Delta Announces Intention to Acquire Additional Shares of Grupo Aeromexico

November 18, 2015

ATLANTA and MEXICO CITY, Nov. 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — Delta Air Lines (NYSE: DAL) intends to acquire up to an additional 32 percent of the outstanding capital stock of Grupo Aeromexico S.A.B. de C.V. (BMV: AEROMEX) through a cash tender offer for MXP$43.59 per share. This investment will strengthen the airlines’ partnership, provide more travel options for customers in the U.S. and Mexico and deliver the industry’s best customer experience.

Logo – http://photos.prnewswire.com/prnh/20090202/DELTALOGO

Currently, Delta owns approximately 4.1 percent of the outstanding shares of Grupo Aeromexico and holds an option to acquire an additional 8.1 percent. Separately, the Delta pension trust holds options to acquire approximately 4.6 percent of Grupo Aeromexico. Following completion of the tender offer, Delta and the Delta pension trust collectively would own and/or have options to acquire up to a total of 49 percent of the outstanding shares of Grupo Aeromexico.

“This new investment demonstrates Delta’s confidence in Mexico’s future and deepens our relationship with Aeromexico, cementing Delta’s long-term commitment to the customers we serve to, from and through Latin America,” said Delta President Ed Bastian.

Delta intends to commence the tender offer once required regulatory approvals in Mexico and the United States have been obtained. The tender offer will be subject to terms to be disclosed and customary closing conditions, including the acquisition by Delta of a minimum number of shares in the tender offer. The transaction also is subject to approval by the Boards of Directors of Delta and Grupo Aeromexico.

Delta and Aeromexico launched their first codeshare in 1994. In 2011, Delta entered into an enhanced commercial agreement with Aeromexico, and in 2012, Delta invested USD$65 million in shares of Grupo Aeromexico, the parent company of Aeromexico. In March, Delta and Aeromexico filed an application with the U.S. Department of Transportation seeking antitrust immunity for a new joint venture on flights between the United States and Mexico. The request also was submitted for approval to the Mexican antitrust authorities, the Comision Federal de Competencia Economica (Federal Economic Competition Commission).

About Delta Air Lines

Delta Air Lines is working to be the best U.S. airline in Latin America and the Caribbean. Its achievements have been recognized with five World Travel Awards in 2015 in the categories of North America’s Leading Airline and United States’ Leading Airline to the Caribbean, to Central America, to South America and to Mexico. Additionally, Delta was recognized with two top customer service distinctions by Latin Trade’s Best of Travel Annual Awards 2015, leading the categories of “Best Self-Check-In” and “Best Food and Beverage in the Delta One™ cabin”. Delta continues to grow in Latin America through its long-term exclusive alliances with GOL Linhas AEreas Inteligentes and Aeromexico and is committed to building a solid regional footprint thus enhancing its global network and offering a better overall experience for its customers. Delta provides service to 32 countries and 49 destinations in the region offering over 1,300 weekly flights between Latin America/Caribbean and the U.S.

Delta Air Lines serves more than 170 million customers each year. Delta was named to FORTUNE magazine’s top 50 World’s Most Admired Companies in addition to being named the most admired airline for the fourth time in five years. Additionally, Delta has ranked No.1 in the Business Travel News Annual Airline survey for four consecutive years, a first for any airline. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 316 destinations in 57 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 800 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia as well as a joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with key hubs and markets including Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St. Paul, New York-JFK, New York-LaGuardia, Paris-Charles de Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has invested billions of dollars in airport facilities, global products and services, and technology to enhance the customer experience in the air and on the ground. Additional information is available on the Delta News Hub, as well as delta.com, Twitter @DeltaNewsHub, Google.com/+Delta, Facebook.com/delta and Delta’s blog takingoff.delta.com.

All-New 2017 Hyundai Elantra Makes Its Debut At The Los Angeles Auto Show

November 18, 2015

LOS ANGELES, Nov. 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — Hyundai today reveals its all-new 2017 Elantra at the Los Angeles Auto Show. As one of Hyundai’s all time best-selling models, the new Elantra enters its sixth-generation building on the momentum and success of its proven award-winning formula and strong value proposition by offering a bold aerodynamic design with sophisticated styling, all-new efficient powertrains for enhanced fuel economy, better ride quality and noise insulation, and comprehensive safety with class-above features.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7506059-hyundai-2017-elantra-laas/

Assembled in both Montgomery, Alabama and Ulsan, South Korea, the new Elantra distinguishes itself from the compact car class with the addition of segment-first premium convenience and safety technologies, and is expected to receive a Top Safety Pick+ rating from the Insurance Institute for Highway Safety (IIHS) and a 5-Star Safety Rating from the National Highway Traffic Safety Administration (NHTSA). The 2017 Elantra will arrive at Hyundai dealers in January.

STRIKING EXTERIOR DESIGN
The new Elantra projects confidence with sculpted body forms complemented by smoothly contoured lines that reveal the underlying inspiration of Hyundai designers. Inspired by the concept of dynamic precision, Elantra’s architecture was a perfect platform for collaboration between Hyundai designers and engineers to blend advanced styling with functional aerodynamics.

From the front, the new Elantra is defined by Hyundai’s signature hexagonal grille that projects a distinctive character when combined with its modern lighting signatures, including available HID headlights with Dynamic Bending Lights and unique vertical LED daytime running lights, which are firsts for Elantra. Elantra’s sporty lower front fascia integrates functional front wheel air curtains, a component that is derived from the Sonata Hybrid that helps manage air flow from the front of the vehicle and around the wheels to minimize turbulence and wind resistance. In addition, underbody covers, an aerodynamic rear bumper bottom spoiler and rear decklid designed with an expanded trunk edge contribute to Elantra’s 0.27 coefficient of drag.

Elantra features a sleek bodyside character line that accentuates a sweeping side window silhouette and striking side profile. Available premium features such as 17-inch alloy wheels, all-new LED door handle approach lights, side mirror LED turn signal indicators and LED taillights with high tech graphics add a level of sophistication and detail to this class-above compact sedan. The 2017 Elantra will be offered in eight exterior colors, five of which are new to the model. Elantra’s overall length has increased by just under an inch and its proportions are further enhanced by increasing its width by 1.0-inches, presenting a more athletic stance and stable appearance.

2017 Elantra Improved Proportions

Specification (in.)	2016 Elantra	Change	2017 Elantra
Overall Length	179.1	+0.8	179.9
Overall Width	69.9	+1.0	70.9
Overall Height	56.5	–	56.5
Wheelbase	106.3	–	106.3

MODERN INTERIOR DESIGN
On the inside, Elantra continues to depict a modern driver-oriented design that is optimized for intuitive control, improved interior roominess, high-quality materials and premium technology features. The contemporary interior design integrates premium soft-touch materials in key touch points and high-tech details to create an inviting and comfortable interior environment for all passengers.

The wide design of the instrument panel provides a feeling of spaciousness and is available with a 4.2-inch color TFT LCD instrument display for improved driver visibility and functionality. The rest of the center stack is laid out in a horizontal design with buttons and controls placed in logical groups by function, and a slight seven degree tilt toward the driver for optimal ergonomics. Available premium convenience features such as a segment-first integrated memory system for the power driver seat and side mirrors, dual automatic temperature control with auto defogging system and auto-dimming rearview mirror further enhance driving comfort, along with advanced ergonomic front seats. The front seats feature high-tension lightweight seat frames for improved performance against collisions, and a multi-firmness seat pad to help reduce driver fatigue over long distances.

In fact, all of Elantra’s seats, covered in either cloth or available leather, are made of SoyFoam™, an environmentally friendly seating foam that substitutes petroleum based polyol with hydroxyl-functionalized soybean oil and optimizes the formulation/process to maximize mechanical performance. For added comfort and convenience, passengers enjoy available heated front and rear seats with a versatile 60/40 split-folding rear seat. Elantra also offers class-above total interior volume with improved front and rear headroom. At 110.2 cu. ft. of total interior volume, the 2017 Elantra is classified as a Midsize car by the EPA, which is a class above Mazda3, Ford Focus and some premium models.

2017 Elantra Class-Above Interior Volume

Specification (cu.ft.)	2017 Hyundai Elantra	2016 Ford Focus	2016 Mazda3	2016 Honda Civic	2016 Toyota Corolla
Passenger Volume	95.8	90.7	96.3	97.8	97.5
Cargo Volume	14.4	13.2	12.4	15.1	13.0
Total Interior Volume	110.2	103.9	108.7	112.9	110.5
EPA Size Classification	Midsize	Compact	Compact	Midsize	Midsize

Premium Model Comparison

Specification (cu.ft.)	2017 Hyundai Elantra	2016 Audi A4	2016 Acura ILX
Passenger Volume	95.8	90.6	89.3
Cargo Volume	14.4	12.4	12.3
Total Interior Volume	110.2	103.0	101.6
EPA Size Classification	Midsize	Compact	Compact

In addition to passenger comfort, improving interior cabin noise management and reducing road noise were top development priorities for Hyundai engineers. To reduce engine sound a hood insulator is equipped on the majority of Elantra models. Engineers also reduced the aperture size in the front dash panel by 25 percent, increased the thickness of the front door window glass, and added various sound absorption materials in all pillars, inner fenders and floorpan. In an effort to further improve NVH characteristics, engineers also applied plastic and rubber bushings to the front sub-frame and increased the bushings size of the lower control arm.

REFINED & RESPONSIVE CHASSIS
The 2017 Elantra is not only lighter than the outgoing model, but its rigid chassis is now reinforced with 53 percent advanced high-strength steel compared to 21 percent from the previous model, providing improved stiffness at a lower body weight. This increased utilization results in a 29.5 percent stiffer torsional rigidity and 25.3 percent greater bending strength, which bring improvements in vehicle ride and handling, quietness, durability and driving performance. Furthermore, the new Elantra increased structural adhesive application 40 times at higher stress points on the chassis and to reinforce welding areas. A component often found in aerospace applications, these structural adhesives also contribute to improved NVH and vehicle dynamics due to extra stiffness in the chassis. Hyundai engineers focused on these enhancements to develop a more rigid body structure in an effort to target top safety ratings by the IIHS and NHTSA.

Improved ride comfort, handling and stability are achieved through Elantra’s redesigned rear suspension geometry that modifies the angle of the rear shock absorbers and changed the position of the coil springs on the coupled torsion beam axle. Additionally, an increase in rear bushing diameter helps to improve long term durability. Elantra’s front suspension uses an optimally designed McPherson strut with coil springs and gas shock absorbers along with a front stabilizer bar to help reduce body roll when cornering. The standard Motor-Driven Power Steering (MDPS) system instantly adjusts to changing driving conditions for greater precision and steering feel while improving fuel economy. Increased caster provides safe and reliable steering feedback at highway speeds.

NEW EFFICIENT POWERTRAINS
For 2017, the new Elantra receives two all-new powertrains designed for improved fuel efficiency and everyday drivability performance. The standard engine available on the base SE and Limited trim is a 2.0-liter Nu MPI Atkinson four-cylinder engine producing a peak 147 horsepower at 6,200 rpm and 132 lb. ft. of torque at 4,500 rpm (estimated). This Atkinson cycle-type engine reduces pumping loss by delaying the close timing of the intake valve in the compression stroke, therefore maximizing the expansion ratio – it is the only Atkinson cycle engine to be combined with multi-port injection in the compact class. This greater expansion ratio is made more efficient by allowing additional energy to be produced. Furthermore, this engine features a high compression ratio of 12.5.

Other enhancements include intermediate valve cam phasing that increases the operational range of the intake valves and helps to reduce pumping loss. High energy ignition coils are also adopted to increase combustion efficiency through increasing spark intensity. A new electronically controlled thermostat decreases pumping energy and allows the thermostat to open at a higher temperature. Finally, piston cooling jets are added to cool down the piston by spraying oil at the lower position of the piston resulting in knock stability and fuel economy improvements. All of this results in up to a 2.2 percent increase in efficiency for optimized fuel economy, and an anticipated 29 city / 38 highway / 33 combined mpg (internal estimate for 6-A/T).

This 2.0-liter Nu four-cylinder engine is paired with either a standard six-speed manual transmission (available only on the SE trim) or Elantra’s next generation six-speed automatic transmission. The new automatic transmission helps deliver dynamic performance with an overall 3.3 percent increase in efficiency for optimized fuel economy. A new valve body improves gear shift responsiveness and control, while an optimization in oil pump size aids in improving operating efficiency. A multi-clutch torque converter is also a new addition that allows more control over lock-up. Finally, rolling resistance and friction are minimized by adopting double angular ball bearings.

The second powertrain is an all-new 1.4-liter Kappa turbocharged GDI four-cylinder engine equipped on the Elantra Eco trim, available in Spring 2016. This engine produces 128 horsepower at 5,500 rpm and a robust 156 lb-ft. of torque at a low 1,400 ~ 3,700 rpm and will be mated to an EcoShift seven-speed dual-clutch transmission. The Eco trim is projected to achieve an unsurpassed estimated 35 mpg combined rating based on internal testing.

Other features of the 1.4L turbocharged GDI four-cylinder engine include an integrated cylinder head and exhaust manifold that improves fuel economy 5~7% at higher engine speeds. An optimized straight intake port increases tumble flow for fast combustion, suppressing knock tendency and improving fuel economy. The turbocharger is a single scroll design with an electric wastegate actuator. The optimized turbine and compressor employs a sophisticated scavenging strategy that improves low-end torque and response, while the electric wastegate actuator improves low-end torque and part-load fuel economy by reducing back pressure. Finally, the high pressure fuel injectors have six individually sized laser drilled holes to optimize the fuel spray pattern.

Both engines feature a multitude of friction-reducing and cooling components and high efficiency engineering features designed to enhance fuel economy and maximize performance. In addition, all Elantra trims are equipped with the new Drive Mode Select feature that adjusts both powertrain performance and steering effort, allowing the driver to customize the driving character by selecting from three modes: Eco, Normal or Sport, simply by touching a button on the center console.

COMPREHENSIVE SAFETY
In addition to the strengthened chassis, the 2017 Elantra makes structural improvements to the front side members that are now a hexagonal design and the dash-to-cowl connection has also been reinforced. The front apron to the A-pillar now features a straight and continuous load path and has hot stamping applied on the front side rear lower member. B-pillar assemblies feature partial softening hot stamping that start with a reinforcement section (150kgf grade) and then transition into a softening section (100kgf grade) to help absorb side impact. The rear doors also feature dual impact beams. A seven airbag system is standard, including a new driver’s knee airbag, along with Electronic Stability Control, Vehicle Stability Management, Traction Control, ABS and a Tire Pressure Monitoring System. The 2017 Elantra is expected to receive an IIHS Top Safety Pick+ and NHTSA 5-star safety rating.

New for 2017, the Elantra also offers a wide array of advanced safety technologies, often reserved for luxury cars, to provide another defensive safety layer for its passengers beyond the standard safety system. Available Automatic Emergency Braking with class-exclusive Pedestrian Detection is a technology that utilizes both the front forward facing radar and camera through sensor fusion to detect a vehicle or pedestrian, and warn the driver of a potential collision. If the driver does not react to avoid the impact, the system will apply emergency braking.

Additional Elantra-first safety technologies include available Lane Keep Assist, Blind Spot Detection with Rear Cross-Traffic Alert and Lane Change Assist, and a rearview camera, now with dynamic guidance. Lane Keep Assist uses a forward-facing camera to detect lane markings and will alert the driver if the vehicle drifts outside the lane without signaling. The system will apply corrective steering assistance if necessary, and is another active safety tool to assist Elantra drivers and help prevent accidents.

INTELLIGENT TECHNOLOGY & FEATURES
The 2017 Elantra truly advances ahead of the compact car class with innovative technology that enhances driver confidence and convenience, without the premium price. Elantra’s segment-exclusive hands-free Smart Trunk, allows Elantra drivers to conveniently open the trunk if their hands are full by simply approaching the rear of the vehicle with the key fob in a purse or pocket. An audible beep will sound three times, and the trunk will automatically open, making it easy to place items in the cargo area.

The new Elantra enhances the driver experience with available all new Dynamic Bending Light and Smart Cruise Control technology. Dynamic Bending Light (DBL) works in tandem with the HID headlights, so they turn-in with the direction of the steering wheel for better nighttime visibility and safety, while the additional High Beam Assist feature automatically dims the high beams when approaching vehicles are detected. Elantra’s Smart Cruise Control (SCC) makes highway and long distance driving more comfortable. Using a radar sensor mounted on the lower front grille, the SCC system maintains a set distance from the vehicle ahead in varied traffic conditions by automatically adjusting vehicle speed as needed.

ADVANCED CONNECTIVITY AND MULTIMEDIA
All Elantras come standard with iPhone®/USB and auxiliary input jacks and SiriusXM® satellite radio. New for 2017, the Elantra features two advanced infotainment systems beyond the base audio system that perfectly cater to the digitally connected – an available 7.0-inch Display Audio touchscreen system with rearview camera, and Hyundai’s next-generation 8.0-inch navigation system. Both multimedia systems are equipped with Android Auto for seamless and intuitive operation of the most commonly used smartphone functions including app-based navigation, streaming audio, voice-controlled search capabilities, plus any approved smartphone apps. Since smartphone integration requires a wired connection to the vehicle, Elantra provides an available second USB port for charging – the first application on a Hyundai vehicle.

The advanced 8.0-inch navigation system features an enhanced display with improved touch sensitivity for touch and drag control, increased screen brightness for better daytime visibility, and a split-screen display showing map and music data. Both SiriusXM Satellite Radio and HD Radio® Technology are standard on this system. For additional convenience and connectivity, navigation-equipped Elantras offer pre-loaded apps, voice control functions, and premium SiriusXM features.

Pandora® capability
Real-time SiriusXM® Travel Link® three-month trial period, including traffic, weather, sports, stocks, fuel prices, even movie times, multi-cultural channels and presets recording capability
SiriusXM® Tune Start – plays current song from the beginning when tuning into a preset channel
“Eyes Free” Siri integration –voice control function to prevent driver distraction

For the first time, Elantra also will offer an eight-speaker Infinity premium audio system, including a center speaker and subwoofer. Furthermore, music lovers will appreciate Hyundai’s first application of Harman’s patented Clari-Fi™ music restoration technology. Clari-Fi™ analyzes digital audio files during playback and automatically rebuilds much of what was lost in the compression process. This delivers a musical experience closer to the artists’ original intent, with increased dynamic range for enhanced realism, and improved overall fidelity.

NEXT-GENERATION BLUE LINK®
The 2017 Elantra offers the next-generation Hyundai Blue Link system with enhanced safety, service and infotainment telematics. Blue Link brings seamless connectivity directly into the car with technology like Remote Start w/ Climate Control, Destination Search powered by Google®, Remote Door Lock/Unlock, Car Finder, Enhanced Roadside Assistance, and Stolen Vehicle Recovery. Blue Link can be easily accessed from the buttons on the rearview mirror, the web or via smartphone app. Some of these features can even be controlled via the latest Android Wear™ and new Apple Watch™ smartwatch offerings.

Blue Link is offered in three service packages: Connected Care & Remote is available on all models and Guidance is available on Navigation-equipped models. 2017 Elantras equipped with Blue Link offer one year of complimentary Blue Link Connected Care.

Connected Care package (complimentary for 1-year):

Automatic Collision Notification (ACN) and Assistance
SOS Emergency Assistance
Enhanced Roadside Assistance
Monthly Vehicle Health Report
Maintenance Alerts
Automated Diagnostic Trouble Code Notification (DTC)
Service Link
Blue Link App (smartphone, smartwatch)
On-Demand Diagnostics
Driving Information

Remote package:

Remote Start with Climate Control
Remote Door Lock/Unlock
Remote Horn and Lights
Car Finder via Mobile App
Stolen Vehicle Recovery/Slowdown/Immobilization
Vehicle Safeguard Alerts:
- Geo-Fence
- Valet Alert
- Speed/Curfew Alert

Guidance package (Navigation-equipped models):

Destination search powered by Google®
Destination Send-to-Car by Google®

More details on specific Blue Link-equipped vehicles available at www.hyundaibluelink.com.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Please visit our media website at www.hyundainews.com and our blog at www.hyundailikesunday.com

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Hyundai N 2025 Vision Gran Turismo Concept To Have North American Debut At Los Angeles Auto Show

November 18, 2015

LOS ANGELES, Nov. 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today, Hyundai debuted its N 2025 Vision Gran Turismo Concept for the North American market at the Los Angeles Auto Show. This concept demonstrates the Hyundai brand’s unique perspective on future performance characteristics and was developed as one of the latest additions to the Vision Gran Turismo. The Vision Gran Turismo project invites automakers, design houses and leading brands to design special concept vehicles that showcase the future of automotive design, exclusively for Gran Turismo®, one of the most popular video game franchises. The N 2025 Vision Gran Turismo boasts a hydrogen fuel cell powertrain capable of generating an impressive 884 PS (872 HP), using an additional super capacitor system.

Photo – http://photos.prnewswire.com/prnh/20151118/288902

Logo – http://photos.prnewswire.com/prnh/20131002/LA90771LOGO-b

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

About the Gran Turismo^® Franchise

Gran Turismo^® celebrated its 15th anniversary in 2013, having first appeared internationally in 1998. The multi-award-winning franchise has been the most successful ever for PlayStation^®, and in 2013 it also surpassed worldwide sales of 70 million units. Various iterations of Gran Turismo have been created for PlayStation^®, PlayStation^®2, PlayStation^®3 and PSP (PlayStation^®Portable) systems, and have always been regarded as the best and most authentic driving simulators ever created due to true-to-life graphics, authentic physics technology and design. Since the inception of Gran Turismo, famed creator Kazunori Yamauchi and Polyphony Digital Inc. in Japan have revolutionized the racing category as we know it today. His offerings provide the most realistic driving simulation in the industry and a unique medium for automotive manufacturers to showcase their products. Gran Turismo^®6, the latest iteration of the game, was released on December 6, 2013.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Please visit our media website at www.hyundainews.com and our blog at www.hyundailikesunday.com

Hyundai Motor America on Twitter | YouTube | Facebook

Ad Council, U.S. Department of Transportation and Project Yellow Light Join Forces with YouTube Star Meg DeAngelis to Prevent Texting and Driving

November 18, 2015

NEW YORK, Nov. 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.

Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/

Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” – from putting in bobby pins to folding your clothes – and ends with a serious message to her fans about the dangers of texting and driving.

“Texting and driving is such a serious issue, so I’m really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”

In 2013, 3,154 people were killed and an estimated additional 424,000 were injured in motor vehicle crashes involving distracted drivers. Distracted driving is very dangerous, and teens are some of the worst offenders. According to a report from the National Highway Traffic Safety Administration, 15 percent of drivers between 15 and 18 were distracted by the use of cell phones while driving.

As part of her collaboration with the campaign, Meg will also be lending her expertise as a judge for Project Yellow Light, an annual contest and scholarship program. The national competition was established by Julie Garner of the Martin Agency in memory of her teenage son Hunter, who was killed in a fatal car crash. The contest calls on students to submit original short videos designed to encourage their peers to embrace safe driving habits and not be distracted. Recognizing the power of the peer-produced content in changing attitudes and behaviors around texting and driving, each year the Ad Council turns the winning videos into PSAs for distribution to their national network of more than 1,600 TV stations.

“We’re more focused and determined than ever to spread the word to our youngest drivers of the dangers of distracted driving,” said Julie Garner, co-founder of Project Yellow Light. “With each year, the students’ films get better and their messages stronger. We can’t wait to see what the coming year has in store.”

“One of the most powerful tools we have in saving teen lives is the influence of fellow teens,” said NHTSA Administrator Mark Rosekind. “Modeling good behavior and encouraging teens to speak up when their peers engage in risky behavior are all ways we can stop the texts and stop the wrecks.”

“Project Yellow Light has been so successful in its peer-to-peer approach of engaging creative young adults around the issue of texting and driving,” said Lisa Sherman, President and CEO of the Ad Council. “YouTube is another powerful peer-to-peer engagement tool; Meg DeAngelis’s fans see her as a trusted friend, and we hope that this will help them to realize that texting and driving isn’t acceptable.”

Since launching in 2007, Project Yellow Light has garnered widespread support from partners including NHTSA, the Ad Council, the National Organizations for Youth Safety (NOYS), Mazda Motorsports and U-Haul. Joining Meg on the judging panel will be recording artist and songwriter Aloe Blacc, renowned filmmaker and social activist, Kweku Mandela, President of Sparkling Brands and Strategic Marketing at Coca Cola, Wendy Clark, Co-Chairman of Goodby Silverstein & Partners, Jeff Goodby, and Chief Creative Officer at Pereira & O’Dell, PJ Pereira. The contest awards scholarship prizes in two categories: high school and college. Last year’s high school winner was Marlowe Lexvold of Minnesota for his “No One Should Text” video, and the college grand prize was awarded to brothers Sam and Wrenn Senser from Nebraska, whose “It’s Not Safe” video was shown several times at the Virginia Film Festival in Charlottesville, VA, this past weekend. First place winners receive a $5,000 scholarship, with second-place finishers receiving $2,000 and third-place finishers receiving $1,000. Scholarships are made possible by the generosity of Mazda Motorsports and U-Haul.

The Ad Council has also just released new English and Spanish language television PSAs developed pro bono by ad agency Pereira & O’Dell. The PSAs remind people that the kind of overconfidence displayed by those who text and drive is selfish and dangerous, and that no one is special enough to text and drive. The creative directs viewers to the campaign’s new Tumblr site StopTextsStopWrecks.org for more information, and tips on how to stop texting and driving. The new strategy will be supported with shareable graphics and content across the campaign’s social channels on Facebook, Twitter and Instagram (@StopTheTexts), with radio, outdoor and web assets released in the coming weeks. The PSAs will run in advertising time and space entirely donated by the media, per the Ad Council’s model.

“We’ve learned from previous distracted driving PSAs that texting and driving and can cause serious accidents so we are focusing on how socially unacceptable and despicable this behavior is,” said PJ Pereira, CCO & Co-Founder of Pereira & O’Dell. “You could be the nicest person on the planet but once you text and drive you should feel pressure all around you and be judged negatively by your peers.”

The Ad Council and NHTSA have been working together to address distracted driving among teens since 2012. To date, the Stop the Texts. Stop the Wrecks. campaign has received more than $192 million in donated media support and the campaign has garnered more than 708,000 visits to the website stoptextsstopwrecks.org.

The call for the 9^th annual Project Yellow Light submissions began on October 31, 2015, and the program will be accepting applications through April 1, 2016. For more details on timing, judging criteria and a full list of rules and regulations, visit projectyellowlight.com.

About The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

About NHTSA
For more than four decades, the National Highway Traffic Safety Administration (NHTSA) has served as the key federal agency charged with improving safety on our nation’s roadways. As part of the U.S. Department of Transportation, NHTSA is working to reduce traffic-related deaths and injuries by promoting the use of safety belts and child safety seats; helping states and local communities address the threat of drunk drivers; regulating safety standards and investigating safety defects in motor vehicles; establishing and enforcing fuel economy standards; conducting research on driver behavior and traffic safety; and providing consumer information on issues ranging from child passenger safety to impaired driving. For more information visit nhtsa.gov.

Project Yellow Light
Project Yellow Light is a film competition for high school juniors and seniors and college students designed to create compelling video stories that convince their peers to develop safe driving habits. The project was created by Julie, Lowell and Alex Garner in memory of their son/brother, Hunter who died tragically in a car crash in 2007. Each year the winner of the film competition receives The Hunter Garner Scholarship. Project Yellow Light/Hunter Garner Scholarship is a non-profit organization that began in Hunter’s school, Riverbend High in Fredericksburg, VA, with aspirations to inspire and motivate youth all over America. The program is designed to give young adults a voice and a role in reversing the number of car crashes — the number one killer of teenagers and young adults in the U.S.

Dynamically Styled, More Powerful and Fuel-Efficient 2016 Honda Civic Coupe Makes First Public Appearance at Los Angeles Auto Show

November 18, 2015

TORRANCE, California, Nov. 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — The newest member of the completely reengineered and reimagined 10^th-generation Civic lineup – the 2016 Civic Coupe – will make its first public appearance at the 2015 Los Angeles Auto Show. Launching this winter, the 2016 Civic Coupe delivers an even sportier and emotional take on the new Civic design while benefiting from the multitude of upgrades to the 10^th-generation Civic lineup, including a sophisticated and sporty new chassis, a more spacious and quieter cabin, class-leading fuel-economy ratings and targeted top-in-class crash safety ratings.

The new 2016 Civic Coupe, like its sedan counterpart, will feature two advanced new engines, including the first-ever turbo engine for the Coupe, delivering more power, performance and fuel efficiency. All new Civic Coupes, from the well-equipped LX to the new, line-topping Touring trim, also receive significant upgrades to interior style, with soft-touch materials and high-grade finishes, along with a bevy of new standard and available features, including the Honda Sensing™ suite of safety and driver-assistive technologies as well as both Apple CarPlay® and Android Auto™.

“We continue on our epic 10^th-generation Civic journey with the sportiest, most sophisticated and tech-savvy Civic Coupe yet,” said Jeff Conrad, senior vice president of American Honda Motor Co., Inc. and general manager of the Honda Division. “I think our customers are going to be utterly surprised by what this new Coupe delivers in terms of refinement, safety, efficiency and fun-to-drive performance.”

The 2016 Civic Coupe is the second in a series of new 10^th-generation Civic models that Honda is launching over the course of the next 18 months, including the Civic Sedan, Civic Coupe, the first-ever Civic 5-door hatchback for the U.S. market, Civic Si performance variants and for the first time in the U.S., the radical new Civic Type-R.

Civic Coupe Styling
The 2016 Civic Coupe carries forward the sporty and premium character of the 10^th-generation Civic design, including the bold front fascia, fast-back profile and sharp-edged detailing, as well as its more athletic wheels out proportions – its longer wheelbase (+2.9 inches), wider body (+1.9 inches), shortened front overhang (-1.4 inches) and wider stance. The new Coupe also benefits from the lower seating position, or hip point, of the new Civic platform, which amplifies the Coupe’s low, wide and planted dynamic driving character.

From the A-pillars rearward, the Coupe features unique exterior styling with a lower and more steeply raked roofline, nearly 1 inch lower than the Sedan, and more compact proportions, with the rear overhang and overall length shortened by 5.5 inches. The new Coupe also features an exclusive rear taillight design that carries the arch of the distinctive C-shaped LED taillights across the full length of the rear deck lid.

Sporty and Spacious Coupe Interior
The 2016 Civic Coupe’s sportier design does not come at the expense of passenger comfort, as interior space grows by 8.4 cubic feet and rear seat legroom is increased by more than 5 inches, compared to the outgoing Coupe model. The new Civic Coupe interior strikes a more premium tone with high-quality materials and high-contrast finishes. These include a new one-piece, soft-touch instrument panel with molded stitching; more premium seat fabrics; a new full-color TFT center meter (EX and above trims); door inserts with real stitching; an LED shift indicator and LED overhead lighting; and for EX and higher trims, a leather shift lever boot.

Civic Coupe Feature Upgrades
All new Civic Coupes, from the well-equipped LX to the new line-topping Touring, feature upgraded interiors and an expanded list of standard and available technologies and features. New standard equipment includes auto on/off headlights, LED daytime running lights, LED taillights, acoustic glass windshield, automatic climate control (dual-zone in upper trims), Electric Parking Brake with Brake Hold and Walk-Away auto door locks. New available features include Honda LED headlights, Remote engine start, heated front seats and side mirrors, rain-sensing wipers, full-color TFT center meter and seven-inch Display Audio touchscreen.

Civic Coupe Audio and Connectivity
The new Civic Coupe delivers the latest in audio and connected-car technology, including more powerful audio systems; an available new Android OS-based, 7-inch Display Audio touch screen interface; a bevy of streaming audio options such as Pandora®, SiriusXM® and HD Radio™; and for trims with Display Audio, full compatibility with both Android Auto™ and Apple CarPlay® platforms. The Civic Coupe highest trims will also feature a new Honda Satellite-Linked Navigation System™ developed in cooperation with the experts at Garmin.

Advanced New Powertrains
The 2016 Civic Coupe will launch with two more powerful and fuel-efficient powertrains, Lower trims receive a new 2.0-liter DOHC i-VTEC™ engine turning out 158 horsepower and 138 lb.-ft. of torque¹ (+15 HP and +9 lb.-ft. vs. 2015 Civic 1.8L) with anticipated EPA fuel-economy ratings of 31/41/35 mpg² (city/highway/combined) for models equipped with CVT. This engine can also be equipped with a 6-speed manual transmission on the lowest trim. Civic Coupe mid to highest trims are powered by a new 1.5-liter DOHC direct-injected TURBO – the first-ever turbocharged engine for Civic Coupe – putting out a peak 174 horsepower and 162 lb.-ft. of torque³ (+31 HP and +33 lb.-ft. vs. 2015 Civic 1.8L) with anticipated EPA ratings of 31/42/35 mpg².

Advanced Safety Performance
The 2016 Civic Coupe utilizes Honda’s next generation Advanced Compatibility Body Structure^™(ACE^™) working in conjunction with advanced airbags and seatbelts to provide a high degree of safety performance. Utilizing these systems in conjunction with the available new Honda Sensing^™ suite of advanced safety and driver-assistive technologies, the 2016 Civic Coupe with Honda Sensing™ targets the highest available U.S. safety ratings – an NCAP 5-Star Overall Vehicle Score from the National Highway Traffic Safety Administration (NHTSA) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS).

About Honda
Honda offers a complete lineup of Honda cars, trucks and service with a network of more than 1,000 Honda dealerships within the United States. Eight Honda auto plants in North America, including four in the U.S., have the capacity to produce 1.92 million automobiles each year. In 2014, more than 97 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America using domestic and globally sourced parts.

¹Peak power: 158 HP @ 6000 rpm (SAE net), peak torque: 138 ft-lb @ 4200 rpm (SAE net).

²Based on internal testing; 2016 EPA mileage ratings not available at time of publishing. Use for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.

³Peak power: 174 HP @ 5500 (SAE net); peak torque; 164 ft-lb from 1800 to 5500 rpm (SAE net)

Photo – http://photos.prnewswire.com/prnh/20151117/288463

Logo – http://photos.prnewswire.com/prnh/20140415/73520LOGO

Practice Makes Perfect Eliminates Summer Learning Loss

November 18, 2015

NEW YORK, Nov. 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — Practice Makes Perfect would like to announce the kick off for our #‎GivingTuesday campaign using t-shirts to raise awareness for our mission.

Photo – http://photos.prnewswire.com/prnh/20151116/287906

#GivingTuesday is a global day dedicated to giving back. On Tuesday, December 1, 2015, the world will come together for one common purpose: to celebrate generosity and to give. #GivingTuesday kicks off the charitable season, encouraging people to donate their time and recourses to join organizations around the world that aim to bring about change in their communities and beyond.

This month, leading up to #GivingTuesday, PMP will be selling t-shirts to raise awareness and generate support for our mission to narrow the achievement gap by ending summer learning loss. Practice Makes Perfect was created based on the statistic that two-thirds of the achievement gap can be directly attributed to the lack of summer learning opportunities for low-income youth. With the purchase of a shirt today, you are not only supporting PMP, you are raising awareness around summer learning loss and its effects on the achievement gap worldwide.

“We can only affect change once we know what those issues are,” founder Karim Abouelnaga explains. “The achievement gap between low income students and their more affluent peers is costing our economy between $310 and $525 billion dollars each year. Imagine a pie chart in your mind and take two-thirds of it out, that two-thirds is the summer learning loss. PMP aims to combat the achievement gap by addressing the summer learning loss through a unique summer enrichment program.”

About Practice Makes Perfect:
Practice Makes Perfect is a 501(c)(3) nonprofit founded in 2011 by six Cornell students—three of whom graduated from two of New York City’s most struggling public high schools. The organization was created on the strong belief that all children—regardless of race or socioeconomic status—have an equal potential to compete intellectually in our society. PMP achieves this through a summer enrichment program that utilizes a proven “near-peer” model, which supports students from K-8^th grade. Academically struggling elementary and middle school students are paired with older, higher achieving mentor students from the same inner-city neighborhood for a five-week, full day academic experience. Trained college interns and certified teachers supervise the near-peer mentorship. Visit PracticeMakesPerfect.org for more information.

Social Media Contacts:
Twitter: PMPusa
Instagram: PMPusa
Facebook: Practice Makes Perfect

Tome Un Respiro Campaign Educates Hispanic Community About COPD

November 18, 2015

GLENVIEW, Illinois, Nov. 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today, in conjunction with World COPD Day and National COPD Awareness Month, the CHEST Foundation, the philanthropic arm of the American College of Chest Physicians, is launching the second phase of the Tome Un Respiro campaign to raise awareness about chronic obstructive pulmonary disease (COPD) among the Hispanic community. In partnership with Sunovion Pharmaceuticals Inc. and AstraZeneca, this CHEST Foundation initiative underscores the importance of understanding COPD by providing valuable materials for Spanish-speaking patients, caregivers, and clinicians.

Logo – http://photos.prnewswire.com/prnh/20151117/288559LOGO

COPD is the third-leading cause of death in the United States and is estimated to affect 24 million people nationwide, half of whom remain undiagnosed. As the fastest-growing minority segment in the nation, it has become increasingly important to educate the Hispanic community about the risk factors and treatment options associated with COPD.

During the campaign, the CHEST Foundation is encouraging Hispanics to learn more about COPD, and, if they are at risk, to get screened. The campaign also encourages clinicians, especially those who work regularly with the Hispanic community, to provide patients with Spanish-language resources through the dedicated TomeUnRespiro.com website.

“Raising awareness of the signs and symptoms of COPD is critical,” said Michael A. Campos, MD, Associate Professor of Medicine at the University of Miami Miller School of Medicine and Chief, Pulmonary Section at the Miami Veterans Affairs Medical Center. “Currently, people with COPD within the Hispanic community visit the emergency room at twice the rate of non-Hispanics. Facilitating earlier diagnosis and routine treatment may help ensure improved quality of life and help patients, families, and caregivers understand and manage the condition.”

COPD is characterized by cough, shortness of breath, and wheezing. Studies indicate that one of every four smokers will get COPD. Other risk factors that may increase the chances of getting COPD include:

Exposure to second-hand smoke
Working, or living, in an area polluted by dust or chemicals
Previous problems with lung growth and development
Frequent respiratory infections

“There are major gaps in awareness and knowledge in the Hispanic community about COPD, such as mistaking symptoms of COPD as a normal sign of aging or being out of shape,” said Mike Austwick, Executive Director US Respiratory for AstraZeneca. “Through Tome Un Respiro, we are providing patients and caregivers with direct access to the best information they need to understand COPD and its diagnosis and treatment options.”

“According to the Centers for Disease Control and Prevention, the Hispanic community is less likely to report symptoms of COPD,” said Henry McMillan, Senior Director, Respiratory Marketing for Sunovion Pharmaceuticals Inc. “That is why Sunovion is dedicated to an ongoing effort of raising awareness of the symptoms, risk factors, and treatment options of COPD among Hispanics and encouraging those who may be at risk to talk to their health care provider.”

To access the campaign website and download the educational materials, visit www.TomeUnRespiro.com.

About COPD
COPD is a common lung disease characterized by shortness of breath and wheezing. Patients with COPD have trouble pushing used air out of their lungs, making it difficult to take in healthy new air. COPD includes chronic bronchitis, emphysema, or both. The most common cause of COPD is cigarette smoking, a behavior clinicians can work to prevent and help patients overcome. Genetic factors and environmental and occupational elements may also cause COPD.

About CHEST
The American College of Chest Physicians (CHEST) is the global leader in advancing best patient outcomes through innovative chest medicine education, clinical research, and team-based care. Its mission is to champion the prevention, diagnosis, and treatment of chest diseases through education, communication, and research. CHEST serves as an essential connection to clinical knowledge and resources for its 18,700 members from around the world who provide patient care in pulmonary, critical care, and sleep medicine. For more information about CHEST, visit www.chestnet.org.

The CHEST Foundation is the philanthropic arm of the American College of Chest Physicians. Its mission is to champion lung health. The foundation does this through community service and clinical research grants; patient-focused public education; and programs in tobacco education and cessation. These programs are essential to ensuring the CHEST Foundation’s role in building healthier communities and helping CHEST members save lives. For more information about the CHEST Foundation, visit www.chestnet.org/foundation.

About AstraZeneca
AstraZeneca is a global, innovation-driven biopharmaceutical business that focuses on the discovery, development, and commercialization of prescription medicines, primarily for the treatment of cardiovascular, metabolic, respiratory, inflammation, autoimmune, oncology, infection, and neuroscience diseases. AstraZeneca operates in over 100 countries, and its innovative medicines are used by millions of patients worldwide. For more information, please visit: www.astrazeneca.com.

About Sunovion Pharmaceuticals Inc.
Sunovion is a leading pharmaceutical company dedicated to discovering, developing, and commercializing therapeutic products that advance the science of medicine in the psychiatry, neurology, and respiratory disease areas and improve the lives of patients and their families. Sunovion, an indirect, wholly owned subsidiary of Sumitomo Dainippon Pharma Co., Ltd., is headquartered in Marlborough, Mass. More information about Sunovion Pharmaceuticals Inc. is available at www.sunovion.com.

Media Contact
Jessica Peraza
Allison+Partners
623.201.5566
[email protected]

Siempre Mujer And The National Museum Of Mexican Art Host “Love Never Dies” Day Of The Dead Ball

November 18, 2015

Members of The National Museum of Mexican Art's Board of Directors (from l to r) Carlos R. Cardenas, NMMA Board of Trustees Chair and Managing Director of Wintrust Financial Corporation; Diana Palomar, Vice President of Community Affairs at ABC 7 Chicago; Julie Chavez, Senior Vice President and Market Manager for Bank of America; Carlos Tortolero, President and CEO of NMMA; Rosa Elena; and Jose Luis Prado celebrate at the museum's "Love Never Dies" Day of the Dead ball.

NEW YORK, Nov. 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Siempre Mujer, the largest Spanish-language lifestyle magazine for Latinas in the U.S., expanded its annual Day of the Dead celebrations to Chicago this year. In addition to partnering with the Museum of Latin American Art (MOLAA) in Long Beach, Calif., Siempre Mujer teamed up with the National Museum of Mexican Art (NMMA), one of the most prominent Latino organizations in the country and the only Latino museum accredited by the American Alliance of Museums, to host the inaugural Day of the Dead: Love Never Dies fundraising ball on Friday, Nov. 6, at NMMA.

The ticketed event was open to the public and attracted 450 guests from the art, politics, media, entertainment, philanthropy and business worlds, including Chicago City Treasurer Kurt Summers, NMMA Board of Trustees Chair and Managing Director of Wintrust Financial Corporation Carlos Cardenas, NMMA Auxiliary Board Chair and Area Manager for the Chicago Park District Maya Solis, Grammy and Latin Grammy-nominated co-founder of the Sones de Mexico Ensemble Juan Dies, and Hoy Noticias MundoFox13 Anchor and the event’s Mistress of Ceremonies Nicole Suárez, to commemorate the traditional Mexican holiday rapidly gaining popularity in America and around the world.

Proceeds from ticket sales and the silent auction, featuring unique travel, art and entertainment packages, raised funds to support NMMA’s educational programs.

“The Love Never Dies ball was a beautiful addition to the Museum’s annual Day of the Dead celebrations,” says Carlos Tortolero, President and CEO of the National Museum of Mexican Art. “We thank Siempre Mujer for their support of our Day of the Dead traditions and the Museum’s education programs.”

The ball capped off a week of exciting Day of the Dead activities taking place around the museum and the city of Chicago, and coincided with NMMA’s annual Day of the Dead exhibition, which is the largest and most celebrated of its kind in the country, attracting more than 60,000 visitors every year.

Event guests received a private viewing of this year’s exhibition, called La Muerte Niña: Day of the Dead. The exhibit features installations, folk art, paintings, sculptures and traditional altars—including ones dedicated to the 43 students from the Ayotzinapa, Guerrero Teachers College who have been missing since September 2014, and others honoring iconic Tejano artist Selena on the 20^th anniversary of her death, acclaimed Hollywood actor Anthony Quinn, and Mexican wrestler, movie star and pop icon El Santo—specially created for NMMA by more than 90 artists of Mexican descent from both sides of the border. The exhibit runs through Dec. 13.

Additional event highlights included:

Live performances by DJ Jesse De La Peña of Vocalo Radio and Dos Santos Anti-Beat Orquesta.
Artisan culinary creations, specialty handcrafted cocktails and tequila tastings.
A Passport to the Arts scavenger hunt for hidden art treasures throughout the museum and the chance to win a pair of Southwest Airlines tickets.
A silent auction featuring one-of-a-kind travel, art and entertainment experiences, including two luxury trips to Mexico.
Day of the Dead-inspired face painting.
Interactive on-site ancestor and lineage tracing courtesy of Ancestry.

“Siempre Mujer was thrilled to be a part of the National Museum of Mexican Art’s acclaimed Day of the Dead celebrations,” says Cristy Marrero, Group Content Chief of Meredith Hispanic Media and Editor-in-Chief of Siempre Mujer. “The Museum was the perfect place for this event, which brought together the Chicago community to authentically celebrate Latino culture.”

Siempre Mujer served as the Official Media Partner of the event. Additional event sponsors included Official Food Sponsor HERDEZ^® Brand, the No. 1 salsa brand in Mexico, which provided a bountiful spread of festive food and the face painting stations; Ancestry, which debuted its new Ancestry Mexico site, and offered on-site access to Ancestry’s more than 200 million new Mexican records never before available online; el Jimador tequila, which provided specialty cocktails; Korbel, which provided champagne; and Event Partner Mexico Tourism Board.

“We’re committed to supporting Latino communities across the country, and there’s no better way to give back than to support the arts,” says Siempre Mujer Associate Publisher Veronica Viviana Wilson. “The National Museum of Mexican Art is a world-renowned cultural institution and a critical asset to the Chicago community, so we thank our returning sponsors and new event partners for joining together to help the museum continue to thrive.”

ABOUT SIEMPRE MUJER
Launched in 2005 by Meredith Corporation (NYSE: MDP, www.meredith.com), Siempre Mujer is the only magazine written for, by and about the modern U.S. Latina woman who is actualizing her goal of success. With fresh, authentic and inspiring content, Siempre Mujer has become one of the leading Spanish language women’s magazines and the Latina’s source for the things she cares about most; beauty, style, fitness, fashion, arts, culture, and career, helping her be the best woman she can be, a leader, a doer, and a role model. Siempre Mujer reaches 1.8 million readers every issue, and is published on a bi-monthly basis. SiempreMujer.com provides the latest in beauty and fashion trends, and original editorial content about relationships, current events, celebrity news and entertainment.

ABOUT THE NATIONAL MUSEUM OF MEXICAN ART
The National Museum of Mexican Art showcases 3,500 years of creativity from both sides of the Mexican border, connecting visitors to the diversity of authentic Mexican art and culture. Works from the Chicago museum’s 8,500-piece Permanent Collection are exhibited in its bilingual galleries, and the museum’s location in Pilsen allows for a total immersion in the richness of Mexico’s culture. Admission is always free at the National Museum of Mexican Art, the only nationally accredited Latino museum in the United States. For information, visit www.NMMArt.org or watch this short video: http://www.nationalmuseumofmexicanart.org/exhibits/featured/get-know-museum-watch-video