characteristics including driving dynamics, styling and refinement, and technological advancement.

According to the editors and staff at AUTOMOBILE, the Acura NSX earned its All-Star status the old-fashioned way: “by consistently putting a grin on drivers’ faces.” With its three-motor, 573-horsepower², twin-turbocharged Sport Hybrid Super Handling All-Wheel Drive (SH-AWD) powertrain, the Acura NSX challenged some of the most exotic supercars including past All-Star winners. The NSX impressed the editors with its electrifying driving performance and precision in testing on the roads of Deer Creek Road near Mount Charleston, Nevada.

“Yes, the Acura NSX is a tour de force of advanced engineering, but it’s far from cold and impersonal,” said Automobile Editor-in-Chief Mike Floyd. “Instead, the NSX is a supercar that makes you feel like a hero regardless of skill level at the track, and it’s eminently accessible and easy to drive off of it. A true All-Star.”

AUTOMOBILE All-Stars are chosen from a vehicle contender list made up of all-new, heavily revised, or newly significant variants on sale or otherwise available in the U.S. in the 12 months preceding its test. The editorial staff spends multiple days driving the assembled array of All-Stars contenders on both road and track and casts their votes for the winners by private ballot. After choosing the All-Stars winners, the number of which varies from year-to-year, the staff then spends extensive seat time with the contenders through long-term tests and other epic, feature-based drives.

“We’re extremely proud to have the pinnacle Acura vehicle, the NSX, recognized with one of the industry’s pinnacle honors, the Automobile All-Star award,” said Jon Ikeda, vice president & general manager of Acura. “With NSX, we set out to deliver a unique expression of Acura performance, and this honor further validates that Acura is a performance brand.”

Launched last spring, the 2017 Acura NSX is the only supercar designed, developed and manufactured in the U.S., and is produced exclusively at the Performance Manufacturing Center in Marysville, Ohio.

The Acura NSX was evaluated against 22 other cars including: Aston Martin DB11, Audi A4, Bentley Bentayga, BMW M2, Cadillac CT6, Cadillac XT5, Chevrolet Bolt, Chrysler Pacifica, Ford Focus RS, Genesis G90, Honda Civic, Infiniti Q60, Jaguar F-Pace, Jaguar XE, Lincoln Continental, Maserati Levante, Mazda CX-9, Mercedes-Benz E-Class, Nissan GT-R, Porsche 718 Cayman S, Toyota Prius Prime and Volvo S90. For more information, please visit automobilemag.com/awards.

About AUTOMOBILE
AUTOMOBILE, a brand of TEN: The Enthusiast Network, is America’s leading automotive lifestyle brand, with a total audience of more than 5.7 million across its print, online, and social channels. AUTOMOBILE is home to the annual All-Stars awards and is written for the sophisticated enthusiast. For three decades, AUTOMOBILE has set the standard for automotive journalism, maintains a devotion to offbeat adventures, and continues to emphasize #noboringcars.

About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance, an original approach to technology and design that creates a new driving experience. Last year, Acura celebrated the 30th anniversary of its launch as the first luxury nameplate from a Japanese automaker.

The Acura lineup features six distinctive models – the RLX premium, luxury sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the seven-passenger Acura MDX, America’s all-time best-selling three-row luxury SUV. Last spring, Acura launched its next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.

For More Information
Consumer information is available at www.acura.com. To join the Acura community on Facebook, visit facebook.com/Acura. Additional media information including pricing, features and high-resolution photography is available at acuranews.com/channels/acura-automobiles

¹ Manufactured in America using domestic and globally sourced parts.
² Total system output

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Florida KidCare, applications for children’s health insurance

March 13, 2017

WESTON, Florida, March 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — SALUD al día magazine recommends attending this health event, to get help with the Florida KidCare insurance application, and getting mothers to register for a free mammogram.

“Spring Into Health” is a Family Health Fair where free HIV testing will also be offered. Attendees will enjoy free distribution of fruits and vegetables and for children there will be facial paintings, entertainments and games.

When :	Saturday, April 8th, 2017

Where :	Inside The Lauderhill Mall
	1267 N. State Road 7
	Lauderhill, FL 33313

Time :	10 am to 3 pm

There will be Spring Baskets for the first 500 children.

For more information please call (954) 467-8737

About SALUD al día magazine : this is a fully SPANISH life style health magazine that offers hard-hitting, current and authoritative medical news with individual perspectives for our Hispanic readership, written by medical doctors and health professionals.

We are the Hispanic printed media channel of diffusion for excellence for private and public health organizations.

Discovery en Español’s Original Series MEXICÁNICOS and CLANDESTINO Rank #1 in Key Demos

March 13, 2017

MIAMI, March 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — Discovery en Español, the leading factual network for Latino audiences, delivered top performing premieres of MEXICÁNICOS, one of the top automotive build shows on the network and CLANDESTINO, a high stakes documentary series with unprecedented access to the world’s most guarded and secretive criminal organizations.

Original series CLANDESTINO returns with exclusive access to the Sinaloa Cartel and the El Salvador Maras.

MEXICÁNICOS S4, which premiered on Monday March 6^th, brought in 156,000 total viewers and ranked #1 in its time slot against all Spanish Language PayTV networks, as well as broadcaster TV Azteca against adults 25-54 and men 18-49 and 25-54.

The following day, Tuesday, March 7th, the CLANDESTINO S2 premiere delivered 157,000 total viewers and also ranked #1 in its time slot among all Spanish Language PayTV, as well as broadcaster TV Azteca among adults 18-49 and 25-54 and men 18-49 and 25-54.

In the new season of MEXICÁNICOS, Martin Vaca and his team are back creating the most incredible auto restorations in his Guadalajara workshop for top celebrities Alicia Villarreal, Chivas soccer player “La Chofis” and well-known Lucha Libre fighter “Místico” among others. MEXICÁNICOS (#mexicanicos) airs on Discovery en Español Mondays at 10PM E/P.

CLANDESTINO, headed by intrepid journalist David Beriain, is an original series with extraordinary access to the Sinaloa drug cartel and the El Salvador maras, one of the most dangerous clandestine gangs in the world. CLANDESTINO airs on Discovery en Español on Tuesdays at 9PM E/P.

About Discovery en Español
Discovery en Español connects Spanish-speaking viewers in the U.S. to the world and all its wonder and possibilities. It provides quality programming focusing on bold storytelling across core genres including adventure, ingenuity, natural history, investigation and current affairs. Created by Discovery Communications, Discovery en Español is widely distributed on Hispanic tier packages throughout the country. For more information, please follow us on Facebook at facebook.com/discoveryenespanol, Twitter @DiscoveryenESP, Instagram @discoveryenespanol, and YouTube channel: https://www.youtube.com/discoveryenespanol.

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Bourdais Goes Last to First to Win for Honda at St. Petersburg

March 13, 2017

Honda's Sebastien Bourdais came from last on the grid to win Sunday's Verizon IndyCar Series season-opening Grand Prix of St. Petersburg in Florida.

ST. PETERSBURG, Florida, March 12, 2017 /PRNewswire-HISPANIC PR WIRE/ — Sebastien Bourdais and his Dale Coyne Racing team used a fast Honda and perfect race strategy to come from 21^st and last on the starting grid to win Sunday’s Verizon IndyCar Series season-opening Firestone Grand Prix of St. Petersburg.

A crash in qualifying on Saturday left Bourdais starting shotgun on the field at the green flag for the 110-lap event, but a series of passes and early caution flags saw him move to 12^th after just 10 laps. Another caution on Lap 25 – in the midst of scheduled first-round pit stops – presented him with a huge opportunity, and Bourdais was quick to take advantage, restarting in second and then passing for the lead on Lap 37.

From there, Bourdais was in control, leading 69 of 110 laps enroute to his 36^th career IndyCar victory, moving him to sole possession of 6^th on the all-time win’s list.

In his return to Honda with Chip Ganassi Racing, Scott Dixon started from the outside of the front row and was running second to fellow Honda driver James Hinchcliffe in the opening laps. But both were caught out by not having pitted when the Lap 25 caution came out for debris on the circuit following contact between Tony Kanaan and Mikhail Aleshin. A combination of excellent fuel mileage and passes enabled Dixon to recover to third at the checkers.

Ryan Hunter-Reay was another comeback story on the day as he was forced to pit on the opening lap for a mechanical issue. Fortunately, his Andretti Autosport team was able to make repairs while keeping Hunter-Reay on the lead lap, and he also benefitted from pitting prior to the Lap 25 caution.

Hunter-Reay then moved through the field from 10^th to pass teammate Takuma Sato for fourth place on the final lap. For his part, Sato led two laps, as Honda drivers led all but 18 laps of the 110-lap event.

Hinchcliffe led 21 laps after starting third for Schmidt Peterson Motorsports and passing for the lead on Lap 6. Having to make his first scheduled stop during the caution dropped him down the order, and he was unable to make significant gains in the second half of the contest. He finished ninth as Honda drivers claimed seven of the top-10 finishing positions today.

Rookie Ed Jones ably backed up his victorious Dale Coyne Racing teammate by rounding out the top 10 in his IndyCar Series debut.

Video recaps from this weekend’s Honda Verizon IndyCar Series and Acura Pirelli World Challenge action in St. Petersburg are being posted on the “Honda Racing/HPD” YouTube channel. Produced by the Carolinas Production Group, the video packages can be found at: https://www.youtube.com/HondaRacingHPDTV.

The Verizon IndyCar Series next heads out west, to Southern California, for the Grand Prix of Long Beach, to be televised live on the NBC Sports Network at 4 p.m. EDT Sunday, April 9.

Sebastien Bourdais (#18 Dale Coyne Racing Honda) started 21^st, finished 1^st for his 36^th career IndyCar victory: “This was probably the hardest race to recover. It’s really hard to pass. Every time we come here, and it looks like we have a reasonable car. It was looking like a pretty good car and I just threw it away [in qualifying Saturday]. I just really didn’t know what to do with myself. To turn that from [the problems of] yesterday into today, I just don’t know what to say except ‘thank you’ to the guys. [It is very emotional] because it’s the first one [win since joining Dale Coyne Racing and reuniting with many former teammates]. It’s putting the band back together and you don’t know if you’ll have many more days like that.”

Ryan Hunter-Reay (Andretti Autosport Honda) started 12^th, finished 4^th: “We definitely earned this one. We [pitted to repair] an engine calibration issue early, but stayed on the lead lap. To finish fourth today was just awesome. This DHL Honda team has done a great job all day. To fight back like that, I had to keep coming spot after spot — really earning it, then at the end I got fourth from my teammate [Takuma] Sato. We had a lot of fun out there and it’s great to be back into the swing of things. Hopefully, we can get the team back on the podium where we belong, but fourth place is a good start. This whole Andretti Autosport team has done a great job. We had some great pace, showed good promise. I’m looking forward to the next race.”

Art St. Cyr (President, Honda Performance Development) on today’s race: “What a great way to start the season. I’m extremely pleased with the way all the hard work from everyone at HPD and our partner teams was rewarded today. Not only with the excellent victory from Sebastien Bourdais and his Dale Coyne Racing team, but also with the podium finish for Scott Dixon in Chip Ganassi Racing’s return to Honda, as well as Ryan Hunter-Reay’s charge back to fourth. Indeed, the entire Andretti Autosport organization demonstrated its capability today with all four entries. Not to forget James Hinchcliffe’s command of the opening stint. This was a very encouraging start to the season for Honda. Congratulations to everyone at HPD and our partner teams as we look forward to the rest of 2017.”

Verizon IndyCar Series Firestone Grand Prix of St. Petersburg
Circuit:	Bayfront Park (1.8-mile temporary street circuit), St. Petersburg, FL
Weather:	Mostly cloudy, mild, 76 degrees


Top-10 Race Results:
Fn.	St.	Driver	Team	Manufacturer	Laps	Notes
1.	21.	Sebastien Bourdais	Dale Coyne Racing	Honda	110	95.391mph average speed
2.	14.	Simon Pagenaud	Team Penske	Chevrolet	110	+ 10.35 seconds
3.	2.	Scott Dixon	Chip Ganassi Racing	Honda	110
4.	12.	Ryan Hunter-Reay	Andretti Autosport	Honda	110
5.	5.	Takuma Sato	Andretti Autosport	Honda	110
6.	16.	Helio Castroneves	Team Penske	Chevrolet	110
7.	15.	Marco Andretti	Andretti Autosport	Honda	110
8.	4.	Josef Newgarden	Team Penske	Chevrolet	110
9.	3.	James Hinchcliffe	Schmidt Peterson Mtspts	Honda	110
10.	18.	Ed Jones-R	Dale Coyne Racing	Honda	110
*Other Honda Results*
11.	8.	Alexander Rossi	Andretti Autosport	Honda	109	Running
12.	6.	Tony Kanaan	Chip Ganassi Racing	Honda	109	Running
14.	17.	Mikhail Aleshin	Schmidt Peterson Mtspts	Honda	109	Running
16.	7.	Max Chilton	Chip Ganassi Racing	Honda	109	Running
17.	10.	Graham Rahal	Rahal Letterman Lanigan	Honda	108	Running
18.	9.	Charlie Kimball	Chip Ganassi Racing	Honda	105	Running

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CVS Health Takes Next Step in Five-Year Commitment to Deliver the First Tobacco-Free Generation

March 13, 2017

CVS Health

WOONSOCKET, Rhode Island, March 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — CVS Health (NYSE: CVS), the nation’s largest pharmacy innovation company, today announced it will fund $10 million in new and expanded partnerships and programs to launch the second year of Be The First, the company’s five year, $50 million commitment to help deliver the nation’s first tobacco-free generation. The partnerships and programs will roll out throughout 2017 and build upon the success of the first year in the areas of anti-smoking education, tobacco-control advocacy, and healthy behavior programming.

“Tobacco continues to be the leading cause of preventable disease and death in the United States, yet 2,100 youth and young adults still become daily cigarette smokers,” said Troyen Brennan, M.D., M.P.H., and Chief Medical Officer for CVS Health. “CVS Health recognizes that by bringing together experts in the public health community and aggressively implementing strategies to reduce tobacco use, we have the opportunity to deliver the first tobacco-free generation.”

Be The First was introduced in March 2016 and is directed at youth and young adults who currently smoke or are at risk of becoming regular tobacco users; the country’s 3 million elementary school children who, without early tobacco education, may become future tobacco users; and adult smokers who expose children to tobacco use. Since launching the initiative, CVS Health has reached nearly 5 million young people with anti-smoking programming and has helped 20 colleges and universities pursue 100% smoke-and tobacco-free campus policies.

“In the year since we introduced Be The First, we’ve seen very good progress, but we know there is much more to be done in schools, on college campuses and in our communities,” said Eileen Howard Boone, president of the CVS Health Foundation. “We’re pleased to sustain this momentum by expanding partnerships with best-in-class organizations and identifying new partners that will bring the expertise needed to move us one step closer to the first tobacco-free generation.”

Helping Our Kids “Kick Butts”

As part of the CVS Health Foundation’s five year, $5 million commitment to support the efforts of the Campaign for Tobacco-Free Kids, the CVS Health Foundation is funding a new online training program with courses to train youth and adults to become tobacco prevention ambassadors. These courses are focused on how tobacco affects youth, including the growing availability of candy-flavored e-cigarettes and cigars, and ways for people to advocate for tobacco-free communities. The announcement of this new resource coincides this week with Kick Butts Day on March 15, the Campaign for Tobacco Free Kids’ national day of activism that empowers youth to stand out, speak up and mobilize their communities in fighting tobacco use.

“CVS Health has shown tremendous leadership in helping people lead tobacco-free lives by bringing the public health and private sector communities together to work on this public health crisis,” said Matthew L. Myers, president, Campaign for Tobacco-Free Kids and member of CVS Health’s Be The First national advisory council. “We look forward to continuing to work with CVS Health to improve the lives of America’s children and young adults and win the fight against tobacco for good.”

Promoting Tobacco-Free College Campuses

As part of Be The First, CVS Health set actionable and measurable goals, including a doubling of the number of tobacco-free educational institutions in the United States. In 2017, the CVS Health Foundation and American Cancer Society will continue to help accelerate the number of colleges and universities that advocate for, adopt and implement a 100% smoke- and tobacco-free campus policy by supporting more than 50 new schools in their tobacco control efforts. Interested schools can apply online at www.cancer.org/tfgci.

This spring, the CVS Health Foundation and Truth Initiative, the national public health organization that leads truth, the nation’s largest youth tobacco prevention campaign, will announce an expanded partnership to help Historically Black Colleges and Universities and community colleges across the country adopt 100% tobacco-free policies. This effort is especially relevant because African-American and low-income communities have been the target of tobacco industry marketing for decades.

Raising Awareness Across Communities

To increase awareness and advocacy in the communities it serves, CVS Health and the American Lung Association’s LUNG FORCE are teaming up in the fight against tobacco to win the battle against lung cancer. The campaign, which will launch in May, will give customers an easy way to spread tobacco-free messaging in their communities and take advantage of tobacco-free resources for their towns, schools and public areas.

Delivering Smoking Cessation Services to Cancer Patients

CVS Health is also continuing its focus on supporting community-based cessation programs for adult smokers, who cause damage to their own health, as well as expose children to tobacco use and secondhand smoke. Later this year, Later this year, the CVS Health Foundation, through a partnership with the National Cancer Institute, will invest nearly $1 million to address smoking cessation in the oncology setting across several of the nation’s leading cancer hospitals.

Be The First is funded through CVS Health and the CVS Health Foundation, and comprises comprehensive anti-smoking education, tobacco control advocacy and healthy behavior programming in partnership with organizations uniquely positioned to tackle this public health challenge. For more program information, visit www.cvshealth.com/bethefirst.

About CVS Health

CVS Health (NYSE: CVS) is a pharmacy innovation company helping people on their path to better health. Through its more than 9,700 retail locations, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with nearly 90 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, expanding specialty pharmacy services, and a leading stand-alone Medicare Part D prescription drug plan, the company enables people, businesses and communities to manage health in more affordable and effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at https://www.cvshealth.com.

About the CVS Health Foundation

The CVS Health Foundation is a private charitable organization created by CVS Health that works to build healthier communities, enabling people of all ages to lead healthy, productive lives. The Foundation provides strategic investments to nonprofit partners throughout the U.S. who help increase community-based access to health care for underserved populations, create innovative approaches to chronic disease management and provide tobacco cessation and youth prevention programming. We also invest in scholarship programs that open the pathways to careers in pharmacy to support the academic aspirations of the best and brightest talent in the industry. Our philanthropy also extends to supporting our colleagues’ spirit of volunteerism through Volunteer Challenge grants to nonprofits where they donate their time and fundraising efforts. To learn more about the CVS Health Foundation and its giving, visit www.cvshealth.com/social-responsibility.

Media Contact: Mary Alfieri, [email protected], 401-770-9811

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Smartphone App Helps Undocumented Immigrants With ICE Raids

March 13, 2017

COLUMBUS, Ohio, March 13, 2017 /PRNewswire-HISPANIC PR WIRE/ — A new smartphone app is now available in Spanish and to a whole new audience: undocumented immigrants who may need help before, during and after a raid from ICE (Immigration and Customs Enforcement).

The Cell 411 app alerts trusted contacts of neighborhood events, family emergencies and police raids

The free app, called Cell 411 is a smartphone app available for Android and iOS; it allows users to organize themselves in regional “cells” or groups which are decentralized and managed by the users themselves. This allows users who are in distress to alert other members of their cells of the nature of their problem and the exact location where they need help. When sending out an alert, the user’s GPS coordinates are broadcast to their trusted friends with turn by turn direction to their location. This allows in essence for the crowd-sourcing of emergencies without the involvement of police, which are often not trusted by communities of immigrants and minorities.

The startup, Cell 411 Inc. was founded by Virgil Vaduva, who is an immigrant himself, after being arrested during an anti-police brutality protest after which he had no means to alert his family and friends of what happened and his whereabouts. The app was built as a decentralized means of helping communities and neighborhoods organize themselves to offer each other mutual aid in case of emergencies without asking for assistance from government, police and other state agencies.

The app allows users to send emergency alerts about medical problems, police abuse, vehicle problems, crime, and other issues; the alerts are tagged with exact GPS coordinates and friends can get turn-by-turn directions to users’ location, should they decide to come and offer help. Users can stream live video to their cells, and the video cannot be erased by a malicious user who may gain access to their smart phone. The video can also be streamed to YouTube and Facebook and is distributed instantly to all friends, making it virtually impossible to be destroyed or erased through censorship.

Last year the company introduced a bluetooth panic button, which can be worn on a wrist, key-chain or a belt clip and allows users to send our an emergency alert much faster, without having to unlock or touch their smart phone.

The free Cell 411 app can be downloaded from http://getcell411.com/download or from the Google or Apple app stores.

Photo – http://mma.prnewswire.com/media/472484/Cell_411_En.jpg

National Alliance for Hispanic Health Joins “Friends of the Court” Brief in Support of City of Philadelphia Sugary Drink Tax and Healthy Communities

March 12, 2017

WASHINGTON, March 10, 2017 /PRNewswire-HISPANIC PR WIRE/ — “The beverage industry has pursued a strategy of legal obstruction and put profits over the health of people. I am confident that the Commonwealth Court of Pennsylvania will rule instead in favor of the health and well-being of the residents of Philadelphia,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group.

Today, the Alliance and a diverse group of partners filed an amicus brief with the Commonwealth Court of Pennsylvania in support of a 1.5 cents per ounce sugary beverages tax (levied on distributors of sweetened beverages) that went into effect on January 1, 2017. The brief cited scientific literature on the contribution of sugary drinks to obesity and chronic disease such as diabetes, targeted marketing to youth and racial and ethnic groups, and reduction of sugary drink consumption as part of a strategy for improved community health. The brief also argues forcefully for the right of the elected members of the Philadelphia City Council to govern for the public’s health and welfare.

“We are proud to be on the right side of this issue for the health of all communities and families. The City of Philadelphia sugary beverages tax is a common-sense approach to promote healthier environments for all and will serve as a model for the nation,” concluded Dr. Delgado.

(Lora Jean Williams et al. v. City of Philadelphia et al. Docket Nos. 2077, 2078 CD 2016)

The National Alliance for Hispanic Health is the nation’s foremost science-based source of information and trusted non-partisan advocate for the best health outcomes for all. The Alliance represents thousands of Hispanic health providers across the nation providing services to more than 15 million each year. For more information, visit www.healthyamericas.org or call the Alliance’s Su Familia Helpline at 1-866-783-2645, or find us on Facebook at healthyamericas or on Twitter at health4americas.

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