Kmart Donates $250,000 to March of Dimes for Zika Prevention

July 12, 2016

March of Dimes Foundation Logo (PRNewsFoto/March of Dimes Foundation)

WHITE PLAINS, New York, July 12, 2016 /PRNewswire-HISPANIC PR WIRE/ — Top corporate contributor, Kmart, has donated $250,000 to boost March of Dimes’ Zika advocacy and education campaign called #ZAPzika.

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Kelly Cook, Kmart’s chief marketing officer and the mother of triplets born prematurely, accompanied the March of Dimes 2016 National Ambassador family to a visit with President Barack Obama at the White House last week. Afterwards, Kmart, the top corporate sponsor for the March of Dimes for 33 years, pledged additional funds to help support the fight against Zika.

“It’s a great honor to make this donation after our discussion with President Obama,” said Ms. Cook. “It reflects the passion of all Kmart associates and our Shop Your Way members nationwide. We are passionate about the March of Dimes campaign to educate and advocate for healthy moms and babies in the United States, and we invite other corporations to join in this vital fight.”

Kmart has raised more than $140 million since 1983, supporting research, education, and other programs to help prevent premature birth, the leading killer of babies.

“Kmart is the gold standard for corporate philanthropy,” says Dr. Jennifer L. Howse, president of the March of Dimes. “For 33 years Kmart, their associates and customers, have helped give every baby a fighting chance and now they are leading the fight against the Zika virus.”

For more information Kmart’s work with the March of Dimes, visit kmart.com/marchofdimes.

March of Dimes’ Mission to #ZAPZika

Puerto Rican native Ismael Torres-Castrodad, this year’s March of Dimes National Ambassador and his mother, Ismari Castrodad, had a special message for the President during their visit to the White House on June 30. They told the President that they have friends and acquaintances who were infected by the Zika virus acquired in Puerto Rico, and the March of Dimes believes it’s only a matter of time before the same thing happens in the continental U.S.

“After hearing 13-year-old Ismael speak from the heart with President Obama about their shared passion to prevent Zika infection in the U.S., I knew Kmart had to lead the effort to help,” said Ms. Cook.

As part of the campaign, March of Dimes issued the top 5 tips for Zika Prevention (#ZAPzika):

Use spray, keep mosquitoes away: make sure it’s EPA registered.
Say you will, embrace the chill: use air conditioning and window screens if possible.
If it’s wet, it’s a threat: remove still water.
Get protected, not infected: wear clothes to prevent bites. Use a condom to prevent sexual transmission.
If you suspect, then connect: call your health care provider if you are at risk of infection.

The March of Dimes provides up-to-the-minutes education on Zika prevention in both English and Spanish. The English website is www.marchofdimes.org/zika and Spanish website is www.nacersano.org/zika. Or, you can ask a question in both languages at www.marchofdimes.org/ask-us.aspx.

About Kmart
Kmart is making shopping fun again. The retailer, a subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is bringing back the iconic Bluelight Specials, hosting Freebie Saturdays and in-store family events for its Shop Your Way members and customers. Kmart offers customers thrilling deals and amazing finds on quality products and exclusive brands including Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense.

About the March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and health information, visit our websites marchofdimes.org and nacersano.org. If you have been affected by prematurity or birth defects, visit our shareyourstory.org community to find comfort and support. For detailed national, state and local perinatal statistics, visit persistats.org. You can also find us on Facebook or follow us on Twitter.

(Español) Pablo Soria de Lachica – Destaca Las Diferencias Entre Las Tendencias de Propiedades Entre México Y Los Estados Unidos

July 11, 2016

https://www.facebook.com/Pablo-Soria-de-Lachica-392066900990240/

Sorry, this entry is only available in Español.

State of the Art Media Space unveiled for 2016 GOP Convention

July 11, 2016

2016 Republican National Convention logo

CLEVELAND, July 11, 2016 /PRNewswire-HISPANIC PR WIRE/ — For the first time in Convention history, the traditional Radio Talk Show Row is being expanded into the new Media Row, a creative space for members of the media and Republican messengers that includes all media platforms.

Since 2012, the way that news is produced and consumed has changed drastically. In an effort to recognize this unique change, the Republican National Convention has designed a one-of-a-kind space in a way that will provide Convention surrogates with an opportunity to spread their message across all platforms in a short amount of time. We are excited to offer national, regional, digital, social, and radio the opportunity to interact with Convention surrogates allowing our party to reach new audiences than we have before. That GOP official doing a television interview can now go to the next booth for radio, YouTube or other media platforms. The layout has been organized in such a way that it is not only encouraged for surrogates to engage with multiple platforms, but it is also convenient for everyone participating in the Convention.

Not only has the purpose of the space been redesigned, but the look and feel have also been changed. We transformed a parking garage into an innovative media hub. Every inch of Media Row is camera ready at any moment. Windows have been replaced to allow more natural light, carpet has been laid, light fixtures have been replaced, and paneling has been customized to fit the theme of RNC in CLE. This around-the-clock space has been built and designed for maximum Convention coverage for surrogates and media who operate 24/7 to deliver news to Americans watching the Convention activity from across the country.

“We have seen an immense amount of changes in news consumption since 2012, and Media Row will help us engage these new media platforms in unique ways,” said Convention Director of Communications Kirsten Kukowski. “This is the only space of its kind in 2016 and we are very proud to share our message with national, regional, local, and social media outlets around the clock during the week of Convention. The goal is that no matter the channel, beginning July 17, RNC in CLE will be available everywhere.”

Check out the time lapse video of Media Row’s construction here.

CONTACT: [email protected]

Paid for by the Committee on Arrangements for the 2016 Republican National Convention. Not authorized by any candidate or candidate’s committee.
www.convention.gop.

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@GoParks Expedition Inspires Diverse Audiences To #FindYourPark [CONTEST]

July 11, 2016

APPLY FOR ONCE-IN-A-LIFETIME OPPORTUNITY AT WWW.NATIONALPARKS.ORG AND BE A PART OF THE ADVENTURE BY FOLLOWING #FYPx ON SOCIAL MEDIA

WASHINGTON, July 11, 2016 /PRNewswire-HISPANIC PR WIRE/ — An adventure to Yosemite National Park and a variety of national parks in the San Francisco Bay Area awaits eight lucky millennial online influencers, thanks to the National Park Foundation, the official charity of America’s national parks. Starting today, the call for applicants for the National Park Foundation’s 2016 Find Your Park Expedition is open at www.nationalparks.org/FYPx. The application period goes through August 5, 2016. Follow #FYPx on social media for updates.

Engaging people from all backgrounds and inspiring them to discover all that a park can be through a variety of national park experiences, the expedition highlights the essence of the Find Your Park/Encuentra Tu Parque movement.

“Through instagram posts, snapchats, tweets, blogs and more, people everywhere will be transported to stunningly beautiful and culturally rich places through the eyes of eight diverse social media influencers,” said David French, senior vice president of marketing, communications, and corporate partnerships at the National Park Foundation. “As we celebrate the National Park Service Centennial this year and look toward the future of our national parks, there is no better time to engage in innovative partnerships that connect people from all backgrounds to these treasured places and inspire the next generation of park stewards.”

Thanks to support from Find Your Park premier partners REI and Subaru, and through partnerships with Aramark, Columbia Sportswear, and Southwest Airlines, expenses including transportation and lodging will be covered and outdoor gear will be provided.

You can read quotes from each of the National Park Foundation partners and find out why they feel it’s important to support the expedition on the National Park Foundation’s blog today.

In its fourth year, the expedition will raise awareness about all that the National Park System has to offer, including careers with the National Park Service. In addition, the experience will redefine the word “park.” Beyond vast landscapes, the expedition will bring attention to historical, urban, and cultural parks, as well as National Park Service programs that protect, preserve and share America’s collective heritage in communities nationwide.

ABOUT THE NATIONAL PARK FOUNDATION
The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. In 2016, commemorating the National Park Service’s 100th anniversary, the Foundation launched The Centennial Campaign for America’s National Parks, a $350 million comprehensive fundraising campaign to strengthen and enhance the future of these national treasures for the next hundred years. Find out more and become a part of the national park community at www.nationalparks.org.

MEDIA CONTACT: Alanna Sobel
202-796-2538
[email protected]

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Mark Pugerude Joins iconectiv as Executive Vice President

July 11, 2016

PISCATAWAY, New Jersey, July 11, 2016 /PRNewswire-HISPANIC PR WIRE/ — iconectiv announced that Mark Pugerude has joined the company as executive vice president, corporate business development and strategy. An expert in mergers, acquisitions and partnerships, Pugerude will help lead iconectiv’s growth strategy to meet market demand for the universal and secure exchange of information.

Pugerude has more than 25 years of experience in sales, marketing, corporate development and corporate finance, most recently at GENBAND, where his roles included president of global sales, executive vice president of business development, chief marketing officer and chief strategy officer. At GENBAND, Pugerude oversaw six corporate merger and acquisition (M&A) transactions, two divestitures and two original equipment manufacturer (OEM) deals. He also had a critical role working with private equity investors, investment bankers, credit bureaus and analysts.

Before GENBAND, Pugerude held senior executive, management and sales positions at NextPoint Networks, Broadwing Communications, PingTone Communications, Nokia Networks and Motorola. He also has served on the board of directors of the Alliance for Telecommunications Industry Solutions and the Telecommunications Industry Association.

At iconectiv, Pugerude’s primary role will be developing the company’s go-to-market and partnership strategies. He will also be responsible for identifying and pursuing M&A opportunities so that new technologies and markets can be unleashed.

“Mark’s long, successful history of leading mergers, acquisitions and partnerships in the communications space makes him exactly the right person to expand iconectiv’s product portfolio and global market share,” said Richard Jacowleff, Chief Executive Officer, iconectiv. “More than 1,000 organizations and 1 billion people already rely on iconectiv every day, and with Mark’s leadership, we’re ideally positioned to propel that market share and mind share even farther.”

“iconectiv’s best-in-class solutions make it the go-to choice for service providers, regulators, enterprises and other organizations that need simple, seamless and secure communications,” Pugerude said. “With our technology expertise and strong customer relationships, iconectiv provides an attractive opportunity for innovative companies seeking to partner with a well-established industry leader. I’m thrilled to have the opportunity to lead this initiative.”

About iconectiv

iconectiv’s interconnection, data infrastructure, and messaging solutions help more than one billion people communicate daily, and are used by thousands of service providers, regulators, enterprises, and content providers. The company has more than 30 years of telecommunications innovation and policy experience which has been used to develop a range of solutions. iconectiv’s core product areas are common short codes, routing, portability, Common Language® Information Services, and Mobile Messaging. Make the connection.

For more information, visit www.iconectiv.com.

Press/Analyst Contact:

Sharon Oddy
732‐699‐5130
[email protected]

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National Hispanic Christian Leadership Conference Calls for Churches to Lead the Way to Peace Following a Week of Horrific Violence

July 11, 2016

National Hispanic Christian Leadership Conference logo.

SACRAMENTO, California, July 11, 2016 /PRNewswire-HISPANIC PR WIRE/ — Following an unprecedented week of racial violence across America, the National Hispanic Christian Leadership Conference (NHCLC) is today calling churches nationwide to become agents of peace and to rise up and become a light to the world, standing as “a bright city on a hill,” as commanded by Jesus in Scripture.

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“We live in dark times. The events that led to the deaths last week of Alton Sterling, Philando Castile and five law enforcement officers in Dallas showcase the evil and chaos that is prevalent in our world,” said Rev. Samuel Rodriguez, president of NHCLC. “As we begin a new week, now is the time to turn away from the darkness of hatred, bigotry, violence and intolerance and turn toward the light of love, truth and justice.”

As a part of that challenge, NHCLC is calling for churches to “be light,” by working with African-American pastors and churches in their corresponding communities to address issues and concerns while simultaneously constructing a preventive multi-ethnic firewall against disparities in law-enforcement practices and emphasizing the image of God, or Imago Dei, inherent within all individuals – regardless of race.

“We can either spend days, months and years condemning the darkness or with convicted deliberation we can turn on the light of love and forgiveness,” said Rodriguez. “For when light stands next to darkness, light always wins.”

Additionally, beginning this fall, NHCLC will launch the National Christian Leadership Conference, a multi-ethnic, Christ-centered, Bible-based coalition committed to a Christian civil rights movement focused on life, religious liberty, racial unity and educational equality.

NHCLC/CONEL is the world’s largest Hispanic Christian organization, which serves as a representative voice for the more than 100 million Hispanic Evangelicals assembled in over 40,000 U.S. churches and hundreds of thousands of additional congregations spread worldwide throughout the Spanish-speaking diaspora. For additional information, visit http://www.nhclc.org.

Chespirito´s Official First Store Grand Opening

July 11, 2016

LOS ANGELES, July 11, 2016 /PRNewswire-HISPANIC PR WIRE/ — ¡Síganme los buenos! (‘Good guys follow me!’) With the aim of carrying forward the legacy of Roberto Gómez Bolaños through new generations of Latinos in United States, El Chavo Store is opening as the first official store for products based on the characters of Chespirito.

The store opened a physical retail space in the city of Downey, California. This is an area with a high percentage of Hispanic residents who share an affection for Chespirito, who was born in México but considered himself from all of Latin America.

This major project is also being released at the online store: www.elchavostore.com where the products can be purchased from any part of the United States.

El Chavo Store is a venture with 100% Mexican investment. This idea was born as an effort to strengthen the status of the legacy of Roberto Gómez Bolaños, bringing it to new generations of the Hispanic community in the United States, trying to get them to adopt these endearing characters with their unforgettable stories, just like those who grew up watching the program outside this country.

The store offers iconic products of the most popular characters from Chespirito: El Chapulín Colorado and El Chavo del Ocho. They are available at the store as well as the online store: T-shirts, costumes, party items, toys, and so on. Some of these products were developed exclusively for this store with a fresh and innovative design, trying to attract the younger folk, but also those who grew up watching the program that began in the 1970’s. The prices for these items are highly accessible, varying between US$2 and US$45.

DOWNLOAD HD-Pics

Find out more about El Chavo Store at:
www.elchavostore.com
https://twitter.com/elchavostore
https://instagram.com/elchavostore
https://www.facebook.com/ElChavoStore

Vacationers Concerned About Extreme Weather, Political Unrest, Viruses Can Turn To Travel Insurance For Financial And Personal Assistance

July 11, 2016

NEW YORK, July 8, 2016 /PRNewswire-HISPANIC PR WIRE/ — Travel insurance can’t prevent bad things from happening on a vacation, but it may be able to protect your financial investment, according to the Insurance Information Institute (I.I.I.).

“For many consumers worried that an extreme weather event or political unrest might affect their vacation plans, travel insurance can provide useful coverage,” said Jeanne M. Salvatore, the I.I.I.’s chief communications officer. “But it’s important to understand exactly what it covers and when it makes sense to purchase it.”

Asking some key questions can help determine whether you should consider purchasing travel insurance:

If I had to cancel my vacation, would I lose the money I paid in advance?
Is there a chance severe weather or other events could interrupt my vacation?
If the tour operator were to go bankrupt, would I receive a refund?
Is there a chance I might get injured because I’m planning an active vacation (biking, hiking, sailing)?
Will I be traveling with small children or older relatives who might have special needs?
Might I need special assistance while on vacation such as an English speaking doctor or dentist?

If the answer to any of these questions is “yes,” you may be a candidate for travel insurance.

Most travel insurance policies include three basic types of coverage:

1. Trip Cancellation, Interruption or Delay: Provides coverage if you need to cancel a trip due to sickness, a death in the family, bad weather, delayed shipment of luggage or another disaster listed in the policy. In addition, if you become seriously ill or are injured during the trip, some policies will provide reimbursement for the unused portion of the vacation. (There may be exclusions for pre-existing conditions, so check your policy carefully.)

Some—but not all—travel insurance policies may provide coverage if the cruise line or tour operator goes out of business. And, for an additional fee, some insurers offer a “Cancel for Any Reason” provision, which provides coverage if you cancel a trip due to “the fear of something that may happen,” such as civil unrest or a forecast natural disaster.

2. Medical Insurance and Medical Evacuation: Provides coverage if you are injured while traveling—for example, being airlifted off a mountain due to a skiing or hiking accident—or in the event you get seriously ill and need to be flown home. Some commercial airlines require very sick passengers to travel on a stretcher with a medical escort; your travel insurer will usually make arrangements for this.

3. 24-hour Assistance: This service, provided by most travel insurance companies, can help travelers find doctors, arrange accommodations, contact their families or get other forms of assistance in case of an emergency.

4. Other Travel Related Coverages: These include: Accidental Death, should you or a member of your group die during the course of a trip; and Luggage Insurance or Personal Effects Coverage, which provides protection if your luggage and/or personal belongings are lost, stolen or damaged.

The cost of a travel insurance policy is based upon the age of the traveler, the specific coverages selected and the cost of the trip. On average, standard travel insurance policies cost about 5 to 7 percent of the total cost.

Travel insurance is different from the cancellation waivers that many cruise and tour operators offer. Waivers are not insurance; they are relatively inexpensive and provide coverage if you have to cancel the trip, but come with many restrictions. Waivers are not regulated by state insurance departments.

There are many different travel insurance companies and types of policies. Before choosing one, talk to your insurance professional or your travel agent and compare companies, policy coverages, benefits and prices. An easy way to review coverages is to go to Insuremytrip.com.

Also, check your health and homeowners insurance policies, as well as your credit card company, to see what travel related coverages you may already have.

Additional information is also available from the U.S. Travel Insurance Association.

RELATED LINKS
Article: Travel Insurance
Video: Test Your Travel Insurance IQ

The I.I.I. has a full library of educational videos on its You Tube Channel. Information about I.I.I. mobile apps can be found here.

THE I.I.I. IS A NONPROFIT, COMMUNICATIONS ORGANIZATION SUPPORTED BY THE INSURANCE INDUSTRY.

Insurance Information Institute, 110 William Street, New York, NY 10038; (212) 346-5500; www.iii.org.

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Kadriye Ercikan Appointed Vice President of Statistical Analysis, Data Analysis, and Psychometric Research at ETS

July 11, 2016

PRINCETON, New Jersey, July 11, 2016 /PRNewswire-HISPANIC PR WIRE/ — Dr. Kadriye Ercikan has been appointed Vice President of Statistical Analysis, Data Analysis, and Psychometric Research (SADAPR) within Educational Testing Service’s Research & Development Division. Ercikan is currently a Professor of Measurement, Evaluation and Research Methods in the Faculty of Education at the University of British Columbia.

As Vice President of SADAPR, Ercikan will be responsible for data analysis and psychometric support of ETS’s major testing products and contracts, as well as for foundational and applied statistical psychometric research. She will provide strategic, tactical and financial oversight of all functional areas within the SADAPR area of the division. She will report to R&D Senior Vice President Ida Lawrence.

“We are extremely pleased that Dr. Ercikan is coming to ETS R&D,” said ETS President and CEO Walt MacDonald. “Her demonstrated thought leadership in several critical areas of educational measurement will be key in helping us meet our mission goals.”

Ercikan has been a faculty member at UBC since 1998. While at UBC, her research addressed issues including validation of score meaning using examinee response processes, assessment of collaborative problem solving, designing and validating assessments of complex thinking, assessment of linguistic minorities, and fairness and validity issues in cross-cultural and international assessments.

From 1991 to 1998, she was a Senior Research Scientist and a manager at CTB/McGraw Hill (CTB), where she provided psychometric leadership for research projects, statistical systems, and all aspects of assessments including assessment design, data analysis, and interpretation of assessment results.

Her work has resulted in six books, four special issues of refereed journals and 83 other publications. One book, Validating Score Meaning in the Next Generation of Assessments, co-edited with James Pellegrino, was selected for publication as part of the National Council on Measurement in Education (NCME) book series. Another coedited volume with Wolff-Michael Roth, Generalizing from Educational Research, was awarded the AERA Division D Significant Contributions to Measurement and Research Methodology recognition.

Dr. Ercikan’s scholarly leadership has been recognized by her induction into the International Academy of Education as a Fellow and by a recent nomination to the Royal Society of Canada.

She currently serves as Vice President for AERA Division D, has served as an elected member of the Board of Directors of the National Council on Measurement in Education (NCME), and as conference organizer and program chair for both the Psychometric Society and the 2016 10th conference of the International Test Commission (ITC).

“I am very pleased that a measurement thought leader with Kadriye’s broad interests and expertise is joining the senior leadership team of R&D,” added Lawrence. “As we work to create a next generation of assessments, with richer information to help advance teaching and learning, Kadriye’s experience will be invaluable.”

Dr. Ercikan will join ETS on October 1, 2016.

About ETS

At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and postsecondary education, and by conducting education research, analysis and policy studies. Founded as a nonprofit in 1947, ETS develops, administers and scores more than 50 million tests annually — including the TOEFL® and TOEIC® tests, the GRE® tests and The Praxis Series® assessments — in more than 180 countries, at over 9,000 locations worldwide. www.ets.org

Sofia Vergara Introduces her Latest Fragrance with Beautycon Media

July 8, 2016

Tempting by Sofia Vergara Ad Campaign Image

LOS ANGELES, July 8, 2016 /PRNewswire-HISPANIC PR WIRE/ — Sofia Vergara and Perfumania are kicking off Beautycon Festival LA with an exclusive event on July 8^thto celebrate the launch of TEMPTING BY SOFIA VERGARA, the newest scent in Sofia’s fragrance collection.

Beautycon Media’s content creators will be able to get a sneak peek and learn about the sexy scent that just dropped at Perfumania and Perfumania.com this month.

“Sofia Vergara is breaking the mold of traditional media by partnering with Beautycon Media for the launch of her new fragrance, Tempting,” says Moj Mahdara, CEO of Beautycon Media. “Beautycon Media provides a large network of diverse content creators who reach hundreds of millions of people in a unique way while creating a viral buzz throughout the digital space. Beautycon Media is committed to reinventing beauty as an expression of power and creativity.”

Sofia’s close connection with her fans lends itself to this unprecedented beauty launch. “Sofia Vergara has an incredible fan base and fantastic engagement with her audience. With the launch of Tempting, we wanted to further engage the next generation of beauty enthusiasts through Beautycon’s extensive influencer network, expanding the dialogue through both traditional and new media,” says Don Loftus, President of Parlux Fragrances, LTD.

The newest addition to her fragrance collection, TEMPTING BY SOFIA VERGARA is for the temptress in every woman. “Every woman has a sultry side – it’s one of the most enjoyable aspects of being a woman. I created this scent to help stir that emotion. Women should feel sexy and comfortable in their own skin. Being Tempting is all about being yourself and loving it,” says Sofia. Intoxicatingly sexy, TEMPTING BY SOFIA VERGARA is an alluring and playful scent, a tribute to Sofia’s charismatic personality.

A fresh, floriental, fruity fragrance, the notes include:

TOP NOTES: Fresh Pineapple, Mandarin Blossom and Juicy Açai Berry
MIDDLE NOTES: Colombian Passion Flower, Purple Vanilla Orchid, Star Jasmine
BASE NOTES: Creamy Sandalwood, Vanilla and Caramelized Musk

A beautiful interpretation of Sofia’s famous curves, the hourglass bottle design exudes both femininity and sensuality. The facets are inspired by the emerald, found in Sofia’s native Colombia and incorporated throughout her fragrance collection. A faceted cap completes the look.

FRAGRANCE COLLECTION
Eau de Parfum Spray (1.0 fl oz. / 30mL) $32.00
Eau de Parfum Spray (3.4 fl oz. / 100mL) $55.00 (available September 2016)

TEMPTING BY SOFIA VERGARA will be available at Perfumania and Perfumania.com in July 2016 and retailers nationwide in September 2016.

ABOUT PARLUX FRAGRANCES, LTD
Parlux Ltd. is a leading global beauty company that designs, manufactures, markets and distributes prestige fragrances and related products. It is a wholly owned subsidiary of Perfumania Holdings, Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products (traded on the NASDAQ exchange as PERF). Through its various subsidiaries, Perfumania Holdings, Inc. holds the licenses for notable fragrance brands including Vince Camuto, Jessica Simpson, Rihanna, Kenneth Cole, Norell New York and Tommy Bahama, among others.

ABOUT SOFIA VERGARA
Sofia Vergara is an Emmy, Golden Globe and SAG nominated actress who can currently be seen as ‘Gloria Pritchett-Delgado’ in America’s #1 comedy, “Modern Family.” Along with the recognition she has earned for her acting career, Vergara is also considered a successful entrepreneur with an especially strong celebrity brand. Being able to successfully cross over from her original audience of Hispanic consumers and spread her influence across all demographics, is something Vergara does on a daily basis with her retail lines, which range from make-up to furniture to hair care and fragrance. Currently, Vergara serves as the Brand Ambassador for CoverGirl. This will mark her sixth year working with the brand. She is also the global ambassador for Head & Shoulders, the number one shampoo brand in the world. She is currently entering her third year with Rooms2Go designing a furniture collection. Her fragrance collection includes Sofia by Sofia Vergara and Love by Sofia Vergara, launched globally last fall. She also recently announced her partnership with houseware company SharkNinja to launch their new coffee maker, the Ninja Coffee Bar.

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