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Award-Winning, Latin Food Chef And Author Chef Lala Tapped As Spokesperson For The HERDEZ® Brand

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AWARD-WINNING, LATIN FOOD CHEF AND AUTHOR CHEF LALA TAPPED AS SPOKESPERSON FOR THE HERDEZ(R) BRAND

ORANGE, California, July 12, 2016 /PRNewswire-HISPANIC PR WIRE/ — The makers of the HERDEZ® Brand, the No. 1 salsa brand in Mexico, are proud to name award-winning, Latin food chef and author Chef Lala as spokesperson. As part of their first collaboration, Chef Lala brings the perfect “carne asada” this summer with authentically unique Latin flavors featuring HERDEZ® Brand Salsa Verde, Salsa Casera and hints of the much-anticipated Guacamole Salsa.

AWARD-WINNING, LATIN FOOD CHEF AND AUTHOR CHEF LALA TAPPED AS SPOKESPERSON FOR THE HERDEZ(R) BRAND

“I love HERDEZ® salsas! It’s exciting to work with a brand that’s been in my pantry through generations,” said Chef Lala, accomplished celebrity chef and certified nutritionist. “A ‘carne asada’ isn’t just a grilled skirt steak, it’s a social gathering with friends, family and great food at the center. HERDEZ® Brand salsas are the secret ingredient that enhance the multidimensional flavors of that great food-making it absolutely delicious!”

Chef Lala’s “carne asada” culinary creations are available exclusively on www.herdeztraditions.com/carne-asada-summer. Among the delectable dishes are: Carne Asada with Divorced Enchiladas Tampiqueñas, Pizza a la Mexicana, Carne Asada Kebab, Grilled Steak with Oaxaca Cheese and Albondigas a la Parrilla.

“Chef Lala is a first-class chef, the makers of the HERDEZ® Brand are proud to partner with her,” said Gilberto Gutierrez, senior brand manager for HERDEZ® Brand. “We’re certain ‘carne asada’ lovers will enjoy Chef Lala’s classic recipes throughout the summer and beyond.”

To further encourage you to keep your “carne asada fiesta” going Chef Lala invites you to try her recipes and join the HERDEZ® Brand “‘Carne Asada Fiesta’ social media sweepstakes.” Fans can enter to win prizes by capturing a photo or video of their “Carne Asada Fiesta” experience, hashtaging it #CarneAsadaSweepstakes and, tagging @HERDEZTraditions and sharing on Facebook or Instagram. One Grand Prize winner will receive a “carne asada fiesta;” three second place winners will receive a pair of concert tickets to their local Latin fest; and fifty third place winners will receive an HERDEZ® Brand limited edition ‘Carne Diem’ T-shirt.

For more information on the HERDEZ® Brand “‘Carne Asada Fiesta’ social media sweepstakes” or to download recipes visit www.herdeztraditions.com/carne-asada-summer. Follow the HERDEZ® brand via social media on Facebook and Instagram @HERDEZTraditions and on Twitter @HERDEZBrand. Join the conversation via #CarneAsadaSweepstakes.

About the HERDEZ® Brand
HERDEZ® salsa is made the authentic way, using fresh ingredients like tomatoes, onions, chile peppers and cilantro. Today, HERDEZ® Salsa is the No.1 selling salsa brand in Mexico and a growing staple in homes in the United States. HERDEZ® authentic Mexican products are available nationwide at major grocery stores. Visit www.herdeztraditions.com for more information.

About Chef Lala
Chef Lala is an accomplished chef, author, stylist, consultant and certified nutritionist. Her love of food sprouted from her time spent in her family’s Mexican restaurants and continued through her education at Le Cordon Bleu where she studied global cuisine. Since then, this first generation Latina dynamo has gone on to make waves in the food industry receiving multiple awards including: the Los Angeles Times, Latinos de Hoy Culinary Award (2014); the Joselin Institute of Health, Latino Initiatives at Harvard Medical School Honoree (2012) and the American Diabetes Association, Community Spirit Awards (2011). Chef Lala has written several books including “Latin Lover Lite,” “Best Loved Mexican Cooking with Chef Lala” and “Yummy for your Tummy.” Chef Lala believes that diet is not about deprivation but about lifestyle. Her approach to cooking is simple and aims to teach how to enjoy food happily and wisely.

Photo – http://photos.prnewswire.com/prnh/20160706/386783

2016 Republican National Convention announces Freedom Plaza

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2016 Republican National Convention logo

CLEVELAND, July 12, 2016 /PRNewswire-HISPANIC PR WIRE/ — Centered between Quicken Loans Arena and Progressive Field is Freedom Plaza, an open air gathering space unique to the 2016 Republican National Convention. Freedom Plaza will be home to a “Salute to America”; the cuisine and music of the South, East, West, and Midwest will be featured each day of the Convention. All Convention attendees are welcome to grab a drink, indulge in local fare, listen to some great music, and mix and mingle in the hours before and after each Convention session.

2016 Republican National Convention logo

Cleveland has become home for our Convention staff for nearly two years, and we are excited to share the experiences we’ve enjoyed with the guests coming for the 2016 Republican National Convention,” Convention CEO Jeff Larson said. “The Convention is a time of celebration for the Republican party and the Freedom Plaza will help us bring lasting memories to the 2016 Convention.”

See below for the full list of entertainers that will be playing during the Republican National Convention:

  • Monday, July 18thSwon Brothers/Hope Country
  • Tuesday, July 19th – Super Diamond/Dave Fenley
  • Wednesday, July 20thLee Brice/Jordy Searcy
  • Thursday, July 21st – Hope Country/The Sensations

Freedom Plaza will feature food that represents every corner of the United States, as well as wine and beer made right here in Ohio! Check out what will be available for purchase below:

  • Del’s Catering – All-American Cheeseburger, Cleveland Polish Boy, Applewood Smoked Pulled Pork or Chicken Sliders, and Macaroni and Cheese
  • Southern Food Tent (Marigold Catering) – Grits’n’more, Chicken and Sausage Gumbo, Red Beans and Braised Okra
  • Midwest Food Tent (Marigold Catering) – Pierogis, Crispy Cheddar and Bacon Frizzled Onions, Kielbasa with Sweet Peppers and Caramelized Onions, Sour Cream, Pickled Onions and Wild Mushrooms
  • East Meets West Food Tent (Marigold Catering) – Braised Beef Brisket or Pulled Pork Tacos with Red Cabbage Slaw and Pickled Red Onions, New England Lobster Roll, Lobster and Shrimp Salad
  • Wines from Dark Horse winery and Covey Run winery
  • Beers from Brooklyn Brewery, Great Lakes Brewing Company, Thirsty Dog Brewing Company, and Market Garden Brewery

Freedom Plaza will be open for several hours before each session and even after sessions end. Please see the full list of open hours:

  • Monday, July 18th11 AM – 1 PM and 11 PM – 1 AM
  • Tuesday, July 19th2:30 – 5:30 PM and 11 PM – 1 AM
  • Wednesday, July 20th4 – 7 PM and 11 PM – 1 AM
  • Thursday, July 21st4:30 – 7:30 PM and 11 PM – 1 AM

*Freedom Plaza Hours are subject to change.

If you have any questions, please reach out to [email protected].

Paid for by the Committee on Arrangements for the 2016 Republican National Convention. Not authorized by any candidate or candidate’s committee.
www.convention.gop.

Photo – http://photos.prnewswire.com/prnh/20160516/367841LOGO

When, Where, How and Why to Change Your Vehicle’s Oil

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BETHESDA, Md., July 12, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Car Care Council reminds motorists that basic vehicle maintenance is an easy, inexpensive way to prolong the life of vehicles and avoid costly repairs down the road.

“When thinking about vehicle maintenance, regular oil changes likely come to mind first,” said Rich White, executive director, Car Care Council. “A quick review of the why, when, where and how of changing your vehicle’s oil is a good way to see the value of basic auto care.”

Why
Motor oil lubricates the moving parts in your engine, preventing wear by keeping the engine clean, removing contaminants and regulating engine temperature to prevent overheating. Neglecting to check and change your vehicle’s oil can lead to expensive repairs, including engine failure.

When
Check your vehicle owner’s manual; most will recommend changing the oil every 3,000 to 5,000 miles. However, other factors such as harsh weather conditions, driving in stop-and-go traffic or on dusty/dirt roads, towing a trailer, driving at high speeds and the age of your vehicle can all bring down this time interval, making it a safe bet to have the oil checked at the lower end of the recommended interval.

Where
An oil change performed by a professional technician is a quick, low-cost vehicle service. When taking your car in for maintenance or repairs, be sure that the shop employs ASE certified technicians. ASE certification means that the technicians take their training seriously and have passed tests to demonstrate their skills.

How
Do-it-yourselfers can access the Car Care Council’s website for an instructional video by Driverside on how to change your vehicle’s oil.

To help drivers “be car care aware,” the Car Care Council has many free tools available at www.carcare.org, including a free 80-page Car Care Guide and a customized service schedule with email reminders to make it easy to follow a routine auto care program.

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a copy of the council’s Car Care Guide or for more information, visit www.carcare.org.

Co-Lead Counsel Susman Godfrey L.L.P. and Gradstein & Marzano, P.C. Notify Class Members of Rights in Pending Class Action Regarding Pre-1972 Sound Recordings

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LOS ANGELES, July 12, 2016 /PRNewswire-HISPANIC PR WIRE/ — The following statement is being issued by Susman Godfrey L.L.P. and Gradstein & Marzano, P.C. regarding the Lawsuit between Flo & Eddie, Inc. and Sirius XM Radio, Inc..

If You Are Owners Of Sound Recordings Fixed Prior To February 15, 1972 Which Have Been Performed, Distributed, Reproduced, Or Otherwise Exploited By Sirius XM In California Without A License Or Authorization From August 21, 2009 To August 24, 2016, A Class Action May Affect Your Rights.

What is this case about?

On August 1, 2013, Plaintiff Flo & Eddie, Inc. (“Flo & Eddie”) filed a lawsuit against Defendant Sirius XM Radio, Inc. on behalf of itself and a putative class of owners of sound recordings fixed prior to February 15, 1972 (“pre-1972 recordings”), alleging that Sirius XM, without a license or authorization, was performing, distributing, and reproducing, those pre-1972 recordings in California as part of its satellite and internet radio services (the “Lawsuit”). The lawsuit is known as Flo & Eddie, Inc. v. Sirius XM Radio, Inc., Case No. CV13-05693, and is pending in the U.S. District Court for the Central District of California. Trial is set for November 2016.

Am I in the Class?

You qualify as a member of the Class if you are an owner of pre-1972 recordings which have been performed, distributed, reproduced, or otherwise exploited by Sirius XM in California without a license or authorization to do so from August 21, 2009 to August 24, 2016. As a class member, your legal rights are affected, and you have a choice to make.

Has the Court made any determinations in this Lawsuit?

The Court has already found Sirius XM liable for its public performance of pre-1972 recordings in California in favor of Flo & Eddie. Sirius XM continues to assert the availability of certain defenses and the unavailability of certain damages theories.

What are my Options?

You have to decide now whether to stay in the Class or ask to be excluded.

  • If you do nothing, you are staying in the Class.  As a member of the Class, you will keep the possibility of getting money or benefits that may come from a trial or a settlement.  But, you will give up any rights to sue Sirius XM separately over the legal claims asserted in this Lawsuit.  You will be legally bound by the judgment in this Lawsuit, whether favorable or not.
  • If you ask to be excluded, and money or benefits are later awarded to the Class as a result of this Lawsuit, you won’t share in those.  But, you keep any rights to sue Sirius XM separately about the same legal claims in this Lawsuit.  If you retain an individual attorney, you may need to pay for that attorney.  To exclude yourself from the Class, you must send a written request that includes an Exclusion Request Form that is received no later than August 30, 2016.  For more information on how to exclude yourself, and to obtain the Exclusion Request Form, visit www.pre1972soundrecordings.com.

Where can I get Additional Information?

This is only a summary. For more information about the Lawsuit, visit www.pre1972soundrecordings.com.

PLEASE DO NOT CALL OR WRITE TO THE COURT FOR INFORMATION OR ADVICE.

CB Technologies, Inc. Welcomes Stan Galanski as Senior Vice President, Engineered Solutions

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CB Technologies, Inc

KIRKLAND, Washington, July 12, 2016 /PRNewswire-HISPANIC PR WIRE/ — CB Technologies, Inc. (cbtechinc.com), a woman-owned Solution Provider and Systems Integrator, proudly announced Stan Galanski has joined the company as Senior Vice President of Engineered Solutions. Stan joins the team after serving as the Senior Director of Channels and Alliances position at Hewlett Packard Enterprise, a company where he worked the past 10 years. There he developed channel sales strategy for HPE Big Data Solutions Portfolio—ranging from data protection, archiving, ECM, and eDiscovery, and Platform Portfolio — products that included analytic search, video surveillance, broadcast monitoring, and customer profiling. His work also included managing channel sales teams across North and South America which required daily coordination of Field Sales, Pre-Sales, and Services resources.

Photo – http://photos.prnewswire.com/prnh/20160711/388468

Galanski is quoted stating, “There were three reasons that led me to join CB Technologies (CBT).  The first was CBT’s expansion towards being a Solution Provider vs. a Reseller.  While the emphasis on solution selling has long been promoted and adopted within the OEM Community, few partners have successfully made that financial investment, much less a notable transition.  Kelly Ireland and her team recognize the sizable markets, across multiple industries, that need well-architected and cost-effective answers, and they are aiming to be the Solution Provider of choice.  Secondly, the concentrated number of experienced and dedicated personnel within this company was surprising – encouraging me to want to work with a group of individuals that already had a sound reputation in the IT Business.  Lastly, their alignment with HPE’s technology, business strategy, etc., made it very easy for a 10 year veteran of HPE to sign on.”

“Adding Stan Galanski to the CB Technologies management team fills a key role in our evolution in building highly engineered, world class solutions.  Stan brings a vast knowledge and experience across government, aerospace, federal markets and manufacturing as well as a technical background that is needed in order to stay in stride with the rate of innovation in IT today,” commented Kelly Ireland, CB Technologies’ CEO.  “His experience in the Big Data market is an added plus, especially with our latest innovation, Asset Intelligence, which utilizes multiple aspects of Big Data to provide consolidation and feature-rich management of physical assets throughout any corporation.”

Stan has excelled as a Senior Executive with over 20 years of experience across the IT and High Tech markets. He aspires to lead companies in information technology acquisition and management, especially in the frontiers of Big Data, Cyber Security, and Data Analytics. Galanski states, “Industries of all kinds are trying to tackle how to utilize more efficient computing power, how to manage huge reservoirs of Information, and which Analytic Tools to apply for problem solving and profit adherence. CBT is putting itself front and center in these challenges and I feel privileged to be associated with their efforts.” Stan has also maintained an active role in Humanitarian Services via his position in Rotary International on Water and Sanitation, College Sports (University of Texas), as well as studies and collects wines from the major grape growing regions of the world.

About CB Technologies, Inc.

CBT is an award-winning solution provider and systems integrator with team members in Southern California, Seattle, St. Louis, Detroit, Washington D.C. and Albuquerque. Founded in 2001, this woman-owned company’s impressive resume includes over 15 years supporting, planning and integrating technology in support of the Department of Defense, State/Local/Education, Fortune 500 and smaller enterprise businesses. CBT is an HPE Platinum Partner that is perennially named to the CRN Solution Provider 500, Inc. magazine’s 5000 Fastest Growing Companies and OCBJ’s list of top companies. In addition, CBT was awarded the HP PartnerOne Award for Cloud Partner of the Year in 2015.

Media Contact:

Rhondi Lenaker

Marketing & Events Manager

CB Technologies, Inc.

714-573-7733

CB Technologies, Inc

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MassMutual named a 2016 World’s Most Ethical Company by the Ethisphere Institute

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MassMutual

SPRINGFIELD, Massachusetts, July 12, 2016 /PRNewswire-HISPANIC PR WIRE/ — Massachusetts Mutual Life Insurance Company (MassMutual) has been recognized by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices, as a 2016 World’s Most Ethical Company®.

MassMutual

This year marks the tenth anniversary of Ethisphere and the World’s Most Ethical Companies designation which recognizes those companies who align principle with action, work tirelessly to make trust part of their corporate DNA, and in doing so, shape future industry standards by introducing tomorrow’s best practices today.

“I’m extremely pleased that, once again, MassMutual has been honored as a World’s Most Ethical Company.  Ethics and integrity are not only fundamental to our company’s culture, they’re core to how we run our business and top-of-mind in everything we do,” said Roger Crandall, Chairman, President and CEO. “Every day, our policyowners and customers trust us to help provide them with financial security and peace of mind. This is a trust hard-earned from nearly 165 years of being there when they’ve needed us most, helping people secure their future and protect the ones they love.”

This is the third consecutive year that MassMutual has been recognized.  In 2014, MassMutual was the first mutual company in the life insurance industry category to be honored with this distinction.  This year, the company remains the only mutual named World’s Most Ethical in the life insurance industry category, underscoring the company’s commitment to leading ethical business standards and practices.

“Companies rely on Ethisphere to continually raise and measure the standards of corporate behavior. Those that demonstrate leadership in areas like citizenship, integrity and transparency create more value for their investors, communities, customers and employees, thus solidifying a sustainable business advantage,” explained Ethisphere’s Chief Executive Officer, Timothy Erblich. “Congratulations to everyone at MassMutual for being recognized as a World’s Most Ethical Company.”

Methodology & Scoring
The World’s Most Ethical Company assessment is based upon the Ethisphere Institute’s Ethics Quotient™ (EQ) framework developed over years of research and vetted and refined by the expert advice from Ethisphere’s World’s Most Ethical Company Methodology Advisory Panel. The EQ offers a quantitative way to assess a company’s performance in an objective, consistent and standardized way. The information collected provides a comprehensive sampling of definitive criteria of core competencies, rather than all aspects of corporate governance, risk, sustainability, compliance and ethics.

Scores are generated in five key categories: ethics and compliance program (35%), corporate citizenship and responsibility (20%), culture of ethics (20%), governance (15%) and leadership, innovation and reputation (10%) and provided to all companies who participate in the process.

Full List of 2016 World’s Most Ethical Companies
About MassMutual
About the Ethisphere Institute

Media Contact
María Fernanda Trochimezuk
 (310) 696-9585
[email protected]

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MoneyGram to Release Second Quarter 2016 Results

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MoneyGram Logo

DALLAS, July 12, 2016 /PRNewswire-HISPANIC PR WIRE/ — MoneyGram (NASDAQ: MGI) will announce its second quarter 2016 financial results on Friday, July 29, 2016. Alex Holmes, chief executive officer, and Larry Angelilli, chief financial officer, will host a conference call at 9:00 a.m. ET to discuss the financial results. The news release and the webcast will be available at ir.moneygram.com. Participants may join the call at the numbers below:

Toll Free:

1-800-341-3130

International:

1-913-981-5510

Replay:

1-877-870-5176 or 1-858-384-5517

Replay ID:

6122443

Replay is available through August 5, 2016

MoneyGram Logo

About MoneyGram International
MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect consumers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in the U.S. More information about MoneyGram International, Inc. is available at moneygram.com.

Investors:
Suzanne Rosenberg
214-979-1400
[email protected]

Media Contact:
Michelle Buckalew
214-979-1418
[email protected]

Logo – http://photos.prnewswire.com/prnh/20150730/251082LOGO

It’s Easy To Have A Worry Free Vacation In Puerto Rico

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PRTC promotions and Zika education efforts are driving consumers to continue to book Puerto Rico for their summer vacations. Image credit: Puerto Rico Tourism Company

SAN JUAN, Puerto Rico, July 11, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Puerto Rico Tourism Company (PRTC)’s fourth annual Summer is Easy promotion is outpacing last summer’s bookings. The campaign generated a 6 percent rise in participating partner room night sales in May and a seven percent rise in June —versus the same months in 2015.  Comparatively, bookings through Summer is Easy partner Expedia are currently 9.7 percent above 2015 bookings. The promotion highlights how travel to Puerto Rico has never been easier—no passport is required for U.S. citizens, more than 70 direct flights from the U.S. to Puerto Rico daily—and just how many things there are to do on the island—travelers can choose from beach vacations, rainforest adventures, cultural explorations, and more. This promotion, combined with PRTC’s dedicated efforts to educate travelers about Zika misperceptions and how they can enjoy a worry free vacation in Puerto Rico is clearly paying off.

PRTC promotions and Zika education efforts are driving consumers to continue to book Puerto Rico for their summer vacations. Image credit: Puerto Rico Tourism Company

 

Visit www.SummerIsEasy.com to learn more about great summer travel deals to Puerto Rico.

“We have been working hard to ensure that travelers are educated about the Zika virus and understand that by following the CDC’s simple guidelines, they can have a worry-free experience on the island,” said PRTC Executive Director Ingrid I. Rivera Rocafort. “By providing travelers with the facts and dispelling the misperceptions about Zika on the island, we have been able to show travelers that, unless they are pregnant or planning a family in the near future, the Zika virus is nothing to be afraid of. This early success with the Summer Is Easy campaign suggests that informed travelers are choosing facts over fear and continuing to book Puerto Rico.”

The PRTC has been working closely with the CDC and the local Department of Public Health to stay at the front line of defense against the virus. It is taking every precaution possible, including working with hotels to eliminate mosquito breeding grounds, providing education materials about preventing mosquito bites to hotels and guests, and encouraging all travelers to stay informed and prepared. According to Puerto Rico Hotel & Tourism Association (PRHTA) President and CEO, Clarisa Jiménez, “PRHTA hotels are actively and aggressively spraying the grounds using Department of Health-endorsed mosquito control companies.” Jiménez added that “The PRTC, PRHTA, and partners have taken all the measures that the CDC has recommended from day one to protect anyone who visits our beautiful island.”

For more information on Puerto Rico and what it’s doing to prevent Zika, please visit: puertoriconow.seepuertorico.com.

About Puerto Rico Tourism Company
The Puerto Rico Tourism Company (PRTC), founded in 1970, is a public corporation responsible for stimulating, promoting and regulating the development of the tourism industry.  It markets Puerto Rico as a tourism destination through advertising, public relations and promotional activities; promotes tourism among visitors and local residents; provides visitor orientation and technical assistance to investors; evaluates tourism facilities and establishes standards of quality; and regulates and oversees gaming operations.  PRTC has offices and representatives in the U.S. mainland, Canada, Europe and Latin America.

About Puerto Rico Hotel & Tourism Association
The Puerto Rico Hotel and Tourism Association is the organization that represents the private tourism sector in Puerto Rico. Founded in 1950, the Association has over 500 corporate members, among them large, medium, and small hotels; restaurants; Airlines; and other businesses that serve the Puerto Rico tourism industry

Official Logo of Puerto Rico Tourism Company

 

Puerto Rico Hotel & Tourism Association

Photo – http://photos.prnewswire.com/prnh/20160707/387343 

Logo – http://photos.prnewswire.com/prnh/20160426/360380LOGO

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Latin Music Bands Rock Chicago

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TORRANCE, California, July 12, 2016 /PRNewswire-HISPANIC PR WIRE/ — The summer music scene kicked into high gear this weekend during one of the nation’s largest Latin alternative music festivals, Ruido Fest.  

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7877351-toyota-latino-ruidofest/

As the exclusive automotive sponsor, Toyota didn’t skip a beat as fans experienced the energy of the event through shared content created with:

  • Mexican indie-pop singer and composer Carla Morrison
  • Mexican pop-rock singer/songwriter Natalia Lafourcade
  • Mexican-American, L.A.-based band La Santa Cecilia. 

The artists shared highlights with festivalgoers and music fans through Toyota hashtags #BoldWish and #VayamosJuntos on Facebook, Twitter and Instagram.

Powered by the bold Camry, Morrison surprised one lucky fan by fulfilling their #BoldWish at Ruido Fest. Also joining the music fun, Lafourcade joined Cuban actor, singer and Univision TV presenter, William Valdes, for a live karaoke session as part of their #BoldWish. In addition, social media famous photographer Bryant Eslava and Valdes created a 360º live video along with the other artists to share festival highlights with music fans on Toyota Latino channels.

Through the lens of “Musica y Destinos,” the Toyota Música area immersed festivalgoers in vehicle displays that engaged them through a series of virtual reality zones and shareable GIF photo opportunities starring the bold Camry, the all-new Prius, the RAV4 Hybrid, and the Corolla. A special perk for Toyota owners included exclusive access to a loyalty deck with a bird’s eye view of the festival each day.

To support up-and-coming artists, a Toyota-sponsored stage featured some of today’s rising Latin alternative music stars.   

“Music is ingrained in the lives of so many of our guests,” says Tyler McBride, Toyota’s engagement marketing manager.  “We use music to connect with our guests and Ruido Fest was the perfect setting. Whether in person or via our social channels, Toyota is committed to engaging our artist partners and giving our guests an up close and personal view of the music journey.”

As a major sponsor of music festivals, Toyota has developed a social activation to engage attendees as well as raise funds for VH1 Save the Music. Festivalgoers visit the activation space and share on social media using #ToyotaGiving to show their support, while simultaneously increasing music education awareness. The social campaign benefits VH1 Save The Music Foundation, a national nonprofit organization committed to restoring music education programs in America’s public schools. A $30K donation will go to a designated school later this year.

About Toyota
Toyota (NYSE:TM), the world’s top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com

Latin Music Bands Rock Chicago

0

TORRANCE, California, July 12, 2016 /PRNewswire-HISPANIC PR WIRE/ — The summer music scene kicked into high gear this weekend during one of the nation’s largest Latin alternative music festivals, Ruido Fest.  

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7877351-toyota-latino-ruidofest/

As the exclusive automotive sponsor, Toyota didn’t skip a beat as fans experienced the energy of the event through shared content created with:

  • Mexican indie-pop singer and composer Carla Morrison
  • Mexican pop-rock singer/songwriter Natalia Lafourcade
  • Mexican-American, L.A.-based band La Santa Cecilia. 

The artists shared highlights with festivalgoers and music fans through Toyota hashtags #BoldWish and #VayamosJuntos on Facebook, Twitter and Instagram.

Powered by the bold Camry, Morrison surprised one lucky fan by fulfilling their #BoldWish at Ruido Fest. Also joining the music fun, Lafourcade joined Cuban actor, singer and Univision TV presenter, William Valdes, for a live karaoke session as part of their #BoldWish. In addition, social media famous photographer Bryant Eslava and Valdes created a 360º live video along with the other artists to share festival highlights with music fans on Toyota Latino channels.

Through the lens of “Musica y Destinos,” the Toyota Música area immersed festivalgoers in vehicle displays that engaged them through a series of virtual reality zones and shareable GIF photo opportunities starring the bold Camry, the all-new Prius, the RAV4 Hybrid, and the Corolla. A special perk for Toyota owners included exclusive access to a loyalty deck with a bird’s eye view of the festival each day.

To support up-and-coming artists, a Toyota-sponsored stage featured some of today’s rising Latin alternative music stars.   

“Music is ingrained in the lives of so many of our guests,” says Tyler McBride, Toyota’s engagement marketing manager.  “We use music to connect with our guests and Ruido Fest was the perfect setting. Whether in person or via our social channels, Toyota is committed to engaging our artist partners and giving our guests an up close and personal view of the music journey.”

As a major sponsor of music festivals, Toyota has developed a social activation to engage attendees as well as raise funds for VH1 Save the Music. Festivalgoers visit the activation space and share on social media using #ToyotaGiving to show their support, while simultaneously increasing music education awareness. The social campaign benefits VH1 Save The Music Foundation, a national nonprofit organization committed to restoring music education programs in America’s public schools. A $30K donation will go to a designated school later this year.

About Toyota
Toyota (NYSE:TM), the world’s top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 44,000 people (more than 34,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.8 million cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com