EL PASO, Texas, Oct. 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — Director, Diego Luna and Jarritos, the popular Mexican soft drink brand, joined forces to produce Jarritos’ most recent spot, “The Journey”. The short film showcases the struggles, and triumphs of immigrants living in the United States, while establishing Jarritos as a brand that celebrates the very diversity that makes its consumers and this country so great.

Luna proactively pushes the boundaries of a traditional spot, seeking to share the stories of the often unseen and uncelebrated story of immigrants. From casting to the music, all the elements are meant to tie back to the inspiring journey of immigrants and encompass the overall message: we are truly better together.

“With these untold stories, our team aspired to bring real people and real moments together,” said Luna. “We wanted to create a compelling cinematic experience that celebrates the authenticity, warmth, and hope of our collective journey.”

Luna collaborated with Jarritos, along with agency of record, WALO Inc. because of his belief in the importance of sharing the challenges, triumphs, and unity of the immigrant journey during this season when negative rhetoric seems to be running rampant. Jarritos, Luna and WALO Inc. hope this story does not just live on in a newsfeed but makes an impact on people’s hearts, while raising awareness of an important issue that has influenced our country greatly, and will continue to influence future generations to come.

“As a brand with firm roots in Mexico and completely embraced by the United States, we too are immigrants and we know the journey all too well,” said Luis Fernandez, CEO of Novamex, Jarritos Brand Owner. “Our intention was to thank our consumers and celebrate the beauty of that journey, the sacrifices of previous generations, and the inherent diversity of the United States.”

To be a part of this journey, please be sure to visit www.jarritosthejourney.com to watch and share.

ABOUT JARRITOS
More than sixty years ago, Jarritos was introduced as Mexico’s first national soft drink. Today, Jarritos is the leading brand in the US in the Mexican soft drink category and has become a Mexican cultural icon. Whether it is the distinctive glass bottle or the eleven unique and great fruit flavors, Jarritos can be found throughout the U.S. in major and independent grocery stores, Mexican restaurants, taquerias, catering trucks and convenience stores. Jarritos flavors are a reflection of Mexico in its array of traditional Mexican flavors made with real sugar and 100% natural flavors including: Tamarind, Mandarin, Fruit Punch, Jamaica, Lime, Grapefruit, Guava, Pineapple, Strawberry, Mango and MXCN Cola.

ABOUT NOVAMEX
Novamex markets a variety of Mexican food and beverage brands including Jarritos; each brand being a leader in its category in Mexico and widely recognized by Mexican-American consumers in the US. Through partnerships and long-term distribution contracts, Novamex has come to own several of these brands including Jarritos while holding distribution rights to the rest of their brand portfolio. The company was founded in 1987 with its founder’s vision to offer its products to families in the United States. Novamex’s success is due to a wide knowledge of its consumers’ preferences and a philosophy of investing in brands for the long-term through a fully integrated marketing strategy for its ever-evolving consumer.

ABOUT WALO CREATIVE, INC.
Founded in 2014 in the heart of Dallas, Texas WALO Creative, Inc. is an idea shop of brand storytellers and image builders dedicated to helping clients do good work in every sense of the meaning. From strategic planning and creative concepting across all media and mediums to product innovation, WALO is dedicated to ensure brands truly connect with their core audiences and have lasting impact in the communities they serve. WALO’s clients include Bonton Farms, Bonton Honey, and Jarritos among others. For more information about WALO Creative, Inc. visit www.waloinc.com.

Media Contact:
Ingrid Quiroz
512-644-8988
[email protected]

Video – http://www.youtube.com/watch?v=f7NsB9Gnhm8&feature=youtu.be
Logo – http://photos.prnewswire.com/prnh/20161019/430382LOGO

NEW YORK, Oct. 21, 2016 /PRNewswire-HISPANIC PR WIRE/ — Avon launched more female bosses than any other company in the past century, now New Avon LLC (“Avon“) has commissioned a survey for National Boss’s Day (October 17), which found that most Americans (80 percent) would love to be their own boss. The research was conducted in conjunction with Avon’s recently unveiled advertising campaign, “This is Boss Life.” The new campaign highlights the flexibility and financial opportunity of becoming an Avon Representative, and encourages women to take a step beyond their typical 9-to-5 work life and say hello to a new kind of life where they are the boss.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7952551-avon-boss-life-survey

“Avon is a 130 year old iconic American brand with a history of empowering women.  The ‘This is Boss Life’ campaign highlights Avon as the company that enables women to start and run a business on her own terms,”  said Scott White, Chief Executive Officer, New Avon.  “We provide the support, training and tools our Representatives need to build successful businesses- providing a path to financial opportunity and independence.”  

Avon’s survey goes on to reveal what participants believe are the most positive attributes associated with being your own boss, citing “flexibility to set my hours” as the biggest benefit (57 percent of women and 44 percent of men). Other noteworthy benefits include, “No one telling me what to do,” (29 percent of women and 34 percent of men),”More money,” (16 percent of women and 22 percent of men) followed by 19 percent of women declaring less office politics would be a major plus of being their own boss.

Today, on National Boss’s Day, Avon is taking the opportunity to invite women – and men – everywhere to take control of their lives and start living the Avon Boss Life.  The “This is Boss Life” print campaign features the real-life success stories of Avon Representatives Georgiana Haynes, Lydia Osolinsky and Carlos and Milagros Garcia.  Lydia explains what being her own boss means to her, “For me, being my own boss is about the ownership in success – and that’s empowering. I have the control to make changes to get what I need — there’s always another way to make things happen. I love that Avon is a part of that.”  To learn more about their stories visit the Avon Beauty for a Purpose Blog here. 

The television commercial features the campaign heroine bored by her job – until she discovers a brand new life as an Avon Representative.  The music video-style commercial is set to the energetic, well-known female anthem, “I Will Survive.”  The re-imagined lyrics include such affirmative statements as “I should have done this years ago/I should have broken free/If I’d known for just one second I could be the boss of me” and “Oh as long as I’ve got Avon and the newest shade of gloss/I’ve got passion, can’t you see?/’Cause my future’s up to me/Yeah, I’m a Boss.” 

To celebrate National Boss’s Day, Avon has uploaded the re-imagined “I Will Survive” campaign song on video messaging app Dubsmash to let users record and share a video of themselves lipsyncing the song.   All are also invited to share a photo of what your Boss Life looks like using Avon’s #BeautyBoss photo frame on any of your social media channels.

Visit sellavon.com and start living the Avon Boss Life today.   

To find out more about the ‘This is Boss Life’ Campaign click here.

Methodology –Avon Boss Life Survey
The Avon Boss Life Survey is an omnibus survey of 1,130 American adults 18+. It was designed and conducted online by Finn Partners between September 30th and October 2nd, 2016.  The sample was stratified and the data was weighted slightly by region, age, gender, income, and race in order to ensure a proportional, representative sample. This survey has a margin of error of +/-3 percentage points at the 95% confidence level. The margin of error is higher for subgroups within each sample.

About New Avon LLC
New Avon LLC (“Avon“) is the leading social selling beauty company in North America. The company generated over $1 billion in revenues during 2015, and has nearly 400,000 independent sales Representatives in the United States, Puerto Rico and Canada. Avon’s product portfolio includes award-winning skincare, color cosmetics, fragrance and personal care products, featuring iconic brands such as Anew, Avon Color, mark., and Skin So Soft, as well as fashion and accessories. Avon has a 130 year history of empowering women through economic opportunity, and the company also proudly supports the Avon Foundation for Women in its efforts to end breast cancer and domestic violence.  Learn more about New Avon and its products at www.avon.com.

Logo – http://photos.prnewswire.com/prnh/20160417/356238LOGO