A New Year And A New Adventure On Discovery en Espanol!

January 6, 2016

MIAMI, Jan. 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — The popular programming block JUEVES DE AVENTURA (#DiscoveryAventura) returns in 2016 with premieres featuring adrenaline-filled situations and challenges in remote and inhospitable habitats, ranging from Alaska’s Chichagof Island and Africa’s Okavango River to the Rupununi Savannah in Guyana. The new programming, which begins on Thursday, January 14, includes the new season of MONSTRUOS DE RÍO as well as new episodes of ALASKA: HOMBRES PRIMITIVOS and SUPERVIVENCIA AL DESNUDO.

Although each series is unique and different, they all share a common thread: ingenious characters with the determination to overcome obstacles and find a means to remain alive, against all odds. Here is a look at the series that make up the exciting premieres of ‘Jueves de Aventura‘:

Monstruos de río – Thursdays at 8PM E/P
For more than 30 years, extreme fisherman and biologist Jeremy Wade has traveled the world in search of strange and terrifying freshwater creatures. In this new season, Jeremy visits Botswana to find the aggressive tigerfish and braves the icy waters of Alaska to test the widely held theory that the local sharks will not attack humans.

Alaska: hombres primitivos – Thursdays at 9PM E/P
The Browns aren’t like other American families. Billy, Ami and their seven children, often likened to a “wolf pack,” prefer to live far from civilization on remote Chichagof Island, where they can go nine months without interacting with other human beings. In these new episodes, the Browns continue their race against the clock to finish building their new house before the harsh winter begins.

Supervivencia al desnudo – Thursdays at 10PM E/P
In each episode of this reality series, a pair of survivalists is left in an extreme natural environment without food, water or clothing. The two must try to survive on their own for 21 days with the aid of just one personal item each. This season, the action takes place in the jungles of Guyana, Belize and Panama.

Fans of the series can find additional material- infographics, fun facts, trivia on the network Facebook page: facebook.com/discoveryenespanol, Twitter @DiscoveryenESP and Instagram @discoveryenespanol.

About Discovery en Español

Discovery en Español connects Spanish-speaking viewers in the U.S. to the world and all its wonder and possibilities. It provides quality programming focusing on bold storytelling across core genres including adventure, ingenuity, natural history, investigation and current affairs. Created by Discovery Communications, Discovery en Español is widely distributed on Hispanic tier packages throughout the country. For more information, please follow us on Facebook at facebook.com/discoveryenespanol, Twitter @DiscoveryenESP and Instagram @discoveryenespanol.

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(Español) Goya Foods ofrece Becas de Artes Culinarias por $20,000 a cuatro estudiantes de toda la nación

January 6, 2016

Sorry, this entry is only available in Español.

Carlos Garcia Named to Lead the Heidrick & Struggles Los Angeles Office

January 6, 2016

LOS ANGELES, Jan. 6, 2016 /PRNewswire-HISPANIC PR WIRE/ — Carlos Garcia has been named head of the Los Angeles office of Heidrick & Struggles (Nasdaq: HSII), a premier provider of executive search, leadership consulting and culture shaping worldwide. He will continue to be active within the firm’s Supply Chain & Operations Practice and working with clients in the healthcare and life sciences sectors.

Photo – http://photos.prnewswire.com/prnh/20160104/319068

“Carlos is a natural choice to lead the office,” said Ron Lumbra, Americas Regional Managing Partner, Heidrick & Struggles. “His roots in Los Angeles run deep and he is known to clients and colleagues as an astute counselor who understands the firm and issues facing our clients both globally and in California.”

Garcia joined Heidrick & Struggles from a global executive search firm where he served as Senior Client Partner. His specialty is placing functional leaders in Supply Chain and Operations positions.

Garcia began his career with Pfizer in an accelerated leadership development program and then worked as Packaging Manager. Garcia then worked at Booz & Co. in Operations and Manufacturing Strategy leading business transformation programs across the Americas and Europe. He ascended through the organization to become Vice President. Since 2004 Garcia has worked in the retained executive search sector and led searches for leaders in sourcing, procurement, manufacturing and related professions.

Garcia earned a Bachelor of Arts in Economics from Haverford College in Pennsylvania. He also holds a Master of Business Administration from Columbia University in operations management, marketing and management of organizations. Garcia currently Chairs the Board of Directors of Didi Hirsch Mental Health Services and is a member of the Institute for Supply Management (ISM) as well as the Council of Supply Chain Management Professionals (CSCMP).

About Heidrick & Struggles

Heidrick & Struggles (Nasdaq: HSII) serves the executive talent and leadership needs of the world’s top organizations as a premier provider of leadership consulting, culture shaping and senior-level executive search services. Heidrick & Struggles pioneered the profession of executive search more than 60 years ago. Today, the firm serves as a trusted advisor, providing integrated leadership solutions and helping its clients change the world, one leadership team at a time. www.heidrick.com

H&S Media Contact:
Lia Randazzo – +1 312.731.4003,
[email protected]

American Honda Sets New All-Time Annual Sales Record

January 5, 2016

TORRANCE, California, Jan. 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — American Honda Motor Co., Inc. today reported all-time record annual sales of 1,586,551 Honda and Acura vehicles for 2015, an increase of 3.0 percent to beat the previous record set in 2007. Honda and Acura truck sales also set a new annual record, gaining 9.7 percent on sales of 770,424. Honda Division sales topped last year`s record to set a new annual mark, rising 2.6 percent on sales of 1,409,386 units. Acura sales totaled 177,165, a 5.6 percent increase for the year and the division’s best result since 2007.

“What better way to celebrate the “Year of Honda” than with an all-time automobile sales record,” said John Mendel, executive vice president of the Automobile Division of American Honda Motor Co., Inc. “We are grateful to our customers who embraced our entire product lineup and are the true power behind the Honda brand.”

Honda

The Honda Division maintained its strong momentum through the end of 2015, grabbing both annual and December all-time records for the second straight year. Core models CR-V, Civic and Accord all finished strong, with CR-V setting a new annual mark, while the Pilot and Odyssey continued to flex sales muscle. The addition of the HR-V to the lineup also helped push the division to new annual heights.

CR-V set a new all-time annual record, gaining 3.2 percent on sales of 345,647 as it maintains its position as best-selling SUV in America.
Core models CR-V, Accord and Civic combined for over 1-million in sales for the third straight year.
In addition to the new annual record, Honda Division sales set a new combined car & truck December mark of 134,070 units, rising 12.2 percent for the month.
Both cars and trucks set individual December records as well. Car sales were up 13.3 percent on sales of 72,839 units, while trucks gained 11.0 percent with sales of 61,681 vehicles.

“While we are excited about the all-time sales record, we continue to have incredible momentum driven by the relentless cadence of new and successful products we introduced in 2015 that will give the Honda brand tremendous energy going into the new year,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “With a similar pace of new products coming this year, we’re anticipating a very robust 2016.”

Acura

The Acura Division enjoyed its best sales year since 2007, with strong performances from both sedans and trucks. The updated RDX set a new record and MDX recorded another year of sales over 50,000, despite limited inventory in last quarter of the year. Sedans also played a key role, with the TLX leading the way to take a larger share of the mid-luxury sedan segment.

One of the hottest players in a hot luxury SUV segment, the Acura RDX set an all-time annual sales record, climbing 13.7 percent on sales of 51,026 vehicles.
MDX exceeded 50,000 sales for the fourth straight year and continues to be the best-selling luxury three-row SUV in America.
TLX sales of 47,080 and a stronger performance from ILX as the gateway to the sedan lineup helped boost Acura sedan sales more than 18 percent in 2015.
Acura enjoyed a fourth consecutive year of sales growth in 2015 with 177,165 vehicles sold, gaining 5.6 percent for the year.
Acura truck sales exceeded 100,000 for the second straight year.

“The Acura brand continues on its steady march, now four years strong— with both our sales and brand power gaining increasing momentum with both trucks and sedans,” said Jon Ikeda, vice president and general manager of the Acura division. “Importantly for our future, Acura sedans continue to gain strength – which will be our critical focus in the next phase of our strategic plan.”

American Honda Vehicle Sales for December 2015
		Month-to-Date				Year-to-Date
		December 2015	December 2014	DSR % Change**	MoM % Change	December 2015	December 2014	DSR % Change**	YoY % Change
American Honda Total		150,893	137,281	2.1%	9.9%	1,586,551	1,540,872	2.6%	3.0%
Total Car Sales		78,016	69,802	3.8%	11.8%	816,127	838,521	-3.0%	-2.7%
Total Truck Sales		72,877	67,479	0.3%	8.0%	770,424	702,351	9.3%	9.7%
Honda	Total Car Sales	72,389	63,912	5.2%	13.3%	748,198	781,224	-4.5%	-4.2%
Honda	Total Truck Sales	61,681	55,560	3.1%	11.0%	661,188	591,805	11.4%	11.7%
Acura	Total Car Sales	5,627	5,890	-11.3%	-4.5%	67,929	57,297	18.2%	18.6%
Acura	Total Truck Sales	11,196	11,919	-12.8%	-6.1%	109,236	110,546	-1.5%	-1.2%
Total Domestic Car Sales		74,032	68,911	-0.2%	7.4%	803,167	800,744	-0.0%	0.3%
Honda Division		68,564	63,271	0.6%	8.4%	737,468	753,147	-2.4%	-2.1%
Acura Division		5,468	5,640	-10.0%	-3.0%	65,699	47,597	37.6%	38.0%
Total Domestic Truck Sales		72,877	67,479	0.3%	8.0%	770,419	702,351	9.3%	9.7%
Honda Division		61,681	55,560	3.1%	11.0%	661,183	591,805	11.4%	11.7%
Acura Division		11,196	11,919	-12.8%	-6.1%	109,236	110,546	-1.5%	-1.2%
Total Import Car Sales		3,984	891	315.2%	347.1%	12,960	37,777	-65.8%	-65.7%
Honda Division		3,825	641	454.1%	496.7%	10,730	28,077	-61.9%	-61.8%
Acura Division		159	250	-40.9%	-36.4%	2,230	9,700	-77.1%	-77.0%
Total Import Truck Sales		0	0	0.0%	0.0%	5	0	0.0%	0.0%
Honda Division		0	0	0.0%	0.0%	5	0	0.0%	0.0%
Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
Honda Division Total		134,070	119,472	4.2%	12.2%	1,409,386	1,373,029	2.3%	2.6%
* ACCORD		35,056	31,589	3.0%	11.0%	355,557	388,374	-8.7%	-8.4%
* CIVIC		32,796	25,337	20.2%	29.4%	335,384	325,981	2.6%	2.9%
CR-Z		316	224	31.0%	41.1%	3,073	3,562	-14.0%	-13.7%
FCX CLARITY		2	1	85.7%	100.0%	2	2	-0.3%	0.0%
* FIT		4,197	6,450	-39.6%	-34.9%	52,724	59,340	-11.4%	-11.1%
INSIGHT		22	311	-93.4%	-92.9%	1,458	3,965	-63.3%	-63.2%

CROSSTOUR		613	863	-34.0%	-29.0%	9,104	11,802	-23.1%	-22.9%
* CR-V		31,185	32,369	-10.5%	-3.7%	345,647	335,019	2.8%	3.2%
HR-V		4,737	0	0.0%	0.0%	41,969	0	0.0%	0.0%
ODYSSEY		11,800	10,368	5.7%	13.8%	127,736	122,738	3.7%	4.1%
PILOT		13,344	11,479	7.9%	16.2%	136,212	108,857	24.7%	25.1%
RIDGELINE		2	481	-99.6%	-99.6%	520	13,389	-96.1%	-96.1%

*** Memo: Accord FHEV		222	1,233	-83.3%	-82.0%	11,063	13,977	-21.1%	-20.8%
Memo: Accord PHEV		1	63	-98.5%	-98.4%	64	449	-85.8%	-85.7%
Memo: Civic Hybrid		263	476	-48.7%	-44.7%	4,887	5,070	-3.9%	-3.6%
Memo: Fit EV		0	32	-100.0%	-100.0%	1	407	-99.8%	-99.8%
Acura Division Total		16,823	17,809	-12.3%	-5.5%	177,165	167,843	5.2%	5.6%
ILX		1,960	1,730	5.2%	13.3%	18,531	17,854	3.5%	3.8%
RLX / RL		159	233	-36.6%	-31.8%	2,195	3,413	-35.9%	-35.7%
TL		0	76	-100.0%	-100.0%	88	10,616	-99.2%	-99.2%
TLX		3,508	3,834	-15.0%	-8.5%	47,080	19,127	145.3%	146.1%
TSX		0	17	-100.0%	-100.0%	35	6,287	-99.4%	-99.4%

MDX		6,254	6,761	-14.1%	-7.5%	58,208	65,603	-11.6%	-11.3%
RDX		4,942	5,156	-11.0%	-4.2%	51,026	44,865	13.4%	13.7%
ZDX		0	2	-100.0%	-100.0%	2	78	-97.4%	-97.4%

*** Memo: ILX Hybrid		1	9	-89.7%	-88.9%	23	379	-94.0%	-93.9%
Memo: RLX Hybrid		16	29	-48.8%	-44.8%	250	133	87.4%	88.0%
Memo: TSX Wagon		0	3	-100.0%	-100.0%	2	640	-99.7%	-99.7%
Selling Days		28	26			308	307
**** Hybrid		841	2,345	-66.7%	-64.1%	20,818	27,535	-24.6%	-24.4%

* Honda and Acura vehicles are made of domestic & global sourced parts

** Daily Selling Rate

*** Memo line items are included in the respective model total

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid

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Paulina and Josh Levine, Parents of Premature Babies, Named National Family Team Chairs for 2016 March for Babies

January 5, 2016

WHITE PLAINS, New York, Jan. 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — Paulina and Josh Levine have been named National Family Team Chairs for the 2016 March for Babies by the March of Dimes, it was announced today. The couple’s tiny twin daughters Chloe and Isabelle were born prematurely at 26 weeks and died in their parents’ arms shortly after their birth.

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Since the loss of their babies in 2006, the Levines have been volunteers for the March of Dimes in New York City and raised nearly $350,000 to support prematurity research and other programs; they have ranked among the top 10 March for Babies family teams nationally, since 2010. “While we can never bring our baby girls back, Josh and I think the best way to honor their memory and give meaning to their lives is to dedicate ourselves to raising money for the March of Dimes, which fights for babies and preventing premature births,” Paulina says. They served as a March of Dimes Mission Ambassador Family, and Paulina was named New York State’s Volunteer of the Year in 2010.

In her role as National Family Team Chair, Paulina will continue to speak to other women who have lost babies. The couple will also recruit other March for Babies teams and participants, and help lead the event in New York City on Sunday, April 24, 2016. Their own team consists of nearly 100 participants, including their daughter Olivia, born in 2007, and son Julian, born in 2009.

Preterm birth is the number one killer of babies, and those who survive an early birth often face serious and sometimes lifelong health challenges, such as breathing problems, jaundice, developmental delays, vision loss, and cerebral palsy. Even babies born just a few weeks too soon have higher rates of death and disability than full-term babies.

Paulina is an active volunteer at her children’s school and worked for nearly 20 years with Ann Inc. Josh Levine is the founder and chief experience officer of Alexander Interactive (Ai), a digital agency. Learn more about their family story on their website, www.goteamlevine.com.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and information, visit marchofdimes.org or nacersano.org. Find us on Facebook and follow us on Twitter.

E-cigarette ads reach nearly 7 in 10 middle and high-school students

January 5, 2016

ATLANTA, Jan. 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — About 7 in 10 middle and high school students – more than 18 million young people – see e-cigarette advertising in stores, online, in newspapers and magazines, or on television and in movies, according to a new CDC Vital Signs report.

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E-cigarette ads use many of the same themes – independence, rebellion, and sex – used to sell cigarettes and other conventional tobacco products. Advertising of tobacco products has been shown to cause youth to start using those products. The unrestricted marketing of e-cigarettes and dramatic increases in their use by youth could reverse decades of progress in preventing tobacco use among youth.

“The same advertising tactics the tobacco industry used years ago to get kids addicted to nicotine are now being used to entice a new generation of young people to use e-cigarettes,” said CDC Director Tom Frieden, M.D., M.P.H. “I hope all can agree that kids should not use e-cigarettes.”

Data from the 2014 National Youth Tobacco Survey (NYTS) show 68.9 percent of middle and high school students see e-cigarettes ads from one or more media sources. More youth see e-cigarette ads in retail stores (54.8 percent) than online (39.8 percent), in TV/movies (36.5 percent), or in newspapers and magazines (30.4 percent).

E-cigarettes typically deliver nicotine, which at a young age may cause lasting harm to brain development, promote addiction, and lead to sustained tobacco use. In 2014, e-cigarettes became the most commonly used tobacco product among youth, surpassing conventional cigarettes. During 2011 to 2014, current e-cigarette use among high school students soared from 1.5 percent to 13.4 percent, and among middle school students from 0.6 percent to 3.9 percent. Spending on e-cigarette advertising rose from $6.4 million in 2011 to an estimated $115 million in 2014.

Strategies to reduce youth access to e-cigarettes could include:

Limiting tobacco product sales to facilities that never admit youth,
Restricting the number of stores that sell tobacco and how close they can be to schools,
Requiring that e-cigarettes be sold only through face-to-face transactions, not on the Internet, and
Requiring age verification to enter e-cigarette vendor’s websites, make purchases, and accept deliveries of e-cigarettes.

“States and communities can also help reduce youth tobacco use by funding tobacco prevention and control programs that address the diversity of tobacco products available on the market, including e-cigarettes,” said Corinne Graffunder, Dr.P.H., director of CDC’s Office on Smoking and Health. “We know what works to effectively reduce youth tobacco use. If we were to fully invest in these proven strategies, we could significantly reduce the staggering toll that tobacco takes on our families and communities.”

Other key findings in the Vital Signs report show that:

More than half of high school students (8.3 million) saw e-cigarette ads in retail stores, and more than 6 million saw them on the Internet.
More than half of middle school students (6 million) saw e-cigarettes ads in retail stores, and more than 4 million saw them on the Internet.
About 15 percent of all students (4.1 million) saw e-cigarette ads from all four sources: retail stores, the Internet, TV/movies, and magazines/newspapers.

The 2009 Family Smoking Prevention and Tobacco Control Act gave the Food and Drug Administration (FDA) authority to regulate the manufacture, marketing, and sale of certain tobacco products. FDA has announced its intention to regulate e-cigarettes and other currently unregulated tobacco products as part of this Act. The rulemaking is currently under review at the Office of Management and Budget.

Vital Signs is a report that appears on the first Tuesday of the month as part of the CDC journal Morbidity and Mortality Weekly Report. The report provides the latest data and information on key health indicators. These include cancer prevention, obesity, tobacco use, motor vehicle passenger safety, prescription drug overdose, HIV/AIDS, alcohol use, health care-associated infections, cardiovascular health, teen pregnancy, food safety, and viral hepatitis.

U.S. Department of Health and Human Services

CDC works 24/7 protecting America’s health, safety and security. Whether diseases start at home or abroad, are curable or preventable, chronic or acute, stem from human error or deliberate attack, CDC is committed to respond to America’s most pressing health challenges.

Preventive health care can help Americans stay healthier throughout their lives. Those enrolled in health insurance coverage can use the “Roadmap to Better Care and a Healthier You” (English and Spanish) to learn about their benefits, including how to connect to primary care and the preventive services that are right for them, so that they can live a long and healthy life.

Sensis Kicks Off the New Year with Launch of New Health Care Practice, SensisHealth

January 5, 2016

LOS ANGELES, Jan. 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — Sensis, the leader in digital cross-cultural marketing has launched SensisHealth, a specialized health care marketing practice to help providers, payers and pharmaceutical companies improve outcomes for a diverse population of patients and caregivers.

“The health care industry is quickly adapting to disruption created by technology, policy, and changing consumer behavior. Yet most are failing to adapt to rapidly changing demographics and the important role of culture in communicating and delivering health care services,” said Sensis founder and President José Villa. “We are launching SensisHealth to help providers, payers and pharmaceutical companies create cross-cultural advertising, communications and digital experiences that eliminate health disparities and get patients to act.”

Much of today’s marketing strategies, communications, websites, and apps for diverse patients are translations, ignoring cultural relevance and experience with the health care system, literacy levels and other non-clinical factors. These communication gaps with racial and ethnically diverse consumers and patients can cause or compound disparities in care, treatment adherence and compliance, hospital readmissions, infectious disease rates, disease management, insurance enrollment and overall patient experience strategies.

“Our cross-cultural approach and strategy lets the needs of each target population inform the messaging to all,” said Vice President Beatriz Mallory, who leads the new SensisHealth practice. “We start by taking ethnic insights to develop marketing that effectively ‘crosses over’ among ethnic audiences; thereby avoiding ‘after the fact’ adjustments to ‘general market’ work to address cultural nuances. Ultimately, we are part of the process for supporting patient safety, quality care along the care continuum, and impacting population health.”

Mallory’s recent experience includes Interim Vice President Of Marketing for Martin Luther King Jr. Community Hospital in Los Angeles, Director of Multicultural Strategy for Janssen Pharmaceuticals, the pharmaceutical companies of Johnson & Johnson, and ownership of ad agencies HispanAmérica and HispanAmérica Health.

Mallory is Hispanic and African-American in heritage, multilingual and global in her cultural experience. She is an activist in bringing health and wellness to diverse communities. She is dedicated to “getting to zero” health disparities throughout the health care system and supporting the best possible outcomes for all patients.

About SensisHealth
SensisHealth creates culturally competent, relevant and successful advertising and digital strategies to activate multicultural consumers and patients, helping eliminate health disparities and improving outcomes. SensisHealth supports providers, payers and pharmaceutical companies by creating advertising, communications, and digital experiences that are culturally relevant and comprehensible to all patients; increasing our clients’ business opportunity; and measurable delivering on our vision of a health care system devoid of disparities. For more information, visit SensisHealth.com.

Contact:
Felischa Marye
Sensis
(213) 341-0171 x750 (office)
[email protected]

Smithsonian Announces “Latinos and Baseball” Collecting Initiative

January 5, 2016

WASHINGTON, Jan. 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — The Smithsonian’s National Museum of American History is launching a multiyear collecting initiative, “Latinos and Baseball: In the Barrios and the Big Leagues,” to identify artifacts that reflect the social and cultural influence of the game on Latino communities. Three 2016 events in California and New York will reach out to local communities about preserving baseball history.

California State University, San Bernardino’s John M. Pfau Library, home of the Latino Baseball History Project, will host the first community collecting event for “Latinos and Baseball” Feb. 19–20, 2016. LA Plaza de Cultura y Artes in downtown Los Angeles will host the second event on July 17, and the third will be held in September at La Casita Cultural Center at Syracuse University in New York. California State University, Los Angeles and other partners will follow with events later in the year and in 2017. The events are designed to generate interest in the initiative, build on community relationships, record oral histories and identify objects for possible acquisition by local historical associations as well as for the Smithsonian collections.

The museum is seeking to document stories from across the U.S. and Puerto Rico and plans to collect a number of objects that could include baseball equipment, stadium signs and game memorabilia, such as handmade or mass-produced jerseys and tickets as well as food vendor signs, home movies and period photographs. Curators will select objects based on the stories they represent as well as insight into personal, community and national narratives involving the national pastime.

“Baseball has played a major role in everyday American life since the 1800s, providing a means of celebrating both national and ethnic identities and building communities,” said John Gray, director of the museum. “Through the lens of baseball, the Smithsonian seeks to illuminate the rich history and culture of Latinos and their impact on American culture and society.”

The San Bernardino event will be held at the Cal State San Bernardino campus, home of the Latino Baseball History Project. More information about the February events is available at: http://bit.ly/LatinoBaseballSanBernardino.

July’s collecting event in Los Angeles will be part of a baseball-themed family day sponsored by LA Plaza de Cultura y Artes highlighting its exhibition, “Peloteros in Paradise: A Los Angeles Béisbol Story.” Updates are available at: http://lapca.org.

In Syracuse, La Casita’s September event will be hosted in conjunction with its annual exhibition program, “Balcón Criollo,” This community-centered exhibit opens to the public in September each year to commemorate Hispanic Heritage Month and explore the Latino American experience in Central New York. Updates on the event are available at: http://lacasita.syr.edu/

The museum is currently working with 10 partner organizations as well as the Smithsonian Latino Center and the Smithsonian’s National Museum of African American History and Culture to carry out the “Latinos and Baseball” initiative: California State University, San Bernardino; California State University, Channel Island; California State University, Los Angeles; The Institute of Texan Cultures at the University of Texas, San Antonio; the Kansas City Museum; LA Plaza de Cultura y Artes in Los Angeles; Los Magnificos Film in New York; La Casita Cultural Center at Syracuse University; the University of Illinois, Urbana-Champaign; and the “Sugar Beet Fields to Field of Dreams, 1920s–1960s, Mexican/Spanish Contributions to America’s Favorite Pastime” traveling exhibition based in Colorado and Wyoming.

Also participating in the initiative is the Smithsonian Institution Traveling Exhibition Service (SITES), which will incorporate future collections into a traveling exhibition centered on Latinos and baseball in development for 2020.

The initiative is designed to build on a growing body of original research, oral histories and collections by and with Smithsonian partners to document the impact Latino communities have had on American history and culture through the sport. The museum also is gathering stories from the public about the role baseball has played in their lives and communities. Through the website, http://americanhistory.si.edu/latinos-and-baseball, individuals can record and share memories of playing or watching baseball and discuss how the sport brought together diverse members of their towns, neighborhoods, schools and places of worship.

Through incomparable collections, rigorous research and dynamic public outreach, the National Museum of American History explores the infinite richness and complexity of American history. The museum helps people understand the past in order to make sense of the present and shape a more humane future. For more information, visit http://americanhistory.si.edu. The museum is located on Constitution Avenue, between 12th and 14th streets N.W., and is open daily from 10 a.m. to 5:30 p.m. (closed Dec. 25). Admission is free. For Smithsonian information, the public may call (202) 633-1000.

Futbol Or Football? Sports Fans Come Together Over Avocado For Big Game’s Golden Year

January 5, 2016

Mini Carnitas Sliders with Golden Avocado Salsa

MISSION VIEJO, California, Jan. 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — Though “futbol” and “football” sound similar, Hispanics can point out endless differences between the games but agree that fresh avocados are a must-have for the party menu line-up. In fact, the Hass Avocado Board (HAB) is projecting that more than a record 270 million fresh avocados will be eaten during Big Game Week, enough avocados to fill a football field end zone to end zone over 53 feet high, 8 feet over the goal posts! Traditionally avocado’s strongest showing of the year, Big Game Week celebrations underscore how avocados are a tasty, unifying food that futbol and football fans alike can agree upon.

“Ask any futbol or football fan what is the better sport and the answer is always different. However, one thing not to get lost in translation is the love for avocados and guacamole,” said Emiliano Escobedo, Executive Director, Hass Avocado Board. “Fresh Avocados are a delicious common ground for sports fans across cultures and they contain naturally good fats and are cholesterol-free.”

In celebration of how eating avocados can unite people, football fans are invited to help establish a new world record for the largest online photo gallery of guacamole dipping and other avocado bites. Avocado-lovers are challenged to submit photos on Twitter, Instagram, Facebook, Google+, Vine or Flickr using #GuacGoal from January 22-February 7. In addition to the thrill of being part of this history-making attempt, participants will be entered for a chance to win a grand prize of $500, two runner-up prizes of $250, and one of seven footballs signed by football legend Joe Montana. To see how fellow avocado lovers enjoy the fruit during the Big Game festivities, visit the online photo gallery at www.SaboreaUnoHoy.com/guacgoal.

As Hispanics are now a significant part of America’s football fan base with a record-making 1.5 million tuning in for football games last year, HAB unveils a new Mini Carnitas Sliders recipe just in time for the Big Game. The savory shredded pork finger sandwich is easy to make and topped with a golden avocado-mango salsa in celebration of the Big Game’s golden anniversary. Adding fresh avocado to the menu offers nutritious benefits and is a great substitute for snack foods loaded with bad fats. For more information on avocados and recipes in Spanish, including how to make the Mini Carnitas Sliders with Golden Avocado Salsa, visit www.SaboreaUnoHoy.com/goldenavosalsa.

About the Hass Avocado Board

The Hass Avocado Board (HAB) is an agriculture promotion group established in 2002 to promote the consumption of Hass Avocados in the United States. A 12-member board representing domestic producers and importers of Hass Avocados directs HAB’s promotion, research and information programs under supervision of the United States Department of Agriculture. Funding for HAB comes from Hass avocado producers and importers in the United States. To learn more about avocado nutrition visit www.SaboreaUnoHoy.com

Contact: Vickie Fite for the Hass Avocado Board
[email protected]
(310) 613-0937

Photo – http://photos.prnewswire.com/prnh/20160104/318978

StarKist® and Professional Golfer Michelle Wie Partner to Promote StarKist Creations™ Single-Serve Pouch Products

January 5, 2016

PITTSBURGH, Jan. 5, 2016 /PRNewswire-HISPANIC PR WIRE/ — StarKist Co., a food company that focuses on healthy, shelf-stable seafood products in the United States, announced today that professional golfer, Michelle Wie, is the brand’s newest spokesperson. Michelle Wie, alongside StarKist’s iconic mascot Charlie® the Tuna, will represent the StarKist Tuna Creations®, Salmon Creations® and Kid’s Creations® single-serve pouches, available in variety of delicious flavors.

Photo – http://photos.prnewswire.com/prnh/20160104/319089

“With my gluten-free lifestyle, it is hard to find smart and convenient snacks that keep me full and satisfied while I am training and on tour,” said Michelle Wie. “That’s why I love StarKist Tuna and Salmon Creations – they fit into my busy lifestyle on the road or on the golf course. These single-serve pouches fuel me up with lean protein and Omega-3s and are delicious staples I always have with me, whether at the gym, traveling to tournaments or for a snack in my down time. Just open the pouch and enjoy… no draining required.”

As the brand spokesperson for StarKist, Wie will represent StarKist Creations products, including Tuna Creations flavors: Lemon Pepper, Sweet & Spicy, Hot Buffalo Style, Ranch, Hickory Smoked and in addition to the brand’s newest lines: Salmon Creations in Lemon Dill and Mango Chipotle flavors, and Kid’s Creations tuna pouches in two kid-approved varieties, Bacon Ranch and Honey BBQ.

“As a professional athlete and champion on and off the golf course, Michelle lives a healthy and active lifestyle between training, tournaments and appearances,” said Andy Mecs, Director of Marketing, StarKist Co. “Since she is constantly on the go, Michelle has been a loyal fan of our single-serve, flavored pouches to enjoy the taste and benefits of seafood anyplace at any time, making this partnership a natural fit.”

According to Mecs, Wie will appear in the brand’s multimedia campaigns spanning across various print and digital titles, including Eating Well and Better Homes & Gardens, as well as StarKist social platforms. She will also be using her expertise to develop recipes and tips on behalf of the brand that fit with her active lifestyle, which consumers will see in the coming year.

Eat More Seafood:
The benefits of a diet rich in seafood are impressive. Research has also shown that people who eat at least two servings of seafood a week have lower rates of heart disease than those who eat less. In fact the Dietary Guidelines for Americans recommends eating at least 8 oz. of a variety of fish each week – such as light meat tuna, salmon or shellfish.

Follow Us:
Visit www.StarKist.com to learn more about single serve StarKist® Tuna Creations, Salmon Creations and Kid’s Creations products, be sure to become a StarKist fan at www.Facebook.com/StarKist, and follow us on Twitter @StarKistCharlie and Pinterest www.Pinterest.com/StarKist.

About Michelle Wie
Michelle Wie, 26, is an American professional golfer on the LPGA Tour. Since an early age, she has commanded international attention for her prodigious golfing ability and charisma, becoming one of the most influential athletes in women’s sports. Wie grew up in Honolulu, Hawaii and attended Punahou High School. As a teenager, she set numerous age-related records in women’s golf including youngest qualifier and winner at the USGA Women’s Amateur Public Links Championship and youngest golfer ever to make the cut at an LPGA tour event and major championship. A four-time winner on the LPGA tour, Wie captured her first major championship at the 2014 U.S. Women’s Open with a two-shot victory. She is a three-time member of the U.S. Solheim Cup Team and winner of the LPGA’s 2014 Rolex Annika Major Award. While playing fulltime on the LPGA Tour, Wie attended Stanford University, ultimately graduating in March 2012 with a degree in Communications. She lives in Jupiter, Florida, and enjoys painting, sketching, cooking and spending time with her dog, Lola, when she is not practicing or playing golf.

About StarKist
StarKist Co. is a food company that is focused on healthy, shelf-stable seafood products in the United States. An industry innovator, StarKist was the first brand to introduce StarKist single-serve pouch products, which include Tuna Creations®, Salmon Creations®, Kid’s Creations™ and Gourmet Selects®. As America’s favorite tuna, StarKist represents a tradition of quality, consumer trust and a commitment to sustainability. StarKist’s charismatic brand icon, Charlie® the Tuna, swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a subsidiary of the Dongwon Group.

Media Contact:
Michelle Faist
412-323-7457
[email protected]

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