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Pinkwashed alcohol products & promotions exposed in new study

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Pinkwashed alcohol products & promotions exposed in new study

Alcohol is a known & avoidable contributor to breast cancer

Alcohol Justice spotlights problems & dangers of pinkwashing


SAN FRANCISCO, Sept. 15, 2015 /PRNewswire-HISPANIC PR WIRE/ — A new study in the October issue of Addiction documents alcohol products promoted with pink ribbons, partnerships with breast cancer charities, and general terms such as “breast cancer research” or “cure.”

Logo – http://photos.prnewswire.com/prnh/20110727/DC41105LOGO

Hundreds of brands promote products with breast cancer awareness ribbons, and when companies that make products that contribute to cancer do so, it is called pinkwashing. Ironically, pinkwashed alcohol brands contribute to cancer risk in the name of research, treatment, and/or prevention. Pinkwashed drinks extend the potential to increase sales of a carcinogen by linking an iconic charitable cause and entire populations of women, including young women who may already drink at higher levels.

“Pinkwashed alcohol products and promotions under the breast cancer awareness credo devalue and undermine the vital work of cancer charities,” stated Sarah Mart, research director at Alcohol Justice and coauthor of the study. “As a public health standard, breast cancer awareness should be clearly separate from alcohol marketing.”

The evidence is clear: moderate and even low alcohol use is a leading risk factor for breast cancer, and 8% of breast cancer cases globally are attributable to alcohol.

“Alcohol is a major contributing cause of a wide range of social problems, types of trauma and chronic disease, including several types of cancer,” said Norman Giesbrecht, study coauthor and senior scientist and director at the Centre for Addiction & Mental Health in Toronto. “An alliance between a breast cancer prevention charity and an alcohol producer confounds efforts to implement effective prevention strategies and may increase risky drinking among the most vulnerable.”

“Big Alcohol’s pinkwashing is a deceptive, egregious, and exploitive cause-marketing practice that does more harm than good,” said Bruce Lee Livingston, Alcohol Justice Executive Director/CEO. “Cancer charities need to reconsider any marketing partnerships and sponsorship relationships with alcohol brands. Local, state, and federal regulators must end this charade, in the honor of those who have fallen victim to alcohol-related disease.”

Ms. Mart will present the study’s findings and recommendations in October at the Global Alcohol Policy Conference in Edinburgh, Scotland; and in November at the American Public Health Association Annual Meeting in Chicago, Illinois.

Find the abstract for the article, Red flags on pinkwashed drinks: contradictions and dangers in marketing alcohol to prevent cancer at http://onlinelibrary.wiley.com/doi/10.1111/add.13035/abstract.

Watch a short video, or download the Alcohol Justice brief, Pinkwashed Drinks: Problems & Dangers at www.alcoholjustice.org.

CONTACT: Michael Scippa 415 548-0492
Jorge Castillo 213 840-3336


This Is a Test From PR Newswire – 3

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Photo: http://photos.prnewswire.com/prnh/20130405/MM29295

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California Hispanics Lag in Awareness of Drought Mandated Water Reduction

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California Hispanics Lag in Awareness of Drought Mandated Water Reduction


BURBANK, Calif., Sept. 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — California based market research firm ThinkNow Research has just released the results for its first ever California Latino water conservation survey. The survey shows Hispanics in California are less aware of the Governor’s drought related water reduction mandate than non-Hispanics in the state. The survey was conducted in late August and consisted of 500 respondents, half of which were Hispanic. The survey asked three simple questions:

  • What is the most critical issue facing the State of California at the moment?
  • Have you heard that Governor Jerry Brown has ordered mandatory water reductions across the state?
  • If so, do you know what the overall water reduction target is for California?

In all three measures California’s Hispanic population lagged behind non-Hispanics. With regards to awareness of the Governor’s water reduction mandate, 86% of Non-Hispanics were aware versus 79% of Hispanics but that number dropped to 77% for Spanish speaking Hispanics and 74% for 18-34 year old Hispanics. Regarding these results, ThinkNow Research Partner, Roy Eduardo Kokoyachuk, states, “With Hispanics surpassing non-Hispanic Whites in the state as the largest ethnic group, we felt it was important to understand how aware they are of drought related information. The lower awareness among younger Hispanics is concerning given that the median age of California’s Hispanic population is 27.”

Among non-Hispanics who had heard about the water reduction mandate 24% knew that the statewide reduction target was 25% while only 16% of the Hispanics correctly identified the target. Hispanics in the state were also less likely to mention the drought as the most critical issue facing the state with 37% of them listing it as the most critical statewide issue at this moment vs. 44% of non-Hispanics. More results from the survey can be found here: http://bit.ly/1M2htiE

About The Company:

ThinkNow Research provides solutions for gathering Hispanic, multicultural and total-market consumer insights. The company owns and operates a 35,000 member online market research panel and offers full-service design & execution of market research projects. For more information visit us at www.thinknowresearch.com or reach out to Deb Zimmerman.

 


NBC UNIVERSO Brings More High-Quality Programming In Brilliant High-Definition TV To Comcast Customers In San Francisco, Seattle, Denver, Houston And Other Western Markets

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MIAMI, Sept. 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — NBC UNIVERSO, the modern sports and entertainment cable channel for Latinos, today announced that Comcast, the nation's largest cable TV provider, has launched NBC UNIVERSO in HD. Subscribers on Xfinity TV across Comcast's West Division markets will be able to enjoy edgy entertainment, blockbuster movies, and many of the world's top sports franchises in Spanish, telecast in brilliant high definition.

NBC UNIVERSO in HD is now available to millions of Xfinity TV households in California (San Jose, San Francisco, Oakland, Sacramento,
Fresno and Stockton); Colorado (Denver, Colorado Springs, Fort Collins and Greeley); New Mexico (Albuquerque and Santa Fe); Seattle; Portland, Ore.; Salt Lake City; Tucson, Ariz.; Minneapolis/St. Paul and Houston.

"NBC UNIVERSO is championing the effort to bring Latinos the world-class sports and modern, edgy entertainment they want and deserve, and watching this compelling content in HD is important to them," said Ruben Mendiola, President, NBC UNIVERSO. "Latinos are of paramount importance to Comcast, and by airing NBC UNIVERSO in HD, Xfinity TV is helping to bring a great viewing experience to many more U.S. Hispanic households."

Earlier this year, satellite provider DIRECTV began airing NBC UNIVERSO in HD to coincide with the network's re-launch on Feb. 1, 2015, the day the channel was the exclusive home to Super Bowl XLIX in Spanish. Cox
Communications is in the process of rolling out NBC UNIVERSO in HD; and this past spring, Bright House Networks also launched NBC UNIVERSO in HD. The network continues to work on rolling out additional HD carriage.

Sports are best viewed in high definition, and the launch of NBC UNIVERSO in HD on Xfinity TV comes just as the network presents La NFL en NBC UNIVERSO – select Sunday Night Football games in Spanish – as well as Clubs Leon and Pachuca in Liga MX; CONCACAF World Cup Qualifiers and Olympic Soccer Qualifiers; FIFA U-17 World Cup Chile beginning in October; Premier League; NASCAR; MMA Combate Americas; WWE; Extreme Sports, and its signature sports show: Escena Deportiva.

In addition to sports, NBC UNIVERSO also offers edgy programming including provocative scripted series, reality and competition series, popular strategic acquisitions, blockbuster
movies, music and must-see events.

Follow us on twitter at:

@NBCUNIVERSO @NBCUNIVERSOPR

About NBC UNIVERSO:

NBC UNIVERSO (www.nbcuniverso.com) is a modern general entertainment cable channel for Latinos, bringing the world's top sports franchises and edgy, emotional programming to more than 40 million households in the U.S. As one of the most widely available modern cable channels for U.S. Latinos, NBC UNIVERSO delivers a thrilling mix of exclusive sports action – including FIFA World Cup™, NASCAR, NFL, Premier League and The 2016 Rio Olympics – along with signature series, blockbuster movies, music, must-see live events and strategic acquisitions, on TV, online and mobile devices. NBC UNIVERSO is part of Hispanic Enterprises and Content, a division of NBCUniversal (www.nbcuniversal.com), one of the world's leading media and entertainment
companies. NBCUniversal is a subsidiary of Comcast Corporation (www.comcastcorporation.com).

Latino Art Beat Announces Winner of 2015 National Art Competition

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2015 National Latino Art Beat WInning Artwork - El Orgullo Mundial, Anais Perez, Doral Academy - Miami





Latino Art Beat Announces Winner of 2015 National Art Competition


Program partners with Maryland Institute College of Art; Miami Student Anais Perez Wins $146,000 Scholarship


CHICAGO, Sept. 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — This year’s national competition winner is ANAIS PEREZ, a graduate from Doral Performing Arts & Entertainment Academy, Miami. The Maryland Institute College of Art (‘MICA’) awarded Perez $31,500 annually and an additional $5,000 per year as the Latino Art Beat National Winner, through the Latino Art Beat / MICA scholarship partnership totaling $146,000. Perez participated in this year’s Latino Art Beat visual arts competition through Miami-Dade County Public Schools and the Office of Miami Mayor Tomas Regalado entering her artwork titled “El Orgullo Mundial.” Miami visual arts students have won more national titles in this competition than any participating city and most have chosen to attend ‘MICA’ a long time premier academic partner of Latino Art Beat.

Logo – http://photos.prnewswire.com/prnh/20150908/264659LOGO

Latino Art Beat in its 19th program year offers a visual arts competition for high school juniors, seniors and early college age students in select cities across the USA, collaborating with the local Mayor’s Office and Department of Education. From all the 1st Place regional competition winners each receiving a scholarship, a national winner is selected for an additional award. The 2015 art and essay competition, “What Sports Mean to Me?” was in part sponsored by sports website SPORTAMY.

Perez stated, “Because of the Latino Art Beat initiative I am being given the chance to study my craft at the [highest] collegiate level at MICA, an opportunity that someone in my financial position could never have even dreamt of pursuing.” Perez will be honored this year at a public recognition in Miami, FL on October 8, 2015 at Miami City Hall at 9:00am. This event shall be attended by Mayor Tomas Regalado and the Miami City Commissioners, broadcast live on Public Television; and further in the District of Columbia, hosted by Mayor Muriel Bowser’s Office on Latino Affairs (‘OLA’) on October 21, 2015, at the Gala Theater -6:30pm.

For students interested in participating in the 2016 competition and an opportunity at a scholarship, the rules for the upcoming 2016 National Latino Art Beat art competition, which includes a film and animation component, shall be announced during November 2015. Please watch your local media for details. Visit Latino Art Beat on FACEBOOK.

FOR MORE INFORMATION:
LATINO ART BEAT
www.latinoartbeat.com
SPORTAMY
www.sportamy.com
MARYLAND INSTITUTE COLLEGE OF ART www.mica.edu

NOTE TO EDITORS: High-resolution images are available at: Imágenes de alta resolución están disponibles en: http://hispanicprwire.com/multimedia/


Best Way To Experience Pope Francis’ Visit To Philadelphia? Stay In A Hotel.

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Best Way To Experience Pope Francis’ Visit To Philadelphia? Stay In A Hotel.


Fun & Inspiring Events, Variety Of Hotel Rates & Plenty Of Resources To Help Plan


PHILADELPHIA, Sept. 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — With Pope Francis’ visit and the Francis Festival just two weeks away (September 26 and 27), Philadelphia is ready to welcome locals and visitors to enjoy this once-in-a-generation event. To experience it in the most comfortable and convenient way possible, city officials and hospitality leaders are encouraging everyone to book a long weekend stay in a Center City hotel. As an added benefit and to encourage return visitation, those checking into city hotels on Friday or Saturday will receive two free tickets to the One Liberty Observation Deck, opening in November. Hotels are bookable at visitphilly.com.

(Note: The city will conduct business as usual Monday through Friday, September 21-25 during the World Meeting of Families Congress. Hotel rooms are available, and transportation will run normally.)

The Experience:

The entire Philadelphia region is celebrating Pope Francis’ visit, and here are some of the many reasons locals and visitors won’t want to miss out on the celebration:

  • Papal Appearances, September 26-27: Visitors to Philadelphia will find plenty of opportunities to see Pope Francis and hear his inspiring message—including on 40 Jumbotrons, which will stream all papal events. Key public moments include:
    • Saturday, September 26:
      • An address by Pope Francis at Independence Hall, 4:45 p.m. (free tickets required, but no longer available; viewable on Jumbotrons)
      • Papal parade along the Benjamin Franklin Parkway from Eakins Oval to and around City Hall, time TBD (tickets not necessary)
      • Festival of Families, featuring Andrea Bocelli, Juanes, The Philadelphia Orchestra and Pope Francis himself, 7:30 p.m. (free tickets for certain areas required, but no longer available; not necessary for areas from
        20th Street to City Hall and beyond)
    • Sunday, September 27:
      • Papal parade; route and time TBD (tickets not necessary)
      • Public mass celebrated by Pope Francis in front of the Philadelphia Museum of Art, 4:00 p.m. (free tickets for certain areas required, but no longer available; not necessary for areas from 20th Street to City Hall and beyond)
  • The Francis Festival, September 26-27: Running from South Street to Girard Avenue and from the Delaware River to 38th Street, this weekend-long, Philly-style block party features affordable food, drinks and souvenirs, along with free entertainment and Jumbotrons for an up-close look at all of the papal happenings. Plus, it’s a pedestrian-friendly affair.
  • Special Events & Exhibits, All Week Long: Museums and attractions are hosting all sorts of special happenings in celebration of the pope’s visit. Just a sampling: Religious Liberty and the Founding of America at the National Constitution Center, Vatican Splendors at The Franklin Institute, Verbum Domini II: God’s Word Goes Out to the Nations (free exhibit) at the Pennsylvania Convention Center and Catholics in the New World: A Selection of 16th-18th Century Texts at The Rosenbach of the Free Library of Philadelphia, among many, many others.
  • Food & Drink Specials, All Week Long: The pope’s visit gives restaurants and bars the opportunity to get creative with their menus, and that’s exactly what they’ve done with items like the Il Papa pie (a Neapolitan-style pizza with Black Mission figs, mozzarella, lardo and Pecorino Toscano, oregano and fresh basil) from Pizzeria Vetri, the Pope Dog (chorizo sausage, chimichurri and pickled red onion salad) from Underdogs and Holy Wooder Belgian-style Tripel beer from Philadelphia Brewing Company.

Why Book A Hotel Room:

Staying in a hotel for the long weekend is the most comfortable and convenient way to experience the Francis Festival and papal visit. Those staying in Center City will enjoy easy walks to all papal events and throughout the festival grounds.

There are plenty of first-class hotel rooms available in Philadelphia, including many within the Francis Festival grounds, and most hotels do not require a minimum-night stay. As an incentive to return to Philadelphia, all visitors checking into a hotel on Friday or Saturday will receive two tickets to the city’s newest attraction, the One Liberty Observation Deck, opening in November. Tickets are redeemable from January 1 through March 31, 2016.

In addition, many hotels are offering fun papal perks for those booking rooms. The Inn at Penn, for example, is providing guests with SEPTA tokens and a “Pope Pack” containing Philadelphia-inspired snack items to take with them on their pilgrimage to the papal events.

To book a hotel stay, go to visitphilly.com.

Getting Here & Getting Around:

Getting to and around Philadelphia will operate as it normally does from Monday through Thursday, with restrictions and road closures beginning at 10:00 p.m. on Thursday, September 24 and increasing on Friday. By Friday night, public transportation will be the best option for getting into the city. Once inside Center City, walking and biking are ideal for getting around.

  • Airlines: Reporting availability, with SEPTA’s Airport Line running to and from Philadelphia International Airport throughout the weekend. phl.org
  • Amtrak: Tickets still available and required for the weekend of the papal visit; no on-board ticket purchases permitted. amtrak.com
  • Highways/Bridges: Closed beginning on Friday, September 25: the Benjamin Franklin Bridge; I-76 eastbound from I-476 to I-95; I-76 westbound from I-95 to U.S. Route 1 (Roosevelt Extension); I-676 in both directions from I-76 to I-95; and U.S. Route 1 in both directions from U.S. 30 to Belmont Avenue
  • SEPTA: Special regional rail passes available, with trains picking up passengers at a limited number of stations; the subway, elevated train, buses and trolley buses also operating on a special schedule, with tokens, transfers and passes accepted and a three-day pass available. septa.org
  • New Jersey Transit: Modified schedule on the Atlantic City Rail Line and River Line; special tickets must be purchased in advance. njtransit.com
  • PATCO: Non-stop service to Center City during the papal weekend, with pickups available at four New Jersey Stations; tickets must be purchased in advance. ridepatco.org
  • Taxis/Uber: Servicing the Francis Festival grounds until 2:00 a.m. on Saturday and resuming at 3:00 a.m. on Monday.

Key Resources:

Plenty of resources are available for those planning their visits to Philadelphia for this historic week:

Online Resources:

  • worldmeeting2015.org: Go-to place for information about the congress schedule, papal visit, World Meeting of Families history and the Papal Visit Playbook, a how-to guide for Philly residents
  • Go Philadelphia! App: App featuring information about regional attractions and the family-friendly events, activities and exhibitions taking place between September 18 and 29. Available for Apple and Android devices.
  • phila.gov: The place for information about road closures, secure perimeters and business resources
  • visitphilly.com, featuring visitphilly.com/pope: Visitor-focused site with comprehensive coverage of the WMOF and papal events, accommodations, transportation, what’s opened and closed and more
  • uwishunu.com: Insider blog focusing on what to do today, tomorrow and this weekend
  • discoverPHL.com/OVG and discoverPHL.com/internationalguide: Downloadable guides to the city available in multiple languages

In-person Resources:

  • Independence Visitor Center, phlvisitorcenter.com (See site for weekend hours)
    • Main location, 6th & Market Streets
    • Sister Cities Park, 200 N. 18th Street
    • Fairmount Park Welcome Center, 1599 John F. Kennedy Boulevard
    • City Hall Visitor Center, Broad & Market Streets, Room 121
    • Pennsylvania Convention Center, 1102 Arch Street

About VISIT PHILADELPHIA®: VISIT PHILADELPHIA® is the state-designated regional marketing agency for Greater Philadelphia. VISIT PHILADELPHIA makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area. With Love, Philadelphia XOXO®; visitphilly.com; uwishunu.com; social media; and strong media outreach help drive this visitation and boost the economy.

About Philadelphia Convention & Visitors Bureau: Philadelphia Convention & Visitors Bureau (PHLCVB), discoverPHL.com, a private non-profit membership corporation, is the official Tourism Promotion Agency for the City of Philadelphia globally, and the primary sales and marketing agency for the expanded Pennsylvania Convention Center. The PHLCVB competes with its counterparts worldwide for convention and tourism business. The organization has departments dedicated to the multicultural, sports, and life sciences markets. The PHLCVB incorporates the short code PHL, an open source graphic identifier for the City of Philadelphia into the Convention & Visitors Bureau brand identity.

About Greater Philadelphia Hotel Association:
The Greater Philadelphia Hotel Association (GPHA), gpha.us, functions as the principal advocate of the hotel industry in the Philadelphia region, furthering its interest through civic representation, education efforts, community partnerships, and increased marketing presence. GPHA serves the interest for more than 90 hotels, including all center city properties, and 140 allied members throughout Delaware Valley. Our hotels offer visitors more than 30,000 guest rooms and employ 14,000 residents.


More Performers Announced For The “Latin American Music Awards” Live From Hollywood October 8 On TELEMUNDO

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More Performers Announced For The “Latin American Music Awards” Live From Hollywood October 8 On TELEMUNDO

Lil Jon, Yandel, Natalie La Rose, Jencarlos Canela, Maluma, Luis Coronel and Mexican Boy Band Sensation CD9, making its U.S. Debut, to Perform at the new Awards Ceremony


MIAMI, Sept. 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — The star-studded “Latin Music Awards” lineup is breaking ground with the exciting addition of both English and Spanish language musical acts. The much awaited awards show will take place on Thursday, October 8, 2015 at 9pm/8c live on TELEMUNDO from the prestigious Dolby Theater in Hollywood, California. The program will include a one-hour red carpet pre-show special at 8pm/7c, and will broadcast simultaneously on NBC Universo. 

The first edition of the “Latin American Music Awards” will feature electrifying performances by American rapper, record producer, entrepreneur and DJ Lil Jon, a multi-award winning artist and one of the most prominent figures in music and pop culture; Urban Latin music singer Yandel, the phenomenally successful Puerto Rican vocalist, songwriter, musician, and record producer; popular contemporary R&B vocalist Natalie La Rose, one of the most promising new artists in the genre; actor and singer Jencarlos Canela, who has already performed over 200 concerts throughout the world; Colombian newcomer Maluma, the hottest new artist from Colombia who recently released his latest single “Borro Cassette;” young Regional Mexican singer and online sensation Luis Coronel; and breakout group CD9, the five-member boy band from Mexico that is making its U.S. debut. They join previously announced performances by Gloria Trevi, Gerardo Ortiz and Il Volo.

The awards celebration will honor today’s most influential and iconic Latin artists, as voted by the fans in the traditional format of the “American Music Awards,” the world’s biggest fan-voted award show. Fans from the United States and Puerto Rico can vote online now at www.LatinAMAs.com/vota, through Wednesday, September 30th at 12pm Eastern Time to determine the winners. Fans worldwide can vote via Twitter by posting a tweet that contains first and last name of the nominee, category and the hashtag #LatinAMAs. Information about the voting process for the “Latin American Music Awards,” as well as exclusive content about this year’s event, can be found at LatinAMAs.com – the official website of the 2015 “Latin American Music Awards”.

For the latest news, be sure to follow the “Latin American Music Awards” on social and join the conversation by using the official hashtag #LatinAMAs.

Facebook: Facebook.com/LatinAMAs
Twitter: @LatinAMAs
Instagram: @LatinAMAs
Snapchat: TeamTelemundo
Join the Conversation: #LatinAMAs

LatinAMAs Tweet: .@LilJon @natalielarose @somosCD9 @yandeloficial @maluma @luiscoronel281 to perform @LatinAMAs on @TELEMUNDO Vote—>LatinAMAs.com/vota


Central American Internet Users Engage with Many Social Networks, with 97 Percent Using Facebook

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Central American Internet Users Engage with Many Social Networks, with 97 Percent Using Facebook


comScore Releases 2015 Study of Internet Behavior in Central America


MEXICO CITY, Sept. 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — comScore, Inc. (NASDAQ:SCOR), a leader in digital media analytics, announced the release of the Study Central America 2015 highlighting the current state of digital trends, including social media and mobile usage. The report shows a detailed analysis of the overall media consumption and behavior of internet users, where we can find that more than half of the online audience in Central America spends an average of two daily hours of internet usage across devices.

Logo – http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO

Social networking was the most commonly visited online content category among Central Americans, with Facebook ranking as the leader (97 percent reach), followed by Twitter (54 percent). Instagram, Pinterest and Tumblr all saw significant gains in popularity in the last two years.

comScore Study Central America 2015                                                

% of respondents who visited any social media sites in the last 30 days

Social Media

2013

(n=1,070)

2015

(n=1,028)

Facebook

95%

97%

Twitter

60%

54%

Instagram

19%

38%

LinkedIn

29%

32%

Online Blog or message board

18%

18%

Pinterest

7%

19%

MySpace

19%

12%

Sonico

20%

9%

Tumblr

3%

7%

FourSquare

4%

3%

None of the above

2%

1%

Q10. In the past 30 days, have you visited any of the following social media sites?

Social media sites include social network sites (e.g., Facebook or MySpace), online blogs, forums, message boards, and other sharing websites.

Base: Total sample

To learn more about the study, visit comScore’s recent blog post summarizing the findings.

For further information on comScore Custom Studies or to learn more about the Central America report, please contact us at [email protected].

About comScore

Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable. We help media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and partnerships, comScore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

 


If you lived in or were located in California and called Priority Club® Rewards, Holiday Inn®, Holiday Inn Express®, Crowne Plaza® Hotels and Resorts, InterContinental® Hotels and Resorts, Staybridge Suites®, Candlewood Suites® or Hotel Indigo® you could receive money from a Class Action Settlement

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If you lived in or were located in California and called Priority Club® Rewards, Holiday Inn®, Holiday Inn Express®, Crowne Plaza® Hotels and Resorts, InterContinental® Hotels and Resorts, Staybridge Suites®, Candlewood Suites® or Hotel Indigo® you could receive money from a Class Action Settlement


SAN FRANCISCO, Sept. 14, 2015 /PRNewswire-HISPANIC PR WIRE/ — The following statement is being issued by Keller Grover LLP regarding the McCabe, Simpson & Sarabia v. Six Continents Hotels, Inc. Settlement.

If you lived in or were located in California and called Priority Club® Rewards, Holiday Inn®, Holiday Inn Express®, Crowne Plaza® Hotels and Resorts, InterContinental® Hotels and Resorts, Staybridge Suites®, Candlewood Suites® or Hotel Indigo® you could receive money from a Class Action Settlement

A proposed $11,700,000 class action settlement has been reached in a lawsuit called McCabe, Simpson & Sarabia v. Six Continents Hotels, Inc., USDC ND CA Case No. 12-cv-04818-NC. The lawsuit claims that Six Continents Hotels, Inc. recorded and monitored telephone calls of persons calling toll-free reservations and customer-service lines while residing or located in California without telling callers that the calls may be recorded and monitored allegedly in violation of California law. Six Continents Hotels, Inc. has denied the claims. Nonetheless, Six Continents, Hotels, Inc. and the Class Representatives have agreed to settle the dispute to avoid the uncertainty and costs of litigation. The $11,700,000 settlement fund will pay eligible claims, notice and administration costs, attorneys’ fees and expenses, and named plaintiffs’ service awards.

Who is a Class Member?

You are a Class Member if you called Priority Club® Rewards, Holiday Inn®, Holiday Inn Express®, Crowne Plaza® Hotels and Resorts, InterContinental® Hotels and Resorts, Staybridge Suites®, Candlewood Suites® and Hotel Indigo® on a toll-free number while residing or located in California and spoke to a representative between March 1, 2011 and July 18, 2012.

What are my legal rights?

To receive a settlement payment, eligible class members must submit a claim. It is expected that eligible class members who submit a timely and valid Claim Form will receive at least $100. The amount of each individual settlement payment will depend on the total number of claims filed. Regardless of the claims rate, the payment to any individual class member will not exceed $5,000.

Whether or not you submit a claim, if the Court approves the settlement, you will be bound by all of the Court’s orders. This means you will not be able to make any claims against Six Continents Hotels, Inc. or affiliated entities covered by the settlement.

If you wish to submit a claim, visit www.HotelCallRecordingSettlement.com or contact the Claims Administrator at 1-888-972-6585 to get a Claim Form. The deadline to submit claims is December 13, 2015.

If you do not wish to be a member of the settlement class, you may request to opt-out or be excluded from the settlement by submitting a letter to the Claims Administrator at the address below postmarked by December 13, 2015. If you opt-out you cannot submit a claim form. Visit the settlement website for more information.

If you wish to object to the settlement, you must do so by submitting your objection to the Court in person or writing postmarked by December 13, 2015. Visit the settlement website for more information.

A final hearing will be held on February 3, 2016 at 1:00 p.m. in the San Francisco Federal Courthouse, to determine the fairness, reasonableness and adequacy of the proposed settlement and to award attorneys’ fees and costs and named plaintiffs’ service awards. The motion for attorneys’ fees and costs and named plaintiffs’ service awards will be posted on the settlement website after it is filed. You may attend the hearing, but you do not have to.

This is only a summary. For detailed information including, the full text of the Settlement Agreement, the Class Notice and the Claim Form, visit www.HotelCallRecordingSettlement.com, call 1-888-972-6585, or write to the Settlement Administrator at: Hotel Call Recording Settlement, c/o Heffler Claims Group, P.O. Box 1040, Philadelphia, PA 19105-1040.