(Español) La FDA recomienda someter a pruebas de detección del virus del Zika a toda la sangre y los componentes sanguíneos donados en los Estados Unidos
#Portada16 Reveals Stellar Agenda with the Theme “Multicultural is the New Mainstream”
NEW YORK, Aug. 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — A who is who of marketing, media and technology will convene at #Portada16 on Sept. 14-15 in New York City’s Yotel to discuss why and how multicultural audiences are driving the growth of the U.S. economy.
“The engagement of multicultural consumers is crucial for Corporate America’s future. The agenda of #Portada16, which we are co-producing with MediaPost, is designed so that attendees get insights and valuable contacts in multicultural sports marketing, social media, shopper marketing and much more,” says Marcos Baer, publisher of Portada.
Check out the AGENDAS!
Sept. 14: Hispanic Sports Marketing Forum: https://www.portada-online.com/events/hispanic-forum/#Agenda
Sept. 15: 10th Annual Hispanic Advertising and Media Conference: https://www.portada-online.com/events/hispanic-conference/#Agenda
A highlight of #Portada16 will be the session “view from the corner office”, where the below thought leaders will discuss why “Multicultural is the New Mainstream”:
- Dabo Che, Executive Creative Director, Spike, DDB
- Jose R. Costa, Driven Brands, Group President
- Sandra Howard, AVP-Advertising, AT&T
- Lisa Torres, President Multicultural, Publicis Media
REGISTER: Get your Ticket at the online Promotion:
https://www.portada-online.com/events/hispanic-conference/#Register
Other Brand and Agency Thought Leaders Participating at #Portada16
- Javier Delgado Granados, Group Director Multicultural, Coca Cola
- Shimah Akrami, Senior Media Services Manager Multicultural Marketing, Comcast
- Mariel Llenza, Director Diversity Advertising, AT&T Entertainment Group
- Nelson Peña, Vice President Global Foods, Nestlé
- Stephanie Shannon, Culture and Segment Strategist, Verizon
- Janina Delloca-Pawlowski, Multicultural Marketing Manager, Dunkin’ Brands
- Leyda Reyes-Rodriguez, Partner and Multicultural Director, Maxus
- Ed Carias, Senior Brand Manager, El Jimador Tequila
- Maria Cristina Rios, Director Multicultural Strategy, Macy’s
- Leonor Palao, Brand Marketing & Advertising, Oppenheimer Funds
- Maria Teresa Garcia Rosell, Senior Marketing Director, Anheuser-Busch
- Stephanie Borges, VP North America Strategic Marketing and Partnerships, Six Flags
- Annalia Benedetti, Director Shopper Marketing and Multicultural, Kellogg Companies
- Tracy Galindo, Marketing Specialist, Jewel Osco
- Gonzalo del Fa, President, GroupM Multicultural
- Gloria Constanza, Partner, Chief Contact Strategist, D’Exposito & Partners
- Nakesha Holley, VP, Integrated Communication, Uniworld
- Ronald Mendez, Managing Partner, Multicultural Lead, Mediacom
- Zachary Rosenberg, President, Milner Butcher Media Group
- Eduardo Perez, Partner, PM3
- Neha Misra, Vice President, Strategy and Analytics, Mbuy
- Karina Dobarro, VP Managing Director of Multicultural Brand Strategy, Horizon Media
- Darren Marshall, Executive VP, Consulting & Research, rEvolution
- César Taveras, Online Marketing Manager – U.S. Hispanic Market, Rosetta Stone
TOPICS they will explore
- Live – Sports: Where Tech Meets Marketing (Sports Forum, Sept. 14)
- Soccer Marketing and Content engaging Multicultural Audiences (Sports Forum, Sept. 14)
- E-Sports and Multicultural Audiences (Sports Forum, Sept. 14)
- Multicultural Shopper Marketing: The state of the art (10th Annual Hispanic Advertising and Media Conference, Sept. 15)
- Multicultural Lead Generation and Conversion (Sept. 15)
- Do Multicultural Media Buying Agencies have a reason to exist? (Sept. 15)
- Cross-Device: Using Data Marketing to Close the Gap in the Mobile World (Sept. 15)
- Media and Tech Innovators Speak Out (Sept. 15)
- Speed networking Function (Sept. 15)
Check out Video Highlights of the 2015 Edition #Portada15
9th Annual Hispanic Advertising and Media Conference
https://www.youtube.com/watch?v=g8HShTZNWj4
Hispanic Sports Marketing Forum
https://www.youtube.com/watch?v=7gsJhrAKieg
Already Confirmed Sponsors of #Portada16:
Roof-Top Party Sponsor
Batanga Media (www.batangamedia.com)
Platinum Sponsor
MaxPoint (www.maxpoint.com)
Gold Sponsor
Taboola (www.taboola.com)
Hola (http://us.hola.com)
Bronze Sponsor
H Code Media (http://hcodemedia.com)
Hemisphere Media Group, Inc. (http://www.hemispheretv.com)
Audio.ad (www.audio.ad)
Zoomin.TV (www.zoomin.tv)
Attendee Badge Sponsor
Adsmovil (www.adsmovil.com)
Hispanic Sports Marketing Forum
Penalty Sponsor
PM3 (www.pm3.agency)
Official Wire Sponsor
PR Newswire (www.prnewswire.com)
For information about how to align your brand with #Portada16, please contact Kelley Eberhardt, Director of Sales and Marketing at [email protected].
Contact information:
Kelley Eberhardt
Director of Sales and Marketing at Portada
Email: [email protected]
Maria Cardona, Principal At Dewey Square Group To Receive Coveted Hispanic Public Relations Association’s Pioneer Of The Year Award
NEW YORK, Aug. 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — Maria Cardona, principal at Dewey Square Group and founder of Latinovations has been selected by the national board of directors of the Hispanic Public Relations Association (HPRA) to receive the organization’s coveted Pioneer of the Year Award. Cardona will be recognized amongst colleagues during the 2016 HPRA National BRAVO! Awards ceremony on October 12, 2016 at The Lotte New York Palace Hotel.
Photo – http://photos.prnewswire.com/prnh/20160825/401484
Logo – http://photos.prnewswire.com/prnh/20160614/379227LOGO
Cardona has been leading and shaping the opinion of many of our nation’s leaders over the past two decades. Regarded as one of the nation’s most influential Latinos, Cardona’s roles have included serving as press secretary to two Secretaries of Commerce (William Daley and Mickey Kantor), lead communications strategist for NAFTA, senior advisor to the Hillary Clinton for President Campaign, Director of Communications for the United States Department of Justice‘s Immigration and Naturalization Service (INS) and Communications Director of the Democratic National Committee. Additionally, she currently serves as democratic strategist and commentator on American politics on CNN and CNN en Español.
“As a public affairs and communications professional, and as a Latina, Maria has paved the way for many of us to strive and create an impact starting in our Nation’s capital,” said Antonio Hernandez, ServiceMaster (NYSE: SERV) communications director and president of HPRA. “Her trajectory is exemplary of a Latina who positively contributes and defends the values of our community. These are times when our voices must be heard and we are proud to have Maria at the forefront of the Latino voice. We are honored to present this recognition to Ms. Cardona.”
The HPRA National Bravo Awards recognize the communication industry’s finest campaigns across several categories including technology, sports, digital, non-profit and integrated marketing communications among others. The event will be co-hosted by Cristy Marrero, editor at HOLA! USA and Bryan Llenas, national correspondent at Fox News.
The HPRA National Bravo Awards are made possible by the generous contributions of Platinum Patrons: The Coca-Cola Company and Wells Fargo, Gold Patron: Moët Hennessy, Bronze Patrons: Havas FORMULATIN, Ogilvy Public Relations and PR Newswire. The event is co-chaired by Andy Checo, senior director at Havas FORMULATIN and Veronica Potes, marketing manager at E!, Eonline and Esquire Network.
To purchase event tickets for the 2016 HPRA National Bravo Awards, please visit http://www.hpra-usa.org/2016-bravo-awards/ regarding the Hispanic Public Relations association, please visit http://www.hpra-usa.org.
Prospanica Announces The 2016 Recipients Of The Brillante And Founder’s Awards
IRVING, Texas, Aug. 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today Prospanica announced the winners of the highly anticipated Brillante awards, the first awards given under the organization’s new name. Founded in 1988 as the National Society of Hispanic MBAs, the organization nurtured Hispanic students in their efforts to obtain MBA degrees. Twenty-eight years later, many of those original students have risen to executive leadership positions in Fortune 500 corporations and corporate boards. Prospanica strives to empower all Hispanic business professionals to achieve their full educational, economic and social potential as it seeks to become the leading catalyst for Hispanic achievement.
This year’s Brillante Awards reflect that change. The awards will be presented at the 2016 Prospanica Conference & Career Expo during the Brillante Gala, an event emceed by Liliana Gil Valleta. An award-winning entrepreneur, World Economic Forum Young Global Leader, and TV media contributor, Lili brings a multi-faceted perspective on leadership to the Brillante Gala. Past winners will be on hand to present the award to this year’s recipients, and this ceremonial handoff will be celebrated in grand fashion by salsa legend Tito Rojas.
To further underscore that change, Prospanica will also award the Founder’s Award for the first time in several years. This is the highest award the organization offers, given to individuals who distinguish themselves through lifetime achievements and contributions to the Hispanic community. In this way, a powerful example of lifelong leadership will be highlighted to a roomful of rising stars.
Founder’s Award: Linda Alvarado
Ms. Alvarado is a trailblazer for others to follow as exemplified through her entrepreneurial endeavors in her own construction company, as a co-owner of the Colorado Rockies and through leadership roles on various corporate boards. An advocate for small businesses and advancement of Hispanics in Corporate America, Ms. Alvarado is not only raising the standard among Hispanic professionals but helping others to achieve success alongside her.
Brillante Award for Corporate Excellence: Comcast-NBCUniversal
Comcast NBCUniversal has proven to be an outstanding corporate partner to Prospanica for many years.
It continues to demonstrate a commitment to recruiting and advancing the careers of top Hispanic talent around the country.
Brillante Award for Educational Excellence: University of Central Florida
During the past 10 years, UCF Career Services has supported Prospanica by promoting the organization to UCF students and alumni. Its belief in Prospanica’s vision has led to the establishment of the UCF student chapter.
Brillante Award for Entrepreneurial Excellence: Sonia Clayton
Sonia is known as “The Oracle of the Hispanic Business Woman in America,” as quoted by US congressmen and senators, and she is also a Harvard Business School Strategic Negotiator. Her educational foundation provides scholarships so students can complete their education and reach their goals in life.
Brillante Award for Member Excellence: Janet Simms
Janet was one of the founding members of the New Jersey Prospanica Chapter and also held the position of Chapter President from 2012-2014. Her leadership and commitment are considered a template for establishing and maintaining a successful Prospanica chapter.
Brillante Award for Community Excellence: Dr. Laura Murillo
Dr. Murillo’s focus on community and business stretches far beyond her current role as President and CEO of the Houston Hispanic Chamber of Commerce. She serves on numerous boards and is involved in many community organizations. She is truly a role model in the Hispanic community.
“The Brillante Awards are an excellent example of the dedication required by this caliber of leadership. When we celebrate those leaders who have made large scale impacts, we highlight the power and possibilities for the next generation,” said Thomas Savino, CEO of Prospanica.
About Prospanica
Founded in 1988 as NSHMBA (National Society of Hispanic MBAs) to advocate for Hispanic graduate level education, Prospanica, is the non-profit organization dedicated to empowering Hispanics to achieve their full educational, economic, and social potential. With more than 45 Professional and University chapters nationwide, including Puerto Rico, Prospanica helps professionals and partners build on connections and career development to fortify the Hispanic workforce. Prospanica’s national conference and career expo is a 4-day event that brings together thousands of recruiters and hiring managers from Fortune 500 companies to build connections between Hispanic talent and recruiting opportunities. Attendees will also benefit from professional development, on-site career management services, and networking events. Prospanica’s Corporate Advisory Board is a major supporter of this event and includes the companies: Abbott, Accenture, American Airlines, Bank of America, BASF, Cigna, Dell, Delta Air Lines, ExxonMobil, Ford Motor Company, GSK, Intel Corporation, Johnson & Johnson, Microsoft, Nationwide, Paychex, Pepsi Co, Pitney Bowes, United Health Group, United Technologies Corporation, Wells Fargo, The University of Texas at San Antonio College of Business, Daniels College of Business, University of Denver, Georgetown University, McDonough School of Business, Rutgers Business School, The University of Texas at Austin, McCombs School of Business, and The University of Texas at San Antonio College of Business. For more information visit www.prospanicaconference.org
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AARP Praises OK for State-Based Private Sector Retirement Plans; Urges NY to Act
NEW YORK, Aug. 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — AARP today praised the finalization of a rule by the U.S. Department of Labor (DOL) that confirms states can facilitate the creation of automatic enrollment retirement savings plans for use by small businesses.
AARP New York urged New York State – where over half of all private sector workers lack access to a workplace retirement savings plan – to take advantage of the new rule. Nationwide, these public-private partnerships have the potential to help more than 55 million American workers who lack access to a way to save for retirement automatically out of their regular paycheck. In New York, such a plan could help over three million private sector workers.
The Department of Labor also issued a draft rule that would pave the way for large cities – including New York City – to enact similar plans.
“We applaud the White House and Labor Secretary Perez for their support of state legislative efforts to improve access to workplace retirement savings plans for millions of Americans who currently have no way to save for retirement at work,” said Nancy LeaMond, Executive Vice President of AARP’s Community, State and National Group.
“AARP New York urges Governor Cuomo and our state lawmakers to take advantage of this opportunity to help over three million private sector workers in New York by providing an effective way for them to save their own money and create a financially secure future,” said Beth Finkel, State Director of AARP in New York State.
“In New York City, Mayor de Blasio, Comptroller Stringer, Public Advocate James and City Council Speaker Mark-Viverito have all thrown their support behind such a plan for the city, and we are excited that the U.S. Department of Labor is developing a similar rule for large cities,” Finkel noted. “AARP supports the city’s efforts and we look forward to working with Governor Cuomo’s NY-SMART Commission to develop a plan for all New Yorkers – a plan that would help them move toward financial self-sufficiency and lessen the need for public assistance at a time when company pensions and 401(k)s are becoming a thing of the past.”
AARP New York supports the bi-partisan “Secure Choice” legislation, which has been introduced in both houses by Senator Diane Savino and Assemblyman Robert Rodriguez and has attracted 90 co-sponsors in the 150-member State Assembly.
AARP is pleased that the new rule addresses the importance of features such as payroll deduction and automatic enrollment. Without these options, plans are far less effective at helping people save their own money for retirement.
“We know that workers who have access to automatic enrollment plans are 15 times more likely to save for their future,” said LeaMond. “As a result of the new rule, states will be able to make available to tens of millions of Americans workplace savings vehicles that will help them save more for their retirement years.”
More than half of the states are considering ways to address economic insecurity in retirement. Four states have already enacted legislation creating Work and Save plans that would be impacted by this rule: Illinois, Oregon, Connecticut, and Maryland. Legislation in California is also anticipated in 2016.
USANA Changes The World Of Nutritional Science
SALT LAKE CITY, Aug. 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — USANA Health Sciences is pleased to announce an innovative technological advancement: its U.S. patent-pending USANA InCelligence Technology™. This exclusive cell-signaling technology—now found in various USANA® products—is designed to help your body’s cells renew and protect themselves in unique and powerful ways, representing a monumental leap forward in cellular nutrition and overall wellness.*
Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7736551-usana-incelligence-technology/
“USANA continues to build a reputation as an innovator in the science of cellular health and nutritional supplementation,” says USANA Founder Dr. Myron Wentz. “With USANA’s InCelligence Technology, we are ensuring that our company remains on the cutting-edge of nutritional supplementation.”
How InCelligence Cell-Signaling Technology Works
- Human cells demonstrate a natural intelligence (or InCelligence), which acts on information from plant-derived biomolecules found in our foods.
- Traditional multivitamin supplements simply supply building materials, while USANA’s InCelligence Technology puts the builders to work, directly triggering your body’s natural protection and renewal processes. (Think of it as the ability to have a conversation with your cells to help them do even more of what they do best.)*
- InCelligence technology helps build your cells’ resilience and their ability to adapt, which then helps your body meet its unique needs.*
InCelligence: Found in New, Innovative Products
With its U.S. patent-pending cell-signaling InCelligence Complex, USANA has created a cutting-edge product to support your body’s natural ability to make its own protective antioxidants, which are even stronger than those in just about any supplement. CellSentials™ contains a triple-action system that protects, renews, and nourishes cells for optimal cellular function.*
So what does all this really mean? Let’s hear from the expert:
“Our bodies are made up of trillions of cells and many of them are constantly generating cellular energy to power processes in our bodies, like our heartbeat,” says Executive Vice President of Research and Development Dr. Kevin Spelman. “But this process can also generate free radicals that can damage the mitochondria within the cell. Fortunately, our cells have a natural process that helps clean any damaged mitochondria out of the cell to help renew efficient cellular function. Cellsentials help activate this process.”
Also launching with USANA’s InCelligence Technology is their newest product Proglucamune™, an immune-support supplement. Proglucamune is designed to help immune cells respond effectively and support the body’s ability to adapt to occasional stress.*
Proglucamune Ingredients—Ancient Wisdom and Modern Science
- Organic reishi and shiitake mushrooms: used for thousands of years in traditional Chinese medicines to support vitality*
- Baker’s yeast (specific strain): provides exceptional support for immunity and daily wellness, even during times of occasional, mild stress*
- Zinc: an essential trace element that supports proper functioning of immune cells and acts as an antioxidant to help defend against oxidative stress*
It all works together to help keep you feeling fit and well, every day.*
Other USANA products that include the all-new InCelligence technology are Hepasil DTX™ and Procosa®.
The InCelligence Takeaway
InCelligence is the key to unlock the natural intelligence of your cells and will help support the health of your entire body, no matter what stress you put it through.*
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
About USANA
Founded in 1992, USANA Health Sciences (NYSE: USNA) is a U.S.-based nutritional company that manufactures high-quality supplements, personal care and healthy food products in its FDA-registered facility in Salt Lake City. Learn more about USANA by visiting our web site http://www.usana.com or the official USANA blog http://whatsupusana.com.
Media Contact: Ashley Collins
Executive Director of Public Relations and Social Media
USANA Health Sciences, Inc.
(801) 954-7629
media(at)us.usana(dot)com
Logo – http://photos.prnewswire.com/prnh/20120807/LA53885LOGO