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Use Your Spare Time to Check Your Tires

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BETHESDA, Md., May 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — National Tire Safety Week begins May 29 and the Car Care Council urges vehicle owners to inspect their tires for wear and tear, as well as check tire pressure and alignment.

According to a national survey conducted by the Rubber Manufacturers Association, only 17 percent of drivers are considered “tire smart” and know the correct way to check their tire pressure.

“Underinflated tires are under stress and will eventually wear unevenly, making them a safety hazard, not to mention an added expense since the worn out tires will have to be replaced sooner,” said Rich White, executive director, Car Care Council. “Properly inflated tires will not only help keep you safe on the road, but will improve gas mileage and performance.”

The Car Care Council recommends that vehicle owners check the pressure of all tires, including the spare, on a monthly basis and more often during colder weather. Tires should be inflated to recommended pressure levels, rotated every 6,000 miles to promote uniform tire wear and be replaced if worn or damaged.

The penny test is a popular and simple way to check tire tread. If you see Lincoln’s head above the tread, than it is time for new tires. In addition, the tread should be checked for uneven or irregular wear as well as cuts or bruises along sidewalls.

“Tires are such an important safety issue that you can’t take their condition lightly,” continued White. “Routinely checking tire balance and wheel alignment will reduce tire wear and improve handling.”

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For a free copy of the council’s 80-page Car Care Guide or for more information, visit www.carcare.org.

Lone Star College brings in Lopez Negrete Communications as agency of record

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Lopez Negrete Communications, Houston, TX

HOUSTON, May 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — Lopez Negrete Communications, the largest Hispanic-owned full-service agency in Houston and in the U.S., has become the total market agency of record for Lone Star College.

Lopez Negrete Communications, Houston, TX

The agency won this distinction during an open review process held by the institution that included a total of 29 agencies. Out of the proposals received from those 29 agencies, Lopez Negrete successfully impressed Lone Star College, culminating in the latter’s decision.

“We’re very excited to work for an institution such as Lone Star College,” said agency president, CEO and cofounder Alex López Negrete. “They really understand that there is a new American mainstream comprised of a rich, diverse population – something that is especially true in this particular client’s footprint. We’re ready to get to work and tackle the unique opportunities this appointment brings us.”

As the institution’s new agency of record, Lopez Negrete will use its perspective on the new Omnicultural mainstream and skills in strategy, creative, media planning and buying, production, digital, social media and experiential to help Lone Star College continue its current growth trend and push it to even higher levels.

The agency’s solution involves an all-encompassing campaign with a digital component at its core. The campaign will focus on how far students can and have gone in their careers as a result of their enrollment in Lone Star College.

“Lopez Negrete doesn’t just produce great, award-winning work,” said Helen Clougherty, vice chancellor, chief of staff Lone Star College. “As a minority-owned HUB certified business, it reflects the diversity of the communities where Lone Star College has colleges and is sure to bring invaluable insight on how to engage with the younger, vibrant Houston population.”

About Lopez Negrete Communications
Lopez Negrete Communications, Inc. stands as the largest Hispanic, independently owned and operated, full-service agency in the United States. The agency offers a full range of marketing, advertising and communications services, including strategic planning, research and consumer insights, media planning and buying, creative, brand strategy, digital/social/mobile marketing services, public relations, and promotions. Lopez Negrete counts as clients some of the nation’s largest corporations, including Wal-Mart Stores Inc., Bank of America, Frontier Communications and the Recreational Boating and Fishing Foundation.

About Lone Star College
Known for its leadership, innovation and steadfast commitment to student success, Lone Star College provides high-quality academic transfer and workforce education / career training programs to more than 83,000 credit students each semester, and a total enrollment of 95,000 students. LSC is training tomorrow’s workforce today and redefining the community college experience to promote student success and economic prosperity. Stephen C. Head, Ph.D., is the chancellor of LSC, the largest institution of higher education in the Houston area, which consists of six colleges, eight centers, two university centers, Lone Star Corporate College and LSC-Online. To learn more visit LoneStar.edu.

Logo – http://photos.prnewswire.com/prnh/20160526/372762LOGO  

(Español) El tercer concurso anual para la portada de la revista Siempre Mujer está abierto a nominaciones

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La ganadora del concurso 2015 para la portada de Siempre Mujer Shakira Bonilla aparecio en la edicion octubre/noviembre.

Sorry, this entry is only available in Español.

(Español) Bloomberg Philanthropies anuncia Comité de Selección del Mayors Challenge 2016 en América Latina y el Caribe

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Step Up to the Plate: Take Your Cooking Skills to an Epic Level

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SAN FRANCISCO, May 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — Hey guys, impress your friends and family by creating an epic meal. Registered Dietitian Manuel Villacorta, author of Whole Body Reboot, shows you how to up the ante with recipes, cooking demos and health tips.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7721551-canola-council-cooking/

‘Tis the season of warm weather, group gatherings and festive fare. It’s also time for men, and those who love them, to pay attention to how they’re treating their bodies. While exercise is important, it’s just as vital to maintain a healthy diet. Guys, we know you’re experts on the grill and we’ve got some new recipes for you to try. Take your culinary skills up a level by expanding into the kitchen, too. Magical meals await!

When thinking about preparing savory and delicious meals, think about using canola oil. Canola oil has the least amount of saturated fat among common cooking oils (half that of olive and soybean oils), it has the most plant-based omega-3 fat of all common cooking oils, there’s zero trans-fat and is a good source of vitamin E.

“I often recommend to my male clients different dishes that are easy to prepare, are a good source of protein and are heart-healthy.” says Manuel Villacorta, R.D. and spokesperson for CanolaInfo. “When I cook, I want an oil that’s versatile and that I can incorporate and customize into any meal. With canola oil, I get that while benefiting my body and my health. It’s a win/win.”

Since we know that the kitchen can be an intimidating place, Manuel has pulled together three simple tips you can do in the kitchen to create mouthwatering and nutritious meals:

  1. DIY: If there’s one incredible thing you could do for your health, it’s to cook your own meals. You can’t control your nutrition or your health if you don’t know what you’re putting in your body.
  2. Experiment for peak performance: Peak performance means owning what you eat, and that means getting to know your kitchen. Mess around in the kitchen and embrace mistakes – it’s all fun, and the food is probably still edible!
  3. Heat things up: When swapping the grill for the stove, keep the heat by using canola oil — it has a high smoke point.

Follow Manuel’s tips and check out the below “Step Up to the Plate” recipes, fit for any type of foodie, by visiting the recipe collection at CanolaInfo.org.

Dr. Cynthia A. Telles Elected to the Board of the National Alliance for Hispanic Health

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WASHINGTON, May 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — “We are pleased to welcome Cynthia A. Telles, Ph.D. to the Board of Directors of the National Alliance for Hispanic Health,” said Augustine C. Baca, Chair of the Board of Directors of the National Alliance for Hispanic Health, the nation’s leading health advocacy working for the best health outcomes for all. Mr. Baca added, “Dr. Telles brings decades of knowledge, experience, and commitment to health with a special emphasis on the mental health issues of the Hispanic Community.” Dr. Telles commented, “While there have been great advances in health we are still not where we need to be with respect to the mental health of all communities.”

Dr. Cynthia Telles is the director of the Spanish-Speaking Psychosocial Clinic of the Neuropsychiatric Institute and Hospital at the University of California, Los Angeles School of Medicine, and a clinical professor with the UCLA School of Medicine. Dr. Telles serves on the boards of Kaiser Foundation Hospitals and Kaiser Foundation Health Plan, Inc. and serves on the Executive Advisory Board of Kaiser Foundation Health Plan of Georgia, Inc. Dr. Telles also serves on the Los Angeles Airport Commission.

Dr. Telles is a founding board member of the Public Policy Institute of California, and previously served on the boards of the California Endowment (as board chair from 2004 to 2006), Sanwa Bank, Americas United Bank, and Burlington Northern Santa Fe Corp. She served on the boards of General Motors, the Pacific Council on International Policy, a non-partisan international affairs organization, the Performing Arts Center of Los Angeles County, and the California Community Foundation (Immediate Past Chair).

Dr. Telles was appointed by President Obama to the White House Commission on Presidential Scholars. Throughout her career, Dr. Telles has received many awards and commendations from organizations and governmental entities across the Nation. Dr. Telles was selected by Hispanic Business Magazine as one of the 100 Most Influential Hispanics in the Nation in 2006 and in 2010.

Dr. Telles received a bachelor of arts degree from Smith College and a doctorate degree in clinical psychology from Boston University. She has published extensively in mental health, particularly with respect to the assessment and treatment of Hispanic populations. 

About the National Alliance for Hispanic Health (The Alliance)
The Alliance is the nation’s foremost science-based source of information and trusted advocate for the best health outcomes for all. For more information, visit http://www.hispanichealth.org or call the Alliance’s Su Familia National Hispanic Family Health Helpline at 1-866-783-2645.

Ismael Cala and Amazon announce Third Literary Contest of Independent Authors in Spanish

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MIAMI and SEATTLE, May 26, 2016 /PRNewswire-HISPANIC PR WIRE/ — Communicator, inspirational author and international lecturer Ismael Cala has been invited for the second consecutive year to serve as ambassador of the Concurso Literario de Autores Independientes en Español, (‘Literary Contest of Independent Authors in Spanish’) for the United States and Latin America.

In announcing the opening of the competition, Amazon stated that authors could enter their own original works, both fiction and non-fiction, from July 1st to August 31st through its Kindle Direct Publishing platform (http://kdp.amazon.com).

“It’s an honor for me to be contest ambassador for the United States and Latin America for the second year in a row, and shows a commitment to promoting literary talent in Spanish,” said Ismael Cala, who thanked Amazon for ” continuing with this event, which constitutes a great opportunity for writers in the region.”

“I hope that many independent authors take part in the contest this year, and see their efforts appreciated,” Cala added.

Through this contest, authors will be able to make their stories available to millions of readers all over the world. The books will be assessed based on criteria such as creativity, originality, commercial viability and quality of writing. Five finalists will be selected, from whom a winner will be chosen and will have the opportunity to be published in print, digital and audio editions by Amazon Publishing and Audible; and also translated into English and published in digital, print and audio formats in English by AmazonCrossing.

“We are very excited to have established an annual contest that connects authors in Spanish with a growing audience of digital readers all over the world. Myriam Millán, winner of the 2015 contest, is originally from Seville, Spain, and has managed to reach first place on the best-seller lists in Spain and Mexico, as well as the list of books in Spanish for the United States,” said Charles Kronbach, director of Kindle Direct Publishing.

Last year, more than 1,200 authors signed up from 37 countries.

For more information, please visit: www.IsmaelCala.com/concursoamazon

ABOUT ISMAEL CALA

Cala is a regular participant on Univisión’s Despierta América (‘Wake up America’), and writes a weekly column for more than 50 publications in Latin America and the United States.

He is the author of the bestsellers El analfabeto emocional (‘The emotional illiterate’) (2016) Cala y Cruz: Las dos caras de la comunicación (‘Cala and Cruz: the two faces of communication’), (2016), El secreto del bambú (‘The secret of bamboo’) (2015), Un buen hijo de P (‘A real S.O.B.’) (2014), and El poder de escuchar (‘The power of listening’) (2013). Cala was born in Santiago de Cuba (1969) and has a degree in Art History from Universidad de Oriente. He graduated with honors from the School of Communication at York University in Toronto, and holds a degree from Seneca in Television Production.

ABOUT AMAZON.COM

Amazon opened its virtual doors in July of 1995. The Company is guided by four principles: a focus on the consumer instead of on the competitor, a passion for invention, a commitment to excellence in its operations and a long-term vision. Customer reviews, 1-click purchasing, customized recommendations, Prime, Amazon Logistics, Amazon Web Services (AWS), Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo and Alexa are some of the pioneering products and services offered by Amazon.

www.IsmaelCala.com/concursoamazon

Contact: Michel Suarez, +1 305 514 9013

(Español) Pablo Soria De Lachica – Aplaude El Sólido Crecimiento De La Producción Industrial En Uruguay

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http://vida-nueva.com/noticiashispanicprwire/pablo-soria-de-lachica-describe-como-desarrollar-transacciones-programadas-en-forex/

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Honda Prepares for 100th Indianapolis 500

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Honda's James Hinchcliffe will start from the pole in Sunday's 100th running of the Indianapolis 500

TORRANCE, Calif., May 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — As the 100th running of the Indianapolis 500 approaches on Sunday, Honda and its Honda Performance Development racing subsidiary will be starting the historic race from a position of strength, with a Honda driver on the coveted pole and having claimed eight of the top 12 starting positions.

Honda's James Hinchcliffe will start from the pole in Sunday's 100th running of the Indianapolis 500

“We’re honored to be part of the Indianapolis 500 for the historic 100th running of the race, and proud of what Honda power has contributed to this great American open-wheel racing tradition,” said Art St. Cyr, President of HPD. “Honda’s racing spirit runs deep, and the passion we bring to the track, joined to our commitment to innovation and continuous improvement, touches all aspects of our company and its products.”

James Hinchcliffe turned the fastest laps in both first-round and final qualifying last weekend to take the pole in his Schmidt Peterson Motorsports Honda. Ryan Hunter-Reay, the 2014 Indy 500 champion with Honda and Andretti Autosport, will start on the outside of the front row, in third.

A pair of Andretti Autosport entries, driven by Townsend Bell and Carlos Munoz, will start on the second row, in fourth and fifth places, respectively. Mikhail Aleshin, Hinchcliffe’s teammate, will start seventh in the second of three Schmidt Peterson Motorsports entries, as Honda drivers held the edge in “Fast Nine” final qualifying on Sunday.

The fourth of the eleven rows of three that make up the historic starting field is all-Honda, led by Oriol Servia, who qualified 10th in the third Schmidt Peterson Honda. Next to Servia at the start of Sunday’s race will be Andretti Autosport’s Alexander Rossi, the quickest rookie in the field, with the Honda of Takuma Sato starting 12th, driving for the legendary A.J. Foyt. Although just missing out on Sunday’s “Fast Nine” session, third-generation racer Marco Andretti starts from the middle of the fifth row, 14th, in his Andretti Autosport Honda.

Starting on the inside of the eighth row, 21st, will be Gabby Chaves, the 2015 Rookie of the Year at the Speedway, who will lead the four-Honda effort from Dale Coyne Racing. Teammates Conor Daly and Pippa Mann will start 24th and 25th respectively, with Bryan Clauson qualifying 28th in his Dale Coyne Honda.

Graham Rahal will be seeking to follow in his father Bobby’s footsteps as an Indy 500 champion, starting 26th, with rookie Rahal Letterman Lanigan Racing teammate Spencer Pigot lining up 29th. Honda’s 17-car field is rounded out by the A.J. Foyt Racing duo of Jack Hawksworth, making his third “500” start from 31st, while veteran Alex Tagliani completes the grid, starting 33rd after a crash during his qualifying run.

Honda is the most successful car maker of all-time at the Indy 500, winning more races, having more starts and completing more laps than any other auto manufacturer in the 99 previous editions of the event. Since 1994, Honda has taken part in 15 Indianapolis 500 races, and powered 10 race winners at The Brickyard.

During 23 years of uninterrupted IndyCar competition, Honda has won 12 manufacturers’ championships, with Honda-powered drivers winning 217 races and 15 series championships – a record unmatched by any other automaker since Honda entered the series in 1994.

Honda’s Indianapolis 500 Historical Highlights:

  • Honda has won more Indianapolis 500 races than any automaker: 10 victories from 15 races
  • Honda has had more starts at the Indianapolis 500 than any other auto manufacturer: 301 starts
  • Honda has completed more race laps at the Indianapolis 500 than any other carmaker: 50,019 laps

2016 Indianapolis 500 Starting Field

 

Ps.

Driver

Team

Manufacturer

Qualifying Speed [mph]

1.

James Hinchcliffe

Schmidt Peterson Mtspts

Honda

230.760

2.

Josef Newgarden

Ed Carpenter Racing

Chevrolet

230.700

3.

 

Ryan Hunter-ReayW

Andretti Autosport

Honda

230.648

4.

Townsend Bell

Andretti Autosport

Honda

230.481

5.

Carlos Munoz

Andretti Autosport

Honda

230.287

6.

 

Will Power

Team Penske

Chevrolet

229.669

7.

Mikhail Aleshin

Schmidt Peterson Mtspts

Honda

229.562

8.

Simon Pagenaud

Team Penske

Chevrolet

229.139

9.

 

Helio Castroneves-W

Team Penske

Chevrolet

229.115

10.

Oriol Servia

Schmidt Peterson Mtspts

Honda

229.060

11.

Alexander Rossi-R

Andretti Autosport

Honda

228.473

12.

 

Takuma Sato

A.J. Foyt Racing 

Honda

228.029

13.

Scott Dixon-W

Chip Ganassi Racing

Chevrolet

227.991

14.

Marco Andretti

Andretti Autosport

Honda

227.969

15.

 

JR Hildebrand

Ed Carpenter Racing

Chevrolet

227.876

16.

Charlie Kimball

Chip Ganassi Racing

Chevrolet

227.822

17.

J-Pablo Montoya-W

Team Penske

Chevrolet

227.684

18.

 

Tony Kanaan-W

Chip Ganassi Racing

Chevrolet

227.430

19.

Sebastien Bourdais

KV Racing Technology

Chevrolet

227.428

20.

Ed Carpenter

Ed Carpenter Racing

Chevrolet

227.226

21.

 

Gabby Chaves

Dale Coyne Racing

Honda

227.192

22.

Max Chilton-R

Chip Ganassi Racing

Chevrolet

226.686

23.

Sage Karam

Dreyer & Reinbold Racing

Chevrolet

226.436

24.

 

Conor Daly

Dale Coyne Racing

Honda

226.312

25.

Pippa Mann

Dale Coyne Racing

Honda

226.006

26.

Graham Rahal

Rahal Letterman Lanigan

Honda

225.847

27.

 

Matt Brabham-R

KV Racing Technology

Chevrolet

225.727

28.

Bryan Clauson

Dale Coyne Racing

Honda

225.266

29.

Spencer Pigot-R

Rahal Letterman Lanigan

Honda

224.847

30.

 

Stefan Wilson-R

KV Racing Technology

Chevrolet

224.602

31.

Jack Hawksworth

A.J. Foyt Racing 

Honda

224.596

32.

Buddy Lazier-W

Lazier-Burns Racing

Chevrolet

222.154

33.

Alex Tagliani

A.J. Foyt Racing 

Honda

No speed

 

W – Previous Indy 500 Champion [6 former winners in the field]

R – Indy 500 Rookie [5 race rookies in the field]

 

 

Honda Racing HPD Logo.

 

Photo – http://photos.prnewswire.com/prnh/20160525/372088
Logo – http://photos.prnewswire.com/prnh/20140312/LA82397LOGO-a

 

Aeromexico Earns Award in Europe for its In-flight Menu Selections

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Aeromexico Logo

MEXICO CITY, May 25, 2016 /PRNewswire-HISPANIC PR WIRE/ — Aeromexico, Mexico’s global airline, was recognized by PAX International Readership for its “Outstanding Food Service by a Carrier” at the Aircraft Interiors Expo held in Hamburg, Germany in April this year.

Logo – http://photos.prnewswire.com/prnh/20130315/MX77534LOGO

This is the second time PAX International invites its readers to participate through an online voting process on the magazine’s website to honor the best of the aviation industry with its Readership Awards, and Aeromexico was the only carrier in America to win a recognition in this year’s edition.

Antonio Fernández, Aeromexico’s VP Product Design and Service Standards said “These awards motivate us to continue providing quality service to our customers. We know that this type of recognition is especially significant because the passengers themselves choose the winners.”

It is important to note that Aeromexico’s in-flight menus were designed by Colectivo Mexicano de Cocina, representing some of the most influential chefs in Mexico at this time. It is led by Enrique Olvera, who is a chef recognized globally for his innovative and leading-edge thinking as the creator and owner of Cosme restaurant in New York City, and Pujol in Mexico City voted among the top 20 of The World’s 50 Best Restaurants.

Aeromexico thus reiterates its commitment to providing its customers with a better travel experience as they enjoy these delicious and original creations served with the carrier’s distinctive quality service levels in both its Clase Premier and Economy cabins.

About Grupo Aeromexico

Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries provide commercial aviation services and promote passenger loyalty programs in Mexico. Aeromexico, Mexico’s global airline, operates more than 600 daily flights from its main hub in Terminal 2 at the Mexico City International Airport. Its route network spans more than 80 cities on three continents including 45 in Mexico, 16 in the United States, 16 in Latin America, four in Europe, three in Canada, and two in Asia.

Grupo Aeromexico’s fleet of close to 130 aircraft is comprised of the Boeing 787, 777 and 737 jet airliners and next generation Embraer 190, 175, 170, and 145 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico to purchase 100 Boeing aircraft including ten 787-9 Dreamliners and 90 MAX 737 airliners.

As a founding member of the SkyTeam global alliance, Aeromexico offers customers more than 1,000 destinations in 179 countries served by its top 20 airline partners rewarding passengers with benefits including access to 636 premium airport lounges around the world. Aeromexico also offers travel options through its code share partners Delta Air Lines, Alaska Airlines, Avianca, Copa Airlines, and WestJet with extensive connectivity in countries like the United States, Brazil, Canada, Chile, Colombia, and Peru. www.aeromexico.com and www.skyteam.com

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