Page 2762

Main Street Bondholders Launches New Radio Campaign Urging Governor Garcia Padilla to Take Constructive Action during Remaining Tenure

0

WASHINGTON, Dec. 16, 2015 /PRNewswire/ — Today, Main Street Bondholders launches a new radio campaign in Puerto Rico, featuring Main Street Bondholders member Teresa Garcia.

In the ad, Garcia highlights the plight facing all small Puerto Rico bondholders, who stand to lose their life savings. She says:

“I am like thousands of Puerto Ricans that have worked hard and invested our savings in Puerto Rican bonds. We have paid our taxes, and investing in Puerto Rican bonds we help Puerto Rico progress… You are turning your back on us if you don’t pay your obligations.”

Spanish:

“Soy como miles de puertorriqueños que han trabajado fuerte e invertido nuestros ahorros en Bonos de Puerto Rico. Hemos pagado nuestras contribuciones e invirtiendo en Bonos de Puerto Rico hemos ayudado a que Puerto Rico ProgreseUsted está dándonos la espalda si usted no paga sus obligaciones.”

The radio ad urges Governor Garcia Padilla to use his remaining tenure to take constructive action toward working with bondholders and repairing the Island’s financial credibility and transparency.

“Congress has sent a clear message to Governor Garcia Padilla and the Puerto Rican government: ‘Get your house in order,'” said Garcia. “The threat of a Federal Control Board is very real, and the Governor needs to turn his focus to restoring our financial credibility by respecting the Constitution, instilling financial transparency, and continuing to pay obligations on time.”

Listen to the ad on the Main Street Bondholders website.

Main Street Bondholders Coalition is a project of the 60 Plus Association, and is comprised of small bondholders from across America who are committed to a policy process that returns Puerto Rico to sound financial management, respect for the rule of law, and the protection of their retirement savings.

Aeromexico will fly His Holiness Pope Francis during his upcoming visit to Mexico

0

MEXICO CITY, Dec. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — At an internal event held to celebrate the Virgin of Guadalupe, Aeromexico announced that it will fly His Holiness Pope Francis during his first apostolic journey to Mexico.

Logo – http://photos.prnewswire.com/prnh/20130315/MX77534LOGO

Aeromexico will use two different types of aircraft for the papal flights, including a Boeing 737-800 Sky Interior with 160 passenger seats to fly His Holiness and his entourage to the cities of Morelia and Tuxtla Gutierrez, and a Boeing 787-8 Dreamliner with 243 passenger seats for the trip to Ciudad Juarez, and from there to Ciampino Airport in Rome.

This is the first time a pontiff will travel on board a Boeing 787, an aircraft widely regarded as the most advanced commercial airplane, on his way back to Rome that will last approximately 13 hours.

Aeromexico CEO Andres Conesa spoke at the event and said, “We thank the Holy See and the relevant authorities for trusting us with this special operation. I can assure you that everyone involved will work with the utmost enthusiasm and dedication to make sure that His Holiness Pope Francis enjoys the natural warmth and hospitality that characterize the Mexican people, and the excellence of our service as Mexico’s global airline.”

This will mark the fourth time a pope has flown with Aeromexico, as the carrier served as the official airline for Pope John Paul II on his visits to Mexico. The first and most symbolic of these visits was held in January 1979 when a DC-10 called “Mexico City” carried the Pope from Santo Domingo in the Dominican Republic to Mexico City, before taking His Holiness back to Rome.

During Pope John Paul II’s second visit, Aeromexico flew the pontiff to different cities in Mexico including Aguascalientes, Chihuahua, Durango, Monterrey, Tuxtla Gutierrez, Veracruz, and Zacatecas with one of its MD-88 airplanes, and took the Pope back to Rome on its DC10-30 called Chapultepec Castle.

Lastly, on August 1, 2002, a Boeing 767 christened “Mexico Siempre Fiel” (Mexico, Always Faithful) flew Pope John Paul II back to Rome after his fifth visit to Mexico.

As on previous visits, a team formed by representatives from different Divisions within Aeromexico is working together with the authorities and the pastoral visiting team to make sure that all of the flight services scheduled for the trip are provided with the highest possible level of efficiency and safety.

About Grupo Aeromexico

Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries provide commercial aviation services in Mexico and the promotion of passenger loyalty programs. Aeromexico, Mexico’s global airline, operates more than 600 daily flights from its main hub in Terminal 2 at the Mexico City International Airport. Its route network spans over 80 cities on three continents including 46 destinations in Mexico, 16 in the United States, 16 in Latin America, three in Europe, three in Canada and two in Asia.

The Group’s fleet around 130 aircraft is comprised of Boeing 787, 777 and 737 jet airliners and next generation Embraer 145, 170, 175 and 190 models. In 2012, the airline announced the most significant investment strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including 90 MAX 737 airliners and ten 787-9 Dreamliners.

As a founding member of the SkyTeam airline alliance, Aeromexico offers customers more than 1,000 destinations in 178 countries served by the 20 SkyTeam airline partners rewarding passengers with benefits including access to 636 premium airport lounges around the world.

Aeromexico also offers travel options through its code share partners Delta Air Lines, Alaska Airlines, Avianca, LAN, TACA and TAM with extensive connectivity in countries like Brazil, Canada, Chile, Colombia, Peru and the United States.                    

www.aeromexico.com           www.skyteam.com                  

Nominees Announced For The 2016 Diversity Volume Leadership Awards

0

DETROIT, Dec. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — The National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive, part of IHS Inc. (NYSE: IHS) and a leading source of critical information and insight to the global automotive industry, today announced the nominees for the first 2016 Diversity Volume Leadership Awards (DVL Awards).

The Diversity Volume Leadership Awards will precede the North American International Auto Show on Sunday, January 10, 2016. The invitation-only awards program, reception and dinner will take place from 5:00 p.m.8:00 p.m. in Room 410-A at Cobo Center in Detroit.

One of the premier industry events, the DVL Awards will annually celebrate segment leaders. It is the only event of its kind focused on multicultural automotive buyers.

Of the top industry honors presented to automotive manufacturers, nominees for the DVL Awards have demonstrated the highest new vehicle registrations with ethnic, women and millennial consumers. New vehicle registration data from IHS Automotive has been used to determine the nominees based on 2015 model year actual U.S. personal new vehicle registration volumes (October 2014 through September 2015). This year’s awards are based on an analysis of more than 13 million personal new vehicle registrations.

Nominees for the 2016 Diversity Volume Leadership Awards are as follows:

Ethnic Volume Leaders by IHS Automotive Regions

Great Lakes Region

Chevrolet Equinox

Chevrolet Malibu

American Honda CR-V

Mideast Region

American Honda Accord

American Honda CR-V

Toyota Motor Sales RAV4

New England Region

American Honda Accord

American Honda Accord

Toyota Motor Sales RAV4

Plains Region

Chevrolet Silverado

Ford Motor Company F-Series

Toyota Motor Sales RAV4

Rocky Mountain Region

Chevrolet Silverado

Ford Motor Company F-Series

RAM Ram

Southeast Region

American Honda Accord

Toyota Motor Sales Camry

Toyota Motor Sales Corolla

Southwest Region

Chevrolet Silverado

Ford Motor Company F-Series

RAM, Ram

Western Region

American Honda Accord

American Honda Civic

Toyota Motor Sales Corolla

 

Volume Leaders – Millennials and Women

Top Women’s Vehicle

American Honda Civic

American Honda CR-V

Toyota Motor Sales Corolla

Top Women’s Luxury Vehicle

Buick Encore

Lexus RX

Mercedes-Benz, LLC C-Class

Top Ethnic Millennial Vehicle

American Honda Accord

Toyota Motor Sales Camry

Toyota Motor Sales Corolla

 

Volume Leaders by Ethnic Consumer Group

Top Vehicle –

African American

American Honda Accord

Nissan North America Altima

Toyota Motor Sales Camry

Top Vehicle –

Hispanic

American Honda Accord

American Honda Civic

Toyota Motor Sales Corolla

Top Vehicle –

Asian Pacific Islander

American Honda Accord

American Honda CR-V

Toyota Motor Sales Camry

Top Vehicle –

Native American

Chevrolet Silverado

Ford Motor Company F-Series

RAM Ram 

Top Luxury Vehicle –

African American

Cadillac SRX

Lexus ES

Mercedes-Benz, LLC C-Class

Top Luxury Vehicle –

Hispanic

Lexus IS

Lexus RX

Mercedes-Benz, LLC C-Class

Top Luxury Vehicle –

Asian Pacific Islander

Acura MDX

Lexus RX

Mercedes-Benz, LLC C-Class

Top Luxury Vehicle –

Native American

Buick Enclave

Buick Encore

Buick Verano

Top Overall Ethnic Vehicle (Luxury or Non-Luxury)

American Honda Accord

Toyota Motor Sales Camry

Toyota Motor Sales Corolla

The Diversity Volume Leadership Awards would not be possible without the generous sponsorship from the following organizations:

CORPORATE SPONSORS

EVENT SPONSORS

MEDIA SPONSORS

Cox Automotive

Fiat Chrysler Automobiles

Black Enterprise

General Motors

Ford Motor Company

Latino Magazine

Nissan

American Honda

Toyota Motor Sales

Hyundai Motor Company

Volkswagen Group of America

Kia Motors America

Mercedes-Benz, LLC

Mini of North America

Connect with DVL Awards:
Hashtag: #DVLawards and #DVLawards2016
Website:
www.namad.org and www.ihs.com/automotive
Twitter: twitter.com/NAMAD_USA
Facebook: facebook.com/NAMAD_USA-468806139894019
Eventbrite: eventbrite.com/e/automotive-diversity-volume-leadership-awards-tickets 19899329430

About The National Association of Minority Automobile Dealers
The National Association of Minority Automobile Dealers’ (NAMAD) objective is to pursue the meaningful presence and participation of minority businesses and diverse employees across all aspects of the automotive economic sector, including:

  • Increasing the number of minority-owned dealerships in communities across America.
  • Advocating workplace and supplier diversity in the automotive manufacturing environment.
  • Supporting minority engagement in the automotive retail sales and service sectors.

We are committed to developing strategic relationships and advocating for the advancement of business policies and practices that ensure diversity and economic parity remain a priority in all aspects of the American automotive industry.

NAMAD is a 501(c)(3) non-profit, tax-exempt organization headquartered in the Washington, D.C. area. For information on National Association of Minority Automobile Dealers visit: www.namad.org

About IHS Automotive (www.ihs.com/automotive)

IHS Automotive, part of IHS Inc. (NYSE: IHS), offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With the 2013 addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception—across design and production—to the sales and marketing efforts used to maximize potential in the marketplace. No other source provides a more complete picture of the global automotive industry. IHS is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, USA, IHS is committed to sustainable, profitable growth and employs approximately 8,600 people in 32 countries around the world.

IHS is a registered trademark of IHS Inc. All other company and product names may be trademarks of their respective owners. © 2015 IHS Inc. All rights reserved.

Help is Here for Hispanic Healthcare Consumers in California

0

SACRAMENTO, California, Dec. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today, the California Chronic Care Coalition (CCCC) announced the launch of a Spanish language version of MyPatientRights.org, an online resource for Hispanic and Latino health care consumers in California who have been denied coverage, experience delays or are dissatisfied with the decisions made by their health plan.

“MyPatientRights.org is critical for any patient,” said Ysabel Duron, founder and CEO of Latinas Contra Cancer. “The stress of living with and treating a chronic disease is difficult enough, facing a cancer diagnosis can be life changing. Often patients and their family hardly know where to turn. It’s doubly helpful now that it’s in Spanish for the types of patients and community members that turn to us for help.”

More than 50 million people in the U.S. identify as Hispanic American and by 2060 that number is expected to double. As the Latino community grows, so will the prevalence of chronic conditions that Hispanics face. In a recent survey by the National Council of La Raza, 60.5 percent of Hispanics surveyed had a chronic disease, which includes diabetes, obesity and high blood pressure, among others.

“MyPatientRights.org is a beacon of light in a stormy health care sea, particularly for patients with a chronic condition,” said Liz Helms, president and CEO of the CCCC. “With the future of the nation’s health closely linked to the well-being of the Hispanic and Latino communities, it is imperative they access quality, affordable health care and navigate the complaint system when they are not able to access the specialists or medicines they need.”

MyPatientRights.org includes step-by-step instructions for filing a complaint with a health plan, the Department of Managed Health Care (DMHC) and/or the Department of Insurance (DOI). It also includes testimonials from patients who have experienced lengthy delays or denials.

To date, MyPatientRights.org has collected the following types of complaints:

  • Denials to specialists
  • Denials to important procedures
  • Denials to culturally/linguistically appropriate providers
  • Barriers to prescription medicines
  • Delays receiving tests for chronic diseases
  • Medical bills from out-of-network providers
  • Balanced billing issues

“California Latinos face many barriers accessing appropriate care, including cost in time, money, immigration status and language,” said Helms. “MyPatientRights.org fill a critical need, ensuring the biggest risk factors for chronic disease patients within the Hispanic community are addressed through education and information on where, when and how to demand life-saving care.”

Please visit www.MyPatientRights.org for more information.

About The California Chronic Care Coalition 
The California Chronic Care Coalition (CCCC) is a unique alliance of more than 30 leading consumer health organizations and provider groups that engage policy makers, industry leaders, providers and consumers to improve the health of Californians with chronic conditions. We envision a system of care that is accessible, affordable and of a high quality that emphasizes prevention, coordinated care and the patient’s wellness and longevity. http://www.chroniccareca.org/

HispanoPost, a new digital platform offering original editorial and video content for the worldwide Spanish-speakers

0

MIAMI, Dec. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — HispanoPost launches this week Hispanopost.com: an emerging online platform distributing editorial and multimedia information, based on investigative and citizen journalism, that provides relevant, rigorous and quality content, highlighting the main topics Spanish-language audiences around the globe feel concerned about.

Logo – http://photos.prnewswire.com/prnh/20151215/296365LOGO 

The media outlet has been operating in its beta version since the first week of December 2015. Although Miami-based, the platform has a large list of correspondents within the US, Latin America, Spain and Middle East. HispanoPost will provide immediate and reliable access to a broad-based digital audience, concerned about what is happening not only locally but also globally.

“Our main objective is to satisfy the increasing need between the digital audience that understands news throughout the multi-device platform, the quality content and video streaming. HispanoPost will cover information and stories that are not covered by the conventional media. HispanoPost will not be limited to the breaking news formula going beyond the daily current affairs. Drug trafficking, political corruption or immigration issues are an example of the documentaries and features we offer,” says Manuel Aguilera, CEO of HispanoPost.

At HispanoPost, the video becomes the backbone of the digital platform and sets the production of monthly news documentaries as the key goal. For this purpose, the streaming format, the use of drones and the investigative and citizen journalism, will be the main resources that can be found in the mobile application.

According to Aguilera, “HispanoPost is suited to the radical transformation that the media is experimenting in terms of audiences, immediacy and platform offering. HispanoPost is connecting exclusively with an entire generation by combining storytelling with a mobile video platform, making a link between digital users and mobile video viewers.”  

Offering more than any other Spanish-language online media, HispanoPost is designed to provide the best original stories, documentaries and reports striking exclusives and high-quality content, without putting aside the political scenario, economy, sports and society, particularly to what is happening in the US, Latin America and Spain.

A big network of experienced journalists, multimedia reporters and native on new technologies are one of the main of the strengths at HispanoPost. Spanish Journalist Manuel Aguilera, former Director of Spanish-language newspapers El Mundo.es/America, Univisión.com and Diario las Américas, leads this engaging editorial project. By his side stand Mark Wieting, Chief Editor of Hispanopost.com and Juan Pablo Herranz, Business Development Director of HispanoPost Media Group, among a large net of worldwide correspondents willing to report ” the other side of news.”

ALCOPOPS: Sweet, Cheap, and Dangerous to Youth

0

SAN RAFAEL, California, Dec. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Alcohol Justice and the San Rafael Alcohol & Drug Coalition have published a new report titled: “ALCOPOPS: Sweet, Cheap, and Dangerous to Youth.”

Logo – http://photos.prnewswire.com/prnh/20110727/DC41105LOGO

The report traces the transformation of alcopops from their introduction in the 1990s as sweet, bubbly products, to today’s dangerous, “binge-in-a-can,” 23-25-ounce, supersized alcopops with 12-14% alcohol content.

The report describes how the alcohol industry makes alcopops (AKA flavored malt beverages or FMBs) seductively attractive to youth, resulting in harmful consumption. It also suggests how communities can respond effectively to reduce the danger and the harm the products cause.

“Our new report is an urgent call to action to limit the size and alcohol content of alcopops,” stated Bruce Lee Livingston, Executive Director / CEO, Alcohol Justice. “Alcopops, simply put, promote binge drinking, injury, and death for America’s youth.

Report Findings:

  • Alcopops are popular among youth due to their sweet taste, extensive variety of flavors, low price, high alcohol content, and widespread availability.
  • Compared to other types of alcohol, alcopops cause disproportionate harm to youth.

Report Recommendations:

  • The most effective evidence-based methods of reducing alcopop-related harm among youth are to increase prices, decrease availability, and limit advertising.
  • State or local laws to regulate size and alcohol content and off-sale package sizes, bans on single-serve containers, city resolutions, and Alcopop-Free Zones® are promising policies to decrease harm from alcopops.

Alcohol Justice and the San Rafael Alcohol & Drug Coalition invite policymakers, community organizations, parents, educators, elected officials, and anyone with an interest in the health and safety of youth to consider actions and policies to limit alcopops availability. For more information, please contact Jorge Castillo, Advocacy Director, Alcohol Justice: [email protected]

Download an electronic copy of “ALCOPOPS: Sweet, Cheap, and Dangerous to Youth.”

Watch the new report video. Download the new Alcopop Factsheet.

Contact: Michael Scippa 415-548-0492
Jorge Castillo 213-840-3336

Half of Those with Glaucoma Don’t Know It; Are You At Risk?

0

SAN FRANCISCO, Dec. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Approximately 2.7 million Americans have the potentially blinding eye disease glaucoma, but only half are aware of it.1 Meanwhile, glaucoma incidence is on the rise. Researchers predict that glaucoma will affect as many as 6.3 million Americas by 2050.2  Before Glaucoma Awareness Month begins in January, the American Academy of Ophthalmology is sharing a list of risk factors that can lead to the disease.

Photo – http://photos.prnewswire.com/prnh/20151214/295851

Logo – http://photos.prnewswire.com/prnh/20130405/MM89329LOGO

Glaucoma is a group of eye diseases that damage the optic nerve, which links the eyes to the brain. It is most commonly associated with elevated pressure inside the eye, known as intraocular pressure, or IOP. Without treatment, glaucoma can cause irreversible vision loss in a person’s side vision, then in his or her central vision. With early diagnosis and treatment, sight can be preserved. However, glaucoma has no noticeable symptoms in its early stages, so it is imperative that people know the risk factors.

Certain factors can increase an individual’s risk of developing glaucoma, including:

  • Family History: Individuals with a parent or sibling with glaucoma have a nine times higher risk of developing the disease, according to one study.3
  • Older Age: As people age, their risk for glaucoma increases. Because this is the case for several eye diseases, the Academy recommends that adults start getting regular comprehensive eye exams at age 40. This is the age when early signs of eye disease and changes in vision may first occur, even if you have seemingly perfect vision. It is important to get comprehensive eye exams from an ophthalmologist, a physician specializing in medical and surgical eye care.
  • African, Hispanic or Asian Heritage: People of African and Hispanic heritage are three times more likely to have the most common form of glaucoma than Caucasians. Glaucoma-related blindness is at least six times more prevalent in African Americans than in Caucasian Americans. Additionally, people of Asian heritage are at an increased risk of a sudden and acute form of glaucoma known as angle-closure glaucoma.
  • Nearsightedness: People who are nearsighted are more likely to have glaucoma. One study even found that the more severe the nearsightedness, the higher the risk of glaucoma.4
  • Type 2 Diabetes: Having type 2 diabetes increases risk of glaucoma. The longer a person has lived with diabetes, the greater their risk for glaucoma becomes.

Additionally, when the cornea – the clear, round dome on the front of the eye that covers the iris and pupil – is abnormally thin, IOP readings may be falsely low. This puts patients at increased risk for undiagnosed glaucoma. This is common among those who have had refractive surgery, such as LASIK or photorefractive keratectomy. Another risk factor associated with glaucoma is a history of eye trauma.

“Many of my patients are surprised to learn that one or more of these factors put them at an increased risk,” said Andrew Iwach, M.D., a clinical spokesperson for the American Academy of Ophthalmology and glaucoma specialist. “Being aware of your personal risk of glaucoma is the first step to saving your sight. If you are at risk, get an exam from an ophthalmologist – the sooner you do, the better we can protect you from vision loss.”

Glaucoma treatment ranges from medicated eye drops to a variety of surgeries that can help reduce high IOP. This may involve procedures that make small changes in the eye to help fluid drain more easily. In some cases, small devices knowns as shunts or stents are inserted in the eye to increase the flow of the eye’s fluid.

People age 65 or older and concerned about their eye disease risk may be eligible for a medical eye exam at no out-of-pocket cost through EyeCare America™. In addition, those who are at an increased risk for glaucoma may also qualify for a glaucoma exam through EyeCare America. This public service program from the Foundation of the American Academy of Ophthalmology matches volunteer ophthalmologists with eligible patients in need across the United States. To see if you, your friends or family members are eligible, visit www.eyecareamerica.org.

To learn more about glaucoma, its risk factors and its treatment, visit www.geteyesmart.org.

About the American Academy of Ophthalmology
The American Academy of Ophthalmology is the leading membership association of eye physicians and surgeons in the United States and globally. Its 32,000 members are passionate about preserving vision and fighting preventable blindness. They are also educators, humanitarians and advocates for their patients.  The Academy is a leading provider of eye care information to the public. The Academy’s EyeSmart® program educates the public about the importance of eye health and empowers them to preserve healthy vision. For more information, visit www.aao.org.

About EyeCare America™
Established in 1985, EyeCare America, a public service program of the Foundation of the American Academy of Ophthalmology, is committed to the preservation of sight, accomplishing its mission through public service and education. EyeCare America provides year-round eye care services to medically underserved seniors and those at increased risk for eye disease. More than 90 percent of the care made available is provided at no out-of-pocket cost to the patients. EyeCare America is co-sponsored by the Knights Templar Eye Foundation Inc., with additional support provided by Alcon. More information can be found at www.eyecareamerica.org.  

[1] http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2798086/
[2] https://nei.nih.gov/eyedata/glaucoma
[3] http://www.ncbi.nlm.nih.gov/pubmed/9869795
[4] http://www.ncbi.nlm.nih.gov/pubmed/20570359

Lopez Negrete Communications Brings on Colette Peterson as Senior Director of Media Strategies

0

HOUSTON, Dec. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Colette Peterson, formerly of FCB and General Motors Mediaworks, has joined Lopez Negrete Communications, Inc. as senior director of media strategies. Peterson has joined to lead the Lopez Negrete media team across Lopez Negrete’s offices in Burbank, CA; Houston, TX; New York City, NY; and Mexico City, Mexico. A veteran of the industry with more than 20 years of experience, Peterson brings her expertise in strategic planning, account management, resource management and more to all Lopez Negrete clients.

Photo – http://photos.prnewswire.com/prnh/20151215/296245

Beginning with her work for the Multicultural Group of Western International Media, Peterson has emphasized a complete market approach. Hispanic media has always been at the forefront of Peterson’s career, from the Multicultural Group of Western International Media to her contributions to the General Motors Hispanic team, as well as the Hispanic Media Council for Taco Bell. Her career within the Hispanic segment led her to Lopez Negrete.

“Working in the Hispanic segment is a thrill,” Peterson said, “because we’ve seen and will continue to see changes in the media landscape that will allow us to further reach our targets in previously limited ways. I believe we’ve found a place within the industry that allows a level of sophistication never seen before.”

“We’re proud and excited to welcome Colette Peterson to the agency – and as we do so, we also welcome what I feel is a new era in the agency’s evolution and history,” said Alex López Negrete, president, CEO and co-founder of Lopez Negrete Communications. “As our industry and our consumer continue to evolve and shift beyond an in-language paradigm to one that is also inclusive of an in-culture paradigm, her level of insight and vision will allow us to take our initiatives and our results to an entirely new level for our clients.”

Peterson will be working out of Lopez Negrete’s Burbank facilities, where she will work closely with some of Lopez Negrete’s biggest media clients, such as NBC Universal Motion Pictures Group.

ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC.
Lopez Negrete Communications, Inc. specializes in providing full-service marketing services to corporations wishing to reach and engage with the Hispanic marketplace in America, and stands as the largest Hispanic, independently owned and operated, full-service agency in the United States. Founded in 1985 by Alex and Cathy López Negrete, the agency offers thought leadership and a full range of marketing, advertising and communications services, including strategic planning, research and consumer insights, media planning and buying, creative, brand strategy, digital/social/mobile marketing services, public relations, and promotions. Award winning throughout a rich, 30-year history, Lopez Negrete counts as clients some of the nation’s largest corporations and their prestigious brands, including Verizon, Bank of America, Walmart Stores, Inc., SAMSUNG Telecommunications America, NBC Universal Motion Pictures Group, Fiat Chrysler Automobiles, Feld Entertainment, the Recreational Boating & Fishing Foundation and Southern California Edison. With national headquarters in Houston, Texas and offices in Los Angeles, New York, and Mexico City, Lopez Negrete employs more than 230 employees who keep clients at the forefront of a burgeoning Hispanic market.

March of Dimes Names 13-year Old Boy From Puerto Rico 2016 National Ambassador

0

WHITE PLAINS, New York, Dec. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Ismael Castrodad-Torres of San Juan, Puerto Rico, born five weeks prematurely, has been named the March of Dimes 2016 National Ambassador. He’s the first child from Puerto Rico to be named to this position in the history of the March of Dimes.

Photo – http://photos.prnewswire.com/prnh/20151209/294704 
Logo – http://photos.prnewswire.com/prnh/20150409/197662LOGO

Ismael and his parents, Isamari and Ismael Sr., appeared on “The Real Story with Gretchen Carlson” on Fox News Channel today to make the announcement. The family’s story also appears in the January 2016 issue of Good Housekeeping.

Ismael’s story emphasizes the serious and complex problem of late preterm birth, (between 34-36 weeks of pregnancy). His story will resonate with millions of families because more than 70 percent of all preterm babies are born in this late preterm time frame, the March of Dimes says. And like so many other mothers of preemies, Isamari Castrodad did everything she could to have a healthy, full-term baby but Ismael still was born too soon.

Preterm birth is the number one killer of babies, and those who survive an early birth often face serious and sometimes lifelong health challenges, such as breathing problems, jaundice, developmental delays, vision loss, and cerebral palsy. Even babies born just a few weeks too soon have higher rates of death and disability than full-term babies.

After being hospitalized during her pregnancy for having low amniotic fluid, Ms. Castrodad turned to the March of Dimes to learn more about her condition. She says the information gave her confidence to ask more questions at her next visit with her doctor about her pregnancy and the tests she might need. She asked to have her amniotic fluid re-checked, and it was found to be dangerously low again. Ismael was born 48 hours later by emergency c-section. Six days after he was discharged from the hospital, he developed jaundice as well as respiratory syncytial virus (RSV), a lung infection, and pneumonia, and had to be re-hospitalized.

Today, Ismael is an active 13-year-old who excels in school and loves playing soccer and singing. He has asthma, but no longer requires daily treatment for it. He enjoys working as an “assistant producer” for his mother’s TV show, “Mas Con Isamari Castrodad” (“More with Isamari Castrodad”). Most of all, Ismael loves sharing his story, his parents, say. During his year as National Ambassador, the family will travel the USA, compliments of United Airlines, to tell their story and support the March of Dimes mission to improve the health of babies in both English and Spanish.

When Isamari Castrodad tells her story, she emphasizes that women must develop an open dialogue with their doctors and not to be afraid ask questions and advocate for themselves. She often speak outs about the importance of preconception care and how women can educate and empower themselves even before they become pregnant. She has been Chair of the March of Dimes in Puerto Rico, and served as the March for Babies 2013 Chair in Puerto Rico.

The March of Dimes National Ambassador Program is an annual campaign, started in 1946, that puts a face on the March of Dimes mission. United Airlines will continue to serve as the official airline sponsor of the March of Dimes National Ambassador Program for the 11th consecutive year.

See a video of the family’s inspirational story and learn more about Ismael at https://www.youtube.com/watch?v=kuh4d1JJAPQ. Follow the family throughout the year as they travel the country visit on facebook.com/MarchofDimesNationalAmbassador.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health.  For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. For the latest resources and information, visit marchofdimes.org or nacersano.org. Find us on Facebook and follow us on Twitter.

Deserving Military Veteran Kevin McPeek Receives a New Smile From Rodeo Dental and Orthodontics

0

FT. WORTH, Texas, Dec. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — Many United States military veterans are eligible for healthcare benefits through the Department of Veterans Affairs (VA). However only a few of those veterans are eligible for dental benefits, and many others cannot afford the premiums for the optional VA Dental Insurance Program. In fact, the Homeless Veterans Dental Program reports that dental care is ranked as one of the top three unmet needs for homeless veterans.

Photo – http://photos.prnewswire.com/prnh/20151210/295129
Photo – http://photos.prnewswire.com/prnh/20151210/295128
Photo – http://photos.prnewswire.com/prnh/20151210/295127

Kevin McPeek is one of those veterans. He served in the Army as an 82nd Airborne Paratrooper from 1973 to 1977, but became disabled later in life by a sudden health condition that left his family in poverty and without access to dental care.  When Kevin began having trouble with his teeth, his wife, Cindy, tried desperately to get him some help.

“I took him to a dentist and they told me all the work that needed to be done on him,” she said. “The kids kept chipping in [money] to get him into the dentist and have work done. We tried to keep up, but we just couldn’t.”

Kevin and Cindy now live with their daughter in Texas and get by on Social Security Early Retirement Disability. “It’s only $1209 per month,” says Kevin. “And of that, the IRS takes out $189. We don’t have a lot of money.”

In order for veterans to qualify for full dental benefits through the VA, they must have developed a dental condition during their service, be 100 percent disabled, or have been a prisoner of war. Many families, like the McPeeks, do not meet these criteria and are left trying to live with painful dental problems or pay the costs out of pocket.

Cindy recounts their struggle vividly, which began after Kevin suffered from three brain aneurysms and underwent brain surgery.

“He spent seven weeks in the ICU,” she says. “Not knowing if he was going to make it was the worst part of that, it was really hard. Kevin was able to move to a different floor in the eighth week, and he was able to come home.”

Today Kevin suffers from permanent memory problems but otherwise has recovered remarkably. And although the family feels fortunate that he can read, walk, and talk in just the same way as before his aneurysms, they have suffered significant hardship from the medical bills. The McPeeks lost their home, sold their cars, and began racking up credit card debt. And soon afterwards, Kevin’s daily medications began taking a toll on his oral health.

“Kevin started having terrible trouble with his teeth,” says Cindy. “He was in pain, then his teeth started breaking off at the gum line. And it’s my understanding that it’s from the inhalers, which just eat at the teeth. He’s on three different ones and a nebulizer every day, so it just ate them away.”

Cindy wrote to Rodeo Dental and Orthodontics to ask for help for her husband. By then the family had already paid $3000 for a dental bridge that was falling out, and they were desperate to find a dentist who would offer them a payment plan. She had already written to at least 10 dentists without success.

“I told them I’m not asking for charity, I’m asking that you take care of my husband’s teeth and let me pay out what I owe,” says Cindy. “And Rodeo responded to me. I was so thankful. Justin called me from Rodeo and he said they had looked at our letter, and they try to help with the community, and they felt like we were deserving of having a little help. Never once did they make me feel like a charity case.”

Rodeo Dental’s Dr. Zarrabi and Dr. Mansour led a team of more than 30 people including doctors, dental assistants, schedulers and staff members who all came together to help Kevin. He would need multiple rounds of surgery to fix his dental problems, relieve his pain, and restore his health.

“This was a complete team effort,” says Dr. Zarrabi, dentist and CEO/co-founder of Rodeo Dental and Orthodontics. “We’ve got the most incredible team in the world. They came together, everybody got behind the McPeeks. And when they came in we heard their story and they’re just wonderful people. We felt like we had to give back. Especially with Mr. McPeek being a veteran, we thought it was really important to take care of him.”

Dr. Mansour is the oral surgeon who worked on Kevin, and he shares a similar sentiment.

“When Kevin and Cindy first walked in it broke my heart to see him in such pain and agony. It was tough for him to smile and for him to eat as well,” says Dr. Mansour. “And he’s such a brave soul. For him to go through that just really broke our hearts. We knew with modern dentistry, with modern medicine, and a great patient and a great team, we could fix this.”

Dr. Mansour began a two-month long treatment plan to restore Kevin’s smile. When asked if he was nervous about undergoing dental treatment, Kevin says not at all. “His whole office, all the people who work for him, are just absolutely marvelous. He was above and beyond anything I expected from a dentist.”

Kevin recently received his brand new set of teeth and he can’t stop smiling.

“I feel wonderful!” says Kevin, laughing. “I look in the mirror and I smile at myself. I can’t believe that’s me! And being able to smile at people, and they smile back. I don’t scare them anymore.”

His wife has also observed the changes that have occurred for her “miracle man,” as she likes to call him.  

“Oh he’s so proud of his teeth! He’s so proud of them,” says Cindy. “He looks in the mirror and he went for so long with bad teeth, then no teeth, and he got in the habit of covering his mouth with his hands when he would laugh. He loves his teeth! The people at Rodeo Dental are just amazing, amazing people.”

As told to Elizabeth C. Haynes.