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Los Angeles Times Multicultural Business Forum selects Patty Arvielo as Panelist

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Los Angeles Times Multicultural Business Forum selects Patty Arvielo as Panelist

TUSTIN, California, March 7, 2017 /PRNewswire-HISPANIC PR WIRE/ — Los Angeles Times Multicultural Business Forum has selected New American Funding President and Co-Founder, Patty Arvielo as a panelist at its Women in Business Forum.  The Multicultural Business Forum is designed to provide attendees with free business counseling, advice, and information on starting, improving, or expanding a small business.

Los Angeles Times Multicultural Business Forum selects Patty Arvielo as Panelist

“I’m grateful to be in a position where I can inspire and educate other career women. The harder I work, the more of my dreams come true,” said Arvielo. “And I feel honored to share my perspective in a manner intended to benefit other businesswomen. Unity among women is paramount to our success.”

Arvielo manages sales and operations for the company’s headquarters, branches, and 2,400 employees. She also impacts the community through initiatives such as Latino Focus Committee, which she spearheads as an avenue to educate Hispanic consumers pursuing homeownership. Arvielo is a member of the Corporate Board of Governors for the National Association of Hispanic Real Estate Professionals, and MBA’s Consumer Affairs Advisory Council and Diversity and Inclusion Committee.

Arvielo has been recognized for being an influential business owner by Ernst & Young as Entrepreneur of the Year for Orange County, an Elite Woman in Mortgage by MPA, and as the 2016 Business Award winner by LA Times Latinos de Hoy.

Arvielo will speak to attendees at the Women in Business Forum on March 8, in Los Angeles, California.

About New American Funding

New American Funding is a national mortgage banker licensed in 48 states with 130+ branch locations that offer a variety of home loan options including: Conventional, FHA, Cash Out, Fixed Rate and Adjustable Rate Mortgages, VA, HARP 2.0, Jumbo, and Reverse Mortgages. The company is a Fannie Mae, Freddie Mac and Ginnie Mae Direct Seller/Servicer, FHA Direct Endorsement, and VA Automatic mortgage lender.

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Mazda Raises More Than $5.4 Million for Charity Through Annual Mazda Drive for Good Event

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Mazda Raises More Than $5.4 Million for Charity Through Annual Mazda Drive for Good Event

IRVINE, Calif., March 7, 2017 /PRNewswire-HISPANIC PR WIRE/ — Wrapping up the fourth year of the Mazda Drive for Good program, Mazda North American Operations (MNAO) today announced it will donate more than $5.4 million to select charities across the United States in 2017, as a result of money raised during the 2016 Mazda Drive for Good® event. In addition to the monetary donation, Mazda employees, dealers and partners across the nation have pledged over 67,500 hours of charitable service in 2017, as a result of vehicle test drives.

Mazda Raises More Than $5.4 Million for Charity Through Annual Mazda Drive for Good Event

“Being an active member in the community is an important aspect of who we are as a company and what the Mazda Drive for Good program stands for,” said Masahiro Moro, president and CEO of MNAO. “Because of this, we are proud to not only support our national and local charity partners through donations, but to also provide extra hands to the local organizations that make a difference in their community each and every day.”

Since its inception in 2012, Mazda Drive for Good has donated more than $18.4 million, and seen Mazda employees, dealers and partners deliver nearly 263,000 hours of charitable service.

The 2016 Mazda Drive for Good charitable event took place November 21, 2016 through January 3, 2017. For every new Mazda vehicle purchased or leased during that time, Mazda donated $150 to one of four national, or 42 local, charities—ultimately allowing the customer to choose where the money was directed. In addition to the monetary donation, Mazda pledged one hour of charitable service for every test drive of a new Mazda vehicle.

Over the last four years, Mazda has partnered with St. Jude Children’s Research Hospital, American Red Cross, American Heart Association and Mazda Foundation on a national level, allowing Mazda Dealer Marketing Groups across the country to partner with additional nonprofits that make an impact in their local community.

Through the Mazda Drive for Good program, Mazda employees and dealers remain committed to being an active members in their local communities throughout the year. Follow the conversation at #MazdaDrive4Good or MazdaUSA.com/Drive4Good.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 600 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/newsroom.

Mazda Raises More Than $5.4 Million for Charity Through Annual Mazda Drive for Good Event

 

Mazda Raises More Than $5.4 Million for Charity Through Annual Mazda Drive for Good Event

 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

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ASLA Survey: Demand High for Sustainable, Tech-friendly Residential Landscapes

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This sustainable residential garden features design elements based on J.R.R. Tolkien's Middle Earth, including a handcrafted fire pit in a courtyard. ASLA 2016 Honor Award, Residential Design Category. Water Calculation and Poetic Interpretation by Arterra Landscape Architects. Photo Credit: David Livingston.

WASHINGTON, March 7, 2017 /PRNewswire-HISPANIC PR WIRE/ — Consumers prefer sustainable—yet tech-friendly—design elements for their outdoor living spaces, according to the 2017 Residential Landscape Architecture Trends Survey conducted by the American Society of Landscape Architects (ASLA). For the first time, wireless/internet connectivity entered the top ten project types, suggesting that people want a backyard that allows them to enjoy both nature and connectivity.

Landscape architects were asked to rate the expected popularity of a variety of residential outdoor design elements in 2017. The survey was fielded February 2 through February 16, 2017, with 817 responding.

Here are the top ten project types with the expected highest consumer demand:

  • Native/adapted drought tolerant plants – 82.31%
  • Native plants – 81.60%
  • Low-maintenance landscapes – 79.25%
  • Food/vegetable gardens (including orchards, vineyards, etc.) – 76.52%
  • Permeable paving – 76.31%
  • Reduced lawn area – 72.66%
  • Fire pits/fireplaces – 71.51%
  • Drip/water-efficient irrigation – 71.05%
  • Wireless/internet connectivity – 70.77%
  • Rainwater/graywater harvesting – 70.32%

“The fact that more consumers want outdoor wireless access shows that they want expanded options for remaining connected to their devices,” said Nancy C. Somerville, Hon. ASLA, executive vice president and CEO of ASLA.

“Well-designed residential landscapes provide social interaction, enjoyment of nature, and physical activity, while also reducing water use and stormwater runoff,” said Somerville. “Landscape architects are pros at creating sustainable outdoor spaces that reflect their clients’ dreams for relaxation and meaningful activity.”

The top three most popular outdoor design elements include: fire pits/fireplaces (71.51 percent), wireless/internet connectivity (70.77 percent) and lighting (67.83 percent).

The top landscape and garden elements include native plants (81.60 percent), low-maintenance landscapes (79.25 percent) and food/vegetable gardens (including orchards, vineyards, etc.) (76.52 percent). Pergolas (50.33 percent), decks (41.35 percent), fencing (39.82 percent) and arbors (38.74 percent) are expected to be the most popular outdoor structures.

The hottest sustainable design elements include native/adapted drought tolerant plants (82.31 percent), permeable paving (76.31 percent) and reduced lawn area (72.66 percent).

The most popular outdoor recreation amenities for 2017 will include sports courts (42.38 percent), spa features (39.68 percent) and swimming pools (39.23 percent).

For more landscape ideas for your home, and to find a professional in your area, visit www.asla.org/residentialinfo.

High-res photos of residential projects that have won ASLA awards are available for media only. Contact Karen Grajales at [email protected] or (202) 216-2371.

Outdoor Design Elements

Ranked in expected order of popularity for 2017

Fire pits/fireplaces – 71.51%
Wireless/internet connectivity – 70.77%
Lighting – 67.83%
Outdoor furniture – 62.69%
Seating/dining areas – 62.14%
Grills – 55.51%
Planters, sculptures, garden accessories – 52.95%
Counter space – 51.28%
Outdoor heaters – 46.69%
Stereo systems – 45.59%
Movie/TV/video theaters – 43.75%
Outdoor cooling systems (including fans) – 36.77%
Utility storage – 36.03%
Refrigerators – 34.19%
Sinks – 32.90%
Showers/baths – 29.78%
Hammocks – 27.94%
Bedrooms/sleeping spaces – 11.21%

Outdoor Recreation Amenities

Ranked in expected order of popularity for 2017

Sports courts (tennis, bocce, etc.) – 42.38%
Spa features (hot tubs, Jacuzzis, whirlpools, indoor/outdoor saunas) – 39.68%
Swimming pools – 39.23%
Labyrinths – 10.99%

Landscape/Garden Elements

Ranked in expected order of popularity for 2017

Native plants – 81.60%
Low-maintenance landscapes – 79.25%
Food/vegetable gardens (including orchards, vineyards, etc.) – 76.52%
Rain gardens – 69.08%
Organic gardens – 66.93%
Water-saving xeriscape or dry gardens – 66.34%
Plant walls/vertical gardens – 56.36%
Rooftop gardens – 52.25%
Decorative water elements (ornamental pools, fountains, splash pools, waterfalls, grottos, water runnels or bubblers) – 43.05%
Ponds/streams – 26.81%

Outdoor Structures

Ranked in expected order of popularity for 2017

Pergolas – 50.33%
Decks – 41.35%
Fencing – 39.82%
Arbors – 38.74%
ADA accessible structures (ramps, bars, shelving, etc.) – 35.88%
Pavilions – 35.45%
Porches – 32.38%
Play structures (treehouses, swing sets, etc.) – 31.72%
Utility sheds (tool sheds, garden sheds) – 27.36%
Gazebos – 22.31%

Sustainable Elements

Ranked in expected order of popularity for 2017

Native/adapted drought tolerant plants – 82.31%
Permeable paving – 76.31%
Reduced lawn area – 72.66%
Drip/water-efficient irrigation – 71.05%
Rainwater/graywater harvesting – 70.32%
Recycled materials – 64.91%
Solar-powered lights – 57.16%
Compost bins – 46.35%
Geothermal heated pools – 28.36%

About the American Society of Landscape Architects

Founded in 1899, ASLA is the national professional association for landscape architects, representing more than 15,000 members in 49 professional chapters and 72 student chapters. Members of the Society use “ASLA” after their names to denote membership and their commitment to the highest ethical standards of the profession. Landscape architects lead the stewardship, planning and design of our built and natural environments; the Society’s mission is to advance landscape architecture through advocacy, communication, education and fellowship.

Contact: Karen Grajales
American Society of Landscape Architects
(202) 216-2371
[email protected]
@landarchitects

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North American Title Co. launches its new Spanish-language website as a resource for Spanish-speaking homebuyers

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MIAMI, March 7, 2017 /PRNewswire-HISPANIC PR WIRE/ — North American Title Co. (NATC) has launched a new Spanish-language website to be a resource for Spanish speakers who are navigating the homebuying process. Located at www.nat.com/Spanish, the website focuses on content explaining how title insurance protects a homebuyer. It includes three new Spanish-language videos as well as several informational brochures to download.

“Like many companies, North American Title is very cognizant of the evolving demographics of U.S. homebuyers,” said Tom Fischer, president of North American Title Group LLC, NATC’s parent company. “While we have spent a good deal of time and effort focusing on millennials, they are only a part of the evolving marketplace. Another notable demographic change is the growing impact of Spanish-speaking homebuyers. The launch of this Spanish-language website is our first step to better serve this community.”

Otto Suarez, national marketing director for North American Title Group, added, “We are very excited to introduce some Latin flair to our online presence. We know Hispanics are very committed to pursuing homeownership as part of the American Dream. This website will assist them in better understanding title insurance and will eventually contain additional content about the homebuying and selling process, much as our English website does at www.nat.com.”

At a time when overall U.S. homeownership rates have dropped to the lowest levels in nearly 50 years, Hispanics increased their homeownership rate for the past two years. According to the National Association of Hispanic Real Estate Professionals (NAHREP), Hispanics were the only ethnic demographic that showed an improvement, to 45.6 percent in 2015 and to 46.0 percent in 2016. NAHREP attributed the increase to Hispanics’ “high workforce participation and the fervent desire to own a home.”

Suarez noted NATC’s Spanish videos are also located on the company’s YouTube channel, at www.youtube.com/natcvideo. They include “Understanding Title Insurance,” “Protect Your Homeownership” and “Advantages of an Owner’s Title Policy.”

“Our goal is to make the homebuying process a bit easier for those in the marketplace who only speak Spanish, or those who speak and understand English but prefer to research more complex topics in their native Spanish,” said Suarez. “We also hope they will consider using North American Title to handle their closing or settlement.”

About North American Title
With well over 1,000 associates and a vast network of branches from coast to coast, North American Title Group, LLC (NATG) is among the largest real estate settlement service providers in the United States. Consisting of both agent and underwriter operations, NATG reported annual net revenues in fiscal 2015 of $229 million. The company also has the resources and stability of a wholly owned subsidiary of an S&P 500 company with over $14.4 billion in assets (fiscal year ending Nov. 30, 2015). North American Title’s agency network operates nationally under the name North American Title Co. (NATC) and similar names in 19 states: Arizona, California, Colorado, Delaware, Florida, Illinois, Indiana, Maryland, Minnesota, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Utah and Virginia, in addition to the District of Columbia. Through our relationship with our expanding affiliate network, NATC provides real estate settlement services in all 50 states. NATG is headquartered in Miami, Florida. To learn more, visit http://www.nat.com

MISSION®, A Pioneer In The Emerging Thermoregulation Category, Is Launching Its First-Ever Temperature Control Apparel Line For Men And Women

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NEW YORK, March 7, 2017 /PRNewswire-HISPANIC PR WIRE/ — MISSION®, founded by a group of world-class athletes in 2009 and a leader in the rapidly growing Thermoregulation category, today unveiled its revolutionary new line of VaporActive™ apparel for both men and women. 

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/8053751-mission-vaporactive-apparel-launch-david-villa/

Rooted in sports and science, MISSION works hand-in-hand with professional athletes, scientists and medical doctors to deliver game-changing temperature-control technologies that enhance athletic performance, safety and comfort.  Scientists have established that the human body uses upwards of 80% of its metabolic energy to regulate temperature, thereby leaving significantly less energy for performance, endurance and stamina.  MISSION’s new line of apparel is scientifically engineered to help accelerate thermoregulation, so the body can use its energy more efficiently for performance.

The new MISSION apparel line features over 30 unique designs including training shirts, training shorts, sports bras, performance leggings, and a full range of tops, bottoms and compression styles for the ultimate in performance without sacrificing style and comfort.  The new MISSION VaporActive apparel line, powered by 37.5® technology, offers permanent technology that won’t wash out, maximum dry rates that are up to 5 times faster than leading competitors, an unparalleled dry-cool experience and superior odor capture that lasts for the life of the apparel.

“As a pro athlete, the right apparel is critical to enabling my performance,” said David Villa, 2016-17 MLS MVP and Captain of NYCFC. “Training and competing outdoors requires superior temperature management and MISSION’s new VaporActive collection is a breakthrough.  It keeps me ultra-dry and cool so I finish my training as strong as when I started.  It’s game changer.”

“It’s a simple equation for us at MISSION.  We put the athletes first, above and before everything else.  We use the greatest, cutting-edge temperature technologies available to enhance athletic performance, safety and comfort for today’s athletes,” said Josh Shaw, Founder and CEO of MISSION.  “As an athlete-first company, we listen to the needs, desires and compromises that athletes make, and trust me, there are many.  Athletes deserve better, and that’s what we focus on.  Most top sports brands are using archaic and inferior technologies that are topically applied, temporary, and wash out in the laundry, ultimately quitting on the athletes.  Our products don’t quit.  All of the technologies in our Accessories, Gear and now Apparel are permanently embedded in the fibers and will never wash out.  That’s what sets us apart, and, frankly, reflects the DNA of our brand – we never quit.  The new MISSION VaporActive apparel line is revolutionary in every sense, and will set a new standard in the athletic apparel market.”

In addition to David Villa, MISSION worked closely with a handful of MISSION Co-Founders and Professional Athletes including Dwyane Wade, Jaelene Hinkle and John Tavares to design and develop the fusion of sports, science and style reflected in the new apparel line.

After selling over 20 million units of MISSION Cooling Accessories & Gear in over 10,000 retail stores across the US since 2012, MISSION has unequivocally emerged as a pioneer in thermoregulating accessories. The launch of the MISSION VaporActive apparel line is a testament to the Company’s unwavering commitment to athletes at every level who deserve better technology and better results.

“MISSION fundamentally understands how thermoregulation plays a critical role in the health, safety, performance, and comfort of those who are serious about their physical activity in the heat,” said Dr. Douglas Casa, CEO of the Korey Stringer Institute and a Professor of Kinesiology at UCONN.  “MISSION is completely committed to maximizing athletic performance in the heat.  They have a passionate drive to innovate so that athletes and others who must intensely exercise in the heat are the best equipped they can possibly be.  This new line of MISSION VaporActive apparel demonstrates their commitment to developing the best products.  Sports Science has proven how mitigating excessive rise in body temperature plays a very significant role in enhancing the performance of sports, exercise and fitness, and having a company completely committed to the effort of maximizing performance through temperature management is industry leading.”

The new MISSION VaporActive apparel collection is now available on Amazon and MISSION.com, and will also be available at DicksSportingGoods.com and Eastbay.com in late March. The new MISSION apparel line will be supported by a multi-million-dollar national media campaign across social, digital and grassroots initiatives.  Included in the launch will be a new commercial, headlined by MISSION Co-Founder, Dwyane Wade. View here.

ABOUT MISSION:
Launched in 2009 by a group of elite, world-class athletes including Dwyane Wade, David Villa, Reggie Bush, and others, MISSION is pioneering the Thermoregulation category, delivering innovative temperature-control technologies that maximize athletic performance and recovery. Working hand-in-hand with top medical doctors, scientists and athletes, MISSION is focused on changing the game by delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of athletes before, during and after competition. The Company first unveiled its line of innovative instant cooling towels in 2012. The Company also has a dual MISSION. While delivering game-changing product innovations, MISSION also makes an impact off the field of play through health and safety initiatives for youth athletes and proudly supports the charities of its athlete partners. Find out about MISSION at www.MISSION.com and follow the brand on Instagram, Twitter and Facebook @MissionAthlete. #onamisson.

Five Entrepreneurs Selected As Part Of Project American Dreams To Launch On HSN

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Project American Dreams Top 5 Finalists

NEW YORK, March 6, 2017 /PRNewswire-HISPANIC PR WIRE/ — Leading entertainment and lifestyle retailer, HSN, is proud to announce the five finalists selected as part of its Project American Dreams initiative. The finalists will launch their products during a special edition of The Monday Night Show with Adam Freeman on March 13, 2017 at 6 p.m. EST.

HSN teamed up with award-winning entrepreneur and Dreamers Ventures creator Liliana “Lili” Gil Valletta and Bob Circosta, “TV’s Billion Dollar Man,” to search for new and exciting products from Latino/a entrepreneurs to launch on HSN. Project American Dreams is part of HSN’s American Dreams program to cultivate entrepreneurs and introduce new products to market.

The five finalists were selected from nearly 100 applicants for the opportunity to launch their products on HSN and reach a national audience. On March 13th, 92 million American households will be able to tune in and buy these innovative products.

The selected Project American Dreams top five finalists are:

  • Hipatia López (Saddle Brook, NJ), created the patented invention the Empanada/Pastry Fork, making it up to five times faster to shape and seal anything from empanadas to calzones, apple turnovers and more.
  • Juan Luis Pedro Sánchez (Madrid, Spain) created the patented KeepFresh Sheets, offering a natural and chemical-free way to extend the shelf life of fruits and vegetables, keeping fruits fresher longer.
  • Frances Prado (Jamul, California) created the patented Hanging Secrets, offering women a new solution to hang, organize, protect and find their lingerie at home or on the go.
  • Victoria Flores (New York, NY), co-created the patent-pending Lux Beauty Club’s GLAM-N-GO Hair Bun, providing natural and inexpensive off-the-shelf hair buns and hair extensions uniquely constructed to fit and match almost any hair color.
  • James and Kathryn Smith (Dallas, Texas) co-created the patented Giraffe Razor Extension Handle, offering a solution to people limited in flexibility and mobility by adding 15 to 20 inches to a razor handle and an easy pivoting head that rotates for personalization and convenience.

The finalists, who hail from across the U.S. and Spain have spent the past weeks preparing to launch their product live before 92 million households.

Delivering a compelling pitch is not the only element to entrepreneurial success, and U.S. Bank, the presenting sponsor, has been there alongside the winners, providing specialized mentoring to each finalist. U.S. Bank has a strong commitment to small-businesses as the third-largest lender of Small Business Administration loans in the country, providing $838 million in SBA loans during fiscal 2016.

U.S. Bank will sponsor the winners for a chance to attend the Stanford Latino Entrepreneur Leaders Program (SLEP), if qualified and take part in an immersive six-week program that provides the education, networks, mentorship and access to capital to grow their business. If qualified, up to three winners will be selected to participate in the Access Latina women-entrepreneur accelerator program, and one winner will receive a cash prize by U.S. Bank, as part of a social media challenge that rewards the contestant with the most hashtag votes via Twitter and Instagram.

For more information about Project American Dreams, please visit ProjectAmericanDreams.com and its social channels: 
Facebook: @DreamersVentures 
Instagram: dreamersventures and Twitter: @DreamersVenture 
Join The Conversation #HSNProjectAmericanDreams.

About HSN:
HSN is a leading entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, fashion/Accessories, and Electronics. HSN broadcasts live to approximately 92 million households in the US 24/7 and its website – hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 40 years ago as the first home shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit www.HSN.com, or follow @HSN on Facebook and Twitter.

About U.S. Bancorp: 
Minneapolis-based U.S. Bancorp (NYSE: USB), with $446 billion in assets as of Dec. 31, 2016, is the parent company of U.S. Bank National Association, the fifth largest commercial bank in the United States. The company operates 3,106 banking offices in 25 states and 4,842 ATMs and provides a comprehensive line of banking, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

Dreamers Ventures: 
Dreamers Ventures is an alliance of investors, mentors and resources committed to fuel Latino business growth. With a focus on product innovation, this accelerator was co-founded by award-winning entrepreneur Liliana Gil Valletta, entrepreneur, investor and digital expert Enrique Arbelaez, and is supported by industry leaders like the legendary “TV’s Billion Dollar Man” and author of the best selling book “Life is a Pitch”, Bob Circosta, among other experts. Signature programs launched and managed by Dreamers Ventures include HSN’s Project American Dreams, a business competition that discovers, mentors, and fast tracks Latino entrepreneurs to launch their products live on HSN.

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HITN Launches New Programming Strategy With A Healthy Living Block For Hispanics

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HITN TV New Life & Health Programming With Dr. Aliza A. Lifshitz

BROOKLYN, New York, March 6, 2017 /PRNewswire-HISPANIC PR WIRE/ — HITN, the Spanish-language network that provides educational and entertainment programming to more than 44 million households around the United States, announced the launch of a new programming strategy based on thematic blocks dedicated to topics such as health, science and technology, natural history and children’s content, all designed to be enjoyed by the entire family.

HITN TV New Life & Health Programming With Dr. Aliza A. Lifshitz

The network will roll out its new content strategy this week with Vida y Salud TV, a daily block designed to promote good health and well-being among US Hispanic audiences, hosted by Dr. Aliza, creator of the popular website VidaySalud.com.

“The new programming block is a unique space with the potential to have a positive impact on health in our community.  At HITN, we understand that Hispanic audiences need access to information to improve their health and well-being.  We are proud of this initiative and confident that it will be well received by our viewers,” commented Guillermo Sierra, Head of Television and Digital Services at HITN.

“The US Hispanic population suffers disproportionately from chronic ailments such as obesity, high blood pressure, diabetes and high cholesterol.  In all too many cases, these problems lead to early death and take a terrible toll on families and society.  The most effective way to combat them is through prevention, by modifying certain lifestyle habits.  Access to practical and timely information is a vital part of this effort,” Dr. Aliza said.

Vida y Salud TV will start every morning with a yoga and exercise segment led by Patti Quintero and produced for HITN by the prestigious national chain of yoga studios MyYogaWorks, followed by “En Forma” a vigorous cardiovascular workout.  The block will also showcase carefully curated medical content, including “Centro Médico,” a docudrama that features recreations of real hospital cases.  Viewers are drawn into the stories while learning about common illnesses, diagnostics and treatments.

Other segments will offer healthful lifestyle tips, among them “La Buena Vida,” in which experts offer advice for leading a fuller, more healthy life, and “Al Natural,” starring renowned Mexican chef Alfredo Oropeza, who shares healthy recipes that are low in fat, sugar and carbs without sacrificing flavor.

Senior citizens will also enjoy the first-ever program on US television dedicated entirely to their well-being. “Canitas al Aire,” hosted by Ángela Markovich, will feature helpful exercise, nutrition and recreational tips designed to help older viewers feel better and enjoy their lives.  And “Primer Paso” will showcase couples working together to lose weight, a challenge that affects a disproportionate number of Hispanics in this country.

Finally, the block will present informative capsules with experts and celebrities on topics such as parenting (“Consejos para Padres,” with con Susy Rosado), cooking (“Consejos Gastronómicos,” with world-famous chef and entrepreneur Lidia Bastianich), and nutrition (“Consejos Nutricionales,” with Alfredo Oropeza).

Vida y Salud TV is a 360-degree campaign that includes access to an extensive library of television content on the VidaySalud.TV webpage, free personalized email bulletins, links to a broad catalogue of medical titles at VidaySalud.com, and live events, in addition to the new programming block on HITN.

About Dr. Aliza

Dr. Aliza A. Lifshitz, the founder and editorial director of VidaySalud.com, is a well-known doctor, writer and health columnist.  For more than 20 years, she has been a health and medical consultant for leading Hispanic media outlets such as Univisión, People en Español and impreMedia.  She is the author of “Mamá Sana, Bebé Sano,” the first bilingual guide for pregnancy and birth.  

In addition to her media appearances, Dr. Lifshitz practices internal medicine at Cedars-Sinai Medical Center in Los Angeles.  She was vice president of the board of directors of Blue Shield of California and president of its foundation, and served an unprecedented four terms as president of the California Hispanic American Medical Association (CHAMA).  She has been honored by countless organizations, including the American Medical Association, American Diabetes Association, American Heart Association and March of Dimes.

VidaySalud.com™ is the largest permanent online source of science-based health information in Spanish.  It includes Salud de A a Z, Harvard Medical School’s database of symptoms, illnesses and treatments, and original content created especially for the Hispanic community, updated daily.  Every month, it has more than 2.5 million unique users, sends 6 million plus emails to its subscribers, and interacts with more than 600,000 followers on social media.

About HITN

HITN-TV is a leading Spanish-language media company that offers educational and cultural programming for the whole family.  It reaches more than 44 million viewers in the US and Puerto Rico via DIRECTV, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter Spectrum, Frontier Mediacom, CenturyLink Prism and Cablevision.  For more information, please visit www.hitn.org.

Medical Center HITN's new Health & Life Line-Up

 

HITN Logo

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Photo – http://mma.prnewswire.com/media/475080/HITN_Medical_Center.jpg 
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March Of Dimes Observes World Birth Defects Day

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March of Dimes Foundation Logo

WHITE PLAINS, New York, March 3, 2017 /PRNewswire-HISPANIC PR WIRE/ — The March of Dimes today joins more than 75 organizations worldwide in observing the third annual World Birth Defects Day. The March of Dimes was one of founding organizations that launched this day in 2015 to raise awareness of this serious global problem of birth defects and urge more research, prevention, and care to give every baby a healthy start in life.

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Join the conversation on March 3 on Twitter using hashtag #WorldBDDay.

An estimated 8 million babies around the world are born with a serious birth each year. Birth defects are a leading cause of death in the first year of life, and babies who survive may be physically or mentally disabled, taking a costly toll on their families, communities and nations. 

Last year, the March of Dimes funded about $5 million in research related to birth defects. March of Dimes grantees have discovered genes that cause or contribute to a number of common birth defects, including Fragile X syndrome, cleft lip and palate, and heart defects. Most recently, a new genetic variant of muscular dystrophy was identified by a team funded in part by the March of Dimes. These discoveries have paved the way for new treatments and preventions for these conditions.  

The March of Dimes also supports programs for prevention of birth defects and premature birth in Lebanon, Malawi and the Philippines.

The bi-annual International Conference on Birth Defects and Disabilities in the Developing World (ICBD) is organized by the March of Dimes in collaboration with the U.S. Centers for Disease Control and Prevention. The 8th ICBD will be held in Bogota, Colombia in November, 2017.

The March of Dimes also provides educational resources to help women be as healthy as possible during pregnancy and reduce the risk of birth defects. Top tips for a healthy baby:

  • Start taking a daily multivitamin containing the B vitamin folic acid, even if you’re not trying to get pregnant, to prevent serious birth defects of the brain and spine.
  • Be up-to-date with your vaccinations (shots). Talk to your healthcare provider about vaccinations you should receive before or during pregnancy, including the flu shot and Tdap booster.
  • Don’t eat raw or undercooked meat, raw or runny eggs, unpasteurized (raw) juice or dairy products, raw sprouts — or products made with them, and handle foods safely.
  • Maintain good hygiene. Wash your hands often with soap and water, especially before preparing or eating foods; after being around or touching pets and other animals; and after changing diapers or wiping runny noses.
  • Protect yourself from animals and insects known to carry diseases such as Zika virus, including mosquitos. This includes avoiding travel to areas where the virus is circulating.  Find out more at ZAPzika.org or nacersano.org/zika.
  • Stay away from wild or pet rodents, live poultry, lizards and turtles during pregnancy.
  • Let someone else clean the cat litter boxes!

The March of Dimes is a member of the PUSH! Gobal Alliance and works with the International Clearinghouse for Birth Defects Surveillance and Research. For more information about World Birth Defects Day, go to icbdsr.org.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. If you have been affected by prematurity or birth defects, visit our shareyourstory.org community to find comfort and support. You can also find us on Facebook or follow us on Instagram and Twitter.

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Batanga Media Surpasses 1 Billion Monthly Video Views and Announces Corporate Rebrand, Unveils Name Change to Vix

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MIAMI, March 6, 2017 /PRNewswire-HISPANIC PR WIRE/ — Batanga Media announces a full rebrand, changing its corporate name and identity to Vix. Effectively immediately, Batanga Media will be known as Vix, a digital media company dedicated to generating curiosity and leaving a positive influence for audiences across the Americas.

The rebrand comes on the heel of a pivotal time of evolution and growth for the company. Twelve months ago, Vix was introduced as a digital property with a broader position and brand promise than any of the other properties within the Batanga Media portfolio.  Unlike the other brands before it, iMujer, Batanga, and BolsadeMulher, Vix delivered content inclusive of gender, language and country. The data and results undeniably concluded that creating content in silos was not only constraining, but not authentic to a millennial audience that chooses to see the world through a different lens.

Vix quickly established a web and social audience base, both in the United States and throughout Latin America and Brazil. In February, Vix reported over 81 million of monthly visitors, 65% of which were between the ages of 18-34, millions of social fans, and the received the largest number of videos views in the company’s history, with over one billion videos viewed on Facebook. To date in 2017, Vix has received 2.1 billion video views, 21.2 billion social impressions, and 170 million social actions. Additionally, according to comScore’s latest MediaMetrix report, Vix’s audience in the U.S. is at 6.3 million, larger than any other Hispanic or multicultural focused publisher. 

“The fragmentation of media has accelerated with mobile giving way to an increasing number of distribution platforms, mostly social in nature, each with its own format with which to deliver content and tell stories. As digital content publishers, we are committed to creating content at scale that is relevant to our audience and their platform of choice”, said Vix Chairman and CEO, Rafael Urbina. “When audiences engage and share content on these social and mobile platforms, they effectively use it as a way to express their identity, values and interests”.

In a world where lines are blurred more than ever, and people are hyper connected, Vix aims to add value to daily life beyond the digital realm. Vix delivers content in English, Spanish and Portuguese, covering a wide range of relatable topics, each touching on an aspect of millennial life and interests, each with a Vix point of view.

Vix will formally debut its brand during this year’s SXSW Interactive Conference in Austin, TX. As an official SXSW 2017 event sponsor, Vix will be hosting a daytime lounge on March 12th and 13th at the Demo Gallery, 721 Congress Avenue, from noon until 6:00pm. The lounge aims to spark some curiosity of its own, as it brings Vix’s most popular digital content to life, and allows attendees to create sharable social content for their own social platforms.

ABOUT VIX

Vix is the largest independent digital media company for the U.S Hispanic market, Latin America and Brazil. Vix is dedicated to sparking curiosity through content in order to add value to millions of people every day. Vix publishes content in English, Spanish and Portuguese, on Vix.com and across a variety of social platforms such as Facebook, Instagram, and YouTube every day. Vix counts with over 50 million social followers and reaches over 325 million people globally across platforms, most recently delivering over 1 billion monthly video views. Vix is headquartered in Miami, Florida with offices in New York, Mexico City, Montevideo, Buenos Aires, and Sao Paulo.

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(Español) Dunkin’ Donuts presenta el NUEVO Sweet & Salted Cold Brew

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Sorry, this entry is only available in Español.

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