Mazda and NBCUniversal Team Up for 2016 Nonprofit Contest

October 20, 2016

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

IRVINE, California, Oct. 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — For the third year in a row, Mazda North American Operations (MNAO) and NBCUniversal are teaming up to give back to someone who makes a difference in their community. From October 10 to October 24, 2016, viewers are invited to nominate themselves, or others involved in nonprofitsⁱ, for this year’s Mazda Drive for Good® community charity contest, developed to highlight a nonprofit that deserves recognition, awareness and additional funds to boost their efforts. In order to enter, or nominate someone else, visit nbc.com/mazdadrive4good and simply describe how the project or cause makes a difference and brings joy to the community.

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“We developed Mazda Drive for Good as a way to support local and national charity organizations, allowing us to donate our time and money to the organizations that matter most to the Mazda community,” said Masahiro Moro, president and CEO of MNAO. “The partnership with NBCUniversal allows us to expand the positive impact we’ve seen from the program, with the ultimate goal of highlighting the efforts of another important cause.”

At the conclusion of the contest, a panel of judges will review the submissions and choose one winner to receive a $30,000 donation—money raised as part of the 2016 Mazda Drive for Good® program. The winner will then be notified of the award through a surprise in-person appearance by an NBCUniversal talent. As part of the celebration, the winner or the organization’s representative will attend NBC’s “Christmas in Rockefeller Center” on November 30, recognizing their award and influence in the community.

The partnership between MNAO and NBCUniversal spans across NBCUniversal’s broadcast, cable and digital networks with calls for nominations. Creative content for the partnership was created by NBCUniversal’s Content Innovation Agency. Viewers are encouraged to nominate themselves through an online contest where they can tell their story and why their community needs assistance. Click here to learn about last year’s recipient, The Confetti Foundation.

“We’re proud to join our longstanding partner, Mazda, for another year of their Drive for Good initiative and tell the stories of these remarkable individuals,” said Alison Tarrant, executive vice president, Client Partnerships, NBCUniversal. “Each year we further our momentum to give this worthy initiative even more impact with the scale that linear television and power of the NBCUniversal portfolio offers.”

The Mazda Drive for Good winter event is in its fourth year of fundraising and for 2016, Mazda will continue its donation of $150 per new Mazda sold or leased between November 21, 2016 and January 3, 2017, and donate an hour of charitable service for every test drive taken during that time. Since its launch in 2013, Mazda has donated more than $12.9 million to charity and has pledged more than 192,000 charitable service hours. Mazda believes that buying a car isn’t just an artificial act. The time and money donated as part of the community creates a ripple effect across the country and develops a community of its own—leaving a lasting effect on those in need.

Mazda is committed to helping communities through monetary donations and volunteer service, and will continue its work with four national charities and more than 40 local charities, all of which will be announced at a later date. Follow the conversation at #MazdaDrive4Good or MazdaUSA.com/Drive4Good.

About Mazda North American Operations

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com.

About NBCUniversal

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit: www.nbcuniversal.com

ⁱ All entries must include a tax-exempt 501(c)(3) nonprofit organization (“Charity”). Employees of a Charity are eligible to be nominated.

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(Español) Target retira adornos de gel adheribles LED con motivos de Halloween debido al riesgo de asfixia e ingestión de pilas de botón

October 20, 2016

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The U.S. Consumer Product Safety Commission is an independent federal agency created by Congress in 1973 and charged with protecting the American public from unreasonable risks of serious injury or death from more than 15,000 types of consumer products under the agency's jurisdiction. To report a dangerous product or a product-related injury, call the CPSC hotline at 1-800-638-2772, or visit http//:www.cpsc.gov/talk.html. Further recall information is available at http://www.cpsc.gov.

Sorry, this entry is only available in Español.

Illicit Cigarettes: Fueling Organized Crime and Connections to Terrorism in Costa Rica and Central America

October 20, 2016

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SAN JOSÉ, Costa Rica, Oct. 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — Revealing figures from a detailed analysis of studies paint a panoramic picture of a surging global trade in illicit cigarettes funding groups as varied as Hezbollah and Hamas to the Central American cartel of Los Zetas. The study titled “From Ant Smuggling to an Elephant in the Market” was conducted by CID Gallup for the Costa Rican-American Chamber of Commerce, an organization that continues to support entities involved in fighting the trade of illicit cigarettes as it threatens economies, institutions the and the security of Central American countries.

Due to the complexity and alarming growth of the illicit trade in cigarettes, AmCham urges more inter-governmental efforts and public-private alliances to identify approaches leading to the development of a holistic strategy. Solutions must include a review of current regulations to fight smuggling, the use of technology as an ally of security forces, raising the penalties for those committing this crime, allocation of more financial and human resources to fight this activity, and awareness campaigns.

The scope of the problem to Central American economies is significant with $113.6 million USD lost due to regional taxes evaded by criminal networks. Costa Rica lost an estimated $26 million USD with Panama losing an estimated $41.0 million USD¹.

Another key finding of the study was further confirmation that the money from the illicit trade of cigarettes, due to its high profitability, is used to fund regional crime organizations, such as “Maras” in El Salvador and drug cartels such as Zetas and Xinaloa in Belize, which have become protagonists in trafficking and distribution of this product.

The Department of State of the United States of America clearly defined the illicit trade in tobacco as a threat to national security and ratified the link existing between terrorism and illicit trade of cigarettes, stating that this illegal activity constitutes a National Threat.

In Central America, consumption of illicit cigarettes varies with Panama has the highest rate of illicit incidence of non-domestic brands, 67%, after the current law regulating trade of this product came into force. Panama is followed by El Salvador with 31%, Guatemala with 21%, Honduras with 20%, Costa Rica with 16%, and Nicaragua with 5%².

Dennis Whitelaw, AmCham President said, “It is highly important to us, as a multi sector Chamber, to have on hand this type of information that shows a full view of the situation because, through this, we can generate much better recommendations and provide more comprehensive support to the State in its fight to prevent the development and entry of these products on our society“, said Whitelaw.

Esteban Álvarez, CID Gallup Manager, commented, “We are aware that the illicit trade of cigarettes is a phenomenon that knows no borders; thus, in recent years, this type of trade has become one of the main sources to fund criminal organizations in Central America. It is essential to review the current regulations to fight smuggling, as well as to raise awareness among the population. Additionally, it is necessary to allocate more resources and make a better use of them, especially of technological ones” mentioned Alvarez.

International expert Emanuele Ottolenghi, member of the Foundation for Defense of Democracies of Washington, D.C., said, “Drug trafficking, trade-based money laundering, contraband and terror financing in Latin America have merged as a single threat: drug cartels, smugglers, counterfeiters, insurgent groups, and terrorist organizations have coalesced, sometimes against local authorities and sometimes with their active complicity and support, for their mutual benefit. The result is a toxic mix that is undermining society itself in Latin America while posing a threat to the United States and Europe as well.”

Efforts made by AmCham Costa Rica along with the Finance Ministry to develop a web-app involving the population in the process of reporting illicit trade through mercadoilegal.com were highlighted as an example of Private-Public sectors involved in the fight of illicit trade. Also, a replica of this web-app operates in El Salvador through radarilegal.com and in Guatemala through comercioilegal.gt

Just like the other efforts made in this field, this study is part of the actions that are led by AmCham to help authorities obtain more tools to fight the different forms of illegal trade, such as counterfeit, piracy and under invoicing, which attempt against public safety, health and national economy.

For further information and to confirm attendance at the press conference where this study will be discussed in more depth, please contact:

Tatiana Fernández B. | Journalist
Interamericana de Comunicación
[email protected]
8828-9396 | 2240-2333

¹ Frost Study-KPMG, 2015.
² Frost Study-KPMG, 2015.

Allstate Unveils New Hispanic Campaign

October 20, 2016

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NORTHBROOK, Ill., Oct. 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — Allstate Insurance Company is pleased to announce the launch of a new Hispanic advertising campaign, “Estar en buenas manos nos da más,” emphasizing the importance of being in good hands.

The campaign is the Hispanic iteration of Allstate’s “It’s good to be IN good hands^SM,” which launched in May. Just like that campaign, this advertising builds on the Good Hands’ 85 years of brand equity and positions Allstate as an innovative brand for the future, all based on a differentiated experience and benefits for the customer.

Featuring a fresh and modern look and feel, the Hispanic campaign will include new Spanish-language TV and digital spots that convey product and service offerings aimed at making consumers’ lives easier and demonstrating the value of being in Good Hands.

“When the ‘It’s good to be IN good hands’ campaign launched, we wanted consumers to see that being an Allstate customer means being part of something better,” said Georgina Flores, vice president, Product Marketing, Allstate Insurance Company. “We get to that same powerful message with this campaign, centering the brand on a message that makes our Hispanic consumers feel the difference when you have Allstate. The new campaign tagline in Spanish builds on Allstate’s strong equity in our ‘Good Hands’ while making Allstate’s values more tangible.”

To give the campaign a boost, the Hispanic launch leverages international reggaeton singer-songwriter Daddy Yankee. “We chose Daddy Yankee for the launch ad as he is at the cutting edge of what’s popular with Hispanic consumers,” said Flores. The first spot began airing October 11, highlighting the functionality and benefits of Allstate’s innovative mobile app, Drivewise, including discounts and rewards that consumers can obtain just for driving safely.

“For me, being involved in Allstate’s new advertising campaign is something I am personally proud of,” said Daddy Yankee. “Hispanic Americans are striving to protect their families and this campaign speaks to how Allstate can help protect what means most to you and give you more benefits and rewards than you might expect from your insurance company.”

The “Estar en buenas manos nos da más” campaign rollout will continue into 2017 and be seen across a variety of national advertising and marketing mediums, including television, digital and mobile, online video, social media and radio.

The ad campaign was developed by Allstate’s longtime Hispanic agency partner Lápiz USA.

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, protecting approximately 16 million households from life’s uncertainties through auto, home, life and other insurance offered through its Allstate, Esurance, Encompass and Answer Financial brand names. Now celebrating its 85th anniversary as an insurer, Allstate is widely known through the slogan “You’re In Good Hands With Allstate^®.” Allstate agencies are in virtually every local community in America. In 2015, The Allstate Foundation, Allstate, its employees and agency owners gave $36 million to support local communities.

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Florida Department Of Highway Safety And Motor Vehicles & Honda/Acura Partner To Urge Repair Of Potentially Deadly Airbag Inflators

October 20, 2016

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TALLAHASSEE, Florida, Oct. 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Florida Department of Highway Safety and Motor Vehicles (DHSMV) and Honda/Acura are urging Floridians who own certain 2001-2003 model year Honda and Acura vehicles to immediately take their cars to an authorized dealer for repair of potentially deadly Takata airbag inflators. Urgent notices were sent from DHSMV and Honda/Acura to most affected owners last month and the notices should not be ignored.

“Drivers of vehicles affected by this recall should make an appointment as soon as possible and Honda/Acura assures us the replacement airbags are available,” says Terry L. Rhodes, Executive Director of the Florida DHSMV. “Florida’s hot and humid climate increases the chances airbag inflators will explode, making it critical for these vehicle owners to heed the recall notice and immediately take the vehicle in for the necessary repair.”

The joint DHSMV and Honda/Acura mailing is a special supplement to multiple recall notices that have already been sent to registered owners of affected vehicles who have not yet taken action on the required recall repair. These vehicles are at high risk of an airbag inflator rupture that could result in injury or death to the driver and occupants.

“We care deeply about the safety of our customers, and while all safety recalls are serious, for some of the oldest vehicles affected by the Takata airbag inflator recalls, the situation is even more critical, and owners of these vehicles should arrange repairs as soon as possible,” said Bruce Smith, senior vice president of Parts, Service and Technical Operations for American Honda.

The following are the 2001-2003 model year vehicles that may be equipped with recalled Takata driver airbag inflators, and are the subject of the DHSMV and Honda/Acura call to action:

2001-2002	Honda Accord	2002-2003	Acura 3.2TL
2001-2002	Honda Civic	2003	Acura 3.2CL
2002	Honda CR-V
2002	Honda Odyssey
2003	Honda Pilot

When a recalled airbag inflator ruptures, pieces of metal could shoot through the airbag cushion and hit the driver or passengers, resulting in serious injury or death. According to a recent study, recalled Takata airbag inflators in these 2001-2003 Honda and Acura vehicles in the state of Florida have a rupture rate of 50 percent, even in a common fender bender.

The replacement of the Takata airbag inflator is free of charge for all customers. Repairs take little time, replacement parts for these models are readily available and customers are not obligated to have unrelated maintenance or other vehicle issues fixed at the same time as the recall repair. Honda/Acura will provide a loaner car, if necessary, while a customer’s car is being repaired and a Honda/Acura dealer can also arrange to tow a vehicle to and from the desired location at no cost.

Honda/Acura urges affected drivers to immediately call 1-888-234-2138 for repair information. The U.S. Department of Transportation recommends that these vehicles only be driven to an authorized dealer in order to have the Takata airbag inflators replaced as rapidly as possible. To search for an authorized dealer, consumers can visit www.recalls.honda.com or www.recalls.acura.com depending on the make of their vehicle.

Honda and Acura owners should check for recalls by locating their vehicle identification number (VIN) – found in the top left corner of the vehicle’s dashboard through the windshield – and enter the number into the VIN check on www.recalls.honda.com, www.recalls.acura.com or www.safercar.gov.

Consumers also can find answers to general questions about the Takata airbag inflator recalls, including about the higher risk inflators in these vehicles, at the following site: http://hondaairbaginfo.com/faq/. Any concerned customer can also contact Honda/Acura’s Automobile Customer Service at 888-234-2138.

The Florida Department of Highway Safety and Motor Vehicles provides highway safety and security through excellence in service, education and enforcement. The department is leading the way to a safer Florida through the efficient and professional execution of its core mission: the issuance of driver licenses, vehicle tags and titles and operation of the Florida Highway Patrol. To learn more about DHSMV and the services offered, visit www.flhsmv.gov, follow us on Twitter @FLHSMV or find us on Facebook. For safe driving tips and techniques, download the official Florida Driver License Handbook.

Honda
Honda established operations in America in 1959 and now employs more than 40,000 associates in its North American sales, R&D and manufacturing operations with total capital investment in North America exceeding $22 billion. Based on its longstanding commitment to “build products close to the customer,” Honda operates 19 major manufacturing facilities in North America producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, power equipment products, such as lawn mowers, mini-tillers and general purpose engines, and the Honda Jet advanced light jet.

Florida Highway Safety and Motor Vehicles

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CONTACT: Beth Frady, DHSMV, (850) 617-3102; Chris Martin, Honda/Acura, (310) 783-3164

LaMusica, Zeta 92.3FM and Felix Cabrera Concert Series presents “Aplauso 2016” in South Florida

October 20, 2016

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LaMusica, Zeta 92.3FM and Felix Cabrera Concert Series presents "Aplauso 2016" in South Florida

MIAMI, Oct. 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — South Florida prepares for one of the most significant concerts in the history of the city, “Aplauso 2016.” The event presented by LaMusica, Zeta 92.3FM and Felix Cabrera highlights the greatest artists of our time in Latin music. The concert, to be held at the AmericanAirlines Arena in Miami, Florida, December 9 at 7:00 pm (EST), will feature luminaries such as Marco Antonio Solis, Ricardo Montaner, Juanes, Silvestre Dangond, Anthony Santos, Zacarias Ferreira, Reik, Jencarlos Canela among other international figures.

“Aplauso 2016” is a flagship brand of Zeta 92.3FM with unprecedented prestige in Latin music. International figures have integrated this brand with worthy shows that have captured global headlines. Miami’s history is reborn with this successful concert presented by LaMusica and Felix Cabrera. The concert features an enormous stage design, lighting and sound technology like no other, that will allow the stars to captivate the audience during their majestic performances.

“Aplauso 3016 will revive the history of Latin music in Miami with the most prominent stars of our time,” said Felix Cabrera, President and CEO of Felix Cabrera Concert Series.

“For SBS Miami, it is an honor to present ‘Aplauso 2016’ with your favorite artists of our time. SBS Miami is very clear in its objective, we always provide the most innovative entertainment for the enjoyment of our Latino community. Our exquisiteness always accompanies us at our top events, always relevant in South Florida,” said Jesus Salas, EVP of programming and Multi Platform Coordinator of SBS Radio. “It is our way to thank our listeners for the infinite support they have given us during 2016.”

“Aplauso 2016 is a unique show because, in addition to offering great artists on one stage, it is an event to celebrate the holidays in South Florida, our sponsors will experience a 360 like never before,” said Carolina Santamarina, Vice President of Sales and General Manager for SBS Miami.

Tickets for “Aplauso 2016” will go on pre-sale on Thursday, October 20, 2016 beginning at 10:00 AM (EDT) at www.ticketmaster.com using the code: LAMUSICA. To obtain tickets at the national sale, please visit ticketmaster.com this Friday, October 21 starting at 10:00 am (EDT).

For more information on “Aplauso 2016” please visit: www.z92miami.com, felixcabrerapresents.com and lamusica.com, also on social networks via @ z92miami @felixcabrerapresenta @lamusica.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. owns and operates 17 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Latin Rhythmic format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 100 affiliated stations reaching 90% of the U.S. Hispanic audience. SBS also owns MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns multiple bilingual websites, including www.LaMusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

Contacto de Medios y Prensa SBS:
Vladimir Gómez
Director de Comunicaciones & Promociones Nacionales
[email protected]
(786) 470-1644

CONTACTO DE MEDIOS “FELIX CABRERA PRESENTS”
Andrés Salce
Cerro Music Group
[email protected]
[email protected]

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ConnXus Partners with P&G for National Minority Supplier Development Council Conference in Chicago

October 20, 2016

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MASON, Ohio, Oct. 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — Mason-based ConnXus will travel to Chicago this month to take part in the National Minority Supplier Development Council’s (NMSDC) 2016 conference and business opportunity exchange. NMSDC advances business opportunities for certified minority business enterprises and connects them to corporate members. ConnXus will participate in several aspects of the conference, including participating in P&G’s Community of Partners.

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“The NMSDC conference is a great opportunity for ConnXus to share and learn about the issues facing supplier inclusion,” said ConnXus CEO, Rod Robinson. “I’m especially excited to be a part of P&G’s Community of Partners and to also be a part of an important panel discussion around how today’s regulatory climate effects supplier inclusion.”

“To assist companies in this industry shift from supplier diversity to supplier inclusion, ConnXus software provide an all-inclusive platform to verify supplier certifications, track Tier 1 and Tier 2 spend analytics, register diverse suppliers and search from over 1.7 million supplier certifications,” explains ConnXus early investor and COO, Daryl Hammett. “ConnXus software makes it simple for procurement and supplier diversity professionals to connect with minority-, woman-, veteran- and LGBT-owned business through a cloud-based solution.”

This is the second year in a row that ConnXus will participate in the conference and the second year as a P&G Community Partner. At the 2015 NMSDC annual conference, ConnXus utilized their ConnXSmart supplier matchmaking platform to facilitate 180 meetings between 68 P&G prime and diverse suppliers during the Business Opportunity Exchange.

“Supplier diversity and supplier inclusion is an enormous focus for P&G,” says Hammett. “Not only is supplier diversity and inclusion socially responsible but, given the numbers associated with increasing supplier diversity, it makes good business sense too.”

ConnXus will also have a standalone booth at the NMSDC conference and their CEO Rod Robinson will participate in a panel discussion “The Impact Regulatory Changes Are Having On The Color of Business.” The 2016 NMSDC conference will run from October 23 – 26. More information on the conference can be found at http://www.nmsdcconference.com/.

About ConnXus:
ConnXus (www.connxus.com) is a supplier diversity software company headquartered in Mason, Ohio. The cloud-based platform helps small and diverse businesses, including woman- and minority-owned companies, grow by connecting them to Fortune 2,000 corporations.

About NMSDC:
The National Minority Supplier Development Council is the global leader in advancing business opportunities for its certified Asian, Black, Hispanic and Native American business enterprises and connecting them to member corporations. NMSDC was chartered in 1972 to provide increased procurement and business opportunities for minority businesses of all sizes.

The NMSDC Network includes a national office in New York and 23 regional councils across the country. There are 1,700 corporate members throughout the network, including most of America’s largest publicly-owned, privately-owned and foreign-owned companies, as well as universities, hospitals and other buying institutions. The regional councils certify and match more than 12,000 minority-owned businesses with member corporations that want to purchase their products, services and solutions.

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Shen Yun Is Back!

October 20, 2016

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LOS ANGELES, Oct. 20, 2016 /PRNewswire-HISPANIC PR WIRE/ — Experience the magic and splendor of Shen Yun 2017 at more locations than ever before, including California, Nevada, Oregon, Arizona, Washington, Illinois, Nebraska, Alabama, Virginia, Ohio, Georgia, Pennsylvania, to mention a few. Find your city and get your tickets through www.shenyun.com.

Shen Yun is dedicated to reviving 5,000 years of divinely inspired civilization by bringing its profound spirit to life on stage with unrivaled artistic mastery. Every dance movement and every musical note makes this a stunning visual and emotional experience you won’t find anywhere else.

Since 2007, more than 5,000,000 people in 30 countries on four continents have been raving about Shen Yun. In 2016, a record number of sold-out performances thrilled Southern California fans. Each year, a new production is created and in 2017, five touring companies will travel the globe to perform 500 shows, bringing the beauty and spectacular of Shen Yun to millions of fans.

Originating several thousand years ago from the tradition of martial arts, Chinese dance is one of the most rigorous and expressive art forms in the world. The Shen Yun Orchestra combines the spirit, beauty and distinctiveness of Chinese music with the precision, power and grandeur of the Western symphony orchestra. Step into a divine land, full of ancient wisdom and timeless beauty. A lost culture returns when Shen Yun takes the stage. Shen Yun is a journey to another world with exquisite costumes and stunning animated backdrops.

Come and celebrate Shen Yun’s incredible 11th anniversary of sharing the beauty of Chinese culture with the world. See for yourself why Shen Yun is leaving millions in awe and returning again and again!

MEDIA CONTACT
Ayelet Corona,
ACA Marketing + Public Relations
[email protected]
c: 818 232 1062

Chef Lidia Bastianich Joins the HITN Family

October 19, 2016

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NEW YORK, Oct. 19, 2016 /PRNewswire-HISPANIC PR WIRE/ — HITN-TV, the network that offers educational and entertaining programming to U.S. Hispanic audiences, is announcing the addition of celebrity chef, Lidia Bastianich and her Emmy award-winning cooking shows, “La Italia de Lidia” (Lidia in Italy) and “La Italia de Lidia en América” (Lidia’s Italy in America) to its growing line-up of health and lifestyle programming. The episodes will be adapted for Spanish-language viewers and will, for the first time, be broadcasted to the U.S. Hispanic market.

“We are proud to introduce our viewers to Lidia Bastianich,” said Eric Turpin, HITN-TV General Manager. “Mrs. Bastianich is one of the most cherished chefs on television, a best-selling cookbook author and a renown restaurateur. Yet despite her very demanding schedule, Mrs. Bastianich still manages to prioritize her Italian family and culture. And we believe these valuable qualities – the love for her children and the pride she has for her heritage – are traits that will resonate with our Hispanic audience.”

Keeping to HITN-TV‘s commitment to providing educational and entertaining programming, viewers who tune in to “La Italia de Lidia en América” will learn interesting facts about the influence of the Italian culture in various facets of American culture, including food, music and art. In “La Italia de Lidia,” viewers are introduced to Italy through a series of episodes featuring local specialties from Rome, Naples, Padua, Sicily, Trieste and Istria. Throughout the program, Mrs. Bastianich’s friends and family join the food fiesta; Lidia’s daughter Tanya shares some of her Italian cooking secrets and her brother Joseph serves as Lidia’s very own wine connoisseur.

“La Italia de Lidia” airs on Saturdays, at 4:00 pm ET / 1:00 pm PT Pacific, and “La Italia de Lidia en América” airs on Saturdays at 4:30 pm ET / 1:30 pm PT Pacific. Please visit www.hitn.org/operadores to find out where you can watch HITN-TV.

HITN-TV is the only Spanish-language network focused on educational and entertaining programming for the whole family. It reaches over 40 million homes across the United States and Puerto Rico through DIRECTV, DISH Network, AT&T U-verse TV, Verizon FiOS TV, Comcast, Charter, Time Warner Cable and Cablevision. For more information, visit www.HITN.org.

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(Español) Museo de la Biblia alcanza a millones de hispanohablantes en el mundo

October 19, 2016

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Sorry, this entry is only available in Español.