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Honda and Acura Financial Services Launch Digital Campaign for 2015 College Grads

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#GradDad is a new campaign from Honda Financial Services that seeks to connect with recent college grads.


TORRANCE, Calif., May 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — Seeking to connect with graduating college students, American Honda Finance Corporation (AHFC) has launched two digital campaigns promoting their Honda and Acura College Grad programs. GradDad from Honda Financial ServicesSM (HFS) and Look the Part from Acura Financial Services® (AFS) offer recent college graduates $500 toward the finance or lease of a Honda or Acura vehicle. With almost four million students graduating from college this year,  AHFC is tapping into the millennial market with a promotional strategy based entirely on social media and online influencers.

Photo – http://photos.prnewswire.com/prnh/20150528/219310
Logo – http://photos.prnewswire.com/prnh/20100923/HONDALOGO

“Young buyers live online so it’s the most effective place to reach them,” explains Petar Vucurevic, senior manager, Sales and Marketing, American Honda Finance Corporation. “Our campaign engages grads in a fun and informative way.”

Since most Millennials seek advice about finances from their parents, HFS is connecting with customers through GradDad, a fictional, all-knowing father figure, who is serving as the voice of the 2015 Honda College Grad Program. According to Youtube, 41% of their users are 18-24 years old, so GradDad is offering up meaningful advice about everything from flossing to finances through the use of  short videos that help recent graduates navigate their post-college life, and save $500 on a brand new Honda.

GradDad is connecting with visitors on the Honda Financial Services Facebook and Twitter pages where users can ask questions with #AskGradDad. HFS has also partnered with YouTube stars Ronnie Shalvis, Hunter March, and Brittani Louise Taylor to promote the program with their own Q&A sessions with him.

According to a recent study1, over 40% of Millennial Acura buyers stated that improving their image was the main reason for purchasing a luxury vehicle, so AFS is building off Acura’s aspirational appeal with its 2015 College Graduate campaign: Look the Part. Millennials can not only update their image from struggling college student to polished professional by leasing or financing a new Acura, but can also use the $500 they save through the College Grad Program for some new threads.

To promote Look the Part, AFS is leveraging the influence of popular fashion and lifestyle blogs Style Girlfriend, Scout Sixteen, He Spoke Style, Masculine Style, and Men’s Style Pro by having each blogger share how to dress to impress with the $500 they can save through the Graduate Program. YouTube stars Anna Akana and That’s Heart will also be educating their followers on how they can “graduate to a higher class” with the Look the Part campaign through their popular channels.

About American Honda Finance Corporation
Honda Financial ServicesSM and Acura Financial Services® are DBAs of American Honda Finance Corporation (AHFC). American Honda Finance Corporation is a wholly owned subsidiary of American Honda Motor Co., Inc., the sole authorized distributor of Honda and Acura motor vehicles, Honda motorcycles, Honda power equipment, Honda marine products, and Honda and Acura parts and accessories in the United States. American Honda Motor Co., Inc., is a wholly owned subsidiary of Honda Motor Co., Ltd.

1 Source: Strategic Vision 2013 W1-W2 (filter: age 20-29, college+)

 

 


Markel Corporation names Mike Clancy Chief Operating Officer, Claims

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Markel Corporation names Mike Clancy Chief Operating Officer, Claims


RICHMOND, Va., May 28, 2015 /PRNewswire-HISPANIC PR WIRE/ — Markel Corporation (NYSE: MKL) announced today that Mike Clancy has been named Chief Operating Officer, Markel Claims, effective June 15. In Clancy’s new position, he will be based in Richmond, Virginia and report to Nick Conca, Chief Claims Officer.

Photo – http://photos.prnewswire.com/prnh/20150528/219171
Logo – http://photos.prnewswire.com/prnh/20140415/73238

Clancy will focus primarily on accelerating efforts to improve the customer experience and manage the relationship between claims and underwriting teams. To support these initiatives he will be leveraging Markel’s data and analytics capabilities, driving process improvement efforts, and applying technology to make the claims process easier to navigate.

Clancy joined Markel in January 2012 as a Managing Director. In his current role, he has partnered with leadership teams across Markel’s divisions, departments, and the Office of the President to focus on creating business efficiencies and developing tools and resources to support operating discipline.

Prior to joining Markel, Clancy worked for the Boston Consulting Group (BCG) and was a consultant for Markel. He has more than 20 years of experience consulting to the insurance and financial services industries. He has worked extensively with both carriers and brokers in the insurance space, focusing on growth strategies, the consumer experience, and business transformation. Prior to joining BCG, he held various positions in financial services consulting, including co-founding research and advisory firms in New York and Washington, DC. 

“Mike’s strong knowledge of Markel’s business, in all its complexity, combined with his industry expertise, will allow us to improve performance across the entire Claims organization,” said Conca. “I am excited to welcome him to our leadership team and look forward to reinforcing claims services as one of Markel’s core strengths and compelling competitive advantages.”

About Markel Corporation
Markel Corporation is a diverse financial holding company serving a variety of niche markets. The Company’s principal business markets and underwrites specialty insurance products. In each of the Company’s businesses, it seeks to provide quality products and excellent customer service so that it can be a market leader. The financial goals of the Company are to earn consistent underwriting and operating profits and superior investment returns to build shareholder value. Visit Markel Corporation on the web at markelcorp.com.


Exceptional Latin American Marketing and Media Program is revealed for next week’s #Portadalat

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Exceptional Latin American Marketing and Media Program is revealed for next week’s #Portadalat


MIAMI, May 28, 2015 /PRNewswire-HISPANIC PR WIRE/ — Portada, www.portada-online.com, the leading Source on Latin Marketing and Media just published the 16-page program of #Portadalat, the Latin American Advertising and Media Summit and the Latin Online Video Forum, that take place in Miami’s Hyatt Regency Hotel next Wednesday and Thursday June 3 and 4.

CHECK OUT THE OUTSTANDING PROGRAM HERE:
http://www.portada-online.com/wp-content/uploads/2015/05/PortadaLat_Program_2015.pdf

More than 70 Thought Leaders from all over the Americas will take the stage at #PortadaLat for the Latin Online Video Forum and the 7th Annual Latin American Advertising and Media Summit. “The program will help attendees plan for the unparalleled networking opportunities and to learn about the latest trends from executives of the world’s biggest brands, first-rate agencies, major media groups as well as Social Influencers,” says Marcos Baer, publisher of Portada.

REGISTER HERE AT THE SPECIAL ONLINE PROMOTIONAL RATE:

For Latin Online Video Forum (only US $199) or at the Combo Rate including the LatAm Summit (US $699) https://www.portada-online.com/events/forum/register/

“We have brand marketers, agencies and media leaders coming from all over Latin America and the U.S./Canada who have already registered as attendees. Companies represented include Diageo, General Mills, Microsoft, Estee Lauder Companies, Jarden Consumer Solutions, Avaya, Adobe, Mindshare Mexico, Mindshare Latin America, GroupM Latin America, OMD, Samsung, Starwood Hotels & Resorts, Hilton Worldwide, Cisco Systems, Richemont LAC, Cartier, Starcom MediaVest Group, Havas, Viacom, Disney, Televisa, Yahoo, Grupo Prisa, Sony, The New York Times, The Washington Post and dozens more,” adds Marcos Baer, Publisher of Portada.

  • SPECIAL SESSION WITH STAR BAND BOYCE AVENUE

In addition to dozens of top-notch brand marketing, media and agency executives the agenda also includes Boyce Avenue, the most followed band on Social media. Boyce Avenue will delight Entertainment Marketers in a session called “How Boyce Avenue outdid Beyonce and won the Internet”. The brand members will provide key insights on how they use Social and Mobile Media to amplify messages.

#PORTADALAT SPONSORS

LATIN ONLINE VIDEO FORUM

Silver Sponsor:
YuMe (http://www.yume.com/)

Bronze Sponsors:

DashBid (http://www.dashbid.com/)
Kaltura (http://corp.kaltura.com/)
ZoominTV (http://corporate.zoomin.tv/)
BodenPR (http://www.bodenpr.com/)

Online Video Talent Showcase Sponsor:
2btube (http://2btube.com/)

LATIN AMERICAN ADVERTISING AND MEDIA SUMMIT SPONSORS

Evening Party Sponsor:
Guvera (https://www.guvera.com / http://www.guvera.com/brands/)

Leader Sponsor:
Televisa Publishing and Digital (http://www.televisa.com/us/)

Distinguished Sponsors:
Alcance Media Group (http://alcancemg.com)
MD Latino (http://www.mdlatino.com/)
Efe News Services (http://www.efe.com/)
Lyris (http://lyris.com/)

Attendee Bag Sponsor:
Latcom (http://www.latcom.com/)

Wi-Fi Sponsor:
Teads (http://www.teads.tv/)

Official Wire Sponsor:
Marketwired (http://www.marketwired.com/)

For sponsorship opportunities, contact Kelley Eberhardt, Director of Sales and Marketing at 212-685-4441 ([email protected]).

About Portada:

Portada is the leading source of news and analysis on the Latin Marketing and Media space. We offer world-class news and intelligence through audited online, print and conference vehicles to highly targeted audiences. Portada’s mission is to help professionals in Business and Media understand and reach Hispanic consumers in the U.S. and Latin America. The Portada team is very passionate about producing high-quality independent content that helps drive the Latin Marketing and Media space forward.


Ismael Cala conference arrives in Buenos Aires

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Ismael Cala conference arrives in Buenos Aires

The TV host has been in Argentina for the past few days, where he is recording his program for CNN en Espanol. The next stops for “EsCALA a otro nivel” will be in Santo Domingo, Managua and Guatemala City.


MIAMI, May 28, 2015 /PRNewswire-HISPANIC PR WIRE/ — Ismael Cala, TV host, inspirational author and lecturer is continuing to add cities to his inspirational tour, “EsCALA a otro nivel [‘Rise to another level’].”

The event will arrive in Buenos Aires on May 31st at the Belgrano Theater at 8:00 PM. Tickets are available at http://www.fullticket.com/.

“I have been in Argentina for the past few days recording my program for CNN en Espanol, with interviews of distinguished personalities from all backgrounds. Immersed in the Buenos Aires spirit that I love so much, I’m inviting you to the Belgrano Theater this Sunday for a moving experience to help you take the next step in your life, business and relationships,” Cala explains.

After Buenos Aires, “EsCALA a otro nivel” will appear in the following cities:

  • June 12 – Santo Domingo, Dominican Republic. Sambil Convention Center
  • July 2 – Managua, Nicaragua. Ruben Dario National Theater
  • July 8 – Guatemala City, Guatemala. Hotel Intercontinental

The event has already been a complete success in San Salvador, Cuenca and Miami. Remaining cities and dates will be listed soon at www.IsmaelCala.com.

ABOUT ISMAEL CALA

Ismael Cala, host of the CALA show on CNN en Espanol, has more than 25 years of media experience in Cuba, Canada, the U.S. and Mexico, notably at Televisa, Univision, TLN and AmericaTeve.

His books, “El poder de escuchar [‘The power of listening’],” (2013) and “Un buen hijo de P [A real S.O.B.]” (2014) have become best sellers in Latin America and the U.S. Ismael directs the digital magazine “Cala 3.0,” and publishes a weekly column in more than 30 newspapers and magazines. He has received a number of awards, among them Iberoamerican Personality (Organization of Iberoamerican Journalists, 2014), the John Maxwell Leadership Award in media, and the Golden Palm Award of the National Circle of Journalists of Mexico.

The program CALA is broadcast on CNN en Espanol at 9:00pm (U.S., ET). Follow him on Twitter: @cala and @ calabienestar, and on facebook.com/IsmaelCala


(Español) La Asociación Americana de la Diabetes abre convocatoria para presentación de solicitudes para puestos de directivos y miembros de la Junta Directiva

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Sorry, this entry is only available in Español.

Expedia.com Introduces US Spanish Language Site

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Expedia.com Introduces US Spanish Language Site

Customers Can Now Book Flights, Hotels, Cars and Activities in Spanish at Expedia.com/Espanol


BELLEVUE, Washington, May 28, 2015 /PRNewswire-HISPANIC PR WIRE/ — Today, Expedia.com®, one of the world’s largest full service travel sites*, introduced a Spanish-language version of its US point of sale. Customers will be able to easily access Expedia.com in Spanish by visiting Expedia.com/Espanol  on their computers or mobile devices.

Logo – http://photos.prnewswire.com/prnh/20110121/SF33870LOGO-b

“We are very pleased to expand the language features of Expedia.com to allow Spanish-speaking customers to navigate our site and book travel more easily,” said John Morrey, Expedia.com vice president and general manager, “Expedia is committed to offering our customers the best user experience to find the best valued vacation packages, flights, hotels, car rentals and more – both in the United States and abroad. With more than 37 million Spanish speakers** in the United States, this was an important step for our business.”

Expedia customer service (1-800-EXPEDIA) also offers 24/7 assistance in Spanish.

Free to join, The Expedia+ Rewards program allows members to earn rewards points when booking hotels, flights, cruises, activities and packages and redeem them on hotels, flights and charity redemptions. Members at the +silver and +gold levels receive benefits from more than 1,400 +VIP Access™ hotels.

About Expedia.com
Expedia.com is one of the world’s largest full service travel sites*, helping millions of travelers per month easily plan and book travel. Expedia.com (http://www.expedia.com/, 1-800-EXPEDIA) aims to provide the latest technology and the widest selection of top vacation destinations, cheap tickets, hotel deals, car rentals, destination weddings, cruise deals and in-destination activities, attractions, services and travel apps. With the Expedia Best Price Guarantee, Expedia.com customers can get the best rates available online for all types of travel.

Expedia, Expedia.com, Expedia Viewfinder, and the Airplane logo are either trademarks or registered trademarks of Expedia, Inc. in the U.S. and/or other countries. Other product and company names mentioned herein may be the property of their respective owners. © 2015 Expedia, Inc. All rights reserved. CST # 2029030-50

*Based on a comparison of other full-service online travel agencies, defined as those providing booking and services related to air, hotel, cruise, car and activities to a global customer base. Data based on comScore Media Metrix for Expedia, Inc. Sites, Worldwide, Average Monthly Unique Visitors, Oct ’12-Sept ’13.
**According to a 2013 Pew Research Study.

Web site: http://www.expedia.com/

 


(Español) Conferencia de Ismael Cala llega a Buenos Aires

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Sorry, this entry is only available in Español.

Dunkin’ Donuts Announces Return of Free Donut Offer for Friday, June 5th to Celebrate Global Donut Day

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Dunkin’ Donuts Announces Return of Free Donut Offer for Friday, June 5th to Celebrate Global Donut Day


Dunkin’ Donuts invites guests across Latin America and the Caribbean to enjoy a free donut


with the purchase of any beverage on June 5th


CANTON, Mass., May 28, 2015 /PRNewswire-HISPANIC PR WIRE/ — Dunkin’ Donuts, one of the world’s leading baked goods and coffee chains, today announced a sweet deal for donut lovers across Latin America and the Caribbean. On Friday, June 5, participating Dunkin’ Donuts restaurants across the region and around the world will offer guests a free donut of their choice (while supplies last) with the purchase of any beverage in honor of the brand’s third annual Global Donut Day celebration. Certain restrictions apply by country. See store for details.

Photo – http://photos.prnewswire.com/prnh/20150527/218840
Logo – http://photos.prnewswire.com/prnh/20110224/NY53806LOGO

“Global Donut Day is an event we look forward to every year and we’re pleased to offer our guests around the world this delicious promotion for the third year in a row,” said Chris Fuqua, Vice President, Brand Marketing, Global Consumer Insights & Product Innovation, Dunkin’ Brands. “We’re always looking for ways to surprise and delight our guests on a global scale, and celebrating our donut heritage is a fun way to do that. Our donuts bring happiness to our guests, so we hope our brand’s offer of a free donut with the purchase of any beverage on June 5th spreads even more joy worldwide.”

The special Global Donut Day offer for a free donut with the purchase of any beverage is available at participating Dunkin’ Donuts restaurants across the region in Aruba, The Bahamas, Chile, Colombia, Ecuador, Guatemala, Honduras, Panama and Peru. Certain restrictions apply by country. See store for details.

In addition, participating Dunkin’ Donuts restaurants around the world will also be featuring a delicious Smiley Face Donut to celebrate the smiles donuts bring to peoples’ faces. The Smiley Face Donut is a filled yeast shell donut decorated with an adorable smiley face. Fillings for the donut will vary by market to cater to local tastes, and include fillings such as Jelly, Bavarian Kreme and Chocolate Kreme.

This year, Dunkin’ Donuts is also giving guests worldwide the ability to choose the donut that best represents their positive state of mind, with the addition of Emoticon Donuts. Accompanying the Smiley Face Donut, guests will have additional smile designs to choose from, including a delicious Wink Donut. Emoticon Donuts are the perfect way to share smiles on Global Donut Day and throughout the month of June.

For 65 years, Dunkin’ Donuts has been a leader in the donut category, and last year sold more than 2.8 billion donuts and MUNCHKINS® donut hole treats at its more than 11,300 restaurants in 36 countries around the world. It offers an extensive variety of delicious and creative donuts, including beloved flavors such as Boston Kreme, Glazed and Chocolate Frosted.

About Dunkin’ Donuts 
Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for nine years running. The company has more than 11,300 restaurants in 37 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com. 


The Struggle to Stop Whiteclay Nebraska’s Alcohol Bootlegging

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The Struggle to Stop Whiteclay Nebraska’s Alcohol Bootlegging

Denver REEL Recovery Film Festival Panel and Premiere of Documentary Radical Resistance Tour: Pine Ridge, South Dakota


DENVER, May 27, 2015 /PRNewswire-HISPANIC PR WIRE/ — Industry watchdog Alcohol Justice has organized a post-film panel discussion on the impact of the illegal alcohol activity taking place in the town of Whiteclay, Nebraska, which borders the Pine Ridge, South Dakota Native American Reservation.

Logo – http://photos.prnewswire.com/prnh/20110727/DC41105LOGO

What: Panel discussion following the Denver premiere screening of Radical Resistance Tour: Pine Ridge, South Dakota              

When: Saturday May 30, 2015, at 4:30 P.M.

Where: Sie FilmCenter 2510 E. Colfax Ave. Denver, CO 80206-1411

Who: Panelists:

  • Olowan Martinez, Oglala Lakota Activist
  • Evelyn Nieves, Independent Journalist
  • Sonny Skyhawk, Founder and CEO, American Indians in Film and Television
  • Bruce Livingston E.D. / CEO, Alcohol Justice
  • Jorge Castillo, Advocacy Director, Alcohol Justice (Moderator)

Why:

  • 25% of Pine Ridge Reservation youth suffer from Fetal Alcohol Spectrum Disorder
  • 2/3 of Pine Ridge Reservation adults suffer from alcoholism
  • To stop the illegal alcohol activity at Whiteclay, Nebraska such as:
    • Retailer participation in alcohol smuggling into the Pine Ridge Reservation
    • Trade of alcohol for sex                              
    • Loitering at the premises of alcohol retailers with open containers           
    • The inability of Nebraska Liquor Commission to stop illegal retailer activity  
    • Recent homicides and physical violence
    • Alcohol sales to minors   
    • Alcohol sales to intoxicated people

About the REEL Recovery Film Festival:
The film and the panel are part of the REEL Recovery Film Festival Denver Edition.  The festival is presented by CeDAR, the Center for Dependency, Addiction and Recovery. Tickets to the film and panel can be purchased online or at the event.

About the Film:
Four liquor stores in the town of Whiteclay Nebraska (population 12), are selling and bootlegging 3.5 million cans of beer a year into the Pine Ridge Reservation, South Dakota, where it is illegal to possess or consume alcohol. All types of criminal activities take place at the stores yet local law enforcement and the Nebraska state government have failed to act. The documentary shows what activists at Pine Ridge are doing to change the situation. The Radical Resistance Tour that produced the documentary is an autonomous project by a group of mediamakers and organizers. The film, produced in 2014, runs 25 minutes.

To buy tickets online: http://www.denverfilm.org/filmcenter/detail.aspx?id=27360&FID=85

To learn more about Pine Ridge: http://www.nytimes.com/2012/05/06/opinion/sunday/kristof-a-battle-with-the-brewers.html?_r=0

To see the full schedule of the Denver REEL Recovery Film Festival: http://www.denverfilm.org/filmcenter/detail.aspx?id=27365

CONTACTS: Tracy Reinhard: 303 882-7222
Jorge Castillo: 213 840-3336
Michael Scippa: 415 548-0492

 


2015 Honda CR-V Wins Cars.com/”USA Today”/”MotorWeek” Compact SUV Challenge

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2015 Honda CR-V Wins Cars.com/USA Today/MotorWeek Compact SUV Challenge (PRNewsFoto/American Honda Motor Co., Inc.)





2015 Honda CR-V Wins Cars.com/”USA Today”/”MotorWeek” Compact SUV Challenge


2015 CR-V applauded for its optimal balance of family-friendly features, interior room, excellent visibility and rewarding driving experience
 


TORRANCE, California, May 27, 2015 /PRNewswire-HISPANIC PR WIRE/ — The 2015 Honda CR-V, America’s most popular SUV for the past decade (automobiles.honda.com/cr-v/), has won the top spot in the Cars.com/USA TODAY/”MotorWeek” Compact SUV Challenge (cars.com/news), with a panel of experts and customers choosing CR-V over six competing models. 

Photo: http://photos.prnewswire.com/prnh/20150526/218662
Logo – http://photos.prnewswire.com/prnh/20140415/73520

“The compact SUV segment is among the most competitive in the industry, and we took nothing for granted with the 2015 CR-V,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “The CR-V has been America’s top SUV choice for many years now, and it’s great to see that real-world customers and experts from Cars.com, USA TODAY and “MotorWeek” agree that the 2015 CR-V continues to live up to their high expectations.”

In winning the competition, the CR-V earned praise for its rewarding driving experience, generous interior room and family-friendly features. The 2015 CR-V features upgrades to styling, performance, fuel efficiency and family-friendly technology.

“The 2015 Honda CR-V came out on top because it provided the best blend of good interior room, excellent visibility and a surprisingly rewarding driving experience,” said Patrick Olsen, Cars.com editor-in-chief. “The CR-V was also packed with great family-friendly features like easy-to-fold seats, a low load floor, rear air vents and much more.”

The Challenge pitted seven of the most popular compact SUVs against each other in a series of expert and consumer testing, which determined that the 2015 CR-V was overall best-in-class. To qualify for the competition, vehicles had to cost less than $28,000 and achieve a combined city/highway EPA fuel economy rating of at least 26 mpg.

About Honda
Honda offers a complete lineup of Honda cars, trucks and service through a network of more than 1,000 Honda dealerships within the United States. Eight Honda auto plants in North America, including four in the U.S., have the capacity to produce 1.92 million automobiles each year1. In 2014, more than 97 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America.

About Cars.com
Launched in 1998, Cars.com is an award-recognized online destination for car shoppers and owners that offers information from experts and consumers to help research, price and find new and used cars, as well as information around service and repair for car owners. With more than 30 million monthly visits to its web properties, Cars.com offers millions of new and used vehicle listings, expert and consumer reviews, side-by-side comparison, build and price tools, unbiased editorial content and much more. In 2015, Cars.com introduced a new service and repair feature to help consumers find the right service provider and understand how much to pay with the fair-price estimator tool. Cars.com puts millions of car buyers, and now owners, in control of their shopping process with the information they need to make stress-free buying, selling and servicing decisions.

1Honda products are produced using domestic and globally sourced parts.


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