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NY Non-Profit Helps Hispanic/Latino Seniors Manage Diabetes

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LAKE SUCCESS, New York, Nov. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — The IPRO-led Atlantic Quality Innovation Network (AQIN), the Medicare-funded healthcare quality improvement organization for New York, is scoring major gains in enrolling Hispanic and Latino Medicare beneficiaries in free Everyone with Diabetes Counts (EDC) workshops in and around New York City.

EDC workshops are led by certified community health workers and emphasize peer learning – classes are open to all seniors and cover everything from symptom management, exercise and healthy eating, to strategies for working more effectively with healthcare providers. With support from the New York City Department for the Aging’s network of 300 senior centers, AQIN graduated over 3,000 Medicare beneficiaries from the program in 2014 — with a total of 6,500 graduates in New York since IPRO began offering the program in 2008.

Studies find the prevalence of total diabetes (both diagnosed and undiagnosed) among all Hispanic/Latino groups is roughly 16.9 percent for both men and women, compared to 10.2 percent for non-Hispanic whites. Prevalence rises dramatically with age, reaching more than 50 percent for Hispanic/Latino women (overall) by the time they reach age 70 and 44.3 percent for men aged 70-74.

Overall, nearly one-third of adults 65 years and older in the U.S. have diabetes, according to the National Institutes of Health. Diabetes is the most common cause of blindness, kidney failure, and amputations in adults and a leading cause of heart disease and stroke. AQIN is using November’s American Diabetes Month to promote the availability of the free six-week workshops.                       

“The program empowers Medicare beneficiaries living with diabetes to take an active role in their health,” according to Janice Hidalgo, IPRO’s Director of Patient and Family Engagement Programs. “When you see beneficiaries transform and adopt a new attitude towards life, you can’t help but feel that we are the lucky ones for being part of their journey to a healthier life,” Hidalgo concluded.

AQIN is a Quality Innovation Network-Quality Improvement Organization (QIN-QIO), part of the Centers for Medicare & Medicaid Services’ QIO Program. QIN-QIOs bring Medicare beneficiaries, providers, and communities together in data-driven initiatives that increase patient safety, make communities healthier, better coordinate post-hospital care, and improve clinical quality. To learn more about the free classes, visit www.atlanticquality.org or call IPRO at 516-326-7767.

This material was prepared by the Atlantic Quality Innovation Network (AQIN), the Medicare Quality Innovation Network-Quality Improvement Organization for New York State, South Carolina, and the District of Columbia, under contract with the Centers for Medicare & Medicaid Services (CMS), an agency of the U.S. Department of Health and Human Services. The contents do not necessarily reflect CMS policy. 11SOW-AQINNY-TskB.2-15-26

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Mary Kay® Launches Limited Edition Mineral Eye Color Quads

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DALLAS, Nov. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Mary Kay® announced today the return of its ever-popular Mineral Eye Color Quads for a limited holiday release. The quads are available in four versatile, easy-to-use palettes: Autumn Leaves, Chai Latte, Sandstorm and Black Ice. Each eye quad features expertly coordinated shades with finishes that range from matte to high-shimmer, making it easy to emphasize your eyes this holiday season. Use just one or all four rich, beautiful shades for nearly endless options.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7639551-mary-kay-mineral-eye-color-quads/

“The Mineral Eye Color Quads blend beautifully, allowing you to create a neutral, day-time look and then build upon those shades to accentuate your eyes for the evening,” said Mary Kay Global Makeup Artist, Mariela Bagnato.

Bagnato suggests keeping the daytime look subtle using beige tones from the Mineral Eye Color Quad in Black Ice and pairing it with Mary Kay’s Bronzer and True Dimensions Sheer Lipstick in Subtly You. Once the sun sets, add intensity to the eyes with dark metallic shades from the Mineral Eye Color Quad in Black Ice. Emphasize your eyes in the evening with a neutral lip color such as NouriShine Plus Lip Gloss in Fancy Nancy. Finish the look with Mary Kay’s new illuminating powder, Sheer Dimensions Powder in Pearls.

The Mineral Eye Color Quads fit comfortably into the Mary Kay® Compact, and Mary Kay® Compact Mini. Suggested retail price for each quad is $20. Contact your local Mary Kay Independent Beauty Consultant or find one at marykay.com.

Also for the holiday season, Mary Kay recently launched two limited edition wrapped up and ready-to-go gift sets in a variety of scents. The Mary Kay Body Lotion & Lip Balm Gift Sets, available for $18, include a blissful lotion and luscious lip gloss available in three scents: cozy Sugar & Spice, delightful Berry & Cream and fresh Apple & Pear. The Mary Kay Cream & Sugar Body Gift Set, priced at $25, includes a scented exfoliation scrub and luscious body whip in a festive scent perfect for the holidays.

About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.

Media Contact:
Dana Rueda
TruePoint Communications
[email protected]
972.388.5517

holaciudad.com Unveils Redesigned Website

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WASHINGTON, Nov. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — ZGS Communications unveiled its newly redesigned website, holaciudad! (www.holaciudad.com), which marks its transformation as one of the hottest destinations for Latino visitors to access the latest in entertainment, lifestyle, sports and news.  Featuring a modern, cleaner design, holaciudad! offers a more engaging user experience, on mobile and desktop, with faster navigation and large format galleries.

The Spanish-language website’s commitment to empowering it’s audience to embrace their Latino culture and heritage, is illustrated by its new motto, Te Hace Sentir… It makes you feel. The vibrant holaciudad! not only connects Hispanic millennials to what’s trending now from Hollywood to Capitol Hill, the stories are crafted with a bold flavor that their audience craves.

“We are so excited to offer our loyal visitors a fresh, new experience”, said holaciudad! General Manager, Carmen Moras. “We’re celebrating our growth by connecting users with a rich digital platform that showcases our original, premium content.”

The freshly redesigned holaciudad! is mobile optimized and features a richer integration of photos, videos and interactive story elements. Moras added, “we plan to continue rolling out exciting new developments that pique the interests of our audience by helping them access the stories that they enjoy.”

For advertising opportunities, contact [email protected]  

Connect with www.holaciudad.com today.  

ZGS Communications is a Hispanic-owned media company, headquartered in Arlington, Virginia.  The company owns 9 Spanish-language television stations, representing the largest group of independent stations affiliated with the Telemundo network.  In addition, ZGS owns three radio stations serving Washington, DC and Tampa, and a Spanish-language web portal holaciudad.com. For over three decades, ZGS has been a leader in the industry with a profound commitment to localism and diversity; proudly serving and celebrating the Hispanic community with local news and programming on multiple platforms, as well as outreach, advocacy and grassroots events.

Dixie Chicks Return For Highly Anticipated North American Summer Tour Set To Kick Off In June 2016

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LOS ANGELES, Nov. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Innovators, renegades, villains, mothers, influencers and music superstars, Dixie Chicks, announced today a return to touring with their upcoming DCX MMXVI World Tour. The multiple Grammy Award®–winning and multi-platinum selling band will kick off their highly anticipated North American tour, produced by Live Nation, on June 1, 2016 at the Riverbend Music Center in Cincinnati, Ohio. DCX MMXVI World Tour will visit over 40 cities throughout the U.S. and Canada with dates lined up in New York City, Los Angeles, Toronto, Chicago, Vancouver, Washington DC, San Francisco, Philadelphia, Boston and more. A full list of dates is below. The North American leg of the DCX MMXVI World Tour immediately follows the group’s previously announced European tour shows.

Photo – http://photos.prnewswire.com/prnh/20151115/287461

Citi® cardmembers will have access to pre-sale tickets beginning Wednesday, Nov. 18 at 10 a.m. local time through Citi’s Private Pass® Program. For complete pre-sale details, visit www.citiprivatepass.com. Tickets for the general public go on sale starting Nov. 20 at www.livenation.com.

Since their first album, the music of the Dixie Chicks has stirred emotions in fans across the world making them one of the most biggest and most influential bands of our time. Not just “big for a country band” or “big for a big female band,” the Dixie Chicks are a multi-platinum selling act in North America, Europe and Australia. They are one of a mere handful of acts with multiple albums achieving “diamond” status (meaning sales over 10 million copies) – both WIDE OPEN SPACES (1998) and FLY (1999) hit that stratospheric landmark – and over the years have sold over 30 million albums worldwide and won thirteen Grammy Awards. Their on-stage reputation has helped them sell over $100 million worth of concert tickets while outspoken songs like “Goodbye, Earl” and “Not Ready To Make Nice” made it clear that this power trio played by nobody’s rules. The Dixie Chicks have grown from a band into a cultural force becoming the biggest selling female band of all time in the U.S.

For the latest on the Dixie Chicks:
www.dixiechicks.com
www.facebook.com/dixiechicks
www.twitter.com/dixiechicks

DCX MMXVI World Tour
All dates, cities and venues below subject to change.

DATE

CITY

VENUE

ON SALE

Wed., June 1, 2016

Cincinnati, OH

Riverbend Music Center

Sat., Nov. 21

Fri., June 3, 2016

Cleveland, OH

Blossom Amphitheater

Fri., Nov. 20

Sat., June 4, 2016

Detroit, MI

DTE Energy Music Theatre

Mon., Nov. 23

Sun., June 5, 2016

Chicago, IL

Hollywood Casino Amphitheater

Sat., Nov. 21

Wed., June 8, 2016

Holmdel, NJ

PNC Bank Arts Center

Mon., Nov. 23

Fri., June 10, 2016

Pittsburgh, PA

First Niagara Pavilion

Fri., Nov. 20

Sat., June 11, 2016

Saratoga Springs, NY

Saratoga Performing Arts Center

Fri., Nov. 20

Mon., June 13, 2015

New York, NY

Madison Square Garden

Mon., Nov. 23

Tues., June 14, 2016

Boston, MA

Xfinity Center

Mon., Nov. 23

Thurs., June 16, 2016

Bangor, ME

Darling’s Waterfront Pavilion

Sat., Nov. 21

Fri., June 17, 2016

Hartford, CT

Xfinity Theatre

Fri., Nov. 20

Sat., June 18, 2016

Camden NJ

BB&T Pavilion

Sat., Nov. 21

Tues., June 21, 2016

Toronto, ON

Molson Canadian Amphitheatre

Fri., Nov. 20

Wed., June 22, 2016

Toronto, ON

Molson Canadian Amphitheatre

Fri., Nov. 20

Fri., June 24, 2016

Hershey, PA

Hersheypark Stadium

Sat., Nov. 21

Sat., June 25, 2016

Bristow, VA

Jiffy Lube Live

Sat., Nov. 21

Thurs., July 7, 2016

Vancouver, BC

Rogers Arena

Fri., Nov. 20

Fri., July 8, 2016

Seattle, WA

White River Amphitheater

Fri., Nov. 20

Sat., July 9, 2016

Portland, OR

Sunlight Supply Amphitheater

Fri., Nov. 20

Tues., July 12, 2016

San Francisco, CA

Shoreline Amphitheater

Sat., Nov. 21

Wed., July 13, 2016

Sacramento, CA

Toyota Amphitheater

Sat., Nov. 21

Fri., July 15, 2016

San Diego, CA

Sleep Train Amphitheater

Fri., Nov. 20

Sat., July 16, 2016

Las Vegas, NV

Las Vegas Arena

Sat., Nov. 21

Sun., July 17, 2016

Phoenix, AZ

AK-Chin Pavilion

Mon., Nov. 23

Wed., July 20, 2016

Irvine, CA

Irvine Meadows Amphitheatre

Fri., Nov. 20

Fri., August 5, 2016

Dallas, TX

Gexa Energy Pavilion

Sat., Nov. 21

Sat., August 6, 2016

Houston, TX

Cynthia Woods Mitchel Pavilion

Fri., Nov. 20

Sun., August 7, 2016

Austin, TX

Austin360 Amphitheater

Fri., Nov. 20

Wed., August 10, 2016

Virginia Beach, VA

Farm Bureau Live

Sat., Nov. 21

Fri., August 12, 2016

Raleigh, NC

Walnut Creek Amphitheatre

Fri., Nov. 20

Sat., August 13, 2016

Charlotte, NC

PNC Music Pavilion

Fri., Nov. 20

Sun., August 14, 2016

Atlanta, GA

Alpharetta Amphitheater

Sat., Nov. 21

Wed., August 17, 2016

Nashville, TN

Bridgestone Arena

Sat., Nov. 21

Fri., August 19, 2016

Tampa, FL

MidFlorida Credit Union Amphitheater

Sat., Nov. 21

Sat., August 20, 2016

West Palm Beach, FL

Perfect Vodka Amphitheater

Sat., Nov. 21

Wed., August 24, 2016

St. Louis, MO

Hollywood Casino Amphitheater

Sat., Nov. 21

Thurs., August 25, 2016

Indianapolis, IN

Klipsch Amphitheater

Fri., Nov. 20

Sat., August 27, 2016

Minneapolis, MN

Minnesota State Fair

Fri., Nov. 20

Tues., August 30, 2016

Kansas City, MO

Sprint Center

Sat., Nov. 21

Thurs., September 1, 2016

Denver, CO

Fiddler’s Green Amphitheatre

Fri., Nov. 20

Fri., September 2, 2016

Salt Lake City, UT

USANA Amphitheater

Fri., Nov. 20

Mon., October 10, 2016

Los Angeles, CA

Hollywood Bowl

Fri., Nov. 20

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. For additional information, visit www.livenationentertainment.com.

Post’s Honey Bunches of Oats® Invites Celebrities to Join the Social Movement #LatinosConDedicacion Launching at The 16th Annual Latin GRAMMY® Gift Lounge

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Singer Wisin, who participated in the 2015 Latin Recording Academy® Person of the Year Gala, shared his dedication with fans. For every person that shares the hashtag #LatinosConDedicacion from November 16, 2015 to January 3, 2016, Honey Bunches of Oats® will donate 11 meals ($1) to Feeding America® with a goal of donating 110,000 meals. Photo credit: WireImage

LAKEVILLE, Minnesota, Nov. 16, 2015 /PRNewswire-HISPANIC PR WIRE/— Post Foods, LLC Honey Bunches of Oats® deepens its reach and commitment to the Hispanic community with the launch of #LatinosConDedicacion, a program that invites celebrities and fans at the 16th Annual Latin GRAMMY® Gift Lounge to share what inspires their spirit of commitment and dedication in everything they do.

Photo – http://photos.prnewswire.com/prnh/20151111/286479
Photo – http://photos.prnewswire.com/prnh/20151111/286480

For every person that shares the hashtag #LatinosConDedicacion from November 16, 2015 to January 3, 2016, Honey Bunches of Oats® will donate 11 meals ($1) to Feeding America®’s network with a goal of donating 110,000 meals. $1=11 meals secured by Feeding America on behalf of member food banks. More than one in six Latinos in the U.S. are served by the Feeding America network each year, totaling nine million Latino adults, seniors, and children1.

“The Latin GRAMMYS are the perfect stage to premiere a program anchored on the passion that characterizes Hispanics,” said Mili Laddha, Senior Brand Manager, Post Honey Bunches of Oats. “Honey Bunches of Oats is a loved brand by the Hispanic community. We want to demonstrate our dedication back to the community by turning every hashtag into support for families that need it this holiday season.”

Backstage at the gift lounge, Honey Bunches of Oats will display an interactive station showcasing a live feed of people pledging. In addition, celebrities will be surprised with a custom gift that includes a breakfast in a box and a limited edition Golden Spoon Award engraved with #LatinosConDedicacion. The golden spoon recognizes their talent and commitment to the community and serves as a symbol for the meals the brand will donate.

For more brand information, visit HoneyBunchesofOats.com. For photos, and exclusive content about the 16th Annual Latin GRAMMY® Gift Lounge, please visit facebook.com/PensemosPositivo.

1 Feeding America, Hunger in America 2014, National Report. August 2014.

About Post Foods, LLC
Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company’s founding in 1895. Post’s portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post® Shredded Wheat, Post® Raisin Bran, Grape-Nuts®, Honeycomb® and Post Goodness™-To-Go. Post is dedicated to nourishing goodness, providing consumers with a variety of breakfast choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. For more information about Post Foods, visit www.PostFoods.com.

About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger.™ Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

John Frieda® Colour Reinvention. Rethink Everything.

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NEW YORK, Nov. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — John Frieda® Hair Care They’re the kind of hair care innovations you dream about – products that let you wash in brighter or deeper tones in minutes, perfectly blur regrowth to give your colour extra mileage between touchups, and conjure up satiny-soft, air-dry waves you can run your fingers through. And while the majority of these products won’t be officially available until 2016, you can get these John Frieda® innovations online through a target.com presale event, starting today.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7688951-new-john-frieda-products-launch-target/   

You choose the effect: With revolutionary, in-shower treatments that take your hair up to 1 shade lighter or darker for just $9.99, John Frieda® Hair Care is changing the hair-colour game.

  • If you’re a natural or colour-treated blonde, the brand’s new Go Blonder In-Shower Treatment (the newest product in its celebrated Sheer Blonde® line) instantly lifts blonde hair up to 1 shade in just one wash, to help you maintain a bright, natural-looking blonde. And it works all over, softening dark roots and lightening blonde tones to give you believable, shimmering colour from root to tip. The peroxide-based lightener lifts melanin from the hair cuticle to brighten strands and is designed to be used once a month or 1-2 times between your colouring cycle.

Meanwhile, the John Frieda® hair care experts have completely reinvented its Brilliant Brunette® collection, with treatments, shampoos and conditioners that let every brunette customize the shade of her dreams – whether warm and honey toned or dark and rich – right in the shower.

Made with a proprietary technology, New Brilliant Brunette® Visibly Brighter™ In-Shower Treatment instantly lifts brunette colour up to 1 shade, bringing out its lighter, warmer dimensions.

  • As with the John Frieda® new in-shower treatment for blondes, it’s designed to be used once a month. Both formulas deliver gentle, all-over permanent lightening without radically altering your colour. Bonus: They’re refreshingly easy to use (no precise application required), with built-in toners to ensure perfect, natural-looking results.
  • New Brilliant Brunette® Visibly Deeper™ In-Shower Treatment instantly darkens hair by up to 1 shade, locking in rich, cool brunette colour with dimension and shine. The semi-permanent formula can also be used to refresh fading brunette hues. Use it after shampooing, once or twice a week.

For both brunette in-shower treatments, the John Frieda® hair care experts are introducing complementary shampoos and conditioners.

  • New Brilliant Brunette® Visibly Deeper™ Shampoo and Conditioner ($9.99 each) gradually infuses cool tones to keep brunette shades fresher, longer.
  • Conversely, the new Visibly Brighter™ Shampoo and Conditioner ($9.99 each) gradually brighten & illuminate glowing brunette tones for a natural looking, sun-kissed glow. .
  • At the same time, the brand is launching an entirely new product, Root Blur™. In four palettes, it’s a temporary root cover-up that lets you blend your ideal colour match to disguise dark roots or grey regrowth instantly and seamlessly.
  • And – under the brand’s legendary Frizz Ease® banner – it’s also reintroducing Dream Curls® Stying Foam, an innovative air dry styler that gives you beautifully defined, touchable waves without a hint of crunchiness.

These great innovations will be available, starting today, online through a pre-sale event on target.com.  So if you want to customize and perfect your colour without waiting for your next salon session, or finally nail the perfect curly look with ease, click to it.

Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. The Kao USA Inc. portfolio includes Ban® antiperspirant deodorants and Total Refresh® Cooling Body Cloths; Jergens® and Curel® hand and body lotions; Biore® facial care; John Frieda® Frizz-Ease®, Luxurious Volume®, Sheer Blonde®, Beach Blonde®, Brilliant Brunette®, Radiant Red® and Precision Foam Colour professional hair care products. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.

NOTE TO EDITORS: FOR MORE INFORMATION, PRODUCT IMAGES OR SAMPLES:  See Contact.

Main Street Bondholders to Host “Meet the Bondholders” Event in San Juan

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WASHINGTON, Nov. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — On Wednesday, November 18, Main Street Bondholders will host a “Meet the Main Street Bondholders” event in San Juan, Puerto Rico. Main Street Bondholders is a coalition formed by the 60 Plus Association, America’s largest free market-focused seniors’ advocacy group, which consists of individual Puerto Rican small bondholders who are affected by the Commonwealth’s debt crisis. The group strongly condemns the Obama Administration’s plan to enact Super Chapter 9 for the Island, which will give it the authority to wipe out all bondholders.

“Meet the Main Street Bondholders” will be the first event for the coalition and will serve as an opportunity for media in Puerto Rico to meet coalition members.

“Our members are regular, hardworking Americans who invested their lifetime savings in Puerto Rican bonds and stand to lose everything because of Governor Garcia Padilla’s plan to drive the Island to default,” said 60 Plus Association Vice-President, Matthew Kandrach. “We hope that by introducing the Governor to the very people that he intends to harm, it will shed light on the fact that the biggest losers of his policies and the debt are the Puerto Rican people themselves.”

What: Meet the Main Street Bondholders
When: Wednesday, November 18 at 11:30 a.m. AST
Where: Los Chavales Restaurant – 255 F.D. Roosevelt Avenue, San Juan, PR 00918
RSVP: Event attendees must RSVP to [email protected]

Main Street Bondholders Coalition is a project of the 60 Plus Association, and is comprised of small bondholders from across America who are committed to a policy process that returns Puerto Rico to sound financial management, respect for the rule of law, and the protection of their retirement savings.

Fill Your Prescription at Kmart Pharmacy for Savings and the Chance to Win a $500 Kmart Gift Card

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BETHLEHEM, Pennsylvania, Nov. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — Kmart has teamed up with FamilyWize, a community service partnership focused on improving the health and well-being of individuals, families and communities, to help make prescription medications more affordable. At a time when healthcare costs are rising, the alliance is more important than ever.

Kmart and FamilyWize are committed to making sure that no one ever has to choose between paying for their medication or their basic necessities. With this collaboration, residents of Puerto Rico can now go into any Kmart pharmacy to fill their prescriptions and receive the FamilyWize Prescription Savings Card to help save an average of 42 percent* on their prescription medication.

Whether you are insured, uninsured or underinsured, simply showing the FamilyWize Prescription Savings Card at Kmart while filling a prescription can help you save significantly on your prescription medications.

The FamilyWize Prescription Savings Card:

  • Is free to everyone – both insured and uninsured
  • Covers all FDA approved prescription medications
  • Is easy to use with no registration, activation or restrictions due to preexisting conditions
  • Has unlimited use – show it every time you fill a prescription

Kmart Rewards Program Members can get additional benefits as well. Kmart pharmacy customers who participate in the Shop Your Way® Pharmacy Rewards program will receive $10 back in points* (10,000 points) for every five prescriptions filled in addition to their savings with the FamilyWize Prescription Savings Card.  Plus, each time a customer fills a prescription at a Kmart pharmacy using the FamilyWize Prescription Savings Card for the remainder of 2015, they will be entered for a chance to win a $500 Kmart gift card – just in time to start the New Year off right! No purchase is necessary, see store for details.

The FamilyWize Prescription Savings Card is also available at familywize.org and via the free FamilyWize app. Since 2008, the FamilyWize Prescription Savings Card has saved residents of Puerto Rico nearly $3 million*. 

To locate the Kmart Pharmacy near you and start saving on your prescriptions, visit kmartpharmacy.com.

*Subject to Shop Your Way® Pharmacy Rewards program terms and conditions. Points are valid for two weeks once received on the purchase of non-pharmacy merchandise. This offer is not valid for and cannot be used by any patient who is a beneficiary of a federal healthcare program, such as Medicare Part D, Medicare Advantage, Medicare Part B, Medicaid, TRICARE or Plan de Salud del Gobierno de PR (PSG). Offer not valid in LA for controlled substance prescriptions or in AR, MA, NJ, NY, Virgin Islands and Guam. By accepting Shop Your Way® member benefits and offers, you agree to the Shop Your Way® terms and conditions, available at www.shopyourway.com/terms.

* The FamilyWize Prescription Savings Card saved an average of 42% on prescription medications in 2014.

CONTACT: Liz Beggs, [email protected], 415-734-1443

Monumental Shifts from English to Hispanic Media Fuel Total Market Growth in Automotive Industry

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FAIRFAX, Virginia, Nov. 16, 2015 /PRNewswire-HISPANIC PR WIRE/ — A new study released by AHAA: The Voice of Hispanic Marketing confirms that shifting English media dollars to Hispanic directly leads to Total Market growth in the Auto sector category. A five-point allocation shift from English to Hispanic media resulted in a growth acceleration of nine points in Total Market annual revenue.

“This year, we have found in our study series that Consumer Packaged Goods, Retail, Financial Services, and Insurance companies shifting ad spend allocation from English to Hispanic-dedicated media experience a significant boost in corporate revenue growth while companies decreasing Hispanic allocation tend to see a slow down,” said AHAA Research Chair Carlos Santiago. “The numbers we are seeing in the auto sector is far greater. This is one of the highest allocation growth impacts found in any category studied thus far, pointing to the vast untapped opportunity available across all categories.”

The automotive category increased its ad spend in Hispanic media by $700 million – a massive 163 percent compared to a 30 percent increase in English Media since 2010. The total category currently invests $1.1 billion against Hispanic-dedicated efforts with the average auto company augmenting its Hispanic media spend by 156 percent, to $26 million – in other words, this sector doubled the average Hispanic allocation percentage to 8.4 percent in four years.

The breadth and depth of the new investment levels in Hispanic media allocation is unprecedented with 17 leading marketers in the Best-In-Class and Leader allocation tiers, including nine manufacturers, three dealer associations, one major national dealer, and three services and parts companies. Toyota and Nissan are top Hispanic media spenders at $157 million and $155 million, respectively, while Autozone and Hyundai are tied for Hispanic allocation percentage at 21 percent with Nissan right behind them at 16 percent. Of this honor roll, Nissan, Honda, Kia, Hyundai, Ford Dealers and Honda Dealers took major leaps in increasing investment upwards of $30 million and shifting beyond five allocation points to Hispanic media.

AHAA Chair Linda Lane Gonzalez, president of viva partnership, explains, “The automotive industry benefited from Hispanic expenditures in durable goods during the Great Recession and marketers saw this as a solid rationale to invest. Because of early and significant investment, auto marketers have been successful at migrating Hispanic consumers towards higher-end models, and luxury auto brands are making their entry into the Hispanic segment.”

Methodology

Data was collected from Nielsen Monitor Plus which tracked over 340K companies’ advertising expenditures in English and Spanish.  This data was analyzed by Santiago Solutions Group for AHAA.  SSG divided companies into 5 Tiers according to the percent allocation to Spanish/Bilingual media: Best-in-Class (more than 14.2%), Leaders (6.4%-14.2%), Followers (3.6%-6.3%), Laggards (1.0%-3.5%), and On the Sidelines (Less than 1%). SSG also segmented the Top 500 Overall Spending (English + Spanish) Companies for years 2010-2014, thus permitting the analysis of trends in the marketplace. Ad Spend Includes spending in Network TV, Spot TV, Cable TV, Radio, Magazines, Newspaper & FSI. It excludes B2B, Display, Outdoor and Cinema.

About AHAA: Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.