ViendoMovies: A Decade Programming The Best Cinema In Spanish

September 2, 2016

MIAMI, Sept. 2, 2016 /PRNewswire-HISPANIC PR WIRE/ — ViendoMovies (www.viendomovies.com), the iconic pay TV channel owned and distributed by SomosTV LLC, celebrates this month its 10^th anniversary. ViendoMovies shares with its audience in the United States and Puerto Rico films produced in Spanish, 24hrs a day, with no commercial breaks. Its catalogue features movies from all genres and all Spanish speaking countries including Mexico, Puerto Rico, Peru, Colombia, Chile, Argentina, and Spain among others. As of today, substantially all major cable, satellite and telecommunications companies deliver ViendoMovies to its growing Latino subscribers.

Photo – http://photos.prnewswire.com/prnh/20160902/403905

ViendoMovies aired for the first time on September 5, 2006, immediately becoming an attractive option for the Spanish Speaking public and for the Spanish language packages offered on pay television. With a premium on-air look, the channel gave at the time a presence to a significant number of high budget, theatrical contemporary films not available at any entertainment option. ViendoMovies brings to its audience around 200 films per month and no less than 120 new releases per year, all exclusive, offering a continuously fresh look, with fewer repetitions. Moreover, the signal includes a robust on-demand package, to satisfy different viewing habits.

Luis Villanueva, SomosTV’s President and CEO, stated: “[w]e are elated as we celebrate the first decade of our flagship product — ViendoMovies. We compete and regularly surpass the quality offered by the best-known Spanish movie products in the most sophisticated market in the world. The channel’s is produced entirely in high definition, with two satellite “feeds” that cover both coasts. We bring coverage to our audience of substantially all the major film festivals and markets featuring Spanish cinema and we take joy in providing our audience with the best movie channel in Spanish. We help as well in promoting Latino’s artistic and technical talent, supporting this way the country’s cultural diversity.

ViendoMovies programs, in a continuously updated graphic package, films that narrate urban stories, starred by some of the best and well-known talent that has impacted the movie industry recently. The channel includes “close caption” services in English and Spanish, to serve the bilingual audience and independent film lovers. ViendoMovies is marketed by a dedicated team in the most prominent social networks such as Facebook, Twitter, Instagram, YouTube and others, keeping the audience aware of the latest channel’s news. Recently ViendoMovies changed its on air presence and relaunched its website.

(Español) CPSC exhorta mantener todos los vehículos todo terreno o cuatrimotos fuera de la carretera

September 2, 2016

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The U.S. Consumer Product Safety Commission is an independent federal agency created by Congress in 1973 and charged with protecting the American public from unreasonable risks of serious injury or death from more than 15,000 types of consumer products under the agency's jurisdiction. To report a dangerous product or a product-related injury, call the CPSC hotline at 1-800-638-2772, or visit http//:www.cpsc.gov/talk.html. Further recall information is available at http://www.cpsc.gov.

Sorry, this entry is only available in Español.

The Vice President of the Dominican Republic and Carlos Slim Domit will participate in the UN debate about the future of Latin America

September 2, 2016

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MIAMI, Sept. 2, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Vice President of the Dominican Republic, Margarita Cedeño de Fernández, confirmed her participation in Latino Impact Summit 2016, which will take place at the United Nations on September 8.

Cedeño de Fernández will have a discussion with Ismael Cala about the role of women in regional politics. The Dominican Vice President, who has a Doctorate in Law Cum Laude from Universidad Autónoma de Santo Domingo, was appointed Special Ambassador of the Food and Agriculture Organization (FAO), among other responsibilities.

Latino Impact Summit 2016 also confirmed the presence of Mexican businessman Carlos Slim Domit, who will receive the award “The New Generation of Social Entrepreneurship.”

Slim Domit is Chairman of the Board of Telmex, América Móvil, Grupo Carso and Grupo Sanborns. He is the son of businessman Carlos Slim, and has a degree in Business Administration from Universidad Anáhuac.

During the event Angelica Fuentes and Dr. Luis Ubiñas will be recognized with special awards. Henry A. Fernández, one of the most important executives in the finance world, will have a dialogue with Ismael Cala.

Latino Impact Summit 2016 is one of the first events completely in Spanish at the United Nations. The objective is to create an opportunity to discuss real issues affecting the region, as well as the challenges and opportunities related to Sustainable Development Objectives.

Among those confirmed to be present are Juan José Gómez Camacho, Mexico’s Ambassador to the UN, Hilda Ochoa-Brillembourg, founder and President of Strategic Investment Group and YOA Orchestra of the Americas, Yoani Sánchez, Cuban blogger and journalist, Gaby Pacheco, Program Director at The Dream US, Freddy J. Balsera, founder and managing partner of Balsera Communications, Héctor Sánchez, President of National Hispanic Leadership Agenda, Enrique Acevedo, a host for Univision’s Television News, Mariana Atencio, journalist and host on Fusion, María Elena Salinas, co-host on Univision’s Television News, Bettina Bulgheroni, President of Fundación Puentes de Esperanza, and Arturo Condo, former dean of INCAE Business School.

The summit is being led by social entrepreneurs and businessmen Ismael Cala and Sergio Fernández de Córdova, who head the entities the Ismael Cala Foundation and PVBLIC Foundation, respectively. Univisión is the Hispanic partner for the event.

Find more information at LatinoImpactSummit.org

ABOUT ISMAEL CALA

Communicator, author and international conference speaker on personal development and leadership. For more than five years, he presented the show CALA at prime time on CNN en Español. His message of social entrepreneurship, mindfulness and well-being is a reference for millions of people who follow his work in books, seminars, workshops and conferences throughout Spanish-speaking Latin America.

Author of the bestsellers, “La vida es una piñata” [Life is a piñata], “El analfabeto emocional” [The Emotional Illiterate], “Cala y Cruz: Las dos caras de la comunicación” [The two faces of communication], “El secreto del bambú” [The secret of bamboo], “Un buen hijo de P” [A real son of a B] and “El poder de escuchar” [The power of listening].

ABOUT SERGIO FERNÁNDEZ DE CÓRDOVA

Sergio Fernández de Córdova is an internationally recognized businessman, and an investor and philanthropist in Spanish-speaking Latin America. He works at the center of communication media, and in the sector of public-private alliances for social impact. In 2012 he co-founded—and is the current president—of the PVBLIC Foundation (pvblic.org) and PVBLIC LaTam.

September is Childhood Cancer Awareness Month

September 2, 2016

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MEMPHIS, Tennessee, Sept. 2, 2016 /PRNewswire-HISPANIC PR WIRE/ — This year, parents of nearly 16,000 children in the U.S. will hear the words: “Your child has cancer.” One in five of those children won’t survive. September is Childhood Cancer Awareness Month, and as a leader in the way the world understands, treats and defeats childhood cancer and other life-threatening diseases, St. Jude Children’s Research Hospital^® is rallying communities to join its lifesaving mission: Finding cures. Saving children.^®

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7912051-september-childhood-cancer-awareness-month

Despite significant progress made by St. Jude Children’s Research Hospital, which has helped push the overall childhood cancer survival rate from 20 to more than 80 percent since the hospital opened in 1962, cancer remains the leading cause of death by disease for children under the age of 14. Each year about 175,000 children are diagnosed with cancer worldwide, and 60 percent of these kids don’t have access to modern treatment. For those who win their battles against childhood cancer, victory often comes at a cost as survivors face a much higher risk of experiencing unique long-term health effects later in life.

Childhood Cancer Awareness Month provides St. Jude an opportunity to educate communities and supporters about what they can do to help these kids fighting for their lives. Throughout the month of September supporters are encouraged to help St. Jude in its efforts to end childhood cancer through a number of ways, including:

Rally friends, family and community members to register for the St. Jude Walk/Run to End Childhood Cancer on Sept. 17, 24 and 25. Registration is $10 for adults and children ages 6 and older. Visit stjude.org/walkrun to find an event near you;
Donate or learn more about how you can help at stjude.org/together; and
Join @StJude on social media and use the Hashtag #StJude to show your support.

“Childhood Cancer Awareness Month urgently reminds us of the work we must do together to realize our founder, Danny Thomas’ dream that no child die in the dawn of life. This September, we are inviting people in communities across the country to join St. Jude in raising funds and critical awareness for the ongoing need to save the lives of children with cancer everywhere,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “The collective efforts of our supporters and the St. Jude Walk/Run to End Childhood Cancer events in communities across the U.S. are vital to helping St. Jude find cures and save some of the sickest children in the world.”

This year, more than 50 national partners are supporting St. Jude through various Childhood Cancer Awareness Month campaigns throughout the month of September. Partners include Chili’s Grill & Bar’s Create-A-Pepper campaign; CBS Sports’ PSA and awareness initiative; Domino’s Smart Slice program; and The Limited’s in-store and online customer donation opportunities. National series sponsors of the St. Jude Walk/Run to End Childhood Cancer events are Target, Thrivent Mutual Funds and American Airlines. Gold level partners are Brooks Brothers, Chili’s Grill and Bar, Cox Automotive, Delta Sigma Theta Sorority, Inc., Destination XL Group, Domino’s Pizza, The Limited, Tau Kappa Epsilon Fraternity, Tri Delta Sorority, Westfield, and New York & Company.

The generosity of our partners and individual contributors allow St. Jude doctors and scientists to embark upon ambitious, industry-leading efforts like the Pediatric Cancer Genome Project, the St. Jude Red Frog Events Proton Therapy Center, which is the first proton therapy center in the world dedicated solely to children, and the St. Jude LIFE & After Completion of Therapy Clinic Presented by Kmart, whose mission is to help patients stay healthy as they continue their journeys as survivors after active treatment ends.

Contributions help St. Jude patients like Jordyn.

In late 2014, Jordyn started to complain about aches and pains. Since she was a competitive gymnast, her doctor thought it was related to a sports injury. But then Jordyn developed a persistent fever and was often in tears because she felt so bad. When tests revealed she suffered from acute lymphoblastic leukemia, her family turned to St. Jude Children’s Research Hospital, where her treatment will include two-and-a-half years of chemotherapy. Jordyn is in fifth grade and is an A student who loves to read. She also loves to tell jokes and riddles.

Visit Stjude.org/together for more information on how to help St. Jude end childhood cancer.

About St. Jude Children’s Research Hospital^®St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. St. Jude has the world’s best survival rates for some of the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.

Trucks and Compacts Star as American Honda Reports August Sales

September 1, 2016

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Honda's 2016 CR-V set a 2nd consecutive all-time sales record last month, helping Honda trucks to a new August record.

TORRANCE, Calif., Sept. 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported strong August sales of 149,571 Honda and Acura vehicles, a 3.8 percent decrease over August 2015 due in part to the lack of the Labor Day sales weekend. American Honda trucks set a new August record, rising 4.3 percent on sales of 76,140. Honda Division sales totaled 135,325 units, with Honda trucks also setting an August record, gaining 4.5 percent on sales of 66,802. Acura Division sales were down 7 percent on sales of 14,246 units, also feeling the effects of the lost weekend. However, Acura trucks were up 2.5 percent on sales of 9,338 as new models continued to fill the pipeline.

Honda

Honda Division’s August sales almost matched the same period last year without one of the biggest holiday sales weekends of the year. Despite the handicap, CR-V continued its record-setting ways for the second straight month while all three of the brand’s best-selling models (Accord, Civic and CR-V) topped 30,000 units apiece and Honda’s compact HR-V and Fit posted major gains. Honda trucks posted a new August record supported by brisk sales of CR-V, HR-V and Ridgeline, while Civic and Fit drove car sales for the brand.

Honda trucks set a new August record, rising 4.5 percent with sales of 66,802 units
CR-V climbed 5 percent on sales of 36,517 for a 2^nd consecutive all-time record
HR-V sales jumped 66 percent on sales of 7,580 vehicles
Civic and Fit were up 2.4 percent (32,807 sales) and 85.1 percent (5,370 sales)

“Our continued success with strong sales of both passenger cars and light trucks demonstrates once again that the key to great sales is great product,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “As we continue with our rapid cadence of new models, our focus will remain on selling vehicles one at a time to individual customers.”

Acura

With inventories building for the new 2017 MDX, sales continue to rise as more customers experience the bold new exterior styling and expanded complement of premium features and technologies. Adding a solid result from RDX, Acura truck sales were up 2.5 percent in August, with sedan sales held back in part due to the lost holiday weekend compared to August 2015.

MDX sales increased 8.1 percent in August on sales of 5,131 units
Acura trucks were up 2.5 percent overall for the month, with 9,338 vehicles sold
The new NSX posted 22 sales in August as production continues to ramp up in Acura’s new NSX global production facility

“It’s great to see Acura’s Precision Crafted Performance DNA resonate with customers, as the new MDX gives luxury buyers their first taste of our new performance design direction,” said Jon Ikeda, vice president and general manager of the Acura division. “Together with the launch of the amazing new NSX, a resurgent Acura Motorsports program and growing intentions from younger buyers, we continue to build strong momentum for the Acura brand.”

	American Honda Vehicle Sales for August 2016
				Month-to-Date				Year-to-Date
				August 2016	August 2015	DSR % Change**	MoM % Change	August 2016	August 2015	DSR % Change**	YoY % Change
	American Honda Total			149,571	155,491	-3.8%	-3.8%	1,094,725	1,054,816	3.8%	3.8%
	Total Car Sales			73,431	82,483	-11.0%	-11.0%	564,425	542,210	4.1%	4.1%
	Total Truck Sales			76,140	73,008	4.3%	4.3%	530,300	512,606	3.5%	3.5%
	Honda Total Car Sales			68,523	76,281	-10.2%	-10.2%	526,962	498,695	5.7%	5.7%
	Honda Total Truck Sales			66,802	63,897	4.5%	4.5%	460,849	438,806	5.0%	5.0%
	Acura Total Car Sales			4,908	6,202	-20.9%	-20.9%	37,463	43,515	-13.9%	-13.9%
	Acura Total Truck Sales			9,338	9,111	2.5%	2.5%	69,451	73,800	-5.9%	-5.9%
	Total Domestic Car Sales			67,054	81,873	-18.1%	-18.1%	524,739	537,277	-2.3%	-2.3%
		Honda Division		62,265	75,859	-17.9%	-17.9%	488,231	495,393	-1.4%	-1.4%
		Acura Division		4,789	6,014	-20.4%	-20.4%	36,508	41,884	-12.8%	-12.8%
	Total Domestic Truck Sales			76,140	73,008	4.3%	4.3%	530,300	512,601	3.5%	3.5%
		Honda Division		66,802	63,897	4.5%	4.5%	460,849	438,801	5.0%	5.0%
		Acura Division		9,338	9,111	2.5%	2.5%	69,451	73,800	-5.9%	-5.9%
	Total Import Car Sales			6,377	610	945.4%	945.4%	39,686	4,933	704.5%	704.5%
		Honda Division		6,258	422	1,382.9%	1,382.9%	38,731	3,302	1,073.0%	1,073.0%
		Acura Division		119	188	-36.7%	-36.7%	955	1,631	-41.4%	-41.4%
	Total Import Truck Sales			0	0	0.0%	0.0%	0	5	-100.0%	-100.0%
		Honda Division		0	0	0.0%	0.0%	0	5	-100.0%	-100.0%
		Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
Honda Division Total				135,325	140,178	-3.5%	-3.5%	987,811	937,501	5.4%	5.4%
		* ACCORD		30,115	40,931	-26.4%	-26.4%	231,415	231,173	0.1%	0.1%
		* CIVIC		32,807	32,031	2.4%	2.4%	255,599	221,471	15.4%	15.4%
		CR-Z		222	333	-33.3%	-33.3%	1,699	1,895	-10.3%	-10.3%
		* FIT		5,370	2,901	85.1%	85.1%	38,187	42,867	-10.9%	-10.9%
		INSIGHT		9	85	-89.4%	-89.4%	62	1,289	-95.2%	-95.2%

		CROSSTOUR		7	930	-99.2%	-99.2%	720	6,450	-88.8%	-88.8%
		* CR-V		36,517	34,771	5.0%	5.0%	231,609	229,574	0.9%	0.9%
		HR-V		7,580	4,567	66.0%	66.0%	51,417	24,617	108.9%	108.9%
		ODYSSEY		9,992	13,423	-25.6%	-25.6%	85,881	88,910	-3.4%	-3.4%
		PILOT		9,269	10,202	-9.1%	-9.1%	81,793	88,742	-7.8%	-7.8%
		RIDGELINE		3,437	4	85,825.0%	85,825.0%	9,429	513	1,738.0%	1,738.0%

		***	Memo: Accord FHEV	890	1,369	-35.0%	-35.0%	1,720	9,257	-81.4%	-81.4%
			Memo: Accord PHEV	0	2	-100.0%	-100.0%	0	62	-100.0%	-100.0%
			Memo: Civic Hybrid	50	590	-91.5%	-91.5%	817	3,317	-75.4%	-75.4%

	Acura Division Total			14,246	15,313	-7.0%	-7.0%	106,914	117,315	-8.9%	-8.9%
		ILX		1,172	1,660	-29.4%	-29.4%	10,831	11,744	-7.8%	-7.8%
		NSX		22	0	0.0%	0.0%	45	0	0.0%	0.0%
		RLX / RL		118	187	-36.9%	-36.9%	951	1,600	-40.6%	-40.6%
		TL		0	1	-100.0%	-100.0%	0	85	-100.0%	-100.0%
		TLX		3,595	4,353	-17.4%	-17.4%	25,632	30,055	-14.7%	-14.7%
		TSX		1	1	0.0%	0.0%	4	31	-87.1%	-87.1%

		MDX		5,131	4,747	8.1%	8.1%	34,648	39,144	-11.5%	-11.5%
		RDX		4,207	4,364	-3.6%	-3.6%	34,803	34,654	0.4%	0.4%
		ZDX		0	0	0.0%	0.0%	0	2	-100.0%	-100.0%

		***	Memo: ILX Hybrid	0	1	-100.0%	-100.0%	1	20	-95.0%	-95.0%
			Memo: RLX Hybrid	19	34	-44.1%	-44.1%	134	181	-26.0%	-26.0%
			Memo: TSX Wagon	0	0	0.0%	0.0%	0	2	-100.0%	-100.0%

	Selling Days			26	26			204	204
	**** Hybrid			1,212	2,414	-49.8%	-49.8%	4,478	16,021	-72.0%	-72.0%

* Honda and Acura vehicles are made of domestic & global sourced parts

** Daily Selling Rate

*** Memo line items are included in the respective model total

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid, RLX Sport Hybrid and NSX

Photo – http://photos.prnewswire.com/prnh/20160901/403521

Logo – http://photos.prnewswire.com/prnh/20100923/HONDALOGO

Mazda Reports August Sales

September 1, 2016

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Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

IRVINE, Calif., Sept. 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) today reported August U.S. sales of 26,109 vehicles, representing a decrease of 12.8 percent versus last year. Year-to-date sales through August are 199,378 vehicles.

Key August sales notes:

Sales of the Mazda CX-5 are up 5.8 percent YOY with 10,831 vehicles sold. This marks the carline’s second month in a row with over 10,000 sold.
The all-new Mazda CX-9 accounted for 1,863 of vehicles sold in the month of August, representing a YOY increase of 6.3 percent.
Finishing its first full year of sales, year-to-date sales of the Mazda CX-3 sit at 12,493, with 1,492 vehicles sold in the month of August.
Popularity of the i-ACTIV All-Wheel Drive system continues among CUV buyers, with 65 percent of buyers choosing the option. Total sales across Mazda’s CX carlines remain strong with 13,967 sold in August.

Mazda Motor de Mexico (MMdM) reported August sales of 4,486 vehicles, down 2 percent versus August of last year.

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.

	Month-To-Date				Year-To-Date

	August	August	%	% MTD	August	August	%	% YTD
	2016	2015	Change	DSR	2016	2015	Change	DSR

Mazda2	–	5	(100.0)%	(100.0)%	3	288	(99.0)%	(99.0)%
Mazda3	7,297	10,161	(28.2)%	(28.2)%	66,781	74,542	(10.4)%	(10.4)%
Mazda5	16	542	(97.0)%	(97.0)%	362	7,377	(95.1)%	(95.1)%
Mazda6	4,006	5,402	(25.8)%	(25.8)%	31,810	42,550	(25.2)%	(25.2)%
MX-5 Miata	823	1,344	(38.8)%	(38.8)%	7,088	5,128	38.2%	38.2%
CX-3	1,492	698	113.8%	113.8%	12,493	698	1689.8%	1689.8%
CX-5	10,612	10,033	5.8%	5.8%	73,054	72,906	0.2%	0.2%
CX-9	1,863	1,753	6.3%	6.3%	7,787	12,601	(38.2)%	(38.2)%

Total Vehicles

CARS	12,142	17,454	(30.4)%	(30.4)%	106,044	129,885	(18.4)%	(18.4)%
TRUCKS	13,967	12,484	11.9%	11.9%	93,334	86,205	8.3%	8.3%

TOTAL	26,109	29,938	(12.8)%	(12.8)%	199,378	216,090	(7.7)%	(7.7)%


Selling Days	26	26			204	204

Logo – http://photos.prnewswire.com/prnh/20131205/MM28870LOGO

September is National Preparedness Month

September 1, 2016

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WASHINGTON, Sept. 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — As people increasingly seek information through their mobile devices, FEMA and the Ready Campaign are tapping into social media and other new ways to gain attention and help everyone to be prepared before emergencies occur.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7913851-fema-ad-council-emergency-preparedness

The Ready Campaign and the Ad Council are releasing social media resources to reach individuals where they are and encourage families to take time to talk about their emergency preparedness — what to do, where to go and who to contact in the event of a disaster or emergency.

“Disasters don’t always occur when we are together with our family and friends, and so it is important to take a few minutes now to plan what you will do in the event you are separated,” said FEMA Administrator Craig Fugate. “It only takes a few minutes to talk through the greatest risks that can affect where you live, work or go to school. But by having that conversation or making a plan, families will have more confidence and be better prepared when the next event happens.”

Building on the success of the recent public service announcement (PSA) campaign, “Don’t Wait. Communicate.” the new videos and social media content encourage families to have a conversation and develop an emergency communication plan before a disaster occurs.

The new campaign materials include English and Spanish radio, outdoor, and digital public service announcements, including cinemagraphs and display banners. In addition, this year’s digital advertisements allow for geographic, hazard-specific PSAs to relevant markets, including Washington, D.C., New York City, Illinois, Los Angeles, and American Samoa.

Created pro bono by Chicago-based advertising agency Schafer Condon Carter (SCC), the PSAs illustrate the importance of having a family plan in the event of an emergency by showing real emergency moments and asking the question, “When is the right time to prepare?”

David Selby, President and Managing Partner of SCC said, “‘Don’t Wait. Communicate.’ has already proven to be a powerful call to action, and we look forward to expanding its impact in helping even more Americans take the necessary steps to prepare themselves and their families for disasters.”

Other social media products have been developed by working with Facebook and Tastemade, including six online videos designed to leverage the popularity of the online recipe video trend.

Lisa Sherman, Ad Council president and CEO shares, “Communicating early to prepare for a disaster is vital—and it’s also easy to do. Our partners have done a great job creating new PSAs and videos that will help extend this important message to new channels and platforms. By partnering with Facebook, we’ve created compelling, shareable videos that leverage online video trends to reach our target in a unique way.”

As part of an ongoing collaboration with state, local, and territorial emergency management partners, localized radio PSAs will be available for 36 states, cities, and territories. The PSAs drive audiences to their local emergency management or organization’s website for resources and information pertinent to their area.

Managed and sponsored by the Ready Campaign, National Preparedness Month is designed to raise awareness and encourage Americans to take steps to prepare for emergencies in their homes, schools, workplace, organizations, businesses, and places of worship. National Preparedness Month is an opportunity to share emergency preparedness information and host activities across the country to help Americans understand what it truly means to be ready.

Throughout National Preparedness Month, FEMA encourages everyone to install and become more familiar with the FEMA App. The App allows users to receive weather alerts for up to 5 different areas, offers an emergency preparedness checklist, and provides safety tips for numerous emergency situations. The App also lists open shelters and gives users the ability to upload disaster photos from roads, parks and other public areas to help emergency managers.

Since its launch in 2003, the Ready Campaign has received nearly $1.2 billion in donated media. The campaign has helped generate more than 97 million unique visitors to Ready.gov to learn how to be better prepared.

For more information visit Ready.gov/September, download the FEMA app here, or follow the campaign on Facebook and Twitter.

Federal Emergency Management Agency

FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.

The Ad Council

The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. To learn more about the Ad Council and its campaigns, visit http://www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube

(Español) Desembarca en Estados Unidos la plataforma de negocios más completo en español “InfoNegocios-Miami”

September 1, 2016

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La Directora y Socia de InfoNegocios-Miami, Nancy Clara, firma la franquicia junto a sus socios Emilio Elias e Ignacio Etchepare

Sorry, this entry is only available in Español.

Sean “Diddy” Combs and the Makers of CÎROC Ultra Premium Vodka Embody the Spirit of the Hustle with “Let’s Get It”

September 1, 2016

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CIROC Ultra Premium Vodka Unveils New Icon Tied To 'Let's Get It' Campaign

NEW YORK, Sept. 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today Sean “Diddy” Combs and the Makers of the CÎROC Ultra Premium Vodka unveil new brand creative and launch a motivational campaign: ‘Let’s Get It’. ‘Let’s Get It’, which is inspired by Combs and features DJ Khaled and French Montana, sparks a movement to empower and encourage entrepreneurs and creators to pursue their passions and realize their dreams.

The campaign is a collaboration between Combs, CÎROC and emerging influencers committed to inspiring the next generation to ‘Get It’. The vibrant creative centers on the iconic “circumflex,” which symbolizes upward mobility, aspiration and the brand’s French heritage. The creative was developed by 72andSunny New York in partnership with Combs Wine & Spirits and Diageo.

“I grew up wanting to change the world. Now I want to inspire and empower the next generation to dream big, work hard, and make their own success,” said Sean “Diddy” Combs. “I am using my story to encourage others to follow their dreams and achieve greatness, and together with CÎROC, fueling the spirit of the hustle and celebrating the journey.”

The new CÎROC movement kicks off with the world premiere of ‘Let’s Get It,’ a two minute short film starring Combs on Billboard.com. ‘Let’s Get It,’ narrated by Combs and directed by Emmy Award winner Zach Heinzerling, tells the inspiring story of Combs’ business success, highlighting the grit and glam of his journey. The film features DJ Khaled and French Montana, and celebrates the determination and passion of rising stars and talented entrepreneurs including: “Moguls In the Making” CFDA / Vogue Fashion Fund Nominated Designer Chris Stamp, Accessories Designers and DJs Coco and Breezy, Jewelry Designer and Beauty Entrepreneur Kristen Crawley, and New York Harlem Dance Legend Nikko. The film also introduces the CÎROC family of influencers, a group of movers and shakers hand-selected by Combs that includes: DJ Austin Millz, Model Eugena Washington, Musician and Philanthropist Tennille Amor, Celebrity Stylist Ty Hunter, Fashion and Entertainment Entrepreneur Lance Fresh, Lifestyle Expert Kenny Burns, Actress Mikaela Hoover, Style Host Brittany Hampton, and Sports Statistician Justin Zormelo. Condensed versions of the film are also available on select websites.

Sean “Diddy” Combs previewed his commitment to the ‘Let’s Get It’ ethos when he presented at the 2016 MTV Video Music Awards on Sunday night. He reminded the audience to hustle hard, dream big and remember that everything is possible.

“‘Let’s Get It’ is much more than a campaign,” says Ryan Robertson, CÎROC Brand Director. “It is the start of a new movement – a rallying cry – to empower hard workers and dreamers to make their mark on the world.”

Later this month the brand will be releasing a follow-up spot to ‘Let’s Get It’ that spotlights DJ Khaled and his major keys to success for future moguls in the making.

“CÎROC and Combs have always been about the hustle”, says Dia Simms, President of Combs Wine and Spirits. ‘”Let’s Get It’ is a universal message that has no boundaries. Sean and CÎROC are inspiring the next generation of entrepreneurs and culture creators on their journey to success.”

‘Let’s Get It’ begins airing September 5th. The :30 and :15 second spots will run on CNN, Bravo, CNBC, USA, BET, VH1, TV1, REVOLT and more. The brand has also created a :15 advertisement dedicated to social responsibility reminding fans that whether you are coming up in the world or coming home from a few drinks, get there safely.

In addition, CÎROC announced that it is partnering with COMPLEX Media to create a new video channel dedicated to the ‘Let’s Get It’ movement. “COMPLEX Hustle” will mentor, inspire and advise the creative class of millennial strivers. More information about this project will be released soon.

From creators to innovators, the Makers of CÎROC remind everyone to Celebrate Life Responsibly.

Let’s Get It Campaign :30 ad can be found here – www.bit.ly/2bCQVNp

ABOUT CÎROC™ ULTRA PREMIUM VODKA:

CÎROC™ Ultra Premium is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CÎROC™ Ultra Premium launched nationwide in January 2003. In October 2007, DIAGEO – the world’s largest spirits and beer company – made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean “Diddy” Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC™. The infused Vodka flavors in the portfolio to date include CÎROC™ RED BERRY, CÎROC™ COCONUT, CÎROC™ PEACH, CÎROC™ PINEAPPLE, CÎROC™ APPLE, and CÎROC MANGO™ in addition to CÎROC TEN™ Vodka. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.

ABOUT COMBS WINE & SPIRITS:

Combs Wine & Spirits is a privately owned, premium spirits and wine business created by Sean “Diddy” Combs in 2013. Combs Wine & Spirits is focused on delivering high impact growth driven product development strategies that promote a healthy business structure while highlighting social responsibility. The company, which is based in New York, co-owns DELEON® Tequila and is responsible for all strategic marketing for Cîroc Ultra Premium Vodka, both in partnership with Diageo.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.

Celebrating life, every day, everywhere.

FOR MORE INFORMATION:
Alisa Jacobs
Diageo
310-990-0285
[email protected]

Ryan Stender
Blue Flame Agency
917-449-2447
[email protected]

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NHCLC’s Response to Tonight’s Speech by Presidential Candidate Donald Trump

September 1, 2016

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National Hispanic Christian Leadership Conference logo.

SACRAMENTO, California, Sept. 1, 2016 /PRNewswire-HISPANIC PR WIRE/ –Rev. Samuel Rodriguez, president of the National Hispanic Christian Leadership Conference (NHCLC), the world’s largest Hispanic Christian organization, which serves as a representative voice for the more than 100 million Hispanic Evangelicals assembled in over 40,000 U.S. churches, today expressed his disappointment following Republican Presidential Nominee Donald Trump’s immigration speech in Arizona.

“The NHCLC agrees with Donald Trump that the safety of the American people is a priority, but we are also very disappointed that his speech did not include practical solutions for the 11 million undocumented immigrations who call the United States their home –the people following our laws who are here to provide a better life for their families,” said Rodriguez. “The NHCLC does not promote amnesty, but supports a comprehensive immigration plan that ensures secure borders as well as a pathway to legalization for those already living within the borders.

“Trump said that he would treat every person living and residing in this country with dignity, fairness, respect and with compassion, traits every individual – citizen or immigrant – deserves,” Rodriguez said. “We believe this is not only a practical issue, but a spiritual one as we consider the sanctity of all lives from the womb to the tomb; this includes those living in our nation who are undocumented.”

Rodriguez, who has personally met with Trump and advocated for him to “build a bridge, not a wall,” as opined in a July editorial in TIME, spoke with the presidential nominee Monday morning regarding the issue of immigration.

“I appreciate Mr. Trump’s open-mindedness to finding solutions. In my conversation with him this week, Mr. Trump was clearly open to criticism, and was not defensive,” Rodriguez said. “Despite the disheartening policy Mr. Trump announced tonight, the NHCLC will continue to reach out to both candidates specifically on issues that are important to the Evangelical Latino Community, including life, family, religious liberty, education and immigration reform.”

NHCLC is the largest Hispanic Christian organization representing millions of Evangelicals worldwide. Today, the National Institute for Latino Policy (NiLP) released results from a national online survey, which cited the NHCLC as one of the only credible conservative Hispanic organizations in the United States.

“We appreciate the vote of confidence by those surveyed by NiLP,” Rodriguez said.

Seeking to reconcile evangelist Billy Graham’s message of salvation with Dr. Martin Luther King, Jr.’s march of prophetic activism, the NHCLC emphasizes “7 Directives” of Life, Family, Compassionate Evangelism, Stewardship, Justice, Education and Youth. For additional information, visit http://www.nhclc.org.

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