Dish México launches Atreseries and ¡HOLA! TV, of the group Atresmedia Internacional

May 24, 2016

The signals are already available in the ‘Basic Plus’ (channel 230) and ‘Basic’ packages (channel 218), respectively

With this agreement, Atresmedia Internacional consolidates its presence in Mexico through one of the country’s major operators

MADRID, May 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — Atresmedia Internacional has reached an agreement with DISH México for its newest channels –Atreseries and ¡HOLA! TV– which are two of the channels being offered by one of the country’s largest television operators.

Thanks to this partnership, Atresmedia Internacional has already managed to make its three channels (including Antena 3, which is transmitted through Dish México from the platform origin) available throughout the entire Republic of Mexico in the ‘Basic Plus’ package (channel 230) in the case of Atreseries, while ¡HOLATV! will be available in the ‘Basic’ package (channel 218).

Starting tomorrow, Atresmedia Internacional will be bringing DISH México subscribers the best entertainment, the most up-to-date news, celebrity glamour, and the stars from the most-watched series in high definition and in Spanish.

“The partnership with DISH México makes us stronger in the principal pay-TV market. The shows offered by Atreseries and ¡HOLA! TV also respond to the growing demand for high-quality content in Spanish,” said Mar Martínez Raposo, International Director of Atresmedia.

Benjamín Ramírez, Marketing Director of Dish México, said: “In its constant search to satisfy the content preferences of our different audiences, Dish México is pleased to launch the Atreseries and ¡HOLA! channels on its satellite television platform. These are international channels with exclusive content, which, without a doubt, will enrich the program content for all of our subscribers.”

About Atresmedia Internacional

Atresmedia Internacional heads the Atresmedia Group, which includes its three international channels: Antena 3, Atreseries and ¡HOLA! TV. Positioned as one of the global leaders in the production and distribution of content in Spanish, Atresmedia is the private European operator with the most channels and the highest number of subscribers outside of its own borders, with a presence in all Spanish-speaking countries in Latin America, as well as in the USA, Canada, Europe and Africa. Atresmedia Internacional is committed to quality and variety through a complementary supply of content.

Contact: [email protected] +34 619 860 074

About Dish Mexico

Dish México is the highest-growing paid satellite television system in Mexico, and it has revolutionized the industry. It is a company comprised by MVS Comunicaciones, the leading Mexican telecommunications and entertainment group, and EchoStar, the leader in services and satellite technology in the USA. It has a subscriber base of 3 million TV-homes throughout Mexico. Due to its extraordinary cost-benefit, it can provide the best pay-television channels at a monthly cost that is accessible for all sectors of the population. It also offers digital platforms to enjoy online content available for mobile devices.

Contact: [email protected] +52-55 5628 5645

Leading Fabric Softener Brand Ensueño® Launches “I Am Naturally…” U.S. Campaign, Inspiring Consumers To Embrace Their True Nature

May 24, 2016

HOUSTON, May 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today Ensueño® Fabric Softener, one of the leading fabric softener brands in the USA^* is unveiling a bold new campaign inviting consumers to complete the sentence, “I am naturally _________?” With the launch of this campaign, the brand aims to inspire consumers of all backgrounds and ages to celebrate and embrace their true nature everyday.

The campaign is fueled by the core belief that every person is naturally talented which makes them remarkably unique. Videos center on an array of candid answers from women recognizing they are naturally blessed, tough and strong to proudly awesome.

Fabric softener users, particularly women, like to innovatively enhance their world and their experiences in the home. Having clothes, sheets and towels feel luxuriously soft and smell naturally fresh for an extended period of time is a simple pleasure their whole family will enjoy. With Ensueño® Fabric Softener, their laundry will have over 35 days of long-lasting fragrance.

The “I am naturally _______?” campaign also communicates other product benefits such as having unique Hypoallergenic formulas that are manufactured from plant-based ingredients and are suitable for sensitive skin and are available in a wide-array of fragrances.

The video campaign debuts in May on YouTube, Facebook, Twitter, Ensueno.us and EverydayCleaningTips.com. Consumers can connect for more information on Ensueño® products and promotions at www.Ensueno.us

About Ensueño®

Ensueño® Fabric Softeners have been softening fabrics and freshening millions of laundry loads in homes around the country for decades. Ensueño® Fabric Softener also helps reduce static cling and is Color Safe. Ensueño® Fabric Softeners are available in these refreshing fragrances: Spring Fresh, Baby, Violet Bouquet, Floral, Summer Fresh, Oatmeal & Almond and Chamomile & Aloe.

About AlEn USA

AlEn USA is a household cleaning and laundry products company headquartered in Houston, Texas. AlEn USA has a broad portfolio of brands including CLORALEN^®, ENSUEÑO^®, PINALEN^®, PINOL^®, FLASH^®, Xtra-Pine^® and Pine-o-Pine^®. AlEn USA has a strong manufacturing base and multiple products including bleach, cleaners, powder detergents, liquid laundry detergent and fabric softeners. One of its corporate values is to generate sustainable growth based on best practices of social responsibility, striving to protect the environment and make more efficient use of natural resources for the benefit of present and future generations. www.alenusa.com

Connect with us on YouTube, Facebook, Twitter, Everyday Cleaning Tips
^*Source: Nielsen, AOC-Grocery $ Market Share–02/20/16

Andres Supelano
832 484-1508
[email protected]

Video – http://youtu.be/ywzJV1px4ZA

Burlington Stores Donate a Record Breaking $1.8 Million to WomenHeart as a Result of its 5th Annual Women’s Heart Health Campaign

May 24, 2016

WASHINGTON, May 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — WomenHeart: The National Coalition for Women with Heart Disease announced today the donation of $1.8 million from the national off-price retailer Burlington Stores. This is the most significant donation since the partnership commenced in 2012. Funds raised will advance the organization’s mission of providing education and support services to women living with or at risk for heart disease – the nation’s leading cause of death in women

Logo – http://photos.prnewswire.com/prnh/20160310/342918LOGO
Logo – http://photos.prnewswire.com/prnh/20160523/370867LOGO

Since 2012, Burlington Stores and its customers have donated more than $6 million to WomenHeart, the nation’s first and still only patient centered organization solely devoted to advancing women’s heart health. The five year partnership has resulted in the expansion of education, awareness and free patient support services nationwide for women to empower them to take charge of their heart health.

Thanks to funds raised by Burlington Stores, WomenHeart has been able to enhance its National Hospital Alliance capacity-building program to reach women heart patients in underserved communities across the country, and establish and develop its Hispanic outreach and education initiative, Para la Mujer Hispana.

To kick off this year’s campaign, Burlington Stores & WomenHeart were joined by Wendy Williams, Talk Show Host and heart health advocate, to serve as the voice and supporter of a #HealthyHeartSelfie Challenge. Each day throughout February, people were encouraged to check the hashtag for fun and easy heart health tips from Wendy Williams, Burlington Stores and WomenHeart. They were then encouraged to snap a photo of how they are using that tip or simply show what heart health means to them using the hashtag. For every photo posted with #HealthyHeartSelfie, Burlington donated $1, up to $25,000, to benefit WomenHeart.

The campaign also included a heart health panel discussion in New York City, featuring Wendy Williams, along with Mayo Clinic’s Sharonne N. Hayes, MD, Professor of Cardiovascular Diseases and Founder of the Women’s Heart Clinic at Mayo Clinic in Rochester, MN, and four WomenHeart Champions — women heart disease survivors trained by WomenHeart as community educators, spokespersons and advocates — as well as an in-store campaign that launched in all 526 Burlington stores across the country. Customers had the opportunity to donate $1 or more at check out at any Burlington store location through March 31, 2016 to further the organization’s mission.

Additionally, on February 5th, National Wear Red Day, from 11 a.m. to 3 p.m., 46 Burlington stores across the country (a store in each state/US Territory/District where Burlington has locations) hosted free women’s heart health screenings in partnership with WomenHeart. Customers had the opportunity to get their blood pressure, pulse, cholesterol and BMI checked by a certified health professional, talk with WomenHeart Champions, and receive bi-lingual (English/Spanish) women’s heart health information and tips for living heart healthy.

“We are truly grateful for the commitment of Burlington and their customers to women’s heart health, and for continuing to make this important partnership a growing success year after year,” said Mary McGowan, Chief Executive Officer of WomenHeart. “Through education and support, we can empower women to take charge of their heart health and prevent heart disease — the leading cause of death in women. The Burlington Stores collaboration with WomenHeart helps us extend our reach to more women, especially African American and Hispanic women, who are at greater risk of heart disease.”

“I am proud of the commitment and generosity demonstrated by our associates and customers nationwide. This year’s women’s heart health initiative was highly successful, raising the most funds ever in one year. The donation will help to save lives and further education women about the importance of their heart health,” said Tom Kingsbury, chairman and CEO of Burlington Stores.

About WomenHeart: The National Coalition for Women with Heart Disease
WomenHeart: The National Coalition for Women with Heart Disease is the nation’s first and still only patient centered organization serving the 43 million American women living with or at risk for heart disease – the leading cause of death in women. WomenHeart is solely devoted to advancing women’s heart health through advocacy, community education, and the nation’s only patient support network for women living with heart disease. WomenHeart is both a coalition and a community of thousands of members nationwide, including women heart patients and their families, physicians, and health advocates, all committed to helping women live longer, healthier lives. To receive a free online heart health action kit or to donate, visit www.womenheart.org.

About Burlington Stores
Burlington is a national off-price retailer offering style for less with up to 65 percent off other retailers’ prices every day. Departments include ladies’ dresses, suits, sportswear, juniors, accessories, menswear, family footwear and children’s clothing. It also includes an assortment of furniture and accessories for baby at Baby Depot, home décor and gifts, along with the largest selection of coats in the nation for the entire family. Burlington has 570 stores in 45 States and Puerto Rico. For more, visit www.BurlingtonStores.com.

Heineken® Continues To Build Global Soccer Presence As Presenting Sponsor Of International Champions Cup

May 24, 2016

Heineken(R) Continues To Build Global Soccer Presence As Presenting Sponsor Of International Champions Cup.

WHITE PLAINS, New York, May 24, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today, Heineken^®announced it will become the presenting sponsor and official beer of the International Champions Cup (ICC), the premier pre-season soccer tournament that brings the world’s best clubs to the United States. Heineken and Relevent Sports have agreed to a multi-year partnership that begins this summer with national retail promotions and match day activities. Heineken and ESPN have also reached a media agreement that will extend Heineken’s presenting sponsor position across all ESPN broadcasts of ICC matches.

Photo – http://photos.prnewswire.com/prnh/20160524/NY06516

“Soccer has been a central tenet of Heineken’s global heritage, and our sponsorship of International Champions Cup solidifies our role in sustaining soccer’s fantastic momentum in the U.S.,” said Nuno Teles, Chief Marketing Officer of HEINEKEN USA. “Together we will be bringing some of the best European soccer stars to the states, elevating the experience for fans and cementing soccer’s role in the national consciousness.”

As presenting sponsor, Heineken will continue its dedication to the sport in the United States and steadfast belief that “Soccer is Here.” Through platforms like the ICC, Major League Soccer (MLS), Union of European Football Associations (UEFA) Champions League and with spokespeople like soccer stars David Villa, Landon Donovan and Carli Lloyd, Heineken is highlighting the beautiful game to both long-term and casual fans in America.

The partnership between Heineken and Relevent Sports will not only bring American fans captivating European stars, it will also deliver on premise events, unique fan experiences, ticket giveaways, and digital content campaigns. “Heineken is a dynamic brand, with a proven track record of activating its partnerships and authentically connecting with soccer fans. The ICC represents an ideal platform to curate custom brand campaigns, and we are thrilled to build something special with Heineken this summer and beyond,” said Bob Brennfleck, CEO, Ascendent Sports Group.

“This partnership has the ability to reach a cohort of sports fans that perfectly aligns with our target market,” said Teles. “Soccer has the highest percentage of millennial fans of any major U.S. sport, and it is a way for us to advocate for the growth of soccer together.”

The 2016 ICC will run from July 23 through August 13 featuring 15 matches across the United States and Europe. Each club will play three contests and the club with the most points at the end of the tournament will be crowned champion. Today, ICC also announced that La Liga champions FC Barcelona and English giants Liverpool F.C. will meet on Saturday, August 6 at Wembley Stadium in London, England as part of the 2016 International Champions Cup Presented by Heineken^®. Full schedule as follows:

DATE	MATCHUP	VENUE/CITY

JULY 23	CELTIC v. LEICESTER CITY	TBD
24	INTER MILAN v. PSG	AUTZEN STADIUM – EUGENE, OR
27	REAL MADRID v. PSG	OHIO STADIUM – COLUMBUS, OH
27	BAYERN MUNICH v. AC MILAN	SOLDIER FIELD – CHICAGO, IL
27	CHELSEA FC v. LIVERPOOL	ROSE BOWL – LOS ANGELES, CA
30	BARCELONA v. CELTIC	AVIVA STADIUM – DUBLIN, IRELAND
30	REAL MADRID v. CHELSEA FC	MICHIGAN STADIUM – ANN ARBOR, MI
30	AC MILAN v. LIVERPOOL	LEVI’S STADIUM – SAN FRANCISCO, CA
30	BAYERN MUNICH v. INTER MILAN	BANK OF AMERICA STADIUM – CHARLOTTE, NC
30	PSG v. LEICESTER CITY	STUBHUB CENTER – LOS ANGELES, CA

AUGUST 3	BARCELONA v. LEICESTER CITY	FRIENDS ARENA – STOCKHOLM, SWEDEN
3	REAL MADRID v. BAYERN MUNICH	METLIFE STADIUM – NEW YORK/NEW JERSEY
3	CHELSEA FC v. AC MILAN	US BANK STADIUM – MINNEAPOLIS, MN
6	BARCELONA v. LIVERPOOL	WEMBLEY STADIUM – LONDON, ENGLAND
13	CELTIC v. INTER MILAN	TBD

For more information on Heineken and Relevent Sports, and their ICC partnership, including exclusive content, live updates and ticket giveaways promotions in the near future, please follow Heineken on Twitter, @Heineken_US or visit the Heineken Facebook page, www.facebook.com/Heineken, the Heineken YouTube page, https://www.youtube.com/user/HeinekenUSA or the official Heineken website, Heineken.com.

For more information on this summer’s tournament, please follow the ICC on Twitter @IntChampionsCup, visit the ICC Facebook page, https://www.facebook.com/IntChampionsCup/ and the ICC Instagram page at www.instagram.com/intchampionscup/

About HEINEKEN USA

HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of HEINEKEN NV, the world’s most international brewer. Core brands imported into the U.S. are Heineken^®, the world’s most international premium beer brand, the Dos Equis franchise, the Tecate franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Newcastle Brown Ale, Red Stripe, Sol, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.

About Relevent Sports

Relevent Sports provides an innovative approach to building a soccer presence in the United States and around the globe. Through tournaments such as the ICC, Relevent Sports showcases the best matchups in soccer featuring the top clubs and players from around the world.

About the International Champions Cup

The International Champions Cup is an annual summer soccer tournament organized by Relevent Sports, featuring the best clubs from around the world. A staple property of Relevent Sports and RSE Ventures, the International Champions Cup brings the best in soccer to iconic sports venues across North America, Australia, Europe and China. The International Champions Cup has hosted some of the most iconic matchups in the world, including the largest attended soccer match in U.S. history, when 109,318 fans saw Real Madrid and Manchester United play at the “Big House” at the University of Michigan. In its three-year history, Real Madrid, Manchester United and Paris Saint-Germain have all won installments of the North American tournament.

About Ascendent Sports Group

Founded in 2013 by Stephen M. Ross and Matt Higgins, Ascendent Sports Group is a dynamic, full-service marketing agency focused on innovative sponsorship sales, brand consulting, and event management and production within the global sports and entertainment sectors. Ascendent Sports Group is owned by RSE Ventures, a multi-national sports and entertainment venture firm with a focus on new technologies.

CONTACT:
Bjorn Trowery
HEINEKEN USA
[email protected]
914-681-4138

Hispanic Evangelicals Point Presidential Candidates To Issues That Matter Most: Education, Life, Religious Liberty, Immigration

May 23, 2016

National Hispanic Christian Leadership Conference logo.

SACRAMENTO, California, May 23, 2016 /PRNewswire-HISPANIC PR WIRE/ — The National Hispanic Christian Leadership Conference (NHCLC/CONEL), the nation’s leading organization for 16 million Hispanic American Evangelicals, drew the attention of presidential candidates Donald Trump and Hillary Clinton over the weekend. More than 1,000 pastors and church leaders, representing 40,000 U.S. churches, watched the candidates’ video greetings during a main session Friday night. Both Trump and Clinton touched on the top priorities of Latino voters: the economy, education and immigration. During the NHCLC convention, Hispanic Evangelicals focused attention on similar topics: education, life, religious liberty and immigration.

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“As politicians court the vote of Hispanics in our nation, they should pay close attention to the heart of Hispanic voters: their children. No other issue matters matter more than this one,” explains Rev. Samuel Rodriguez, President of the NHCLC, as he highlights the warm heart of Latino voters. “Hispanic parents rank education as a top priority, ahead of immigration and second only to the economy, because they still believe in the American dream. Hispanic families value hard work, education and faith – a powerful trifecta that is sure to yield a stronger America. So candidates who say they love Hispanics should reflect that conviction in their words and in their actions.”

A recent internal survey of NHCLC members revealed that Hispanic evangelicals remain undecided. No candidate from either party has a lock on their support, and more than one-third of those polled say there is no one who clearly represents them at this point in the race. They also noted that the candidate’s policies mattered more than rhetoric.

In his video greeting to NHCLC members, Trump promised, “we’re going to create good schools, and I mean, in some cases, hopefully, great schools.” Hillary Clinton invited, “let’s work together to . . . give everyone a quality education regardless of their zip code. Let’s . . . make sure every young person in America has the chance to live up to his or her God-given potential.”

Rev. Samuel Rodriguez, founder and president of NHCLC/CONEL and a former public school educator, views education equity as a matter of biblical justice. “It’s time to remind Americans that we are not only one nation under God, but we are also a nation of liberty and justice for all. We will bring biblical justice to our nation’s public classrooms when academic achievement is no longer dependent upon a student’s zip code, ethnicity or income. And we will truly love our neighbors as ourselves when we love their students as our own.”

The NHCLC, which values Education as one of its core directives, advocates for Hispanic student success including education equity and high academic standards for all students as a part of its mission as a Christian organization. Education resources for parents and churches, including information on Education Sunday, are available at www.FaithandEducation.com.

NHCLC is the world’s largest Hispanic Christian organization, serving as a representative voice for the more than 100 million Hispanic Evangelicals assembled in over 40,000 U.S. churches and another hundreds of thousands of congregations spread throughout the Spanish-speaking diaspora. For additional information, visit http://www.nhclc.org.

Hinchcliffe, Honda Claim Indy 500 Pole

May 23, 2016

INDIANAPOLIS, May 22, 2016 /PRNewswire-HISPANIC PR WIRE/ — After a thrilling final-hour performance on Saturday, James Hinchcliffe again delivered when it mattered the most, claiming the pole Sunday for next weekend’s Indianapolis 500, edging Josef Newgarden and fellow Honda driver Ryan Hunter-Reay by the narrowest of margins in the final qualifying run of the day. It is Hinchcliffe’s first “500” pole, and the ninth for Honda at the historic Brickyard.

Hinchcliffe’s run of nearly 231 mph on Saturday secured first-round qualifying honors, and meant he would be the last of five Honda drivers vying or the pole during today’s “Fast Nine” shootout. The fourth driver to make a run, Newgarden posted a four-lap average of 230.700 mph that moved him to the top of the speed chart. After both Helio Castroneves and Will Power came up sort, the next-to-last qualifier, Hunter-Reay came close to toppling him, but ended his four-lap run fractionally slower, at 230.648 mph.

That left Hinchcliffe as the final driver to qualify, and just over a year after a practice-session crash resulted in life-threatening injuries, “Hinch” produced a four-lap average speed of 230.760 mph around the 2.5-mile Indianapolis oval to claim the pole for himself, his Schmidt Peterson Motorsports team, and Honda. It was Hinchcliffe’s first Indianapolis 500 pole, after qualifying second in 2014.

Behind Hinchcliffe and Hunter-Reay, Andretti Autosport drivers Townsend Bell and Carlos Munoz claimed the fourth and fifth positions, respectively, and Hinchcliffe’s teammate, Mikhail Aleshin, will start seventh. Honda drivers also dominated today’s second-round qualifying – for starting positions 10-33 – with Oriol Servia, Alexander Rossi, and Takuma Sato qualifying 10^th through 12^th; and Marco Andretti, 14^th. The Indianapolis 500 will take place on Sunday, May 29, with live coverage on ABC starting at 11 a.m. EDT.

James Hinchcliffe (#5 Schmidt Peterson Motorsports Honda) pole qualifier for the 100^th running of the Indianapolis 500, his first “500” pole: “I mean, I try not to think about [what it means to qualify on the pole] too much. We still have a long race to get through one week from today. One day, I’ll appreciate it a lot more. It all starts right here, with Sam [Schmidt] and Ric [Peterson]. They built this incredible team. It starts from the top, but goes to all the crew guys who build and run these cars. This is a point of pride today for the team, for Honda and all the incredible work they’ve done. It [qualifying] was a great run, the car was stellar. I have to thank my teammates a huge amount, we communicated well all week long. The car definitely was on the ragged edge, it was getting free-er and free-er every lap and I was moving the weight jacker all the time. But that’s what it takes to win the pole here. I kinda feel bad for Josef, but not THAT bad. I’ve been there before (narrowly missing the pole in 2014). There’s still one big thing to check off the box before we start talking “movie rights”, and that’s next Sunday. I hope a week from now we have an even better story to tell.”

Art St. Cyr (president, Honda Performance Development) on today’s ninth Indianapolis 500 pole or Honda: “It’s a great day for Honda. This is culmination of 12 months of incredibly hard work and focus on the Indy 500. Congratulations to everyone at HPD, who has worked so tirelessly to not just close the gap we experienced last year, but to back put us on top. Our partners at Schmidt-Peterson, Andretti Autosport, Rahal Letterman Lanigan, and all of our teams have worked equally hard to achieve this common goal. A special congratulations to ‘Hinch’ and Ryan for putting it all on the line for the pole and front-row starting positions. But we all know, the true goal arrives next Sunday: to win the 100^thIndianapolis 500.”

Photo – http://photos.prnewswire.com/prnh/20160522/370635
Logo – http://photos.prnewswire.com/prnh/20140312/LA82397LOGO-a

Physical Gold Fund SP has registered with the FCA

May 23, 2016

LONDON, May 23, 2016 /PRNewswire-HISPANIC PR WIRE/ — Physical Gold Fund SP (PGF) has registered with the FCA within the United Kingdom. PGF is now permitted to market within the United Kingdom through the National Private Placement Regime.

“This opens the door for UK institutions and citizens to own gold in what we believe to be the most secure and safe way possible,” says PGF Managing Director Alex Stanczyk, “The constant feedback that we receive from investors is that people have had enough of being taken advantage of by financial institutions that do not have their best interests at heart, and are looking for something real to preserve their hard earned savings. We have taken a good look at what is available in this space, and have designed PGF from the ground up to avoid risks other gold products have by vaulting outside the banking system with the world’s top security logistics firms, clearing trades directly with refineries instead of banks, and by developing unique protocols to mitigate political risk. I am confident that this Fund is the most robust, secure, and thoughtfully constructed physical gold fund in the world today.”

About Physical Hard Assets Fund SPC

Physical Hard Assets Fund SPC is a Segregated Portfolio Company domiciled in Cayman Islands and regulated by the Cayman Islands Monetary Authority (CIMA).

About Physical Gold Fund SP

Physical Gold Fund SP is a Segregated Portfolio Fund of the Physical Hard Assets Fund SPC, listed on the Cayman Islands Stock Exchange, and regulated by CIMA. PGF is a transparent, open‐ended fund that invests in unencumbered, fully-allocated physical gold in the form of “Good Delivery” gold bars meeting accepted global standards. Shares of the Fund are redeemable for gold, and all physical gold is insured to its full market value.

For additional information: www.physicalgoldfund.com

Source: Physical Hard Assets Fund SPC, Physical Gold Fund SP (FRN: 739437, Umbrella FRN 739438, PRN’s: 739439, 7439440 and 739441).

This communication shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall thereby any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of such state or jurisdiction. Nothing in this communication should be construed as investment advice, an investment recommendation, or a solicitation to invest. This communication has not been approved by any authority for any purpose. This news release contains certain forward looking statements that are based on expectations, estimates and projections as at the date of this news release. Any statements that involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance are not statements of historical fact and may be forward-looking information and are intended to identify forward-looking information.

Ismael Cala announces events in Machu Picchu, Costa Rica and Roatán following the success of his project in India

May 23, 2016

MIAMI, May 23, 2016 /PRNewswire-HISPANIC PR WIRE/ — Following the success of the inspirational trips organized by Ismael Cala, particularly the most recent one in India, others are now being created. The new destinations and projects retain the objective of the participants’ personal growth.

In July, the event goes to Machu Picchu (Peru), the best place in the world to visit, according to TripAdvisor. In September of the same year, Cala will visit La Montaña Azul (Blue Mountain), in the wilds of Costa Rica. Finally, in November, an event will be held on the beautiful Honduran island of Roatán.

“During our trip to India we discovered a different world, and we felt we were part of a huge family. These events that learn about the culture and the spirit of other regions bring out the best in us, and help us balance material and spiritual aspirations. That is why we are extending the invitation to have new adventures during the same year,” said Ismael Cala.

Cala Events – Machu Picchu

Ismael Cala will travel to Machu Picchu, one of the wonders of the world, and a World Heritage Site. From July 26 to 31, a group of 30 people will visit Cusco and the Sacred City with Cala. This trip will combine spiritual energy and tourism.

MORE INFORMATION AND REGISTRATION: http://www.ismaelcala.com/machu-picchu/

Cala Events – Roatán

This event is designed for those who love a tropical paradise. A group of 80 will travel to Cala Events – Roatán, to enjoy this great jewel of Honduras. With Ismael, they will visit one of the best beaches in the world. From November 9 to 13, 2016, Cala will be accompanied by renowned athlete Carlos Coste, 11-time record holder in freediving.

MORE INFORMATION AND REGISTRATION: http://ismaelcala.com/roatan-honduras/

Cala Events – Costa Rica: La Montaña Azul

This magical trip will unfold from September 21 to 25, 2016; the goal is to attain balance between body, mind and soul through the concept of joyful eating. Ismael will be accompanied by masters Sifu Rama and Sifu Simón.

MORE INFORMATION AND REGISTRATION: http://ismaelcala.com/costa-rica/

“Traveling with purpose is a dream become reality. In India we had 35 people from different parts of the world joined together to learn about a different culture and to find answers to many issues. Accompanied by Ismael, the trip was not only about tourism, but also about spiritual growth. We learned about India, and we also took away in our hearts a huge family,” said Tamara Zyman, Vice President of Marketing & Sales of Cala Enterprises.

ABOUT ISMAEL CALA

Communicator, author and international conference speaker on personal development and leadership. He heads CALA, the CNN interview program in Spanish. He writes a weekly column for more than 50 publications in Latin America and the United States.

Author of the bestsellers, “El analfabeto emocional” (2016) [The Emotional Illiterate], “Cala y Cruz: Las dos caras de la comunicación” (2016) [Cala and Cruz: The two faces of communication], “El secreto del bambú” (2015) [The secret of bamboo], “Un buen hijo de P” (2014) [A real son of a B], “El poder de escuchar” (2013) [The power of listening], Cala was born in Santiago, Cuba (1969), and has a degree in Art History from Universidad de Oriente. He graduated with honors from the School of Communication at the University of York in Toronto, and has a Seneca diploma in Television Production.

Contact: Bertha M. Moreno
Customer Relations Manager
[email protected]
Phone: +1 (786) 281 8120
Office: +1 (305) 603 7780 Ext. 118
http://www.ismaelcala.com

(Español) Nueva encuesta de Nielsen revela que los hispanos se sienten seguros para crear una impresion con pintura

May 23, 2016

Sherwin-Williams - Infografia National Painting Week

Sorry, this entry is only available in Español.

DineEquity® Enters Panama With First IHOP® Restaurant Opening In Panama City On May 23

May 23, 2016

GLENDALE, California and PANAMA CITY, Panama, May 23, 2016 /PRNewswire-HISPANIC PR WIRE/ — DineEquity, Inc.® (“DineEquity”; NYSE:DIN), one of the world’s largest full service restaurant companies, will enter the Panama market with the first IHOP® restaurant (“IHOP)” opening on May 23 in Panama City, it was announced today by Daniel del Olmo, President of International, DineEquity Inc. The restaurant is one of six IHOP locations planned for Panama during the next five years under an agreement with franchise partner Collins Rada Group Inc. and its affiliates.

Logo – http://photos.prnewswire.com/prnh/20150713/235418LOGO

Located in Costa del Este, Avenida Centenario, Rada Plaza, Ciudad de Panamá, the restaurant is expected to bring 150 new jobs to the economy as well as additional tax revenue and ongoing local spending on supplies, ingredients and marketing and other services.

“We are delighted to bring the world famous IHOP menu and hospitality to our guests in Panama,” said del Olmo. “We’ve been interested in being part of this vibrant and growing market for some time, but wanted to ensure that we found a franchise partner that shared our commitment to bringing the very best of the brand to the country. We’re confident that with the Collins Rada Group, IHOP will bring its heritage of ‘Spreading Happiness Since 1958’ to this location and others to come.”

“We have been fans of IHOP’s unparalleled breakfast offerings and lunch and dinner entrees for years,” said Wendy Collins, Collins Rada Group Inc. “We’ve always felt that the unique IHOP experience and food would be a great match for Panama and we are delighted and excited to bring it here. We look forward to many years of ‘spreading happiness’ in Panama City and around the country and we are already actively looking for our next location.”

The IHOP restaurant will be the latest “California Heritage” model which pays tribute to the brand’s heritage given that the first IHOP restaurant opened in Southern California in 1958. The new design is part of an innovative 360 degree brand evolution that also includes new brand positioning and marketing, menu items and presentation and a service culture that has been created as a result of the largest international research study in the company’s history, and is now being implemented internationally. DineEquity franchises two top brands that are leaders in their categories—Applebee’s Grill and Bar is a leader in the casual dining category and IHOP restaurants is a leader in the family dining category. The last two years have seen record growth internationally for both DineEquity’s brands both in terms of new restaurants in existing markets as well as the addition of new countries and territories including Indonesia, Guam, the Philippines and now Panama.

The restaurant will seat approximately 205 guests and will be open daily from 7:00 am to 11:00 pm.

ABOUT DINEEQUITY, INC.

Based in Glendale, California, DineEquity, Inc. (NYSE: DIN), through its subsidiaries, franchises and operates restaurants under the Applebee’s Neighborhood Grill & Bar brand and franchises and operates restaurants under the IHOP brand. With more than 3,700 restaurants combined in 19 countries and U.S. territories and over 400 franchisees, DineEquity is one of the largest full-service restaurant companies in the world. For more information on DineEquity, visit the Company’s Web site located at www.dineequity.com.

ABOUT IHOP RESTAURANTS

For more than 57 years, IHOP has been a leader, innovator and expert in all things breakfast, any time of day. The chain offers 65 different signature, fresh made-to-order breakfast options, a wide selection of popular lunch and dinner items as well as meals under 600 calories. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of March 31, 2016, there were 1,684 IHOP restaurants in 50 states and the District of Columbia, Puerto Rico and Guam as well as Canada, Mexico, Guatemala, the Kingdom of Saudi Arabia, Kuwait, the United Arab Emirates, Bahrain, Qatar and the Philippines. IHOP restaurants are franchised and operated by Glendale, Calif.-based DineEquity, Inc. (NYSE: DIN) and its affiliates.

Forward-Looking Statements

Statements contained in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by words such as “may,” “will,” “should,” “expect,” “anticipate,” “believe,” “estimate,” “intend,” “plan” and other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results to be materially different from those expressed or implied in such statements. These factors include, but are not limited to: the effect of general economic conditions; the Company’s indebtedness; risk of future impairment charges; trading volatility and the price of the Company’s common stock; the Company’s results in any given period differing from guidance provided to the public; the highly competitive nature of the restaurant business; the Company’s business strategy failing to achieve anticipated results; risks associated with the restaurant industry; risks associated with locations of current and future restaurants; rising costs for food commodities and utilities; shortages or interruptions in the supply or delivery of food; ineffective marketing and guest relationship initiatives and use of social media; changing health or dietary preferences; our engagement in business in foreign markets; harm to our brands’ reputation; litigation; third-party claims with respect to intellectual property assets; environmental liability; liability relating to employees; failure to comply with applicable laws and regulations; failure to effectively implement restaurant development plans; our dependence upon our franchisees; concentration of Applebee’s franchised restaurants in a limited number of franchisees; credit risk from IHOP franchisees operating under our previous business model; termination or non-renewal of franchise agreements; franchisees breaching their franchise agreements; insolvency proceedings involving franchisees; changes in the number and quality of franchisees; inability of franchisees to fund capital expenditures; heavy dependence on information technology; the occurrence of cyber incidents or a deficiency in our cybersecurity; failure to execute on a business continuity plan; inability to attract and retain talented employees; risks associated with retail brand initiatives; failure of our internal controls; and other factors discussed from time to time in the Company’s Annual and Quarterly Reports on Forms 10-K and 10-Q and in the Company’s other filings with the Securities and Exchange Commission. The forward-looking statements contained in this release are made as of the date hereof and the Company assumes no obligation to update or supplement any forward-looking statements.

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