Sensis Wins Big at the 2016 ANA Multicultural Excellence Awards with its “Can I Bring It?” USDA Radio Ads

October 25, 2016

LOS ANGELES, Oct. 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — Sensis was honored at this year’s ANA Multicultural Excellence Awards, where the cross-cultural marketing agency walked away with the Audio award for the radio spots it produced for USDA’s Animal and Plant Health Inspection Service (APHIS) – the agency responsible for protecting U.S. agriculture from invasive pests and diseases.

USDA APHIS engaged Sensis to create a campaign that would help reduce the amount of prohibited food or plant items that are carried by travelers into the U.S. mainland, while increasing awareness of the threat of invasive species entering the U.S. from other countries. Sensis met the challenge with “Can I Bring It?” – an integrated, cross-cultural advertising campaign that reached multiple targets with tailored, in-language communications in Spanish, Mandarin, and English. Sensis created in-language video, audio, outdoor billboards, digital ads as well as an easy-to-navigate website to help travelers find out if the food and plant items they wished to bring were allowed. The agency’s audio creative is what earned Sensis the ANA Multicultural Excellence Award.

“As an agency with cross-cultural marketing at its core, this is a meaningful win for us,” says Jose Villa, founder and president of Sensis. “Reaching multiple audiences in-culture, while driving measurable behavior change is what we do well, so receiving this recognition from our industry peers at the ANA reinforces our core mission.”

This is the first ANA Multicultural Excellence Award win for Sensis.

About USDA APHIS: The Animal and Plant Health Inspection Service is a multi-faceted Agency with a broad mission area that includes protecting and promoting U.S. agricultural health, regulating genetically engineered organisms, administering the Animal Welfare Act and carrying out wildlife damage management activities. These efforts support the overall mission of USDA, which is to protect and promote food, agriculture, natural resources and related issues.

About Sensis: Sensis is a cross-cultural marketing agency driving behavior change. Working beyond ethnic boxes, the agency creates useful, digitally relevant content to drive consumer action across cultures. Along with its integrated advertising core, Sensis offerings include specialty practices SensisHealth, SensisChallenges and SensisCMO. Agency clients include the FDA, Sempra Energy, AltaMed Health Services, Sony Pictures, UCLA Extension, CalOptima, United Healthcare, Union Bank, WorldRemit, Germania Insurance, the OC Fair, the CDC, the U.S. Air Force, Boston College, and the Army National Guard. For more information, visit SensisAgency.com.

FOR MORE INFORMATION, CONTACT:
Felischa Marye
Sensis
[email protected]
213.341.0171, ext. 750

Accelerated Cure Project for Multiple Sclerosis Approved for a $250,000 Engagement Award by the Patient-Centered Outcomes Research Institute

October 25, 2016

WALTHAM, Massachusetts, Oct. 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — A team led by the Accelerated Cure Project for Multiple Sclerosis (ACP) has been approved for a Eugene Washington PCORI Engagement Award by the Patient-Centered Outcomes Research Institute (PCORI) to support development of the Multiple Sclerosis (MS) Minority Research Engagement Partnership Network, a collaboration designed to identify and address disparities and increase participation by underrepresented communities in MS medical research.

ACP will partner with Feinstein Kean Healthcare, a strategic communications firm, to build a representative Partnership Network of stakeholders who together can identify barriers to participation in multiple sclerosis (MS) medical research by underrepresented communities and develop and test solutions to address and overcome those barriers. Hollie Schmidt, Vice President of Scientific Operations at ACP, will lead the engagement project.

Although MS has traditionally been thought of as a disease more prevalent among White populations, recent studies show that African Americans may have the highest risk for not only for MS, but for more aggressive forms of the disease. African Americans and Latinos are also less likely to receive health services and treatments. Minorities have lower representation rates in MS medical research.

“There is a tremendous need to involve minority communities in the design and development of research, and to engage researchers in increasing their representation in clinical studies,” said Robert McBurney, President and CEO of the Accelerated Cure Project for MS. “This award will allow ACP to grow vital minority engagement in our own patient-powered MS research network, iConquerMS™, and in numerous other MS research projects. We are pleased that PCORI has recognized the potential this program has to make important inroads in building minority participation, not only in MS research, but in all areas of medical research.”

Focusing primarily on African-American and Hispanic-American communities, the Partnership Network will develop a partnership structure, strategy, and toolkit to support a variety of outreach activities, based on the analysis of barriers conducted by the network and the resulting strategies that are developed by the network in the first two years. ACP intends to build upon gains made beyond the period of the contract and serve as a model for outreach in other disease areas as well.

“Community participation in identifying key issues and solutions is of paramount importance to meaningful and relevant research and to sustainable change,” said Monique LaRocque, M.P.H., Senior Vice President at Feinstein Kean Healthcare. “The Partnership Network will bring more patients, caregivers, clinicians, researchers, and other healthcare stakeholders into the multiple sclerosis research process to build a community that is better equipped to participate in patient-centered research. It will be an inclusive, comprehensive, and far-reaching program that leverages synergies with the iConquerMS™ initiative.”

“As a Black woman living with multiple sclerosis, I am ecstatic that PCORI is recognizing the Accelerated Cure Project’s MS efforts,” said Anita Williams, an iConquerMS™ member and patient advisor to the minority engagement project. “It is so important to understand the barriers preventing underrepresented groups from participating in MS research and I am excited that there will a dedicated network to help address disparities in MS.”

The project is part of a portfolio of projects approved for PCORI funding to help develop a skilled community of patients and other stakeholders from across the entire healthcare enterprise and to involve them meaningfully in every aspect of PCORI’s work.

“This project was selected for Engagement Award funding not only for its commitment to engaging patients and other stakeholders, but also for its potential to increase the usefulness and trustworthiness of the information we produce and facilitate its dissemination and uptake,” said Jean Slutsky, PCORI’s Chief Engagement and Dissemination Officer. “We believe the results of this project may have potential to improve outreach among different underrepresented populations and other disease states, and we look forward to following its progress and working with ACP to share the results.”

ACP’s project and the other projects approved for funding by the PCORI Engagement Award Program were selected through a highly competitive review process in which applications were assessed for their ability to meet PCORI’s engagement goals and objectives, as well as program criteria. For more information about PCORI’s funding to support engagement efforts, visit http://www.pcori.org/content/eugene-washington-pcori-engagement-awards/.

PCORI is an independent, non-profit organization authorized by Congress in 2010 to fund comparative effectiveness research that will provide patients, their caregivers, and clinicians with the evidence needed to make better-informed health and healthcare decisions. PCORI is committed to seeking input from a broad range of stakeholders to guide its work.

About Accelerated Cure Project for MS
Accelerated Cure Project for MS (ACP) is a nonprofit organization whose mission is to accelerate research efforts to improve diagnosis, to optimize treatment and to cure MS. ACP believes that research is the only way to greatly improve the outlook for people with MS. The organization promotes scientific collaboration and accelerates research by rapidly and cost-effectively providing researchers with data and biospecimens they need to explore novel research ideas that can lead to better diagnoses, to new treatments and to cures for people with MS. Its resources have supported more than 100 research studies worldwide that have generated more than 1 trillion returned data points for collaborative data mining and disease modeling. To learn more about the focus, activities, and impact of ACP, please visit http://www.acceleratedcure.org.

About Feinstein Kean Healthcare
Feinstein Kean Healthcare (FKH) is a leading strategy and communications partner for emerging and established organizations whose innovations are helping to transform life sciences and healthcare. The firm works with clients at the intersection where disruptive technologies and ideas influence medicine, clinical research and practice, business models, public policy, and public opinion and behaviors. For 25 years, FKH has been a trusted partner to leading pharmaceutical, healthcare, technology, biotechnology, informatics, and patient advocacy organizations. Hundreds of clients have turned to FKH to develop and execute programs that drive product commercialization; forge partnerships; transform markets; build constituencies; and help to shape policies. FKH established the first personalized medicine practice in the nation in 2004, and has worked with commercial, academic, and government innovators to advance adoption of personalized medicine approaches ever since. Learn more at http://fkhealth.com/.

About PCORI
The Patient-Centered Outcomes Research Institute (PCORI) is an independent, nonprofit organization authorized by Congress in 2010. Its mission is to fund research that will provide patients, their caregivers, and clinicians with the evidence-based information needed to make better-informed healthcare decisions. PCORI is committed to continuously seeking input from a broad range of stakeholders to guide its work. PCORI has awarded a total of $464.4 million since it began funding CER in 2012. For more information about PCORI funding, visit http://pcori.org/funding-opportunities. More information is available at www.pcori.org.

Contact:
Sara Loud
+1-781-487-0032
[email protected]

Latest FareCompare.com Analysis Reveals U.S. Cities Where Flyers Are Paying Less, More for Thanksgiving Airfare this Year

October 25, 2016

DALLAS, Oct. 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — FareCompare.com has released new year-over-year Thanksgiving pricing comparisons from proprietary data based on the analysis of 3.2 million airfares for 25 of the busiest domestic markets. Highlights include:

Seventeen of the top 25 cities experienced a price decrease from 2016 to 2015
The cities with the biggest price drops for Thanksgiving airfare were:
- Minneapolis/St. Paul: 15% less ($480 in 2016 vs $565 in 2015)
- Cleveland: 10% less ($474 in 2016 vs. $526 in 2015)
- Chicago: 9% less ($491 in 2016 vs. $540 in 2015)
- Boston: 9% less ($615 in 2016 vs. $673 in 2015)
- Indianapolis: 8% less ($462 in 2016 vs. $536 in 2015
The cities with the biggest price increases for Thanksgiving were:
- Philadelphia: 11% more ($592 in 2016 vs. $575 in 2015)
- Houston: 6% more ($575 in 2016 vs. $544 in 2015)
Orlando and Washington, D.C. saw no significant change

“Overall, this is good news for flyers in the U.S.,” said Rick Seaney, CEO and Co-Founder, FareCompare. “And it reinforces the notion that the four largest carriers in the U.S. continue to face stiff competition from a host of low cost carriers.”

The chart below breaks down the 25 cities included in the FareCompare Thanksgiving analysis. Fares were to domestic destinations and limited to nonstop and one-stop flights with a 60-90 advance purchase window departing the Tuesday or Wednesday before Thanksgiving and returning Saturday or Sunday.

City	2016 Average Price	2015 Average Price	Price Change in $	Price Change in %
Atlanta	$439	$453	($14)	-3%
Boston	$615	$673	($58)	-9%
Baltimore	$539	$531	$7	+1%
Chicago	$491	$540	($48)	-9%
Cleveland	$475	$527	($52)	-10%
Charlotte	$490	$499	($9)	-2%
Denver	$530	$535	($5)	-1%
Dallas/Fort- Worth	$518	$497	$21	+4%
Detroit	$505	$521	($16)	-3%
Houston	$575	$544	$32	+6%
Indianapolis	$492	$536	($44)	-8%
Las Vegas	$487	$474	$13	+3%
Los Angeles	$644	$621	$23	+4%
Miami	$443	$427	$16	+4%
Minneapolis/St. Paul	$480	$565	($85)	-15%
New York	$586	$624	($38)	-6%
Orlando	$431	$430	$1	0%
Portland	$593	$613	($20)	-3%
Philadelphia	$592	$535	$57	+11%
Phoenix	$499	$508	($10)	-2%
San Diego	$615	$621	($7)	-1%
San Antonio	$517	$530	($14)	-3%
Seattle	$600	$614	($14)	-2%
San Francisco	$668	$688	($20)	-3%
Washington, D.C.	$541	$543	($2)	0%

About FareCompare

Headquartered in Dallas, FareCompare makes shopping for airfare easy and simple by comparing currently available fares from a wide variety of sources through one simple search. The company’s multiple products allow customers across the world to keep track of their favorite destinations and specific travel dates, plus find great low price deals that are not publicized through its best-in-class deal detection algorithms. FareCompare.com is the trusted source of 6 million global users every month.

Live Nation Entertainment Schedules Third Quarter 2016 Earnings Release And Teleconference

October 24, 2016

LOS ANGELES, Oct. 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — Live Nation Entertainment, Inc. (NYSE: LYV), the world’s leading live entertainment and ecommerce company, announced today that it will release its third quarter 2016 financial results after market hours on Monday, November 7, 2016. Michael Rapino, Live Nation Entertainment’s President and Chief Executive Officer, will host a teleconference that day to discuss the company’s financial performance at 5:00 p.m. ET.

The teleconference will be available via live webcast. All interested parties should visit the “Events & Webcasts” section of the company’s website at www.investors.livenationentertainment.com to register for the webcast. Supplemental statistical and financial information to be provided on the call, if any, will be available under the same link.

Additionally, Mr. Rapino will be making a presentation during the Liberty Media Corporation annual Investor Meeting at approximately 9:50 a.m. ET (6:50 a.m. PT) on Thursday, November 10, 2016 in New York City. During his presentation, Mr. Rapino may address the company’s long-term strategic direction, financial performance, and outlook.

A live audio webcast of the conference presentation, as well as any accompanying written materials, will be available on the “Events & Webcasts” section of the company’s website at www.investors.livenationentertainment.com along with a replay of the webcast following the event.

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

Mexico Tourism Board Celebrates Day of the Dead

October 24, 2016

New Initiative Raises Awareness and Invites Travelers to Celebrate the Holiday through First-Ever Parade and Major Brand Partnerships

MEXICO CITY, Oct. 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today, the Mexico Tourism Board (MTB) announced a new, multi-faceted campaign to bring tourists to Mexico during the annual Day of the Dead holiday that is celebrated all over the country. Encompassing both media and brand partnerships, MTB is also hosting an inaugural Day of the Dead Parade in the heart of Mexico City with the goal of drawing locals and tourists to experience this traditional holiday in a memorable way.

The Day of the Dead (Día de Muertos), an important festival in Mexico, celebrates the souls of departed loved ones. The traditions date back centuries, and origins of the festival can be traced back to Mesoamerican times when month-long celebrations were held.

“Día de Muertos, in various forms, has been an integral part of Mexican culture for centuries,” said Lourdes Berho, CEO of the Mexico Tourism Board. “The Mexico Tourism Board is thrilled to share time honoured rituals with the world with this initiative, and we invite everyone near and far to join us in celebrating our culture on this special holiday.”

Although traditions vary by regions, an integral theme of the festival is welcoming back the souls of lost loved ones. Family and friends of the departed decorate gravestones in bright flowers or build special altars in their home laid out with treats like sweets, liquor or gifts to entice souls back to earth for the day. The most iconic of these offerings are las calaveras, or the sugar skulls, decorated and engraved with the deceased’s name for the holiday.

The festivities are widely thought to be presided over by the goddess Mictecacíhuatl, wife of Mictlantecuhtli, Lord of the underworld. She is known as “Lady Death” or, more recently as “La Catrina”, a character created by artist José Guadalupe Posada. Her image has become a core part of celebrations across the country.

First-Ever Parade in Mexico City
On Saturday, October 29, Mexico City will host the first-ever Day of the Dead Parade, which will start at the Angel of Independence monument, go down Reforma, then towards the city center through 5 de Mayo Avenue. The parade route will showcase floats and costumed performers marching and dancing down the avenue, culminating in Mexico City’s iconic Zocalo square.

The parade can be enjoyed from 2 P.M. to 6 P.M CMT, and will be livestreamed via Facebook Live (www.facebook.com/VisitMexico) hosted by the popular Mexican talk radio show personality Martha Debayle.

In addition, participating restaurants and hotels will be joining the revelry with their own Day of the Dead altars during the festivities. Tourists and locals are invited to dress in colourful clothing, wear sugar skull masks and flower crowns, and bring traditional treats, like bread of the dead, for a truly immersive experience.

Activations and Media Partnerships
Additionally, the celebrations extend beyond just Mexico with a partnership with the legendary cultural and art magazine The New Yorker. In addition to digital and media elements throughout the month of October, an event was hosted in New York City on October 8. Consumers attended culinary demonstrations, Day of the Dead tutorials with Chef Joel Zaragoza as well as a mezcal and mixology class with spirits expert Steve Olson at New York’s Casa Neta restaurant.

In addition to the event, The New Yorker launched a newsletter edition detailing the events and rituals surrounding the Day of the Dead to be shared with the outlet’s subscribers.

Another media partner, National Geographic, will host a specialty photo collection for consumers in Washington, D.C. The collection, which opens on Nov. 3, outlines the traditions of the Day of the Dead throughout Mexico and the important role the celebration plays in Mexican culture and history.

In Mexico, Grupo Expansión’s publications: Chilango, Accent and Aire, will feature special sections on Day of the Dead, the history of the event, and this year’s celebrations throughout Mexico. As part of the collaboration, Chilango, Accent and Aire will even offer individual booklets in each of their October or November print editions for consumers to deep-dive into the traditions of Day of the Dead, and see the ways they can join the celebration from anywhere around the world.

Additional activities include special Day of the Dead content for social and public relations efforts, social media amplification through official channels, and experiential initiatives such as familiarization trips to experience Mexico City.

For more information go to http://www.visitmexico.com/dofd.

Follow VisitMexico Social Media Platforms from Oct. 28 – Nov. 2 to join in on the Day of the Dead celebrations.
Facebook: /VisitMexico
Twitter: @WeVisitMexico
Instagram: /DescubreMiMexico
Pinterest: /VisitMex
Webpage: www.visitmexico.com

Logo – http://photos.prnewswire.com/prnh/20161024/431908LOGO

Ministers from the European Union, Latin America and the Caribbean united at the CELAC-UE Conclave

October 24, 2016

Republica Dominicana sede oficial del Conclave de Ministros de Relaciones Exteriores de Latinoamerica, Caribe y Union Europea CELAC-UE.

SANTO DOMINGO, Dominican Republic, Oct. 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — Dominican Republic has become the capital of transatlantic diplomacy today with the reception of more than 30 ministers and 59 delegations of countries participating at the first meeting of Foreign Ministers and Senior Officials of the Community of Latin American and Caribbean States (CELAC) and the European Union states, event that will be held until Wednesday.

DOMINICAN REPUBLIC host of the conclave of ministers of foreign affairs of Latin American, Caribbean and European Union CELAC-UE.

Federica Mogherini, Vice President and High Representative of the European Union for Foreign Affairs and Security will accompany the Minister of Foreign Affairs, Miguel Vargas Maldonado, in the development of the CELAC-UE meetings in the Caribbean nation.

The Minister from the Dominican Republic, motivated his counterparts from the Community of Latin American and Caribbean-European Union to participate actively in the dialogues, exhorting that the decisions taken should be based on consensus among participants, putting the general interest of bi-regional community first.

“We are at a critical point, where we are committed to ensure that the European CELAC-EU forum fulfills its transcendental purpose that has arisen facing common global challenges.”

“Therefore, I appeal to you all, so that your efforts are oriented towards consensus, under a constructive spirit, aimed at reconciling positions, putting aside what separates us, focusing on the goals that unite us”, added chancellor Vargas, as he welcomes the start of the of conclave discussions with a meeting of Senior Officials of the CELAC-EU.

Delegations Arriving

Since early hours, the Ministry of Foreign Affairs has been receiving the different delegations arriving in the country which include on the side of Latin American and Caribbean countries, the Vice President and Foreign Minister of Panama, Isabel De Saint Malo Alvarado; the foreign ministers of Chile, Heraldo Muñoz; Colombia, Maria Angela Holguin; Haiti, Perriot Delienne; Ecuador, Guillaume Long; El Salvador, Hugo Martinez; Guatemala, Carlos Raul Morales Moscoso; Bolivia, David Choquehuanca Cesoede; Belize, Wilfred Elrington; Antigua and Barbuda, Charles Henry Fernandez.

The ministers of Dominica, Francine Baron; Bahamas Frederick Mitchell; Barbados, Maxine McClean; Jamaica, Kamina Johnson Elizabeth Smith; Saint Kitts and Nevis, Mark Brantley; Argentina, Susana Malcorra; Honduras, Maria Dolores Lara Aguero; Costa Rica, Manuel González Sanz and Paraguay, Eladio Loizaga.

Meanwhile already in the Dominican capital are the European foreign ministers: from Portugal, Augusto Santos Silva; Latvia, Edgar Rinkevis; Poland, Witold Easzcykowski; Bélgoica, Didier Reynders; Slovakia, Miroslav Lajkac; Luxembourg, Jean Asselborn and Hungary, Peter Szijjarto.

Delegations led by deputy ministers and officials have arrived in Santo Domingo to join technical meetings, whose first and preliminary sessions initiated Sunday afternoon at the Foreign Relations Convention Center.

Several sessions of this kind will take place until tomorrow Tuesday afternoon, when the formal meeting of the Foreign Ministers will initiate with an opening ceremony led by Minister of Foreign Affairs of the Dominican Republic, Miguel Vargas and Vice President / High Representative of the European Union Affairs Foreign and Security Federica Mogherini, with the presence of the Dominican President Danilo Medina.

Foreign Minister Miguel Vargas pointed out that in accordance with the commitment made by the Dominican Republic as a country holding the Presidency Pro Tempore of CELAC, the Ministry has deployed all the arrangements and requirements for this encounter between Latin American, European, and Caribbean partners, stemming that the meetings be held auspiciously, with the will of strengthening the bi-regional dialogue for the benefit of our peoples and nations.

The Foreign Ministry has worked with effort and dedication to uphold the image of the country and further strengthen the regional leadership of the Dominican Republic.

Contact:
Hugo Beras
Communications Director
809-850-8787
[email protected]

Milagros Escarramán
Public Relations
Ministry of Foreign Relations from the Dominican Republic
849-410-7099
[email protected]

Photo – http://photos.prnewswire.com/prnh/20161024/431736

(Español) Las contribuciones de Pfizer y la Fundación Pfizer proporcionan apoyo vital para la respuesta al zika

October 24, 2016

Sorry, this entry is only available in Español.

SALUD al día magazine applauds the campaign “Women Voting for Our Future”, original initiative from Latinarrific

October 24, 2016

WESTON, Fla., Oct. 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — Latinarrific is an inspirational and transformational movement to help the American Latina be her best bi-cultural self.

Recently, Latinarrific has published a campaign calling Latina women to exercise their right to vote, this initiative is applauded, followed and promoted by SALUD al día magazine. Without any political encouragement on our side and more with a social vision than partisan, it seems very important to us that the Hispanic community in general, make a strong presence in these upcoming presidential elections.

The Hispanic community may have been used and duped many times, but what we can be sure of is that it represents a very significant minority who decides in electoral processes. This democratic right to vote allows us to be heard and taken into account. Although it takes a lot to eradicate specific problems of this minority, the only way is by being present at the time of the vote. Register and vote!!

#Latinarrificvote Campaign has been available in all social media and Latinarrific.com page, they have developed a series of videos that invite Hispanic women to vote, to be felt and count; that’s the best way we are taken into account.

SALUD al día magazine has a special interest in this campaign, because we get touched very closely, because we identify ourselves with it, because we are a company that belongs to the Hispanic minority in addition to also be a company whose owner is a woman. This upcoming presidential election is special; it is a little different from other elections. Hispanics and specifically Hispanic women, have been targeted by current presidential candidates and in some cases, not in the best way. Whether we agree or not what has been said about us, we must express our opinion, make us present through voting, that is the only way to make us taken into account.

I want to encourage any individuals, companies, organizations, social groups that are in favor of the rights of minorities in general, to echo this initiative by visiting the page latinarrific.com and SALUD al día magazine to watch the videos and become present in this campaign.

About SALUD al día magazine : SALUD al día magazine is a fully SPANISH life style health magazine that offers hard-hitting, current and authoritative medical news with individual perspectives for our Hispanic readership. Written by medical doctors and health professionals, the articles cover the latest trends in new treatments, prevention, nutrition, fitness, plus departments directed to women`s health, men`s health, children, teen and the aging.

We are the Hispanic printed media channel of diffusion for excellence for private and public health organizations, such as hospitals, doctors, foundations, laboratories, insurance and other professionals responsible for the health and wellbeing.

Post Consumer Brands Continues To Make Latino Market a Priority by Naming LatinWorks as Hispanic Agency of Record

October 24, 2016

LAKEVILLE, Minnesota, Oct. 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — Following a competitive review, Post Consumer Brands announced today LatinWorks has been named their new Hispanic Marketing Agency of Record for its Hispanic-investment brands. LatinWorks will lead Hispanic campaign strategy, creative, planning and execution for Post Consumer Brands, beginning work immediately on the Post Honey Bunches of Oats® and Post PEBBLES™ brand cereal franchises. LatinWorks will also be the lead across Post Consumer Brands for Hispanic best practices and corporate learning.

“We are incredibly proud that Honey Bunches of Oats® is the #1 ready-to-eat cereal brand among Hispanics in the United States, and are continuing our commitment to support and engage with this growing audience through culturally-relevant content and meaningful experiences,” said Melissa Saldana-Chase, Sr. Associate Marketing Manager, Multicultural, Post Consumer Brands. “We are thrilled to welcome LatinWorks to the Post family. We know the strategic and innovative work they are bringing to PEBBLES™ and Honey Bunches of Oats® will perfectly complement the brands’ current integrated marketing communications initiatives; and will help our brands strengthen our relevancy with this important consumer.”

The review, which began in July of this year, aimed to find a new agency partner to bring forward strategic planning, thinking and creative campaign development across all mediums.

About LatinWorks

LatinWorks is a full-service advertising agency specializing in cultural branding. A certified minority enterprise and member of the Omnicom DAS Global network, LatinWorks brings forth a fresh and progressive vision for a multicultural America that has made them one of the most in-demand and awarded creative agencies in the country. Some of their clients include: Anheuser-Busch, Austin Convention and Visitors Bureau, Target, PepsiCo, MLB, Mars and Domino’s Pizza. LatinWorks has brought nine Cannes Lions home to its Austin, Texas headquarters and was named Multicultural Agency of the Year three times from AdvertisingAge and Adweek. For more information, visit www.LatinWorks.com.

“Post Consumer Brands has been a leader in Hispanic marketing for many years so we were excited when the opportunity to share our thinking and join this award-winning team presented itself,” said Christy Kranik, EVP, General Manager.

LatinWorks will work with Post’s internal brand management and integrated marketing communications teams for Honey Bunches of Oats® and PEBBLES™, as well as the existing external agency partners for each brand, which include:

Honey Bunches of Oats®

Burns Group: General Market Creative
MediaVest │ Spark: General and Hispanic Market, Media
Hunter: General and Hispanic Market Public Relations, Social & Digital
Edge Marketing: Shopper

Post PEBBLES™

Public Works: General Market Creative, Social & Digital
MediaVest │ Spark: General and Hispanic Market, Media
Hunter: General and Hispanic Market Public Relations
Edge Marketing: Shopper

About Post Consumer Brands

Post Consumer Brands is a business unit of Post Holdings, Inc., formed from the combination of Post Foods and MOM Brands in May 2015. Headquartered in Lakeville, Minn., Post Consumer Brands today is the third largest cereal company in the United States, with a broad portfolio spanning all segments of the category — from iconic household name brands and value ready-to-eat cereals to natural/organic and hot cereal varieties. As a company committed to high standards of quality and to our values, we are driven by one idea: To make better happen every day. For more information about our brands, visit www.PostConsumerBrands.com

Logo – http://photos.prnewswire.com/prnh/20160908/405782LOGO

Domino’s® Launches 13th Annual Thanks and Giving® Campaign for St. Jude Children’s Research Hospital®

October 24, 2016

ANN ARBOR, Michigan., Oct. 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — Domino’s Pizza (NYSE: DPZ) is launching its 13th annual St. Jude Thanks and Giving^®campaign to raise “dough” for the kids of St. Jude Children’s Research Hospital^®. The recognized world leader in pizza delivery’s campaign beings today, Oct. 24, 2016, and runs through Jan. 1, 2017.

Domino’s will ask customers to support St. Jude by adding a donation to their order, either online, over the phone, or in stores. Select customers enrolled in the Domino’s Piece of the Pie Rewards™ loyalty program will be offered an opportunity to earn bonus points by making a donation. Details will be emailed to eligible customers during the campaign.

Digital pop-up asks will include language about the impact of a donation, associated with treatments and hospital costs. For example, a $1 donation could help pay for a pediatric isolation gown, a $2 donation could help pay for an IV bag or ace bandages, or a $5 donation could help provide thermometers or toddler diapers.

Customers can also help the kids of St. Jude by purchasing the St. Jude Meal Deal – a bundle that includes two medium one-topping Hand Tossed pizzas, a 16-piece order of parmesan bread bites, an order of Cinna Stix^®, a two-liter of Coca-Cola^® and a $1 donation to St. Jude – for $19.99.

“Domino’s has a unique opportunity to reach many people over the phone, in store and online to raise awareness and funds for St. Jude Children’s Research Hospital,” said Patrick Doyle, Domino’s president and CEO. “As a long-term partner of St. Jude, Domino’s is thrilled to leverage this opportunity for the 13th year to help the doctors and scientists at the hospital in their mission to end childhood cancer.”

Domino’s has raised more than $31 million for St. Jude since becoming a national partner in 2004, and is in the second year of an eight-year commitment to raise $35 million. In 2015, the Domino’s Event Center at St. Jude Children’s Research Hospital opened in honor of the commitment. The Domino’s Event Center is a flexible event space on the hospital campus that can be used for patient and family activities, fundraising and entertainment.

In 2015, Domino’s and its customers raised $5.4 million. This year, Domino’s is hoping to raise $5.6 million with the help of customers across the country.

“It means so much to have our loyal friendship and the unwavering commitment from Domino’s, who continues to join us in the fight against childhood cancer,” said Marlo Thomas, St. Jude Children’s Research Hospital’s national outreach director. “Because of Domino’s support and participation in the St. Jude Thanks and Giving campaign, St. Jude can continue to expand our research, optimize our treatments and never give up until we end childhood cancer.”

Created by Marlo, Terre and Tony Thomas – children of St. Jude founder Danny Thomas – the St. Jude Thanks and Giving campaign asks people to “Give thanks for the healthy kids in your life, and give to those who are not” in order to help St. Jude continue its lifesaving mission: Finding cures. Saving children^®. St. Jude is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since it opened more than 50 years ago, and they won’t stop until no child dies from cancer.

Logo – http://photos.prnewswire.com/prnh/20120814/DE55948LOGO-b