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New PSAs Released as Part of Ad Council and AARP Caregiver Assistance Campaign Supported by NAB, RAB, and OAAA This Mother’s and Father’s Day

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New PSAs Released as Part of Ad Council and AARP Caregiver Assistance Campaign Supported by NAB, RAB, and OAAA This Mother’s and Father’s Day

Caregiver Assistance Campaign Draws Support for Nation’s 42 Million Caregivers


WASHINGTON, May 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — In an effort to support the 42.1 million caregivers in the U.S. who are caring for parents and older loved ones, AARP and the Ad Council are unveiling a new series of public service advertisements (PSAs) as an extension of their ongoing Caregiver Assistance Campaign. The campaign, created pro bono by agency DDB New York, is supported by the National Association of Broadcasters (NAB), the Radio Advertising Bureau (RAB), and the Outdoor Advertising Association of America (OAAA) who are urging their members to run the spots in the weeks leading up to both Mother’s Day and Father’s Day this year.

Experience the interactive Multimedia News Release here http://www.multivu.com/players/English/7514151-ad-council-caregiver-assistance/

Photo – http://photos.prnewswire.com/prnh/20150504/213658

“Many people will spend more of their time and resources caring for their aging parents than they did raising their own children,” said AARP CEO Jo Ann Jenkins. “These new PSAs will help create greater awareness for caregivers who tackle tough issues every day, and provide information on the many resources that are available to help them meet their needs and those of their loved ones.”

Caregivers in the U.S. provide an estimated $450 billion worth of unpaid care to aging relatives and friends[1]. And according to an AARP survey[2], more than one in five says their weight, exercise routine, or social life has suffered since becoming a caregiver and that they are generally unhappier. For many, the caregiving role starts with simple things like scheduling a doctor’s visit or helping with daily errands, but gradually expands over time. This juggling of responsibilities can be highly stressful, putting caregivers at risk for depression, anxiety, lowered immunity, heart disease, and premature aging among other physiological consequences, as well as causing financial problems.

“Family support is critical to the care needed for older adults as they age, but often comes at substantial costs to those providing the care, to their families and to society,” said Lisa Sherman, President and CEO of the Ad Council. “Through this campaign—and thanks to the incredible support from our advertising partners—our goal is to help more caregivers connect to the resources, tools and help available to them and better alleviate the stresses in their lives.”

The Caregiver Assistance Campaign is requesting support across multiple media platforms. NAB, RAB and OAAA have encouraged their member organizations to run the out of home, radio, and broadcast PSAs in addition to ongoing digital and social media support in the week preceding both Mother’s and Father’s Day this year. Since the initial launch in the fall of 2012, the Caregiver Assistance Campaign has received over $104.6 million in donated media and aarp.org/caregiving has received more than 25 million page views.

The new series of PSAs highlight the resources and help available to improve the lives of both the caregiver and their loved one at aarp.org/caregiving . On the website, caregivers can access practical health and wellness tips and resources and can interact with a supportive community of peers.

The campaign will also be promoted through Upworthy.com, and across social media channels including Facebook, Twitter, and YouTube. This campaign is also debuting a powerful SMS initiative aimed at mirroring the caregiver’s journey. Available in both English and Spanish, caregivers can text “parents” or “padres” to 97779 for ongoing support and personalized assistance from AARP home and family expert and caregiver, Amy Goyer.

Following the Ad Council’s model, the PSAs will be distributed to more than 33,000 media outlets nationwide and will be run in space and time entirely donated by the media.

To learn more about the issues family caregivers deal with, tune in to CARING FOR MOM & DAD, a PBS documentary narrated by Meryl Streep, that premieres nationwide May 2015. The documentary, funded by AARP and Pfizer, explores the emotional, health, and financial challenges faced by caregivers as parents age. Learn more at pbs.org/caringformomanddad

About AARP
AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world’s largest circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Espanol, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.

About The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit Adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.

About DDB
DDB Worldwide (www.ddb.com) is one of the world’s largest and most influential advertising and marketing networks. At the prestigious 2014 Cannes International Festival of Creativity, DDB took home 87 Lions, as well as Agency of the Year and Regional Network of the Year honors for adam&eveDDB and DDB EMEA, respectively. In addition, DDB has been named Agency of the Year numerous times by the industry’s leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top Three Global Networks for 12 of the last 15 years. The agency’s clients include Volkswagen, McDonald’s, Unilever, Mars, Johnson & Johnson and Exxon Mobil, among others. Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries, with its flagship office in New York, NY.

About NAB
The National Association of Broadcasters is the premier advocacy association for America’s broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About RAB
The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. Learn more at www.rab.com.

About OAAA
OAAA is the national trade association for the out of home (OOH) advertising industry. Founded in 1891, the association represents more than 90 percent of the US industry based on revenues. OAAA is dedicated to leading and uniting a responsible OOH industry committed to serving advertisers, consumers, and communities. The OOH industry generates $7 billion annually in ad revenues and donates more than $450 million in space each year. For more information, please visit www.oaaa.org.

[1] Caregiving in the U.S. report (2009)

[2] The Caregivers: Life Changes and Coping Strategies poll was commissioned by AARP. Research was conducted through an on-line survey nationwide from in May and June 2013 using GfK Custom Research (Knowledge Networks Knowledge Panel). The sample consisted of 1,036 adults between the ages of 40 to 60 years of age who currently caring for someone age 50+.


(Español) Ismael Cala y Amazon anuncian el Segundo Concurso Literario de Autores Indie en español

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Sorry, this entry is only available in Español.

#Portadalat calls for Creators for Video Talent Showcase presented by 2BTube

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MIAMI, May 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Youtubers, Instagramers, Viners and other Online Video Creators will play a crucial role at the upcoming Latin Online Video Forum on June 3 (during #Portadalat) in Miami’s Hyatt Regency Hotel.

“Online Video Creators have become a massive cultural force and a vibrant part of the Social Media and Marketing sector. #Portadalat, the main event in the Latin American and Hispanic Marketing and Media sector recognizes this by hosting a Video Talent Showcase presented by major Multichannel Network 2Btube,” says Marcos Baer, publisher of Portada. “We are proud to be partnering with 2Btube and thank them for their support,” Baer adds.

The Online Video Talent Showcase is perfect for anyone looking to make better content, grow their channel, and meet brands and fellow creators. Benefits include:

  • Meet 2Btube, one of the largest MCNs in the Spanish-speaking world and evaluate partnership opportunities with them, while you have a drink and eat some food.
  • Attend the Top Latin Influencer Awards
  • Get the best Content on all aspects of Online Video Marketing targeting Latin Audiences (U.S. Hispanic and Latin America)
  • Listen to presentations of key brand marketers and interact with them, including Kellogg’, L’Oreal, Estee Lauder, Mercedes Benz, 3M, Longchamp and more…
  • Listen and interact with Star Band “Boyce Avenue.

Online Video Creators, register here (free):
https://www.portada-online.com/events/forum/talentshowcase/

A Who is Who of Online Video!

  • Fabienne Fourquet,CEO and co-founder, 2Btube
  • Carlos Espindola, Gerente eHub Latinoamerica, 3M
  • Adriana Grineberg, Head of Operations Miami, Facebook
  • Borja Beneyto, Digital Regional Director Latin America, Starcom MediaVest
  • Jayson Dubin, CEO & President, Playwire Media
  • Dr. Shay David, CRO and Co-Founder, Kaltura 
  • Luiza Ricupero Negret, VP, StyleHaul Mundo
  • Jan Riemens, CEO, Zoomin.TV
  • Boyce Avenue, the most followed band on YouTube!

Check out the agenda!
www.portada-online.com/events/forum/agenda

For attendees working in online video beyond content creation, including anyone who is part of a production company, network, channel, or who works in talent management, software development, venture investment, buy your ticket here:
https://www.portada-online.com/events/forum/register/ 

LATIN ONLINE VIDEO FORUM SPONSORS

Silver Sponsor:
YuMe (http://www.yume.com/)

Bronze Sponsors:
Kaltura  (http://corp.kaltura.com/)
ZoominTV (http://corporate.zoomin.tv/)
BodenPR (http://www.bodenpr.com/)

Online Video Talent Showcase Sponsor:
2Btube (http://2btube.com/)

Attendee Bag Sponsor:
Latcom (http://www.latcom.com/)

WiFi Sponsor:
Teads (http://teads.tv/)

Official Wire Sponsor:
Marketwired (http://www.marketwired.com/)

For sponsorship opportunities, contact Kelley Eberhardt, Director of Sales and Marketing at 212-685-4441 ([email protected]).


Grad Nation Report Says U.S. on Track to Reach 90 Percent High School Graduation Rate by 2020

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WASHINGTON, May 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — For the third year in a row, the country remains on pace to achieve the national goal of a 90 percent on-time high school graduation rate by 2020, according to the 2015 Building a Grad Nation report released today by America’s Promise Alliance, Civic Enterprises, Everyone Graduates Center, and the Alliance for Excellent Education.

The GradNation campaign’s sixth annual update on progress and challenges in increasing high school graduation rates shows that the country hit a record high of 81.4 percent in 2013, based on the most recent comprehensive data available from the National Center for Education Statistics at the U.S. Department of Education. 

As a result of progress made over the last decade, 1.8 million additional students have graduated from high school. To reach 90 percent, the graduating class of 2020 will need to have 310,000 more graduates than the Class of 2013.

At the state level, progress was driven by significant gains in some of the 10 largest states, including California, Florida, Georgia and North Carolina. But future gains are threatened by declining or stagnating graduation rates in New York, Illinois, Washington and Arizona, which together educate 15 percent of the nation’s high school students.

New analysis of district-level data shows that some districts are making tremendous progress while others are lagging or even going backwards.  Much of the recent gain has been driven by one-quarter of the nation’s 500 largest school districts (districts that educate 15,000 or more students) which have been able to rapidly improve their graduation rates. Between 2011 and 2013, 124 of the 500 largest districts saw improvement of more than three times the national average. The majority of the students in these districts were students of color and low-income.

State 2013 ACGR for Low-Income Students. Source: National Center for Education Statistics

Low-income students. New data and analysis in the report show that the national graduation rate for middle/high-income students is at 88.2 percent, almost 15 percentage points higher than the rate for low-income students.  The half of the student population that is middle or high income is very close to reaching the 90 percent goal, while the half that is low income is still far away.  In 16 states, 90 percent of middle/high-income students already graduate; in 11 states less than 70 percent of low-income students graduate.

Students of Color.  Nationally, Hispanic/Latino and African American students are starting to close the graduation gap with their white peers. Hispanic/Latino students—the fastest growing population of students—have made the greatest gains in the Adjusted Cohort Graduating Rate* reporting data, improving 4.2 percentage points to 75.2 percent in 2013.  African American students have risen 3.7 percentage points, from 67 percent in 2011 to 70.7 percent in 2013.

Seven states – Michigan, New York, Ohio, Georgia, Florida, California and Illinois – educate about 40 percent of the nation’s African American students. Unless these states start to experience significant improvements, the recent progress made in raising African American graduation rates will stall.

One reason for the national improvement in graduation rates among students of color is the decline in high schools with low graduation rates, often referred to as “dropout factories.” While there were 2,000 such schools in 2002, there were fewer than 1,200 of these schools nationwide and 1.5 million fewer students attending them in 2013.

Roadblocks to graduation for students of color include: “toxic stress” from living in high-poverty neighborhoods; a rise in exclusionary discipline practices, particularly in secondary schools; disparities in academic opportunities, such as access to challenging classes and coursework that will help to prepare students for college and career; as well as lack of support for English language learners. 

State 2013 ACGR for Non-Low-Income Students. Source: National Center for Education Statistics

Students with disabilities. Students with disabilities graduating on time reached 61.9 percent in 2012-13, compared to the 84.1 percent national graduation rate for general population students. This is an increase of 2.9 percentage points since 2010-11, but almost 20 points behind the national average. Estimates show that the graduation rate gap between students with disabilities and students in the general population ranges widely across states from 3.3 percentage points to 58.8 points. State variations of ACGR data, coupled with variation in state allowances for special education guidelines, contribute to the disparities keeping special education students from reaching their full potential.

Recommendations. The report includes several recommendations for how federal, state and district policymakers can help more students graduate from high school.  Some of those recommendations include eradicating zero-tolerance discipline policies, expanding the use of early warning systems, making state funding more equitable, and increasing the use of consistent and comparable data to hold states accountable. 

Full press release, report and graphics. To read the full press release and a copy of the 2015 report, including state and subgroup numbers, and to download graphics visit: www.GradNation.org/GradReport. The GradNation campaign, led by America’s Promise, seeks to raise the national on-time graduation rate to 90 percent by 2020 and increase postsecondary enrollment and completion.

About the Building a Grad Nation Report. The 2015 Building a Grad Nation: Progress and Challenge in Ending the High School Dropout Epidemic report is co-authored by John Bridgeland, Jennifer DePaoli and Erin Ingram of Civic Enterprises and Robert Balfanz, Joanna Hornig Fox and Mary Maushard at the Everyone Graduates Center at Johns Hopkins University School of Education in partnership with John Gomperts and his team at America’s Promise and Bob Wise and his team at the Alliance for Excellent Education. The 2015 report is presented by lead sponsor AT&T, with supporting sponsorship from Target.

*The ACGR or Adjusted Cohort Graduation Rate is a newer metric now used by all states and school districts for tracking a group (or cohort) of students who enter high school together, as first-time ninth graders (or tenth graders) and graduate on-time with a regular diploma.  

Daria L. Hall
America’s Promise Alliance
202.657.0621/718.404.7448
[email protected]

Kathleen McMahon
Civic Enterprises
703-868-6981
[email protected]  

Mary Maushard
Everyone Graduates Center
410.516.8810
[email protected]    

Jason Amos
Alliance for Excellent Education
202.828.0828
[email protected]  

Photo – http://photos.prnewswire.com/prnh/20150512/215313-INFO
Photo – http://photos.prnewswire.com/prnh/20150512/215312-INFO

 


Foreign Sovereign Immunities Act Limits Upheld In Venezuelan Billionaire Mezerhane’s Lawsuit, Says Diaz Reus

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MIAMI, May 12, 2015 /PRNewswire-HISPANIC PR WIRE/ — Expatriate Venezuelan billionaire Nelson J. Mezerhane’s attempt to sue his government and the Venezuelan equivalent of the FDIC in U.S. courts for alleged illegal expropriations has again been turned back, this time by the United States Court of Appeals for the Eleventh Circuit. The May 7, 2015, decision affirms the U.S. District Court for the Southern District of Florida’s earlier dismissal of Mezerhane’s lawsuit claiming that the government of Venezuela its agencies, including Fondo de Proteccion Social de los Depositos Bancarios (FOGADE) (Venezuela’s equivalent of the FDIC), had expropriated his property in violation of international law. The appellate court agreed that the district court lacked jurisdiction to resolve the dispute under the expropriation exception of the Foreign Sovereign Immunities Act (FSIA).

FOGADE’s attorneys, Diaz, Reus & Targ, LLP, had successfully argued for dismissal in the district court by pointing out that the facts as alleged by Mezerhane did not show a violation of international law – a requirement under the FSIA’s expropriation exception. Both the district court and the Eleventh Circuit agreed that the FSIA does not contemplate entertaining lawsuits between foreign citizens and their governments concerning property that is within the foreign government’s jurisdiction.

“The law is very clear. U.S. Courts cannot tell foreign sovereigns how to treat their own citizens,” said Diaz Reus partner Marta Colomar Garcia, representing FOGADE. “The facts here are obvious. Venezuela and its agencies were entitled to sovereign immunity because the events alleged by Mr. Mezerhane occurred in Venezuela, where he was a citizen.”

Diaz Reus partner Brant Hadaway added, “The courts of the United States recognize that issues revolving around the conduct of foreign sovereigns towards their own citizens is a matter that our Constitution’s Framers reserved to the political branches of government – Congress and the President. To hold otherwise would open the door not only to foreign citizens bringing their grievances against their governments in the U.S., but potentially to American citizens bringing claims against the U.S. government, or the government of one or more of the 50 States, in a foreign court.”

About Diaz Reus

Diaz, Reus & Targ, LLP (Diaz Reus) is a full-service, entrepreneurial international law firm offering comprehensive legal services to U.S.-based and international clients around the world. The firm’s global reach extends from its Miami, Fla., headquarters to its international offices, strategically located throughout Latin America, the Middle East, and in Asia and Europe. For more information, visit www.diazreus.com

Media Contact:
Jayne Navarre, Diaz Reus
[email protected]
P: 305-375-9220


Barefoot Refresh Celebrates Spritzer Season By Taking Americans Out To The Ball Game

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Barefoot Refresh Celebrates Spritzer Season By Taking Americans Out To The Ball Game


MODESTO, Calif., May 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — This spring, over 40 million Americans – nearly 13 percent of the total population – are expected to attend a Minor League Baseball game. More than 160 ballparks will play host to baseball fans looking to experience America’s favorite pastime, cheer for the home team and enjoy the concessions. In celebration of Spritzer Season – the time of year when weather heats up, memories are made, and light, fizzy drinks are in demand – Barefoot Refresh is hitting one out of the park for a number of Minor League Baseball fans.

It's Spritzer Season! The time of year when weather heats up and light, fizzy drinks are in demand. Great over ice and perfect for casual occasions, Barefoot Refresh is a light, vibrant wine inspired by the classic Spritzer style. Fans nationwide are invited to share how they celebrate this refreshing time of year by using #SpritzerSeason.

Logo – http://photos.prnewswire.com/prnh/20150506/214356LOGO

To kick off Spritzer Season, Barefoot Refresh will be buying out a part of five Minor League Baseball parks, giving away thousands of game tickets to those in the surrounding communities. These celebratory game nights will be complete with Barefoot Refresh sampling stations, wine and food pairings, one-of-a-kind photo opportunities and plenty of swag. For fans looking to get a better view of the action, a ‘Refresh Your Seat’ digital upgrade challenge will offer attendees the opportunity to try their luck on social media for the chance to score a better seat. Fans across the country who cannot make it out to the ballpark can share in the excitement by using #SpritzerSeason to showcase how they are celebrating this refreshing time of year.

“Like Minor League Baseball, Barefoot Refresh recognizes the importance of building strong bonds in local communities across the country,” said Jen Wall, Winemaker for Barefoot Wine & Bubbly. “We look forward to introducing Barefoot Refresh and its unique versatility to baseball fans at Spritzer Season events across the country and knocking expectations out of the ballpark.”

Barefoot Refresh is a light-bodied, vibrant wine inspired by the classic spritzer style. Specifically created for the ever-increasing number of wine occasions that extend beyond the traditional dinner table setting, Barefoot Refresh is often served over ice and perfect for casual occasions and get-togethers, such as backyard barbecues or a day at the ballpark. 

Barefoot Refresh will be kicking off Spritzer Season in the following cities:

  • Sacramento, CA
  • Las Vegas, NV
  • Portland, ME
  • Des Moines, IA
  • Charlotte, NC

Sacramento River Cats

Las Vegas 51s

Portland Sea Dogs

Iowa Cubs

Charlotte Knights

May 21, 2015

June 12, 2015

July 23, 2015

August 7, 2015

August 20, 2015

For additional details and official rules for the open ticket giveaway, please visit BarefootWine.com.

About Barefoot Wine & Bubbly
Barefoot Wine is the most awarded wine brand in US competitions. Barefoot’s wines are attractively priced and can be found in bottles bearing the fun, iconic footprint label. Barefoot’s still wine portfolio includes 17 offerings and is available for a suggested retail price of $7 for 750-ml bottles, $12 for 1.5-liter bottles. Barefoot Bubbly ($10) is available in 11 offerings, including Barefoot Bubbly Fusions, and is the most awarded Sparkling Wine in US competitions. Barefoot Refresh ($7) is available in five new lively and light-style offerings. For additional information, visit BarefootWine.com or Facebook.com/BarefootWine.

About Minor League Baseball
Minor League Baseball, headquartered in St. Petersburg, Florida, is the governing body for all professional baseball teams in the United States, Canada, Venezuela and the Dominican Republic that are affiliated with Major League Baseball clubs through their farm systems. Fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at Minor League Baseball ballparks. In 2014, Minor League Baseball attracted 42.4 million fans to its ballparks to see the future stars of the sport hone their skills. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. For more information about Minor League Baseball, visit www.MiLB.com.

 


Discovery U.S. Hispanic Networks Announce 2015-2016 Upfront Slate

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Discovery U.S. Hispanic Networks Announce 2015-2016 Upfront Slate


MIAMI, May 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — Discovery U.S. Hispanic today announced its networks’ 2015-2016 Upfront slate, expanding on popular genres such as adventure and motors for Discovery en Espanol as well as beauty, home and cooking on the female-focused Discovery Familia.

Discovery U.S. Hispanic enters this year’s Upfront season with its highest rated quarter on record for its portfolio. Discovery Familia saw significant increases, with growth of +93% YOY and +59% from the previous quarter[1] and double-digit growth in audience every single weeknight YOY among persons, men and women 18-49[2]. Discovery en Espanol continued to be the #1 Spanish language cable network in late prime time among its core target of adults, men and women aged 18-49[3] and tied its highest rated first quarter on record. The channel was also the #1 Spanish language cable network among persons and men 18-49 on Wednesdays and Thursdays.[4]

“Discovery en Espanol and Discovery Familia provide inspiration and knowledge that connects in remarkably intimate and relevant ways with our viewers, and this season we are inviting advertisers to be a part of the action as we take audiences even farther with some of the most timely and compelling content available on Spanish-language television,” said Ivan Bargueiras, General Manager of Discovery U.S. Hispanic. “At Discovery, we tell the stories that really matter.  We go way beyond the traditional as we travel to some of the most remote corners of the planet, show a new era of space exploration and take very personal journeys alongside bold and alluring new characters.”

Building on its record-breaking momentum, Discovery en Espanol will continue to enhance its key thematic programming nights including automotive and human adventure with new series Cuban Chrome (Motores: Ingenio cubano) as well as Lost and Starving (WT: Perdidos y con hambre) and the ground-breaking documentary Lunar XPrize (WT: Premio lunar or XPRIZE lunar), respectively.  The network is also premiering natural history specials such as To be King (Leyenda de un rey) and Racing Extinction (En vias de extincion).  Returning favorites include Fast N’ Loud (El duo mecanico), Alaska: The Last Frontier (Alaska: La ultima frontera) and Naked And Afraid (Supervivencia al desnudo).  

[1] 

Source: Nielsen, Live+SD, DFAM, Primetime, P18-49, 1Q15

[2] 

Source: Nielsen, Live+SD, DFAM, Primetime, P18-49, M18-49 and W18-49 compared to 1Q14

[3] 

Source: Nielsen, Live+SD, DSCE, Late Prime: 11pm-3am, P18-49,M18-49, W18-49, 1Q15

[4] 

Source: Nielsen, Live+SD, DSCE, Primetime, P18-49 & M18-49, 1Q15

Discovery Familia will also introduce new shows for its key genres which include home, beauty and cooking.   New shows include Ramsey’s Kitchen Nightmares (Pesadilla en la cocina de Ramsay), How Do I Look (Cambiame el look), Buying Alaska and new personalities such as Whitney Thore, star of My Big, Fat Fabulous Life (Gran-diosa).  The network will also showcase new seasons of series starring Buddy Valastro which include Cake Boss, Next Great Baker (El desafio de Buddy) and Bakery Boss as well as Pregnant in Heels (Embarazadas y Entaconadas) and What Not to Wear (¡No te lo pongas!).

The highlights of Discovery U.S. Hispanic’s 2015-2016 Upfront offer include:

DISCOVERY EN ESPANOL:
Video and images available at:
https://discovery.box.com/s/rbn2ba6bhcb4gchp2mar5hzbizy75bbu

NATURAL HISTORY SPECIALS:

To Be King (Leyenda de un rey):
Produced by Aquavision Television Productions, this program will document lion behavior as seen within South Africa’s Mapogo pride. Set in South Africa’s Sabi Sands, the program documents the rise of the Mapogos as they grow from a litter of five cubs into fearsome young males, capable of killing more than 100 other lions over the course of a year and taking control of a vast territory. The special features animal trainer Dave Salmoni as well as other predator experts, who weigh in on the social dynamics that exist within lion prides.

Racing Extinction (En vias de extincion):
In this documentary film, Louie Psihoyos and the group behind the Academy Award®-winning film The Cove, assembles a team of artists and activists on a new undercover operation to expose the hidden world of endangered species and the race to protect them against mass extinction. Spanning the globe to infiltrate the world’s most dangerous black markets and using high tech tactics to document the link between carbon emissions and species extinction, the documentary reveals stunning, never-before seen images that truly change the way we see the world.

NEW UNSCRIPTED SERIES/SPECIALS:

Special: Lunar XPrize (WT: Premio lunar or XPRIZE lunar):
It’s been 46 years since millions of television viewers witnessed man first set foot on the Moon in 1969. In 2016, history will be made again when Discovery partners with XPRIZE on the $30 million Google Lunar XPRIZE to bring an edge-of-your-seat international space competition to homes around the world. In this special, space exploration will reach new heights as teams from all over the world set off on a race of stellar proportions to launch and land a robot on the Moon.

Series: Cuban Chrome (Motores: Ingenio cubano):  
After the 1959 Cuban Revolution and the subsequent U.S. embargo, it has been illegal to import American cars to the island nation – as a result, Cuba’s vintage American vehicles are frozen in time, and each of these cars has a unique story to tell. For Cubans, these cars are not just a means of transportation, but a way of life. Cuban Chrome will give viewers an intimate look into this rarely seen country as they meet the men who put everything on the line to keep these classic cars running.

Series: Lost and Starving (WT: Perdidos y con hambre):
One know it all survivalist and one foodie are starved for a full week before being dropped into the wild. Their only way to get some calories and survive is to eat their way through a five-point checklist of some of the most disgusting foods imaginable. Long legged insects, poisonous plants, ugly animals even frog spawn slime – anything that the surrounding terrain provides.

RETURNING SERIES:

Kindig Customs (Al estilo Kindig):
Dave Kindig, owner and operator of Kindig-It Design turns out one-of-a-kind vehicles for his demanding (and sometimes famous) clientele.  Working on all types and periods of cars we’ll see cars rendered, designed, built, and restored from the ground up before being revealed to the owner.

Fast n’ Loud (El duo mecanico):
Motor mastermind Richard Rawlings and mechanical prodigy Aaron Kaufman are back searching for forgotten and neglected vintage cars. Most assume these old classics are rust buckets – but to this crew, they’re potential goldmines. Richard and Aaron need big projects and, more importantly, big profits to keep the doors open at Gas Monkey Garage in Dallas, Texas.

Alaska: The Last Frontier (Alaska: La ultima frontera):
This series follows the Kilcher family and their unique homesteader community outside Homer, Alaska. The Kilchers, led by patriarchs Atz and his brother Otto, have cultivated and lived on their homestead for four generations. These men, and their wives and children, live off the land, racing the clock during the limited months of summer and fall to hunt, fish, gather and grow enough food to last the harsh Alaskan winter. They proudly choose this rugged lifestyle in hopes that future generations carry on the family tradition of living off the land.

Tricked (Ciencia magica):
Trickster Ben Hanlin redefines magical entertainment mixing candid camera fun with illusion and wonder. Ben brings magic into our hearts as he wows his audience with amazing tricks and warm, charming banter, before taking his cunning conjuring to the world at large. Using the powers of trickery, disguise, illusion and even Twitter, Ben hunts down celebrities to give them the surprise of their lives. Tricked is a funny, friendly feast that will make you look and think twice.

DISCOVERY FAMILIA:
Video and images available at:
https://discovery.box.com/s/o9o9ita3w8wjrohmdmvgs07xn80rh0vk

NEW SERIES:

HOME:

Buying Alaska:
There’s no place on earth like Alaska, and there’s nothing like its real estate.  Selling Alaska features homes that you’ve never seen before with wild amenities and the people who buy them are just as unique.

COOKING:

Ramsay’s Kitchen Nightmares (Pesadilla en la cocina de Ramsay):
This series showcases USA based episodes of the BAFTA-award winning series in which the famous chef Gordon Ramsay takes on some very different failing restaurants and has one month to turn them around.

Top Chef:
Top Chef is a hit reality competition series that celebrates the culinary arts with a fascinating window into the competitive, pressurized environment of world-class cookery and the restaurant business at the highest level. Each one-hour episode features aspiring chefs who put their culinary skills to the test for the chance to earn the prestigious title of Top Chef. The competing chefs will live and breathe the high-pressure lifestyle that comes with being a master chef, and each week the judges will tell one to “pack up their knives and go.” In the end, only one chef will make it through the spectacular finale episode.

BEAUTY:

How do I look (Cambiame el look):
The popular makeover series looks better than ever in a revamped version, with a new look and fabulous new host, Jeannie Mai. Two accomplices and a professional stylist will help Jeannie transform one willing fashion victim, one episode at a time.

FAMILY:

Quinceanera:
A series that follows cousins Alexis and Jarling, who are Miami’s premiere quinceanera party planners and dress shop owners servicing Latin American families as they celebrate their teenager’s transition into womanhood. From the cultural rituals of finding the perfect dress and the father daughter dance, to the new American traditions of shooting music videos and mid-party outfit changes – the cousins are constantly working their magic to create memories that will last a lifetime.

NEW PERSONALITIES:

My Big Fat Fabulous Life (Gran-diosa):
Whitney Thore was once a slender dancer, but over the course of just one year at college she gained 200 pounds due to a condition called Polycystic Ovarian Syndrome (PCOS). It took her a long time to deal with the change, but now she is happy with her body, and through her active social life and love of dancing, she lives vivaciously and holds nothing back. She keeps busy with her dance, and though she currently lives with her parents, she is mustering up the courage to strike out on her own in a world that judges people by their size.

New Girls On The Block (Ahora mujeres):
The five part series, New Girls On The Block follows a group of highly inspirational and entertaining women from Kansas City, MO – all friends, some couples – who happen to be transgender. After years struggling with their gender identities, they are finally finding themselves and learning what it means to be the women they always knew that they were. Confronting issues with their relationships, their femininity, their families and friendships, New Girls On The Block is an authentic look at lives in transition.

RETURNING SERIES:

Long Island Medium (La medium):
Theresa Caputo lives in the real world, but she spends most of her time with spirits. Caputo is an average mom from Long Island, N.Y., in every way except one: she talks to the dead. This series chronicles the work Caputo does each day as she helps her varied clients find closure and connect with loved ones who have passed.

Love it or List it (Vivala o vendala):
When a house no longer feels like home, homeowners are left with a big financial and emotional question: renovate or sell? Love It or List It helps fed-up homeowners decide. In each hour-long episode Realtor David Visentin and designer Hilary Farr compete for the homeowners’ final decision to stay or go.

Pregnant in Heels (Embarazadas y Entaconadas):
This reality series follows maternity concierge, fashion designer, and pregnancy guru Rosie Pope as she guides expecting Manhattan mothers through the joys and perils of preparing to have a baby. Viewers join Rosie and her team as they tackle their clients’ pregnancy dilemmas. From shotgun wedding planning to daddy boot camps to getting the baby into British aristocracy, Rosie Pope is the maternity concierge to the most affluent–and hormonal–pregnant women in New York City!

What Not To Wear (¡No te lo pongas!)
¡No te lo pongas! is a makeover reality television series hosted by fashion stylists Stacy London and Clinton Kelly. In each episode, Stacy, Clinton and a team of hair and makeup advisors help revamp the look of individuals who have been nominated by their friends for makeovers.

About Discovery U.S. Hispanic

Discovery U.S. Hispanic, a division of Discovery Communications the world’s #1 pay-TV programmer, is comprised of Discovery en Espanol and Discovery Familia, two networks for Spanish-speaking audiences in the United States. Discovery en Espanol connects viewers to the world and all its wonder and possibilities through quality programming focusing on bold storytelling across core genres including adventure, ingenuity, natural, history, investigation and current affairs. Discovery Familia is dedicated to Hispanic women and what matters in their lives. During the day the network broadcast a Discovery Kids block, which provides a safe environment for children aged 2-6 with entertaining, curriculum-based programming. In the evening, the channel offers programming for women, focusing on home decor, food, health, beauty and parenting. For more information, please visit www.discoverycommunications.com.


Netflix to Exclusively Premiere The Perfect Dictatorship on June 1st

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Netflix to Exclusively Premiere The Perfect Dictatorship on June 1st


Arriving several months after its theatrical release in Mexico, the film starring


Damián Alcázar will be available for Netflix members in the United States


BEVERLY HILLS, Calif., May 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — Netflix Inc. (NASDAQ: NFLX), the world’s leading Internet television network, will exclusively premiere the Mexican movie The Perfect Dictatorship (La Dictadura Perfecta) starting on June 1st in the United States. The political satire, starring Damián Alcázar, was the country’s highest grossing local film in 2014, and will be arriving on Netflix months after its theatrical release.

Logo – http://photos.prnewswire.com/prnh/20101014/SF81638LOGO

Leading up to its debut on the service, Netflix will host a one-night-only special event screening of The Perfect Dictatorship (La Dictadura Perfecta) at The Hola Mexico Film Festival on May 13th in Los Angeles. There will be a Q&A with the film’s lead actor Damián Alcázar immediately following the screening.

The story begins when Mexico’s President commits an embarrassing gaffe while welcoming the U.S. ambassador. In an effort to divert public attention and help their longtime friend and ally from falling into yet another image crisis, one of the most powerful local TV networks releases a video that scandalously ties Governor Carmelo Vargas (Alcázar) to crime and illicit business. Afraid for his political future, “Gover Vargas” negotiates a secret million-dollar deal with the network. As a result, an ambitious producer, a star reporter and the host for the primetime news program are commissioned to shift public opinion about the corrupt Governor, as well as repackage him as a distinguished politician and potential presidential candidate — whatever the cost.

Directed and produced by Luís Estrada, The Perfect Dictatorship stars: Damián Alcázar (El Infierno, Metastasis), Joaquín Cosío (Quantum of Solace, The Lone Ranger, Cantinflas), Alfonso Herrera (El Capo, El Diez, Sense8), Dagoberto Gama (El Infierno, Amores Perros, Camelia la Texana), María Rojo (El Infierno, Under the Same Moon), Salvador Sánchez (El Infierno, El Ninja Mexicano, Lucha a Muerte), Osvaldo Benavides (Me late chocolate), Silvia Navarro (Labios Rojos), Flavio Medina (Fachon Models), Tony Dalton (Sr. Ávila) y Saúl Lisazo (Capadocia).

About Netflix
Netflix is the world’s leading Internet television network with over 57 million members in nearly 50 countries enjoying more than two billion hours of TV shows and movies per month, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.


Summer Marks The Beginning Of Home Makeover Season For Many

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CLEVELAND, May 11, 2015 /PRNewswire-HISPANIC PR WIRE/ — Sherwin-Williams National Painting Week comes at a perfect time this year, with more than four in five homeowners saying they see opportunity to improve their home's curb appeal, and more than two in three planning a painting project, according to the recent National Home Design Survey, conducted on behalf of Sherwin-Williams.

Photo – http://photos.prnewswire.com/prnh/20150511/214946-INFO

Photo – http://photos.prnewswire.com/prnh/20150511/214945

Photo – http://photos.prnewswire.com/prnh/20150511/214947

"Home improvements significantly impact how you feel while living in your home," said John Gidding, famed interior designer and landscape architect. "This is especially true for curb appeal, and this time of year is perfect for sprucing up your space."

To inspire homeowners, Sherwin-Williams is kicking off National Painting Week today with color inspiration, painting ideas, expert tips on how to increase a home's curb appeal, product information and one-of-a-kind DIY and designer projects – all available at swpaintingweek.com.

In addition, Sherwin-Williams is partnering with local affiliates of the Boys & Girls Clubs of America and Canada to help bring a colorful refresh to these
deserving community organizations across the U.S. and Canada.

Survey Highlights: Opportunity for Improvement

Homeowners chose landscaping as their first choice for improving curb appeal. Painting, which can be an affordable way to freshen up and improve any home's exterior, also rose to the top of the list. Exterior painting projects range from repainting the front door, to adding a fresh coat of paint to a fence, to repainting the entire outside of a home.

"A fresh coat of paint and some minimal landscaping updates can make a lasting impression and improve the overall personality and feel of your home," Gidding said.

In thinking about how to get these projects done, homeowners said they'd choose to landscape and paint the interior of their home themselves but are more likely to hire a professional for outdoor painting projects. Whatever a homeowner's painting needs, Sherwin-Williams more than 4,000 neighborhood stores are staffed with experts to help
homeowners make the right choice.

In addition to the resources available on swpaintingweek.com, consumers and professionals are invited to take advantage of all the Sherwin-Williams easy-to-use digital color tools including ColorSnap® for mobile, ColorSnap Studio™ for iPad® and a paint calculator.

Adding Color to Local Communities

As part of National Painting Week, thousands of Sherwin-Williams employees will join forces with painting contractors to refresh hundreds of community organizations across the U.S. and Canada. Sherwin-Williams will also donate paint and supplies for these projects.

A few of this year's inspirational projects include repainting the 2.4 mile long Seawall mural in Galveston, Texas; repainting a center that helps refugees find employment and receive medical treatment in Louisville, Kentucky; planting trees, painting and beautifying a popular park in downtown Indianapolis; and repainting more than 100 local Boys and Girls Club locations.

"Think about the impact a colorful, well-coordinated interior and exterior space can have on those that live or work in the space," said Gidding, who will also participate in one of the community projects. "A small
painting project can go a long way, whether painting for your own home or updating a deserving community organization, and I'm thrilled to be a part of this year's National Painting Week."

For additional information on National Painting Week 2015, visit swpaintingweek.com or follow the conversation using #swpaintingweek.

About the National Home Design Survey

On behalf of Sherwin-Williams, The Futures Company conducted online interviews of a representative sample of 1,356 homeowners ages 18 and older between March 23 and March 29, 2015. Completed interviews are weighted by five variables (age, gender, geographic region, education and race) to ensure a reliable and accurate representation of the total U.S. adult population.

ASK SHERWIN-WILLIAMS™

For nearly 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation's largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,000 neighborhood stores across North America. For more information, visit Sherwin-Williams.com/Hogar. Join Sherwin-Williams on Facebook, Twitter, Pinterest, Instagram, and Tumblr.

Contact:

Brian Cockman

AC&M Group

[email protected]

NOTE TO EDITORS: High-resolution images are available at: http://hispanicprwire.com/en/multimedia/

LeaLA book fair makes Los Angeles the capital of books and reading in Spanish

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From May 15 to 17 LeaLA is presenting its 4th edition at the Los Angeles Convention Center, with a projected attendance of more than 85,000 people at this major cultural event open to all, absolutely free of charge.





LeaLA book fair makes Los Angeles the capital of books and reading in Spanish 

The world of Spanish books is thriving and becoming stronger at unique cultural festival


LOS ANGELES, May 8, 2015 /PRNewswire-HISPANIC PR WIRE/ — LeaLA, the Los Angeles Spanish-Language Book Fair returns for its fourth edition from May 15 to 17, 2015, with a program for the general public, especially for Latino families and the Hispanic community.  For three days at the Los Angeles Convention Center, this unique cultural festival will provide a space for connecting to the heritage and the most significant traditions of the language, all free of charge.  

Logo – http://photos.prnewswire.com/prnh/20150507/214660LOGO

Photo – http://photos.prnewswire.com/prnh/20150507/214661

Video – http://www.youtube.com/watch?v=35lbZz1hknY

More than one hundred authors from different countries will participate, notably distinguished writers such as the Italian Claudio Magris (2014 FIL award, nominated several times for the Nobel prize), Juan Villoro, Federico Reyes Heroles, Lydia Cacho, Mario Bellatin, Alberto Ruy-Sanchez, Javier Sicilia, Silvia Lemus, Benito Taibo, Rosa Beltran, Ana Clavel, Carmen Boullosa, Xavier Velasco and Maria Antonieta Collins, among others.

Major Hispanic community figures will be present including orchestra conductor Gustavo Dudamel and CNN journalist Ismael Cala, among others. A special children’s pavilion named “Cri Cri” will feature hands on activities, readings, theatre and musical programs.

The University of Guadalajara has prepared an academic program with two key themes: human rights and migration, to be addressed by specialists and journalists. Against the backdrop of the Fair, an homage will be held for the legendary social activist Cesar Chavez, with the attendance of his family.  

Mexico City will hold special pride of place in the proceedings as “guest of honor,” appearing in Los Angeles with a program featuring the cultural wealth and diversity of Mexico’s capital, its history, its international standing and its contributions to the contemporary world.  

“In their different ways, our two countries owe a debt to the Latino community living and working in the United States. Mexico is beginning to recognize the cultural and educational liability suffered by those who have had to migrate for economic reasons, and it is hoping to acknowledge this debt through LeaLA,” underscores LeaLA Director, Marisol Schulz.

LeaLA is an initiative organized by the non-profit University of Guadalajara Foundation USA, and supported by the Feria Internacional del Libro de Guadalajara (FIL – Guadalajara International Book Fair), as well as public and private institutions on both sides of the border. 

Website: www.lea-la.com.

LeaLA is becoming the capital of Spanish books in the United States, driven by the market and the most significant traditions of the language.

 

From May 15 to 17 LeaLA is presenting its 4th edition at the Los Angeles Convention Center, with a projected attendance of more than 85,000 people at this major cultural event open to all, absolutely free of charge.

NOTE TO EDITORS: High-resolution images are available at: http://hispanicprwire.com/en/multimedia/

 


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