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SBS Miami Radio Stations, Zeta 92.3FM And La Nueva I95.7FM Supports Operation Smile “Da Una Sonrisa. Cambia Una Vida Para Siempre” Radiothon

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Operation Smile

MIAMI, Feb. 29, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic community in the South Florida area will be calling their favorite radio stations WCMQ-FM Zeta 92.3FM and WRMA-FM La Nueva I 95.7FM on Tuesday, March 1st 2016 from 6am to 7pm, to support the inaugural Operation Smile “Da una Sonrisa. Cambia una vida para siempre” radiothon benefiting “Operation Smile” the international children’s medical charity that provides free life-changing surgeries for children with cleft lip, cleft palate and other facial malformations.

Operation Smile

The radiothon will take place with two of the most listened to radio stations in the south Florida market, the event is set to raise more than 209 smiles to support the Operation Smile mission: with a global network of thousands of credentialed medical volunteers from more than 80 countries, dedicated to helping improve the health and lives of children from more than 60 countries.

The two participating radio stations WCMQ-FM Zeta 92.3FM and WRMA-FM La Nueva I 95.7FM from Spanish Broadcasting System, Inc. are based in Miami, Florida. Because of successful events like these, no family ever receives a bill from Operation Smile for treatment, travel, housing or food, because all a family should worry about is helping their child live.

Operation Smile has provided more than 220,000 free surgical procedures for children and young adults born with cleft lip, cleft palate and other facial deformities.

“Joining the lifesaving mission of Operation Smile was an easy choice. I knew our listeners would be supportive, but their generosity will exceed our expectations,” said Carolina Santamarina, VP of Sales & General Manager of SBS Miami.

Tuesday March 1st, 2016, our own Operation Smile, “Da una Sonrisa. Cambia una vida para siempre”– radiothon will have the support of Zeta’s 92.3FM popular and well-known DJ’s and talent, including Oscar Haza, Orietta De Luque, Caferro, and Chu Diaz from the morning show “Ahora con Oscar Haza“, Adrian Mesa, Laurita Garcia and Omar Moynelo from “El Cañonazo de la Tarde”. As well as La Nueva I95.7FM personalities, Humberto Rodriguez “El Gato” and Monica Pasqualotto from “El Show del Gato”, Stefanny Ramirez “Shefy”, DJ Lazaro Lorenzo from the afternoon show, who will be present to entertain and encourage listeners to make a donation to Operation Smile. One hundred percent of the funds raised during this radiothon will support Operation Smile.

“This is a wonderful opportunity to give back to an organization that provides quality healthcare treatments for our kids and their families,” said Jesus Salas, EVP of Programming of SBS. “Our WCMQ-FM Zeta 92.3FM and WRMA-FM La Nueva I 95.7FM listeners have given generously over the years and we’re looking forward to another great radiothon again this year!”

For more information about, Operation Smile, “Da una Sonrisa. Cambia una vida para siempre”–or to make a donation, visit http://i95fm.lamusica.com/eventos/operation-smile , http://zeta92.lamusica.com/eventos/operation-smile or call (844)-Donemos (366-3667).

About Spanish Broadcasting System, Inc.:

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment Company in the United States. SBS owns and operates 20 radio stations in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary, Spanish Oldies and Urbano format genres. SBS also operates AIRE Radio Networks, a national radio platform which creates, distributes and markets leading Spanish-language radio programming to over 100 affiliated stations reaching 88% of the U.S. Hispanic audience. The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns 21 bilingual websites, including Lamusica.com, an online destination and mobile app providing content related to Latin music, entertainment, news and culture. For more information, visit us online at www.spanishbroadcasting.com.

About Operation Smile:

Operation Smile, headquartered in Virginia Beach, Virginia, is an international medical charity with a presence in more than 60 countries, whose global network of thousands of credentialed medical volunteers from more than 80 countries is dedicated to helping improve the health and lives of children. Since its founding in 1982, Operation Smile has provided more than 220,000 free surgical procedures for children and young adults born with cleft lip, cleft palate and other facial deformities. To build long-term sufficiency in resource poor environments, Operation Smile trains doctors and local medical professionals in its partner countries so they are empowered to treat their local communities. Operation Smile also donates medical equipment, supplies and provides year-round medical treatment through its worldwide centers.

Media Contact for SBS:
Vladimir Gomez
Spanish Broadcasting System, Inc. (SBS)
[email protected]
(786) 394-9000 ext. 1144

Foto – http://photos.prnewswire.com/prnh/20160229/338939 

Former CEO of Google and Facebook for Latin American and US Hispanics Acquires Full-Service Marketing Agency in the US

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MIAMI, March 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — Alexandre Hohagen, former CEO of Google and Facebook in Latin America and US Hispanics, is joining Nobox, a pioneer full-service marketing agency to continue developing its strong Latin America business, as CEO and Partner. Hohagen will bring his experience with advertising and technology in these markets with the goal to further enhance the agency’s relevancy and footprint for its marquee clients including Netflix, PlayStation, Hotel Tonight, Marriott, Copa Airlines, Royal Caribbean and Volkswagen.

“Nobox’s work for some of the world’s leading brands, bringing relevant digital strategies to Latin America, made it quickly the most consistent digital agency in the region. We were attracted to Nobox because of the combination it brings of creativity and technology, to achieve amazing results for its clients. We are thrilled to be part of it,” Hohagen said.

In addition to Hohagen, Pedro Cabral, founder and former CEO of Agencia Click in Brazil and former Chairman of Isobar Global, will become the new Chairman and Investing Partner, joining Co-Founder Jayson Fittipaldi, who will remain as Chief Creative Officer. Carlos Garcia, Co-Founder and former CEO of Nobox will remain a partner and advisor on innovation as he leads a new venture in marketing tech.

“Through the way Nobox approaches marketing, we are able to deliver solutions in a broad way, allowing us to eliminate media waste; and that is crucial for Latin America companies today,” Cabral added.

Nobox is a full-service marketing agency with more than 15 years in the market. With a philosophy of creating meaningful relationships between brands and consumers, the group has managed to position themselves as leader in creating marketing strategies based on people. With a clear focus on digital and social, Nobox supports brands to achieve their objectives online and beyond.

“Since co-founding the agency with Carlos Garcia back in 2001, our focus has always been on becoming the most relevant digital agency around. The experience that Pedro brings in digital, along with the knowledge in performance marketing and success that Alexandre has reached spearheading the launch of both Google and Facebook in the Latin American and US Hispanic markets, are the perfect combination to take our work to the next level,” said Fittipaldi.

“Having Alexandre as our partner at Nobox is a validation of the success of this independent agency and its potential,” said Garcia. “Welcoming Pedro and Alexandre to our partnership puts Nobox in a fast track to work with the world’s largest brands and contribute to their success at the highest level.”

Growth is a big objective to Nobox, which will now broaden its offering as part of the considerable change ahead. In 2016, Nobox has the opportunity to continue developing in the US Hispanic and Latin America region, even though some markets are going through tough times: “We see a big opportunity in Latin America. We believe that now is the perfect time for us to grow, especially as some markets struggle. Our approach is very much focused on impact and results; and that’s exactly what clients will be focused on moving forward,” Hohagen said.

ABOUT NOBOX
Headquartered in Miami, Nobox is a full-service marketing agency that combines creativity and technology to connect global brands with consumers in ways that will move the business needle. It provides results driven marketing strategies and campaigns focused in Latin America and the US Hispanic Markets, for clients as Netflix, PlayStation, Marriott, Copa Airlines, Royal Caribbean, Volkswagen, Hotel Tonight, and REV Group.

Media contact:
Maria Alejandra Ghersi [email protected]

(Español) PANCAKES GRATIS POR UNA BUENA CAUSA EN EL DIA NACIONAL DEL PANCAKE

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Air pollution linked to higher risk of preterm birth for mothers with asthma

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Early exposure may affect pregnancy outcomes, NIH study finds

BETHESDA, Maryland, March 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — Pregnant women with asthma may be at greater risk of preterm birth when exposed to high levels of certain traffic-related air pollutants, according to a study by researchers at the National Institutes of Health and other institutions.

The researchers observed an increased risk associated with both ongoing and short-term exposure to nitrogen oxides and carbon monoxide, particularly when women were exposed to those pollutants just before conception and in early pregnancy.

For example, an increase of 30 parts per billion in nitrogen oxide exposure in the three months prior to pregnancy increased preterm birth risk by nearly 30 percent for women with asthma, compared to 8 percent for women without asthma. Greater carbon monoxide exposure during the same period raised preterm birth risk by 12 percent for asthmatic women, but had no effect on preterm birth risk for non-asthmatics.

The last six weeks of pregnancy was another critical window for women with asthma, according to the researchers. Exposure to high levels of particulate matter—very small particles of substances like acids, metals, and dust in the air—also was associated with higher preterm birth risk.

The study was published online in the Journal of Allergy and Clinical Immunology.

“Preterm birth is a major public health problem in this country, affecting more than 1 in 10 infants born in the United States,” said Pauline Mendola, Ph.D., lead author and an investigator at the NIH’s Eunice Kennedy Shriver National Institute of Child Health and Human Development. “Our study found that air pollution appears to add to the preterm birth risk faced by women with asthma. These findings set the stage for further studies designed to help prevent preterm birth in this at-risk group.”

Asthma is a lung disease that affects an estimated 9 percent of women of reproductive age in the United States, according to the Centers for Disease Control and Prevention. Maternal asthma is associated with a higher risk of pregnancy complications and health problems for infants.

While prior studies have examined the effects of various air pollutants on preterm birth risk, the research team said that its study is the first to examine whether exposure to air pollution before conception might affect later pregnancy.

“Early environmental exposures can have significant effects on later health,” said Dr. Mendola. “In this case, it may be that early exposure to air pollution sets off inflammation or other internal stresses that interfere with embryo implantation or placental development. Those disruptions could lead to preterm delivery down the road. More research will help us to better understand the potential impact of air pollution in the months surrounding conception.”

Also taking part in the study were researchers from the University of North Texas Health Science Center in Fort Worth; the National Institute for Health and Welfare in Oulu, Finland; the Emmes Corporation in Rockville, Maryland; and Texas A&M University in College Station.

The researchers analyzed data from a national sample of 223,502 singleton pregnancies (pregnancies with a single fetus), delivered at 19 hospitals around the country from 2002 to 2008. Electronic medical records of the women included their asthma status and date of delivery.

The team matched that data with daily measures of air quality from the regions surrounding each of the hospitals to assess the potential effects of air pollution, week by week, on preterm birth risk. They studied six pollutants and accounted for such factors as location, age, race and ethnicity, pre-pregnancy weight, smoking and alcohol use, and chronic maternal health conditions.

The research team hopes that studies like this one will one day improve the care of pregnant women with asthma and reduce their risk for preterm birth.

Meanwhile, people with asthma who are concerned about exposures to air pollution may want to limit their outdoor activity during periods when the air quality is forecast to be unhealthy for sensitive groups, said Dr. Mendola. Air quality data are available from the Environmental Protection Agency at www.airnow.gov.

Reference

Mendola P, Wallace M, Hwang BS, Liu D, Robledo C, Männistö T, Sundaram R, Sherman S, Ying Q, and Grantz KL. Preterm Birth and Air Pollution: Critical Windows of Exposure for Women with Asthma. Journal of Allergy and Clinical Immunology, 2016.

About the Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD): NICHD sponsors research on development, before and after birth; maternal, child, and family health; reproductive biology and population issues; and medical rehabilitation. For more information, visit the Institute’s website at http://www.nichd.nih.gov/.  

About the National Institutes of Health (NIH): NIH, the nation’s medical research agency, includes 27 Institutes and Centers and is a component of the U.S. Department of Health and Human Services. NIH is the primary federal agency conducting and supporting basic, clinical, and translational medical research, and is investigating the causes, treatments, and cures for both common and rare diseases. For more information about NIH and its programs, visit http://www.nih.gov.

Sam Wyly Announces Release of “The Immigrant Spirit: How Newcomers Enrich America”

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DALLAS, March 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — Texas entrepreneur, Sam Wyly, recently published his book, The Immigrant Spirit: How Newcomers Enrich America.

“Immigration is a global hot topic, and my new book tells powerful stories of immigrants and the many contributions they have made, and will continue to make, to the greatest of all dreams, the American Dream,” Mr. Wyly said.

“While we’ve faced many challenges in the entrepreneurial effort to create this book, I’m thrilled that The Immigrant Spirit is now available in print and electronic formats,” Mr. Wyly said. Visit WylyBooks.com for direct links to purchase either format.

Wyly presents a fascinating, often surprising portrait of how newcomers enrich America, focusing on communities throughout the U.S.A., and people from all walks of life and parts of the world. Weaving historical anecdotes with present-day realities, he brings to life his particular vision of immigrants.

“Immigrants are natural risk-takers and innovators,” Mr. Wyly said. “They are great patriots and entrepreneurs. They are essential to a strong economy.”

Illustrated with colorful images, timelines, facts, and graphs—and filled with inspiring quotes and ideas—The Immigrant Spirit will change the way you think about what it means to be American today.

About The Immigrant Spirit: How Newcomers Enrich America by Sam Wyly
An educational book with stories of immigrants living the American Dream. Published by WylyBooks Company, a Texas non-profit corporation. Books are available on iBooks ($9.99) and from Amazon ($40). Access either at WylyBooks.com.

About Sam Wyly
Sam Wyly is a lifelong entrepreneur and author. His first book, 1,000 Dollars & An Idea, a memoir, tells his stories of building companies, including University Computing, Michaels Arts & Crafts, and Sterling Software. His second book, Texas Got It Right!, was gifted to 450,000 students, teachers, thought leaders, and librarians.

About Charitable Contributions
The Immigrant Spirit: How Newcomers Enrich America, is a sponsored project of Fractured Atlas, a non-profit arts service organization. Contributions for the charitable purposes of The Immigrant Spirit: How Newcomers Enrich America must be made payable to “Fractured Atlas” only and are tax-deductible to the extent permitted by law. Please mail checks to WylyBooks, 300 Crescent Court, Suite 850, Dallas, Texas 75201. Credit card contributions may be made at the Fractured Atlas website: www.bit.ly/TISFA

 

(Español) “El espía inglés”, la trepidante búsqueda de un asesino implacable.

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MoneyGram and UK Post Launch New Services as they Celebrate 20-Year Business Relationship

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LONDON, March 1, 2016 /PRNewswire-HISPANIC PR WIRE/ — MoneyGram (NASDAQ: MGI) and Post Office Limited celebrated a milestone in their successful long-standing business alliance by marking their 20-year relationship and their 20-millionth money transfer transaction today at a ceremony at London’s British Museum. Pam Patsley, MoneyGram’s executive chairman, joined Paula Vennells, chief executive officer for the Post Office, to host the day’s events.

As part of the celebration, MoneyGram and the Post Office also introduced a new “MoneyGram Plus” card program to enhance the customer experience, saving time and making transactions even more convenient. “MoneyGram Plus” allows both the sender and receiver information to be stored in the MoneyGram system, thereby simplifying the process for repeat transactions.

“This is a significant milestone and a very proud moment for all of us at MoneyGram. The 20-year business relationship we are celebrating today is a testament to the strength of a shared commitment MoneyGram and the Post Office have to each other and most importantly to our customers,” said Patsley. “We are excited to continue working closely with the Post Office to provide customers with simple and convenient access to financial services they depend on and trust.”

The Post Office, which serves over 17 million people a week, has been a MoneyGram agent since 1996, providing MoneyGram money transfer services in more than 11,500 branch locations across the UK. It is MoneyGram’s largest agent network in Western Europe.

“Through our successful 20-year relationship with MoneyGram, we have made sending or receiving money around the world easier and, with the introduction of new services, this will get even easier,” said Vennells, chief executive of Post Office.  “With our 11,500 branches, Post Office is the largest UK retail network with extensive operating hours and over 3,000 branches open seven days a week making it convenient for MoneyGram customers to access a wide range of services at a time that suits them. We are delighted to be part of the new service launch on the same day as we celebrate our 20-millionth transaction together.”

According to the World Bank, the UK is home to nearly 8 million immigrants. The biggest diaspora groups moved to the country from India, Poland, Pakistan and the Republic of Ireland. The World Bank data reveals that in 2014, an estimated $2.5 billion USD was sent from the UK and $1.8 billion USD flowed into the country.

#moneygramnews

About MoneyGram International, Inc.
MoneyGram is a global provider of innovative money transfer and payment services and is recognized worldwide as a financial connection to friends and family. Whether online, or through a mobile device, at a kiosk or in a local store, we connect customers any way that is convenient for them. We also provide bill payment services, issue money orders and process official checks in select markets. More information about MoneyGram International, Inc. is available at moneygram.com.

About Post Office
The Post Office (Post Office Limited) has an unrivalled national network of over 11,500 branches across the UK, more than all the high street banks combined, and sits at the heart of communities in Northern Ireland, Scotland, Wales and England. The Post Office has made a commitment to maintaining its network of branches at its current size and reach. It provides around 170 different products and services spanning financial services including savings, insurance, loans, mortgages and credit cards; Government services; telephony; foreign currency; travel insurance and mail services.

The Post Office serves over 17 million customers a week and a third of small businesses. Some 99.7% of the total population live within three miles of a post office and over 97% live with one mile of a post office. For many rural communities, the post office is the only retail outlet. Post Offices branches remain highly valued and trusted, and are the focal point of many communities. For more information, visit www.postoffice.co.uk.

Media Contact:
Michelle Buckalew
[email protected] 
+1-214-979-1418

(Español) La FDA toma medidas adicionales para entender mejor la seguridad de Essure e informar a las pacientes sobre los posibles riesgos

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FPL customers benefit from more than $46 million in operational savings in 2015 from smart grid technology investments

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JUNO BEACH, Florida, Feb. 29, 2016 /PRNewswire-HISPANIC PR WIRE/ — Florida Power & Light Company (FPL) today announced that its investments in developing a stronger and smarter grid continued to pay off for its customers in 2015, contributing to the best reliability performance in the company’s history and delivering more than $46 million in operational savings, which helped to keep bills low.

Logo – http://photos.prnewswire.com/prnh/20120301/FL62738LOGO

“We have made remarkable strides in our ability to monitor and manage the electric system today compared to just a few years ago,” said Eric Silagy, president and CEO of FPL. “The smart meters on homes and businesses, together with thousands of intelligent devices installed on our poles and wires, provide unprecedented visibility across the grid, allowing FPL to detect and prevent many issues before they become problems for our customers.”

FPL outlined its 2015 smart grid achievements in its annual program report, filed today with the Florida Public Service Commission. The 2015 smart grid operational savings of $46 million are an increase over the more than $30 million in savings realized in 2014, due to efficiencies enabled by smart meters. Part of these savings are also due to the avoidance of restoration trips, and along with them, unnecessary costs associated with dispatching trucks and other related costs that ultimately are paid for by customers – more than 200,000 fewer field visits since 2012.

For several years, FPL has been investing in advanced smart grid technology and using predictive analytics to deliver real-time data directly to technicians in the field and engineers in the company’s diagnostic centers. Engineers, in turn, analyze the data to measure and improve electric grid performance. In fact, smart grid technology is increasingly helping FPL identify power outages, often times before they occur, further improving service restoration times and operational efficiencies.

Key customer benefits of a smarter grid

  • Enhanced detection and prevention of outages
  • Faster response time when outages occur
  • Reduced operating costs through increased efficiencies
  • More information and customer control than ever before

In total, FPL has installed more than 4.8 million smart meters for customers. As a result, customers benefit from faster, more convenient service connection and disconnection when opening or closing accounts. Smart meters also allow customers to better manage their energy use through their FPL Energy Dashboard. The dashboard, which received record traffic in 2015 with more than 3.5 million visits, gives customers access to more information and control over their electricity usage than ever before.

“The enhanced FPL Energy Dashboard allows unprecedented customer control over energy usage – customers with smart meters can see their energy use by the hour, day and month,” said Marlene Santos, vice president of customer service for FPL. “Customers are recognizing the value of this. In fact, in 2015, FPL customers set a new record for visits.”

In 2015, the company implemented several major upgrades to make the FPL Energy Dashboard even more useful for customers, including:

  • Localized weather data to help customers see how weather affects their electricity usage
  • Improved compatibility with a wider variety of Internet browsers
  • A new grouping feature for business customers with multiple FPL accounts to display data in ways that better match how businesses manage their facilities

Over the past five years, smart gird technology has helped FPL improve its service reliability by more than 25 percent. The company was named the winner of the 2015 ReliabilityOne™ National Reliability Excellence Award by PA Consulting Group, an international firm that analyzes electric utility performance across the United States.

Download video b-roll, photos and fact sheets at:
http://newsroom.fpl.com/digital-library

Florida Power & Light Company
Florida Power & Light Company is the third-largest electric utility in the United States, serving more than 4.8 million customer accounts or more than 10 million people across nearly half of the state of Florida. FPL’s typical 1,000-kWh residential customer bill is approximately 30 percent lower than the latest national average and, in 2015, was the lowest in Florida among reporting utilities for the sixth year in a row. FPL’s service reliability is better than 99.98 percent, and its highly fuel-efficient power plant fleet is one of the cleanest among all utilities nationwide. The company was recognized in 2015 as one of the most trusted U.S. electric utilities by Market Strategies International. A leading Florida employer with approximately 8,800 employees, FPL is a subsidiary of Juno Beach, Fla.-based NextEra Energy, Inc. (NYSE: NEE), a clean energy company widely recognized for its efforts in sustainability, ethics and diversity, and has been ranked No. 1 in the electric and gas utilities industry in Fortune’s 2016 list of “World’s Most Admired Companies.” NextEra Energy is also the parent company of NextEra Energy Resources, LLC, which, together with its affiliated entities, is the world’s largest generator of renewable energy from the wind and sun. For more information, visit these websites: www.NextEraEnergy.com, www.FPL.com, www.NextEraEnergyResources.com.

New Heineken® Campaign Focuses on Heritage, Quality and Stories Behind the Star

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WHITE PLAINS, New York, Feb. 29, 2016 /PRNewswire-HISPANIC PR WIRE/ — Today, Heineken® unveiled a new integrated global marketing campaign known as “There’s more behind the star.”  Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand.

Photo – http://photos.prnewswire.com/prnh/20160228/338245

The new U.S. and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in 70+ markets globally, the campaign focuses squarely on the beer, the brand’s rich heritage and Heineken®‘s unparalleled international footprint. The humorous spots see Del Toro comparing what is behind his own ‘star’ status to specific stories behind the legendary Heineken® brand. The new commercials were created by Publicis Worldwide and filmed in a variety of locations in Barcelona. The spots will be released in both English and Spanish, alongside two additional pieces of short-form digital content.

VIDEO: “There’s More Behind the Star” TV & Digital spots:

“Consumers increasingly want to know what’s happening behind the scenes in all areas of their lives,” said Ralph Rijks, Vice President, Heineken®. “This includes their beer of choice.  Heineken® has a wealth of authentic backstories that make up its rich history and illustrate why its popularity is so enduring. Our new campaign is designed to bring these stories to life in a fresh and innovative way, using the wit we have become famous for.”

In the 142 years since its birth, Heineken® has grown from a small, Amsterdam-based operation into producers of the world’s most international premium lager. It is available in 192 countries and the Heineken® family still maintains a controlling interest. As the company has grown, the focus on quality and taste has never wavered, ensuring consistent excellence and continuity experienced all over the world. This is achieved through the craftsmanship and expertise of Heineken®‘s Master Brewers.

“The new campaign engages consumers in our brewing heritage and focuses on the quality ingredients that ensure that the great taste of Heineken® is the same around the world,” said Willem van Waesberghe, Heineken® Master Brewer, and co-star of a set of new digital commercials alongside Del Toro.  “From small beginnings to our current global footprint, one key constant is unchanged – the original Heineken® recipe. The skill and expertise of our Master Brewers means that the quality of our beer remains as high as it was on day one.”

“I couldn’t be happier having the opportunity to work with Heineken® to bring this project to life in a fun way,” said Benicio Del Toro, on his first ever role as a brand spokesperson. “Heineken® has a rich history and heritage that speaks for itself, and I’m excited to bring my talents to this global campaign.”

For more information about the “There’s more behind the star” campaign, please visit www.heineken.com.  

About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of HEINEKEN International NV, the world’s most international brewer. Key brands imported into the U.S. are Heineken®, the world’s most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Newcastle Brown Ale, Sol, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.    

Photo – http://photos.prnewswire.com/prnh/20160228/338244

Media Contacts

Bjorn Trowery, HEINEKEN USA
Tel:  914-681-4138/ [email protected] 

Matthew Frappier, Edelman PR
Tel: 212-277-3786/ [email protected]

Creative Credits

Client: Heineken
Campaign Title: There’s More Behind the Star
Agency: Publicis Worldwide
Agency Location: New York/Italy

WW ECD on Heineken & CEO Publicis Italy: Bruno Bertelli
Chief Creative Officer, Publicis North America: Andy Bird
EVP, Executive Creative Director Publicis North America: Joe Johnson
Executive Creative Director Publicis Italy: Cristiana Boccassini
Executive Creative Directors Publicis Milan: Luca Cinquepalmi, Marco Venturelli
VP, Creative Director Publicis North America: Jason Gorman
VP, Associate Creative Director/s Publicis North America: Einav Jacubovich, Josh Horn, Cuanan Cronwright
Associate Creative Director Publicis Italy: Polina Zabrodskaya
SVP, Creative Services Director Publicis North America: Paul Daligan
SVP, Executive Producer Publicis North America:  Anthony Garetti
Producer Publicis Italy: Monica Rossi
Associate Producer Publicis North America: Dylan Mizner

EVP, Group Account Director Publicis North America: Kathryn Harvey
Worldwide Account Director Publicis Italy: David Pagnoni
Account Director Publicis North America: Shari Lederman
Account Executive Publicis North America: Gabriela Olave

Production Company: Reset Content 
Director: Martin Werner
Executive Producer: Jen Beitler 
Line Producer: Veronica Madrigal

Foreign Production Company: Twentyfour Seven
Executive Producer: Olga Jabal

Editorial Company: Big Sky Edit
Editor: Chris Franklin 
Executive Producer:  Cheryl Panek
Producer: Sarah Van Tassel

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