Page 2887

50 Years of Diabetes Research and Treatment

0





50 Years of Diabetes Research and Treatment

Perspectives from Physicians, Researchers and Patients on How the Past Five Decades Have Changed What We Know About and How People Live with Diabetes


BOSTON, June 6, 2015 /PRNewswire-HISPANIC PR WIRE/ — From how people test their glucose levels to how long they can expect to live, almost everything has changed over the past 50 years for Americans with diabetes. A special symposium held at the American Diabetes Association’s 75th Scientific Sessions features a look back at what physicians and researchers have learned and how the lives of patients have changed during the past five decades.

Logo – http://photos.prnewswire.com/prnh/20141105/156803LOGO

“There are things that have happened over the past 50 years that clearly make life a lot better for people,” said Fred Whitehouse, MD, Division Head Emeritus at the Henry Ford Health System in Detroit, who has been treating people with diabetes for just as long.

For example, when Whitehouse first started seeing patients the only option for the treatment of type 1 diabetes was to inject animal insulin, which came from cows or pigs and sometimes caused adverse reactions in people. Today, human insulin produced by microorganisms is used, an important difference because not only are there fewer adverse reactions, there’s no fear of running out of it, he said. What’s more, there are now long- and rapid-acting insulins and a variety of delivery systems, including insulin pumps, which improve accuracy and comfort while tightening blood glucose control and reducing hypoglycemia.

The way glucose levels are tested has also changed dramatically, said Whitehouse. Whereas once the only way to assess diabetes control was by testing for the presence of sugar in a person’s urine, today there are numerous, far more accurate ways to test blood glucose levels, including the non-invasive A1C, which measures average blood glucose levels over a three-month period. “This gives us a nice marker for showing whether a person is on the right road or not,” Whitehouse said.  

Yet there is still a long way to go, he noted. “There’s been a lot of change, most of it for the better, but what people want is a cure and we don’t have that yet.”

Daniel Porte, Jr., MD, has been conducting diabetes research for more than 50 years and has witnessed a sea of change in how much is known about the mechanisms involved in diabetes. He remembers when the endocrine and nervous systems were considered completely unrelated, when glucose was considered the only regulator of insulin and when there was only one method for administering insulin. While researchers have learned much about diabetes over the past 50 years – including how it develops, how to prevent or delay it and how it affects the rest of the body, all of which were virtually unknown in the 1960s – perhaps the most important lesson, he said, is that the fruits of investigation don’t ripen overnight.

“In order to understand disease, you have to do basic research,” said Porte, a professor at the University of California, San Diego and professor emeritus at the University of Washington. “But you’ve got to be patient, because it takes a long time to go from basic research to clinical impact.”

“For example,” he said, “the drugs we use now to treat diabetes were first studied 30 to 40 years ago. And there are many more than the one or two that were being used back in the 1970s.”

During the time Porte has been involved in diabetes research, the field has grown from taking simple measurements of hormones to increasingly complex investigations that look at the inter-relationship between hormones and the nervous system, an area still being plumbed for new discoveries. “This year, amazingly enough to me,” he said, “it was discovered that insulin sent to the central nervous system not only feeds back to the brain, it also affects glucose production. It regulates the islet cells, so there is a complete integration of the endocrine system and the nervous system. It took 40 years to discover this.”

Not only do these discoveries help us develop better treatments for diabetes, said Porte, they can also help in the treatment of other diseases, such as Alzheimer’s. “We now believe that perhaps impaired insulin action in the central nervous system leads to the behavioral changes we see in Alzheimer’s patients,” he said.

Michael Brownlee, who has experienced life as a person with diabetes, physician and researcher, said the one thread that ties all three roles together is the issue of diabetes-related complications.

“The reason diabetes is a serious health problem is because of the complications,” said Brownlee, Anita and Jack Saltz Chair in Diabetes Research and Associate Director for Biomedical Sciences at the Albert Einstein College of Medicine’s Diabetes Research Center. “If there were no complications, diabetes would be like hypothyroidism and other easily managed diseases. You’d take a tablet to replace the hormone and everything would be fine. It wouldn’t be a public health problem costing billions of dollars in care each year and requiring billions of dollars of research.”

Brownlee, diagnosed with type 1 diabetes at age 8, has suffered from the two potentially fatal acute complications of this disease – ketoacidosis and severe hypoglycemia – but not from any of the chronic complications that cause blindness, kidney failure, and heart attacks.  He remembers applying to medical school at a time when only half of people with type 1 diabetes were expected to live into their 40’s or early 50’s. Some schools were reluctant to admit him because he “wouldn’t be able to practice medicine for a full lifetime,” he said. “They said they’d rather give the spot to someone with a normal lifespan. Fortunately, advances in diabetes research and treatment have made those old statistics obsolete.”  

Brownlee’s research on the mechanisms that cause diabetic complications has created a paradigm shift in the field. He noted that until 1993, diabetes complications – such as eye and kidney disease – were considered  consequences of diabetes, rather than of high blood glucose levels. “Prior to the Diabetes Control and Complications Trial (DCCT) study that was published that year, the general dogma was that diabetes caused both metabolic changes and complications, which had nothing to do with each other. They were just two parallel manifestations of the disease,” he said.

“Now it’s known that prolonged high glucose levels increase the risk for eye and kidney complications associated with diabetes, and maintaining tighter control of blood glucose levels reduces that risk,” he said.  “We also learned from EDIC, the follow-up study to the DCCT,  that the adverse effects of early high blood glucose levels persist for many years after A1Cs are improved, a phenomenon called ‘metabolic memory’.” A major focus of his current research is identifying the mechanisms responsible for metabolic memory.

Kathryn Ham, who turns 86 this week, has seen tremendous changes in the treatment of diabetes over the 78 years she has been living with type 1 diabetes. But she also believes firmly in the importance of keeping some things the same – such as when she gives herself insulin each day and when she tests her blood glucose levels. That kind of discipline, she said, prevents her from making mistakes or forgetting to take her insulin.

“Every person with diabetes needs to create a system for remembering and/or dealing with his or her own treatment,” she said. “My system, though antiquated, works for me. I still inject insulin four times per day.  I have a cup into which I put the used testing needle and used insulin needle.  If I am interrupted, for example by a telephone call, while administering treatment, I can look in the cup to see if I have already taken my insulin, because I am forgetful.  Of course nowadays, use of an insulin pump renders this unnecessary for many people, but there are always things you need to remember so dream up your own system.”

Over the years, Ham said, she has seen the needles grow smaller, and the addition of the A1C blood glucose test, new forms of insulin, new treatments for diabetes-related eye disease and the introduction of digital blood glucose meters, “which have all made a tremendous difference in diabetes care.”

“Despite the enormous growth in our understanding of diabetes and its complications, we are still only able to manage the disease,” said Robert Ratner, Chief Scientific and Medical Officer for the American Diabetes Association.  “The next 50 years must elucidate the mechanisms by which both type 1 and type 2 diabetes occur, along with those critical steps at which we might intervene to prevent disease.  Treatments must provide optimal glucose and metabolic control, without the risk of hypoglycemia, and complications of diabetes should become historical memories.”

The American Diabetes Association is leading the fight to Stop Diabetes®  and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. For the past 75 years, our mission has been to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (800-342-2383) or visit diabetes.org. Information from both these sources is available in English and Spanish.

 


Dr. Russell Moore to Join NHCLC Board to Help Ignite New Generation of Hispanic Leaders

0





Dr. Russell Moore to Join NHCLC Board to Help Ignite New Generation of Hispanic Leaders

Appointment emphasizes commitment to religious freedom, justice


SACRAMENTO, Calif., June 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — Reverend Samuel Rodriguez and the National Hispanic Christian Leadership Conference (NHCLC) announces evangelical theologian, ethicist and minister Dr. Russell Moore to its organizational board.

“I am happy to join my friends at the National Hispanic Christian Leadership Conference,” Moore said. “I pray that God would enable us, together, to raise up a new generation of gospel-centered Hispanic leaders to evangelize the Americas and the rest of the world for the glory of Jesus Christ.”

Moore serves as president of the Southern Baptist Ethics and Religious Liberty Commission, which is the nation’s largest Protestant denomination moral and public policy agency.

Moore has partnered with Rodriguez and NHCLC on a number of initiatives in the past including the 21 Martyrs Campaign. Moore was also a keynote speaker at the 2015 NHCLC National Convention along with presidential candidate Gov. Mike Huckabee, presumed candidate Gov. Jeb Bush and U.S. Congressman Luis Gutierrez (D-Ill.)

“The nomination of Dr. Moore to the board emphasizes one of our most important directives and goals of the immediate future—the cause of religious liberty and freedom here in the United States and around the world,” said Dr. Samuel Rodriguez, president of NHCLC. “We look forward to having him join our efforts to spread to fight for justice during this critical time.”

NHCLC/CONEL is the world’s largest Hispanic Christian organization. It serves as a representative voice for the more than 100 million Hispanic Evangelicals assembled in over 40,000 U.S. churches and another 500,000 congregations spread throughout the Spanish-speaking diaspora. The organization seeks to reconcile Evangelist Billy Graham’s message of salvation through Christ with Dr. Martin Luther King, Jr.’s march of prophetic activism. A bipartisan organization, NHCLC/CONEL follows the agenda of the Lamb, not the donkey or the elephant, and emphasizes “7 Directives” of Life, Family, Compassionate Evangelism, Stewardship, Justice, Education and Youth. For additional information, visit http://www.nhclc.org.


Joint Statement Outlines Guidance on Diabetes Self-Management Education, Support

0





Joint Statement Outlines Guidance on Diabetes Self-Management Education, Support

American Diabetes Association, American Association of Diabetes Educators and the Academy of Nutrition and Dietetics Encourage Providers to Refer Patients at Four Critical Life Junctures


BOSTON, June 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — A joint position statement outlining when, how and what type of Diabetes Self-Management Education and Support (DSME/S) should be delivered to patients is being released today at the American Diabetes Association’s 75th Scientific Sessions. The statement is also being published online concurrently in Diabetes Care, The Diabetes Educator and the Journal of the Academy of Nutrition and Dietetics.

Logo – http://photos.prnewswire.com/prnh/20141105/156803LOGO

The statement – written by representatives of the American Diabetes Association, American Association of Diabetes Educators (AADE) and the Academy of Nutrition and Dietetics (AND) – provides an algorithm with guidance to healthcare providers regarding when to refer patients with diabetes to Certified Diabetes Educators and other trained staff for education and support. DSME/S, recognizing that the person with diabetes is their own primary care provider, refers to the information and skills people with diabetes need for proper self-care and the support they need to implement those skills and behaviors.

Specifically, the statement highlights four critical times for assessing the need for DSME/S referral: at diagnosis; on an annual basis; when new complicating factors influence self-management and, lastly, when transitions in care occur. The statement also provides guidance on the type of information and support patients might need at these critical junctures. For example, the guidelines suggest that immediately following diagnosis, education should focus on safety concerns, coping with the diagnosis and the process of incorporating self-management into daily life. Annual assessments would review and reassess treatment goals and self-management needs, problem-solving skills, make any needed adjustments to therapy and address any concerns or questions the patient may have. Complicating factors could include new health conditions or physical limitations. Life transitions and changes in health status would require more personalized information and support to help patients address individual needs. The algorithm also outlines the content to be taught, roles and action steps recommended for both the referring provider and for the diabetes educator. 

“We have algorithms for when and how to advance medication for patients with diabetes, but there has never been an algorithm for starting and advancing self-management education,” said Margaret Powers, PhD, RD, CDE, Research Scientist at the International Diabetes Center at Park Nicollet and President-Elect, Health Care and Education, for the American Diabetes Association. “If you ask clinicians when should diabetes education occur, you’ll get a variety of answers. We needed a clear set of guiding principles for when to provide and how to assess a patient’s needs for DSME/S. This document provides that necessary guidance.”

Research has shown that DSME/S improves diabetes outcomes, including helping to reduce A1C levels; reducing the onset and/or advancement of diabetes complications; improving lifestyle behaviors, such as eating a more healthful diet and exercising more frequently and decreasing diabetes-related distress and depression. Studies have also shown it to be cost effective by reducing hospital admissions and readmissions.

“We know that diabetes education works,” said Joan Bardsley, MBA, RN, CDE, FAADE, Assistant Vice President of Medstar Health Research Institute and Immediate Past President of the American Association of Diabetes Educators. “But one of the major gaps we have seen is that there aren’t a lot of providers who will routinely refer patients to diabetes educators. Either they don’t know how to make these referrals, can’t find an educator or don’t understand how valuable diabetes education can be for people living with diabetes.”

“Yet those referrals are critical,” said Linda Siminerio, RN, PhD, CDE, Professor of Medicine at the University of Pittsburgh and Chair of the National Diabetes Education Program. “Referrals influence patient behavior a great deal. When providers refer patients to diabetes education, we see an 83 percent participation rate, but without those referrals participation is abysmally low. If patients believe their physicians think diabetes education is important, they take it a lot more seriously. Patients trust their providers.”

Bardsley emphasized that education and support are needed throughout a person’s lifetime, not just at diagnosis. “Diabetes is a chronic disease, and what a patient needs changes over time,” she said. “That’s why it’s important that people are referred not just one time, but many times throughout their lives, to ensure they are getting all of the information and support that they need to properly manage their diabetes as they go through the different stages of life.”

“I think that diabetes education has always been acknowledged as a key part of diabetes care,” said Melinda Maryniuk, M.Ed., R.D., C.D.E., Director of Care Programs at Joslin Diabetes Center, who represented the Academy of Nutrition and Dietetics on the working group that crafted the position statement. “But some physicians don’t realize what’s really involved in diabetes education. This document outlines the key elements of diabetes education and support and when we think they are most needed, so primary care physicians and endocrinologists can recognize that it’s more than telling someone at diagnosis, ‘Here’s how you take your insulin.'”

The American Diabetes Association is leading the fight to Stop Diabetes® and its deadly consequences and fighting for those affected by diabetes. The Association funds research to prevent, cure and manage diabetes; delivers services to hundreds of communities; provides objective and credible information; and gives voice to those denied their rights because of diabetes. For the past 75 years, our mission has been to prevent and cure diabetes and to improve the lives of all people affected by diabetes. For more information please call the American Diabetes Association at 1-800-DIABETES (800-342-2383) or visit diabetes.org. Information from both these sources is available in English and Spanish.         

 


Nicole Boxer In Person to Present Her Film “HOW I GOT OVER” at the 2nd Annual REEL Recovery Film Festival & Symposium, San Francisco Bay Area

0






SAN FRANCISCO, June 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — San Rafael-based Alcohol Justice and Studio City-based Writers In Treatment announced today that Nicole Boxer will be appearing at the screening of her feature-length documentary HOW I GOT OVER at 10 A.M., June 13, 2015 at the Smith Rafael Film Center in San Rafael.

Logo – http://photos.prnewswire.com/prnh/20110727/DC41105LOGO

The film follows 15 formerly homeless women as they craft an original play, based on their harrowing true-life stories, to be performed one-night-only at The Kennedy Center. Guided by teachers from the Theatre Lab School of the Dramatic Arts, the women of N Street Village – a community for addiction recovery – discover their untapped artistic talents and reckon with their traumatic histories. Sharing their pasts to release the potential in their futures, the emboldened women take the stage before a packed house, illuminating the transformative power of arts education.

“I made this film because I believe a connective power exists between a filmmaker and a subject, and between one who is willing to testify and one who bears witness—and I want to see how much farther that connection can go to make positive change in the world,” Boxer has stated. “What I did not foresee when I began filming HOW I GOT OVER is how much I have in common with the ladies of N Street, despite our surface disparities. Our stories are now forever entwined.”

The screening will be followed by a conversation between filmmaker Nicole Boxer and Dr. Sushma Taylor, CEO, Center Point, Inc.

“The REEL Recovery Film Festival celebrates film, the arts, writing and creativity,” stated Michael Scippa, Director of Public Affairs for Alcohol Justice. “We are grateful to showcase filmmakers like Nicole Boxer, who are making honest films about addiction, alcoholism, behavioral disorders, treatment and recovery. One of our goals, besides reducing the stigma of substance misuse and treatment, is to engage, empower, and activate the recovery community as a powerful advocacy constituency.”  

On Friday morning June 12, 2015, at the Smith Rafael Film Center in San Rafael, a world premiere, “director’s cut” of Kids Are Dying will be screened. The documentary is about drug overdose and the overdose death epidemic in New Jersey. Heroin, and misused and abused prescription pain medication are killing more people than car crashes.

Parallels to problems in the Bay Area will be explored in a following panel discussion featuring Matt Willis, MD, MPH  Marin County Public Health Officer, Mark Dale Founder, Families 4 Safer Schools, Jennifer Golick  Clinical Director, Muir Wood Adolescent and Family Services, and Michael DeLeon, Producer/Director of Kids Are Dying.

There will be a special Tribute to Robin Williams on Sunday morning June 14, 2015, at the Smith Rafael Film Center in San Rafael, with a screening of Patch Adams. The film, starring Robin Williams & Philip Seymour Hoffman, tells a true story about a medical student in the 1970’s who treats patients, illegally, using humor. Bay Area comedian Johnny Steele, a good friend of the late Williams, will introduce the session.

The 2nd Annual REEL Recovery Film Festival & Symposium – San Francisco Bay Area Edition will present 18 select feature-length and short, fictional and factual alcohol and drug addiction-themed films over four days in 14 sessions at two locations with a goal of engaging audiences with honest stories about the disease as well as the hope and opportunity for recovery. There will be expert panel discussions following most of the sessions.

Alcohol Justice and Writers In Treatment are producing the event with generous support from Duffy’s Napa Valley Rehab, the San Francisco Sheriff’s Department, Center Point, Inc., West America Bank, Kaiser Permanente Community Benefits Programs – Marin/Sonoma Area, Marin County Mental Health Substance Use Services, KRON-TV, the Michael Basso Foundation, Muir Wood Adolescent and Family Services, KPOO-FM, North Bay Recovery Center, Hotel Kabuki, Book Passage Book Store, Ghilotti Construction Company, and many Bay Area individuals and families.

The festival opens at the New People Cinema on Thursday June 11, 2015, with the San Francisco premiere of a true story, Girl on the Edge, starring Peter Coyote. The film follows the journey of a young girl struggling with the aftermath of a horrific trauma, the toll that it takes on her family and the last chance she has to overcome it in the most unlikely of places. A post-screening Q&A will take place with Producer/Director Jay Silverman, and actor Mackenzie Phillips. Immediately following there will be a VIP Reception at the Hotel Kabuki with live music by singer/songwriter Elizabeth Edwards.

Tickets to all screenings and symposiums are available exclusively through BrownPaperTickets.com. For more information about the festival, and to view a PSA featuring Michael Pritchard, go to: FilmFestSFBay.org “The ticket price for most of the sessions is just $10,” stated Scippa. “But if there are seats available we’ll allow anyone admittance regardless of their ability to pay.”

For media availability of filmmakers please contact Michael Scippa at 415 548-0492 or [email protected]

Contact: Michael Scippa 415 548-0492
Jorge Castillo 213 840-3336


Bradley Fleiss Named Senior Vice President, Benefits and Payor Relations of Western Dental Services, Inc.

0





Bradley Fleiss Named Senior Vice President, Benefits and Payor Relations of Western Dental Services, Inc.


ORANGE, Calif., June 5, 2015 /PRNewswire-HISPANIC PR WIRE/ — Western Dental Services, Inc. is proud to announce the appointment of Bradley Fleiss as Senior Vice President (SVP), Benefits and Payor Relations.  As the company’s SVP, Benefits and Payor Relations, Bradley will oversee all operational management issues for the Benefits Division for the company.  He will report to the Chief Executive Officer, Simon Castellanos. 

“I am thrilled to have Brad join Western Dental.  He has an impressive operational background and an excellent track record in building strong organizations,” says CEO, Simon Castellanos.  “At Western Dental, our patients and the communities we serve are first priority and Brad will play a key role in developing relationships in the regional, district and state level with payors and healthcare providers, in order to ensure the best quality of oral healthcare.  It is a great pleasure to welcome him to our team.”

Brad joins Western Dental with more than 24 years of experience in small, medium and large case sales and management for fortune 100 corporations and public entities. Prior to joining the company, Brad worked as the Assistant Vice President California Market Manager for Sun Life Financial where he was responsible for overseeing all operational aspects for the State of California, that included new business sales, client service, client retention and overall market efforts.  Previously, he also worked for Dearborn National and Minnesota Life in general management roles, and over 9 years with MetLife where he successfully improved sales operations in 11 Western Region States and 14 Midwestern States within their Life, Disability, Dental and Voluntary Benefits Divisions.    

Bradley graduated from Colorado State University with his Bachelors of Science in Business.  He also holds several accreditations in California Life/Health/Property & Casualty, Certified Insurance Counselor, and is member of the Orange County Employee Benefits Council, Northern California Employee Benefits Council and the Los Angeles Employee Benefits Council.

Western Dental is one of California’s oldest and most experienced dental and oral healthcare providers.  Western Dental is committed to improving oral health care beyond just their patients, but for all dental patients.  With the large number of patients seen annually, Western Dental, through its outreach efforts, is focused on providing the best quality of dental services and oral health education to members of their communities.

ABOUT WESTERN DENTAL:

Western Dental is licensed as a dental HMO under California’s Knox-Keene Health Care Service Plan Act. Under its license, Western Dental designs, sells, and administers individual and group managed care dental plans to provide coverage to employees, members, and affiliates of private, government, quasi-government, and union organizations.

Additionally, Western Dental (with its affiliate, Brident Dental & Orthodontics) is one of the nation’s largest dental providers and is the leader in accessible, affordable oral health care, serving nearly one million patients annually in over 200 affiliated clinics throughout California, Arizona, Nevada, Texas and Colorado. Informed by the latest research, Western Dental is committed to delivering high-quality general, orthodontic and specialty dental services in state-of-the art facilities. All of Western Dental’s services are backed by a unique quality assurance system, which electronically monitors all patient visits, treatments, dental staff and clinical performance to enable high-quality care. For more information please visit WesternDental.com and Brident.com.

Western Dental

Logo – http://photos.prnewswire.com/prnh/20140818/137082

 


el Jimador And Tim Howard Give Fans A Chance To Win 1 Million Dollars As Part Of “Your Shot” Promotion

0





el Jimador And Tim Howard Give Fans A Chance To Win 1 Million Dollars As Part Of “Your Shot” Promotion


LOUISVILLE, Ky., June 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — As part of their partnership, el Jimador tequila and U.S. National and Everton goalkeeper Tim Howard announce the launch of “Your Shot at $1 Million” program kicking off today. Targeting soccer fans and consumers 21+ nationwide, the promotion aims to reach el Jimador’s diverse millennial audience by providing a once-in-lifetime sweepstakes to take on Tim Howard for the chance to win $20,000 and $1 Million in Las Vegas during the program’s grand finale.

Video – http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/0-PR-film-new_lo.mp4

The contest is open for entries now through August 20 to legal drinking age consumers who are legal residents of the U.S. To participate, consumers can either text the letters JIMADOR to 68405 or visit www.eljimador.com/yourshot and submit the online form. No purchase is necessary and is valid where legal.

Five prize winners will be selected at random from all eligible entries and be notified by telephone, email and or text message on September 5. Winners along with a guest will be flown to Las Vegas where the winner will have an opportunity to kick a penalty shot against Tim Howard for the chance to win $20,000. If the winner scores a goal, he or she will participate in a second round kick for the chance to win $1,000,000.

“el Jimador consumer yearns for new and exciting once-in-a-lifetime experiences,” said Mark Grindstaff, Global Brand Director, el Jimador. “With this promotion, we are not only solidifying our commitment to soccer by creating national and regional contests, but also aligning our brand with an organization that is committed to the advocacy of Tourette Syndrome (NJCTS), a charity close to Tim Howard’s heart.”

Howard has been a long-time partner of NJCTS.  As part of el Jimador’s commitment to social responsibility, the brand is continuing the partnership by choosing the New Jersey Center for Tourette Syndrome to serve as the benefiting charity for the “Your Shot at $1 Million” program. If the winners in the Las Vegas event miss the goal or their shot is blocked by Tim Howard, the money will go to New Jersey Center for Tourette Syndrome. Additionally, for every legal drinking age consumer that uses hashtag #KICKTS, el Jimador will donate $1 to NJCTS up to $25,000. 

“I’m thrilled to partner with el Jimador for this contest where I’ll be able to have one-on-one time with my fans,” said Tim Howard, U.S. National and Everton Goalkeeper. “Additionally, I’m glad to find a unique and fun way to raise money and awareness for the New Jersey Center for Tourette Syndrome, an organization I am passionate about and share in their mission to promote education about this disease.”

For more information on the contest, or to speak with a brand representative, please contact Havas FORMULATIN at [email protected].

About Tequila el Jimador
From Casa Herradura, established in 1870, el Jimador is a premium, authentic 100 percent agave tequila that captures the spirit of real tequila. The name el Jimador honors the men who harvest the locally grown agave with great pride and care. Since its introduction in 1994, el Jimador has become the No. 1 selling 100 percent agave tequila in Mexico*. el Jimador is the official sponsor of the annual U.S. Tour of the Mexican National Team and MLS teams including the Houston Dynamo, FC Dallas, Seattle Sounders and Portland Timbers. To learn more about el Jimador, visit www.eljimador.com.

Drink responsibly.
Alc. 40% by Vol. (80 proof) Tequila, Imported by Brown-Forman, Louisville, KY
* Nielsen/ISCAM January 2015


The Home Depot to Speak at Goldman Sachs Sixth Annual dotCommerce Day

0





The Home Depot to Speak at Goldman Sachs Sixth Annual dotCommerce Day


ATLANTA, June 4, 2015 /PRNewswire-HISPANIC PR WIRE/ — The Home Depot®, the world’s largest home improvement retailer, today announced that Kevin Hofmann, senior vice president, Online will speak at the Goldman Sachs Sixth Annual dotCommerce Day in New York, NY. The presentation will begin at 8:55 a.m. ET on June 18, 2015.

Logo – http://photos.prnewswire.com/prnh/20030502/HOMEDEPOTLOGO

The speech will be webcast live over the internet at http://ir.homedepot.com. A link will be displayed under “Events and Presentations.” The webcast will be archived approximately four hours after the live event and will be available until September 16, 2015.

The Home Depot is the world’s largest home improvement specialty retailer, with 2,270 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In fiscal 2014, The Home Depot had sales of $83.2 billion and earnings of $6.3 billion. The Company employs more than 300,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.


CVS/pharmacy y mas Launches a New Shopping Experience for the Hispanic Community in Miami

0





CVS/pharmacy y mas Launches a New Shopping Experience for the Hispanic Community in Miami

Remodeled CVS/pharmacy stores offer products and services unique to a national retail pharmacy


MIAMI, June 3, 2015 /PRNewswire-HISPANIC PR WIRE/ — CVS/pharmacy has launched a new shopping experience in Miami — CVS/pharmacy y mas – to provide enhanced, personalized service to the Hispanic community. Twelve CVS/pharmacy y mas stores, including eleven remodeled CVS stores and one brand new store, feature a fully bilingual staff, the addition of more than 1,500 trusted Hispanic products, more competitive pricing on hundreds of products, and new services unique to a national retail pharmacy.

Logo – http://photos.prnewswire.com/prnh/20100816/NE50800LOGO

“With more than 7,800 stores across the U.S., we understand that our retail pharmacies should not be one size fits all for the diverse communities we serve,” said Helena Foulkes, President of CVS/pharmacy. “CVS/pharmacy y mas stores are designed to be a place where our Hispanic customers feel at home to receive our best-in-class pharmacy service, along with personalized products and services to better meet their diverse needs.”

The launch of CVS/pharmacy y mas follows CVS Health’s 2014 acquisition of Miami-based Navarro Discount Pharmacy, the largest Hispanic-owned drugstore chain in the U.S.  

“We have leveraged the expertise and experience of Navarro’s successful history of serving Hispanic consumers to create CVS/pharmacy y mas,” added Foulkes. “According to the U.S. Census Bureau, the Hispanic population accounts for over half of the nation’s total population growth. We are committed to applying learnings from both Navarro and CVS/pharmacy y mas to other markets with dense Hispanic populations.”

Unique features to CVS/pharmacy y mas include:

  • Bilingual customer service: Fully bilingual associates and signage throughout the store.
  • New Products: More than 1,500 trusted Hispanic products including favorite brands such as Cafe la Llave, Agustin Reyes, Fabuloso, Suavitel, Creolina, and Formula 88, as well as popular Hispanic appliances such as coffee and espresso makers, pressure cookers, rice cookers, and arepa makers.
  • New Navarro Fragrance Counter: A fully staffed fragrance counter featuring a large assortment of designer fragrances priced lower than department stores.
  • Enhanced Value: Competitive pricing on hundreds of products and more value sized/family sized products.
  • New Services: A digital service center featuring an authorized dealer and payment center for metroPCS, bill payment services for utilities, phone and cable, and money transfer services to a wide variety of countries.
  • Later this summer, an OTC Health Solutions Counter will provide customers with a dedicated space to pick up over-the-counter products that are covered by their health insurance provider.
  • Cafecito: “Cafecito” will be served at the pharmacy at 10 a.m. and 3 p.m., daily.

“The name ‘CVS/pharmacy y mas’ signifies the availability of more products and services that are important to the Hispanic consumer and an overall shopping environment that is more tailored to the Hispanic consumer, with warmer and more personal customer service,” said Gabriel Navarro, Chief of Hispanic Consumer Growth at CVS/pharmacy.  

CVS/pharmacy y mas will also continue to offer CVS/pharmacy’s unique clinical offerings and medication adherence programs designed to improve health outcomes and reduce overall health care costs, innovative online and mobile tools to help patients manage their prescriptions whenever and wherever they want, exclusive private label products that come with a 100% money back guarantee, and the CVS/pharmacy ExtraCare Program, the nation’s largest rewards program that provides customers money back, special savings and offers that are earned by shopping in-store or online at www.cvs.com.

To celebrate the launch of CVS/pharmacy y mas, a ribbon cutting event was held today for the new store at 12180 SW 8th Street in Miami. During the event, CVS/pharmacy y mas made a $10,000 donation to Centro Mater Child Care Services, which provides educational, social and health care services to South Florida families in need (www.centromater.com).

For store locations and other information about CVS/pharmacy y mas, visit www.cvs.com/content/ymas.

About CVS/pharmacy

CVS/pharmacy, the retail division of CVS Health (NYSE: CVS), is America’s leading retail pharmacy with over 7,800 locations. It is the first national pharmacy to end the sale of tobacco and the first pharmacy in the nation to receive the Community Pharmacy accreditation from URAC, the leading health care accreditation organization that establishes quality standards for the health care industry. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise, both in its stores and online at CVS.com. General information about CVS/pharmacy and CVS Health is available at www.cvshealth.com.

MEDIA CONTACT:

Mike DeAngelis
[email protected]
401-770-2645