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Top Colombian Soccer Teams Partner With USANA Health Sciences

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USANA logo. (PRNewsFoto/USANA)

SALT LAKE CITY, April 28, 2016 /PRNewswire-HISPANIC PR WIRE/ — As USANA Health Sciences continues to expand its global reach, so does the number of Olympic and world-class athletes that trust their health to its high-quality products. The latest to team up with the nutritional company are top Colombian soccer clubs Atlético Nacional S. A., América de Cali S. A. and Jaguares Fútbol Club S. A.

Logo – http://photos.prnewswire.com/prnh/20120807/LA53885LOGO

USANA is the Official Nutritional Supplement Multivitamin of the three clubs and will provide its high-quality, NSF-tested nutritional products through its Colombian office. The teams join England’s AFC Bournemouth and Mexico’s C.F. Pachuca as the latest clubs to supplement their health with USANA’s award-winning products.

“As a leader in the health and wellness industry, USANA offers only high-quality and pure supplements to the elite teams and athletes that choose USANA to supplement their active lifestyles with our products. To partner with these three accomplished and iconic teams is an honor and testament to USANA and its award-winning products,” said Carlos Pastrana, general manager of USANA Colombia.

Atlético Nacional is Colombia’s biggest soccer club and currently plays in the Categoría Primera A. The club has won a total of 19 domestic titles—15 league titles, two Superliga Colombiana titles and two Copa Colombia titles—making them the most successful team in the country.

“We chose USANA because its high-quality products are backed by scientific support that give our athletes peace of mind,” said María Alejandra Alzate, nutritionist of the Atlético Nacional S.A.

Founded only four years ago, Jaguares de Córdoba also currently plays in the Categoría Primera A, while América de Cali currently competes in the Categoría Primera B and holds thirteen national championships.

“USANA supplements are a fundamental part of helping keep our athletes in peak performance, which is crucial for each team member playing on a professional level,” said Jaime Andrés Roa, doctor of the America de Cali.

**The mentioned athletes are either distributors or dedicated users who have received compensation for their partnership and/or complimentary USANA products.

About USANA

Founded in 1992, USANA Health Sciences (NYSE: USNA) is a U.S.-based nutritional company that manufactures high-quality supplements, personal care and healthy products in its FDA-registered facility in Salt Lake City. Learn more about USANA by visiting our website http://www.usana.com or the official USANA blog http://whatsupusana.com.

Media Contact: Ashley Collins
Executive Director of PR and Social Media
(801) 954-7629
media(at)us.usana(dot)com

Sec. Salazar Headlines Energy & Environment Summit This Week Convened By Hispanic State Legislators In Washington, DC

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WASHINGTON, April 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — Representative Ángel Cruz (PA), President of the National Hispanic Caucus of State Legislators (NHCSL), announced the convening of NHCSL’s 2016 Energy and Environment Summit, which will be held this Thursday, April 28 and Friday, April 29, 2016 in Washington, DC.  Latino state legislators from across the country will gather to focus on key energy and environmental priorities and the role Latinos will play in shaping those policies during the 2016 elections and beyond.

The keynote speaker for the Summit, former Interior Secretary Ken Salazar, will address participants on Friday at 9am. In addition, Dr. Otto Schwake of Virginia Tech University will give remarks on Clean Water on Thursday at 3pm. Dr. Shwake is a key member of the team of researchers who conducted the Flint Water Study in the aftermath of the water crisis in Flint, Michigan.  Summit attendees will also hear from a diversity of expert panelists, including: Janet McCabe of the Environmental Protection Agency (EPA), Lola Infante of the Edison Electric Institute (EEI), Sam Jamal of Solar City, Mark Magaña of Green Latinos, among other industry and advocacy representatives.

Summit participants will engage in a wide ranging discussion on energy and environmental issues ranging from the EPA’s Clean Power Plan and the interrelation between energy and Clean Water Act to Weighing the Costs of Energy Diversity, the Grid, and Consumer Protection and Innovation and the Workforce, and other relevant topics.

NHCSL’s 2016 Energy and Environment Summit will be held at the Capital Hilton Hotel, located at 1001 16th St NW, Washington, DC 20036.  This program will be open to the press.  Please contact us directly for more details on the Summit. 

The NHCSL is the premier national association of Hispanic state legislators working to design and implement policies and procedures that will improve the quality of life for Hispanics throughout the country.  NHCSL was founded in 1989 as a nonpartisan, nonprofit 501(c)3 with the mission to be the most effective voice for the more than 390 Hispanic legislators.  For more information visit www.nhcsl.org.

Aeromexico Strengthens Its Presence In Guadalajara

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Aeromexico Logo.

GUADALAJARA, Mexico, April 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — Aeromexico, Mexico’s global airline, was present at the 2016 edition of the Tianguis Turístico travel trade show where it announced its newest routes and flights to further enhance its domestic and international connectivity network.

Logo – http://photos.prnewswire.com/prnh/20130315/MX77534LOGO

The carrier’s Director of Corporate Sales, Jorge Goytortua, announced the airline’s ongoing growth plan for 2016, focused on its domestic network through its major hubs where it plans to multiply the number of flights connecting these destinations.

“Aeromexico has hubs in different cities, including the Guadalajara International Airport, currently our third largest hub in Mexico that served more than 1.3 million passengers in the second half of last year,” said the Sales Director.

As a symbol of Aeromexico’s commitment to its customers in the State of Jalisco, Goytortua noted that on June 1st, the carrier will start to serve the Cancun market with nonstop flights on board its modern AM Contigo AM B737-800 aircraft with 174 passenger seats, connecting passengers to its domestic and international destinations from cities like Fresno, Los Angeles, Sacramento, and Mexicali, among others. Customers will also be able to continue on their journey to Havana in Cuba from Cancun.

He also announced that on July 1st, the carrier will start to serve the Guadalajara-Mérida route with a daily nonstop flight operated with Embraer 190 aircraft with 99 passenger seats, connecting to Chicago, Ontario, San Francisco, and Tijuana, among other destinations in Mexico and the United States.

Flight schedules for this new service are as follows:

Guadalajara-Cancun*

Havana-Cancun*

AM 447

07:10 a.m.

09:50 a.m.

Daily, except
Tuesday

AM 448

02:02 p.m.

02:32 p.m.

Daily, except
Tuesday

Cancun-Havana*

Cancun-Guadalajara*

AM 447

10:46 a.m.

01:02 p.m.

Daily except
Tuesday

AM 448

03:28 p.m.

06:08 p.m.

Daily except
Tuesday

Guadalajara-Mérida*

Mérida-Guadalajara*

AM 2107

07:10 a.m.

09:35 a.m.

Daily

AM 2106

04:00 p.m.

06:08 p.m.

Daily

*Times are published in local time and are subject to changes without notice.

Mr. Goytortua also spoke about the growing number of flights from the capital of the State of Jalisco, adding that “Starting on June 1st and July 1st, respectively, we will add a third and fourth daily flight to Tijuana, and starting on June 18th, we will add two weekly flights to Fresno for the summer season, for a total of six weekly flights to this destination.”

The carrier will also add another weekly flight to Sacramento during the high season starting on June 21th for daily service to this Californian destination, thus reaffirming its commitment to strengthen its flight connections to benefit its customers. Aeromexico decided to announce its latest growth plans at this year’s edition of the Tianguis Turístico travel trade show, recognized as one of the most important platforms to promote business and tourist activities in Mexico.

About Grupo Aeromexico

Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries provide commercial aviation services and promote passenger loyalty programs in Mexico. Aeromexico, Mexico’s global airline, operates more than 600 daily flights from its main hub in Terminal 2 at the Mexico City International Airport. Its route network spans more than 80 cities on three continents including including 45 in Mexico, 16 in the United States, 16 in Latin America, four in Europe, three in Canada, and two in Asia.

Grupo Aeromexico’s fleet of close to 130 aircraft includes Boeing 787, 777 and 737 jet airliners and next generation Embraer 190, 175, 170, and 145 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including ten 787-9 Dreamliners and 90 MAX 737 airliners.

As a founding member of the SkyTeam global alliance, Aeromexico offers customers more than 1,000 destinations in 179 countries served by its top 20 airline partners rewarding passengers with benefits including access to 636 premium airport lounges around the world. Aeromexico also offers travel options with its code share partners Delta Air Lines, Alaska Airlines, Avianca, Copa Airlines, and WestJet with extensive connectivity in countries like Brazil, Canada, Chile, Colombia, Peru, and the United States. www.aeromexico.com and www.skyteam.com.

Diagnosis: College Costs Pushed Beyond Families’ Ability to Pay

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William (Will) Doyle, Assoc. Prof. of Leadership, Policy & Organizations at Peabody College. (Vanderbilt University/Steve Green)

PHILADELPHIA, April 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — Policy choices by political and institutional leaders have made college less affordable in all 50 states, with real consequences for American families. A study published today by the Institute for Research on Higher Education at the University of Pennsylvania Graduate School of Education (Penn GSE) ranks all 50 states on college affordability, and gives a sobering view of the difficulty many low- and middle-income families have paying for college even after financial aid is taken into account.

College Affordability Diagnosis provides a new understanding of college expenses in relation to family income, and how those expenses have dramatically changed in a short period of time. The study — by Penn GSE’s Joni Finney, William Doyle, associate professor of public policy and higher education at Vanderbilt’s Peabody College, Patrick Callan, president of the Higher Education Policy Institute (HEPI), and HEPI senior policy analyst Darcie Harvey — shows the potentially devastating effects on America’s economy and social fabric if states and colleges fail to make meaningful changes.

The full study includes affordability diagnoses for all 50 states; a map of college affordability by census tract and legislative district; a look at how student aid has dramatically changed in the last 20 years; a snapshot of student borrowing; and recommendations for policymakers.

Among the findings:  

  • Even in the best-performing states, college is less affordable than it was in 2008.
  • Geography can determine opportunity. College costs, available aid, and institutional options vary widely by state, sometimes within the same region. For example, Pennsylvania is 49th in these rankings. Its neighbor Maryland is 6th.
  • Financial aid doesn’t go as far as it used to. Even though more aid is available, it hasn’t kept pace with rising educational expenses.
  • Most community college systems, historically an entryway into higher education, can no longer be considered an affordable option.
  • Students can no longer work their way through college in most states (or most types of institutions). In many states, even full-time wages would not cover the cost of full-time attendance.
  • These economic barriers are a key reason the higher education attainment gap between Whites and minorities has persisted, and in some cases grown, even as the population continues to diversify.
  • Every state is projected to fall short of having enough college graduates to meet their workforce needs by 2020. In many cases, they are not even close.

Together, these findings reveal a nation that is poorly positioned for the present, much less the future. Without changes to affordability policies, the researchers warn, higher education will become another mechanism for the further stratification of America.

“This study shows how the deck is stacked against low- and middle-income Americans when it comes to paying for college,” Finney said. “Without policy changes, the data point toward a problem that will only worsen. That paints a bleak picture for millions of Americans.”

Many decisions about the real cost of college — from the sticker price to financial aid options — are made at the state and institutional levels. If the country is to get serious about making college more affordable, the researchers find, this is where policy changes will need to occur.

“State leaders can craft policies that ensure everyone who can benefit from college can go—but in too many states they have allowed college costs to rise beyond the reach of families,” Doyle said.

The problems are particularly acute for the lowest-earning families. The current affordability policies do not reflect these families’ realities, the researchers found.

“If you’re making $10,000 to $30,000 a year, and you need 10 percent to 15 percent of family income to attend community college, it’s just not going to happen,” Finney said. “If students are working, they’re working to support the family budget, because their families are living so close to the edge.”

Institute for Research in Higher Education at Penn GSE
The Institute for Research on Higher Education (IRHE), headquartered at the University of Pennsylvania Graduate School of Education, conducts research relevant to policymakers and educational practitioners on higher education. Founded over 30 years ago, IRHE’s unique examinations of the policy forces that shape higher education, as well as the Institute’s ability to publish and disseminate new understandings of the impact of these forces, are widely respected nationally.

 

William (Will) Doyle, Assoc. Prof. of Leadership, Policy & Organizations at Peabody College.  (Vanderbilt University/Steve Green)

 

Joni Finney, Institute for Research on Higher Education, Penn GSE

 

Graduate School of Education (GSE) at the University of Pennsylvania

 

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Penn-GSE-College-Affordability.mp4

Photo – http://photos.prnewswire.com/prnh/20160427/360552

Photo – http://photos.prnewswire.com/prnh/20160427/360553

Logo – http://photos.prnewswire.com/prnh/20150825/260938LOGO

Marketing to Hispanic Millennials Workshop Coming to Riverside, CA

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Marketing to Hispanic Millennials Workshop Coming to Riverside, CA Hosted by New American Funding

TUSTIN, California, April 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — New American Funding, a national mortgage banker, is holding a Latino Focus event, The Hispennials Generation: Marketing to the Nuevo Latino, in Riverside, CA on May 18. This event, hosted by New American Funding President Patty Arvielo, will educate attendees on marketing to the millennial generation of Hispanic consumers, Hispennials, by hearing from expert-led panels.

Photo – http://photos.prnewswire.com/prnh/20160427/360654

Riverside City Mayor Rusty Bailey will be there to deliver opening remarks and speak about the state of Latino homeownership in Riverside.

The Real Estate Agent Panel will provide marketing insights about relationship building with Hispennials:

  • Ernie Aguilar, Real Estate Agent and luxury real estate specialist with vast knowledge of diverse architectural influences
  • Janet Cisneros, Real Estate Broker and owner at Realty One Group Empire and a multi-year recipient of the NAHREP Top 250 Latino Agents and Brokers Award
  • John Aguirre, 14 year seasoned housing industry professional
  • Ruben Hernandez , Real Estate Agent and founder of Veteran’s Housing Alliance

The Underwriting Panel will discuss obstacles millennials face during the home buying process and how to better serve them:

  • Alex Gonzalez, Real Estate Agent at Excellence Empire Real Estate and Inland Empire Residential Specialist
  • Cynthia Serna, Conventional Credit Policy Manager at New American Funding.
  • Sherrie Koehler, FHA Credit Policy Manager at New American Funding

The Industry Experts Panel will discuss how the mortgage industry addresses challenges facing Hispennial homebuyers:

  • Nelson Ramos, Multicultural Business Manager, Radian Guaranty
  • Samuel Luna, Single Family Affordable Lending Director, Freddie Mac

The workshop will be held on May 18, 2016 from 3pm-5pm, with a hosted mixer immediately following. It will be at the Mission Inn located at 3649 Mission Inn Avenue Riverside, CA.

This event is produced in collaboration with Freddie Mac, Radian Guaranty, and Neighborhood Partnership Housing Services. For more information: www.latinofocus.com.

About New American Funding                  

New American Funding is a Fannie Mae, Freddie Mac and Ginnie Mae Direct Seller/Servicer, FHA Direct Endorsement and VA Automatic mortgage lender.  The company is licensed in multiple states across the nation, has over 100 branch locations and offers a variety of purchase home loan and refinance loan options, including: Conventional, FHA, Cash Out, Fixed Rate and Adjustable Rate Mortgages, VA, HARP 2.0, Jumbo, and Reverse Mortgages.

RELATED LINKS                                    

http://www.newamericanfunding.com

https://www.facebook.com/newamericanfunding

https://twitter.com/newamericanteam

The Life and Career of Dra. Isabel, “The Angel of the Radio” Recognized

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Dra. Isabel "El Angel de la Radio"

WASHINGTON, 27 April 2016 /PRNewswire-HISPANIC PR WIRE/ — Doctora Isabel Gómez Bassols, one of Hispanic Communications Network (HCN)’s leading radio personalities, was honored this week by Univision television for her long career and tireless work for the US Latino community.

Dra. Isabel "El Angel de la Radio"

On its weekly headlines show “Aquí y Ahora”, the largest Spanish-language television network in the country described the radio psychologist as a “master in the art of listening”.  The television report, hosted by prime time TV journalist Teresa Rodriguez, revealed that after years of listening to the problems of thousands of radio listeners, Doctora Isabel fell on difficult times herself. She managed to overcome challenging times that deeply affected her life, and returned to radio with more compassion than ever on her new daily call-in show with Hispanic Communications Network.

At the age of 72, Dra. Isabel underwent an operation last year to remove a kidney tumor. Doctors removed the tumor and a third of her kidney. Biopsies revealed the tumor was not malignant.

“I felt like a star”, said Dra. Isabel of her second chance at life. As she relived the difficult medical experience on the show, she stated, “I feel a desire to live to the fullest … I do not feel my age,” Dra. Isabel emphasized how the full support of her family, including four children and six grandchildren, helped her overcome the potentially life-threatening moments. The experience taught her a valuable lesson:

“I want call on all women, women who are warriors, that think we have to solve everyone else’s problems and forget about our own. We can’t go on like this, so my message is: love yourself so you can love others.”

On the day following the television feature, Dra. Isabel’s live Facebook video chat saw more than 19,000 views by loyal fans and followers.

With that love for life and a passion to genuinely help others, Dra. Isabel has served as one of the main personalities in Hispanic Communication Network’s new radio programming lineup since the start of 2016.  

Dra. Isabel’s shows airs daily 1 to 2pm ET. She is followed and trusted by thousands of fans. “The most important thing in radio is to listen,” she says.

“Hispanic Communications Network values the career, human touch and endless commitment of our Dra. Isabel to the Latino community. We are grateful this compassionate leader is being recognized. I’m sure it’s a feeling shared by all her followers, ” said Alison Rodden, CEO of the mission-driven media company.

The modest schoolteacher, whose vocation to public service led her to become a radio star, is grateful for the opportunity to reconnect with her audience through a new radio program with Hispanic Communications Network.

“I feel deeply honored. If this serves to help people to focus on all that they can do and achieve, that’s a good thing, because helping our people is the greatest treasure that I can have,” said Dr. Isabel.

View Dra Isabel’s feature on Aquí y Ahora with Teresa Rodríguez here.

To listen to Dra. Isabel’s daily radio show visit www.laredhispana.org.

Hispanic Communications Network (HCN)-La Red Hispana ((HCNMedia.com / LaRedHispana.org) is a mission-driven media and cause marketing organization based in Washington, DC. HCN serves as the largest producer of media content with an educational focus to improve quality of life for Spanish-speaking consumers in the United States.

Contact:
Mercy Padilla
(202) 360-4112
[email protected]

Photo: http://photos.prnewswire.com/prnh/20160427/360716

U.S. Hispanics More Likely to Use Smartphones While Driving; AT&T Says “Puede Esperar,” Launches Campaign

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DALLAS, April 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — U.S. Hispanics are more prone to smartphone distracted driving than the general population, according to AT&T* It Can Wait research. 83% of Hispanics admit to using their smartphones behind the wheel. That compares with 71% of Americans as a whole.  

Half of U.S. Hispanics admit they use their smartphones to social network while driving. More than a quarter (28%) snap selfies or take photos. And nearly 7 in 10 (68%) text.

In response, AT&T created a campaign in Spanish, Puede Esperar. It includes:

  • The AT&T DriveMode app**. It’s now available in Spanish and open to all carriers. And it’s free for iPhone and Android users. The app helps curb the urge to text and drive by silencing incoming text messages. It can automatically turn on when you reach 15 MPH and turn off after you stop.
  • A 360° video experience that simulates the potentially deadly consequences of glancing at your phone while driving. View it on your smartphone.
  • A coast-to-coast virtual reality tour visiting local high schools and community events in more than a dozen cities by year-end. A Samsung Gear VR headset, powered by Oculus, delivers a realistic simulation of the dangers of smartphone distracted driving through a Samsung Galaxy Note 5 smartphone.***
  • A web site, espanol.att.com/PuedeEsperar, to share information and resources.

“Now more than ever we need to focus on those who put themselves at high risk behind the wheel,” said Sandra Howard, assistant vice president of advertising, AT&T. “We want them to know the dangers and take the pledge. Ultimately, we want them to keep their eyes on the road, not on their phones.”

Since its launch in 2010, the It Can Wait campaign has:

  • Helped grow awareness of the dangers of smartphone distracted driving to more than 90% of audiences surveyed.
  • Inspired more than 8 million pledges to keep their eyes on the road, not on their phones.
  • Worked with departments of transportation in Texas, Kentucky and other states on research that suggests a correlation between It Can Wait campaign activities and a reduction in crashes.
  • Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving.

As part of our broader road safety efforts, we’re a founding member of Together for Safer Roads Coalition (TSR). TSR brings together global companies to help improve road safety and reduce deaths and injuries from crashes.

Spread the #PuedeEsperar message and follow the conversation on @ATTLatino. To learn more, visit espanol.att.com/PuedeEsperar.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** Compatible device required. Functionality varies by operating system. Rates: Data and text messaging rates apply for download and usage, including Auto-Replies. DriveMode for iPhone: Auto-Reply feature available for AT&T customers only. Auto-replies to SMS and MMS only and not iMessages or messages sent by third-party services. iOS Auto-Reply: Requires active AT&T Message Backup & Sync service. Will not send auto-replies to phone calls. Other functionalities such as routing calls to voicemail, blocking incoming calls, and blocking outgoing SMS messages are not available. Parental Alerts can be sent to AT&T mobile numbers only. General: Technical, network and other service restrictions may apply.

*** Samsung Gear VR is compatible with the latest Samsung Galaxy phones including the Galaxy S6, Galaxy S6 edge, Galaxy Note 5, Galaxy S6 edge+, Galaxy S7 and Galaxy S7 edge.

About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high-speed Internet and voice services. We’re the world’s largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. We offer the best global coverage of any U.S. wireless provider.* And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.

Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2016 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

*Global coverage claim based on offering discounted voice and data roaming; LTE roaming; voice roaming; and world-capable smartphone and tablets in more countries than any other U.S. based carrier. International service required.  Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.

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Ismael Cala introduces his new book, “El analfabeto emocional,” a practical guide to use our emotions for success

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MIAMI and BUENOS AIRES, Argentina, April 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — Ismael Cala announces the release in the Americas of his book, El analfabeto emocional (‘The emotional illiterate’) (V&R Editoras, 2016), a practical guide to useour emotions for success.

“I was an emotional illiterate.”  With this blunt statement, Cala begins his new book, which focuses on the role emotions have in our lives. The author states that we must turn away from victimization, leaving our fears and constricting beliefs behind – which is the only way to make our own decisions without being reactive or becoming frustrated. 

“If pessimism and insecurity have prevented us from achieving personal or professional progress, if routine traffic brings out our inner monster of rage, if jealousy gets the better of us in our relationships, and impatience and guilt are the standard currency with our children… then it’s time to take action,” Cala states. 

The official presentation will be on Sunday, May 1, at the Buenos Aires International Book Fair, with the participation of Ms. Nacha Guevara, at 4:00 p.m., in the Roberto Arlt room, yellow pavilion.  Afterwards, Cala stay and sign copies at stand 1508 (of V&R Editoras), in the same pavilion.

El analfabeto emocional will be available very soon at main bookstores in Argentina, the United States, Mexico and the rest of Latin America. It can also be purchased on main online retail stores like amazon.com 

For more information, please visit: www.IsmaelCala.com

ABOUT ISMAEL CALA

Ismael Cala is a communicator, inspirational author and international lecturer on issues of leadership and personal development.  He is the host of CALA, the interview program on CNN en Español.

Cala is a regular participant on Univisión’s Despierta América (‘Wake up America’), and writes a weekly column for more than 50 publications in Latin America and the United States. He is the author of the bestsellers Cala y Cruz: Las dos caras de la comunicación (‘Cala and Cruz: the two faces of communication’), (2016), Ser como el bambú (‘Being like bamboo’) (2016), EsCala a otro nivel (‘Climbing to another level’) (2015), El secreto del bambú (‘The secret of bamboo’) (2015), Un buen hijo de P (‘A real S.O.B.’) (2014), and El poder de escuchar (‘The power of listening’) (2013).

Cala was born in Santiago de Cuba (1969) and has a degree in Art History from Universidad de Oriente. He graduated with honors from the School of Communication at York University in Toronto, and holds a degree from Seneca in Television Production.

SALUD al dia magazine will offer better services to their readers and advertisers

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WESTON, Florida, April 27, 2016 /PRNewswire-HISPANIC PR WIRE/ — SALUD al día magazine is in the process of redesigning its website in order to offer more and better services to its readers, advertisers and columnists.

Among the new services there will be available banks of articles and videos, organized by author and subject. Initially these services will be offered for free to selected customers and columnists, and then more content will be added.

SALUD al día magazine scope and coverage will be greatly increased due to the publication of press releases statewide in Florida by the Hispanic Digital Network.

The new website will offer content in both versions, Spanish and English, and should be up and running on May 15th with information of the most current magazine issue. Then we will be adding more content from previous magazine’s editions with articles properly indexed by author and by topic. Videos and additional items will be gradually added to update and improve the whole content of the page.

The redesign of the website will allow an interactive service, receiving feedback and comments from readers and maintaining a two-way communication with our customers and associates, among other services that will be added soon.

We invite all professional healthcare provider and health organizations, private and public, as well as marketing and advertising agencies, to keep an eye on changes to be made in www.saludaldiamagazine.com about the new benefits and services soon to be ready.

About SALUD al día magazine: SALUD al día magazine is a fully SPANISH life style health magazine that offers hard-hitting, current and authoritative medical news with individual perspectives for our Hispanic readership. Written by medical doctors and health professionals, the articles cover the latest trends in new treatments, prevention, nutrition, fitness, plus departments directed to women`s health, men`s health, children, teen and the aging.

We are the Hispanic printed media channel of diffusion for excellence for private and public health organizations, such as hospitals, doctors, foundations, laboratories, insurance and other professionals responsible for the health and wellbeing.