Portada’s 2017 Online Video Marketing Guide is Available for Download (Free)!

November 2, 2016

NEW YORK, Nov. 2, 2016 /PRNewswire-HISPANIC PR WIRE/ — Portada, the leading Source on cross-cultural marketing, www.portada-online.com has published the 2017 Online Video Marketing Guide. The Guide provides intelligence, forecasts and dissects key trends as seen by major brand marketing, agency and media executives who are shaping the video marketing space.

The Guide can be downloaded here (FREE)
https://www.portada-online.com/2016/10/31/2017-online-video-marketing-guide/

“Video has become a crucial marketing and advertising tool and Portada’s 2017 Video Marketing Guide is one more example of how Portada and its partners are providing editorial thought leadership to drive the Marketing, Tech and Media sector forward,” says Marcos Baer, Publisher of Portada.

ONLINE VIDEO FORUM at PortadaLat 2017

Video marketing will be a key content track at the 9th Annual Edition of PortadaLat, the prime event for marketers and tech executives targeting Latin consumers throughout the Americas, on June 7-8, 2017 in Miami. (https://www.portada-online.com/events/portadalat/).

BRAND AND AGENCY EXECS CONTRIBUTING TO PORTADA’S 2017 ONLINE VIDEO MARKETING GUIDE

Claudia Moreno-Escobar, Senior Manager for Multicultural Strategy, Kellogg
Edwin Hincapie, Multicultural Marketing Manager, Heineken
Ed Carias, Senior Brand Manager, North America Region, El Jimador Tequila
Javier Delgado Granados, Group Director Multicultural, Coca Cola
Jeremy Gilbert, Director of Strategic Initiatives, The Washington Post
Karina Dobarro, VP Managing Director of Multicultural Brand Strategy, Horizon Media
Janina Delloca-Pawlowski, Brand Manager Multicultural Marketing, Dunkin’ Brands
Marla Skiko, EVP, Director of Digital & Data Solutions, Publicis Media
Jennifer Weiss, VP, Connections Director, MediaVest
Sergio Barrientos, ‎Chief Strategy Officer, M8 (Miami, U.S.)
Maria Carrasquillo, Senior Marketing Manager- Latin America, Jarden Consumer/Sunbeam-Oster, (Miami, U.S.)
Humberto Cruz, Head of Socialyse (Miami, U.S.)
Jorge Rocha, Digital Lead-Latin America, Publicis (Miami, U.S.)
Andrés Mociulsky, Head of Programmatic Buying, Havas Media (Buenos Aires, Argentina)
Gerardo Arce, Director General, Havas Entertainment (Buenos Aires, Argentina)
Rosanna Saenz, Digital Director, Mindshare Latin America, Mexico City
Luiz Schmidt, Head of Marketing, Latin America & Caribbean, Brown Forman (Miami)
Mauricio Pallares Coello, Director Corporate Marketing, BBVA Bancomer (México D.F.)
Martha Gonzalez Gorgonio, e-Marketing Leader, Consumer Health Care LaTAm, 3M (México D.F.)
José Luis Pérez, Performance Marketing Manager, Volaris (México, D.F.)
Luis Fernando Preciado, E-Commerce Manager, México, Nestlé (México D.F.)
Emilio Trabulse, Director of Marketing, Grupo Martí (México D.F.)

KEY TOPICS OF PORTADA’S 2017 VIDEO MARKETING GUIDE

– Are marketers ready to increase online video ad expenditures?
– Video ad forecasts plus key stats
– Video audience development: How The Washington Post learned from its mistakes
– Video ad buyers speak out on opportunities and challenges
– Sports: The allure of User Generated Video Content
– Vloggers: Brands use talent south of the border
– Latin America: What key players say
– A look at Netflix’s Latin American video advertising

PREMIUM SPONSORS OF PORTADA’S 2017 VIDEO MARKETING GUIDE

Admetricks (www.admetricks.com)
Azteca America (www.aztecaamerica.com)
Brand Networks (https://bn.co)
CNN en Español (www.cnnespanol.com)
JUGOtv (http://jugo.tv)
LatinOn (http://latinon.us)
La Voz Media Group (http://lavozmediagroup.com)
Mundial Sports Network (www.mundialsportsnetwork.com)
Motivate (http://motivateroi.com)
NGL Media Group (www.nglmedia.com)
SlingTV Latino (www.sling.com/latino)
Taboola (www.taboola.com)
Zoomin.TV (www.zoomin.tv)

Sponsor Opportunities
For information on Portada special guides, events and content marketing programs, contact Bob Oliva, Business Development Director at 305-546-1515, [email protected].

Contact Information:
Kelley Eberhardt
Director of Sales and Marketing at Portada
[email protected]

LaMusica And Ritmo 95.7FM Presents The Biggest Party In South Florida, “El Cubatonazo-El Concierto” On November 19th & 20th At The Hard Rock Live In Hollywood

November 2, 2016

MIAMI, Nov. 2, 2016 /PRNewswire-HISPANIC PR WIRE/ — LaMusica App from Spanish Broadcasting System, Inc. (SBS) (Nasdaq: SBSA) along with Ritmo 95.7FM, the most-listened to radio station in Miami, have revealed the artists performing at “El Cubatonazo” on November 19th and 20th at the Seminole Hard Rock Live in Hollywood, Florida. November 19th show will feature performances from Cuban stars Orishas, Los 4, Osmani Garcia, Chacal, Divan, Yakarta, Taiger, Yulien Oviedo, Eddy K, Clan 537, Kola Loka, Nayer, Dayran, El Happy plus many others. November 20th will feature superstars Gente de Zona, Jacob Forever, Osmani Garcia, Divan, Chacal, Yakarta, Orishas, Taiger, Los 4, Yulien Oviedo, Kola Loka, Eddy K, Clan 537, and others. Tickets for these concerts can be found at www.ticketmaster.com.

El “Cubatonazo” from Ritmo 95.7FM and LaMusica will be two historic nights that are going to thrill fans of Cubaton. The concert, which brings together an assembly of scenery, lights and sound, allows for the Cuban stars of today to reinterpret hit songs for the first time in South Florida.

Stars from Ritmo 95.7FM, Frangio, Shefy Ramirez, Gladys Carredeguas, Lazaro Lorenzo, DJ Yus are going to share their experience from the shows using the hashtag #Cubatonazo. Follow us on social media before, during, or after the show at Facebook.com/957Miami, Twitter @957miami, Instagram @957miami, Snapchat @957Miami #Ritmo95 #CubatonyMas.

Ritmo 95.7FM has quickly become the only radio station to feature music of Cuban origin, especially Cubatón, which is the result of mixing reggaeton with Cuban rhythms. Cuba has recently reached a level of international popularity and its music has found an opportunity to reach a broader audience here in the United States through Hispanic radio. Because of this recent development, the radio station and its partners have pushed for El Cubatonazo, which is sure to captivate a growing demographic in the United States.

Since its inception, Ritmo 95.7FM Cubatón y Más has made a significant contribution to the radio market of South Florida. It is the first radio station in history to play recently produced Cuban music, especially Cubatón. It is something that has had a great impact on our Hispanic community and it is for that reason we are holding these concerts for our loyal audience.

The urban movement of Cuba actually leads the music industry in the continent and as the international figures are saying, “Cuba is fashionable.” Ritmo 95.7FM wants to remain in the hearts of the Cuban and Hispanic-American communities of South Florida with an exquisite variety of the most important music of our time.

“This historic concert will offer a unique opportunity to see a range of Cuban stars on one stage. What better opportunity is there for the families of South Florida to come together and enjoy the coming holidays with their favorite Cubaton artists?” said Lucas Piña, Sr. VP of SBS Entertainment.

“Our mission is to bring joy to the Latino community and do whatever is necessary so that every member of the family enjoys a quality show,” said Jesús Salas, Executive Vice President of Programming and Coordinator of Multiplatforms at SBS Radio.

“We are pleased to bring this production of Cubatonazo to South Florida, now celebrating that Cuba is fashionable, with the best of contemporary Cuban music and the high-technical quality of modern concerts for the faithful audience of Ritmo 95.7FM to enjoy two historic concerts,” said Carolina Santamarina, Vice President of Sales and General Manager for SBS Miami, Senior Vice-President, SBS/ Portafolio.

El Cubatonazo is brought to you by: Five Star Jewelers and Primo Cash.

Tickets for el Cubatonazo can be acquired online at www.ticketmaster.com or through telephone at 1-866-856-0008.

About Spanish Broadcasting System
Spanish Broadcasting System, Inc. is a leading Hispanic media company that owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 100 affiliated stations reaching 90% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including www.LaMusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

MEDIA CONTACT FOR SBS:
Vladimir Gomez
Director of Communications & National Promotions
[email protected]
(786) 470-1644

Photo – http://photos.prnewswire.com/prnh/20161102/435572-INFO
Photo – http://photos.prnewswire.com/prnh/20161102/435573-INFO
Logo – http://photos.prnewswire.com/prnh/20161102/435341LOGO

(Español) Deshumidificadores fabricados por Midea retirados del mercado debido a riesgos graves de incendio y quemadura; se reportan daños a la propiedad de $4.8 millones

November 2, 2016

The U.S. Consumer Product Safety Commission is an independent federal agency created by Congress in 1973 and charged with protecting the American public from unreasonable risks of serious injury or death from more than 15,000 types of consumer products under the agency's jurisdiction. To report a dangerous product or a product-related injury, call the CPSC hotline at 1-800-638-2772, or visit http//:www.cpsc.gov/talk.html. Further recall information is available at http://www.cpsc.gov.

Sorry, this entry is only available in Español.

Johnnie Walker And Wilmer Valderrama Visit The United States-Mexico Border To Take A Stand For Cultural Progress And Diversity

November 2, 2016

Brownsville, Texas, home to a cross-cultural generation, showcases the cultural fabric of America today

NEW YORK, Nov. 2,2016 /PRNewswire-HISPANIC PR WIRE/ — As hundreds of admiring fans bid Wilmer Valderrama an enthusiastic farewell as he headed to the airport in Brownsville, Texas, it was clear this is a passionate community filled with people who are proud of their home, heritage and stories. Johnnie Walker joined forces with Valderrama, celebrated actor, director and activist, to travel to the U.S.-Mexico border to showcase the stories of Americans raised in close proximity to the border and the impact of cross-cultural influences on their personal progress.

Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/7962951-johnnie-walker-wilmer-valderrama-keep-walking-America

This journey to the U.S.-Mexico border was part of Johnnie Walker’s new campaign, Keep Walking America, which celebrates the cultural progress and diversity that is shaping the new face of America today. While on the border, Valderrama got up close and personal with the people and places that define this iconic border town. He walked the fence-line of the border along the Rio Grande, witnessed the daily ebb and flow of people crossing the International Bridge, and spoke with several hometown heroes to learn about their dreams, struggles and stories of personal progress.

Bianca Marroquín, a Brownsville native and the first Mexican-American actress to have a starring role on Broadway, met with Valderrama and shared, “I feel very fortunate to have grown up with both Mexican values and American traditions – it allows me to offer the world so much more. I was raised by strong Latina women who pushed me to never give up and now I have a responsibility to lead by example. I hope I can help inspire a new generation to follow their dreams.”

Brothers Rick and Mark Del Castillo, founders of the band Del Castillo and also Brownsville natives, who have worked with Valderrama on previous projects, had the opportunity to catch up with Valderrama over a glass of Johnnie Walker. They exchanged familiar stories of how their heritage and cultural upbringing defined their music noting, “While we may be from a small border town, our music has no borders and it resonates with people wherever we go – whether we’re in South Dakota or South America. We are proud to highlight our heritage through our music, as the modern world is all about sharing and acceptance, which helps us all grow and progress for the better.”

As Valderrama concluded his day he stated, “Traveling to Brownsville, Texas was an inspiring and humbling experience. I was able to meet some amazing people who have such a rich and wonderful heritage and it was incredible to hear their stories of progress and perseverance first-hand. My journey to the border for the Keep Walking America campaign has moved me deeply, since it not only represents my own immigrant story, but it’s also a powerful message to our whole nation. I believe your heritage and culture are your biggest assets. If we collectively embrace the cultural diversity that helps define our country, it’s going to help us progress towards a more positive future together.”

Adrián González, another border town native and aspiring actor now living in Los Angeles, showed Valderrama the beautiful Rio Grande – the physical border between the United States and Mexico. Gonzalez went to school in Brownsville but lived in Matamoros, Mexico. He detailed what it was like growing up in both cultures noting, “Matamoros and Brownsville are sister cities – one cannot exist without the other and that’s exactly how I feel about my heritage and culture. As you look across the river, both places look very similar. I believe that it shouldn’t be about pointing out differences, but rather coming together to celebrate our similarities. As Americans, we all come from diverse backgrounds and I believe we should embrace that.”

For more than 200 years Johnnie Walker has encouraged people to make progress in their lives by inspiring them with stories of the human spirit. Founded in 1820 by John Walker, the brand was built upon a commitment to excellence, which was fueled by John’s entrepreneurial spirit and fearless determination to perfect his craft. Over the years, each generation of the Walker family worked through personal challenges, as well as the struggles of the time period, but still found a way to innovate and progress. As a result, Johnnie Walker has always stood for personal progress, and this initiative in Brownville, Texas is another moment in Johnnie Walker’s celebration of progress in the U.S. and the world.

Stephanie Jacoby, Vice President of Johnnie Walker North America, commented, “It is so important that we take an active role honoring stories and supporting initiatives that contribute to culture in a positive way. Now more than ever, we want to actively live out our purpose within society rather than simply stating it. Our experience in Brownsville brings to life powerful messages of cultural progress and diversity that should be championed and celebrated.”

Imagery and footage from Valderrama’s experience at the U.S.-Mexico border can be viewed at http://www.epklink.com/keepwalkingamerica.

Johnnie Walker reminds you when celebrating your personal stories of progress to always enjoy Johnnie Walker responsibly by drinking in moderation and securing a designated driver.

About Johnnie Walker
Johnnie Walker is the world’s number-one selling Scotch whisky brand, representing the idea of personal progress for the many people who enjoy it in more than 180 countries worldwide. John Walker pioneered blending when he founded the business in 1820 and never looked back, growing it from a grocer’s own Scotch whisky into a stylish, global icon. It’s that same forward-looking perspective that drives the brand, and its consumers, today. The U.S. range of award-winning whiskies includes Johnnie Walker Red Label, Johnnie Walker Black Label, Johnnie Walker Double Black, Johnnie Walker Gold Label Reserve, Johnnie Walker Platinum Label and Johnnie Walker Blue Label.

For more information visit www.johnniewalker.com or follow us on Facebook and Twitter @JohnnieWalkerUS. #KeepWalking

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere

Makita Creates A New Class In Cordless With 18V LXT Sub-Compact Brushless

November 2, 2016

Makita 18V LXT Sub-Compact Brushless tools, a new class in cordless, are the most compact and lightest weight in the 18-volt category.

LA MIRADA, Calif., Nov. 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — Makita® has created a new class in cordless tools with the release of 18V LXT® Sub-Compact Brushless. The new 18V LXT Sub-Compact Brushless are the most compact and lightest weight tools in the 18V category, giving contractors the size and handling of a 12-volt tool with the performance, power and compatibility of 18 volt.

Video – https://www.youtube.com/watch?v=nT0YtOxFWgo&feature=youtu.be

Photo – http://photos.prnewswire.com/prnh/20161101/435017

The Latest in a Series of Cordless Milestones

“When nickel-cadmium and nickel-metal hydride batteries dominated cordless tools in 2005, Makita dumped this old battery technology and created the world’s first lithium-ion tool system with 18-volt slide batteries,” said Wayne Hart, Communications Manager, Makita USA. “Makita followed up with the first 18-volt Compact category, brushless motor technology for power tools, and 18V X2 LXT, the industry’s first tools powered by two 18-volt batteries. With the new 18V LXT Sub-Compact, Makita has created another new class in cordless with the most compact and lightest weight tools in the category – and they carry a new black trade dress to mark this new innovation and to distinguish them from similarly-sized Makita 12-volt tools.”

It’s all part of Makita’s expanding 18V LXT system. With over 150 solutions, LXT is the world’s largest cordless tool system powered by 18-volt lithium-ion slide-style batteries.

Do More with Less in One Battery Platform

The new 18V Sub-Compact driver-drill and impact driver are a welcome solution to contractors managing both 12-volt and 18-volt battery platforms, or for anyone seeking less bulk and weight in cordless tools for drilling, driving and fastening.

“Research on commercial and residential job sites showed us that many contractors own both 12-volt and 18-volt tools, and if a job requires the power of a 12-volt tool then they’ll definitely reach for the most compact tool first,” said Carlos Quintana, Sr. Product Manager, Cordless, Makita USA. “18V LXT Sub-Compact Brushless tools give contractors the compact size of a 12-volt tool while remaining in the 18-volt battery platform, and they deliver the performance to cover most applications on the job site. The expansive breadth-of-line of the Makita LXT System means an 18-volt battery from any LXT tool will power the 18-volt Sub-Compact driver-drill and impact driver.”

Purpose-Built Brushless Motors

Both tools feature brushless motors purpose-built for the product and related applications, combining power and efficiency in a more compact size. Makita brushless motors are engineered for up to 50% longer run time, increased power and speed, and longer tool life.

18V LXT Sub-Compact Brushless ½” Driver-Drill (XFD11ZB)

At only 6-3/8 in. and 2.8 lbs. (with 2.0Ah battery) the 18V LXT Sub-Compact Brushless Driver-Drill offers superior comfort and handling, and is built for a broad range of applications. For users running drill bits, spade bits, and fastening bits – or for electricians running the commonly-used 1-3/8″ hole saw – the XFD11ZB is a more compact solution for these widely-used applications. The XFD11ZB has a mechanical variable 2-speed transmission (0-500 & 0-1,700 RPM) and dual L.E.D. lights to illuminate the work area.

18V LXT Sub-Compact Brushless Impact Driver (XDT15ZB)

The 18V LXT Sub-Compact Brushless Impact Driver has two speed settings and 1,240 in.lbs. of Max Torque for a full range of fastening applications. The new Assist Mode (A-mode) setting helps eliminate “screw cam-out” and “cross threading” by driving at low speed until tightening begins, and is ideal for driving longer fasteners. At only 5-5/16 in. and 2.6 lbs. (with 2.0Ah battery) it is an ultra-compact fastening solution with superior comfort and handling.

Specifications

The 18V Sub-Compact Driver-Drill and Impact Driver available as a tool-only and also in a combo kit (CX200RB) that includes two 18V LXT Lithium-Ion 2.0Ah batteries, Rapid Optimum Charger, and tool bag.

About Makita®

Makita® is a worldwide manufacturer of industrial quality power tools and outdoor power equipment, and offers a wide range of industrial accessories. Makita utilizes leading-edge technology and innovation to engineer tools that are more compact with less weight yet deliver industrial power and results. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network located throughout the U.S.A. Contact Makita: 800/4-MAKITA (800/462-5482) or makitatools.com. Follow Makita: facebook.com/makitatoolspage, twitter.com/makitatools, youtube.com/makitapowertools, instagram.com/makitatools.

Website: www.makitatools.com
Facebook: @makitatools
Instagram @makitatools
Twitter: @makitatools

Inter-American Foundation CEO Announces Plans to Step Down

November 2, 2016

WASHINGTON, Nov. 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Inter-American Foundation (IAF) today announced that President and Chief Executive Officer Robert N. Kaplan has decided to step down, effective May 2017, after more than six years of successful leadership, to pursue personal interests outside of the organization.

“We are grateful to Bob for his leadership and unwavering commitment to citizen-led development efforts across the Hemisphere,” said IAF Board Chairman Eddy Arriola on Kaplan’s decision. “His expertise, passion, and vision for the region have not only taken IAF to a new level but inspired those that have had the pleasure to work with him. We are particularly appreciative of Bob’s willingness to ensure a smooth transition to his successor so that IAF’s important work can continue uninterrupted.”

Kaplan’s tenure at the IAF has been marked by an emphasis on empowering local citizens’ organizations across the region and helping them connect and collaborate with each other. By bringing the power of these relationships to the center of the IAF’s efforts, the foundation has stayed true to its long-standing commitment to helping local people take charge of their communities’ development in partnership with a wide array of public and private organizations.

Kaplan said: “The mission of the IAF to support thriving communities across Latin America and the Caribbean has been both a professional pursuit and personal passion for me. I feel incredibly fortunate to have been able to work alongside such a talented and dedicated group of colleagues and partners across the region. I especially want to thank the Board of Directors for their commitment to the IAF and their steadfast support during my tenure.”

Kaplan joined the Inter-American Foundation on November 1, 2010, as President and Chief Executive Officer. Before joining the IAF, he served for many years at the Inter-American Development Bank in a number of leadership positions.

About IAF
The IAF, an independent U.S. government agency, was created in 1969 to channel development assistance directly to the organized poor in Latin America and the Caribbean. The IAF has carried out its mandate by providing financial and other support for the best self-help initiatives developed by local grassroots groups and non-governmental organizations. It also encourages partnerships among community organizations, business and local government directed at improving the quality of life for poor people and strengthening democratic practices. The IAF is governed by a board of directors appointed by the President of the United States and confirmed by the U.S. Senate. A president, appointed by the board, serves as the IAF’s chief executive officer, managing a small group of professional staff in Washington, D.C. The IAF is currently active in 20 countries across Latin America and the Caribbean.

Media Contact:
Manuel A. Nuñez
202-683-7185
[email protected]
www.iaf.gov

Fresh Avocados Join American Heart Association’s National Eating Healthy Day Campaign

November 2, 2016

MISSION VIEJO, California, Nov. 2, 2016 /PRNewswire-HISPANIC PR WIRE/ — Aguacates Frescos-Saborea Uno Hoy^® proudly joins forces with the American Heart Association to challenge Americans to commit to healthier eating. Starting today, National Eating Healthy Day, and throughout the month, there will be bilingual activations around the country integrating the goodness of healthy avocados to encourage families to add one extra cup of fruits and vegetables, which is two servings, to their daily diets. It is estimated that if Americans ate the recommended amounts of fruits and vegetables every day, approximately 39,900 deaths would be prevented each year from cardiovascular diseases, stroke and diabetes.¹

For U.S. Hispanics, where the family’s well-being is culturally central, National Eating Healthy Day is also an opportunity to emphasize that the foundation to a heart-healthy lifestyle starts in the home and when children are young, still forming their food preferences.

“The American Heart Association recognizes that children who have positive early experiences with fruits and vegetables are more likely to choose and consume those foods later in life,” said Dr. Eduardo Sanchez, Chief Medical Officer for Prevention and Center for Heath, American Heart Association. “Early exposure to fruits like fresh avocados, already a big favorite for many, can encourage healthy nutrition habits that will carry through to adulthood and help safeguard against preventable diseases.”

“National Eating Healthy Day is a good reminder for Hispanic families that we influence the long-term food choices of our children based on what we serve them when they are still developing their taste buds,” said Sylvia Melendez– Klinger, R.D. “Fresh avocados – soft, deliciously creamy and nutrient-dense – can be a healthy, ideal first food for infants and toddlers and promising gateways to helping children establish nutritious eating patterns across their lifespan.”

Fresh avocados are a Hispanic staple, already enjoyed 1.5 times more often in a Hispanic household than in the general market.²They can be a delicious part of a heart-healthy eating pattern because they contain naturally good fat and are sodium and cholesterol free. Avocados are a good source of fiber and folate and contribute nearly 20 nutrients including vitamins, minerals and phytonutrients.

1.	American Heart Association, March 2015
2.	Hass Avocado Board, 2016 Hispanic Tracking Study

The American Heart Association recognizes that avocados can be part of a heart-healthy diet. There are now 25 family-friendly Aguacates Frescos-Saborea Uno Hoy^®recipes available to help make it easier for families to reach the recommended amounts of fruits and vegetables every day. To learn more about the heart-healthy benefits of fresh avocados and explore the gallery of Heart-Check certified avocado recipes, visit SaboreaUnoHoy.com/mascolor for Spanish language or for English, visit LoveOneToday.com/pluscolor.

About the Hass Avocado Board

The Hass Avocado Board (HAB) is an agriculture promotion group established in 2002 to promote the consumption of Hass Avocados in the United States. A 12-member board representing domestic producers and importers of Hass Avocados directs HAB’s promotion, research and information programs under supervision of the United States Department of Agriculture. Funding for HAB comes from Hass avocado producers and importers in the United States. In 2010, HAB established a nutrition research program to increase awareness and improve understanding of the unique benefits of avocados to human health. For a comprehensive collection of published nutrition and scientific literature, authoritative reports and other articles on or related to avocados, their nutrients and eating patterns that include them, visit avocadonutritioncenter.com. For tips and recipes in Spanish, visit SaboreaUnoHoy.com or in English visit LoveOneToday.com. Follow HAB on Facebook, Twitter, Pinterest and YouTube.

About the American Heart Association and American Stroke Association

The American Heart Association and the American Stroke Association are devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based American Heart Association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. The American Stroke Association is a division of the American Heart Association. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.

Contact:	Vickie Fite for Hass Avocado Board
	[email protected]
	(310) 613-0937

Photo – http://photos.prnewswire.com/prnh/20161031/435206

Let’s Celebrate ¡Vive Tu Vida! Get Up! Get Moving!® 10th Year Anniversary in Houston!

November 1, 2016

HOUSTON, Nov. 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — This Saturday, November 5, 2016, the National Alliance for Hispanic Health and the Hispanic Health Coalition, present the 10th Annual ¡Vive tu vida! Get Up! Get Moving!^®Houston at Mason Park. The event promotes Hispanic family physical activity and good nutrition for better health and wellness for all. This FREE, open to the public event, is made possible by an extraordinary group of partners and volunteers.

“We are so proud to be celebrating our 10^th year having this event in Mason Park. This community is very interested in knowing how to stay healthy,” said Daisy Morales, President of the Hispanic Health Coalition. “We have individuals that come every year to get their flu shots and high blood pressure screenings. Last year we had 42 individuals to follow up with a provider based on their health screenings. Legacy Health Clinic was there and helped them schedule appointments with a doctor at their clinic. It was so satisfying to know that 42 individuals are getting the medical care they need before suffering a stroke or heart attack”

What:

Health Screenings and Flu Shots : FREE Cholesterol, glucose, kidneys, and more!
Fitness: Wellness Walk (8:00 am-9:00am), Tennis Clinics, Soccer, Basketball, Hip-Hop Dancing
Health Information: Health Education on the Health insurance Marketplace
Nutrition: Fresh fruits, vegetables and healthy snacks available
Family fun: Mechanical Bull, Obstacle Course, Games, Raffles and Giveaways, Music,

Where: Mason Park, 541 South 75^th Street, Houston, TX
When: Saturday, November 5, 2016 from 10:00 am to 2:00 pm
Cost: FREE!

“We are celebrating a 10-year anniversary of ¡Vive to Vida! Get Up! Get Moving!, the nation’s largest annual event series promoting healthy lifestyles in Hispanic communities,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group. “Driven by a “can-do” volunteer spirit, ¡Vive to Vida! Get Up! Get Moving! is working neighbor-to-neighbor to support healthier environments.”

“We are proud to support ¡Vive to Vida! Get Up! Get Moving!® events across the country,” said Robert Forrester, president of Newman’s Own Foundation. “The Foundation places a high priority on improving nutrition access, and National Alliance for Hispanic Health is working at the community level to advance the health and wellness of individuals.”

2017 Acura NSX GT3 Driver Lineup Features Talent, Experience

November 1, 2016

2017 Acura NSX GT3 Racing Drivers (From Left to Right): Ryan Eversley, Peter Cunningham, Art St. Cyr, Michael Shank, Katherine Legge, Oswaldo Negri Jr., Andy Lally, Jeff Segal

LAS VEGAS, Nov. 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — Acura Motorsports today announced that Michael Shank Racing (MSR) and RealTime Racing will field impressive and experienced driver lineups in the 2017 IMSA WeatherTech SportsCar Championship and SCCA Pirelli World Challenge.

MSR full-season drivers running the IMSA circuit will include Andy Lally, Katherine Legge, Oswaldo “Ozz” Negri, Jr., and Jeff Segal. The full-year RealTime lineup in the Pirelli World Challenge includes the returning Ryan Eversley and Peter Kox. Each team will field a pair of new Acura NSX GT3 race cars. The NSX GT3 will make its race debut in the Rolex 24 at Daytona International Speedway in January.

“It was an arduous selection process, but we’re extraordinarily pleased with the dynamic and experienced driver lineup which will launch our 2017 Acura Motorsports program with the new NSX GT3,” said Art St. Cyr, president of Honda Performance Development. “We believe we’ve assembled a group of drivers who have the skill and experience to take the Acura NSX GT3 to Victory Circle, and who will proudly represent the performance DNA of the Acura brand for our many fans.”

The drivers, along with team owners Michael Shank and Peter Cunningham and St. Cyr, will be available for a meet-and-greet from 12:30 – 1:30 p.m. Tuesday, November 1. The Acura display is located at booth 24877, in the Central Hall.

IMSA WeatherTech SportsCar Championship
Lally, 41, is a three-time Grand-Am class champion, with more than 30 career sports car racing victories. He is a five-time class winner of the Rolex 24, most recently winning GTD at 2016 Daytona International Speedway. The New York native also won Rookie of the Year honors in NASCAR Sprint Cup competition in 2011.

British-born Legge became the first woman to lead the Rolex 24 overall, in 2016, and the first woman to lead an American Le Mans Series Race, at Road America in 2013. Legge, 36, is a two-time Indianapolis 500 starter, most recently driving at The Brickyard for Schmidt Peterson Motorsports in 2013.

Negri has anchored the MSR driver lineup since joining the team in 2004, scoring podium finishes each season and five career victories, including the 2012 Rolex 24 and the 2016 season-ending Petit Le Mans at Road Atlanta, which secured the North American Endurance Championship manufacturers’ title for Honda. The 52-year-old native Brazilian makes his home in Miami.

Segal became the youngest champion in Continental Tire SportsCar Challenge history in 2006. The 31-year-old Miami-based driver has a dozen North American sports car class victories to his credit, winning the Grand-Am GT championship title in both 2010 and 2012. He was part of the winning GTD driver lineup at the 2014 Rolex 24 and in GTE-Am at the 2016 24 Hours of Le Mans.

Operating for the past two seasons as a customer team fielding a Honda-powered Ligier chassis in IMSA’s prototype division, Michael Shank Racing has been a consistent front-runner in the headline category of the WeatherTech SportsCar Championship, with two race wins and four podium finishes this season. The Columbus, Ohio-based operation will run a pair of Acura NSX GT3s in the GTD class of the endurance racing series.

SCCA Pirelli World Challenge
Returning for his third season with RealTime Racing and Acura, the 33-year-old Eversley recorded three Pirelli World Challenge GT race victories driving an Acura TLX GT for RealTime in 2015-16, including a race weekend sweep of the two PWC GT events at Road America in June. The Georgia native has also been a multiple race winner driving a variety of Honda Civic Si’s in the Continental Tire SportsCar Challenge

Veteran GT racer Peter Kox, 52, joined the Acura Motorsports effort earlier this year as test and development driver for the NSX GT3. The Dutch driver has a long history with various European Honda Racing programs, including three years in the British and European Touring Car championships from 1998-2000. He is a previous class winner at Le Mans, in 2003, and was part of the winning lineup at the 24 Hours of Brno in the Czech Republic earlier this month.

Long-time Acura Motorsports partner RealTime Racing will again contest the Pirelli World Challenge, switching to the new NSX GT3 from the Acura TLX GT, which the Wisconsin-based team drove to three victories during the past two seasons. RealTime has a long history of success in racing a wide range of Acura and Honda products, including 88 World Challenge race victories and 14 championships since 1993.

Acura NSX GT3
The Acura NSX GT3 racecar features custom bodywork and aero components including a rear wing, underbody diffuser and enlarged hood vents for efficient engine cooling. The NSX GT3 utilizes the production NSX’s ultra-rigid and lightweight multi-material body with aluminum-intensive space frame, which is produced at the Performance Manufacturing Center in Ohio, the exclusive worldwide manufacturing facility for the NSX.[i]

The NSX GT3 is powered by a 3.5-liter, 75-degree, twin-turbocharged DOHC V-6 engine, also manufactured in Ohio. [ii] The racing powerplant uses the same design specifications as the the production 2017 Acura NSX, including the block, heads, valve train, crankshaft, pistons and dry-sump lubrication system. The engine is paired with a 6-speed, sequential-shift racing gearbox, delivering power to the rear wheels.

The Acura NSX GT3 will add to a rich legacy of Acura sports car racing campaigns and championships, including the 1991, 1992 and 1993 IMSA Camel Lights manufacturer and driver championships, and the 2009 American Le Mans Series manufacturer, driver and team championships in both the LMP1 and LMP2 classes.

About the Acura NSX
Created to bring a new sports experience to the supercar segment, the next-generation Acura NSX challenges conventional beliefs about supercars, with cutting-edge and world-first technologies. Much as the first generation NSX did a quarter century ago, the 2017 NSX breaks the mold through a first-of-its-kind Sport Hybrid Super Handling All-Wheel Drive^™ power unit, a multi-material body structure, advanced aerodynamics and a cockpit that supports performance driving on every level without sacrificing comfort. The 2017 Acura NSX is the only supercar designed, developed and manufactured in the U.S. with production exclusively at the Performance Manufacturing Center in Marysville, Ohio[iii].

About Acura
Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance through advanced product design and innovative technologies like Acura Super Handling All-Wheel Drive (SH-AWD^®) and Precision All-Wheel Steer™ (P-AWS^®). On March 27, 2016, Acura will celebrate the 30th anniversary of its launch as the first luxury nameplate from a Japanese automaker.

The Acura lineup features five distinctive core models – the RLX luxury flagship sedan, the TLX performance luxury sedan, the ILX sport sedan, the 5-passenger RDX luxury crossover SUV, and the Acura MDX, America’s all-time best-selling three-row luxury SUV. This spring, Acura launched the next-generation, electrified NSX supercar as a new and pinnacle expression of Acura Precision Crafted Performance.

For More Information
Consumer information is available at http://www.acura.com. To join the Acura community on Facebook, visit http://www.facebook.com/acura. Additional media information including pricing, features and high-resolution photography is available at acuranews.com/channels/acura-automobiles.

[i] Assembled in the U.S. using domestically and globally sourced parts
[ii] Assembled in the U.S. using domestically and globally sourced parts
[iii] Assembled in the U.S. using domestically and globally sourced parts

Photo – http://photos.prnewswire.com/prnh/20161101/434670
Logo – http://photos.prnewswire.com/prnh/20100923/ACURALOGO

Two Royalton Luxury Resorts ranked among best in the Caribbean by Conde Nast Traveler Reader’s Choice Awards

November 1, 2016

TORONTO, Nov. 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — One of the most respected and credible luxury travel publications, Conde Nast Traveler has ranked Royalton Punta Cana and CHIC Punta Cana among the Top Resorts in the Caribbean for its 2016 Reader’s Choice Awards.

“Royalton Punta Cana has been operating for nearly four years and CHIC just under two, so we are extremely proud of our dedicated management and staff who have achieved this honor in a short period of time,” said Mauricio Zarate, General Manager of Royalton Luxury Resorts in the Dominican Republic.

An award based strictly on traveler feedback, the Reader’s Choice Award is a strong acknowledgement of each resort’s dedication to customer service. Between April and July of 2016, over 300,000 people cast their vote on more than 20,000 experiences, and chose to rank both Royalton Punta Cana and CHIC among the top 60 luxury resorts in the Caribbean.

“Royalton Luxury Resorts is still establishing itself and remains an emerging brand,” said Jordi Pelfort, Managing Director of Blue Diamond Resorts. “However, as Royalton has been the recipient of numerous industry-leading accolades so far, we are thrilled to see how Royalton will grow over the next few years.”

Royalton Luxury Resorts offer guests an unforgettably elegant vacation experience in some of the Caribbean’s most sought-after destinations. With signature All-in Luxury® features including the premium, handcrafted DreamBed™, Unlimited Reservation-Free Luxury Dining, All-In Connectivity™, a Sports Event Guarantee™, elegantly styled rooms, splash parks, superb culinary options and entertainment for guests of all ages, Royalton Luxury Resorts are confirmed leaders in luxury vacation experiences. In each of these modern and contemporary hotels in Mexico, the Dominican Republic and Jamaica, Diamond Club™ upgrades are available for the most discerning guest offering butler service, premium in-suite liquor, exclusive pool and beach areas and the Diamond Club™ Lounge for private hors d’oeuvres and cocktails.

To book your next luxury all-inclusive vacation visit www.royaltonresorts.com or contact your travel agent.

About Royalton Luxury Resorts
Epitomizing modern elegance, award winning Royalton Luxury Resorts offer All-In Luxury® vacations in some of the world’s most popular tropical destinations, including Jamaica, the Dominican Republic, Mexico and Cuba. Boasting an array of world-class all inclusive features including the premium, handcrafted DreamBed™, unlimited reservation-free luxury dining, All-In Connectivity™ with complimentary Wi-Fi and in-room long distance calling, a Sports Event Guarantee™, and more. Many of the resorts cater equally to families and couples alike, with industry-leading supervised kids and teen activities offered at no additional cost combined with family-friendly accommodation and dining options. Royalton Luxury Resorts will expand its offering of upscale and elegant vacation experiences with the addition of five new resorts, Royalton Blue Waters which opened on October 15^th and Royalton Saint Lucia, Royalton Negril and their adults only Hideaway will open January 15, 2017.

For further information: Natalie Walsh, Corporate Public Relations Specialist, Blue Diamond Resorts, +1-647-545-6926, [email protected]

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