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CEOs & Marketing Leaders From Big Brands Top The Agenda For The 2017 AHAA Annual Conference In Chicago This June

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FAIRFAX, Virginia, May 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — AHAA: The Voice of Hispanic Marketing is putting on the Hispanic marketing conference of the year with a program featuring CEOs, CMOs and top marketing executives for its 2017 Annual Conference taking place in Chicago from June 12-14. CEOs from Avocados from Mexico, DDB and Starcom Mediavest, as well as marketing leaders from The Coca-Cola Company, Denny’s, SlingTV/DishLatino, and T-Mobile & MetroPCS will discuss how technology, disruption, politics, culture, creativity and content play a pivotal role in successful Hispanic marketing strategies. The 2017 AHAA Annual Conference, with a theme of Next Generation Marketing, is where brand, media and marketing executives go to learn the latest trends, data and strategies to reach U.S. Hispanics in an increasingly digital age.

The View from the Top

Thanks to an on-demand world where we can access information at the click of a button, the way we consume content has drastically changed. From social engagement to mobile purchases, Hispanics are at the forefront of technology adoption and usage. Three CEOs give their “view from the top” on the opportunities and challenges facing the marketing industry in an increasingly digital age of hyper-connectivity, and the role the culture and engagement play in ensuring marketing success.

  • CEO of Avocados from Mexico, Alvaro Luque will offer insights into the way he has changed marketing a product line through social media that lends itself directly to culturally relevant messaging.
  • Laura Desmond, who served as CEO for Starcom Mediavest for eight years, will share what she learned in her view from the top of the media planning and buying landscape, with special attention to the dynamics of the Hispanic market.
  • Chairman Emeritus of DDB Worldwide, Keith Reinhard, is a legend in the world of advertising, having penned “You deserve a break today” for McDonald’s in 1970, created “Like a good neighbor, State Farm is there” and helped found Omnicom.  In this presentation, Keith will share his own views on why creativity still matters—perhaps more than ever in this digital age.

In addition, AHAA will bring together the hottest tech companies to discuss how brands are shifting their content creation strategies to resonate with Hispanics and the challenges therein. We’ll also talk about disruption in today’s market and the convergence of technology, society and diversity.

Dynamic Panels & Research

Ripped from today’s headlines and hot-button issues, AHAA has put together numerous panels exploring the opportunities and challenges within multicultural segments, the effect Trump policies and politics are having on pop culture, and what roles Latino executives, brands and corporations play in this environment. Ana Navarro, conservative strategist and political commentator and CNN en Español anchor Juan Carlos Lopez will engage in a lively exchange of how marketers today engage and reach across the cultural and political divides that the 2016 election has deepened. They’ll discuss the front burner topics of national interest and how issues from immigration policy and border security to health care impact the Latino community and marketing efforts.

The conference will culminate with strategies on harnessing digital influencers and new tech platforms to meaningfully connect with the next generation and empower the Latino community to be seen, heard and valued. How does influencer marketing fit into the current and future marketing mix? Top digital strategists will discuss how they leverage behavioral data and cultural insights to best inform a better creative strategy. They also will talk about the state of multicultural marketing and the recent controversies surrounding Total Market. José Romero, general manager at Sling TV, DishLatino; Luís Martinez, director of digital marketing, Denny’s; Javier Delgado-Granados, group director, multicultural marketing from The Coca-Cola Company and Kevin McLaughlin, the SVP of marketing for T-Mobile & MetroPCS are among the confirmed panelists.

Finally, the 2017 AHAA Annual Conference will feature breaking research from Culturati, Mintel and Nielsen covering ROI, Hispanic Millennials, media consumption & behaviors, and digital trends.

The conference also includes speakers Lance Rios, president & founder, Being Latino, Inc.; Rene Sánchez, vice president, client strategy & insights, Culturati; John Santiago, founder and CEO of digital advertising agency M8; Juan Ruiz, director of Hispanic insights, Mintel; Matt Krepsik, global head of MROI products and Vanessa Strain, vice president, multicultural growth & strategy, Nielsen; Katie Manderfield, head of content, T-Brand Studio; Vine comedian Oscar Miranda; Instagram chic influencer Kay-Lani Martinez; and YouTube sensation Jorge Narvaez.

For more information, please visit http://ahaa.org and follow all conference chatter on Twitter using the @ahaa handle and hashtag #ahaanextgen.

About AHAA: Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

Kendrick Lamar Adds New Brooklyn and Los Angeles Dates to “The DAMN. Tour” Presented by TDE

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Kendrick Lamar Adds New Brooklyn And Los Angeles Dates To "The DAMN. Tour" Presented by TDE

LOS ANGELES, May 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Kendrick Lamar’s The DAMN. Tour is adding new Brooklyn and Los Angeles dates today due to overwhelming demand for the reigning king of hip-hop. The seven-time Grammy-winning artist will return to Barclays Center in Brooklyn, NY on Sunday, July 23 and STAPLES Center in Los Angeles on Wednesday, August 9. The highly-anticipated summer tour lifts off July 12 and will end its run with three nights of shows in his hometown of Los Angeles. 

Kendrick Lamar Adds New Brooklyn And Los Angeles Dates To "The DAMN. Tour" Presented by TDE

Fresh off the heels of a packed Coachella appearance, it’s clear that giving awe-inspiring performances is in Kendrick’s DNA. His recently released fourth studio album DAMN. continues to receive critical acclaim, after debuting at #1 on the Billboard 200 – his third time taking the top spot.  

The updated list of tour stops can be found below. Tickets are currently on sale to the general public and can be purchased at www.ticketmaster.com

The DAMN. Tour featuring special guests Travis Scott and D.R.A.M.

Wednesday, July 12, 2017    

Phoenix AZ               

Gila River Arena

Friday, July 14, 2017             

Dallas TX                 

American Airlines Center

Saturday, July 15, 2017         

Houston TX             

Toyota Center

Monday, July 17, 2017            

Duluth GA                

Infinite Energy Arena

Wednesday, July 19, 2017      

Philadelphia PA       

Wells Fargo Center

Thursday, July 20, 2017           

Brooklyn NY           

Barclays Center

Friday, July 21, 2017               

Washington DC      

Verizon Center

Saturday, July 22, 2017           

Boston MA           

TD Garden

Sunday, July 23, 2017            

Brooklyn NY       

Barclays Center

Tuesday, July 25, 2017            

Toronto ON         

Air Canada Centre

Wednesday, July 26, 2017       

Auburn Hills MI          

The Palace of Auburn Hills

Thursday, July 27, 2017           

Chicago IL                 

United Center

Saturday, July 29, 2017           

Denver CO                 

Pepsi Center

Tuesday, August 01, 2017       

Seattle WA               

Tacoma Dome

Wednesday, August 02, 2017   

Vancouver BC          

Rogers Arena

Friday, August 04, 2017           

Oakland CA               

Oracle Arena

Saturday, August 05, 2017       

Las Vegas NV          

T-Mobile Arena

Sunday, August 06, 2017        

Los Angeles CA           

STAPLES Center

Tuesday, August 08, 2017        

Los Angeles CA          

STAPLES Center

Wednesday, August 9, 2017   

Los Angeles CA       

STAPLES Center

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Advertising & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

Photo – http://mma.prnewswire.com/media/506101/Live_Nation_Entertainment_Kendrick_Lamar_DAMN_Tour.jpg

MassGenie Launches Crowd Shopping – The Newest Way To Shop

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MassGenie Launches Crowd Shopping - The Newest Way To Shop

IRVINE, California, May 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — MassGenie today announced that it has launched its unique online marketplace site, which combines the power of crowdsourcing and ecommerce to create crowd shopping.  MassGenie gamifies both the buyer and seller experience. It is the only marketplace where both the buyer and sellers can initiate a deal.

MassGenie Launches Crowd Shopping – The Newest Way To Shop

At MassGenie, buyers can use crowd shopping to drive prices down by creating or joining Power Deals. Power Deals are short-time, volume-based, discounted offers on everyday items. Once a buyer creates or joins a Power Deal, they can share the deal with their friends via email and social media to create more demand, which encourages sellers to offer lower prices. By helping buyers crowdsource demand, Power Deals let buyers enjoy volume pricing even when buying one or two items.

Sellers benefit from MassGenie too. Multiple sellers can be involved in a Power Deal, which is different than other marketplaces. By participating in Power Deals, sellers at MassGenie get the chance to move large quantities of their inventory and have the opportunity to directly market items to buyers.

The Power Deal is gamification, because it is unpredictable. Multiple sellers can compete to fill the demand volume by lowering their price. 

“Our website has been under development for over two years,” says MassGenie Founder and CEO Sean McEvoy. “We are excited to introduce this disruptive technology and change the way people shop, giving buying power back to customers. We believe that MassGenie is poised to capture a portion of the projected online consumer sales of $530 billion in 2020.”

“Today we launched with a curated selection of Power Deals from a diverse group of sellers,” says MassGenie COO Dan DeVries. “We are focused on growing a community of enthusiasts and influencers. In addition, over the next few months we expect to add hundreds of sellers, thousands of brands and tens of thousands of items to our selection.”

About MassGenie
MassGenie is a unique online marketplace site, which combines the power of crowdsourcing and ecommerce to create crowd shopping. MassGenie is based in Irvine, CA. Follow MassGenie on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. MassGenie was founded and is led by veterans in the ecommerce and software industries. To learn more about MassGenie, visit www.massgenie.com.

Contact Information: [email protected]

Logo – http://mma.prnewswire.com/media/495818/MassGenie_Logo.jpg

 

Georgia Power introduces new PSA during National Electric Safety Month

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georgia_power_logo

ATLANTA, May 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — May is National Electric Safety Month across the country and to help promote electric safety to its customers, Georgia Power today released a new public service announcement (PSA) highlighting the common electrical dangers customers face in their homes. The PSA, which is being distributed by the Georgia Association of Broadcasters, was produced in English and Spanish and both versions can be viewed on the company’s YouTube channel.

“Our number one priority is the safety of our customers and employees and the mistakes highlighted in our PSA are real situations we hear about almost every day,” said Pedro Cherry, executive vice president of Customer Service and Operations for Georgia Power. “Whether at home or work, electricity is a pervasive, important part of our lives and keeping simple safety top of mind is the easiest way to avoid accidents.”

Electrical Safety Month Tips from Georgia Power:

  • Consider the Cord – Don’t place appliance cords where they will come into contact with stoves or other heated surfaces, over countertops or areas where they could be pulled. Look for frayed appliance cords, inspect them regularly and never substitute an extension cord for permanent wiring.
  • Look for the Ladder – Exercise caution when using ladders around the house, painting, pruning or cleaning near a service drop as all ladders can conduct electricity.
  • Watch for Wires – Keep balloons, kites, fishing lines, aluminum poles and unmanned aerial vehicles (UAVs or drones) away from overhead lines every day and as line crews work in the field.
  • Proper Poolside Prep – Don’t use electrical appliances near pools and never route extension cords around pools.
  • Focus on Fire Prevention – Avoid storing combustibles such as paint, cardboard, sawdust and flammable liquids near electrical equipment or fuse boxes.

Georgia Power invites customers to follow the conversation on social media using #NationalElectricSafetyMonth and follow @GeorgiaPower on Twitter for more safety tips throughout the month. To learn more about electrical safety and access additional tools and resources from the company, visit www.georgiapower.com/safety.

About Georgia Power 
Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America’s premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the company’s promise to 2.5 million customers in all but four of Georgia’s 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, 21st century coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the company is consistently recognized by J.D. Power and Associates as an industry leader in customer satisfaction. For more information, visit www.GeorgiaPower.com and connect with the company on Facebook (Facebook.com/GeorgiaPower), Twitter (Twitter.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).

georgia_power_logo

 

Video – https://www.youtube.com/watch?v=TR4JdXh8DXk
Logo – https://mma.prnewswire.com/media/128122/georgia_power_logo.jpg

Latin actress and national television personality Adamari Lopez to be honored at 15th annual FedEx/St. Jude Angels & Stars Gala in Miami

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MIAMI, May 1, 2017 /PRNewswire-HISPANIC PR WIRE/ —

WHAT: 

Join St. Jude Children’s Research Hospital® supporters and friends for the 15th annual FedEx/St. Jude Angels and Stars Gala in downtown Miami at the Intercontinental hotel on Saturday, May 20. This celebration of old Hollywood glamour will bring together philanthropists, influencers and celebrity friends from the South Florida community to honor the true stars —the children and families of St. Jude.

The annual event, chaired by Venezuelan entrepreneur Mashud Mezerhane raises funds to help ensure families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.

This year’s honoree is Latin actress and national television personality, Adamari López, who will receive the 2017 “FedEx/St. Jude Angels & Stars Lifetime Achievement Award” for her unwavering dedication to raise funds and cancer awareness in the Hispanic community promoting early detection. Julio Barrionuevo, Senior Vice President, Operations for FedEx Express Mexico, Central America, Caribbean and Global Service Partners will also receive a an award for his commitment and longtime leadership as the gala’s co-founder.     

HISTORY:   

This event was co-founded in 2002 by model and entrepreneur Daisy Fuentes. Since that time, the Miami gala has raised more than $5 million in cash and pledges.

WHO:          

Red carpet interviews with celebrity attendees will be available upon request.

To purchase tickets, get information on sponsorship opportunities or donate items for the silent auction, call (305) 537-1422, email [email protected] or visit  www.stjude.org/angelsandstars.

WHEN:               

Saturday, May 20, 6:30 p.m. – media registration begins, 7 p.m. -red carpet

WHERE:       

Intercontinental Hotel, 100 Chopin Plaza, Miami, FL 33131

 

Photo – https://mma.prnewswire.com/media/506015/St_Jude__HospitalAdamari_Lopez.jpg

Editor’s note: Media must pre-register by to secure media access to red carpet.

Mazda Sets Out on Cross-Country Road Trip with All-New 2017 Mazda CX-5 Test Drive Experience

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Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com. (PRNewsFoto/Mazda North American Operations)

IRVINE, California, April 28, 2017 /PRNewswire-HISPANIC PR WIRE/ — Following its much anticipated arrival in dealerships, Mazda North American Operations is taking the all-new 2017 Mazda CX-5 on a fifteen-city, nationwide “Experience the All-New 2017 Mazda CX-5” tour where prospective customers1 will have the opportunity to understand why driving a Mazda is so special, all while experiencing Mazda’s latest approach to craftsmanship, engineering and design, and how that’s embodied in the all-new CX-5.

Photo – http://mma.prnewswire.com/media/495980/Mazda_Road_Trip_New_2017_Mazda_CX_5.jpg 

The cross-country tour will include “Intercept” events, or the more traditional ride and drive experience at a set location and “Mastercraft” events, which will feature special events in Los Angeles, Philadelphia and Chicago, inviting Mazda owners to explore the “Mastercraft” behind a certain product or craft that aligns with the Mazda brand.

“Our goal is to engage our audience in an impactful way, in a location that’s convenient and familiar to them,” said Russell Wager, vice president of marketing for Mazda North American Operations. “By allowing our customers to engage with our brand and our vehicles in an environment that is fun and interactive, we create the opportunity for potential customers to experience our personality as a brand. Ultimately, we hope they have such a great time during their drive experience that they consider joining the Mazda family, when searching for their next vehicle.”

Participants of the “Intercept” component will be guided through the city on a quest to learn more about the vehicle and the unique Mazda driving experience. During the tour, participants will learn first-hand how a lighter vehicle can ultimately make the drive more fun; that safety features can enhance, and not overtake, the driving experience; how technology can help support the driving experience, not take away from it; and how Mazda’s Jinba Ittai driving philosophy directly translates to the driver’s everyday experience in the vehicle.

MAZDA CX-5 RIDE & DRIVE SCHEDULE

DATES

CITY

April 29-30

Los Angeles, CA

May 6-7

Dallas, TX

May 12-13

Houston, TX

May 20-21

Miami, FL

May 27-28

Orlando, FL

June 2-3

Washington, D.C.

June 10-11

Philadelphia, PA

June 17-18

New York, NY

June 24-25

Boston, MA

July 1-2

Cleveland, OH

July 8-9

Chicago, IL

July 15-16

Minneapolis, MN

July 22-23

Denver, CO

July 29-30

Seattle, WA

August 5-6

San Francisco, CA

When Mazda’s designers and engineers went back to redesign the all-new 2017 model, they emboldened it with a new, more refined KODO—Soul of Motion design, premium interior and added refinement and technologies. CX-5’s exterior draws in the eyes and never lets them go, honed in several new colors, including the lustrous Soul Red Crystal that brings a show-car-like finish to everyday drivers. Inside, the driver and passengers will notice a hushed cabin and smoother ride, thanks to an obsessive attention to detail and Mazda-exclusive technologies like G-Vectoring Control that uses the throttle and steering to smooth CX-5’s ride and build driver confidence. With all of the refinements, Mazda stayed focused on creating the best-driving vehicle in its segment—a hallmark of the Mazda brand and an area that further sets CX-5 apart from the competition.

To follow the journey, and to get up-to-date information on driving opportunities in your area, visit Mazda’s interactive website at InsideMazda.MazdaUSA.com/Experience-CX-5 and join the social conversation by following Mazda on Facebook or Twitter, using #MazdaCX5 and #DrivingMatters.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 600 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom/.

1 All driver participants must have a valid U.S. driver’s license, be 18+ years or older, sign a waiver form and pass a breathalyzer test. Passenger participants must be at least 13 years of age.  All passenger participants must sign a waiver or if under 18 years of age have either a parent or legal guardian sign a waiver on their behalf. All participants must wear closed-toe shoes.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com. (PRNewsFoto/Mazda North American Operations)

 

Logo – http://mma.prnewswire.com/media/53154/mazda_north_american_operations_logo.jpg

Tecate Declares Itself The Winner Of Mexican Mega-Fight Canelo Vs. Chavez Jr

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Get closer to the Canelo vs. Chavez Jr fight through the Tecate Bold Punch app.

NEW YORK, May 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Tomorrow, Tecate, the official beer of boxing and the presenting and exclusive beer sponsor for the mega-fight between Canelo Alvarez vs. Julio Cesar Chavez, Jr., will welcome the fighters and thousands of their fans to Las Vegas in true Mexican fashion including an impressive mariachi orchestrated ‘Grand Arrival’ at the MGM Grand – all livestreamed on Tecate’s Facebook page to start the Cinco de Mayo celebration early.

Get closer to the Canelo vs. Chavez Jr fight through the Tecate Bold Punch app.

Fans 21+ not able to make it to Las Vegas can still feel every Canelo power punch through their iOS or Android phone with the latest Tecate Bold Punch app. In addition to the fan-favorite vibrating punch feature, the app adds new scoring functionality where fans can score the match round-by-round with the pros; provides new, exclusive Canelo training camp content from the Eagle Cam, a unique aerial point-of-view of Canelo’s training; and allows consumers to enter-to-win an incredibly unique Canelo branded hat only available through Tecate’s text-to-win competition and social channels. The free app, demonstrated here by the Tecate Chicas, is available today with fight specific content being refreshed up to the final moments before Canelo jumps in the ring.

“Becoming the official beer of boxing didn’t happen overnight. It took Tecate years of dedication, commitment to bring the fans closer to the sport and incredibly forward thinking partners like Golden Boy Promotions and Canelo Alvarez,” said Gustavo Guerra, Tecate Brand Director. “This fight between the two best Mexican fighters in the world will certainly go down as one of the classic battles between countrymen and no matter who wins, Tecate is in their corner.”

Tecate is also offering its famous, national mail-in-rebate program where if consumers 21+ buy two 12-packs of Tecate or Tecate Light from their local grocery and/or liquor store and send in the HBO Pay-Per-View® proof-of-purchase, they’ll receive $20 back, or buy one 12-pack from their local convenience store and send in the HBO Pay-Per-View® proof-of-purchase to receive $15 back. Full details are available at retail locations across the country.

The Mexican beer will also welcome back the popular Tecate Bold Champions Chat on Thursday, May 4th to be moderated by ESPN Deportes’ Bernardo Osuna and feature Golden Boy Promotions Chairman and CEO, Oscar de la Hoya, former world title holder across four different weight classes, Eric Morales, and the greatest Mexican fighter of all-time, Julio Caesar Chavez, Sr. The Tecate Bold Champions Chat will be broadcast live on the Bold Punch App, RingTv.com and Golden Boy Promotion’s Facebook Page.

Tecate started thematic national fight promotions across more than 7,000 off-premise locations in early April including more than 200 on-premise accounts in Las Vegas driving beer trials. Starting on Tuesday, April 18, national general market and Hispanic broadcasters including NBC Sports, Comedy Central, Spike TV, ESPN, FX, Univision, Telemundo, Fox Deportes, NBC Universo, ESPN Deportes and many others will air or will have aired the recently announced Tecate “Born Bold” branded commercial “Beehive BBQ” featuring Canelo and Sylvester Stallone.

Additional fight week promotions include Friday’s tripleheader card for the Golden Boy Boxing on ESPN Presented by Tecate along with the brand being featured prominently on Canelo’s trunks, at the center ring, around the mat and throughout the fight.

For additional details on Tecate’s “Born Bold” campaign, the sponsorship of Golden Boy Promotions’ fights, or to speak with a Tecate representative about the brand, please contact BRAYA at [email protected].

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of HEINEKEN NV, the world’s most international brewer. Core brands imported into the U.S. are Heineken®, the world’s most international premium beer brand, the Dos Equis franchise, the Tecate franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Newcastle Brown Ale, Red Stripe, Sol, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

Feel your phone vibrate every time Canelo lands a power punch!

 

Tecate logo (PRNewsFoto/HEINEKEN USA Inc.)

Photo – http://mma.prnewswire.com/media/495894/HEINEKEN_USA_Inc_Tecate_Bold_Punch_App.jpg

Photo – http://mma.prnewswire.com/media/495895/HEINEKEN_USA_Inc_Tecate_Bold_Punch_App_Feel.jpg

Logo – http://mma.prnewswire.com/media/335003/Tecate_Logo.jpg

Lieff Cabraser Heimann & Bernstein, LLP and Burke Law Offices, LLC Announce Proposed Settlement of Wells Fargo Student Loan TCPA Litigation

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ATLANTA, May 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — A proposed settlement has been reached in a class action lawsuit against Wells Fargo Bank, N.A. (“Wells Fargo”). The lawsuit alleges Wells Fargo violated the Telephone Consumer Protection Act (“TCPA”) by using an automatic telephone dialing system and/or an artificial or prerecorded voice to initiate calls to cell phones (“Automatic Calls”) in connection with student loans, without prior express consent. Wells Fargo denies the allegations, and the Court has not decided who is right. Instead, both sides agreed to a settlement.

You are included in the Settlement as a Settlement Class Member if you received an Automatic Call regarding a Wells Fargo student loan account from April 21, 2011 to December 19, 2015.

Wells Fargo has agreed to create a $2,075,071.80 Settlement Fund. The Fund will be used to make cash payments to Settlement Class Members who submit valid claims and to pay Class Counsel’s attorneys’ fees and costs (up to $622,522), a $15,000 service award to each of the two Class Representatives, and settlement administration costs. Settlement Class Member’s payments are estimated to be between $20 and $50, but they will depend on the total number of approved claims that are filed.

To receive payment, you must complete and submit a valid Claim Form by July 31, 2017. If you received a Postcard Notice in the mail you may file a claim using the detachable Claim Form, or online or by phone using the Claim ID provided on the front of the card. If you did not receive a Postcard Notice in the mail, you may print a Claim Form from www.PratherWellsFargoTCPA.com and mail it to the address on the form. Claim Forms are also available by calling 844-363-2463.

If you don’t want a payment from this Settlement, and you want to keep the right to sue or continue to sue Wells Fargo on your own about the legal issues in this case, then you must request exclusion from the Settlement by sending a letter to the Claims Administrator by June 30, 2017. The letter requesting exclusion must contain the information set forth in the full Notice and in the Settlement Agreement, both are available at www.PratherWellsFargoTCPA.com. Unless you exclude yourself, you are choosing to stay in the Settlement and you are releasing Wells Fargo from the legal claims resolved by this Settlement. The Released Claims are described in full in the Settlement Agreement.

If you don’t exclude yourself, you can object to any part of the Settlement. You must file your objection with the Court and mail it to Class Counsel and Counsel for Wells Fargo by June 30, 2017.

If you are a Settlement Class Member and you choose to do nothing, you will not receive a payment, you will be bound by the Settlement, and you will release Wells Fargo from the legal claims in this case.

The Court will hold a hearing on August 30, 2017 to decide whether to approve the Settlement, Class Counsel’s request for attorneys’ fees and expenses, and Class Representative service awards. You may attend, but it is not required. If you wish to hire your own attorney, you may do so at your own expense.

For more information, including the full Notice and Settlement Agreement, visit www.PratherWellsFargoTCPA.com.

Lo + Celebrates One Year Showcasing the Latest Trends in Luxury

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WEST PALM BEACH, Fla., May 1, 2017 /PRNewswire-HISPANIC PR WIRE/ — Lo +, Olympusat Entertainment’s inspirational and informative TV news segment, celebrates its first year on the air covering, in a fresh and cutting-edge format, the latest trends and news in the luxury industry.

Sponsored by VEMOX™, Olympusat’s OTT TV Everywhere solution, Lo + synthesizes and provides an entertaining summary of the latest and most relevant topics in the fashion, architecture, art, travel, luxury and automotive industries. This informative TV segment focuses on motivational journalism offering the viewer the opportunity to appreciate the work of the international creators. Produced under a 2 to 4 minute format, Lo + airs exclusively within the commercial breaks of some of Olympusat’s most popular Spanish-language TV channels. 

For those interested in staying up-to-date with Lo +’s coverage of luxury related news, Olympusat has also created Lo + Blog, a fun and easy-to-read online magazine designed to provide readers an insider’s view to each topic, featuring in-depth articles and videos presented in a unique and encouraging tone. The blog gives access to all written and audiovisual material created by the Lo + team through the domain: olympusat.com/lo-mas-blog/

“Lo + has enjoyed great success showcasing, in an elegant and distinctive way, the latest and most important trends in the world,” stated Jesus Piñango, Director of TV Content Strategy at Olympusat. “The TV segments and the blog offer our audience a better look into the luxury industry, as well as an opportunity to connect with us and express their opinions,” added Piñango.

The creative team for Lo + works tirelessly to bring its viewers the latest topics available through high-quality edited segments created to captivate and inspire the viewer – information that is also available through the Lo + Blog and YouTube.

Lo + is an Olympusat Entertainment production, an award-winning team equipped with the technology to provide their clients with a full-service production from the project’s conception to its completion. Lo +’s modern and informative segments are currently available on VEMOX™ and on a variety of Olympusat’s networks, including Ultra Luna, Ultra Macho, Ultra Docu and Ultra Familia.

To learn more about Lo +, please visit olympusat.com/lo-mas-blog/

Olympusat – Editorial Contact:
Jesus Piñango
561-249-5228
[email protected]