Lieff Cabraser Heimann & Bernstein, LLP, Zwerling, Schachter & Zwerling, LLP, Joseph Saveri Law Firm, Inc. Announce the Partial Settlement of a Class Action Lawsuit Involving the Antibiotic Drug Cipro

March 3, 2017

SEATTLE, March 3, 2017 /PRNewswire-HISPANIC PR WIRE/ —

If You Paid for the Antibiotic Cipro in California

You Could Get Money from a Class Action Settlement

A partial Settlement has been reached in a class action lawsuit involving the antibiotic drug Cipro. The lawsuit claims that Bayer Corporation, Barr Laboratories, Inc., Hoechst Marion Roussel, Inc., Watson Pharmaceuticals, Inc., and The Rugby Group, Inc. (the “Defendants”) violated antitrust and consumer protection laws by agreeing not to compete with each other and keeping lower cost generic versions of Cipro off the market. The Defendants deny this. No one is claiming that Cipro is unsafe or ineffective.

WHAT DOES THE SETTLEMENT PROVIDE?

Barr Laboratories, Inc. has agreed to pay $225 million into a Settlement Fund (the “Fund”). After deducting attorneys’ fees, costs, and other fees and expenses, the Fund will be distributed to Class members who file valid claims. Payments will be based on the number of valid claims filed and how much you paid for Cipro. It is estimated that consumers will receive at least $25 each. The Settlement Agreement, available at the website www.CiproSettlement.com, contains more details. The Settlement Agreement involves only Barr Laboratories, Inc. The Other Defendants previously settled.

WHO IS INCLUDED?

Generally you are included if you paid a pharmacy, doctor’s office, or hospital for some or all of a Cipro prescription in California between January 8, 1997 and December 31, 2005.

Excluded from the Class are all persons who obtained Cipro through MediCal Prescription Drug Program, anyone who purchased Cipro in order to resell it, governmental entities, the Defendants and their related entities, all purchasers of Cipro who paid a flat co-payment and who would have paid the same co-payment for a generic substitute under the terms of their health insurance policy, and all persons or parties that have excluded themselves from the Class.

HOW TO GET A PAYMENT

Class Members must submit a Claim Form to get a payment. If you previously submitted a Claim Form, visit the website www.CiproSettlement.com for information regarding whether you need to file anything else in order to receive a share of this settlement. If you have not yet filed a Claim Form, instructions on how to complete and submit a Claim Form are available at www.CiproSettlement.com or by calling 1-866-404-0135. The deadline to submit a Claim Form is May 31, 2017.

YOUR OTHER RIGHTS AND OPTIONS

If you are a Class Member, your right to exclude yourself from the Class (to opt out) expired in 2004, when the Class was certified and the original notice was disseminated. You may comment on or object to the proposed Settlement. To do so, you must act by April 5, 2017. Details on how to comment or object are at www.CiproSettlement.com.

The Court will hold a hearing on April 21, 2017 to consider whether to finally approve the Settlement and whether to approve Class Counsel’s application for attorneys’ fees of up to one third of the Settlement Fund, plus expenses, and service awards for the Class Representatives.

FOR MORE INFORMATION AND A CLAIM FORM
Visit: www.CiproSettlement.com Call 1-866-404-0135

(Español) La decisión del Comisionado Laboral resulta en más de $100,000 para el mayordomo de un club de caza que ganaba menos del salario mínimo

March 3, 2017

Sorry, this entry is only available in Español.

Curacao Honors the Immigrant Community with the “My Voice Matters” (Mi Voz Cuenta) Wall

March 3, 2017

LOS ANGELES, March 3, 2017 /PRNewswire/ — In an effort to continually leave a positive imprint within the communities it serves, Curacao and its Curacao Contigo (Curacao with You) platform have created a wall called “Mi Voz Cuenta” (My Voice Matters), to send a message of hope and optimism to the entire immigrant community. With this initiative, children and their families will express, through drawings and phrases, the pride they feel for their roots, for all the sacrifices they have made to live in this country, and how the current anti-immigrant climate is affecting their lives.

To participate in the “Mi Voz Cuenta” wall, children and families living in Los Angeles can bring their drawings to the Curacao store in South Gate located at 8618 Garfield Avenue, starting today until March 22. Another way to be a part of this dynamic project is to attend the free painting workshops instructed by recognized muralist Gushsan on the following dates:

March 11, from 11 to 1 pm, at the Curacao store in South Gate (8618 Garfield Avenue).
March 18, from 11 to 1 pm, at the Curacao store in South Gate (8618 Garfield Avenue).

“One of Curacao’s main commitments is, and has always been, to improve the lives of children and their families, and we have done so with donations, scholarships and other programs,” says Carla Dodds, Executive Vice President of Marketing and Advertising at Curacao. “Today we’re very happy to be able to be part of their lives and to see our community is uniting and expressing freely through this wall.”

Additionally, to make this initiative reach the largest number of children possible, Curacao and Curacao Contigo (#CuracaoContigo) will invite students from South Gate and nearby schools within the Los Angeles Unified School District (LAUSD) to participate in the painting workshops, and will donate $1,000 to the school that brings together the greatest number of children to help create the “Mi Voz Cuenta” wall.

The check donation will be presented during the unveiling event of the wall, which will be approximately 7-by-20 feet, and will take place on March 23 at the same store in South Gate. The artist Gushsan, together with several of the participating children, will present the wall and share the meaning of their drawings with all attendees.

The “Mi Voz Cuenta” wall is an initiative that does not end in Los Angeles. It will have national reach and even travel to The White House, where it will showcase the strength and unity of the Latino community.

About Curacao
Curacao is a rapidly expanding chain of department stores. Focused on the Hispanic market, Curacao is among the top 100 stores of household appliances and electronic products in the United States, with 12 stores spread throughout Los Angeles, Phoenix, Tucson and Las Vegas. The Curacao Children’s Foundation is dedicated to supporting families and children with scholarship and different programs.

About Curacao Contigo
Curacao has been supporting the community with different programs and initiatives for over 40 years. Now, thanks to the Curacao Contigo (#CuracaoContigo) platform, it will intensify its assistance to the Hispanic community and to all the communities it serves, offering more opportunities to start a credit history, more donations to schools and local organizations, scholarship programs for low-income students, as well as different initiatives related to immigration, such as talks, events and free counseling offered by experts. Today as always, in all moments of life, Curacao Contigo.

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Sexual Harassment and Retaliation Lawsuit Filed Against Rodeo Goat Restaurants

March 3, 2017

DALLAS, March 3, 2017 /PRNewswire-HISPANIC PR WIRE/ — Two former female employees have sued the Rodeo Goat restaurant chain, as well as its affiliates and operating company, for sexual harassment and unlawful retaliation. The lawsuit was filed in Dallas County District Court by the law firm Scott | Perez LLP.

The plaintiffs in the case allege that a female employee was a victim of ongoing sexual harassment by Rodeo Goat Kitchen Manager Domingo Mendoza, including three instances when the victim alleges Mendoza grabbed her breasts. When another female employee reported the harassment to Rodeo Goat’s management, she was promptly fired. Shortly after this, the victim contacted the Texas Workforce Commission to report the harassment, and Rodeo Goat promptly fired her as well. The plaintiffs have text messages between the victim and Mendoza, in which Mendoza apologizes for grabbing the victim’s breasts.

“This is one of the more obvious and egregious cases of retaliation you’re likely to see,” said Javier Perez, one of the plaintiffs’ attorneys. “While Rodeo Goat ultimately fired Mendoza, they also fired both the reporting employee and the victim. In fact, Mendoza himself fired the woman who reported his misconduct.”

Adding to the misconduct, Rodeo Goat’s management threatened the victim, whom Rodeo Goat believed was an undocumented worker, that any complaints would cause problems for her because of her alleged status. “In today’s climate, this kind of behavior amplifies the problems going on politically” said Matt Scott, another of the plaintiffs’ attorneys. “Employers feel like they can mistreat employees because they are allegedly undocumented. It’s shameful and un-American.”

The Texas Commission on Human Rights Act (TCHRA) makes it unlawful for an employer to allow sexual harassment and makes it unlawful to retaliate against any employee for opposing sexual harassment or other practices made unlawful under the TCHRA.

The lawsuit is Ayala, et al. v. Rodeo Goat, et al., and is pending in Dallas County District Court. Scott | Perez LLP is an employment law boutique specializing in representing individuals. Visit the firm’s website at http://www.spemploymentlawyers.com.

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Jimmy Butler, Simone Biles And Kellogg’s® Show Off Their Trick Shots To Help Fight Childhood Hunger

March 3, 2017

BATTLE CREEK, Michigan, March 3, 2017 /PRNewswire-HISPANIC PR WIRE/ — No child should ever have to go to school hungry, yet one in five kids in America isn’t getting the food they need.¹ That’s why Kellogg’s^® is committed to helping kids start their day right, with breakfast. In the lead up to National School Breakfast week (March 6-10) and National Cereal Day (March 7), Kellogg’s and No Kid Hungry are teaming up with U.S. Olympic gold medalists Jimmy Butler of the Chicago Bulls and Simone Biles to help kids start their mornings right.

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On March 3 in Chicago, Butler and Tony the Tiger will participate in a “Buckets for Breakfast” event that encourages local students to show off their trick shots on the court while raising awareness for childhood hunger. On the same day, approximately 1,000 miles away, Biles will host a similar event in her hometown of Houston, with local students. Kellogg’s will donate $5,000 to the local Chicago and Houston school participating at the events.

Butler and Biles have more in common than just Olympic gold medals and Team Kellogg’s—they’re also both from the Houston area. Recently, the percentage of food-insecure children in Houston has grown from 24.7 percent in 2015 to 26 percent in 2016.² And Butler’s current home of Chicago is in one of the top five counties in the nation with 100,000 or more children facing food insecurity.³

“I’m proud to be partnering with Kellogg’s for the third year in a row to raise awareness about such an important cause that is close to my heart. Together we can all team up to defeat childhood hunger,” Butler said.

Families can join Butler and Biles by sharing videos of their favorite trick shot using #BucketsForBreakfast on social media. Whether it’s a slam dunk or banking your socks off the dresser and into the laundry basket, everyone can get involved to show their support for ending childhood hunger.

As part of this year’s program, Kellogg’s will donate one percent of sales for every specially marked box of Kellogg’s cereal sold in 2017.⁴

Kellogg’s invites families to learn more about how they can get directly involved in the fight against childhood hunger at nokidhungry.com/kellogg and Kelloggs.com/give.

About Jimmy Butler
Jimmy Butler is a forward with the Chicago Bulls. This five-year NBA veteran has established himself as a superstar on the court, averaging a team-high 37 minutes and 24.5 points per game, and recently named a starter in the 2017 NBA All-Star game. In 2015 Jimmy received the NBA Most Improved Player Award and was named to the All-NBA Defensive Second Team for the second year in a row (2014, 2015). On January 3, 2016, Jimmy set a Bulls franchise record for most points scored in a half with 40 in a win over the Toronto Raptors. Off the court, Jimmy volunteers his time to troubled youth and underserved families in both Chicago and in his hometown of Tomball, Texas. Butler is a country music fan and his favorite artists include Lee Brice, Tyler Farr, Luke Bryan and Florida Georgia Line. Butler played college basketball at Marquette University and was selected 30th overall by the Chicago Bulls in the 2011 NBA Draft.

About Simone Biles
Simone Biles is the most decorated female gymnast in history, with 5 Olympic medals and 14 World Championship medals. She was the first female gymnast to win three consecutive World All-Around titles and has been undefeated in the all-around competition since 2013. Since the 2016 Rio Olympic Games Simone has been recognized as the AP Female Athlete of the Year, Laureus World Sportswoman of the Year, counted among Forbes 30 under 30 list, became the youngest person ever named to TIME magazine’s Person of the Year finalist list and published a NY Times Best Seller, Courage to Soar.

About No Kid Hungry
No child should go hungry in America, but 1 in 5 kids will face hunger this year. Using proven, practical solutions, No Kid Hungry is ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast, are able to get the nutrition they need during the summertime, and families learn the skills they need to shop and cook on a budget. When we all work together, we can make sure kids get the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength. Join us at NoKidHungry.org.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg’s^®, Keebler^®, Special K^®, Pringles^®, Kellogg’s Frosted Flakes^®, Pop-Tarts^®, Kellogg’s Corn Flakes^®, Rice Krispies^®, Cheez-It^®, Eggo^®, Mini-Wheats^® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

¹ No Kid Hungry. Hunger Facts, 2017.
² Houston Food Bank. Hunger/Food Insecurity, 2016.
³ United States Census Bureau. QuickFacts Chicago, Illinois, 2015.
⁴ In 2017, for every specially marked box sold, Kellogg will donate 1% of sales, up to one million dollars based on Nielsen average price, to No Kid Hungry for the expansion of school breakfast programs.

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Mazda Partners with SPIN, VIBE and Stereogum to Create Official Venue for SXSW® 2017

March 2, 2017

IRVINE, California, March 2, 2017 /PRNewswire-HISPANIC PR WIRE/ — Driving its way into downtown Austin, Mazda will once again take over South by Southwest® (SXSW®) Conference and Festivals as the Official Automobile Sponsor. Converging on the city from March 10-19 with a complimentary ride service, activities at the outdoor stage and a first-of-its-kind Mazda-owned, official SXSW venue, Mazda hopes to reach SXSW guests who are there to learn more about brands that continue to break traditional boundaries.

“As we celebrate our third year at SXSW, we’ve developed a collaborative space for those who wish to wander and discover. Those who seek to understand why it’s important to not just drive a car, but to have a passionate driving experience,” said Russell Wager, vice president of marketing for Mazda North American Operations. “Through our previous work with SXSW, we’ve found that attendees of the festival share common passions with our brand, and what better way for us to connect with those people than in a place where they are already seeking new creative outlets and forms of expression?”

From March 14-17, Mazda invites SXSW attendees to explore the brand’s challenger spirit by attending design, technology and innovation downloads at the Mazda Studio at Empire. The studio, which was developed in partnership with The Hollywood Reporter-Billboard Media Group’s sites SPIN, VIBE and Stereogum, will feature Mazda designers and brand experts who will host new activities each day, along with live performances from many of SXSW’s brightest emerging and established artists.The week-long activation will lead guests on a journey from the foundation of why Mazda exists, to the evolution of where Mazda seeks to position themselves as a brand in the future. Attendees will discover why Mazda continues to push itself to be more than a car company, by getting involved and experiencing Mazda’s innovation downloads and artistry process first-hand, in a creative atmosphere that only SXSW can deliver.

At night, the venue will transform into a music hot spot for official SXSW showcases featuring well-known talent as well as those on the verge of breaking into the industry. Building on Mazda’s never-stop-challenging spirit, the venue will give less-known musicians an avenue to share their passion and unique approach to an established art form. Evening music showcases will be powered by SPIN, VIBE, and Stereogum, and will set the stage for an environment that brings together the most creative minds, with the highest level of passion, ultimately building an experience that can only be achieved in this high-energy, collaborative setting.

Additional information on all of Mazda’s activations at SXSW 2017 will be detailed at MazdaSXSW.com and will include:

Mazda Lounge – Austin Convention Center (ACC)
March 9, 1 – 6 p.m. and March 10-18, 9 a.m. – 6 p.m.
Visitors to the ACC can get inspired and stay connected at the Mazda Lounge. Charging stations will help SXSW attendees stay connected with the rest of the lounge elements serving as inspiration for the festival. Mazda Express registrations are available at the Mazda Lounge.

Mazda Express
March 10-18, 11 a.m. – 7 p.m. daily
Registered Mazda Express attendees can get around Austin in style, thanks to the Mazda Express complimentary ride service. The all-new 2017 Mazda CX-5, as well as the entire Mazda vehicle lineup, will be on hand to help shuttle attendees through the city. Attendees can register for the service at the Mazda Lounge at the ACC or by visiting MazdaSXSW.com.

Mazda Studio at Empire
March 13, 7 p.m. – 2 a.m. and March 14-17, 12 – 5 p.m., 7 p.m. – 2 a.m.
Living, breathing art studio by day, music showcase hot spot by night—the Mazda Studio at Empire is Mazda’s first owned home base since partnering with SXSW in 2015. Daytime activities will allow attendees to experience Mazda’s artistry process firsthand The Mazda Studio at Empire will host daytime concerts and official evening showcases featuring the best and brightest talent at SXSW presented by SPIN, VIBE and Stereogum. Through the design and innovation downloads, SXSW guests will learn why building a car that is engaging to drive is more than just a business proposition.

SXSW Outdoor Stage at Lady Bird Lake
March 16-17, 5 – 10 p.m. and March 18, 1 – 10 p.m.
SXSW attendees can find Mazda by the popular SXSW “selfie sign” where festival goers can silkscreen a t-shirt with designs by local artists. Make sure to stop by for other surprises.

The partnership with SXSW and The Hollywood Reporter-Billboard Media Group was developed and designed in partnership with Mazda’s creative partner, WPP’s Garage Team Mazda, and spans various marketing activations including experiential, editorial/native, social and digital media.

For more information on Mazda activities during SXSW 2017, visit Mazda’s interactive website at MazdaSXSW.com and join the social conversation by following Mazda on Facebook or Twitter, using #MazdaSXSW.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 600 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, TX, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film and music industries. The event, an essential destination for global professionals, features conference programming, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2017 will take place March 10-19, 2017.

Billboard is the world’s most influential music brand, built on the most complete and well-respected database of charts across all music genres. The Billboard charts define success in music. From the iconic Billboard magazine to Billboard.com, the ultimate consumer-facing destination for millions of passionate music fans, to the industry’s most elite conference series and influencer events including the Power 100 and Women in Music – the Billboard brand has unmatched authority among fans, artists and the industry alike. Billboard has a social media footprint of 14.8 million social followers across Facebook, Twitter, Instagram, and YouTube. Billboard magazine has published major news-generating covers recently including Ariana Grande, Nicki Minaj, Selena Gomez, Fifth Harmony, Justin Bieber, an open letter to Congress signed by 180+ of the music industry’s biggest stars and executives. In December 2016, the Billboard Women in Music ceremony, which honored Madonna as Woman of the Year, was presented to a mass audience via Lifetime, the exclusive broadcast partner.

The Hollywood Reporter is the entertainment industry’s flagship media brand. With in-depth reporting, analysis, unprecedented access, world-class photography and video, and feature exclusives, The Hollywood Reporter is the definitive source for breaking entertainment and business news. THR won a 2016 Webby Award for best online film and video in the entertainment category and the American Society of Magazine Editors National Magazine Award for General Excellence in the Special Interest category in 2015 and 2016 in addition to a 2015 and 2016 ASME National Magazine Award nomination for Magazine of the Year and a Gerald Loeb Award nomination for its Studio Chiefs Roundtable. Additionally, the brand took home 10 SoCal journalism awards in 2015 and seven in 2016, including Entertainment Journalist of the Year. In 2014, The Hollywood Reporter staff won Los Angeles Area Emmy Awards for The Hollywood Reporter in Focus: The Wolf of Wall Street. The Hollywood Reporter and SundanceTV partner to co- produce and broadcast “Close Up With The Hollywood Reporter,” an original non-fiction series featuring panels with potential Emmy and Oscar nominees. In June 2016, The Hollywood Reporter launched a new feature, the THR 100, ranking the 100 most powerful people in Hollywood. THR’s platforms include an award-winning weekly magazine, dynamic web and mobile sites, a huge social media footprint, and glittery year-round events.

In 2016, The Hollywood Reporter-Billboard Media Group acquired SpinMedia’s storied music assets Spin, Vibe, and Stereogum, establishing the world’s largest music brand by digital traffic, social reach, and audience share. Combined entity of music and entertainment properties now reaches 45 million unique visitors and one in every three U.S. millennials.

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Babies With Zika-Related Birth Defects Need Health Care And Services, March Of Dimes Says

March 2, 2017

WHITE PLAINS, N.Y., March 2, 2017 /PRNewswire-HISPANIC PR WIRE/ — March of Dimes officials responded today to a new government report showing that brain abnormalities or microcephaly has occurred about 33 times as often in the United States since the arrival of Zika virus in the Americas.

“This study makes clear the grave consequences of Zika infection for pregnant women and their babies,” says Paul E. Jarris, MD, MBA, chief medical officer of the March of Dimes. “The dramatic increase in microcephaly and other birth defects caused by Zika should be a wake-up call for anyone who thinks Zika is no longer a serious threat. We must take all necessary measures to prevent, diagnose and treat Zika infection.”

The report, published in Morbidity & Mortality Weekly Report from the Centers for Disease Control and Prevention (CDC), includes data from birth defects surveillance programs in Massachusetts, North Carolina, and Atlanta, Georgia, to assess the prevalence of Zika-related birth defects during the years 2013-2014 (before the arrival of Zika). Previously published data from the U.S. Zika Pregnancy Registry for 2016 estimated that these conditions occurred in about 59 out of every 1,000 infants born after Zika infection during pregnancy. Despite ascertainment differences in the two studies, results from the study published today indicate a Zika-related birth defects prevalence rate that is about 20 times the rate during the pre-Zika years. A larger difference was observed for brain abnormalities and/or microcephaly (smaller than expected head), which occurred about 33 times as often in pregnancies with Zika infections than in the pre-Zika years.

Dr. Jarris noted that the March of Dimes and CDC are providing a coordinated effort to fight Zika and help affected families in many key areas, including hosting and promoting “Zika Care Connect,” a new website that will launch in April 2017 to assist Zika-affected families in finding healthcare professionals around the country who can provide specialized care.

Other activities include:

Providing continuing education for nurses on “What Every Nurse Should Know” about Zika in both English and Spanish.
Preparing Zika Prevention Kits for newborns in Puerto Rico (including mosquito netting, onesies and prevention tips).
Providing up-to-the-minute information in English and Spanish for women, men, and families at ZAPzika.org and nacersano.org/zika.

“Everyone, especially pregnant women and women who may become pregnant, and their partners, must know the steps they can take to protect themselves from Zika infection,” Dr. Jarris says.

The March of Dimes also answers questions about Zika virus in social media and via email in both English and Spanish. Send email to [email protected] or [email protected].

Zika infection during pregnancy can cause congenital Zika syndrome, a group of health conditions present at birth associated with Zika infection during pregnancy, which includes birth defects such as microcephaly and other serious problems, including hearing loss, nervous system problems and vision problems. Zika infection during pregnancy also has been linked to miscarriage and stillbirth. The full range of effects of congenital Zika infection is not known, CDC says.

The report, “Baseline Prevalence of Birth Defects Associated with Congenital Zika Virus Infection — Massachusetts, North Carolina, and Atlanta, Georgia, 2013–2014,” by Janet D. Cragan et al. will appear March 3 in Morbidity & Mortality Weekly Report.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. For detailed national, state and local perinatal statistics, visit peristats.org. You can also find us on Facebook or follow us on Instagram and Twitter.

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Cheez-It® & Pringles® Named Official Snacks Of Major League Soccer

March 2, 2017

BATTLE CREEK, Michigan, March 2, 2017 /PRNewswire-HISPANIC PR WIRE/ — Cheez-It® and Pringles® have long been essential game-time snack companions for many sports fans. That’s why today Cheez-It and Pringles have officially announced an exciting, multi-year partnership with Major League Soccer (MLS) to become the league’s official snacks. Through the partnership, Cheez-It and Pringles will help fans get in on the MLS action like never before, bringing bold snacking experiences and flavor fun to the high-energy world of professional soccer.

The partnership is a multichannel approach with brand integration across digital, video, content, in-stadium exposure, and on-site activation at key MLS Events.

“We know Cheez-It and Pringles fans love soccer, from playing in the game themselves to cheering on their favorite team and players at home,” said Melissa Pawlowicz, Senior Director of Promotions for Kellogg’s. “We’re thrilled to be partnering with MLS to bring soccer fanatics of all ages exclusive and unique experiences throughout the season.”

As part of the partnership, Cheez-It and Pringles are launching the Kick It with The Pros Sweepstakes. Five lucky fans and their guests will be selected to win the grand prize – a VIP all-access trip for two to the 2017 MLS All-Star week in Chicago, where winners can participate in an exclusive camp hosted by MLS legends, culminating in playing in a soccer match. The winners will also enjoy a “meet and greet” with select MLS players and coaches, all-access passes to the 2017 MLS All-Star Game presented by Target on August 2 at Soldier Field in Chicago, and exclusive MLS swag, among other perks.

In addition, 100 first prize winners will receive $100 worth of MLS merchandise. Fans can enter the Kick It with The Pros Sweepstakes for a chance to win by using #KickItEntry on Twitter.

“Cheez-It and Pringles are storied brands with a shared history of delivering fun and engaging experiences that bring sports fans together,” said Carter Ladd, Vice President of Business Development for MLS. “This partnership will serve passionate soccer fans across the country who are hungry to get closer to the game they love, and we’re excited to welcome both brands to the MLS family.”

For more information on the Kick It with The Pros Sweepstakes or the Cheez-It and Pringles partnership with Major League Soccer, please visit www.kickitwiththepros.com.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg’s®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.

About Major League Soccer
Headquartered in New York City, Major League Soccer features 22 clubs throughout the United States and Canada. For more information about MLS, visit www.MLSsoccer.com.
Contact: Sean Dennison – MLS Communications – 212-450-1223

No Purchase Necessary to Enter or Win. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry. Grand Prize Sweepstakes begins 12:00:00 PM (ET) on 4/1/17 and ends at 11:59:59 AM (ET) on 5/31/17; Daily First Prize Sweepstakes begins 12:00:00 PM (ET) on 4/1/17 and ends at 11:59:59 AM (ET) on 7/9/17. For entry method, prize details, odds of winning and complete Official Rules, go to www.kickitwiththepros.com. Subject to complete Official Rules. Void where prohibited. Sponsor: Kellogg Company, One Kellogg Square, Battle Creek, MI 49016.

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Honda Boosts Support of All-New 2017 CR-V with Latest Hispanic Marketing Effort Aimed at Pet Lovers

March 2, 2017

TORRANCE, California, March 2, 2017 /PRNewswire-HISPANIC PR WIRE/ — Honda continues its launch activities for the all-new 2017 CR-V SUV with today’s debut of an inspirational social campaign that runs from March 2-31 on Honda’s social channels: @HondaLatino Twitter and Instagram as well as Facebook to drive awareness of the 2017 CR-V. The campaign incorporates the brand’s belief in “The Power of Dreams,” which has been a key theme throughout the CR-V’s marketing launch.

Honda Boosts Support of All-New 2017 CR-V with Latest Hispanic Marketing Effort Aimed at Pet Lovers

The new CR-V Hispanic social campaign is brought to life through Honda’s partnership with spcaLA and employs the CR-V to bring awareness to pet adoption. Through the ‘CR-V Pet Adoption Drive,’ Honda is helping dogs find a new family and forever home.

The campaign features dog lover Carlos PenaVega, who will reach out to the pet-loving community through Honda’s social channels on behalf of dogs in search of a new home. The first of the three-part video series launches today (http://honda.us/AdoptionCRV) with the series highlighting the CR-V’s new exterior styling, capability and roominess. This video features PenaVega and friends from spcaLA as they share helpful tips to best care for the animals.

“The CR-V has been powered by Honda’s dreams for its customers, helping make it America’s Best-Selling SUV over the past two decades,” said Susie Rossick, Assistant Vice President, Honda Auto Marketing. “Highlighting these inspirational stories will enable viewers to become familiar with the CR-V and spotlight the dogs available for adoption, helping find homes for these deserving animals.”

Honda’s ‘CR-V Pet Adoption Drive’ follows the CR-V’s “Best Friends” Spanish-language TV spot (http://honda.us/BestFriendsCRV) which debuted on Fox Deportes during football’s big game in February, marking a first for Honda. The spot focuses on the notion that sometimes a dream means helping others realize theirs. It tells the emotional story of a young boy and his mom adopting a puppy together. Over time the boy and his dog develop a fun and loving relationship and the whole family comes together to train the dog. One day, they receive a call they’ve been expecting. In the final moments of the spot, it is revealed that the months-long training activities have been done so that they could gift the dog to another family as a service dog to help a child with special needs.

About the 2017 Honda CR-V
The 2017 CR-V, available now, boasts bold new styling, a more premium interior, an turbocharged engine (the model’s first) and a host of new features and technologies aimed at maintaining CR-V’s status as the outright benchmark in the highly popular compact SUV segment. The 2017 CR-V also expands the application of the Honda Sensing^TM suite of advanced safety and driver-assistive technologies, now offered as standard equipment on EX and higher models.

The all-new 2017 CR-V is the fifth-generation model of the best-selling SUV of the past 20 years¹, with nearly 4 million CR-Vs purchased since the debut of the first-generation CR-V in 1997. CR-V had its best sales year of all-time in 2016, marking seven straight years of U.S. sales growth for CR-V and the model’s fifth year in a row of being the outright best-selling SUV in America¹.

About Honda
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity Fuel Cell passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for 34 years and currently operates 19 major manufacturing facilities in North America. In 2016, more than 96 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

1. Based on PAI/Autodata cumulative sales data for all SUV and CUV models in the industry from 1997 through 2016CY.

Video – https://www.youtube.com/watch?v=7o5iSxr7oM8&feature=youtu.be
Photo – http://mma.prnewswire.com/media/473891/CRV.jpg

(Español) Rev. Samuel Rodríguez lanza “Ser Luz” para el tiempo de oscuridad que la sociedad vive hoy

March 2, 2017

Sorry, this entry is only available in Español.

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