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Adamari Lopez To Answer Questions At a Twitter Party Tonight About The Experience Of Being A New Mom

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Adamari Lopez To Answer Questions At a Twitter Party Tonight About The Experience Of Being A New Mom.

NEW YORK, Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — Adamari López, MamásLatinas, and Dreft invite all mamás Latinas out there to join them at a special Twitter party tonight, Wednesday, November 4th, from 7 p.m. to 8 p.m. ET. Users can join the conversation by following the hashtag #Amazinghood. The party will be hosted by @AdamariLopez and @MamasLatinasUSA and sponsored by @Dreft.

Adamari Lopez To Answer Questions At a Twitter Party Tonight About The Experience Of Being A New Mom.

The TV personality and mom of 8-month-old Alaïa will answer questions about the experience of being a new mom and the thrill of having an active, growing baby. Adamari will talk about some of the surprises that have come with the first months in her little princess’s life, as well as some of the challenges of motherhood.

“I’m thrilled to be cohosting this Twitter party with MamásLatinas, and sharing my experiences with other moms like me, who enjoy all of our babies’ milestones,” says Adamari.

MamásLatinas is the leading and most trusted bilingual online destination dedicated to connecting, entertaining and empowering Latina moms. MamásLatinas uses its deep audience insights to come up with highly relevant programs that allow brands to add value to users’ lives. MamásLatinas is happy to be collaborating with Dreft, the # 1 pediatrician recommended laundry detergent, to bring its audience this Twitter party.

“This Twitter party will be a fun and very informative chat where all Latina moms can learn from Adamari and get insight about her life as a new mom,” says MamásLatinas Editor-In-Chief Johanna Torres.

Join the Twitter party on tonight from 7 p.m. to 8 p.m. ET by following @AdamariLopez, @MamasLatinasUSA, @MM_LatinoEnt and #Amazinghood.

About MamásLatinas.com

With over 4 million monthly visitors, MamásLatinas is the leading and most trusted bilingual online destination dedicated to connecting, entertaining and empowering Latina moms by superserving their culturally unique needs. Everything we do at MamásLatinas is powered by the two-way dialogue we have with our moms and the conversations taking place in our community. MamásLatinas offers a dynamic community comprising groups as well as engaging editorial content featured in Qué Más. MamásLatinas is brought to you by CafeMedia, a rapidly growing digital media company that reaches up to 75 million monthly users across its owned and operated Properties, Blogger Network, and Social Platforms. If you’re not yet part of the MamásLatinas community, come join us — we’d love to meet you! www.MamasLatinas.com

Contact: Kristina Tipton, 646-435-6586, [email protected]

Photo – http://photos.prnewswire.com/prnh/20151104/283923 

Refuse to Blend In: Join Lexus at the Miami International Auto Show

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MIAMI, Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — Two all-new 2016 Lexus vehicles spent the summer collecting headlines with their dramatic designs and performance. Earlier this year, journalists from around the world tested the new Lexus RX luxury crossover and track-tested the GS F performance sedan. After rave reviews across the globe, these new models go on sale in early November.

Photo – http://photos.prnewswire.com/prnh/20151104/283858

Come to the Miami International Auto Show Nov. 6-15 at the Miami Beach Convention Center to see the boldly designed, all-new RX crossovers — which come in both gas and hybrid versions — and the 467-horsepower Lexus GS F performance sedan. The latter is the latest in the “F” performance line, which challenges the world’s finest luxury cars for preeminence.

“There is no better place than Miami to talk to drivers about exciting vehicles,” said Jason Cropper, Lexus Southern Area general manager. “This is a city full of energy, making the Miami International Auto Show the perfect venue to showcase the newest offerings from Lexus. These vehicles refuse to blend in. They are taking the brand to new, exciting places.”

With the introduction of the original RX in 1998, Lexus created the category of luxury crossover. Now for the 2016 model year, the fourth generation RX is a bold evolution of this hugely influential vehicle. The 2016 RX is engineered for precision, with improved steering feel and response, heightened agility and cutting-edge technologies to help optimize structural integrity and overall rigidity.

This perennial best-selling luxury crossover features bigger horsepower, improved fuel economy, sophisticated safety features and welcome new convenience and technology features. One such feature: the Lexus-first Touch-Free Power Rear Door, which allows users to open the rear hatch by placing a hand near the Lexus emblem. Inside, the five-passenger RX incorporates a lowered rear floor section, providing seating positions comparable to that of the rear-seat passengers in the flagship Lexus LS luxury sedan.

The available 3.5-liter direct-injection gasoline-powered V6 engine yields impressive performance and fuel efficiency with reduced emissions, while delivering prodigious power. For the RX 350, power is rated at 295 horsepower at 6,300 rpm with 267 lb.- ft. of torque at 4,700 rpm. Meanwhile, the RX 450h hybrid delivers 308 horsepower and an estimated 30 mpg in combined city/highway driving.

But the country’s most popular luxury crossover is only one part of the Lexus lineup in Miami. New for 2016 are the turbo-engine variants of the IS and GS sedans and RC coupes.

Also in Miami, the much-anticipated Lexus GS F performance sedan makes its South Florida debut. Equally adept at trimming lap times or shaving minutes off the afternoon commute, the GS F combines a refined four-door package with the speed and agility of a premium sports car.

The GS F is the latest vehicle to join Lexus’ high-performance “F” line that already includes the RC F coupe. The GS F has a rumbling, responsive, naturally aspirated 5.0-liter V8 that produces a remarkable 467 horsepower at 7,100 rpm and peak torque of 389 lb.-ft. at 4,800-5,600 rpm. This sophisticated engine uses both Otto and Atkinson combustion cycles to maximize power and efficiency in given situations.

The engine is mated to a lightning quick eight-speed automatic gearbox with manual-shifting capabilities. Lexus’ innovative Torque Vectoring Differential (TVD), also found in the RC F, helps drivers find traction and power in corners and is part of a long line of standard equipment that makes the GS F’s handling stand out from the crowd. The TVD features three operating modes:

  • Standard (default) provides a balance of agility and firmness;
  • Slalom emphasizes nimble steering response and agility;
  • Track emphasizes control during high-speed circuit driving.

The Lexus lineup will be on hand at the Miami International Auto Show, held Nov. 6-15 at the Miami Beach Convention Center.

Spanish version available.

Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance.  With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and one F performance model.  In the United States, Lexus vehicles are sold through 236 dealers who are committed to exemplary customer service.

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Note to Editors: Lexus product information and images are available online via our news media web site http://LexusNewsroom.com.

FPL bills to decrease again in 2016 as investments in efficiency deliver continued savings for customers

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JUNO BEACH, Fla., Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Florida Public Service Commission approved Florida Power & Light Company’s (FPL) request to lower electric rates beginning in January 2016. The decrease is largely the result of the company’s ongoing investments in highly efficient power generation, which continue to result in reduced fuel consumption, along with lower fuel prices.

Logo – http://photos.prnewswire.com/prnh/20120301/FL62738LOGO

FPL’s typical 1,000-kWh residential customer bill is already lower now than it was in 2006 – in addition to being the lowest in Florida and among the lowest in the nation among reporting utilities – and in 2016, it will drop further. A typical residential customer will see a decrease of about $2.50 a month on average in 2016 compared with current rates.

“Our long-term strategy of advancing clean energy affordably and reliably with smart investments continues to pay off for our customers,” said Eric Silagy, president and CEO of FPL. “By phasing out older power plants that run on oil and coal and investing in modern, high-efficiency centers that run on natural gas, solar and nuclear, we’re delivering power that is far cleaner and more reliable than the average utility while our customers are paying less for their electricity today than they did nearly a decade ago.”

Businesses will also see a decrease in their bills next year, with anticipated savings of about 2 to 6 percent, depending on the business customer’s rate class and type of service.

That’s good news for Mike Bauer, General Manager of Roger Dean Stadium Complex in Palm Beach County, the only stadium in the country to host four minor league teams and only stadium in the state to hold spring training for two major league baseball teams.

“So much of running a business comes down to managing your costs,” said Bauer. “The majority of the vendors we depend on to operate have gone up in price, but we can’t say that for our FPL bills. And, they haven’t just remained flat. What we pay for power has actually come down and will be even lower next year. That’s a testament to the company’s smart planning. These savings are good for the stadium’s bottom line and for my own family at home. When we all save as customers, it allows us to spend more money to have more fun at the park.”

Since 2001, FPL’s investments in clean generation have saved customers more than $8 billion by using less fuel to generate electricity. These efficiency savings are in addition to the savings from recent low market prices for natural gas.

The company’s fleet of efficient power plants has also enabled FPL to achieve a carbon emissions rate that is 35 percent cleaner than the U.S. utility average. In fact, while other utilities around the country are facing potentially higher costs to comply with the U.S. EPA’s Clean Power Plan, FPL is already cleaner than the goal the plan has set for Florida to reach by 2030.

FPL residential customers can estimate their individual monthly savings by inputting their own monthly energy use into FPL’s online bill calculator at FPL.com/lowerbills. They will also see how much they are saving compared to FPL’s 2006 rates.

FPL’s Typical 1,000-kWh Residential Customer Bill

2006 Bill

Current Bill

2016 Bill

Average Monthly Savings in 2016

vs. Current Bill

Average Monthly Savings in 2016

vs. 2006 Bill

$108.61

$96.72

$94.30

Approximately

$2.50/month savings

Approximately

$14.30/month savings

“2006 Bill” reflects FPL rates in effect during the year 2006. “Current Bill” reflects FPL rates effective Sept. 1, 2015. “2016 Bill” reflects the company’s current projections for base, fuel, capacity, environmental and conservation rates and the current storm charge rate. The typical bill is projected to be $93.38 during the months of January through May 2016 and $94.95 from June through December 2016 – for an average of $94.30 a month over 12 months. Rates for June-December 2016 include the projected costs and fuel savings of the FPL Port Everglades Energy Center, which is on track to begin powering customers in June 2016. All bill totals include the state’s standard gross receipts tax but do not include any local taxes or fees that vary by community. All rates are subject to change.

FPL’s advanced energy-efficiency tools can help customers save even more
FPL’s Online Home Energy Survey can help customers lower bills with personalized savings plans filled with energy-saving tips and recommendations. The survey is integrated with a customer’s individual FPL Energy Dashboard – which is updated automatically with hourly, daily and monthly energy usage data, monthly bill amounts, local temperature reading and more – so tracking and managing energy costs is easier than ever. Customers can visit FPL.com/easytosave to learn more.

Florida Power & Light Company
Florida Power & Light Company is the third-largest electric utility in the United States, serving approximately 4.8 million customer accounts across nearly half of the state of Florida. FPL’s typical 1,000-kWh residential customer bill is approximately 30 percent lower than the latest national average and, in 2014, was the lowest in Florida among reporting utilities for the fifth year in a row. FPL’s service reliability is better than 99.98 percent, and its highly fuel-efficient power plant fleet is one of the cleanest among all utilities nationwide. The company was recognized in 2015 as one of the most trusted U.S. electric utilities by Market Strategies International. A leading Florida employer with approximately 8,700 employees, FPL is a subsidiary of Juno Beach, Fla.-based NextEra Energy, Inc. (NYSE: NEE), a clean energy company widely recognized for its efforts in sustainability, ethics and diversity, including being ranked in the top 10 worldwide for innovativeness and community responsibility as part of Fortune’s 2015 list of “World’s Most Admired Companies.” NextEra Energy is also the parent company of NextEra Energy Resources, LLC, which, together with its affiliated entities, is the world’s largest generator of renewable energy from the wind and sun. For more information, visit these websites: www.NextEraEnergy.com, www.FPL.com, www.NextEraEnergyResources.com.

Cautionary Statements and Risk Factors That May Affect Future Results
This news release contains “forward-looking statements.” Forward-looking statements are not statements of historical facts, but instead represent the current expectations of NextEra Energy, Inc. (NextEra Energy) and Florida Power & Light Company (FPL) regarding future operating results and other future events, many of which, by their nature, are inherently uncertain and outside of NextEra Energy’s and FPL’s control. Forward-looking statements in this news release include, among others, statements concerning future operating performance. In some cases, you can identify the forward-looking statements by words or phrases such as “will,” “may result,” “expect,” “anticipate,” “believe,” “intend,” “plan,” “seek,” “aim,” “potential,” “projection,” “forecast,” “predict,” “goals,” “target,” “outlook,” “should,” “would” or similar words or expressions. You should not place undue reliance on these forward-looking statements, which are not a guarantee of future performance. The future results of NextEra Energy and FPL and their business and financial condition are subject to risks and uncertainties that could cause their actual results to differ materially from those expressed or implied in the forward-looking statements, or may require them to limit or eliminate certain operations. These risks and uncertainties include, but are not limited to, the following: effects of extensive regulation of NextEra Energy’s and FPL’s business operations; inability of NextEra Energy and FPL to recover in a timely manner any significant amount of costs, a return on certain assets or a reasonable return on invested capital through base rates, cost recovery clauses, other regulatory mechanisms or otherwise; impact of political, regulatory and economic factors on regulatory decisions important to NextEra Energy and FPL; disallowance of cost recovery by FPL based on a finding of imprudent use of derivative instruments; effect of any reductions to or elimination of governmental incentives that support utility scale renewable energy projects of NextEra Energy Resources, LLC and its affiliated entities (NextEra Energy Resources) or the imposition of additional taxes or assessments on renewable energy; impact of new or revised laws, regulations or interpretations or other regulatory initiatives on NextEra Energy and FPL; effect on NextEra Energy and FPL of potential regulatory action to broaden the scope of regulation of over-the-counter (OTC) financial derivatives and to apply such regulation to NextEra Energy and FPL; capital expenditures, increased operating costs and various liabilities attributable to environmental laws, regulations and other standards applicable to NextEra Energy and FPL; effects on NextEra Energy and FPL of federal or state laws or regulations mandating new or additional limits on the production of greenhouse gas emissions; exposure of NextEra Energy and FPL to significant and increasing compliance costs and substantial monetary penalties and other sanctions as a result of extensive federal regulation of their operations; effect on NextEra Energy and FPL of changes in tax laws and in judgments and estimates used to determine tax-related asset and liability amounts; impact on NextEra Energy and FPL of adverse results of litigation; effect on NextEra Energy and FPL of failure to proceed with projects under development or inability to complete the construction of (or capital improvements to) electric generation, transmission and distribution facilities, gas infrastructure facilities or other facilities on schedule or within budget; impact on development and operating activities of NextEra Energy and FPL resulting from risks related to project siting, financing, construction, permitting, governmental approvals and the negotiation of project development agreements; risks involved in the operation and maintenance of electric generation, transmission and distribution facilities, gas infrastructure facilities and other facilities; effect on NextEra Energy and FPL of a lack of growth or slower growth in the number of customers or in customer usage; impact on NextEra Energy and FPL of severe weather and other weather conditions; threats of terrorism and catastrophic events that could result from terrorism, cyber attacks or other attempts to disrupt NextEra Energy’s and FPL’s business or the businesses of third parties; inability to obtain adequate insurance coverage for protection of NextEra Energy and FPL against significant losses and risk that insurance coverage does not provide protection against all significant losses; a prolonged period of low gas and oil prices could impact NextEra Energy Resources’ gas infrastructure business and cause NextEra Energy Resources to delay or cancel certain gas infrastructure projects and for certain existing projects to be impaired; risk to NextEra Energy Resources of increased operating costs resulting from unfavorable supply costs necessary to provide NextEra Energy Resources’ full energy and capacity requirement services; inability or failure by NextEra Energy Resources to manage properly or hedge effectively the commodity risk within its portfolio; potential volatility of NextEra Energy’s results of operations caused by sales of power on the spot market or on a short-term contractual basis; effect of reductions in the liquidity of energy markets on NextEra Energy’s ability to manage operational risks; effectiveness of NextEra Energy’s and FPL’s risk management tools associated with their hedging and trading procedures to protect against significant losses, including the effect of unforeseen price variances from historical behavior; impact of unavailability or disruption of power transmission or commodity transportation facilities on sale and delivery of power or natural gas by FPL and NextEra Energy Resources; exposure of NextEra Energy and FPL to credit and performance risk from customers, hedging counterparties and vendors; failure of NextEra Energy or FPL counterparties to perform under derivative contracts or of requirement for NextEra Energy or FPL to post margin cash collateral under derivative contracts; failure or breach of NextEra Energy’s or FPL’s information technology systems; risks to NextEra Energy and FPL’s retail businesses from compromise of sensitive customer data; losses from volatility in the market values of derivative instruments and limited liquidity in OTC markets; impact of negative publicity; inability of NextEra Energy and FPL to maintain, negotiate or renegotiate acceptable franchise agreements with municipalities and counties in Florida; increasing costs of health care plans; lack of a qualified workforce or the loss or retirement of key employees; occurrence of work strikes or stoppages and increasing personnel costs; NextEra Energy’s ability to successfully identify, complete and integrate acquisitions, including the effect of increased competition for acquisitions; NextEra Energy Partners, LP’s (NEP’s) acquisition of NET Holdings Management, LLC (NET Midstream) and other future acquisitions by NEP may not be completed and, even if completed, NextEra Energy may not realize the anticipated benefits of such acquisitions; environmental, health and financial risks associated with NextEra Energy’s and FPL’s ownership and operation of nuclear generation facilities; liability of NextEra Energy and FPL for significant retrospective assessments and/or retrospective insurance premiums in the event of an incident at certain nuclear generation facilities; increased operating and capital expenditures at nuclear generation facilities of NextEra Energy or FPL resulting from orders or new regulations of the Nuclear Regulatory Commission; inability to operate any of NextEra Energy Resources’ or FPL’s owned nuclear generation units through the end of their respective operating licenses; liability of NextEra Energy and FPL for increased nuclear licensing or compliance costs resulting from hazards, and increased public attention to hazards, posed to their owned nuclear generation facilities; risks associated with outages of NextEra Energy’s and FPL’s owned nuclear units; effect of disruptions, uncertainty or volatility in the credit and capital markets on NextEra Energy’s and FPL’s ability to fund their liquidity and capital needs and meet their growth objectives; inability of NextEra Energy, FPL and NextEra Energy Capital Holdings, Inc. to maintain their current credit ratings; impairment of NextEra Energy’s and FPL’s liquidity from inability of creditors to fund their credit commitments or to maintain their current credit ratings; poor market performance and other economic factors that could affect NextEra Energy’s defined benefit pension plan’s funded status; poor market performance and other risks to the asset values of NextEra Energy’s and FPL’s nuclear decommissioning funds; changes in market value and other risks to certain of NextEra Energy’s investments; effect of inability of NextEra Energy subsidiaries to pay upstream dividends or repay funds to NextEra Energy or of NextEra Energy’s performance under guarantees of subsidiary obligations on NextEra Energy’s ability to meet its financial obligations and to pay dividends on its common stock; and effect of disruptions, uncertainty or volatility in the credit and capital markets of the market price of NextEra Energy’s common stock. NextEra Energy and FPL discuss these and other risks and uncertainties in their annual report on Form 10-K for the year ended December 31, 2014 and other SEC filings, and this news release should be read in conjunction with such SEC filings made through the date of this news release. The forward-looking statements made in this news release are made only as of the date of this news release and NextEra Energy and FPL undertake no obligation to update any forward-looking statements.

California Smokers Helpline Now Offers Online Quit Smoking Help In Spanish

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SAN DIEGO, Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — The California Smokers’ Helpline, California’s only free, statewide telephone counseling service for quitting smoking, has launched a special section on its website with information in Spanish for tobacco users and family members. Tobacco users can also enroll online for free telephone counseling in Spanish. Visit the Spanish website here.

This information is also a valuable resource to health care providers who provide services to patients and clients who speak Spanish. Hispanics generally have lower rates of smoking than other ethnic groups and are more likely to be light or non-daily smokers.  However, smoking is not safe at any level so health professionals should routinely ask all their patients if they smoke and refer them to resources for quitting smoking.

“We have helped thousands of Hispanic smokers quit smoking since 1992, and are pleased to offer this additional resource to Spanish-speakers as well as their family members,” says Jesus Calleros, Counseling Supervisor with the California Smokers’ Helpline. “We get many requests for information from family members who are concerned about their loved ones who smoke, as well as from health professionals who want easy access to culturally appropriate materials for their patients and clients who smoke.”

Established in 1992 by researchers at the University of California San Diego, Moores Cancer Center, the California Smokers’ Helpline provides free, personalized and confidential services to more than 40,000 Californians each year from diverse communities throughout the state. Quitting assistance is provided in Spanish (800-45-NO-FUME), English (800-NO-BUTTS), Korean (800-556-5564), Vietnamese (800-778-8440), and Mandarin and Cantonese (800-838-8917). Specialized services are also available for pregnant smokers, tobacco chewers and teens. Hours of operation are Monday to Friday, 7 a.m. to 9 p.m., and Saturdays and Sundays, 9 a.m. to 5 p.m. The Helpline is funded by the California Department of Public Health and First 5 California.  

Contact: Kristin Harms
(858) 300-1011
[email protected]

Parents, Kiss Bedtime Battles Goodnight with A Little Help from Netflix

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BEVERLY HILLS, California, Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — Parents, get ready for your victory lap because your bedtime-stalling kids just met their match. It’s no secret kids will say everything from the outrageous – “I hate the inside of my eyelids” – to the hard-to-argue-with “I’m starving-dying of thirst-need to pee” excuse to avoid bedtime o’clock. Now, with the help of Netflix and DreamWorks Animation, grown-ups can stop the kids’ shenanigans while making some mischief of their own.

Photo – http://photos.prnewswire.com/prnh/20151103/283665-INFO
Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/Dinotrux5minFavTarpitLiftEng.mp4
Logo – http://photos.prnewswire.com/prnh/20101014/SF81638LOGO

With today’s launch of five-minute-long ‘favorites’ of the hit series Dinotrux from DreamWorks Animation, parents can offer up an ENTIRE SHOW – that’s 300 whole seconds, kids – to motivate little ones to get ready for bedtime, pronto. Kids will think they’re getting away with murder, but parents will get the last laugh when the show ends after just five minutes and the kids are tucked in on time. Parents: 1, Kids’ Bedtime Stalls: 0.

While short on time, the new Dinotrux 5 Minute Favorites are big on kid-approved action. Netflix and DreamWorks Animation engineered the new shows knowing exactly what kids love most: rewatching their favorite scenes. Parents know when kids like a show, they really like it. And ask to re-watch their favorite scenes over, and over, and over again. The three new 5 Minute Favorites, launching today on Netflix, showcase favorite scenes following the rapid adventures of Ty-Rux and Revvit as they demonstrate important lessons of teamwork and friendship – even among the unlikeliest of pairs. To watch on Netflix simply search for 5 Minute Favorites.

It turns out that bedtime stalls are a universal problem faced by parents around the world. Netflix polled parents across seven countries (US, UK, France, Canada, Australia, Brazil, and Mexico) and found 61 percent of parents who are in charge of getting their children tucked in at night are dealing with their kids’ creative stall tactics at bedtime. All of that lollygagging adds up to parents spending nearly 20 minutes every single night negotiating with kids to get them into bed.

While the bedtime struggle is real across the globe, how the antics unfold varies by region.

  • Brazilian kids are the best bedtime negotiators. Parents in Brazil are most likely to say their kids’ stall tactics “frequently” work (52% vs 44%, on average globally), with kids in this country most likely to use the ‘”just 5 more min” negotiation tactic (51% vs 42%, globally).
  • Kids in Mexico say the darndest things: Parents in Mexico are significantly more likely to say that they give in and allow their children to stay up past their bedtime thanks to cute stall tactics (60% vs. 41%, globally).
  • Mums and dads in the UK lure kids to sleep with bedtime bribes: Although they are reluctant to admit it, a third of parents in the UK say that one of the quickest ways to get their kids into bed is a bribe (33% vs. 28%, globally); with the chance to stay up later on weekends (30% vs. 29%) and food or snacks (21% vs. 18%) among the most popular tactics used.
  • Australian parents least likely to bend the bedtime rules: Parents in Australia are among those most likely to say they never make compromises to get their child into bed (26% vs. 21%, globally).
  • Warning to Canadian kids–don’t try anything cute: Parents in Canada are significantly more likely to disagree that their child’s stall tactics can be too cute or so clever that they give in and let them stay up past their bedtime (61% disagree vs. 51 globally).
  • Bedtime in France is a dream come true. Not only is France the No. 1 country where kids get to bed on time most days of the week (5.1 days per week in France vs. 4.8 days a week globally), but parents there also spend the least amount of time getting them to bed (12.3 minutes vs. 17.5 average).
  • The US is the biggest bedtime battleground. American kids are the most likely to try creative stall tactics (66 % vs 61% average globally), and it takes parents the longest to get them to bed (19.3 minutes vs. 17.5 minutes globally).

No matter how long it takes to get there, at the end of the day, all of the hard work getting them to bed is worth it. 87 percent of parents agree that the last snuggle once their child is quietly tucked into bed is one of the most special parts of their day. Tucking them in is magic, it’s just getting there that’s the hard part.

About the Research

The Netflix Survey was conducted online by Ipsos Public Affairs on behalf of Netflix from September 2-23, 2015. For the survey, a sample of 7,277 parents with a child ages 2-10 in the US, UK, France, Canada, Australia, Brazil, or Mexico, was interviewed online, including 7,087 respondents who say that they are the primary parent responsible for getting their child tucked into bed at night at least some of the time. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll has a credibility interval of plus or minus 1.3 percentage points for all parents.

About the Netflix Offering for Kids

Netflix has a dedicated section for kids featuring dozens of original series for kids as well as TV shows and movies from great partners like PBS, Disney Channel, DreamWorks Animation, Mattel, Hasbro, Scholastic and Lego, all in a commercial free environment. The dedicated section for kids is available across a broad range of devices including PCs and Macs, iPads, game consoles, streaming devices and smart TVs. Members are provided a Kids profile upon sign up and can customize additional profiles for their children. The kids experience features a character bar where you can find a deep selection of great TV shows and movies featuring that character. Kids, parents and caregivers will also be able to scan through row after row of movies and TV shows organized by easy-to-understand genres like superheroes, princesses, dinosaurs and girl power, featuring clear and simple descriptions of each title. In 2015, Common Sense Media awarded six Netflix original series the Common Sense Seal for TV, an honor recognizing standout new TV series and specials that offer unique or exceptional media experiences for families with kids ages 2 to 17.

About Netflix

Netflix (NASDAQ:NFLX) is the world’s leading Internet television network with over million members in over countries enjoying more than 100 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

Grammy Award-Winning Singer Patti LaBelle Teams Up With American Lung Association’s LUNG FORCE To Educate The Public About Lung Cancer

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CHICAGO, Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — To kick off Lung Cancer Awareness Month this November, the American Lung Association’s LUNG FORCE initiative, nationally presented by CVS Health, today announced its partnership with Grammy Award-winning singer Patti LaBelle to further educate the public about lung cancer, the leading cancer killer of women in the United States.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7664651-lung-force-patti-labelle-educate-public/

Personally affected by lung cancer, LaBelle hopes that lending her powerful voice to the cause will encourage all women to learn how they can make a difference in the fight to defeat lung cancer, which claims the life of one woman every eight minutes in the United States. Raising awareness is critical as only 1 percent of American women even have lung cancer on their health radar.

“It’s very important to me to share my voice in memory of my sisters, who lost their lives to lung cancer in their early 40s,” said LaBelle. “It’s because of them that I want all women to make their lung health a priority. Unfortunately, this story is all too common – most lung cancer cases are still diagnosed late, when treatment options are limited. More funding for lung cancer research is needed to make a difference. Now is the time to donate to give those we love a fighting chance.”

Over the next several months, LaBelle will be working closely with LUNG FORCE to create a short film unveiling how lung cancer has affected not only her life, but the lives of many other people. The short film will be officially debuted during National Women’s Lung Health Week, beginning May 8, 2016.

Support LUNG FORCE on November 17
“We’re so honored that Patti LaBelle is lending her incredible voice to help raise awareness about lung cancer,” said Harold P. Wimmer, National President and Chief Executive Officer of the American Lung Association. “Lung cancer rates have almost doubled among women since 1974 – affecting our mothers, daughters, sisters and loved ones at all ages, across all races and ethnicities. People need to know about the disease, as greater awareness can save lives.”

Unfortunately, most lung cancer cases are not diagnosed until later stages when treatment options are limited. More early detection methods are needed. For the more than 100,000 women who will be diagnosed with lung cancer in 2015 alone, more personalized treatment options are needed to save lives.

That’s why from now through November 17, LUNG FORCE is encouraging Americans to support critical lung cancer research with online donations. Supporters can donate and share their voice at LUNGFORCEday.org. On November 17, the designated LUNG FORCE Giving Day, Cancer Treatment Centers of America®, a national network of five hospitals that serves adult patients who are fighting cancer, will match every gift to Giving Day, dollar for dollar, up to $100,000.

A donation supports the American Lung Association’s investment in lung cancer research and public health promotion, including early detection, clinical trials, biomarker testing, advocating for more federal research funding and the overall mission of the American Lung Association.

New Research Shows More Education Is Necessary
According to the American Lung Association’s newly released 2015 Women’s Lung Health Barometer, only a quarter of women at high risk have spoken to their doctor about their lung cancer risks. Greater awareness about screening options and early detection can save lives. That’s why LUNG FORCE is raising awareness among women and men everywhere to learn their risks and share their voice to defeat lung cancer.

In partnership with CVS Health – a pharmacy innovation company helping people on their path to better health – and signature education sponsor Medtronic – one of the world’s largest medical technology, services and solutions companies – the 2015 Women’s Lung Health Barometer surveyed more than 1,000 women to better understand what women know about lung cancer and identify ways that LUNG FORCE can empower women to stand together against lung cancer. The survey uncovered startling realities about how little women know about the disease:

  • Even though lung cancer is the #1 cancer killer of women, killing almost twice as many women as any other cancer, only 1 percent of women have it on their health radar.
  • Lung cancer diagnoses have more than doubled among all women in the past 35 years, but only a third of women are aware of this fact.
  • While fewer than one in five women have spoken to a doctor about their risk for lung cancer, 77 percent say they are likely to talk to their doctor after they learned more about the disease, underscoring the need for more education.
  • Almost all women (83 percent) believe it is important for policymakers to increase funding for lung cancer research.

Awareness and education about the disease are also critical, especially in diverse populations, as only one in four African-American and Hispanic women know that lung cancer kills more people than breast cancer, colon cancer and pancreatic cancer combined.

“The good news is that LUNG FORCE has made tremendous strides in educating women about lung cancer,” Wimmer said. “In the past year, more women have become aware that diagnoses are increasing, and, while most already know that smoking can be a cause, more women now know that lung cancer can also be caused by other risk factors such as radon gas and air pollution.”

Learn your risk and #ShareYourVoice to defeat lung cancer
Visit LUNGFORCE.org to learn what you can do to get involved and reduce your risk. Knowing that more education is necessary to defeat the disease, LUNG FORCE encourages everyone to share their voice in the fight against lung cancer in one of the following ways:

You can also commit to fundraise and rally friends, neighbors and colleagues to stand together and fight lung cancer at a LUNG FORCE Walk. Find out more at LUNGFORCE.org/walk.

About the American Lung Association
The American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease, through research, education and advocacy. The work of the American Lung Association is focused on four strategic imperatives: to defeat lung cancer; to improve the air we breathe; to reduce the burden of lung disease on individuals and their families; and to eliminate tobacco use and tobacco-related diseases. For more information about the American Lung Association, a holder of the Better Business Bureau Wise Giving Guide Seal, or to support the work it does, call 1-800-LUNGUSA (1-800-586-4872) or visit the newly redesigned website: Lung.org.

About LUNG FORCE
LUNG FORCE is a new national movement led by the American Lung Association to unite women against lung cancer, the #1 cancer killer of women. LUNG FORCE has three priorities: 1) Make lung cancer a cause that people care about – and act on; 2) Educate and empower patients and healthcare providers and 3) Raise critical funds for lung cancer research. The American Lung Association’s LUNG FORCE is nationally presented by CVS Health. Find out more at LUNGFORCE.org.

About The 2015 Women’s Lung Health Barometer
The 2015 Women’s Lung Health Barometer was fielded online by Edelman Berland in May 15 – 27, 2015 and included 1,338 women in the U.S., ages 18+. The data was weighted to be nationally representative on age, region and race/ethnicity. The margin of error is ±2.7%. Edelman Berland is a global, full-service market research firm that provides corporate, non-profit and government clients with strategic intelligence to make their communications and engagements with stakeholders the smartest they can be. The firm specializes in qualitative and quantitative research, measurement, tracking and analysis in reputation, branding and communications. Edelman Berland is part of Edelman, the world’s largest public relations company. For more information, please visit www.edelmanberland.com. Edelman Berland: Intelligent Engagement.

Media Contacts:
Allison MacMunn
American Lung Association
312-801-7628
[email protected]

Catherine McCormack
Edelman
212-819-4816
[email protected]

Artistry Hydra-V: A Breakthrough In Balanced Hydration

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ADA, Michigan, Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — Leveraging advanced skincare science inspired by the Nobel Prize-winning discovery of Aquaporins, the Artistry Hydra-V™ collection presents a new level of skincare targeting deep hydration. This comprehensive line provides up to 24-hour hydration for skin that feels soft, smooth and supple.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7488157-amway-artistry-hydra-v/

Whatever level of hydration skin needs, the Artistry Hydra-V™ line answers with a range of formulas that can be customized to skin type, season and climate. “Artistry Hydra-V™ products are for the younger consumer who is not yet concerned with the signs of aging but instead want skincare products to give her a beautiful, healthy complexion. This advancement in skincare technology epitomizes the Artistry® Forward Beauty platform and meets the balanced hydration needs of women younger than 35,” says Jackie Nickel, Chief Marketing Officer for the Americas Region.  “It’s our first collection to focus on deep hydration for all skin types.”  

Infused with Water, Inspired by Discovery

The Artistry Hydra-V™ collection manages the skin barrier to help seal in water and create the strongest wall through a proprietary Hydra Complex, which includes rare and precious ingredients known to:

Refresh: Pure Norwegian fjord water infuses hydration deep into skin cells. Encapsulated in our exclusive liposome.

Replenish: Nutrient-rich Himalayan pink rock minerals help deliver and retain water.

Revitalize: Nourishing Hawaiian Acai berries, combined with our Moisturizing Liposome, deliver lasting hydration for up to 24 hours.

“The Artistry Hydra-V™ regimen delivers our most compelling hydration results – an immediate 270 percent increase in skin’s water content and lasting hydration for up to 24 hours*,” says Sumita Butani, Amway Lead for Global Beauty Product Innovation.

Amway scientists discovered that deep, lasting hydration requires a thorough approach – drenching skin in water isn’t enough. Their findings focus on supporting and improving skin’s natural hydration process by managing skin cells. While topical skincare allows beneficial effects, they may be temporary unless ingredients are locked into the skin.

The celebrated Nobel-prize winning discovery of Aquaporins compelled Amway scientists to develop Hydra Complex technology – the secret to unlocking balanced hydration found exclusively within the Artistry Hydra-V™ Vital Skin Serum Concentrate. Like an irrigation system, Aquaporins are channels within skin cells that transport water across cell membranes. In doing so, they control water content, regulation and storage and help deliver nutrients.

Innovative Regimen, Incredible Results

The Artistry Hydra-V™ collection spans seven products, which can be customized into a regimen to refresh, replenish and revitalize skin. Skin looks and feels smoother, softer and suppler in four steps.

Step One: Cleanse

  • Fresh Foaming Cleanser: $24

Step two: Tone

  • Fresh Toner: $24

Step Three: Treat

  • Vital Skin Serum Concentrate: $67

Step Four: Moisturize

  • Eye
    – Refreshing Eye Gel Cream: $45
  • Face (choose one, tailored to skin type)
    – Refreshing Gel (combination-to-oily skin): $43
    – Nourishing Gel Cream (combination skin): $43
    – Replenishing Moisture Cream (normal-to-dry skin): $43

The Artistry Hydra-V™ collection launches in the United States in November 2015. Artistry® products are sold exclusively through a network of more than three million Amway Independent Business Owners worldwide. Please visit Amway.com for more information or to locate a distributor.

About Artistry®
Artistry® is ranked among the top-five, largest-selling premium skincare brands** in the world. Founded in 1958 by an entrepreneurial husband and wife team, the Artistry® portfolio features advanced skincare developed with new technologies and proprietary plant ingredients, targeting both the biological and environmental signs of aging for men and women, along with classic and seasonal color collections for face, eyes and lips.  Superior formulations reflect the global research, development and quality assurance conducted by a network of more than 900 scientists, and directed by a board of scientific and academic advisors – working together to push the boundaries of beauty forward. Artistry® products are sold through more than 3 million Amway distributors in more than 100 countries and territories worldwide. Go to Amway.com/Artistry. 

About Amway

Amway is a $10.8 billion direct-selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite® vitamin, mineral and dietary supplements, Artistry® skincare and color cosmetics, and eSpring® water treatment systems – all sold exclusively by Amway Independent Business Owners. Global sales in 2014 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2015 Global 100. For company news, visit globalnews.amway.com.

*When using the Vital Serum Concentrate and Nourishing Gel Cream.

**Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.

The Wait for Curly Hair Emojis is Over Thanks to Dove Hair

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ENGLEWOOD CLIFFS, New Jersey, Nov. 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — In today’s increasingly digital and social world, 74% of people report using Emojis daily[2], and 67% of all women and girls agree they can better express what they want to say with Emojis than with words[3]. Yet despite the popularity, expansion and diversification of Emoji graphics within the official Unicode keyboard following recent updates, there still remains a “one size fits all” hair type for female emojis – straight and sleek, the traditional beauty ideal.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7676351-dove-curly-hair-emojis/

To offer a solution for the one in three women in the US with curly hair[4] and the 82% of curly women and girls who say they’d like to see more female emoji options depicting what their hair looks like[5], Dove Hair is proudly introducing the Dove Love Your Curls Emojis – the first emoji keyboard designed to represent curly girls everywhere. Now when curly women and girls send messages to friends, they can finally express their beautiful, curly self!

The Dove Love Your Curls Emoji Keyboard, developed in partnership with Snaps — the first end-to-end platform for brand marketing across messaging applications and devices, are now available for free download in the App Store and Google Play, and can be used in text and messenger systems, including iMessage, SMS/text, Facebook messenger and WhatsApp (standard data rates apply). The keyboard contains 27 unique curly hair designs, with selectable skin tone and hair color – resulting in a total of 131 curly emoji variations, including seven animated GIFs to bring curl expression and love to life!

Dove’s Love Your Curls Emojis are part of the brand’s ongoing Love Your Curls campaign, which encourages women to celebrate, love and take pride in their curly hair.

“Dove Hair is committed to redefining traditional standards of beauty and ensuring women and girls see accurate reflections of themselves in the world around them, including, and especially, in digital and social media – which is why we’re so excited to introduce the Dove Love Your Curls Emojis,” shared Rob Candelino, VP of Haircare at Unilever. “1 in 3 women in the United States have curly or wavy hair, yet there are zero images of these women today in the increasingly common language of emojis. That felt wrong to us, so we are fixing it and hope by doing so, we will continue inspiring all women to love their curls.”

To understand the emotional impact of inclusionary emojis on women and girls, the brand commissioned a survey of 1500 women and girls in the US on their emoji usage. Sali A. Tagliamonte, Professor of Linguistics at the University of Toronto, has partnered with Dove Hair on the launch of the Love Your Curls Emojis to help shed light on this research and how self-expression via emojis has become an important aspect of the evolving language landscape. “When you have a symbol that embodies someone’s identity, it’s powerful,” says Tagliamonte. “The new Dove Love Your Curls Emojis have the ability to empower curly women to be more themselves.”

Additionally, to celebrate the launch of the Dove Love Your Curls Emojis, Dove Hair will also be partnering with Twitter so that each time women and girls share a #LoveYourCurls moment, a custom Dove Curly Emoji will auto-generate within the tweet.

Start showing the world how much you #LoveYourCurls by tweeting the hashtag on Twitter, and be sure to download the Dove Love Your Curls Emoji keyboard in the App Store or Google Play to start using the Love Your Curls Emojis in all text and messenger apps.

About Dove® Hair
Dove Hair offers a wide range of solutions that provide deep nourishment and repair to meet women’s specific hair needs, whether it is curly, dry, frizzy, in need of volume or damaged. The range includes shampoo, conditioners, treatments and styling products.

About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States and Canada, the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.

Unilever employs approximately 11,500 people across North America – generating more than $10 billion in sales in 2013. For more information, visit www.unileverusa.com or www.unilever.ca.

[1] Dove Hair Study Conducted by Edelman Berland, October 2015 
[2] Swift Media, August 2015
[3] Dove Hair Study Conducted by Edelman Berland, October 2015
[4] H&E Study, 2014
[5] Dove Hair Study Conducted by Edelman Berland, October 2015

Contacts: 
Samantha Wannemacher/Edelman
212-729-2478
[email protected]

Kathryn Fernandez/Unilever
[email protected] 

Apprenticeship Events Celebrate New Opportunities for California Workers to “Earn While You Learn”

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DIR, DAS Introduce Two New Programs during National Apprenticeship Week

SACRAMENTO, California, Nov. 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Department of Industrial Relations (DIR) and its Division of Apprenticeship Standards (DAS) are celebrating the creation of two new state-approved apprenticeship programs on November 6.

“Apprenticeship programs provide workers with on-the-job training and help meet employers’ demand for a skilled workforce.  By expanding hands-on training programs, we are increasing career opportunities for workers and helping businesses grow,” said Christine Baker, Director of the Department of Industrial Relations (DIR). DAS is a division of DIR.  

On Friday morning, DIR Director Christine Baker and DAS Chief Diane Ravnik will officially recognize the first of the new apprenticeship programs between the Sacramento Municipal Utility District (SMUD) and the International Brotherhood of Electrical Workers Local 1245 in Sacramento. SMUD offers seven new training programs in the occupations of line worker, cable splicer, telecom technician, substation electrician, electrical technician, meter technician and engineer designer to approximately 60 apprentices. The engineer designer occupation training is the first of its kind in California for apprenticeship.

The second new program will be recognized Friday afternoon with program sponsors Sacramento Employment Training Agency (SETA), the California Workforce Association, and AFSCME Local 146. SETA’s two-year “Earn While You Learn” apprenticeship program for new and incumbent employees will allow approximately 25 apprentices to advance through its employment system.

“We are delighted to welcome these two new program sponsors and their apprentices to the benefits of registered apprenticeship,” said DAS Chief Diane Ravnik. “These opportunities provide the employers a way to meet their skilled training needs, and their apprentices entry to an established career.”

The official certification events are part of what President Barack Obama has proclaimed the first annual National Apprenticeship Week, promoting efforts to expand the talent available to U.S. industries and offer workers a chance to earn while learning new skills.

A schedule is posted online with details on the certification signing events in Sacramento, as well as other National Apprenticeship Week events across the state. All events are free and open to the public.

Governor Jerry Brown issued a letter to highlight National Apprenticeship Week and urge all California employers and workers to explore apprenticeship as a way to achieve greater levels of professional success.

The California Apprenticeship Council also issued a resolution urging all California apprenticeship sponsors to participate in this week’s events.

The Division of Apprenticeship Standards (DAS) creates opportunities for Californians to gain employable lifetime skills and provides employers with a highly skilled and experienced workforce while strengthening California’s economy.

Employees with work-related questions or complaints may contact DIR’s Call Center in English or Spanish at 844-LABOR-DIR (844-522-6734). The California Workers’ Information line at 866-924-9757 also offers recorded information in English and Spanish on a variety of work-related topics.

Members of the press may contact Erika Monterroza or Peter Melton at (510) 286-1161, and are encouraged to subscribe to get email alerts on DIR’s press releases or other departmental updates.       

The California Department of Industrial Relations, established in 1927, protects and improves the health, safety, and economic well-being of over 18 million wage earners, and helps their employers comply with state labor laws. DIR is housed within the Labor & Workforce Development Agency. For general inquiries, contact DIR’s Communications Call Center at 844-LABOR-DIR (844-522-6734) for help in locating the appropriate division or program in our department.

https://www.facebook.com/CaliforniaDIR
https://twitter.com/CA_DIR
https://www.youtube.com/CaliforniaDIR 
http://www.dir.ca.gov/email/listsub.asp?choice=1 

National Adoption Campaign Launches PSAs to Raise Awareness of the 108,000 Children Awaiting Adoption and the Need to Adopt Older Youth from Foster Care

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WASHINGTON, Nov. 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today, the award-winning Adoption from Foster Care campaign from the U.S. Department of Health and Human Services, AdoptUSKids and the Ad Council unveiled a new series of public service advertisements (PSAs) that aim to encourage the adoption of older youth from foster care.

Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7673451-ad-council-national-adoption-campaign/

Of the 415,000 children in the U.S. foster care system, 108,000 children under the age of 18 are currently waiting for adoptive families, according to the Adoption and Foster Care Analysis and Reporting System (AFCARS). Since the AdoptUSKids project began in 2002, 25,000 children who were once photo listed on adoptuskids.org are now with their adoptive families and nearly 38,000 families have registered to adopt through AdoptUSKids. 41 percent of the approximately 5,360 youth listed on the website are aged between 15 and 18 years old.

“Every child deserves a family that will cherish them. Yet older youth and teens often wait longer for an adoptive home. No matter what their age, youth need the love and stability that a family can offer,” noted Rafael Lopez, Commissioner of the Administration on Children, Youth and Families. “Families who adopt older youth provide teens with support during a critical period of life and throughout many important milestones. In recognition of National Adoption Month this November, we thank and celebrate all adoptive families throughout the country. We are also proud to sponsor the Adoption and Foster Care campaign to encourage additional adoptions of older youth nationwide.”

The new creative extends the use of the campaign’s award-winning tagline “You don’t have to be perfect to be a perfect parent.” Created pro bono by advertising agency KBS, the new TV, radio, print, outdoor and digital PSAs showcase the creative strategy of “multiple choice parenting.” The TV PSAs portray a dad trying to give advice to his teenage daughter after her first breakup, and a mom giving her son a haircut at home. The humorous, lighthearted scenarios aim to reassure prospective parents that even if they are not “perfect,” they have the ability to provide the stability and security that older youth in foster care need and deserve. The PSAs direct audiences to visit adoptuskids.org or to call 1-888-200-4005 (English) or 1-877-236-7831 (Spanish) to receive the latest information about the foster care system and the adoption process.

“Welcoming a child into your home and your heart is one if the greatest gifts a person can give,” said Lisa Sherman, president and CEO of the Ad Council. “We couldn’t be prouder of the work we’ve done and the results we’ve achieved with AdoptUSKids, and I hope this new creative will continue to remind potential parents that they don’t have to be perfect to make a lifelong difference in somebody’s life.”

Jonathan Mackler, Co-Chief Creative Officer of KBS New York said, “One of the highlights of being at KBS is having the opportunity to work with Ad Council and AdoptUSKids. When you hear about how many children are waiting for adoptive families, particularly teens, you want to do everything possible to make the creative as inspiring and effective as it can be.”

In addition to the PSAs, a Facebook Q&A will take place today from 12 to 1 pm ET on AdoptUSKids’ Facebook page to connect prospective parents with campaign representatives, parents and their adopted older youth. The online chat will also be an opportunity to debunk many of the top myths about foster care adoption, including the cost to adopt, marriage status, educational achievement, and home ownership, among others.

The Ad Council will distribute the new PSAs to media outlets nationwide this week. Per the Ad Council’s model, the PSAs will run in time and space donated by the media. Since its initial launch in 2004, the campaign has received more than $502 million in donated media support across television, radio, print, outdoor and digital media.

For more information about adoption, or about becoming an adoptive parent to a child from foster care, please visit adoptuskids.org or visit the AdoptUSKids’ communities on Facebook and Twitter.

U.S. Department of Health and Human Services’ Administration for Children and Families
Within the Department of Health and Human Services (HHS), the Administration for Children and Families (ACF) is the agency that is responsible for federal programs that promote the economic and social well-being of families, children, individuals, and communities. The Administration on Children, Youth and Families (ACYF) administers national programs for children and youth; works with states, Tribes, and local communities to develop services that support and strengthen family life; seeks joint ventures with the private sector to enhance the lives of children and their families; and provides information and other assistance to parents. Many of the programs administered by ACYF focus on children from low-income families; abused and neglected children; children and youth in need of foster care, independent living, adoption or other child welfare services; preschool children; children with disabilities; runaway and homeless youth; and children from Native American and migrant families. For more information on ACF’s adoption programs, please visit http://www.acf.hhs.gov/programs/cb/focus-areas/adoption.

AdoptUSKids
AdoptUSKids is a multi-faceted, federally funded project whose mission is to raise public awareness about the need for families for children in foster care, and assist States, Territories and Tribes to recruit and retain foster and adoptive families and connect them with children. The project is managed through a cooperative agreement with the Children’s Bureau at ACF.

The Ad Council
The Ad Council is a private, non-profit organization with a 70-year history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

KBS
KBS is a global creative business partner committed to doing things that matter. Our specialisms include: advertising, social, content, CRM, creative technology, public relations, media planning and buying. We have offices in New York, Los Angeles, Toronto, Montreal, London and Shanghai. We help a diverse roster of clients around the world including BMO, Church and Dwight, Unilever, American Express, BMW, Harman, King (maker of Candy Crush), Mondelez, TE Connectivity and Vanguard. www.kbsp.com

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