Labor Commissioner Returns $363,625 in Unpaid Wages to Six Car Wash Workers in Los Angeles

March 10, 2017

LOS ANGELES, March 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — California Labor Commissioner Julie A. Su today announced that six car wash workers were paid $363,625 in wages owed to them by two car wash operators in the Los Angeles area. The workers were shorted on minimum wages and overtime, and were denied rest and meal breaks as required by law.

The Labor Commissioner’s Office determined that the workers, who had been employed an average of six years, worked 10 to 12 hours each day and were paid only $3.50 to $5.40 per hour, well below the state’s minimum wage. Three worked at National Car Wash, 9001 National Blvd. in Los Angeles, and three worked at Century Car Wash, 4700 West Century Blvd. in Inglewood. None of the workers were provided their final paychecks at the time of separation.

“Car wash workers frequently are subjected to wage theft, and my office has focused its efforts on holding employers accountable and returning owed wages to workers,” said Labor Commissioner Julie A. Su. “This case shows that when workers come forward and report workplace violations, they can win back the wages they were owed, recover additional penalties, and expose illegal practices.”

Investigators also found that one worker was ordered to sign blank sheets of paper before receiving his paycheck — a practice used to falsify records – and forced to “volunteer” his time on slow days without pay. Another worker said his boss told him that rest periods did not exist, and paid him only in tips on slow days.

The workers were paid $140,912 in back wages, $98,506 in liquidated damages, $72,428 in interest, $36,134 in rest and meal break penalties and $15,645 in waiting time penalties, for a total of $363,625.

The funds paid to the workers were provided by the Car Wash Worker Restitution Fund, which is funded by a portion of the registration fees paid by car wash owners. Procedures for paying car wash workers from the fund are specified by regulation, and require that collection attempts to recover the wages, penalties or other related damages are made and verified. The Labor Commissioner’s Office over the past three years paid 112 car wash workers more than $2.5 million from the fund.

The Department of Industrial Relations’ Division of Labor Standards Enforcement, also known as the Labor Commissioner’s Office, inspects workplaces for wage and hour violations, adjudicates wage claims, investigates retaliation complaints, issues licenses and registrations for businesses, enforces prevailing wage rates and apprenticeship standards in public works projects, and educates the public on labor laws. Its Wage Theft is a Crime multilingual public awareness campaign was launched in 2014 to help inform workers of their rights and employers of their responsibilities.

Members of the press may contact Paola Laverde or Peter Melton at (510) 286-1161, and are encouraged to subscribe to get email alerts on DIR’s press releases or other departmental updates.

https://www.facebook.com/CaliforniaDIR
https://twitter.com/CA_DIR
http://www.youtube.com/CaliforniaDIR
http://www.dir.ca.gov/email/listsub.asp?choice=1

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Communications Call Center at 844-LABOR-DIR (844-522-6734) for help in locating the appropriate division or program in our department.

ACL Airshop Announces Worldwide Expansion Plans

March 10, 2017

ACL AIRSHOP is a worldwide leader in air cargo control products and services such as pallets, containers, nets, and straps. ACL AIRSHOP operates at 37 of the world's Top 50 airports, and is growing steadily. Short-Term Leasing of these assets to airlines customers is the company's unique offering. ACL AIRSHOP has 5 businesses: manufacturing, leasing, sales, repairs, and ULD Fleet Control.

GREENVILLE, South Carolina, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — ACL Airshop, a leader in products and services for the global air cargo industry, is announcing its long-range worldwide expansion plans in a press briefing at the annual IATA World Cargo Symposium in Abu Dhabi on March 14-16, 2017. Over the past 33 years, ACL Airshop has become a leading worldwide one-stop shop for leasing, sales, repair and fleet control of Unit Load Devices (“ULDs”) and cargo net/strap manufacturing for the aviation industry. Today the company operates around the world on six continents, at more than half of the world’s Top 50 air cargo hub airports. One of the unique aspects of the company’s offerings is short-term rentals and leasing solutions for airlines’ cargo products requirements—that is where ACL Airshop has made its strongest reputation for Custom ULD Solutions.

In 2016, ACL Airshop opened 4 new hub locations and enhanced 3 others. New sites include Narita/Tokyo, Bogota, Mexico City, and Beijing. Service enhancements were added at DFW Texas, IAH Houston, and LAX California. 2016 was a year of positive transitions and brisk growth of new sites with the strong new parent company of ACL Airshop, and now the organization will begin accelerating its worldwide network investments on behalf of its hundreds of airlines customers. ACL Airshop serves over 200 airlines of all sizes and types, currently at 37 major airport locations.

For 2017 and beyond, the Company plans to ramp-up its hub investments around the world. At the IATA symposium, the company is also rolling-out its new logo and completely re-made web site. This year, the growth will include at least 5 new service hubs, plus 2 new Repair Stations in Bogota and Hong Kong (adding to the existing service operations at those two key sites). Hong Kong is the #1 largest air cargo airport in the Asia-Pacific region, indeed second-only globally to Memphis TN (the main hub for FedEx). Bogota is the #1 busiest cargo airport in all of Latin America, and is intended as ACL Airshop’s capital city for that important geographic zone. The company’s 2016 investment at Narita Airport/Tokyo with a complete ULD Repair Station is a classic example of responding to customers’ needs: 60% of all air cargo in and out of Japan flows through Narita. Tony Morgan, President & CEO of ACL Airshop, said: “Growing our network is a simple, customer-driven strategy. We are building a larger footprint. It makes us an even better partner for our airline clients. We will expand to a significant majority of the world’s Top 100 air cargo airports in the coming years.”

Tony Morgan further commented: “We will grow the network by providing Custom ULD Solutions via Leasing, Sales, Manufacturing, Repairs, or Fleet Control. We will replicate our footprint at 70 or more global locations while maintaining the highest standards in quality, service, integrity, and loyalty to our clients and partners. We make our customers measurably more efficient; saving them time and money. And, our customers know that we are globally available around the clock every day. Our expansion strategy is exciting and well-capitalized: we are creating the strongest niche leader for Custom ULD Solutions in the world.”

ACL Airshop intends to invest for growth in each of its lines of business and expand geographically to keep pace with rising industry trends. The headquarters is near Greenville, SC, and the main international office is in Amsterdam, NL.

ACL Airshop provides mission-critical air cargo products and services to numerous leading air carriers. ACL Airshop operates in five highly complementary business segments: Cargo Control Products Manufacturing, ULD Leasing, ULD Sales, ULD Repairs, and ULD Logistics & Fleet Control. Cargo pallets, cargo shipping containers, straps, nets, hardware, and other cargo-specific control products are globally available 24/7/365. ACL Airshop also provides innovative leasing programs and control/tracking services, and operates FAA / EASA approved repair stations in multiple locations to repair and overhaul these assets.

While increasing its operational footprint in North America, South America, and Europe, ACL Airshop’s growth in recent years has also followed regional trends in the Asia-Pacific and Mideast regions. The company has a significant service presence at strategic locations such as Dubai, Hong Kong, Japan, and mainland China. Other related subsidiaries of ACL Airshop include DOT Tiedown (manufacturer of cargo nets and straps), and Animal Flight Services (flight transport for horses and other animals).

The February 2016 majority investment in ACL Airshop by Ranger Aerospace and its Private Equity partners won “Deal of the Year“ award from M&A Advisor magazine, a worldwide financial publication.

Ranger Airshop of Greenville SC is the latest investment platform created and managed by Ranger Aerospace. As the parent company, Ranger brings additional capital strength and management resources to support ACL Airshop’s continuing growth. Ranger’s experience includes three large-scale, successful aerospace services consolidation platforms since 1997. Ranger previously grew similar aviation services operations such as “ASIG” to 56 airports across 12 time zones, and expanded “Ranger International” to 22 major air bases around the world, in addition to other quality-centered high-growth enterprises in aerospace. Ranger’s plan is to enhance and expand ACL Airshop through strategic investments and organic growth, entering new lines of technical capacity, fostering deep operational improvements, expanding geographically, and possibly acquiring complementary companies.

Steve Townes, Ranger Aerospace founder and CEO of Ranger Airshop Holdings, stated: “Ranger has doubled and even tripled companies in previous ventures and we intend to do the same with ACL Airshop. We listened to our customers and they wrote our primary strategy for us—GROW THE NETWORK. Customers can tell that we’re on the march, doing more for them, listening carefully to them, and always going the extra mile with them.” Ranger Airshop is capitalized by four large institutional partners and the company’s senior management; the lead investor is Argosy Private Equity, part of the Argosy Capital fund family. This is Argosy’s fourth venture with Ranger over the past 15 years.

ACL Airshop / BMW Road-Fest Event: Watch for more details on an exciting tradition that we hope our airline customers will join. It is the bi-annual ACL Airshop/BMW Road-Fest on Thursday March 1, 2018. We will announce details soon for this unique, invitation-only exhilarating 1-day event in Greenville SC at the BMW North America High-Performance Driving Center. This video gives you a glimpse: https://www.youtube.com/watch?v=dfYU3Qe4euI.

For more information: www.aclairshop.com, and www.rangeraerospace.com.

Forward Looking Statements: The Company from time to time may discuss forward-looking information. Except for factual historical information, all forward looking statements are estimates by the Company’s management and are subject to various risks and uncertainties that are beyond the Company’s control and may cause actual results to differ materially from management’s expectations.

Logo – http://mma.prnewswire.com/media/477120/ACL_AIRSHOP_Logo.jpg

New Short Film Documents Efforts to Save Sea Turtle Habitat in South Carolina; Latest in Award-Winning Honda Environmental Film Series

March 10, 2017

Honda's short film documents Edisto Beach State Park's mission to save threatened loggerhead sea turtles

TORRANCE, California, March 10, 2017 /PRNewswire-HISPANIC PR WIRE/ — As part of its ongoing efforts to support environmental initiatives in the communities where its associates work and live, Honda is highlighting a program to protect endangered loggerhead sea turtles in its new short film, “Generations: Sea Turtle Patrol of Edisto Beach State Park, SC.” The film – part of the award-winning Honda Environmental Short Film Series – explores the threats facing loggerhead sea turtles and the efforts of a passionate group of state rangers, marine biologists, and volunteers to protect critical sea turtle nesting habitat at Edisto Beach State Park. Watch now: https://youtu.be/1G6uP2LDSwU

The film introduces Sea Turtle Specialist, Leah Schwartzentruber, and Park Ranger, John Greider – members of the team leading Edisto Beach State Park’s sea turtle conservation program. Sea turtles are one of Earth’s oldest creatures and among the most threatened due to a number of factors, including loss of habitat. The South Carolina Department of Natural Resources began monitoring nesting activities in the 1970s after seeing a precipitous decline in the number of nesting loggerhead turtles. Research shows that only about one out of 1,000 hatchlings have a chance of surviving to adulthood – making conservation efforts vital for the longevity of loggerheads.

The film documents the efforts of Edisto’s Sea Turtle Patrol, following Schwartzentruber and Greider as they educate visitors, mark and protect nesting habitats, and record inventories of the hundreds of nests dotting the shoreline. Featuring footage of a 250-pound female turtle laying her eggs, and 55 days later, hundreds of baby turtles embarking on their journey to adulthood, viewers learn about the loggerhead’s life cycle and what they can do to help protect this species.

“While previous films in the Honda Environmental Series have highlighted remarkable initiatives dreamed up by Honda associates, we wanted to expand the series beyond Honda’s sustainability efforts,” said film series producer, Marcos Frommer of Honda North America, Inc. “Honda is proud to share the story behind Edisto’s Sea Turtle Patrol and support its efforts to increase sea turtle populations.”

To support the conservation efforts, Honda donated its Honda Pioneer 700 and Pioneer 1000 side-by-side vehicles to Edisto Beach State Park, which enable state rangers to patrol long stretches of beach that serve as nesting habitat for loggerheads. The Pioneer 700 and 1000 are manufactured* at Honda of South Carolina Mfg., Inc. (HSC) in Timmonsville, SC.

The Honda Environmental Short Film Series has been nationally recognized for its inspiring stories of Honda associates who have dreamt up and implemented innovative ways to reduce the company’s environmental impact.

Honda Supports Marine Conservation

Committed to marine conservation, Honda established the Honda Marine Science Foundation, a new initiative to address marine ecosystem restoration and the impact of humans and climate change on oceans and intertidal areas. Inspired by the Japanese concept of sato-umi – the convergence of land and sea where human and marine life can harmoniously coexist – the foundation will support science-based programs that improve and preserve coastal areas for future generations. Its first initiative is the Southern California Native Oyster Restoration Project, which is being conducted in partnership with the University of California, Santa Barbara (UCSB) Bren School of Environmental Science & Management.

To learn more about Honda’s environmental initiatives, visit honda.com/environment.

Honda Commitment to the Environment

Based on its vision of “Blue Skies for our Children,” Honda is working to advance technologies that address society’s environmental and energy concerns. Honda is targeting a 50 percent reduction in its total company CO₂ emissions on a global basis by 2050, compared to 2000 levels. Honda is targeting significant growth in sales of electrified vehicles in the coming years, intending for two-thirds of global automobile sales to be electrified vehicles by 2030.

See a complete list of the environmental organizations Honda supports.

*Using domestic and globally sourced parts.

Video – http://youtu.be/1G6uP2LDSwU
Photo – http://mma.prnewswire.com/media/477238/Sea_Turtle_photo.jpg
Photo – http://mma.prnewswire.com/media/477245/HONDALOGO_Logo.jpg

ABC Financial Unveils New Software Enhancements

March 9, 2017

LITTLE ROCK, Arkansas, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — ABC Financial Services (ABC), the leading provider of software and payment processing in the Health and Fitness Industry, today announced enhancements to their DataTrak software. The latest upgrade includes full translation into Spanish and MICROS integration. These features will be demonstrated for the first time through interactive displays at the International Health, Racquet & Sportsclub Association (IHRSA) tradeshow in Los Angeles March 8-11.

Spanish DataTrak will have a unique URL providing a complete Spanish language experience for the user. It will encompass the same functionality as the English version and will not require additional hardware or software instillation. Both DataTrak Spanish and English versions are the same system and can be run side by side, providing the same data and reporting.

MICROS specializes in point-of-sale transactions for food and beverage sales. With the addition of MICROS, point-of-sale transactions for food and beverage can be processed through DataTrak. Members will have the ability to use their DataTrak Club Account to pay for MICROS point-of-sale transactions.

“ABC is proud to announce our most recent software enhancements. We understand our customers require these upgrades and we are pleased we can provide,” said Steve Ayers, Chief Revenue Officer. “ABC is continually releasing software enhancements allowing us to enhance the ways in which we connect with our current and potential clients,” said Ayers.

About ABC Financial
Launched in 1981, ABC Financial has revolutionized software and payment processing for the health and fitness industry. Headquartered in the Little Rock, AR. area, ABC Financial serves approximately 8,000 clubs throughout the United States, Canada and Puerto Rico. The company’s innovative club management software, DataTrak, is the most complete web-based software in the health and fitness industry.

Visit ABC Financial at booth #1545 at IHRSA.
www.abcfinancial.com.

CONTACT INFORMATION:
Steve Ayers
Chief Revenue Officer
ABC Financial
501-515-5066
[email protected]

Portada Announces Sports Marketing Board with 12 Brand Marketing Luminaries

March 9, 2017

NEW YORK, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — Portada (www.portada-online.com), the leading provider of Marketing News and Intelligence, today presented its 2017 Sports Marketing Board, which will feature 12 brand marketing and agency luminaries. The announcement underscores Portada’s new commitment to serving the vibrant sports and soccer marketing sectors.

Launch of Portada's Sports Marketing site: https://www.portada-online.com/sports-marketing/

Portada Sports Marketing Board Members

John Alvarado, VP Brand Marketing, Crown Imports
Analia Benedetti, Director of Shopper Marketing and Multicultural, Kellogg
Ed Carias, Sr. Brand Manager el Jimador Tequila – North American Region, Brown-Forman
Ramiro Crespo, Multicultural Channel Strategy, Sprint
Jeff Garrant, Senior Partner, Director Sports & Entertainment Marketing, Maxus
Jorge Inda Meza, Marketing Director Region West, Anheuser Busch
Daniel Keats, Director Sports and Sponsorships, Consumer Marketing Allstate Insurance
Ivonne Kinser, AFM ‎Director Digital Strategy & Innovation, Avocados From Mexico
Michael Neuman, EVP, Managing Partner, Scout Sports and Entertainment
Felix Palau, VP Tecate, Heineken
Mike Tasevsky, SVP U.S. Sponsorship, MasterCard
Kymber Umana, ‎Hispanic Marketing Manager, Sprint

As members of the Sports Marketing Board, these leaders and innovators will participate in Portada’s marquee events and provide thought leadership to Portada writers and researchers.

“I am very excited to join the Portada’s Sports Marketing Board and contribute career insights to increase the amount of sports marketing content that they publish. They have assembled a very impressive group of industry leaders on their board and I am thrilled to collaborate with all of them,” says Michael Neuman, the EVP and managing partner at Scout Sports and Entertainment.

Daniel Keats, the Director of Sports and Sponsorships for consumer marketing at Allstate Insurance notes that “sports are a major passion point impacting consumers across all segments, and that is important to have a specific focus on unique content, programming, and market intelligence when engaging consumers through this powerful medium.”

“It is a real privilege to have the backing of this outstanding group of brand marketing and agency executives. This sports marketing board will be essential to our efforts to produce high-quality events and provide value for our partners and sponsors,” says Marcos Baer, the publisher of Portada. “Due to their rapidly growing popularity among overall U.S. and multicultural audiences, we are substantially increasing our coverage of soccer and sports marketing,” Baer adds.

COMPONENTS OF PORTADA’S SPORTS MARKETING PROGRAMMING

March 22: Launch of Portada’s Sports Marketing site in Beta: https://www.portada-online.com/sports-marketing/
April-May: The 2018 Soccer World Cup Golazo Marketing Pitch Contest
June 7: The Portada Sports Marketing Platform Launch Party and Webinar at the PortadaLat conference, Miami: https://www.portada-online.com/events/portadalat/
September 13: The Portada Sports Marketing Forum, NYC: https://www.portada-online.com/events/hispanic-forum/

SUBSCRIBE to Portada’s free DAILY SPORTS MARKETING E-LETTER in the link below!
https://www.portada-online.com/2017/03/07/sports-marketing-e-letter/

For information on sponsorship opportunities and other creative ways to align your brand with Portada’s Sports Marketing Platform, please reach out to Sales/Marketing Director Kelley Eberhardt at [email protected].

Portada (www.portada-online) offers world-class marketing news and insights for highly targeted audiences through its online, print and conference properties. Portada’s mission is to help professionals in business and marketing understand and reach consumers in the U.S as well as Latin America. Our teams is based in New York City, Los Angeles, Miami, Mexico City and Buenos Aires, Argentina. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that drives Business and Marketing throughout the Americas.

Twitter: @portada_online
Facebook: @portada (https://www.facebook.com/portada/)
Join on LinkedIn: Portada’s Cross-Cultural Marketing Discussion Group (https://www.linkedin.com/groups/2026937)

Contact Information:

Kelley Eberhardt
Director of Sales and Marketing, Portada
Email: [email protected]

Photo – http://mma.prnewswire.com/media/476946/Sports_Portada_2017_1__En_Hisp.jpg

Spanish Broadcasting System Presents A New Radio Show “El Terrible” In Los Angeles, San Francisco And Chicago Starting March 9th

March 9, 2017

LOS ANGELES, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — Spanish Broadcasting System Inc. (OTCQX: SBSAA) (SBS), today announced that “El Terrible” (“The Terrible,”) the most recognizable personality of Latin radio, Terry Cortez “El Terrible”, premiered on Thursday, March 9 from 6 am-10am (PST) on 97.9FM La Raza in Los Angeles, 93.3FM La Raza in San Francisco / San Jose and in La Ley 107.9FM in Chicago, simultaneously. The cast of the show consists of “El Terrible”, Kristel Yañez ‘La Kristy’ and Johnny Orta ‘El Perro’. Listeners can listen online for free through the LaMusica App available on smartphones and mobile devices.

The four hour live show will air Monday through Friday from 6:00 a.m. to 10:00 a.m. Pacific time simultaneously at our stations 97.9 FM La Raza in Los Angeles, 93.3 FM La Raza in San Francisco / San Jose and In Chicago through La Ley 107.9FM. Broadcasting live every morning from the 97.9 FM La Raza studios in Los Angeles, “El Terrible” will reach listeners from coast to coast.

“El Terrible” will present the news of the day with its peculiar and unique style, surprise interviews with stars and celebrities, engagement from listeners, jokes, music, and the beloved radio characters “El Pesado de Sinaloa / Capo del Tunel“, “Mini Terry”, “Citripio Perez”, “The Detective”, “The Notiloco”, “Dr. J” and “Dr. Z”.

The one-of-a-kind humor, vibrant and inspiring energy and entertaining public image of “El Terrible” are featured in the new 4-hour Spanish program Monday through Friday. El Terrible is a fun family program that incorporates the best regional Mexican music, the latest news and information of interest to Latinos and a wide range of guests who share their views and opinions on topical issues and relevant trends spanning different Hispanic markets in the US. Guests include immigration lawyers, doctors and health specialists, entertainment personalities, athletes and politicians, among others.

Juan Carlos Hidalgo, Vice President of Programming for SBS Radio on the West Coast, said: “Not very often do you have the opportunity to have one of the most talented personalities in Spanish media on your team and that’s what happened with El Terrible. Since I met El Terrible in 2013, I have had the privilege and pleasure to work with him for many years. His relationship with his fans is undeniably intimate and he possesses a proven ability to attract the biggest stars in the entertainment world.”

“El Terrible” show will be available on LaMusica App for smartphones and other mobile devices, as well as on the Internet at http://979laraza.lamusica.com, http://yosoyraza.lamusica.com, http://laley1079.lamusica.com.

“We are very excited to premiere El Terrible to listeners nationally with its official launch Thursday on three of the most listened to radio stations in the US,” said Jesus Salas, Executive Vice President of Programming and Multiplatform Coordinator for SBS. “We do not want anyone to miss a single moment of their new show. We are going to provide a morning program to listeners that’s spontaneous, passionate and unpredictable.”

“I’m happy to announce that starting March 9, I’ll be able to reach millions of listeners in Los Angeles, San Francisco / San Jose and Chicago,” said Alberto Cortez, “El Terrible.” “I am honored that SBS has given me this incredible opportunity to have my own syndicated program. I’m excited to hear that my listeners can tune in from their homes, in their car or through their smartphones. We’re going to have a good time! “

Details from the cast of “El Terrible”:

Terry Cortez “El Terrible” is a clear example that dreams do come true and that based on perseverance and effort you reach your goal. For more than two decades, he has developed an extensive professional career in the media with a natural ability of entertaining his audience.
Kimberly Kristel Yáñez has been involved in radio for years. She’s played an essential part in the “El Terrible” show with her voice, charisma and enthusiasm. “Radio has taught me many things mainly responsibility, appreciating my culture and mastering my Spanish.”
Do not miss the national premiere of “El Terrible (“The Terrible”) this Thursday, March 9th from 6AM-10AM PST exclusively at 97.9FM La Raza in Los Angeles, 93.3FM La Raza in San Francisco / San Jose and in La Ley 107.9FM in Chicago simultaneously. For more information, please visit http://979laraza.lamusica.com, http://yosoyraza.lamusica.com, http://laley1079.lamusica.com

About Spanish Broadcasting System
Spanish Broadcasting System, Inc. is a leading Hispanic media company that owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 250 affiliated stations reaching 93% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including www.LaMusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

Media & Press Contact for SBS:
Vladimir Gomez
Director of Communications & National Promotions
[email protected]
(786) 470-1644

Photo – http://mma.prnewswire.com/media/477108/el_terrible_artwork.jpg

Logo – http://photos.prnewswire.com/prnh/20110316/CL65860LOGO

ScamAwareness.Org Spring Break Alert: As Students Hit the Beach, Scammers Hit the Phones

March 9, 2017

DALLAS, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — As millions of students get ready to leave town for spring break, ScamAwareness.Org has launched a public service campaign to warn consumers about the “person in need” imposter scam.

Video – http://mma.prnewswire.com/media/476944/ScamAwarenessOrg_Person_in_Need.mp4

In this scam, a potential victim receives a phone call or message from someone claiming to be a relative or a friend in trouble who needs money to help out with an emergency such as getting out of jail, paying a hospital bill or finding a way home from their trip. The scammers emphasize a sense of urgency and the victim’s fear for their friend or loved one motivates them to send money which cannot be recovered.

“At ScamAwareness.Org, we believe that knowledge is power. That is why we dedicate ourselves to educating consumers about common money transfer scams,” said Juan Agualimpia, executive director, ScamAwareness.Org. “The organization’s new series of public service announcements airs on television stations across the United States. We hope consumers will watch and share the information with others.”

Tips for Handling a “Person in Need” Call or Message

Remain calm.
Don’t volunteer information.
Ask to speak to the loved one directly or call them yourself.
Verify the person’s identity by asking questions that a stranger couldn’t possibly answer.

Also, avoid posting information about an upcoming trip for yourself or a loved one on social media, as scammers will use this information to their advantage.

According to the FTC, imposter scams, like the “person in need” scam, topped the list of consumer fraud complaints in 2016 for the first time since reporting began. Consumers can learn more about common scams and how to protect themselves at scamawareness.org.

About ScamAwareness.Org

ScamAwareness.Org was founded by MoneyGram (NASDAQ:MGI) to raise awareness of common scams that target consumers. It provides tips and information that teach people to recognize the “red flags” that may indicate potential scams, and arm them with information that they can use to protect themselves and their loved ones.

Media Contact:
Michelle Buckalew
[email protected]
214-979-1418

Logo – http://mma.prnewswire.com/media/442432/Scam_Awareness_org_Logo.jpg

Havas Edge Names Nicole Cordero to the Role of VP, US Hispanic Media

March 9, 2017

CARLSBAD, California, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — Havas Edge, a leading international performance marketing agency, is pleased to announce the addition of Nicole Cordero, Vice President US Hispanic Media. Cordero will provide leadership and insight to all agency departments with regard to Hispanic marketing.

Abed Abusaleh, Executive Vice President of Long Form Media, said, “I’m extremely excited to have Nicole join the team. She brings with her a level of experience and knowledge that will be crucial in enabling Edge to greatly enhance our Hispanic offering.”

Prior to Edge, Cordero was the Director of Hispanic Strategy and Planning at Mercury Media. During her time there, she successfully transitioned major performance marketers into Hispanic media and partnered with networks to create longer length commercial breaks to accommodate four and five-minute commercials. Her thought leadership and strategic approach has helped expand media opportunities for several US Hispanic clients including Beachbody, Guthy-Renker, Murad, Londen Insurance, Telebrands and Nutribullet. Prior to her time at Mercury, she held roles at agencies in Southern Ontario, Canada and Mexico City.

“I am thrilled to join the Havas Edge team. I look forward to collaborating across the agency and helping to solidify and grow a more robust multichannel Spanish performance advertising and marketing capability, developing integrated strategies for our clients’ growth and success,” said Cordero.

Havas Edge has always been committed to providing a strong multicultural offering. In this new position, Cordero will be instrumental in expanding existing relationships and bringing on new clients with a Hispanic media focus.

About Havas Edge

Build the business, build the brand. In that order. Havas Edge is the largest vertically integrated full-service performance marketing agency in the world. With expertise across all digital, broadcast and media domains, we succeed by helping our clients grow their businesses quickly and efficiently. Our experienced creative and production team, media strategists and data analysts work together to develop and execute highly profitable performance marketing campaigns using the most advanced attribution model in the industry. Recent clients include Beachbody, Cancer Treatment Centers of America, LifeLock, The Hartford, Viking River Cruises and VistaPrint. For more information visit havasedge.com.

Logo – http://mma.prnewswire.com/media/476561/Havas_Edge_Logo.jpg

HITN Named Social Good Leader Of The Year

March 9, 2017

BROOKLYN, N.Y., March 9, 2017 /PRNewswire-HISPANIC PR WIRE/– HITN, a non-profit organization with a Spanish-language media network that provides educational and entertainment programming to more than 44 million households around the United States, was awarded Cynopsis Media’s Social Good Leader award for its innovative Tu Momento 2016 campaign.

Tu Momento 2016 (Your Moment 2016) was an educational and informational campaign designed and produced by HITN to help Hispanics across the country better understand the U.S. presidential election process. The campaign, launched in April 2016, featured several educational videos released at pivotal moments and events over the course of the 2016 U.S. presidential election cycle. Veteran journalist and political commentator Gerson Borrero served as host and the voice of Tu Momento.

“What an honor to win this award and to be named the Social Good Leader of the year,” said Mike Nieves, President and CEO of HITN. “Everyday, we continue to strive to do good work at HITN and it is our responsibility to deliver content to its audience so more Hispanics and Latinos understand that, as Americans, we too should have a voice.”

By using a combination of short vignettes designed with info-graphics, along with carefully crafted explanations by Borrero, HITN thoughtfully and successfully explained the complex and misunderstood process of picking a president to its viewers – from who can be a candidate, to the Electoral College significance to the selection of superdelegates to the Democratic and Republican conventions.

The Tu Momento 2016 campaign included interactive components for its viewers, including through the popular Vive Tu Momento (Live Your Moment) contest. Participants were challenged to utilize their grasp of the presidential election and their understanding of the Electoral College to present predictions for state-by-state electoral outcomes. The prize – a historic three-day, all-inclusive trip to Washington, DC for the Presidential Inauguration in January 2017 – would go to the participant with the highest number of accurate predictions.

HITN’s winner, a first-time voter, proved to be more politically astute than the most experienced political consultants nationwide. She correctly predicted how 46 states would vote; and attributed her success to the Tu Momento campaign. It was her commitment to a thorough search and a sound analysis that earned this intelligent and diligent Latina a trip to Washington, D.C. for the 2017 Presidential Inauguration.

“HITN is honored to be recognized for our groundbreaking series on educating Hispanics about the election process,” said Gerson Borrero, host of HITN’s Tu Momento 2016. “Tu Momento 2016 was our first production toward offering this kind of programming, and HITN will continue to create content that serves the interest of our growing audience.”

HITN is the leading Spanish-language network focused on educational and cultural programing for the whole family. It reaches over 44 million homes across the United States and Puerto Rico through DIRECTV, DISH Network, AT&T U-verse TV, Verizon Fios TV, Comcast, Charter Spectrum, Frontier Mediacom, CenturyLink Prism, and Cablevision. For more information, log in to www.hitn.org.

Logo – http://mma.prnewswire.com/media/344200/hitn_logolarge_for_tv_logo_Logo.jpg

Got Milk? Invites You To Enjoy A Taste Of Havana At Home

March 9, 2017

Euro Cuban Coffee created by Eddie Zamora A.K.A. The Yum Yum Foodie

SAN CLEMENTE, California, March 9, 2017 /PRNewswire-HISPANIC PR WIRE/ — In Cuba, coffee is a daily part of the relaxed island culture, where a hot cup is celebrated as a way to bring friends together, whether it is catching up on the day’s news over a “cafecito” at a street café or exchanging gossip over a pot of strong brew at home. And in Miami, where the largest numbers of Cuban expats now live, 3:05 pm has become the city’s official “cafecito” time, recognizing the power of Cuban coffee culture in bringing together the city’s diverse community.

In appreciation of this opportunity to slow down and reconnect in today’s fast-paced lifestyle, The California Milk Processor Board, creators of the iconic got milk? campaign, is introducing three Cuban-coffee inspired recipes to make at home and enjoy with a friend or two.

“Here in California, we’ve become accustomed to a grab and go lifestyle,” said social media influencer Eddie Zamora, creator of the Yum Yum Foodie brand and developer of the recipes. “Growing up in a Cuban household a large pot of coffee kept warm on the stove was the centerpiece of many social gatherings and long conversations. Coffee has the power to connect people from all over, from Miami to California, because it sparks conversation, friendship, and with these recipes, even excitement.”

Eddie’s recipes include the “Euro-Cuban,” a delicious blend featuring Nutella and whole milk with a touch of salt; the “Neighborhood Gossip” blending rich espresso and whole milk with dark rum for an adult offering served in a martini glass; and a Cuban Hot Chocolate, a treat perfect for kids with dark chocolate, wholesome milk, ground cinnamon and a pinch of cayenne pepper. Adding milk to coffee enhances the “mouth feel” as the fats in milk change the texture, making it thicker and adding smoothness. To view the recipes created exclusively for got milk?/ Toma Leche and a fun instructional video featuring Eddie Zamora, visit: www.gotmilk.com, www.tomaleche.com and follow got milk? via social media on Facebook/ Twitter @gotmilk and Instagram @officialgotmilk.

About Cuban Coffee Culture
Cuban coffee, from the way it’s prepared to how it’s enjoyed, has a long rich history. Coffee first came to Cuba in the 1700s, and the Caribbean island was once a major producer of coffee – in fact, its first plantations now have a place on the UNESCO World Heritage list(1). Coffee production began to decline largely due to the production and export of rum and cane sugar; yet coffee consumption continued to rise. In 1962, the Cuban government began to ration coffee. As a result, many Cubans drink café con chícharo, a mix of coffee beans and toasted chickpeas, adding sugar to curb the bitterness. Because of the limited quantity, coffee is always consumed in small amounts from small cups known as tacitas. As exports from Cuba are being lifted beginning with Cuban-grown coffee, a cultural coffee exchange between the Caribbean island and the U.S. is due. Here are a few helpful terms to understanding Cuban coffee:

Café cubano or cafecito – espresso mixed with sugar
Cortadito – espresso topped with steamed milk
Café con leche –coffee and hot milk

About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of “got milk?” is over 90% nationally and it is considered one of the most important and successful campaigns in history. The “got milk?” trademark is a federally registered trademark and service mark that was licensed by the National Dairy Board in 1995 for use in its advertising, including their long-running “Milk Mustache” campaign. The CMPB’s Spanish-language campaign began in 1994 using the tagline “Familia, Amor y Leche” (Family, Love and Milk). The “toma leche” (Drink Milk) campaign replaced it in 2006 in order to better align the English and Spanish language work. The CMPB is funded by all California milk processors and is an instrumentality of the California Department of Food and Agriculture.

Source:
(1) http://whc.unesco.org/en/list/1008

Photo – http://mma.prnewswire.com/media/476723/Euro_Cuban.jpg

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