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All-New 2016 Honda Pilot: The Fully Redesigned Three-Row Honda SUV Sets New Benchmark with More Power, Fuel Efficiency and Space, Plus Top-Class Safety Features and Maximum Family Connectivity

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All-New 2016 Honda Pilot: The Fully Redesigned Three-Row Honda SUV Sets New Benchmark with More Power, Fuel Efficiency and Space, Plus Top-Class Safety Features and Maximum Family Connectivity





All-New 2016 Honda Pilot: The Fully Redesigned Three-Row Honda SUV Sets New Benchmark with More Power, Fuel Efficiency and Space, Plus Top-Class Safety Features and Maximum Family Connectivity

New, more powerful and efficient powertrain features direct-injected 3.5-liter i-VTEC® engine paired with either a six- or nine-speed automatic transmission

Sophisticated new torque vectoring i-VTM4 AWD and Intelligent Traction Management system

Honda Sensing™ offers most comprehensive set of advanced safety and driver-assistive technologies ever available on a Honda vehicle

Maximum family connectivity, with up to four 2.5-amp USB outlets

More premium features than ever before, including new line-topping Elite grade


TORRANCE, Calif., June 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — Fully redesigned from the ground up, and substantially re-energized in form and function, the all-new third-generation 2016 Honda Pilot stakes its claim as the new benchmark in the three-row mid-sized SUV segment.  With more of everything family SUV buyers are looking for – performance, fuel efficiency, comfort, safety performance and premium features – in every model and trim, the 2016 Pilot goes on sale June 18 with a manufacturer’s suggested retail price (MSRP)1 starting at $29,995 for the Pilot LX with 2WD.

Photo – http://photos.prnewswire.com/prnh/20150617/223842

Logo – http://photos.prnewswire.com/prnh/20140415/73520

Among its many no-compromise attributes, the new Pilot’s 280-horsepower2, direct-injected 3.5-liter i-VTEC® engine adds 30 horsepower while receiving a segment-topping EPA combined fuel-economy rating of 23 MPG for the 2WD with nine-speed automatic transmission, up 2 MPG from the 2015 Pilot.3 The technology-enhanced efficiencies continue with the available i-VTM4™ AWD system that not only allows you to drive all wheels with traction in a variety of driving conditions but also applies torque vectoring to enhance dynamic driving agility.  And family functionality is better than ever, with a more spacious third row and cargo area and One-Touch Walk-in third row access, and a host of ports and plugs to accommodate virtually every imaginable device, from smartphones to iPads, game consoles to digital video cameras, with up to four 2.5-amp USB outlets for charging the family’s most power-hungry stuff.

“The 2016 Pilot takes full advantage of Honda’s packaging expertise to deliver the outstanding, family-friendly cabin space that has made Pilot such a popular choice of family SUV buyers,” said Jeff Conrad, Honda Division senior vice president and general manager. “This third-generation Pilot reaches higher into the premium end of the three-row SUV market than ever before with a new line-topping Elite model that will give us an even stronger foothold at the upper end of the midsize SUV segment.”

The all-new 2016 Honda Pilot SUV, with seating for up to eight passengers, joins the best-selling Honda CR-V and all-new HR-V as the flagship of an expanded lineup of innovative, benchmark-setting Honda SUVs. It is the third generation of Honda’s popular three-row SUV to be designed, developed and manufactured in America. The new Pilot was designed and developed by Honda R&D Americas, Inc., in Los Angeles and Ohio, and is manufactured exclusively by Honda Manufacturing of Alabama, LLC, in Lincoln, Alabama.4

“Our design team in California and development team in Ohio worked to create a new breed of no-compromise SUV that meets the diverse lifestyle needs of American families,” said Marc Ernst, Pilot Development Leader. “This means the 2016 Pilot has incredible family functionality when the kids are in tow, a stylish and premium experience for a night on the town or an off-road adventure.”

Since its arrival in 2003 as the first three-row, mainstream SUV to be developed on a car-like unit-body platform, the Pilot has helped set industry standards for fuel efficiency, spacious and thoughtful interior packaging, safety performance, and dynamic handling performance in the midsize SUV segment. American consumers have responded by purchasing more than 1.4 million Pilots over the past 12 years. Pilot also ties the CR-V in having the highest brand loyalty of any Honda model, with approximately 63 percent of Pilot buyers returning to purchase another Honda vehicle.

Reengineered from the ground up, virtually every aspect of the 2016 Pilot has been thoroughly redesigned to better accommodate the needs of all its occupants – the driver and all passengers – delivering more family-friendly utility, more advanced technology, and more premium attributes and amenities than ever before. The 2016 Pilot also ups the ante for premium refinement with major upgrades to interior quality and more standard comfort and convenience features on all trims, along with the addition of a new, line-topping Elite version that offers a series of Honda-first features including 20-inch wheels and tires, ventilated front seats, heated second-row seats, a heated steering wheel, a first-ever panoramic glass roof and many other premium family SUV features.

The 2016 Pilot is powered by a direct-injected 3.5-liter SOHC i-VTEC® V-6 engine with Variable Cylinder Management™ (VCM®) – along with the available two new advanced transmissions and a class-defining all-new intelligent variable torque management (i-VTM4™) AWD system with Intelligent Traction Management and torque vectoring capability. Together, these features make this the most powerful, refined and capable Pilot Honda has ever offered. These technologies, combined with a nearly 300-pound reduction in vehicle weight (on upper trims), improved aerodynamics and reduced running resistance, make this the most fuel-efficient offering in the midsize SUV segment, with EPA fuel-economy ratings improved by as much as 2/2/2 mpg city/highway/combined3 over the previous model.      

The new Pilot also moves to the top of the class in safety performance with the most comprehensive suite of Honda Sensing™ advanced safety and driver-assistive technologies ever offered on a Honda vehicle. Furthermore, the 2016 Pilot adopts the next generation of Honda’s Advanced Compatibility Engineering™ (ACE™) body structure along with a new “3-bone” underbody frame design and new hot-stamped ultra-high strength steel door rings. Taken together, these engineering features and technologies deliver major gains to the Pilot’s collision avoidance and collision protection capabilities, as it targets the highest available U.S. government (NCAP) and IIHS safety ratings.

New Pilot Features

Features

LX

EX

EX-L

Touring

Elite

6-Speed Automatic Transmission*

9-Speed Automatic Transmission*

LaneWatch™*

Honda Sensing*

Available

Available

Blind Spot Indicator*

Smart Entry*

Push Button Start*

Blu-ray™ DVD Rear Entertainment System*

Idle Stop*

One-Touch 2nd-Row Seat^

Multi-Angle Rear View Camera*

Intelligent Traction Management System^

8-inch touchscreen Display Audio system with Android operating system +^

Remote Engine Start^

LED Daytime Running Lights*

LED Headlights with Auto High-Beam

* First for Pilot, ^ First for Honda

 

2016 Pilot Pricing and EPA Fuel Economy Ratings

Trim

Wheel Drive

MSRP1

EPA MPG Rating3 (city/highway/combined)

LX

2WD

$29,995

19/27/22

LX

AWD

$31,795

18/26/21

EX

2WD

$32,430

19/27/22

EX

AWD

$34,230

18/26/21

EX w/Honda Sensing

2WD

$33,430

19/27/22

EX w/Honda Sensing

AWD

$35,230

18/26/21

EX-L

2WD

$35,905

19/27/22

EX-L

AWD

$37,705

18/26/21

EX-L w/Honda Sensing

2WD

$36,905

19/27/22

EX-L w/Honda Sensing

AWD

$38,705

18/26/21

EX-L w/Navi

2WD

$36,905

19/27/22

EX-L w/Navi

AWD

$38,705

18/26/21

EX-L w/RES

2WD

$37,505

19/27/22

EX-L w/RES

AWD

$39,305

18/26/21

Touring

2WD

$41,020

20/27/23

Touring

AWD

$42,820

19/26/22

Elite

AWD

$46,420

19/26/22

 

Premium Style and Features
The all-new design of the 2016 Pilot sports a modern, sleek, yet commanding and muscular form incorporating new premium features, including standard LED taillights, and available features such as LED projector headlights, LED daytime running lights, 20-inch wheels and first-ever panoramic glass roof.

The premium quality of the new Pilot carries over to the interior, where designers have applied high quality, soft-touch materials throughout the cabin and added thoughtful details such as LED map lighting. Additional high-end amenities include a standard 4.2-inch color display, available heated and ventilated front seats, a heated steering wheel and heated second-row seats. For the first time, the top-of-the-line Elite trim includes second-row captain’s chairs, providing for easy walk through between the second and third rows for a 7-passenger configuration, in lieu of the standard second-row three-person 60/40 split seat for 8-passenger seating capacity.

Advanced Technology
The new Pilot delivers the connectivity and power access that modern families demand, including up to five USB ports, four that provide better recharging with 2.5-amp output – fully adequate to charge iPads or smartphones while they’re in use. Additional available ports and plugs include an auxiliary jack for nearly any audio player, an HDMI port for a gaming console or other similarly connected device, two headphone jacks, and up to three 12-volt power outlets and a 115-volt AC outlet to power a range of compatible devices.

The new Pilot also incorporates Honda’s latest thinking in advanced, family-friendly technology, including an upsized 8-inch capacitive touchscreen Display Audio connectivity interface powered by a new Android-based operating system and more powerful processor, along with an available all-new embedded Honda Satellite-Linked Navigation System™. The new navigation system features improved graphics and new capabilities, including 3D renderings of terrain, buildings and road signs, improved lane guidance, live search function and more.

The Pilot’s Display Audio system enables simplified smartphone connectivity making for easier access to all the features and connectivity options of the HondaLink® connected-car system. A 9-inch rear entertainment system with DVD and new Blu-ray™ disc capability is available.

Family-Friendly Utility
The new Pilot builds on its reputation for interior space, versatility and utility with 3.5 inches of added overall vehicle length, enabling an inch longer tandem seating distance and a 1.3-inch longer cargo area that can hold an 82-quart cooler without compromising third-row seating capability. Third-row entry and exit is made even easier and more intuitive courtesy of the new available one-touch second-row seat on EX-L and above models, and larger third-row entryway. Compared with the current Pilot, the width of the lower portion of the third-row lower entryway has been increased by 2.5 inches with an inch lower step-over height.

The Pilot’s new center console features a cavernous storage compartment capable of accommodating items as large as a full-size iPad or a purse. And with its seamless cover in the closed position, the console provides a convenient, non-slip surface for items that the driver or front passenger may need close at hand.

Powertrain
The 2016 Pilot delivers more refined, powerful and fuel-efficient performance than ever before courtesy of its new 3.5-liter, direct-injected i-VTEC® V-6 engine with Variable Cylinder Management™ (VCM™) cylinder deactivation technology. The engine’s peak output of 280 horsepower and 262 lb.-ft. of torque is up 30 hp and 9 lb.-ft. over the previous model.3 The engine is matched to a choice of two new advanced transmissions – a Pilot-first 6-speed automatic transmission or, on upper trims, a Honda-first 9-speed automatic transmission – both delivering more refined, responsive and fuel-efficient performance.

These new powertrains combine with a new, lighter yet more rigid unit-body and aerodynamically efficient body and chassis designs that result in class-leading EPA fuel economy ratings topping out at 20/27/23 mpg (city/highway/combined) for two-wheel-drive models and 19/26/22 mpg for all-wheel-drive models.4

Intelligent Variable Torque Management (i-VTM4™) AWD System 
The Pilot’s available new Intelligent VTM4 (i-VTM4) is the most sophisticated and technologically advanced all-wheel-drive system offered in a mainstream, three-row SUV. This entirely more capable system progressively distributes optimum torque between the front and rear axles and, for the first time ever in a Honda vehicle, dynamically distributes engine torque between the left and right rear wheels. Benefits include superior all-weather handling and neutral, accurate steering under power that is more effective than front-drive, rear-drive or conventional all-wheel-drive systems.

Intelligent Traction Management
This new Pilot features a new button-operated Intelligent Terrain Management System that offers different operating modes, for the AWD: Normal, Snow, Mud and Sand; and for the FWD: Normal and Snow. Developed, tuned and tested at various locations in the U.S. and around the world – including Imperial Dunes “Glamis”, California; Moscow, Russia; and Dubai, United Arab Emirates – the Intelligent Traction Management system allows the driver to select the operating mode that best suits the driving conditions by simply pushing a button on the vehicle’s center console. Based on the setting selected, the system adjusts the drive-by-wire map, transmission shift map, Vehicle Stability Assist and i-VTM4 torque distribution for AWD-equipped models for optimal performance in a variety of road or surface conditions.

Advanced Safety Performance
In keeping with Honda’s commitment to safety, the new Pilot is available with the most comprehensive set of advanced safety and driver-assistive technologies ever offered on a Honda vehicle. Together these technologies make up Honda Sensing™, a suite of technologies designed to expand the driver’s situational awareness while sensing and responding to potential road hazards, including other vehicles, road obstacles and even pedestrians, even to the point of mitigating the possibility or severity of a collision. It includes a standard Multi-Angle Rearview Camera and an available suite of safety and driver assistive technologies that includes Honda’s popular LaneWatch™ display, a blind spot information system, Collision Mitigation Braking System™ (CMBS™), Lane Departure Warning (LDW), Forward Collision Warning (FCW), Lane Keeping Assist System (LKAS), Adaptive Cruise Control, and two Honda-first technologies: Road Departure Mitigation (RDM) system and Rear Cross Traffic Monitor.

The new Pilot is expected to deliver the highest safety ratings in its class and targets a 5-Star Overall Vehicle Score from the National Highway and Traffic Safety Administration (NHTSA) and a TOP SAFETY PICK+ rating from the Insurance Institute for Highway Safety (IIHS), including a GOOD rating in all crash modes. The new Pilot incorporates Honda’s next-generation Advanced Compatibility Engineering™ (ACE™) body structure, designed to more efficiently absorb and disperse the energy from a frontal collision, along with new ultra-high-strength door rings designed to help better protect occupants. The 2016 Pilot also incorporates an all-new “3-bone” platform while also utilizing high and ultra-high strength body materials, which together reduce noise, vibration and harshness (NVH), improve handling, increase rigidity and reduce weight.

Standard safety and driver-assistive features include four-channel anti-lock brakes (ABS) with Brake Assist and Hill Start Assist; Vehicle Stability Assist™ (VSA®) with Traction Control; an Expanded View Driver’s Mirror; dual-stage, multiple-threshold front airbags, driver and front passenger SmartVent® side airbags and side-curtain airbags for all outboard seating positions; and a new Tire Pressure Monitoring System (TPMS) with real-time display of individual tire pressures.

1 MSRP (Manufacturer’s Suggested Retail Price) excluding tax, license, registration, $880 destination charge and options. Dealer prices may vary.

2 Peak power: 280 HP @ 6000 RPM (SAE net), peak torque: 262 ft-lb (355 Nm) @ 4700 RPM (SAE net)

3 Based on 2016 EPA mileage ratings. Use for comparison purposes only. Your mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors.

4 Manufactured using domestic and globally sourced parts.

 


TruConnect and OTT TV Service YipTV Form Innovative Joint Marketing Agreement

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TruConnect and OTT TV Service YipTV Form Innovative Joint Marketing Agreement

Deal gives TruConnect mobile subscribers access to YipTV’s live-channel TV broadcasts


DALLAS, June 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — TruConnect, a rising brand among U.S. mobile companies, and YipTV, a new Over The Top (OTT) broadband television service, today announced a joint marketing agreement under which TruConnect customers can access YipTV’s live-channel broadcasts of TV programs from around the globe in Q3 2015.

The offer from TruConnect, which provides wireless voice, messaging and data services across the nation, and YipTV will be available for $14.99 per month. TruConnect and YipTV, based in West Palm Beach, Fla., both share a common goal: reaching millions of multi-lingual consumers – particularly Spanish-speaking consumers – in the United States who are underserved by other sources of mobile and TV operators.

YipTV’s full-featured Android and iOS apps enable its subscribers with mobile devices to use broadband wireless access to watch TV programs they choose from a lineup of more than 50 network channels including beIN SPORTS, Hola!TV, 52MX, LAS Latin American Sports, NTN24, LateleNovela Network, MiMusica that originate outside the United States.  The agreement announced today extends that service to TruConnect customers, YipTV’s first such arrangement with a wireless provider that offers 4G LTE data.

“We are always looking for opportunities to better serve our customers,” said Matthew Johnson, chairman and co-CEO for TruConnect.  “We immediately saw a tremendous overlap in our approaches and audiences when it came to serving our respective markets, so we knew YipTV would add value to our mobile services with its unique selection of TV channels from sources outside the United States. We’re pleased to give our customers an enriched offer that now includes OTT video content.”

“Our agreement demonstrates that innovative mobile operators such as TruConnect can go beyond voice, text and data to offer OTT television services that are meaningful to consumers,” said YipTV co-founder and CEO Michael Tribolet. “In many ways this is similar to when Verizon Wireless in the U.S. or Three in the U.K. offered Skype to their customers on their mobile phones as something different. So, together with TruConnect, we’re going to show that mobile operators can deliver a wider range of services, just like cable operators have done in bundling phone, Internet and entertainment.  But we’re doing it at a price point that’s truly a significant value for our subscribers.”

Under the agreement, TruConnect will preload the YipTV’s Android app on its own custom-branded smartphones. TruConnect will also make YipTV’s Android app available to its customers with Android smartphones, as well as offer the service to data-only customers using TruConnect’s mobile hotspots.

With availability over any type of wired or wireless broadband connection, YipTV uses Internet-based delivery technology to provide affordable access to international programming at only $14.99 a month, with no long-term service commitments or contracts.  Subscribers sign up for YipTV at www.yiptv.com, then download apps for iOS or Android devices from the Apple App Store or GooglePlay to gain a highly personalized entertainment experience wherever, whenever and however they choose.

About TruConnect:

TruConnect is one of the nation’s fastest growing providers of no-contract wireless voice, text and data service. The company is focused on bringing vital wireless technology to an underserved, ever-growing market and providing affordable, flexible data solutions to business professionals and casual Internet users. TruConnect has been providing wireless, residential and small business telecommunication services for more than 15 years under the Sage Telecom, Telscape Communications and TruConnect Mobile brands. For more information, visit www.truconnect.com.

About YipTV:

YipTV, Inc., is a privately held company with offices in West Palm Beach, Fla., and New Brunswick, N.J., that provides low-cost, television channels, including domestic and international network content. Founded in 2012, YipTV is an Over the Top (OTT) television content provider that distributes over 50 channels and programs in multiple languages, letting subscribers watch YipTV on televisions, tablets, computers, smartphones and other Internet-enabled devices. YipTV sends video content via the public internet to broadband users, bypassing legacy cable systems and head end technology, and then passes that savings directly to the consumer.  For more information, please visit https://www.yiptv.com/ 

 


World’s Fastest Woman Heading to CRC Speedshow

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World’s Fastest Woman Heading to CRC Speedshow


Jessi Combs to Represent CRC at New Zealand’s Premier Motorsports Event


WARMINSTER, Pa., June 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — The world’s fastest woman on four wheels, automotive celebrity, and CRC Industries ambassador American Jessi Combs of South Dakota, will travel to New Zealand for the first time next month to appear at the ‘Women in Motorsports’ themed CRC Speedshow in Auckland, New Zealand on July 18 and 19, 2015.

Photo – http://photos.prnewswire.com/prnh/20150618/224000

Logo – http://photos.prnewswire.com/prnh/20120111/PH33464LOGO

In 2013, Combs piloted the land-speed record car, dubbed the North American Eagle, to a top speed of 440.709 miles per hour on the dry lakebed in Alvord Desert, Oregon, breaking the previous record set in 1965.

The North American Eagle broke the 50-year-old record with Combs behind the wheel with a 45,000 horsepower engine, but Combs can’t get to New Zealand quick enough.

“My whole life I’ve heard and read great things about New Zealand, and have only dreamed of traveling there. I am beyond grateful that my relationship with CRC helps make those dreams come true. It’s wonderful to be involved in an event that highlights a huge part of my personal mission to encourage women into motorsports.

“It is always empowering to be surrounded by other women who are the ‘real deal’ – those who are out there building their own cars and bikes, getting behind the wheel, and making a name for themselves in the industry,” Combs says.

With her degree in custom automotive fabrication, she’s inspired millions with her creative and practical skills on TV shows such as All Girls Garage, Mythbusters and Overhaulin’. Other career highlights include an award winning experiential video series, The List: 1001 Car Things to do Before You Die. Combs is also an Ultra4 National Champion taking the ‘Queen of the Hammers’ title in one of the toughest off-road races in the world, and is also a Baja 1000 podium finisher.

“CRC is a global company and serves customers from 26 locations around the world with manufacturing and distribution throughout North, Central and South America, Europe and Asia-Pacific marketing areas,” says Dori Ahart, marketing manager for CRC Industries, Americas Group. “CRC has a very strong brand presence in New Zealand and the CRC Speedshow is New Zealand’s biggest motorsports event. Jessi Combs and her knowledge and experience from a multifaceted career in the automotive industry are a perfect fit for this venue and the ‘Women in Motorsports’ show theme,” says Ahart. “We are proud to have her represent CRC at home in the U.S. as well as abroad.”

Combs will bring her world-class fabrication experience and knowledge in the custom car field to the CRC Speedshow’s panel of expert judges for the Teng Tools Grand National Rod and Custom Show, featuring nearly 50 of New Zealand’s best custom vehicles. She has worked with the likes of Bryan Fuller, Troy Trepanier and Overhaulin’s Chip Foose, plus has built multiple show cars, trucks and motorcycles from the ground up, many of them for the internationally acclaimed Specialty Equipment Marketing Association (SEMA) show, so has an eye for top quality custom work. CRC Speedshow attendees may also watch Combs compete against Australasia’s best racing talent in the Right Karts Celebrity Charity Kart Challenge on Saturday, July 18th.

For more information about the CRC Speedshow, visit http://www.speedshow.co.nz/

About CRC Industries:

CRC Industries, Inc. is a global leader in the production of specialty chemicals for maintenance, repair and operational professionals and do-it-yourselfers within the automotive, heavy duty truck, marine, electrical, industrial, hardware and aviation markets.

CRC trademarked brands include: CRC®, Ambersil, KF, Kontakt Chemie®, Sta-Lube®, K&W®, Marykate® and Kitten®.

www.crcindustries.com


Ismael Cala Foundation Holds Inaugural Dinner in Costa Rica

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Ismael Cala Foundation Holds Inaugural Dinner in Costa Rica





SAN JOSE, Costa Rica, June 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — Last Saturday in Costa Rica, the well-known TV host, inspirational author, and lecturer, Ismael Cala introduced his foundation, which bears his name. Its mission is to work with other institutions to promote leadership and vocational education for children and young people in Latin America as well as for latinos in the United States.

The inaugural dinner of Ismael Cala Foundation was held at Hotel Real Intercontinental in San Jose, where the President of Costa Rica, Luis Guillermo Solis; the First Lady, Mercedes Penas Dominguez; and the second Vice-President, Ana Helena Chacon Echevarria, attended.

During the dinner, Cala explained initial projects benefiting local foundations, Omar Dengo and Techo, with the significant contribution of Crusa Foundation. In addition he mentioned that his institution “will create programs for low-income individuals to emphasize areas of leadership, vocational education, and emotional intelligence”.

On Sunday, Ismael Cala and his team visited both foundations, where they had the opportunity to talk with children and community leaders. “During the visit to Costa Rican foundations Omar Dengo and Techo, I had the opportunity to share hope, solidarity and desire to build a better world. Often we don’t realize what we can achieve by believing in ourselves. The impossible does not exist,” said Ismael Cala as he shared and spent the day with these children.

ABOUT ISMAEL CALA FOUNDATION

The mission of Ismael Cala Foundation is to work with other foundations and academic institutions in the region to foster leadership and vocational education for children and young people in Latin America as well as for latinos in the United States.

Other areas of influence are social inclusion of children and young people who are cognitively impaired.

Ismael Cala Foundation encourages a more tolerant world, where differences are valued and where people can realize their infinite potential of developing as human beings.

The foundation is led by Ismael Cala, host of the show CALA in CNN en Espanol. His books, “El poder de escuchar” [The Power of Listening] (2013) and “Un buen hijo de P” (2014), have become bestsellers in Latin America and the United States. Ismael directs the digital magazine “Cala 3.0” and publishes a weekly column in more than 30 newspapers and magazines.

Join the movement at http://ismaelcala.com/fundacion/  


Cricket Expands International Reach Again with Calling to Cuba, Brazil, Singapore and Nigeria

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ATLANTA, June 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — Customers interested in calling Cuba, Brazil, Singapore and Nigeria from the US have a new reason to choose Cricket. Starting June 25th, the company is adding three new countries to its international long distance offers. Cricket International Cuba* is a new feature offering 15 minutes of calls to Cuba from the US for $15/mo, taxes and fees included. And customers with family and friends in Brazil, Singapore or Nigeria – in addition to the existing 35
countries
– can now reach out to their family and friends for $5 – $15 per month as part of the Cricket International and Cricket International Extra features.

Logo – http://photos.prnewswire.com/prnh/20140604/94414

Calling Cuba Made Super Simple

The Cuba calling add-on feature is available to customers on Cricket's Smart ($50/mo) and Pro ($60/mo) plans, and is customizable as a recurring monthly charge, or can be added as a one-time charge whenever customers want to call Cuba. Customers needing more talk time can also add the Cricket International Cuba feature as many times as they want in a given month.** Cricket gives consumers the freedom to choose what
works best for their budget and calling needs. And now, customers switching to Cricket get a special offer – a new smartphone for 99¢ with Cricket's switcher offer***.

Connecting Customers to Brazil, Singapore and Nigeria

In addition, Cricket is introducing three new countries – Brazil, Singapore, and Nigeria –to its $5/mo Cricket International feature which includes unlimited landline calls and unlimited text messaging from the US to 38 countries. These new countries are also part of our $15/mo Cricket International Extra feature which includes unlimited landline calls, unlimited picture/video messaging (MMS) and 1,000 minutes of mobile-to-mobile calling from the U.S. to 32 countries.

"Since we launched the new Cricket, we've been focused on doing the right things right – that means listening to our customers and giving them more value for their money," said Janna Ducich, chief marketing officer, Cricket Wireless. "And today, it means more international service from the US to countries they care about most like Cuba, Brazil, Singapore, and Nigeria. Today's consumers have come to expect more from their no-annual contract wireless experience and Cricket is proud to deliver it, once again."

The new Cuba, Brazil, Singapore and Nigeria international long distance offerings complement Cricket's popular Mexico and Canada calling upgrades that launched earlier this
year. Together, these international offerings give Cricket customers even more value at the same low price – making Cricket the smart choice for savvy consumers.

If you want

to call . . .

Sign up for . . .

And you pay . . .

Cuba

Cricket International Cuba add-on

$15 for 15 minutes (Can add as a monthly recurring charge, or as a one-time charge as needed)

Brazil

Cricket International (unlimited landline calls and unlimited text messaging to 38 countries from the U.S.)

$5/mo

Singapore

 

 

Nigeria

 

Cricket International Extra (Cricket International features, plus unlimited picture/video messaging (MMS) and 1,000 minutes of mobile-to-mobile calling from the U.S. to 32 countries.)

$15/mo

About the new Cricket Wireless

Cricket is bringing consumers more value with a simple, friendly, and reliable nationwide wireless experience with no annual contract. The power of Cricket is our nationwide 4G LTE network that covers more than 300 million people; easy and affordable unlimited plans that are all in with taxes and fees included – no surprises; and a great selection of phones customers love. Cricket, Something to Smile About. To check out the new Cricket or find a store near you, visit www.cricketwireless.com. And connect with us on Facebook at www.facebook.com/cricketnation and Twitter at www.twitter.com/cricketnation.

Cricket is a subsidiary of AT&T Inc. Coverage not available everywhere. © 2015 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC.

* Cricket International Cuba: Includes international long distance calling from the US, Puerto Rico and the USVI to landline and mobile numbers in Cuba. Monthly feature payments are not refundable or transferable.

**Voice minutes included in purchased features must be used in the then current billing cycle and do not carry over to the next month. Any unused minutes expire at the end of the monthly plan cycle in which
they were purchased.

***$.99 Offer: Limited time offer Avail. on Nokia Lumia 635 and ZTE Prelude II only. New activation of a smartphone plan req'd. 1st month service charge due at sale. Avail. in retail stores only. Excludes AT&T and Legacy Cricket ports.

(Español) LC Perú extiende e-commerce y reserva de vuelos en Sabre

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Sorry, this entry is only available in Español.

Restaurants Have Put Their Money in Hispanic Marketing, Cutting Their English Ad Spend

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Restaurants Have Put Their Money in Hispanic Marketing, Cutting Their English Ad Spend


Study Shows Restaurants Jumped Spending by 61 Percent from 2010 to 2014


FAIRFAX, Va., June 18, 2015 /PRNewswire-HISPANIC PR WIRE/ — According to a new report from AHAA: the Voice of Hispanic Marketing, the Hispanic advertising share in the restaurant industry has soared to 11.4 percent from 2010 to 2014, while the Hispanic share of overall ad spend among the top 500 advertisers increased to 8.5 percent. This explosive growth indicates restaurant marketers understand the revenue that can be generated by the Latino consumer – in fact, this category has boosted their aggregate Hispanic advertising spend by 68 percent to $559 million in 2014.

The average Hispanic advertising investment per Restaurant Company also made a leap of 30 percent from $16.6 million in 2010 to $21.5 million in 2014. Furthermore, the restaurant category has moved ahead of their top 500 U.S. advertiser peers by allocating 11.4 percent to Hispanic dedicated media. This means that this category has evolved from being a “Follower” in 2010, defined as companies who assign 3.6 to 6.3 percent of their marketing budget to Hispanic dedicated efforts, to becoming a “Leader,” defined as investments between 6.4 and 14.2 percent. McDonald’s, Yum Brands and Wendy’s lead in Hispanic ad dollars, while Whataburger, Denny’s and AFC Enterprises lead in Hispanic share of overall ad spend with allocations above 20 percent.

Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 61 percent or $2.7 billion from $4.4 billion in 2010 to $7.1 billion. The top 500 marketers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now below the restaurant category new average of $21.5 million.

Methodology – Data was collected from Nielsen Monitor Plus which tracked over 340K companies’ advertising expenditures in English and Spanish.  This data was analyzed by Santiago Solutions Group for AHAA.  SSG divided companies into 5 Tiers according to the percent allocation to Spanish/Bilingual media: Best-in-Class (more than 14.2%), Leaders (6.4%-14.2%), Followers (3.6%-6.3%), Laggards (1.0%-3.5%), and On the Sidelines (Less than 1%).

SSG also segmented the Top 500 Overall Spending (English + Spanish) Companies for years 2010-2014, thus permitting the analysis of trends in the marketplace. Ad Spend Includes spending in Network TV, Spot TV, Cable TV, Radio, Magazines, Newspaper & FSI. It excludes B2B, Display, Outdoor and Cinema.

About AHAA: Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

 


Honda-Powered HPD ARX-04b to tackle Pikes Peak

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Veteran IndyCar race winner Justin Wilson will pilot the HPD ARX-04b Honda at the 2015 Pikes Peak International Hill Climb (PRNewsFoto/Honda Racing)





Honda-Powered HPD ARX-04b to tackle Pikes Peak


– Indy car veteran, race winner Justin Wilson to pilot LMP2 machine
 


– New coupe design debuted at 24 Hours of Daytona
 


– Utilizes production-based 3.5 liter Honda V6 engine
 


TORRANCE, California, June 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — A number of different types of Honda and Acura vehicles have taken part in the Pikes Peak International Hill Climb in recent years, ranging from the Acura NSX to the Honda Fit, and even a high-speed Honda Odyssey, but Honda Performance Development has upped the ante this year by entering one of its newest sports cars in the race up the 14,110-foot mountain.

Photo – http://photos.prnewswire.com/prnh/20150617/223899
Logo – http://photos.prnewswire.com/prnh/20140312/LA82397LOGO-a

The new Honda-powered HPD ARX-04b LMP2 coupe that competed in this year’s Rolex 24 Hours of Daytona has been entered in the 2015 Pikes Peak event, and will be driven by Verizon IndyCar Series race winner and former Formula 1 driver Justin Wilson.

The ARX-04b will be the first full-carbon monocoque vehicle ever sanctioned for PPIHC entry and will be fitted with a 3.5-liter V6 twin-turbocharged engine. The ARX-04b will compete in the Unlimited class, which features highly-modified cars that can navigate the 156 turns of the 12.42-mile course in under 10 minutes.

“This is an exploratory effort, to learn as much as we can in advance of a possible future assault on the outright record [8:13.878, set by Sebastien Loeb in 2013].  We want to see how well our ARX-04b chassis adapts to the rigors of the Climb, and the high-altitude demands placed on our production-based V6 engine,” said Art St. Cyr, President of Honda Performance Development. “The Pikes Peak International Hill Climb has always been an interesting project for many Honda divisions. The diversity of classes and very open nature of the rulebook continues to be very appealing to Honda and the passions of its associates.

“We’re looking forward to this. We hope to have a lot of fun, and we’re certainly not holding back with Justin Wilson behind the wheel. We think the fans will enjoy the show, as well.”

The ARX-04b, which was developed through a joint effort between HPD and Wirth Research, features energy-efficient technology with low drag and high fuel efficiency and quick change front and rear bodywork. It will be in the capable hands of Wilson, who has made 171 combined starts in Indy Car and Champ Car competition, with seven wins and eight poles.

“It’s going to be a lot of fun driving the Honda ARX-04b up the hill and giving it everything I’ve got,” Wilson said. “This is my first time competing at Pikes Peak and I’m really looking forward to the experience. I’ve run with Honda at the Indy GP and the ‘500’ this year, and also have run Formula E and at the 12 Hours of Sebring, but this will be every bit as difficult as any of them. I’m looking forward to the challenge and working with everyone at Honda.”

The Pikes Peak International Hill Climb takes place on June 28, with practice and qualifying taking place on various sections of the course from Tuesday to Friday. Fans can follow the progress and see photos and information from the Honda Racing efforts at Pikes Peak via Twitter [https://twitter.com/HondaRacing_HPD] and Facebook [https://www.facebook.com/HondaRacingHPD].


Kia Motors Earns Best-Ever Ranking In 2015 J.D. Power Initial Quality Study

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Kia Motors Earns Best-Ever Ranking In 2015 J.D. Power Initial Quality Study


Third Straight Year of IQS Improvement Places Kia Second Among 33 Brands

– Kia Sorento and Soul awarded for highest scores in compact multi-purpose vehicle and midsize SUV segments as five other Kia models rank among top three in their respective categories

– With nearly 20-percent improvement, Kia owners had fewer issues with their vehicles than nearly all other car and truck brands


IRVINE, California, June 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — With more units in operation in the U.S. than ever before, Kia Motors reached another historic milestone today when J.D. Power recognized the brand as the second-highest scoring nameplate industry-wide in its 2015 Initial Quality Study (IQS). Kia’s IQS score improved by 20 points over its previous best-ever performance in 2014, vaulting the growing automaker up four positions to second overall among 33 automotive brands and highest among all mass-market nameplates.

Photo – http://photos.prnewswire.com/prnh/20150617/223873

Photo – http://photos.prnewswire.com/prnh/20150617/223872

Kia’s ascension was powered by segment-leading performances from two of the company’s best-selling vehicles – Soul and Sorento – while the Rio, Optima, Cadenza, Sportage and Sedona models all ranked in the top three of their respective categories.

“We believe the J.D. Power report leaves no doubt that Kia builds world-class vehicles, and the results are especially gratifying as the IQS study truly reflects the voice of our customers,” said Michael Sprague, Chief Operating Officer and EVP, Kia Motors America.  “Kia’s rise is one of the industry’s greatest success stories and is driven by the hard work of thousands of team members around the world as well as our long-term strategy to concentrate on quality, strengthen the brand and elevate the ownership experience.”  

Kia’s U.S. sales have more than doubled over the last six years as the brand has made significant investments in the market and steadily climbed J.D. Power’s annual IQS rankings. After the Soul was ranked number one in the compact multi-purpose vehicle segment in 2012, Kia broke into the overall top 10 in 2013, with the Soul and Sportage (tie) taking top honors in their respective segments, and then rose to sixth in the industry in 2014.  The company’s $1.1 billion manufacturing facility in West Point, Georgia – Kia Motors Manufacturing Georgia – produces the Sorento and Optima, and achieved its highest-ever quality ranking among plants in North/South America in the 2015 study. Additionally, the Kwangju plant where the Soul is produced ranked number one for the Asia Pacific Region.

Now in its 29th year, the annual J.D. Power IQS analyzes responses from vehicle owners in 26 segments.  IQS is determined by vehicle owners evaluating the driving experience, engine and transmission performance, and a broad range of quality-related problems within the first 90 days of ownership.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea, and in 2014 was the #1 ranked mainstream brand according to Strategic Vision’s Total Quality Index.  KMA proudly serves as the “Official Automotive Partner” of the NBA and LPGA and set an all-time annual sales record in 2014, surpassing the 500,000 unit mark for the third consecutive year. KMA offers a complete line of vehicles, including the rear-drive K9001 flagship sedan, Cadenza premium sedan, Sorento CUV, Soul urban passenger vehicle, Soul Electric Vehicle2, Sportage compact CUV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona midsize multi-purpose vehicle, through a network of more than 765 dealers across the United States.  Kia’s U.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 14,000 plant and supplier jobs.

Information about KMA and its full vehicle line-up is available at www.kia.com. For media information, including photography, visit www.kiamedia.com.  To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert.

* The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the United States from U.S. and globally sourced parts
1 2015 K900 V8 available in select trims and in select markets with limited availability.
2 2015 Soul EV in select markets with limited availability.


Georgia Power offers tips to save money as heat wave hits Georgia

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Georgia Power offers tips to save money as heat wave hits Georgia

Resources available to minimize impact of high temperatures on power bills


ATLANTA, June 17, 2015 /PRNewswire-HISPANIC PR WIRE/ — As sustained high temperatures in Georgia drive energy use up, Georgia Power is reminding customers that focusing on energy efficiency can help keep their homes cool and reduce the impact of the hot weather on power bills. As part of continued efforts to help customers save energy and money, the company has made it easy to find energy solutions and expertise at www.GeorgiaPower.com and is sharing tips and advice throughout the summer on Twitter using the hashtags #HotWeatherTip and #SaveEnergy.

Photo – http://photos.prnewswire.com/prnh/20150617/223851
Logo – http://photos.prnewswire.com/prnh/20050216/CLW066LOGO

Summer-specific tips from Georgia Power include: 

  • Insulate, Insulate, Insulate – Insulating attics, floors and walls is one of the most effective ways to keep cool air inside your home.
  • Thermostats – Set your thermostat at 78 degrees in the summer. You can expect a 3 to 4 percent increase in energy use for each degree lower it is set.
  • Close the Blinds – Keeping the blinds and shades closed during the day is a no-cost way to keep your home cooler.
  • Ceiling Fans – Moving air can feel 3 to 5 degrees cooler than non-moving air and can save you 3 percent on cooling costs.
  • Have Your A/C Serviced – Having a professional inspect your system annually will ensure proper operation and keep it running as efficiently as possible.

Georgia Power offers rebates and incentives to help make energy efficiency improvements around the house even more valuable, as well as other services at www.GeorgiaPower.com/save including a free online energy checkup and the ability to schedule a free in-home energy audit. Additionally, the company’s My Power Usage program, a free service connected to Georgia Power online accounts, allows customers to track their daily energy use online, project their monthly bill and stay within a set energy budget by signing up for account notifications.  

Even with energy efficiency and careful planning, higher temperatures can mean higher bills. If customers need assistance paying their bill, Georgia Power is here to help. The company works with customers to coordinate payment arrangements and can connect them with community organizations which may be able to help them pay their bill. Additional information about bill payment assistance is available at www.GeorgiaPower.com/assistance, via phone at 888-660-5890 or by visiting a local Georgia Power office. 

About Georgia Power

Georgia Power is the largest subsidiary of Southern Company (NYSE: SO), the premier energy company serving the Southeast through its subsidiaries. Value, Reliability, Customer Service and Stewardship are the cornerstones of the company’s promise to 2.4 million customers in all but four of Georgia’s 159 counties. Committed to delivering clean, safe, reliable and affordable energy at rates below the national average, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, advanced coal and natural gas, renewables such as solar, hydroelectric and wind, as well as a variety of energy efficiency programs. Consistently recognized as a leader in customer service, Georgia Power was recently ranked highest in overall business customer satisfaction among large utilities in the South by J.D. Power and Associates. For more information, visit www.GeorgiaPower.com and connect with the company on Facebook (Facebook.com/GeorgiaPower) and Twitter (Twitter.com/GeorgiaPower).