#Portada15 announces pathbreaking Content and Speakers for Hispanic Advertising and Sports Marketing Events in NYC Sept. 16 and 17!

June 25, 2015

#Portada15 announces pathbreaking Content and Speakers for Hispanic Advertising and Sports Marketing Events in NYC Sept. 16 and 17!

NEW YORK, June 25, 2015 /PRNewswire-HISPANIC PR WIRE/ — Portada, www.portada-online.com, the leading Source on Hispanic Marketing and Media is announcing the best content and networking opportunities for #Portada15 in New York City’s Yotel on September 16 and September 17, 2015. #Portada15 comprehends the Hispanic Sports Marketing Forum, (www.portada-online.com/events/hispanic-forum), on Sept 16 and the 9^th Annual Hispanic Advertising and Media Conference on September 17 (www.portada-online.com/events/hispanic-conference).

Due to their high quality content and path-breaking networking opportunities, Portada’s annual events in New York City are the most important gathering of brand marketers, agency executives, media and PR professionals targeting the burgeoning Hispanic marketplace.

Key Market Drivers to be discussed at #Portada15

The main sports events/properties over the next 4 years and how your brand should take advantage of them.
Brand new insights about the Hispanic soccer fan and new ways to engage them
Baseball, Hockey, Basketball, Football or something else? What sports drives Multicultural passions the most and why?
The Unending Quest: New approaches on how national brands reach out to local audiences, hyperlocal targeting and more…
New and actionable insights on how best to reach the Latina Millennial
The Hispanic Digital Video Explosion: Platforms, Formats and Reach
How Mobility is changing Hispanic Marketing forever
Programmatic Buying and Hispanic media: Much more than a buzzword

Already Confirmed Brand Marketing Stars speaking at #Portada15

Analia Benedetti, Senior Manager, Multicultural Marketing, Kellogg
Christian Borjon, Director Hispanic Sales & Marketing / Sprint & SPG, Samsung
Manuel Campos, Hispanic Marketing Director, Sprint
Juan Pablo Gonzalez, Sr. Brand Manager, U.S. Hispanic Marketing, The Coca-Cola Company
Pattie Falch, Director, Sponsorships & Events, Heineken USA
Ivonne Kinser, Head of Digital Media Strategy, Avocados from Mexico
Kymber Umaña, Hispanic Marketing Manager, Sprint
Mariela Ure, SVP, Hispanic Segment Strategy, Wells Fargo

REGISTRATION AT SUPER EARLY BIRD DISCOUNT EXPIRES ON TUESDAY 6/30/2015 COB

The Combo Ticket (Hispanic Sports Marketing Forum and 9^th Annual Hispanic Advertising and Media Conference) for the super Early Bird Discount of US$ 399, expires this Tuesday 6/30/2015.

Already confirmed Sponsors of #Portada15:
9^th Annual Hispanic Advertising and Media Conference

Rooftop Party Sponsor: Batanga Media (http://www.batangamedia.com)

Platinum Sponsor: MaxPoint (http://maxpoint.com/multicultural)

Gold Sponsor: GFK – (http://www.gfk.com)

Bronze Sponsors:
Pulpo Media (http://www.pulpomedia.com/)
Zoomin.TV (http://corporate.zoomin.tv/)

Badge and Lanyard Sponsor: Adsmovil – (http://www.adsmovil.com)

Official Wire Sponsor: PR Newswire (http://www.prnewswire.com/)

Hispanic Sports Marketing Forum Sponsors

Golazo Sponsors:
AC&M Group (http://acmconnect.com/)
Blogsi (http://www.blogsinetwork.com/)

For information about how to align your brand with #Portada15, please contact Kelley Eberhardt, Director of Sales and Marketing, 212-685 4441, [email protected].

Twitter: @portada_online
Facebook: https://www.facebook.com/Portada

About Portada
Portada (http://www.portada-online.com, http://latam.portada-online.com/) is the leading source of news and analysis in the Hispanic Marketing and Media space. We offer world-class news and intelligence through audited online, print and conference vehicles to highly targeted audiences. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Hispanic Marketing and Media space.

Statement of National Alliance for Hispanic Health on King v. Burwell Supreme Court Decision

June 25, 2015

Statement of National Alliance for Hispanic Health on King v. Burwell Supreme Court Decision

Court Decision Right for America; Time for All States to Expand Medicaid

WASHINGTON, June 25, 2015 /PRNewswire-HISPANIC PR WIRE/ — “Millions have enrolled in health plans believing in the full faith and credit of the government’s promise of a subsidy. Today, the Supreme Court affirmed that faith and provided a greater sense of security for American family budgets. But, the job is far from done. Another 4 million persons, including about 1 million Hispanics, would have coverage today if all States had expanded Medicaid under the Affordable Care Act. The majority of those left behind are workers who earn too much to qualify for Medicaid but are still below the poverty level. Now is the time for Congress and States to find the solution that fulfills the promise of coverage for these hard working individuals and families,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group.

About the National Alliance for Hispanic Health (The Alliance)
The Alliance is the nation’s foremost science-based source of information and trusted advocate for the health of Hispanics in the United States. For more information, visit http://www.hispanichealth.org or call the Alliance’s Su Familia National Hispanic Family Health Helpline at 1-866-783-2645.

Millennials Outnumber Baby Boomers and Are Far More Diverse, Census Bureau Reports

June 25, 2015

Millennials Outnumber Baby Boomers and Are Far More Diverse, Census Bureau Reports

Young Children Now Majority-Minority

WASHINGTON, June 25, 2015 /PRNewswire-HISPANIC PR WIRE/ — Millennials, or America’s youth born between 1982 and 2000, now number 83.1 million and represent more than one quarter of the nation’s population. Their size exceeds that of the 75.4 million baby boomers, according to new U.S. Census Bureau estimates released today. Overall, millennials are more diverse than the generations that preceded them, with 44.2 percent being part of a minority race or ethnic group (that is, a group other than non-Hispanic, single-race white).

For the first time, more than 50 percent of children under age 5 are minorities. Reflecting these younger age groups, the population as a whole has become more racially and ethnically diverse in just the last decade, with the percentage minority climbing from 32.9 percent in 2004 to 37.9 percent in 2014.

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These latest population estimates examine changes among groups by age, sex, race and Hispanic origin nationally, as well as in all states and counties, between April 1, 2010, and July 1, 2014.

Even more diverse than millennials are the youngest Americans: those younger than 5 years old. In 2014, this group became majority-minority for the first time, with 50.2 percent being part of a minority race or ethnic group.

Reflecting these younger age groups, the population as a whole has become more racially and ethnically diverse in just the last decade, with the percentage minority climbing from 32.9 percent in 2004 to 37.9 percent in 2014.

Five states or equivalents were majority-minority: Hawaii (77.0 percent), the District of Columbia (64.2 percent), California (61.5 percent), New Mexico (61.1 percent) and Texas (56.5 percent). Among the remaining states, Nevada is the closest to crossing this threshold, with a population 48.5 percent minority. More than 11 percent (364) of the nation’s 3,142 counties were majority-minority in 2014. Five reached this milestone during the year beginning July 1, 2013: Russell, Ala.; Newton, Ga.; Eddy, N.M.; Brazoria, Texas; and Suffolk city, Va.

Other highlights from the estimates:

The 65-and-older population

The nation’s 65-and-older population grew from 44.7 million in 2013 to 46.2 million in 2014. This group, which now contains the oldest four years of the baby boom generation (born between 1946 and 1964), is 21.7 percent minority, less diverse than younger age groups.
Between 2010 and 2014, the only two counties to add more than 100,000 people 65 and older to their total populations were Los Angeles, Calif. (167,000) and Maricopa, Ariz. (103,000).
San Juan, Colo., had the highest rate of increase in the 65-and-older population of any county between 2010 and 2014 (70.9 percent). Two other Colorado counties (San Miguel and Douglas) were also in the top five.
Florida had the highest percentage of its population age 65 and older among states in 2014 (19.1 percent), followed by Maine (18.3 percent). Alaska had the lowest percentage (9.4 percent), followed by Utah (10.0 percent).
Sumter, Fla., was the nation’s only majority 65-and-older population county in 2014 (52.9 percent). Chattahoochee, Ga., had the lowest percentage of its population in this age group (4.1 percent).

Some states and counties become younger

In contrast to most states, five experienced a decline in median age between July 1, 2013, and July 1, 2014: North Dakota, Hawaii, Montana, Wyoming and Iowa.
Median age declined in 434 counties over the period, with McKenzie, N.D., leading the way (32.9 to 31.6).
Maine experienced the largest increase in median age among states, rising from 43.9 to 44.2 over the period.
St. Helena, La., experienced the largest rise in median age among counties or equivalents, climbing from 40.2 to 41.3.
There was a greater than 13-year difference between the state with the highest median age (Maine at 44.2) and that with the lowest (Utah at 30.5).
There was a more than 42-year difference between the county with the highest median age (Sumter, Fla., at 65.9) and that with the youngest (Madison, Idaho, at 23.1). There were 74 counties where the median age was greater than 50, and 57 counties where it was less than 30.

States with more males than females (and vice versa)

There were only 10 states where males made up a majority of the population in 2014. Alaska had the highest male percentage (52.6 percent), followed by North Dakota (51.3 percent).
The District of Columbia had the highest percentage of females of any state or equivalent (52.6 percent), followed by Delaware (51.6 percent).

Births versus deaths

All race and ethnic groups except single-race, non-Hispanic whites had more births than deaths between 2013 and 2014. This group had 61,841 more deaths than births.

Hispanics

The nation’s Hispanic population totaled 55.4 million as of July 1, 2014, up by 1.2 million, or 2.1 percent, since July 1, 2013.
California had the largest Hispanic population of any state in 2014 (15.0 million). However, Texas had the largest numeric increase within the Hispanic population since July 1, 2013 (228,000). New Mexico had the highest percentage of Hispanics at 47.7 percent.
Los Angeles had the largest Hispanic population of any county (4.9 million) in 2014 while Harris, Texas, had the largest numeric increase since 2013 (45,000). Starr — on the Mexican border in Texas — had the highest share of Hispanics (95.8 percent).

Blacks

The nation’s black or African-American population totaled 45.7 million as of July 1, 2014, up by 578,000, or 1.3 percent, since July 1, 2013.
New York had the largest black or African-American population of any state or equivalent in 2014 (3.8 million); Texas had the largest numeric increase since July 1, 2013 (88,000). The District of Columbia had the highest percentage of blacks (50.6 percent), followed by Mississippi (38.2 percent).
Cook County, Ill. (Chicago) had the largest black or African-American population of any county in 2014 (1.3 million), and Harris, Texas, had the largest numeric increase since 2013 (21,000). Holmes, Miss., was the county with the highest percentage of blacks or African-Americans in the nation (82.5 percent).

Asians

The nation’s Asian population totaled 20.3 million as of July 1, 2014, up by 631,000, or 3.2 percent, since July 1, 2013.
California had both the largest Asian population of any state (6.3 million) in July 2014 and the largest numeric increase of Asians since July 1, 2013 (162,000). Hawaii was the nation’s only majority-Asian state, with people of this group comprising 56.2 percent of the total population.
Los Angeles had the largest Asian population of any county (1.7 million) in 2014 and the largest numeric increase (29,000) since 2013. Honolulu and Kauai, both in Hawaii, were the nation’s only majority-Asian counties.

American Indians and Alaska Natives

The nation’s American Indian and Alaska Native population totaled 6.5 million as of July 1, 2014, up by 93,000, or 1.4 percent, since July 1, 2013.
California had the largest American Indian and Alaska Native population of any state in 2014 (1.1 million) and the largest numeric increase since 2013 (13,000). Alaska had the highest percentage (19.4 percent).
Los Angeles had the largest American Indian and Alaska Native population of any county in 2014 (235,000), and Maricopa, Ariz., the largest numeric increase (4,700) since 2013. Shannon, S.D. — on the Nebraska border and located entirely within the Pine Ridge Indian Reservation — had the highest percentage (93.4 percent).

Native Hawaiians and Other Pacific Islanders

The nation’s Native Hawaiian and Other Pacific Islander population totaled 1.5 million as of July 1, 2014, up by 33,000, or 2.3 percent, since July 1, 2013.
Hawaii had the largest population of Native Hawaiians and Other Pacific Islanders of any state (370,000) in 2014 and the highest percentage (26.0 percent). California had the largest numeric increase since 2013 (7,000).
Honolulu had the largest population of Native Hawaiians and Other Pacific Islanders of any county (239,000) in 2014, and Hawaii County had the highest percentage (34.4 percent). Clark, Nev., had the largest numeric increase since 2013 (1,100).

Non-Hispanic white alone

The nation’s non-Hispanic white alone population totaled 197.9 million in 2014, up by 94,000, or 0.5 percent, since 2013.
California had the largest non-Hispanic white alone population of any state in 2014 (14.9 million). Texas had the largest numeric increase in this population group since 2013 (79,000). Maine had the highest percentage of the non-Hispanic white alone population (93.8 percent).
Los Angeles had the largest non-Hispanic white alone population of any county (2.7 million) in 2014. Maricopa, Ariz., had the largest numeric increase in this population since 2013 (23,000). Leslie, Ky., comprised the highest percentage (98.1 percent) of single-race non-Hispanic whites.

Unless otherwise specified, the statistics refer to the population who reported a race alone or in combination with one or more races. Censuses and surveys permit respondents to select more than one race; consequently, people may be one race or a combination of races. The detailed tables show statistics for the resident population by “race alone” and “race alone or in combination.” The sum of the populations for the five “race alone or in combination” groups adds to more than the total population because individuals may report more than one race. All references to age, race, and Hispanic origin characteristics of counties apply only to counties with a 2014 population of 10,000 or more. The federal government treats Hispanic origin and race as separate and distinct concepts. In surveys and censuses, separate questions are asked on Hispanic origin and race. The question on Hispanic origin asks respondents if they are of Hispanic, Latino, or Spanish origin.

Starting with the 2000 Census, the question on race asked respondents to report the race or races they consider themselves to be. Hispanics may be of any race. Responses of “some other race” from the 2010 Census are modified in these estimates. This results in differences between the population for specific race categories for the modified 2010 Census population versus those in the 2010 Census data.

State Contacts

Public Information Office
301-763-3030 / [email protected]

census.gov
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(Español) T-Mobile Revela al Nuevo ‘JUMP! On Demand’, un Modo Completamente Nuevo de Obtener un Teléfono Cuando lo Desees

June 25, 2015

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(Español) Estudiante sofisticado: nuevo Chevrolet Cruze 2016

June 24, 2015

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Mary Kay Museum And Global Headquarters Building Voted Favorites In Addison For Third Straight Year

June 24, 2015

Mary Kay Museum And Global Headquarters Building Voted Favorites In Addison For Third Straight Year

Iconic Beauty Company Recognized in 2015 ADDISON Magazine Readers’ Choice Awards

ADDISON, Texas, June 24, 2015 /PRNewswire-HISPANIC PR WIRE/ — The votes are in and for a third straight year Mary Kay Inc. was honored by ADDISON Magazine in the annual Readers’ Choice Awards. The Mary Kay Museum was voted “favorite art gallery/museum” for a third straight year while the company’s headquarters was voted “favorite office building” for a second year. Readers cast their votes from May 13 through June 5 in more than 80 categories including dining, attractions, shopping, lifestyle and business. The winners were recognized in a special awards presentation on June 23 at Table 13 in Addison, Texas.

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A landmark along the Dallas North Tollway, Mary Kay’s global headquarters spans nearly 600,000 square feet on a 34 acre campus. The 13-story building features more than 10,000 windows, four acres of glass and more than 1,300 tons of granite. Originally built by a savings and loan corporation in the mid-80s, the interior was designed and finished by Mary Kay Inc., which has been the sole occupant since moving into the building in Dec. 1995. The building is also the first owner-occupied office building in the country to be awarded the Building Owners and Management Association’s (BOMA) 360 certification for its use of facility management best practices.

“Addison has been Mary Kay’s home for 20 years and we’re deeply touched to be recognized by ADDISON Magazine readers as their favorite office building for a second year,” said Melinda Sellers, Chief People Officer for Mary Kay Inc. “Thirteen was Mary Kay Ash’s lucky number so with 13 floors and 13 passenger elevators we knew this building was meant to be our home. It is a great honor to open the doors and share our headquarters with Mary Kay’s Independent Sales Force and guests right here in Addison to those visiting us from abroad.”

The Mary Kay Building houses more than 1,200 daily employees and features a full-service restaurant, fitness center and on-site health clinic. The Mary Kay Museum is also located within the company’s global headquarters. First opened in 1993 to commemorate the 30^th anniversary of the iconic beauty company, the museum is part history lesson, part tribute and part recognition hall to the life of one of America’s most famous businesswomen, Mary Kay Ash.

“From videos and articles of Mary Kay Ash to some of the first Mary Kay® products to prestigious awards and accolades on display, the Mary Kay Museum showcases our company’s rich history, as well as its vision for the future,” said Jennifer Cook, Director for the Mary Kay Museum and The Mary Kay Foundation^SM. “We are honored to be named favorite museum for a third year by ADDISON magazine readers. A tour of the museum pays tribute to the millions of women throughout the years who have embraced Mary Kay’s vision, built its success and passed it on from generation to generation.”

Mary Kay’s global headquarters is located at 16251 Dallas Parkway in Addison. Admission to the Mary Kay Museum is free where patrons can enjoy a self-guided tour. For more information on the Mary Kay Museum, visit www.MaryKayMuseum.com.

About Mary Kay

Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.

Mary Kay Inc. Corporate Communications
marykay.com/newsroom
972.687.5332 or [email protected]

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/multimedia/

(Español) Ismael Cala recuerda a los autores la apertura del Concurso Literario de Amazon

June 24, 2015

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Junior Achievement USA and the Association of Latino Professionals For America Join Forces to Prepare Youth for Career Success

June 24, 2015

Junior Achievement USA and the Association of Latino Professionals For America Join Forces to Prepare Youth for Career Success

WASHINGTON, June 24, 2015 /PRNewswire-HISPANIC PR WIRE/ — Junior Achievement USA^®(JA) and ALPFA, Inc. (the Association of Latino Professionals For America) today signed a Memorandum of Understanding (MOU) in Washington, D.C. The two organizations have agreed to work together on the shared goal of preparing young people to be work-ready and to provide them with a valuable means to explore career opportunities, entrepreneurship, and financial literacy. As part of this partnership, ALPFA Chief Executive Officer Charles P. Garcia today joins the Junior Achievement USA board of directors. Additionally, ALPFA will encourage its membership to become involved as volunteers and board members with JA’s 115 local offices across the United States. Finally, Junior Achievement USA will increase staff capacity to help manage the partnership.

“Each year, more than 200,000 business professionals volunteer to teach JA programs,” said Jack E. Kosakowski, president and CEO of Junior Achievement USA. “This agreement with ALPFA will help JA bring even more powerful role models into the lives of the young people we serve. We look forward to working with ALPFA in the years ahead as we empower young people to own their economic success.”

“Recent studies predict that forty percent of employment growth over the next five years will be from Latinos,” said Garcia. “If corporate America wants to recruit these Millennials, it will need to reflect Hispanics throughout its leadership ranks. Today, this is simply not the case. Nearly 90% of Fortune 1000 corporate boards lack any Latino representation. By ALPFA introducing our most talented Latinos to serve on JA’s local boards with senior corporate leaders, we hope to change that.”

About ALPFA:
Founded in 1972, ALPFA (www.alpfa.org) supports over 48,000 Latino students, professionals, and entrepreneurs through its 43 professional chapters across the country and 144 student chapters at major colleges and universities. ALPFA’s mission is to empower and develop Latino men and women as leaders of character for the nation, in every sector of the global economy.

About Junior Achievement USA^® (JA):
Junior Achievement is the world’s largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices. JA programs are delivered by corporate and community volunteers, and provide relevant, hands-on experiences that give students from kindergarten through high school knowledge and skills in financial literacy, work readiness and entrepreneurship. Today, JA reaches more than 4.5 million students per year in 115 markets across the United States, with an additional 5.8 million students served by operations in 120 other countries worldwide. Junior Achievement USA is a member of JA Worldwide. Visit www.ja.org for more information.

$100,000 RMHC®/HACER® National Scholarships Make College Dreams A Reality For Four Hispanic Students

June 24, 2015

$100,000 RMHC®/HACER® National Scholarships Make College Dreams A Reality For Four Hispanic Students

More than $3 Million in National Scholarships Awarded Since 2008

OAK BROOK, Ill., June 24, 2015 /PRNewswire-HISPANIC PR WIRE/ — To help pave the way toward higher education, Ronald McDonald House Charities® (RMHC®), with the exclusive support of McDonald’s® Hispanic owner/operators, will award four college-bound Hispanic high school seniors an RMHC®/HACER® National Scholarship of $100,000 each. The RMHC/HACER National Scholarship is part of the Charity’s and McDonald’s commitment to helping students reach their full potential.

This year’s scholarship recipients are Manuel Tejeda, Tampa, Fla.; Olivia Velasquez, Ottawa, Ohio; Yanet Gomez, Naples, Fla.; and Juliana Pena, Ashburnham, Mass. National scholarship recipients are selected based on academic achievement, community involvement and financial need. The rigorous selection process includes a completed application, essay and interviews with a distinguished panel of judges representing academia, business, media, RMHC and McDonald’s.

“We’re committed to providing Hispanic students across the country opportunities to continue building promising futures with the financial support of the RMHC/HACER National Scholarship,” said J.C. Gonzalez-Mendez, president and CEO of RMHC. “We know this year’s scholarship recipients have worked diligently to pursue their college dreams, and we’re proud to help make those dreams a reality.”

“Finding out that I won the RMHC/HACER National Scholarship was the greatest moment of my senior year, even more so than getting into college,” said Juliana Pena. “With this scholarship and the support of the entire organization, I will be able to pursue my college degree at the University of Pennsylvania and be one step closer to becoming a leader in this global world.”

The RMHC/HACER Scholarship was established in 1985 by McDonald’s owner/operator and former educator Richard Castro after noticing increasing school dropout rates among Hispanic students due to financial difficulties. RMHC/HACER, which stands for Hispanic American Commitment to Education Resources, counts on the support of RMHC, McDonald’s Corporation and McDonald’s Hispanic owner/operators. To date, more than $28 million in scholarship monies have been awarded.

In 2008, the national scholarship was founded, offering four $100,000 awards to Hispanic high school seniors. Since then, the national scholarship has provided $3.1 million in financial assistance to 31 students across the country.

Past scholarship recipients have attended prestigious universities, including Stanford University and Harvard University, and continued on to pursue careers in the medical, engineering and business fields, among others.

College-bound high school seniors are encouraged to apply for the upcoming 2016 RMHC/HACER Scholarship. Applications become available in October 2015 and awarded students are notified in the spring, which coincides with college acceptances.

About Ronald McDonald House Charities

Ronald McDonald House Charities (RMHC), an independent non-profit 501(c)(3) corporation, creates, finds and supports programs that directly improve the health and well-being of children. Through its global network of local Chapters in 62 countries and regions, its three core programs, the Ronald McDonald House®, the Ronald McDonald Family Room® and the Ronald McDonald Care Mobile®, and millions of dollars in grants to support children’s programs worldwide, RMHC provides stability and vital resources to families so they can get and keep their children healthy and happy. All RMHC-operated and supported programs provide access to quality health care and give children and families the time they need together to heal faster and cope better. For more information, visit www.rmhc.org, follow RMHC on Twitter (@RMHC), or like RMHC on Facebook (Facebook.com/RMHC Global).

About McDonald’s

McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.

FOR MORE INFORMATION:

Jenina Nunez
McDonald’s USA
[email protected]
630-623-2069

Natalie Asorey
BodenPR
[email protected]
305-639-6770

Jennifer Smith
RMHC
[email protected]
858-229-7873

Innovative Research Probing Causes Of Preterm Birth Funded By The March Of Dimes

June 23, 2015

Innovative Research Probing Causes Of Preterm Birth Funded By The March Of Dimes

Scientists seek new ways to predict and prevent preterm birth

WHITE PLAINS, N.Y., June 23, 2015 /PRNewswire-HISPANIC PR WIRE/ — Scientists from four states are aiming to improve understanding of the biology of labor and delivery and discover what triggers the onset of preterm labor, the March of Dimes announced today. What they learn could advance development of novel drugs and other treatments to help prevent preterm birth.

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These five scientists, who were awarded 2015 March of Dimes Prematurity Research Initiative (PRI) grants, are looking for answers in the placental microbiome, in genes and other factors that control cervical ripening, in the workings of uterine muscle cells, and in the amniotic sac (bag of waters) that surrounds the baby.

Premature birth is the leading cause of newborn death. Worldwide, more than one million children die each year due to complications of premature birth. Babies who survive an early birth often face lifetime health challenges, such as vision and breathing problems, cerebral palsy, and learning disabilities. In 2013, one out 10 babies in the US was born preterm and the US rate exceeded that of most other high-resource countries.

“The causes of about half of all preterm births are unknown. Research aimed at identifying the unknown causes of preterm birth is crucial for development of effective treatments to prevent premature births,” says Dr. Jennifer Howse, president of the March of Dimes. “Prevention is the way to save babies from the death and disability caused by preterm birth.”

Since 2004, the March of Dimes has committed more than $28 million to the PRI grants. The grants are one of several March of Dimes grant programs available to researchers.

The 2015 PRI grantees include:

Kjersti Aagaard, MD, PhD, of Baylor College of Medicine in Houston, is using the latest technology to identify placental factors, including gene and metabolite variations alongside changes in placental microbes (microbiome), which may contribute to or better predict preterm birth.
Sarah K. England, PhD, of Washington University School in St. Louis, is studying the role of a newly discovered channel (tiny opening) in the membrane of uterine muscle cells in initiating uterine contractions. Currently, the triggers of the onset of labor at or before term are unknown.
Emmet Hirsch, MD, of NorthShore University HealthSystem, University of Chicago System in Evanston, Illinois, is investigating the role of autophagy — a process used by cells to eliminate damaged parts and dispose of bacteria and viruses — in maintaining a healthy pregnancy, and how disruptions may contribute to premature birth.
John J. Moore, MD, of Case Western Reserve University and MetroHealth Medical Center in Cleveland, is working to understand what causes weakening of the amniotic sac (bag of waters) and preterm premature rupture of the membranes (PPROM). PPROM contributes to about 40 percent of preterm births.
Ruth Ann Word, MD, of the University of Texas Southwestern Medical Center in Dallas, is trying to determine how body chemicals called prostaglandins control cervical ripening. She also aims to find out if certain drugs block the action of these chemicals in the cervix and help prevent preterm birth.

The March of Dimes is the leading nonprofit organization for pregnancy and baby health. For more than 75 years, moms and babies have benefited from March of Dimes research, education, vaccines, and breakthroughs. Find out how you can help raise funds to prevent premature birth and birth defects by walking in March for Babies at marchforbabies.org. Find us on Facebook and follow us on Twitter.

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