lululemon Presents the World Happiness Summit with Plasticity Labs to be Global Partner

October 14, 2016

MIAMI, Oct. 13, 2016 /PRNewswire-HISPANIC PR WIRE/ — The World Happiness Summit today announced that lululemon will be Presenting Sponsor for the World Happiness Summit (WoHaSu) in Miami, a first of its kind event focusing on exploring the key elements of wellbeing with the goal of increasing global happiness. Plasticity Labs will be the exclusive technology platform for WoHaSu, extending the summit’s reach to hundreds of thousands across the world.

“We are honored to receive this incredible support from two iconic leaders in the Happiness space,” said Luis Gallardo, Founder of the World Happiness Summit. “As pioneers on that front, we know that lululemon and Plasticity Labs will help to make WoHaSu even more exciting by inspiring the 10,000 attendees we welcome to Miami. We couldn’t be more excited about these two partnerships.”

The mindful summit, a unique three-day event aimed at Feeling, Understanding and Acting on the Roots of Happiness, will convene global thought leaders on March 17-19 to explore best practices, policies, challenges and partnerships around increasing happiness in communities around the world. The summit will host the world’s leading experts in the science of happiness, as well as activists, philosophers, psychologists and personalities from different disciplines, cultures and generations including Shawn Achor, Ismael Cala, Sonya Lyubomirsky, Enric Corbera, Sri Sri Ravi Shankar, Michele Gielen, Ruut Veenhoven and many more.

lululemon products create transformational experiences for people to live happy, healthy, fun lives so the partnership with WoHaSu is a natural extension of the company’s mission to elevate the world to greatness. This is the first time that the technical athletic apparel company will present an event of this kind. As the Presenting Sponsor, lululemon will provide yoga and meditation programming throughout the event and the brand’s ambassadors will join more than 50 lululemon employees from around the world.

“Our participation in the World Happiness Summit represents a wonderful opportunity to touch hundreds of thousands of people with a message of happiness that figures prominently in our culture, our business model, and even in our mission statement,” said lululemon CEO, Laurent Potdevin. “We’ve long defined happiness as the joy created and experienced while living into one’s highest, truest self, and we strive every day to support our people and guests with the intention of bringing that happiness to our communities.”

“Since Plasticity Labs is on a mission to give 1 Billion people the tools to live a happier, healthier and higher performing life, it made sense to offer our platform to every attendee as a benefit to their WoHaSu pass,” said Plasticity’s Jim Moss, CEO for the rapidly growing tech company, recently named Canada’s Innovators of the Year. The firm’s technology currently supports personal and professional development through emotional intelligence and happiness training in the workplace, in schools and in groups. It also employs researchers and scientists to help shape better global policies related to happiness through the analysis of aggregate data. After working with enterprise clients and in schools for several years, the World Happiness Summit will be their first major outreach to individual users.

The summit has the support of the United Nations International Day of Happiness, Art of Living Foundation, Bhutan’s Gross National Happiness Center, The University of Miami, Greater Good Science Center at Berkley University, Mindfulness Without Borders, Action for Happiness, The Institute for Global Happiness, GoodThink, Wholebeing Institute, Experience Happiness, among others.

To attend the World Happiness Summit visit: http://www.happinesssummit.world/

Jack & Barbara Nicklaus Celebrate Success of “Together For The Children Campaign”

October 14, 2016

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Patty McDonald, Lucy Morillo, Jack Nicklaus, Marile and Jorge Luis Lopez, Barbara, Alex Soto, Nicklaus patient Ralphie Mario Murgado, Dr. Narendra Kini and Michael Fux

with Opening of New Advanced Pediatric Care Pavilion at Nicklaus Children’s Hospital

MIAMI, Oct. 14, 2016 /PRNewswire-HISPANIC PR WIRE/ — Miami Children’s Health Foundation, the fundraising arm for Miami Children’s Health System, celebrated the success of its Together For The Children Campaign on Thursday, October 13 with more than 300 guests in attendance at a special preview unveiling of the Advanced Pediatric Care Pavilion (APCP), a new six-story tower within the campus of Nicklaus Children’s Hospital. The construction of the new 212,000 square-foot state-of-the-art family centered facility, was one of the priorities of Together For The Children, which surpassed its original fundraising goal of $150 million, two years ahead of schedule. The structure is the first freestanding pediatric facility of its kind in South Florida, dedicated to the care of children with complex and specialized needs.

Photo – http://photos.prnewswire.com/prnh/20161013/428702

“We are incredibly excited and humbled by the overwhelming generosity of the community, corporations and other private donors who joined our Together For The Children Campaign and made this accomplishment a reality two years ahead of schedule”, said Lucy Morillo, President and CEO of Miami Children’s Health Foundation. “This campaign has been a truly remarkable endeavor and speaks volumes on how we are committed to providing children everywhere the best care possible.”

First Family of Golf, Jack and Barbara Nicklaus, Chairs of the Together For The Children Campaign were on hand for the ribbon cutting alongside Dr. M. Narendra Kini, CEO for Miami Children’s Health System, Mario Murgado, Board Chair for Miami Children’s Health System, Alex Soto, Board Chair for Nicklaus Children’s Hospital and Marile Lopez, Board Chair for Miami Children’s Health Foundation.

The event also served as backdrop for the announcement of a $1.5 million pledge from West Coast University in support of nursing education at Nicklaus Children’s Hospital. This generous gift demonstrates the joint commitment to nursing education, which will ensure the continued delivery of nursing care to children through family-centered bedside manner. During the program, Carlos A. Gimenez, Miami-Dade County Mayor presented a certificate of appreciation to mark this historic occasion. Also in attendance were State Representatives Frank Artiles, Jose Felix Diaz, Alex Ferro, and Erik Fresen, Commissioners Steve Bovo and Jose “Pepe” Diaz, Secretary of the Agency for Health Administration Justin Senior, School Board member Dr. Martha Perez, and MCH Foundation Celebrity Ambassador Erick Cuesta.

The new facility is making possible the relocation of Nicklaus Children’s Hospital’s three internationally recognized intensive care units (Cardiac Intensive Care Unit, Neonatal Intensive Care Unit and Pediatric Intensive Care Unit) to a new state-of-the-art setting, enhancing the care environment and offering additional family-centered amenities.

For more information about the Together For The Children Campaign please visit www.mchf.org/donate or contact Lisbet Fernandez-Vina at 786.268.1845 or [email protected].

About Miami Children’s Health Foundation
Miami Children’s Health Foundation (MCH Foundation) is a not-for profit 501(c)(3) organization established to support the creation of a world-class pediatric hospital so no child needs to leave South Florida for superior medical care. “Funding World-Class Care” and following the principle that all children deserve state-of-the-art pediatric care, MCH Foundation, now a part of the Miami Children’s Health System, has helped the 289-bed Nicklaus Children’s Hospital become a leader in pediatric healthcare with more than 650 attending physicians and over 130 pediatric sub-specialists. Currently, MCH Foundation is dedicating all its resources to Together For The Children, The Campaign For Miami Children’s, which aims to raise $150 million by 2017 and help fund priorities such as the expansion of the Emergency Department, construction of a new Advanced Pediatric Care Pavilion, enhancements to its three centers of excellence, and expanding global/telehealth endeavors. Other campaign priorities include research, pediatric outreach and special programs.

About Nicklaus Children’s Hospital
Founded in 1950 by Variety Clubs International, Nicklaus Children’s Hospital – part of Miami Children’s Health System – is South Florida’s only licensed specialty hospital exclusively for children, with more than 740 attending physicians and over 220 pediatric sub-specialists. The 289-bed hospital is renowned for excellence in all aspects of pediatric medicine with several specialty programs ranked among the best in the nation in 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015 and 2016-17, by U.S. News & World Report. The hospital is also home to the largest pediatric teaching program in the southeastern United States and has been designated an American Nurses Credentialing Center (ANCC) Magnet facility, the nursing profession’s most prestigious institutional honor. For more information, please visit www.nicklauschildrens.org.

Media Contacts:
Lisbet Fernandez-Vina
786.268.1845/ [email protected]

Erika Mayor
305.632.7323 / [email protected]

The Hispanic Public Relations Association Announces 2016 National Bravo! Award Winners

October 13, 2016

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Mike Fernandez, 2015 Pioneer of the Year Honoree, Chair, Global Corporate & Financial Practice at Burson-Marsteller, presents the Hispanic Public Relations Association's 2016 Pioneer of the Year award to Maria Cardona, Principal at Dewey Square Group.

NEW YORK, Oct. 13, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association (HPRA) reveals the winners of the 2016 National Bravo! Awards held at the Lotte New York Palace Hotel in New York City. The HPRA National Bravo! Awards are the most prestigious awards in Hispanic communications recognizing the industry’s finest campaigns across several categories including: automotive, technology, sports, digital, non-profit and integrated marketing communications, among others. Winners included: Balsera Communications, Cohn & Wolfe, Havas FORMULATIN, H+M Communications and Compassion & Choices.

Photo – http://photos.prnewswire.com/prnh/20161013/428565

“Congratulations to all the winners for contributing superb work to the Hispanic public relations industry,” said Antonio Hernandez, President of HPRA’s National Board. “As we continue to advance the practice of Hispanic public relations, we are proud of providing a platform for our work to be recognized and celebrated.”

Co-hosted by HOLA! USA Editor, Cristy Marrero and Fox News’ National Correspondent Bryan Llenas, the 2016 HPRA National Bravo! Awards ceremony was held on Wednesday, October 12.

The winning campaigns for the 2015 HPRA Bravo! Awards recognizing the best public relations and marketing campaigns from across the country were:

Technology Campaign of the Year: HAVAS FORMULATIN FOR TURBOTAX
Healthcare & Nutrition Campaign of the Year: HAVAS FORMULATIN FOR WONDERFUL PISTACHIOS WITH LAURA POSADA
Public Education Campaign of the Year: COMPASSION AND CHOICES
Food & Beverage Campaign of the Year: HAVAS FORMULATIN FOR WONDERFUL PISTACHIOS WITH LAURA POSADA
Integrated Marketing Campaign of the Year: H+M COMMUNICATIONS FOR UNIVERSAL PICTURES STRAIGHT OUTTA COMPTON
Sports Campaign of the Year: HAVAS FORMULATIN FOR WONDERFUL PISTACHIOS WITH JARED BORGETTI
Digital Campaign of the Year: H+M COMMUNICATIONS FOR UNIVERSAL PICTURES STRAIGHT OUTTA COMPTON
CSR Campaign of the Year: COHN AND WOLFE FOR COLGATE-PALMOLIVE
Public Affairs Campaign of the Year: BALSERA COMMUNICATIONS FOR PROGRESSIVE WASTE SOLUTIONS
Non-Profit Campaign of the Year: COMPASSION AND CHOICES
Multicultural Campaign of the Year: H+M COMMUNICATIONS FOR UNIVERSAL PICTURES STRAIGHT OUTTA COMPTON

Maria Cardona, Principal at Dewey Square Group, was honored with the ‘Pioneer of the Year’ Award. Lynn Appelbaum, Professor and Director, Advertising/PR Program at City College of New York was presented with the inaugural Educator of the Year Award and Kika Rocha, Television Personality, Journalist and Style Influencer received the HPRA-NY Journalist of the Year Award.

The 2016 HPRA Bravo! Awards were made possible thanks to Platinum sponsors Coca-Cola and Wells Fargo; Silver sponsor Moet Hennessy USA; and Bronze sponsors Ogilvy Public Relations, Havas FORMULATIN and PR Newswire.

Judges for the 2016 HPRA National Bravo! Awards were comprised of senior public relations and marketing professionals across the agency corporate and brand levels.

Images of the evening are available on the HPRA USA Facebook page.

For additional information regarding the Hispanic Public Relations association, please visit http://www.hpra-usa.org.

AHAA Tackles Hispanic Measurement and Modeling Gaps to Improve ROI

October 13, 2016

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Collaborative task force works with Nielsen, Comscore, IRI and others to recommend more sensitive Hispanic measurements

FAIRFAX, Virginia, Oct. 13, 2016 /PRNewswire/ — An industry-wide initiative, led by the trade group AHAA: The Voice of Hispanic Marketing, is working with leading measurement data providers including Nielsen, IRI, Comscore and others to assess and recalibrate their Hispanic sampling representation and measurement methodologies. By improving these key metrics, marketers will be able to more accurately measure Hispanic audiences across screens, estimate their purchases and evaluate Hispanic ROI regardless of language or media.

The creation of AHAA’s Measurements Task Force is in response to the rapid shifts in the Hispanic market and changes in sampling, data collection and estimation approaches for all consumer segments. These shifts require a review and recalibration of all screens, television sets, computers, mobile and in-store/online sales measurement and estimation processes. In advocating for the Task Force, AHAA has stressed that its prior studies have shown that inaccurate measures have diluted Hispanic ROI resulting in vast underinvestment in the booming Hispanic market causing missed opportunities in the billions for marketers. The AHAA Task Force seeks to address core issues including:

Television measurement – There are new ways to measure television viewing with big data and modeling increasingly being used as measurement tools in addition to traditional panels. The Task Force is evaluating methods to ensure that they reflect demographic realities of Hispanic households including migration, language preferences and actual viewing data. Marketers depend on this television measurement data to direct national, local markets and shopper marketing efforts.

Digital measurement models – In measuring digital audiences and spending there is a need for increased representation of Hispanics especially Spanish dominant and Bilingual Hispanics.

Precision of Hispanic sales data– While improvements have been made to the methods used to estimate baseline purchases made by Hispanic consumers, concerns remain in measuring sales especially sales increases generated by Spanish language media among Spanish dominant and Bicultural Hispanics. The Task Force is working to improve sales estimates based on actual customer level data and to have broader sampling of independent chains and bodegas. The group also recommends expanding the scope for the Single Source Panel and will work with Nielsen, IRI and the Council of Research Excellence in these efforts.

AHAA’s leadership on these issues began in 2014 with a study of measurement inputs for Marketing Mix ROI Analysis that identified audience and sales data areas of improvement for Nielsen and IRI. The 2014 study assessed and recommended best practices that would improve marketing mix models’ ability to accurately evaluate the ROI of Hispanic efforts in any language or type of Total Market approach.

“Media consumption alternatives have exploded at the same time that the Hispanic segment has become the largest source of growth for brands in the U.S. For years, only best-in-class companies with advanced knowledge had the capabilities to adjust TV/digital ratings & sales data currencies,” said Carlos Santiago, AHAA’s research chair who is spearheading the Task Force. “AHAA has sought to update and normalize the availability and use of precise data so all marketers can design as effective efforts as possible. We believe that by evolving data collection sampling and models we will have a huge impact for everyone racing to deliver effective growth.”

About AHAA:

Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

For more information, contact:
Natalie Judd, 203.605.9515, [email protected] or
Jennifer Walus, 773.206.5602, [email protected]

Arendal Announces Agreement In Principle Regarding The Refinancing Of Its 10.50% Medium Term Notes Due 2016

October 13, 2016

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MONTERREY, Mexico, Oct. 13, 2016 /PRNewswire-HISPANIC PR WIRE/ — Arendal, S. de R.L. de C.V. (“Arendal”) hereby announces that Arendal and an ad hoc group representing the majority of the holders of Arendal’s 10.50% Medium Term Notes due 2016 (the “Existing Notes”), which matured on May 23, 2016, have reached a mutual understanding with respect to the principal terms of the refinancing of the Existing Notes (the “Refinancing”).

The principal terms of the new notes (the “New Notes”) to be issued in exchange for the Existing Notes include a fixed interest rate of 11.5% per annum (or 12.5% per annum in the case of interest that Arendal elects to capitalize pursuant to a payment-in-kind option that may be exercised for interest periods ending prior to December 31, 2018) and a maturity date of June 30, 2021. The parties are in the process of negotiating the definitive documentation for the Refinancing and intend to implement the Refinancing through an exchange offer of the Existing Notes for New Notes in the near future.

This announcement is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy the New Notes nor an offer to purchase Existing Notes.

About Arendal

Arendal is a leading engineering, procurement and construction, or EPC, company operating in Mexico. Since its inception in 1995, Arendal has provided a full range of EPC services, including feasibility studies, acquisition of rights of way, conceptual design, engineering, procurement, project and construction management, construction, maintenance, technical site evaluations and other consulting services.

Forward-Looking Statements

This announcement contains certain forward-looking statements regarding the future events or the future financial performance of Arendal. These statements reflect management’s current views with respect to future events or financial performance, and are based on management’s current assumptions and information currently available and are not guarantees of Arendal’s future performance. The timing of certain events and actual results could differ materially from those projected or contemplated by the forward-looking statements due to a number of factors including, but not limited to those inherent to operating in a highly regulated industry, strong competition, commercial and financial execution and economic conditions, among others.

Texas has a record-breaking 15 million registered voters

October 13, 2016

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AUSTIN, Texas, Oct. 13, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today, Texas Secretary of State Carlos H. Cascos announced Texas has more than 15 million registered voters, an all-time high number for the state.

“If you want to vote you must be registered, so it’s good to see that so many Texans are preparing for this November’s election,” said Cascos.

As of this morning, the number of registered voters is 15,015,700. This is about 78 percent of Texas’ estimated voting age population of 19,307,355. Voting age population estimates include Texans who may not be eligible to vote such as non-citizens or convicted felons who have not yet fully discharged their sentence.

The last day to register in time for the November 8 Election was October 11. Today’s number represents a preliminary estimate of the number of voters who will be registered for the election. The number will likely increase a bit as last-minute applications continue to be processed during the next few days.

In the last presidential election year, Texas had 13,646,226 registered voters or 75 percent of voting age population. In 2008, the number was 13,575,062 or roughly 77 percent of the voting age population.

More recently, ahead of the 2016 primaries in March, Texas had 14,238,436 or 74 percent of estimated voting age population.

Following the registration deadline, Secretary Cascos will continue to emphasize what registered Texans will need to do to cast a ballot.

“Registration is just the first step,” said Secretary Cascos. “I encourage Texans to prepare now for this fall’s election.”

The last day to request a ballot by mail is Oct. 28. Early voting in person begins Oct. 24 and runs through November 4. On Election Day, polls are open from 7 a.m. to 7 p.m.

For more information, voters can visit VoteTexas.gov or call 1-800-252-VOTE.

(Español) La Oficina del Censo participará en eventos de estadísticas sobre Puerto Rico

October 13, 2016

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Hispanic communities across the U.S. unite against childhood cancer by raising $562,671 for St. Jude Children’s Research Hospital®

October 13, 2016

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MEMPHIS, Tenn., Oct. 13, 2016 /PRNewswire-HISPANIC PR WIRE/ — Hosted by TBLC Media, Red Wolf, Reyes Media Group along with other independent radio stations, the Promesa y Esperanza^® (Promise and Hope) event on Sept. 29-30 raised funds for St. Jude Children’s Research Hospital^®, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.

The two-day event was broadcasted throughout Spanish language radio stations in 15 markets, including Boston, Providence; Norfolk, Virginia; Philadelphia, Pennsylvania; Richmond, Virginia; Birmingham, Alabama; Durham, North Carolina; Charlotte, North Carolina; Greenville, South Carolina; Nashville, Tennessee; Goshen, Indiana; Odessa, Texas; Grand Rapids, Michigan; and Kansas City, Kansas.

“At Reyes Media Group, we are incredibly proud of our accomplishments in support of the lifesaving mission of St. Jude, and our partnership has helped increase not only awareness for the organization but also critical funds that continue helping save the lives of children,” said Diana Reyes Raymer, General Manager/Owner, Reyes Media Group.

During the event, radio listeners heard several heartwarming stories of Hispanic families and patients who are being treated at St. Jude; patients like 4-year old Ashley. When Ashley was two years old, her parents, Patricia and Fernando, were devastated to learn she suffered from acute lymphoblastic leukemia. “Your whole world comes crashing down on you,” said Fernando. The family was referred to St. Jude Children’s Research Hospital^® for Ashley’s continuing treatment and care.

Promesa radio events began in 1997, with just three participating radio stations. Today, 18 years and 100 radio stations later, they have helped raise more than $120 million for St. Jude Children’s Research Hospital, where families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live.

For more information about Promesa y Esperanza or to make a donation, visit promesayesperanza.org or call (800) 998-8432.

About St. Jude Children’s Research Hospital
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude) and following us on Twitter (@stjude).

Photo – http://photos.prnewswire.com/prnh/20161013/428575

The Home Depot Foundation Commits $500,000 to Hurricane Matthew Recovery Efforts

October 13, 2016

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ATLANTA, Oct. 13, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Home Depot^® Foundation today committed $500,000 to disaster relief efforts in Atlantic coastal communities impacted by Hurricane Matthew.

The funds will be distributed to The Home Depot Foundation’s non-profit partners including Team Rubicon, Operation Blessing, Convoy of Hope and the American Red Cross. The contribution is in addition to the $1,000,000 donation made by the Foundation to the American Red Cross earlier this year. Team Rubicon will be using Home Depot store parking lots as their operating base in the impacted areas.

“Our hearts and full support go out to our communities, customers and associates that were in the path of Hurricane Matthew,” said Shannon Gerber, executive director of The Home Depot Foundation. “The Home Depot Foundation and our Team Depot volunteers are committed to working alongside our disaster relief partners to assist the people and areas impacted by this terrible storm and its aftermath.”

Through its employee assistance program, The Homer Fund is providing emergency funds to associates who themselves have been affected by the tragedy.

About Giving Back at The Home Depot

Since the first The Home Depot store opened in 1979, giving back has been a core value for the Company and a passion for its associates. Today, The Home Depot, in partnership with The Home Depot Foundation, focuses its philanthropic efforts on improving the homes and lives of U.S. military veterans and their families and aiding communities affected by natural disasters. Through Team Depot, the Company’s associate-led volunteer force, thousands of associates dedicate their time and talents to these efforts in the communities where they live and work.

Since 2011, The Home Depot Foundation has invested more than $160 million to veteran causes, and along with the help of Team Depot volunteers, has transformed more than 26,700 homes for veterans.

To learn more and see Team Depot in action, visit www.homedepot.com/teamdepot.

Logo – http://photos.prnewswire.com/prnh/20161013/428422LOGO

(Español) Los beneficios de una asociación con Piscina Segura Diversión Asegurada

October 13, 2016

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The U.S. Consumer Product Safety Commission is an independent federal agency created by Congress in 1973 and charged with protecting the American public from unreasonable risks of serious injury or death from more than 15,000 types of consumer products under the agency's jurisdiction. To report a dangerous product or a product-related injury, call the CPSC hotline at 1-800-638-2772, or visit http//:www.cpsc.gov/talk.html. Further recall information is available at http://www.cpsc.gov.

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