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Halfway Home: Millionth Miata Celebration Tour Reaches Its Midpoint

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Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

IRVINE, California, Sept. 8, 2016 /PRNewswire/ — Mazda North American Operations (MNAO) has ambitiously taken the one-millionth Mazda MX-5 Miata built from Monterey, California, to the Northeast U.S. and on through the Midwest for the first half of an 18-stop journey. The trip was created with one goal in mind: Giving back to the loyal fans that have supported the MX-5 Miata for 27 years, making it the world’s best-selling roadster.

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Since it started its journey nearly six months ago at Mazda’s global headquarters in Hiroshima, Japan, thousands of loyal fans from around the world have already signed the one-millionth MX-5, a right-hand-drive, Japanese-spec roadster that was built April 22, 2016. The tour now reaches the second half of its U.S. journey, running from the Southeast and moving westward until it finishes in Monterey, California, on October 1-2 for the annual “Miatas at Mazda Raceway” owners’ event.

“From first-time MX-5 owners to longtime, multiple-Miata families; and from driving everything from original-condition 1990 cars with just a few thousand miles to heavily modified MX-5s with hundreds of thousands of miles, we’ve seen an outpouring of enthusiasts come to sign the one-millionth MX-5,” said Robert Davis, senior VP, U.S. Operations, MNAO. “Everyone has had a unique story with their car, but all of those stories come back to a common theme: Falling in love with open-top driving.”

The tour continues tonight in Charlotte, North Carolina, near Long Road Racing, the exclusive builder of MX-5 Cup racecars. There, much the same as any other stop, enthusiasts will have the opportunity to sign one of the 4,320 spots reserved for the U.S. leg of the tour, as well as receive T-shirts and other memorabilia to commemorate the event. When the one-millionth MX-5 is finished with the tour, it will head to Australia before retiring to the Mazda Museum in Hiroshima, Japan, where it will be covered with more than 20,000 signatures from enthusiasts worldwide.

Remaining Millionth Miata Celebration Tour stops are as follows:

September 8

Charlotte, North Carolina

Mazda of South Charlotte

September 9

Atlanta, Georgia

Mall of Georgia Mazda

September 10

Jacksonville, Florida

Duval Mazda at the Avenues

September 17

Daytona Beach, Florida

Daytona Mazda

September 23

Houston, Texas

Grandsport Speedway
“MX-5 Experience”

September 24

Austin, Texas

Circuit of the Americas

September 25

Dallas, Texas

Globe Life Stadium

September 27

Phoenix, Arizona

Earnhardt Mazda

September 28

Los Angeles, California

Galpin Mazda

October 1-2

Monterey, California

Mazda Raceway Laguna Seca
Miatas at Mazda Raceway

 

The one-millionth MX-5 is accompanied around the U.S. by one of the earliest-produced Miatas, a Classic Red 1990 model that was one of the first three shown to the world at the 1989 Chicago Auto Show. It is the 15th ever built.

“MX-5 carries a lot of heritage for Mazda, from its inception to winning the 2016 World Car of the Year Award,” added Davis. “It may be the smallest car we make, but it is the torchbearer for Mazda’s entire lineup of performance vehicles.”

More information on the Millionth Miata Celebration Tour can be found at http://insidemazda.mazdausa.com/events/millionth-miata-tour/.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.  For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

Notes: Due to anticipated demand, the tour stop originally scheduled for Roger Beasley Mazda in Austin, Texas, has been moved to Circuit of the Americas. The tour date remains unaltered.

Tour stops on weekdays are anticipated to operate from 4:30 p.m. to 9:30 p.m. Tour stops on weekends operate from 9 a.m. to 5 p.m.

Mazda North American Operations reserves the right to change or cancel the dates or locations of “Millionth Miata Celebration Tour” without notice.

 Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

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New Data: Avon Foundation For Women Funds Comprehensive Breast Cancer Study Uncovering Prevalence And Mortality Among U.S. Hispanics And Hispanic Subgroups

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Avon_Foundation_for_Women_Logo

MIAMI, Sept. 8, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today, at the Avon Breast Cancer Crusade‘s biennial Breast Cancer Forum, healthcare providers, breast cancer survivors, and leading care advocates from across the nation gathered for the release of the new Avon Foundation funded study: Breast Cancer Among Hispanic Subgroups in the U.S., which was conducted by Sinai Urban Health Institute.

Avon_Foundation_for_Women_Logo

The study is the first and most comprehensive study of its kind to explore breast cancer prevalence and mortality rates among U.S. Hispanics and Hispanic subgroups. The study revealed that breast cancer mortality rates differ for Cuban, Mexican, Puerto Rican, and Central and South American women with breast cancer in the U.S.

Puerto Rican women (19.04 per 100,000 women) and Mexican women (18.78) have the highest breast cancer mortality rates of all Hispanic women with breast cancer in the U.S. Central and South American women in the U.S. were found to be significantly less likely to die from breast cancer than other Hispanic subgroups observed (10.15 per 100,000 women).

“Understanding where the greatest needs are in improving the lives of women with breast cancer is a fundamental first step to bringing about change in how this disease is addressed, particularly in the Hispanic community,” said Cheryl Heinonen, President of the Avon Foundation for Women. “As the company for women, Avon is committed to taking actions that matter most to women and that is why the Avon Foundation is passionate about funding studies like this. We want to identify where the disparities lie so we can effectively shape and support programs that will have the greatest impact.”

At the briefing, remarks from a diverse panel of guests were featured, including: Cheryl Heinonen, Bijou R. Hunt, the author of the Avon Foundation funded study from the Sinai Urban Health Institute at Sinai Health System, Jenny Saldaña, who serves as an Avon Breast Cancer Crusade Patient Navigator at New-York Presbyterian Hospital/Columbia University Medical Center, and Paola Giorello, a breast cancer survivor who benefited from the Avon Foundation-funded Patient Navigator program at Nueva Vida Inc. in Alexandria, Va.

“What this research has uncovered has the potential to greatly improve individualization of care for Hispanic women with breast cancer,” said Bijou R. Hunt of the Sinai Urban Health Institute. “When healthcare providers begin to view the highly diverse population of Hispanic women as many unique groups – taking into account the ethnic identities, beliefs and cultures that could impact how they experience this disease – providers can better tailor their interventions and be even more culturally sensitive.”

Through the use of multiple national data sources and multiple years of data, the analysis in the Avon Foundation funded study: Breast Cancer Among Hispanic Subgroups in the U.S., presents data on Hispanic subgroups that are not often accessible. More research is needed to understand why the disparities in mortality rates for various Hispanic subgroups exist. A wide number of factors including genetic traits, and differences in diet and lifestyle that may vary by culture could have a role to play in these variances; but more exploration is needed for these to be determined.

There are 56.6 million people of Hispanic origin in the U.S., making them the largest racial/ethnic minority in the country1. Breast cancer is the most commonly diagnosed cancer in Hispanic women, as well as the leading cause of cancer death for this group2. This research is a promising step toward better understanding and addressing this group’s diverse health needs.

The Avon Breast Cancer Crusade which launched in 1992, has placed Avon and the Avon Foundation for Women at the forefront of the fight against breast cancer. Today, Avon is the leading corporate supporter of the cause globally, donating more than $800 million to breast cancer programs for research and advancing access to care, regardless of a person’s ability to pay.

Sources:
1U.S. Census Bureau. Annual Estimates of the Resident Population by Sex, Age, Race, and Hispanic Origin for the United States and States: April 1, 2010 to July 1, 2015.
2Society. AC. Center Facts & Figures for Hispanics/Latinos 2015-2017. In. Atlanta: 2015.

About the Avon Breast Cancer Crusade
Since 1992, the Avon Breast Cancer Crusade has been working to improve breast cancer outcomes and reduce disparities in survival rates. The Crusade’s strategic grant making reflects: a holistic and place-based approach in high-need areas throughout the United States; a commitment to enabling access to medical advances and support services for breast cancer patients, particularly those from vulnerable populations; and a commitment to investing in research on the prevention, diagnostics, and treatment of breast cancer. In the U.S., Avon Breast Cancer Crusade manages the Avon Foundation for Women’s breast cancer programs. The Avon Foundation for Women partners with affiliate Avon Foundations and Avon markets around the world for additional programming. In total, Avon and the Foundation have contributed more than $800 million to breast cancer programs around the world through 2015. To learn more, visit: www.avonfoundation.org.  

About Avon and the Avon Foundation for Women 
Avon is a global corporate leader in philanthropy focused on causes that matter most to women. Through 2015, Avon and the Avon Foundation for Women have contributed over $1 billion in over 50 countries. Avon’s funding is focused on breast cancer research and advancing access to quality care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. The company’s global markets sell special products to raise awareness and funds for breast cancer and domestic violence, conduct hundreds of events for these causes, and educate women around the world through its global network of nearly six million Avon Representatives.

PRESS CONTACT:
Kate Yee
251-406-0920
[email protected]

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MillerCoors Introduces Zumbida, An Alcohol Beverage Inspired By Aguas Frescas

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Zumbida

CHICAGO, Sept. 8, 2016 /PRNewswire-HISPANIC PR WIRE/ — MillerCoors is releasing Zumbida, a beverage inspired by traditional Mexican aguas frescas with a kick, or toque de piquete. Zumbida carries a fruit flavor that is characteristic of aguas frescas that can be enjoyed by both fans of the beloved beverage and drinkers who want to explore other flavors and styles.

Zumbida

Available in select regions, Zumbida Mango – the first flavor released – pairs a subtle sweetness and fruit flavor with a hint of carbonation and a touch of alcohol. Zumbida’s crisp, clean finish and 4.2 percent alcohol by volume (ABV) make it the perfect drink to bring to any gathering spent with family and friends.

“We are excited to offer a drink inspired by such a beloved beverage that everyone can enjoy, regardless of whether or not you’re familiar with aguas frescas,” said Tristan Meline, senior marketing manager for Zumbida. “MillerCoors is always exploring different cultures, occasions, flavors and lifestyles to deliver new products that meet people’s changing tastes and behaviors. With Zumbida, we found our inspiration in a great Mexican tradition and added a touch of alcohol you don’t normally have in aguas frescas.”

Zumbida Mango is available in 6-pack 12-ounce bottles at select retail locations in California and Texas, as well as in Las Vegas, Albuquerque, and Denver. The Zumbida launch will be driven by local marketing efforts that include sampling events, out of home marketing in select cities, as well as digital, social media and PR support.

For more information on Zumbida, visit zumbida.com and follow Zumbida on Facebook.  

About MillerCoors

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage.  Miller Brewing Company and Coors Brewing Company offer domestic favorites such as Coors Light, Coors Banquet, Miller Lite and Miller High Life.  Tenth and Blake Beer Company, our craft and import division, offers beers such as Leinenkugel’s Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Tenth and Blake also imports world-renowned beers such as Italy’s Peroni Nastro Azzurro, the Czech Republic’s Pilsner Urquell and the Netherlands’ Grolsch.  MillerCoors also operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering new brands such as the Redd’s Apple and Redd’s Wicked Apple franchises, Smith & Forge Hard Cider and Henry’s Hard Sodas.  MillerCoors seeks to become America’s best beer company through an uncompromising promise of quality, a keen focus on innovation and a deep commitment to sustainability.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

Zumbida Mango is available in 6-pack 12-ounce bottles at select retail locations in California and Texas, as well as in Las Vegas, Albuquerque, and Denver

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BALL Watch CEO Jeffrey P. Hess has announced that BALL Watch USA has been selected to be the Official watch for the Re-Launch of the historic St. Petersburg-Habana Regatta, as well as watch sponsor and timing partner to The St. Petersburg Yacht Club.

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BALL Watch named the Official Timekeeper & Timepiece for the re-launch of the St. Petersburg-Habana Regatta.

ST. PETERSBURG, Florida, Sept. 8, 2016 /PRNewswire-HISPANIC PR WIRE/ — The regatta which started March 30, 1930 will once again start in downtown St. Petersburg, FL on February 28, 2017 and, after 284 nautical miles of competitive sailing, finish at the Hemingway Marina in Havana Cuba. The race has been certified by the Cuban government as a sporting event featuring a field of 70 to 100 sail boats in four classes from around the USA. The race began in the late 1920’s but was last run in 1959 due to the US embargo on Cuba.

About BALL Watch Company
Since 1891, BALL Watch Company has been producing timepieces that comply with the most stringent criteria for precision, quality and reliability. As a pioneer of chronometry standards and with a rich past closely associated with the history of the American railroads and today, as well as all aspects of aviation and maritime, BALL Watch remains one of the most respected and well established watch brands in the United States. Today, more than ever, BALL Watch is continuing its journey and asserting its role as a key protagonist in the evolution of watchmaking history. For more information regarding BALL Watch Company and its products worldwide, please visit http://www.ballwatch.com.

BALL Watch named the Official Timekeeper & Timepiece for the re-launch of the St. Petersburg-Habana Regatta.

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Cricket Wireless Smartphone Plans Now Start at $30/Month

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Cricket Wireless Logo

ATLANTA, Sept. 8, 2016 /PRNewswire-HISPANIC PR WIRE/ — Cricket once again gives no-annual contract wireless customers something to smile about with smartphone plans now starting at $30/month. On September 9, 2016, Cricket will debut its $30 service plan that includes unlimited talk and text, plus 1GB of high-speed data plan.*

Cricket Wireless Logo

Cricket welcomes the back-to-school season with new offers that help just about anyone enjoy the benefits of a reliable 4G LTE wireless experience. Also beginning September 9, people who switch to Cricket can check out this season’s hot new trend: free select 4G LTE smartphones, with activation of a smartphone plan.** Choose from the Alcatel STREAK™, ZTE Sonata™ 3 or Kyocera Hydro VIEW.

“Today’s wireless customer is making smarter decisions.  They’re opting for what they need in a wireless experience – simple and predictable no-annual contract plans, amazing value, cool smartphones, on a strong network.  And they’re counting on friendly customer service environment,” says Tiffany Baehman, vice president and chief marketing officer, Cricket Wireless. “At Cricket, we are committed to giving that to our customers.  It’s what they deserve. We go the extra mile to win over and retain smart, happy customers.”

And there’s more for virtual reality, gaming and music enthusiasts.

Cricket is offering the Alcatel IDOL 4™ + VR Experience Pack for just $99.99 when you bring your number to Cricket and activate service.**  This is the first smartphone and virtual reality goggle bundle, and it normally retails for $199.99.

Our reliable nationwide 4G LTE network covers more than 99% of Americans. To find out more about Cricket and current promotions, or to find a Cricket store near you, visit www.cricketwireless.com.

About the new Cricket Wireless

Cricket is bringing consumers more value with a simple, friendly, and reliable nationwide wireless experience with no annual contract. The power of Cricket is our nationwide 4G LTE network that covers more than 318 million people;*** easy and affordable plans prices that include monthly taxes and fees; and a great selection of phones customers love. Cricket, Something to Smile About. To check out the new Cricket or find a store near you, visit cricketwireless.com. Learn more on the Cricket newsroom and blog. And connect with us on Facebook and Twitter.

Cricket is a subsidiary of AT&T Inc. Coverage not available everywhere. © 2016 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC.

*Download speeds max of 8Mbps (LTE)/4Mbps (4G). First GB of data at high-speed; 128 Kbps thereafter.

**Requires porting number & svc activ. on qual. plan (min. $30/mo). Excludes ports from AT&T.

***Based on overall coverage in U.S. Compatible device required. Coverage not available everywhere. 4G LTE coverage is not equivalent to overall network coverage

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Live Nation Entertainment Announces Participation In Goldman Sachs Communacopia Conference

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LOS ANGELES, Sept. 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — Live Nation Entertainment, Inc. (NYSE: LYV), the world’s leading live entertainment and ecommerce company, announced today that Michael Rapino, Live Nation Entertainment’s President and Chief Executive Officer, will be presenting at the Goldman Sachs Communacopia Conference, on Wednesday, September 21, 2016 at 4:35 p.m. ET. During his presentation, Mr. Rapino may make observations regarding the company’s financial performance and outlook.

A live audio webcast of the conference presentation, as well as any accompanying written materials, will be available on the Events & Webcasts section of the company’s investor website at www.investors.livenationentertainment.com along with replays of the webcast following the event.

About Live Nation Entertainment
Live Nation Entertainment, Inc. (NYSE: LYV), or Live Nation, is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.investors.livenationentertainment.com.

ColorComm Announces United Nations Foundation Social Good Summit Fellowship

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WASHINGTON, Sept. 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — ColorComm, the nation’s premier membership organization for women of color in communications, has announced a partnership with the United Nations Foundation in honor of ColorComm’s 5th Anniversary for the chance to award 5 ColorComm Fellows the opportunity to attend the UN Foundation’s Social Good Summit.

The Social Good Summit is a two-day conference examining the impact of technology and new media on social good initiatives around the world. The summit will be held September 18th-19th in New York City and will consist of Master Classes, a Digital Lounge, Fireside Chats, Receptions and more. The Social Good Summit unites a dynamic community of global leaders and activists to discuss solutions to the greatest challenges our world faces.

The five fellows will receive an exclusive preview of events, access and networking opportunities.  To be chosen for the fellowship, participants will engage in an Instagram media campaign where they are tasked to creatively answer the following question: “Where do you want to see the world in 2030?” with event hashtags #ColorComm5 and #2030Now. We encourage the ColorComm Community to participate.

“This fellowship will be truly significant and beneficial to the unique backgrounds and professions of our network and start the conversation on how the goals of ColorComm and United Nations Foundation can be intertwined to work together,” says Lauren Wesley Wilson, Founder and President of ColorComm.

ColorComm is focused on expanding its global reach and this fellowship opportunity will help raise awareness around important global issues to our members and community.

The Instagram campaign is open to the public and concludes Monday, September 12.  Winners will be announced on Tuesday, September 13, 2016.

For more information on how to participate in the social media campaign, visit: http://www.instagram.com/colorcomm

About ColorComm Network

ColorComm is an essential professional membership organization for women of color in communications. The ColorComm mission is to personally connect women with other like-minded individuals to build a strong network of leaders by creating mentors/mentees, business relationships and friendships. The organization has chapters in Washington, DC, New York, Chicago, Atlanta, Los Angeles and San Francisco. For more information: www.colorcommnetwork.com

British Army Needs Soldiers From the Commonwealth to Apply Now

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LONDON, Sept. 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — Commonwealth nationals may now apply for a number of specialist roles in the British Army thanks to new rules introduced by the government.

The British Army has welcomed soldiers from Commonwealth countries for many years; however, under previous rules people could only join if they had lived in the UK for five years.

Commonwealth nationals will now be able to apply for positions including Medical Technician, Logistic Supply Specialist, Chef, Vehicle Mechanic, Metalsmith and Gunner Logistics Specialist.

General Chris Tickell, General Officer Commanding, Army Recruiting and Training Division, said: “We are delighted that key roles have been opened up to people from across the Commonwealth who are non-resident in the UK. The service given by soldiers from Commonwealth countries helps the Armed Forces to defend the UK at home and abroad, and we look forward to welcoming more Commonwealth recruits following the introduction of the new regulations.”

A specialist commonwealth recruiter spokesperson said: “We’re looking for candidates that are physically fit, can communicate well in both written and spoken English and can self-fund travel to the UK to attend one of the Army development and selection centres. Full details of the Army recruitment and selection process can be found on the Army website at http://www.army.mod.uk.”

For more information about how people from the Commonwealth can apply for the Army without UK residency, visit http://www.army.mod.uk/join/commonwealth_joiners.aspx.

Notes to editor 

Did you know, as an Army Soldier: 

  • You are offered over 500 different qualifications, from GCSE to degrees, including all kinds of professional and practical qualifications in areas such as chartered engineering and accountancy that will build up your CV
  • You will start on an annual salary of £18,305 after training, plus pension. In comparison, the UK’s national average apprentice earns £6,846 and may not have job security at the end of their apprentice.
  • You will be offered a clear career structure with annual pay rises and a clear promotion path
  • You receive six weeks paid leave, plus bank holidays
  • You have access to free gym, sports facilities and the chance to train with the very best coaches. You could play in overseas tournaments or on international stages like Twickenham.
  • You have opportunities to travel overseas for operations, sport and peacekeeping, from training in Kenya to supporting the UN in Cyprus.
  • You can take up adventurous training from mountaineering in the Himalayas, to sky-diving in Florida

Six Ways You Could be Killing Your Car

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BETHESDA, Md., Sept. 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — Owning a car can be a dream or a nightmare depending on how well you take care of your vehicle, says the non-profit Car Care Council. The following are six things that many motorists do that can harm their car and their wallet.

  1. Ignoring the check engine light. Ignoring an illuminated check engine light can result in serious engine trouble and costly repairs. At the very least, this warning light could alert you to an engine problem that is negatively impacting fuel economy.  
  2. Failing to change fluids and filters. Many fluids are required for the operation and protection of vehicle systems and components. Checking fluid levels regularly, along with the filters, helps ensure that your vehicle runs dependably and extends vehicle life.
  3. Neglecting your tires. Your vehicle’s tires should be checked frequently for inflation and tread depth. Underinflated tires can wear out more quickly, needing to be replaced sooner, and can negatively impact safety, gas mileage and performance.
  4. Not following a service schedule. Because many car parts and components wear out or become damaged over time, vehicles need to be routinely serviced in order to perform optimally. Routine inspections and timely repairs will help keep your car running efficiently and will help you avoid more expensive repairs down the road. 
  5. Keeping a dirty car. Allowing your car to go too long without a wash leads to buildup of damaging chemicals and dirt, increases the potential for rust from road salt and interferes with proper visibility needed for safe driving.
  6. Being a severe driver. Whether it’s stop-and-go traffic, extreme weather, rough roads or heavy loads, it can sometimes be difficult to limit severe driving conditions. However, you can drive smart and improve fuel economy by observing the speed limit; avoiding aggressive driving, including quick starts and stops; not hauling unnecessary items; and keeping your vehicle properly tuned.

“Because auto care isn’t always a top priority for car owners, they might not realize they are doing things that adversely affect the performance, safety and value of their car,” said Rich White, executive director, Car Care Council. “Routine maintenance can go a long way toward saving money, avoiding headaches and protecting your vehicle investment.”

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For the latest car care news, visit the council’s online media room at http://media.carcare.org. To order a free copy of the popular Car Care Guide, visit the council’s consumer education website at www.carcare.org

Public Health Advocates Hopeful About ABC Changes

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SACRAMENTO, California, Sept. 7, 2016 /PRNewswire-HISPANIC PR WIRE/ — After an unprecedented meeting with the California Alcoholic Beverage Control Department (ABC), public health advocates are cautiously optimistic about a new level of cooperation and respect for community interests.

“We will be watching to see how actions improve, but we’re encouraged by what we’ve heard so far,” said Thania Balcorta, co-chair of the California Alcohol Policy Alliance (CAPA). “We don’t know of another case in which ABC leaders have reached out to community representatives to solicit suggestions on how the agency can be more responsive.”

Representatives of public health and community organizations from across the state met with new Chief Deputy Director, Helena Williams, General Counsel, Matthew Botting, Chief Counsel, Jacob Rambo, and Information Officer, John Carr, to share their concerns and requests for how the department could be more responsive to alcohol-related public health and safety problems in communities across the state.

While the stated mission of the ABC is to, “administer the provisions of the Alcoholic Beverage Control Act in a manner that fosters and protects the health, safety, welfare, and economic well being of the people of the State,” public health and safety advocates and communities across California believe they have significantly strayed from this approach. Advocates cited regular granting of alcohol licenses against community protests, in areas of high crime and those well beyond the number of alcohol licenses allowed by state law.

“We believe this meeting is the first step in a new and positive working relationship between public health and safety advocates and the ABC,” said Eric Collins, chair of the San Diego Alcohol Policy Panel.

Members of CAPA and others at the meeting shared their appreciation for many of the things ABC has done over the years –including the coordination of minor decoy and shoulder tap operations at retail alcohol stores and support for responsible beverage service training.

They also raised serious concerns regarding how they’ve seen the department routinely ignore community interests in favor of industry interests by granting most alcohol applications and failing to address repeated violations of operating standards at current licensees.

To this end, the group shared the following requests with ABC:

  • Continue shoulder tap and decoy enforcement programs related to on-premise alcohol retailers (such as liquor stores and markets).
  • Reinstate ABC Responsible Beverage Service training certification process to verify that RBS courses follow a set of standards based on the latest expert scientific research.
  • Re-establish the RBS Advisory Board to again ensure that the training adhere to best practices and is conducted by qualified instructors.
  • Conduct more ABC undercover operations to deter the over-service of alcohol at restaurants, bars and nightclubs. Follow-up on repeated violations of operating standards at neighborhood markets, liquor and convenience stores.
  • Establish a more user-friendly website for alcohol prevention providers and community members.
  • Rein in the out-of-control morphing of restaurants of Type 47 licenses into de facto bars across the state. Including an overdue drastic increase in the numbers of investigators of these licensees to ascertain if they are violating the conditions of their licenses.
  • Increase transparency and convene local stakeholder meetings of the public health and safety community – independent of license holders.
  • Provide ready public access to find and monitor conditions (including any imposed by ABC or any local agencies) on licenses including posting at the license site.

California public health and safety advocates are committed to working with the ABC and being more actively engaged in their practices going forward. Ten thousand lives are lost annually in the state from alcohol-related causes with total costs estimated at $22 billion.

The number of places serving alcohol has gone up significantly over the last decades (outlets nearly quadrupled in last 40 years while population hasn’t even doubled). According to ABC annual reports, the number of licensees in CA has increased from 24,641 in 1974 (pop 21,170,000) to 87,112 in 2014 (population 38,800,000).

Nationally, nearly 88,000 people die from alcohol-related causes each year, making it the third leading preventable cause of death in the United States. In addition, alcohol is involved in approximately 40 percent of all violent crimes committed in the U.S. [https://ncadd.org/about-addiction/alcohol-drugs- and-crime] and problems related to the excessive use of alcohol cost the US $249 billion in 2010, according to the CDC. [http://www.cdc.gov/features/costsofdrinking/index.html]

Public health and safety participants in the meeting included:

San Diego County

Karen Lenyoun

North City Prevention Coalition; SAY San Diego

Eric Collins

Binge and Underage Drinking Initiative of San Diego County;

Alcohol Policy Panel of San Diego County; Institute for Public Strategies

SF Bay Area

Thania Balcorta

Eden Youth and Family; Co-Chair of CAPA

Bruce Lee Livingston

Alcohol Justice

Michael Scippa

Alcohol Justice

Central Valley

Jim Kooler

Friday Night Live

Lynne Goodwin

Friday Night Live

Los Angeles County

Sara Cooley

California Alcohol Policy Alliance; Alcohol Justice

Ruben Rodriguez

Pueblo y Salud; Los Angeles Drug and Alcohol Policy Alliance

Sacramento

Rev. Jim Butler

California Council on Alcohol Problems

For more information, please contact:

Michael Scippa, Director of Public Affairs, Alcohol Justice, (415) 257-2490

Jeffrey Tufenkian, Senior Media Advocacy Strategist, Institute for Public Strategies (619) 476-9100 x105