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Sensis Releases Study Examining the Impact of Culture on Multicultural Millennial Use of Technology

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LOS ANGELES, June 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — Cross-cultural marketing agency Sensis has released the Hispanic Millennial Project Wave 5b and Wave 5c, a study of Multicultural Millennials and the impact culture plays on their attitudes and interactions with mobile, social media, gaming and wearable technology.

“Multicultural Millennials make up almost half of all Millennials living in the United States today,” said Sensis founder and President José Villa. “They are also early adopters of new technology and media platforms. Our research tells us, however, that while they are adept and heavy users of new digital technology, they show differences based on ethnicity in their technology and new media usage.”

Other key findings from the studies include:

  • Asian Millennials have strong preferences for Apple devices compared to Hispanic Millennials who are heavy Android users
  • Mobile gaming is most popular among non-Hispanic White Millennials
  • Gaming consoles are used as much for streaming entertainment as they are for gaming by Multicultural Millennials
  • Gaming bonds Hispanic Millennials with their children
  • Wearable technology is making inroads among non-Hispanic White Millennials
  • African-American Millennials are heavy gamers

Conducted in conjunction with leading market research firm ThinkNow Research, the study also comprehensively examines how each group uses mobile devices and engages in social media, as well as the gaming behavior of each group. The research explores how these differences impact the way brands, media companies and technology innovators should market to the heavily Multicultural Millennial audience.

To download a free copy of the first five chapters of these reports, visit HispanicMillennialProject.com.

About Sensis
Sensis is a cross-cultural marketing agency driving behavior change. Working beyond ethnic boxes, the agency creates useful, digitally relevant content to drive consumer action across cultures.  Along with its integrated advertising core, Sensis offerings include specialty practices SensisHealth, SensisChallenges and SensisCMO.  Agency clients include the FDA, Sempra Energy, AltaMed Health Services, Washington Gas, UCLA Extension, CalOptima, United Healthcare, Union Bank, WorldRemit, Germania Insurance, the OC Fair, the CDC, the U.S. Air Force, Boston College, the Army National Guard and George Washington University.  For more information, visit SensisAgency.com.

About ThinkNow Research
ThinkNow Research provides innovative online market research solutions for companies looking to understand the U.S. Hispanic consumer.

CONTACT:
Felischa Marye
Sensis
(213) 341-0171 x750 (office)
[email protected]

 

Mazda Reports May Sales

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Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

IRVINE, California, June 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — Mazda North American Operations (MNAO) today reported May U.S. sales of 28,328 vehicles, representing a decrease of 4.3 percent versus last year. Given that there were 24 selling days this May, versus 26 last year, sales were up 3.7 percent on a daily selling-rate (DSR) basis. Year-to-date sales through May are 119,166 vehicles.

Logo – http://photos.prnewswire.com/prnh/20131205/MM28870LOGO

Key May sales notes:

  • The all-new 2016 CX-9 arrived in dealerships late in May. In just one week of sales, the all-new CX-9 accounted for nearly 600 vehicle sales. Mazda expects a strong performance from its all-new three-row crossover SUV as inventory continues to arrive.
  • Mazda MX-5 had an outstanding month of May with 1,000 vehicles sold. This number represents an increase of 122.7 percent YOY and its best May since 2008.
  • Mazda CX-5 had its second-best May ever, and its best month of sales in 2016, with 9,951 vehicles sold.
  • Mazda6 had its best month of sales in 2016 with 5,027 vehicles sold in the month of May.
  • Mazda’s i-ACTIV All-Wheel Drive continues to be the drivetrain of choice for consumers when buying a Mazda SUV, with 56 percent of buyers choosing the innovative and unique system.

Mazda Motor de Mexico (MMdM) reported May sales of 3,650 vehicles, down 15.0 percent versus May of last year.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.  For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.  

Month-To-Date

Year-To-Date

May

May

%

% MTD

May

May

%

% YTD

2016

2015

Change

DSR

2016

2015

Change

DSR

Mazda2

10

(100.0)%

(100.0)%

3

259

(98.8)%

(98.8)%

Mazda3

10,127

10,316

(1.8)%

6.3%

42,982

45,626

(5.8)%

(5.0)%

Mazda5

37

609

(93.9)%

(93.4)%

296

5,048

(94.1)%

(94.1)%

Mazda6

5,027

5,578

(9.9)%

(2.4)%

19,239

26,973

(28.7)%

(28.1)%

MX-5 Miata

1,000

449

122.7%

141.3%

4,495

2,214

103.0%

104.6%

CX-3

1,570

N/A

N/A

7,990

N/A

N/A

CX-5

9,951

10,717

(7.1)%

0.6%

42,384

43,970

(3.6)%

(2.8)%

CX-9

616

1,924

(68.0)%

(65.3)%

1,777

7,680

(76.9)%

(76.7)%

Total Vehicles

CARS

16,191

16,962

(4.5)%

3.4%

67,015

80,120

(16.4)%

(15.7)%

TRUCKS

12,137

12,641

(4.0)%

4.0%

52,151

51,650

1.0%

1.8%

TOTAL

28,328

29,603

(4.3)%

3.7%

119,166

131,770

(9.6)%

(8.8)%

Selling Days

24

26

126

127

 

Young Living Expands Global Sales Leadership Team

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323110LOGO

LEHI, Utah, June 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — Young Living Essential Oils, LC, the largest essential oils company in the world, today announced the expansion of its Global Sales leadership team. Seven global key sales managers were promoted to higher leadership roles, empowering them to expand Young Living’s presence and member support around the world. In addition, U.S.-based sales leaders were hired to provide market-specific sales leadership throughout North America.

323110LOGO

 

Young Living has experienced exponential growth on a global scale for the past few years, which can be attributed in large part to these key individuals,” said Jared Turner, Young Living Chief Operating Officer. “Alongside our wonderful members, these leaders have contributed to our growth and are deserving of their new roles.”

New Global leaders include:

  • Eddie Silcock, Sr. Vice President, Global Sales
  • Joey Nanto, Vice President, United Kingdom
  • Will Halterman, Vice President, Southeast Asia
  • Tyler Williams, General Manager, Greater China region
  • Gabriel Sanchez, General Manager, Latin America region
  • Yu Oki, Country Manager, Japan

New U.S. Sales leaders include:

  • Mildred Muniz, Director, Latino Market
  • Piedad Montoya-Kuhl, Regional Sales Director, U.S. Central
  • Jeff Krommenhoek, Regional Sales Director, U.S. West
  • Jeff Pearson, Regional Sales Director, U.S. East

“Every member of this team brings experience, expertise, and insight to take Young Living to the next level,” said Eddie Silcock, Sr. Vice President, Global Sales.

Young Living invests greatly in expanding the company’s infrastructure to meet current demands and plan for future growth. For more information about each of the global leaders, visit Young Living’s Global Leadership page.

About Young Living Essential Oils

Young Living Essential Oils, LC, is the world leader in essential oils, with a strict Seed to Seal® process to produce pure essential oil products for every individual, family, and lifestyle. This process ensures that all products are genuine, free of synthetic chemicals, and pure. This commitment stems from the company’s 20 years of stewardship toward the earth and its people. For more information, visit YoungLiving.com.

Media Contact:
Jamie Kaneko
Sr. Public Relations Manager
801.221.7128
[email protected]

Logo – http://photos.prnewswire.com/prnh/20160118/323110LOGO  

Aeromexico, First Carrier in Latin America to Join TSA PreCheck

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MEXICO CITY, June 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — Aeromexico, Mexico’s global airline, announced on May 21, that it became the first airline in Latin America authorized by the Transportation Security Administration (TSA) to join the program that provides expedited screening for low-risk passengers, and that will allow Aeromexico customers to enjoy a better travel experience on flights from any airport in the United States to any airport in Mexico.

Logo – http://photos.prnewswire.com/prnh/20130315/MX77534LOGO 

The benefit is available for all Aeromexico customers enrolled in a Trusted Traveler program of the U.S. Department of Homeland Security, such as TSA PreCheck for U.S. citizens and permanent residents, Global Entry, NEXUS and SENTRI, and active duty military members.

Customers enrolled in any of these programs will have access to the TSA PreCheck lane, and no longer have to remove shoes, 3-1-1 liquid compliant bags, laptops, light outerwear/jackets, and belts.

The service is available at all of the airports Aeromexico serves in the United States, including Boston, Chicago, Dallas/Fort Worth, Denver, Fresno, Houston, Las Vegas, Los Angeles, Miami, New York, Ontario, Orlando, San Antonio, San Francisco, Sacramento, and Washington, DC.

Passengers with a Known Traveler Number (KTN) or enrolled in a Trusted Traveler program must enter the number when booking their flight, purchasing their ticket, or when checking in online, or at the airport kiosks or check-in counters.

Once the number is entered, the KTN information is printed in the barcode on the boarding passes issued by Aeromexico along with the program logo in the upper margin and the following legend: TSA PreCheck or TSA Pre.

Customers must verify that the indicator is printed on their boarding pass, and go to the expedited security lane for the expedited screening process.

Aeromexico thus reiterates its commitment to providing its customers with a better travel experience as they continue to enjoy our quality service.

About Grupo Aeromexico

Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries provide commercial aviation services and promote passenger loyalty programs in Mexico. Aeromexico, Mexico’s global airline, operates more than 600 daily flights from its main hub in Terminal 2 at the Mexico City International Airport. Its route network spans more than 80 cities on three continents including 45 in Mexico, 16 in the United States, 16 in Latin America, four in Europe, three in Canada, and two in Asia.

Grupo Aeromexico’s fleet of close to 130 aircraft is comprised of Boeing 787, 777 and 737 jet airliners and next generation Embraer 190, 175, 170, and 145 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico to purchase 100 Boeing aircraft including ten 787-9 Dreamliners and 90 MAX 737 airliners.

As a founding member of the SkyTeam global alliance, Aeromexico offers customers more than 1,000 destinations in 179 countries served by its top 20 airline partners rewarding passengers with benefits including access to 636 premium airport lounges around the world. Aeromexico also offers travel options through its code share partners Delta Air Lines, Alaska Airlines, Avianca, Copa Airlines, and WestJet with extensive connectivity in countries like the United States, Brazil, Canada, Chile, Colombia, and Peru. www.aeromexico.com and www.skyteam.com

 

(Español) Una buena receta para un hogar saludable

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Sorry, this entry is only available in Español.

‘RENEW’ Program provides solution for property owners struggling to meet need for affordable housing

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Water savings are already being realized in the first RENEW Multi-family building where retrofits were implemented earlier this year.

WASHINGTON, June 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — Affordable, multi-family rental housing is becoming increasingly scarce nationwide, as property owners struggle to stay in business in the face of rising operating costs. That’s because rising operating costs, especially in aging buildings, often outpace what affordable housing owners are permitted to charge for rent.

Photo – http://photos.prnewswire.com/prnh/20160531/373644

Seattle is among the cities suffering from this affordable housing crisis, according to Marty Kooistra, executive director of the city’s Housing Development Consortium (HDC). He says at least 20,000 new income- or rent-restricted units will be needed in the next decade – triple HDC members’ best record to date.

In response to this pressing need, Emerald Cities Collaborative (ECC) (www.emeraldcities.org) – a national nonprofit dedicated to building a sustainable and just clean-energy economy with economic opportunities for all – designed its RENEW Multi-family Program to help nonprofit building owners lower operating costs of these vital community assets.

Working with housing owners, state housing finance agencies and local utilities, ECC facilitates financing of energy- and water-saving upgrades that cut utility bills sufficiently to offset the cost of the efficiency measures. The comprehensive energy and water retrofits also help reduce carbon emissions and generate renewable energy.

“In addition to the obvious environmental benefits of energy and water conservation in buildings,” says ECC Vice President of Investments Kevin Warner, “RENEW helps owners upgrade the energy and water systems in multi-family buildings for less money than it presently costs to operate and maintain them – and that’s a good investment.”

To learn more about ECC’s RENEW Multi Family Program, please visit http://emeraldcities.org/renewretrofits/housing.

Robust start in Seattle
Following its December 2015 launch, RENEW Multi-family is off to a robust start in Seattle, where ECC is working with two nonprofit owners of affordable multi-unit buildings, Plymouth Housing Group and Bellwether Housing:

  • The Washington State Housing Finance Commission (WSHFC) is lending funds for the efficiency measures;
  • Seattle City Light (SCL), the municipal electricity utility, is facilitating on-bill repayment of the WSHFC financing;
  • Retrofits are currently in process in 190 units in two buildings owned by Plymouth and are at the construction bidding stage in five buildings owned by Bellwether; and
  • Already, water use – the largest utility expense – is down more than 50 percent compared with last year at the historic St. Charles building owned by Plymouth (see graph), and electricity use is down 10 percent.

Seattle’s RENEW Multi-family Program is the culmination of years of collaborative work that realizes our mission of improving our environment with a lens on equity,” says Emerald Cities Seattle Director Steve Gelb. “RENEW’s portfolio approach and scalable model promise to reach deep into the current affordable building stock in the Puget Sound Region.”

Warner is confident that RENEW can be taken to scale nationally. “Every market, every city, every state has the three critical components: utilities, utility customers with unrealized retrofit projects and aligned financing partners,” he says. “Our job is to bring them together and facilitate transactions that generate measureable and reliable benefits for all stakeholders.”

Based on this success, Gelb is working to bring RENEW to nearly 20 more affordable multi-family buildings in Seattle in the next 12 months and expand to up to 40 buildings statewide by 2018. And ECC is working to launch the program this year in California’s Bay Area, eventually expanding it to other metropolitan markets. Additionally, ECC envisions applying the program to small commercial buildings, K-12 schools and higher education facilities.

Employing the same model of offsetting capital investments with operating cost savings, RENEW began in June 2014 by facilitating energy and water savings in municipal buildings in the City of Seven Hills in Cuyahoga County, Ohio. To learn more about that program, please visit http://emeraldcities.org/media/news/ec-cleveland-launches-renew-promising-greener-buildings-high-road-jobs-in-seven-hills-ohio.

Flexibility is Key
What really sets RENEW apart from similar programs – and the key to its success – Warner says, are flexibility, accountability and transparency. “While each RENEW project has its own structure, they all share common features and use a collaborative approach to meet the exact needs of committed, mission-aligned local stakeholders. We match the customer with the technical solutions and the financing that will make the project work.”

“Owner capacity and access to working capital are two barriers that prevent many buildings from being upgraded,” he continues. “So we provide the owner with technical and financial development services at very low upfront cost.” Those services include benchmarking a building’s energy use and costs, doing a walk-through with an engineer and consulting with the facilities manager.

Once those services were in place for Plymouth Housing, he adds, “We took the information to SCL and WSHFC, whose existing programs weren’t serving those buildings. We explained that RENEW could help SCL reach a population that really needs the savings from energy efficiency and help WSHFC use its dedicated financing to improve and preserve affordable housing.”

One Loan, One Bill Customized Approach
Seattle’s RENEW model is notable for aggregating energy and water improvements into one loan from WSHFC, to be paid back as a line item on the housing owner’s monthly electric bill. SCL agreed not only to on-bill repayment but also to rolling water and natural gas efficiency upgrades into its bill. SCL will simply collect and forward to WSHFC its share of the monthly loan payments.

RENEW’s customized approach also allows Plymouth to finance needed non-energy building upgrades, which WSHFC approved because they serve the commission’s interest in preserving affordable housing, whether through energy efficiency or structural improvements.

At last year’s RENEW Multi-family launch event, Plymouth Housing Group Deputy Director Betsy Hunter praised Gelb and the RENEW team for “working relentlessly to develop a program that will work for Plymouth and other nonprofit housing owners to save on operating costs and raise our awareness about energy use to make the city greener.”

She continued, “We should recoup our investments within just a few years, and we will enjoy the energy benefits much longer than that. That’s the right kind of investment for nonprofits, which pledge to operate our properties for many decades.”

Emerald Cities Collaborative (www.emeraldcities.org) is a national nonprofit network of organizations working together to advance a sustainable environment while creating economic opportunities for all. ECC is headquartered in Washington, D.C., and works in “Emerald Cities” nationwide with local and national partners that bring resources and expertise from the community, labor, business and government sectors. 

Media Contact
Ronnie Kweller [email protected]; 202-688-0880; 202-276-9327

 

BRC Group Announces the Launch of JUGOtv

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JUGOtv es la primera cadena digital disenada para acercar lo mejor del futbol mexicano y sus estrellas a los fanaticos de Estados Unidos.

SAN FRANCISCO, June 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — BRC Group, the leading marketer and producer of Hispanic soccer programs in the U.S., and owner of Alianza de Futbol, the country’s largest and most prestigious amateur, Hispanic soccer program, is excited to announce the launch of JUGOtv, a multi-platform digital sports network for U.S. Hispanic soccer fans.

Rafa Marquez, Ramon Ramirez y Luis Garcia se asociaron con JUGOtv paralanzar la primera multiplataforma digital deportiva disenada para traer lomejor del futbol mexicano y sus estrellas a los fanaticos de Estados Unidosy Mexico. Rafa Marquez, Ramon Ramirez and Luis Garcia partner up with JUGOtv tolaunch the first multi-platform digital sports network designed to bringMexican soccer and its stars closer to fans in the U.S. and Mexico.

Recognizing the popularity of the Mexican soccer league – LigaMX – which delivers the largest TV audience of all soccer leagues televised in the U.S., foreign or domestic, JUGOtv will focus on bringing Mexican soccer and its stars closer to their fans in the U.S. To do this, JUGOtv has partnered with some of Mexico’s greatest stars and personalities, including Rafa Marquez, Luis Garcia and Ramon Ramirez. JUGOtv will also be offering unique digital content opportunities with exclusive BRC Group clients including Oswaldo Sanchez and Carlos Valderrama.

We’re thrilled to partner with these great players, who played at the highest level of the sport on a global stage, who reach millions of fans through their social media, and who will help us to bring the game and its stars closer to fans in the U.S. in an exciting and entertaining way,” said Richard Copeland, Managing Director of BRC Group. “We have been working in Hispanic soccer in the U.S. for almost 15 years now, and know firsthand the incredible passion and insatiable appetite that Hispanic soccer fans have for ‘futbol’.”

In addition to the celebrity hosted content, JUGOtv will also be producing several original series including Cruzando Fronteras, a 20 episode series featuring 20 players that are currently playing professionally in Mexico after being discovered in Alianza de Futbol’s scouting program-POWERADE® Sueño Alianza. “It’s a very unique situation and interesting dynamic, where the parents or grandparents of these players came to the U.S. from Mexico for a better life, and now these young men have gone back to Mexico to pursue a professional soccer career,said Joaquin Escoto, Alianza de Futbol’s Managing Director. “There’s so many great stories and we look forward to following the journeys of these players, and more.

JUGOtv’s content will be primarily short form video produced for consumption by Hispanic millennials on their mobile devices. JUGOtv’s content can be found at www.jugo.tv, www.facebook.com/jugotelevision, www.twitter.com/jugo_tv, and YouTube JUGOtv.

About BRC Group

Founded in 2003 by Brad Rothenberg and Richard Copeland, BRC Group has produced Hispanic soccer events in over 40 cities throughout the U.S. starting with creation and launch in 2003 of MLS Futbolito, Major League Soccer’s first Hispanic fan development program. In 2004, BRC Group launched Alianza de Futbol, which today includes 30,000 players and over 200,000 Hispanic consumers attending Alianza events. With offices in San Francisco, CA and Mexico City, BRC Group also represents many of the top soccer legends from Mexico and South America including Rafa Marquez, Oswaldo Sanchez, Ramon Ramirez, Carlos Valderrama and others.

Photo – http://photos.prnewswire.com/prnh/20160531/374049

(Español) Diario BAE Negocios Internacional anuncia a sus lectores una nueva etapa en comunicación

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La ultima publicacion de la seccion "Postales de Miami" del Diario BAE Negocios Internacional. El Gerente de Operaciones para Latinoamerica Ignacio Etchepare, junto a Nancy Clara y el equipo de InfoNegocios -Miami

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