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Volaris To Inaugurate Guadalajara-Dallas Service

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Volaris To Inaugurate Guadalajara-Dallas Service


— Servicing 21 international and 38 domestic destinations, Volaris now totals 59 destinations on their network.


MEXICO CITY, April 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — Volaris (NYSE: VLRS and BMV: VOLAR), the ultra low cost Mexican airline with the most extensive route network servicing Mexico and the US, today consolidates their presence in the Texan marketplace with the introduction of new international service connecting Guadalajara, Jalisco with Dallas, Texas, effective April 29.

Volaris Logo

Logo – http://photos.prnewswire.com/prnh/20150325/194587LOGO

The announcement underscores the airline’s position as the Mexican carrier with the highest total of routes in Mexico and the US, now offering 138 routes to 59 destinations, of which 21 are international flights and 38 domestic. In addition, Volaris reports transporting over 49 million passengers since it was inaugurated. Of these, 7 million have been to US cities, and this number continues on the rise as a result of an average 230 daily operations.

The carrier’s Chief Commercial Officer, Holger Blankenstein, spoke of the importance of entering the Dallas market, “We are extremely excited to forge ahead with our expansion into the US via its most important cities, and that is the case of Dallas- Fort Worth, through its major cities such as Dallas and Fort Worth, region where now we give connectivity to all Mexicans who visit family and friends in Mexico with clean fares.”

“Furthermore, our Customers in Mexico’s Perla Tapatia, as Guadalajara is commonly referred to locally, also benefit greatly from the extensive connectivity to visit family and friends on both sides of the border, especially given that we operate the largest destination offering from this city – to 20 international and 18 domestic destinations, averaging 525 flights per week,” Blankenstein concluded.

“Dallas-Fort Worth International Airport welcomes Volaris as our newest airline partner,” said John Ackerman, Executive Vice President of Global Strategy and Development at Dallas- Fort Worth International Airport.

“Mexico is a vital trade partner with Texas with more than 190 billion dollars in exports and imports combined. Texas generates more trade with Mexico than any other U.S. state, and represents 40 percent of Dallas Fort Worth’s international traffic. The new service increases travel options for all customers to Mexico and will support more growth of the leisure travel market between Guadalajara and North Texas.”

For those interested in the new service, flight schedules, including dates and times of operation, are announced as follows:

Guadalajara, Jalisco – Dallas, Texas

(Effective April 29. Mondays, Wednesdays, and Saturdays)

  • Departing Guadalajara, Jalisco at 15:30 hrs., arriving Dallas, Texas at 18:00 hrs.
  • Departing Dallas, Texas at 19:20 hrs., arriving Guadalajara, Jalisco at 21:47 hrs.

Booking is now available at an introductory fare which starts at US$ 140, with Volaris’ innovative “Tu Decides” pay-per-service arrangement, whereby Customers select exclusively those services they need for their specific travel needs. Booking is available for customers on all Volaris sales channels including online (www.volaris.com), our Call Centers in Mexico (01-800-122-8000) and the US (1-866-988-3527), or through any of our authorized travel agencies.

About Volaris
Controladora Vuela Compania de Aviacion, S.A.B. de C.V. (NYSE: VLRS and BMV: VOLAR) is an ultra low cost airline providing point to point services and operating between Mexico and the US. The ultra low cost highly efficient business model offered by Volaris provides low base fares to develop its market, coupled with outstanding levels of quality services and a wide array of products. Since beginning their operations in March 2006, Volaris has increased its routes from an initial 5 to a current 186 and its fleet from 4 to 51 aircraft. Volaris currently operates over 230 daily flight segments on routes connecting 38 cities in Mexico and 21 cities in the United States with Mexico’s most modern airplane fleet. Volaris targets passengers visiting friends and family, price sensitive business travelers, and leisure travelers in Mexico and to select US destinations. Proudly Mexican, Volaris is regarded as one of the new leading companies in the country. Among other recognitions, Volaris has received the prestigious ESR Award for Social Corporate Responsibility for five consecutive years. For more information, please visit: www.volaris.com 


Hispanic Targeted Ad Spend Increased by 63% since 2010

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Hispanic Targeted Ad Spend Increased by 63% since 2010


Study Shows Steep Increase in Corporate Efforts to Target Hispanics


FAIRFAX, Va., April 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — The top 500 U.S. marketers are allocating about 8.4 percent of their overall ad spend to Hispanic dedicated efforts, this is up from 5.5 percent in 2010, according to a new report from AHAA: the voice of Hispanic marketing. Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now.

The growth is led by the Best-In-Class marketers who allocate more than 14.2 percent of their ad dollars to Hispanic dedicated efforts in Spanish/bilingual media. The number of these elite companies more than doubled from 29 to 68 companies spending a hefty $3.5 billion this year. This group accounts for 63 percent of the total Spanish/bilingual media spending increase.  These marketers each spend on average $52 million in Hispanic advertising nearly 4 times the average of the U.S. top 500 advertisers. 

The second tier of leading companies who assign 6.4-14.2 percent of their marketing budget to Hispanic dedicated efforts increased from 58 to 94 companies. This group accounts for 37 percent of the spending increase. Together the top two tiers of advertisers have almost doubled from 87-162 companies and they represent 100 percent of the growth of spending in Hispanic dedicated media.

Companies like Nissan, Toyota, Walmart, Target, Lowes, Verizon, AT&T, Ruby Tuesday and Wellpoint have strengthened their investment and share of overall ad spend to Hispanic dedicated media. “The lesson from the top U.S. marketers is clear — follow the leader,” said Carlos Santiago, AHAA Research Chair and President of Santiago Solutions Group. “With an eye on creating revenue and market share growth, leading marketers continue to strengthen Hispanic in-language efforts while also reaching Hispanics in English media with culturally nuanced messaging.”

Methodology – Data was collected from Nielsen Monitor Plus which tracked over 340K companies’ advertising expenditures in English and Spanish.  This data was analyzed by Santiago Solutions Group for AHAA.  SSG divided companies into 5 Tiers according to the percent allocation to Spanish/Bilingual media. Best-in-Class (more than 14.2%), Leaders (6.4%-14.2%), Followers (3.6%-6.3%), Laggards (1.0%-3.5%), On the Sidelines (Less than 1%).

SSG also segmented the Top 500 Overall Spending (English + Spanish) Companies for years 2010-2014, thus permitting the analysis of trends in the marketplace. Ad Spend Includes spending in Network TV, Spot TV, Cable TV, Radio, Magazines, Newspaper & FSI. It excludes B2B, Internet, Display, Outdoor & Cinema.

About AHAA: Founded in 1996, AHAA: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.

 


Carlos Calderon, Jomari Goyso & Lourdes Stephen, Co-Hosts Of Univision Network’s “Sal y Pimienta” (Salt and Pepper) To Host The 2015 NAMIC Annual Awards Breakfast

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Carlos Calderon, Jomari Goyso & Lourdes Stephen, Co-Hosts Of Univision Network’s “Sal y Pimienta” (Salt and Pepper) To Host The 2015 NAMIC Annual Awards Breakfast


Luncheon Honoring The Communications Industry’s Next Generation Leaders Set For May 7 In Chicago As Part Of INTX: The Internet and Television Expo


NEW YORK, April 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — Carlos Calderon, Jomari Goyso and Lourdes Stephen, co-hosts of Univision Network’s “Sal y Pimienta” (Salt and Pepper), the show that adds salt and pepper to the hottest show business headlines, will host the 2015 NAMIC Annual Awards Breakfast.  Presented by the National Association for Multi-ethnicity in Communications (NAMIC), the event is scheduled for Thursday, May 7, 2015, from 8:00 a.m. to 9:30 a.m. CDT at McCormick Place Convention Center in Chicago, Illinois. Held as part of INTX: The Internet & Television Expo (formerly the Cable Show), the NAMIC Annual Awards Breakfast features the presentation of the Next Generation Leaders Awards, honoring emerging executives for their professional acumen and achievements in fostering diversity and inclusion.

Photo – http://photos.prnewswire.com/prnh/20150429/212557
Logo – http://photos.prnewswire.com/prnh/20060705/NYW092LOGO

“Univision is among our industry’s most distinguished diversity champions and we are delighted to have the network’s on-air personalities host this year’s awards breakfast,” said Eglon E. Simons, NAMIC’s president and CEO. “As we continue the tradition of recognizing the next generation of business leaders, the support of our industry partners is invaluable. Our sincere thanks are extended to Univision and to all of the sponsoring companies that make this initiative possible.”

The co-hosting trio, Calderon, Goyso and Stephen, host Univision’s “Sal y Pimienta,” a top-rated gossip and entertainment show airing Sundays at 10:00 p.m. ET/PT. Calderon, an Emmy-nominated entertainment correspondent was previously  the co-host of Univision’s entertainment news show, “El Gordo y la Flaca” (The Scoop and the Skinny). Goyso is a judge on Univision’s popular reality competition “Nuestra Belleza Latina” (Our Latin Beauty).  In addition to presenting “Sal y Pimienta,” Stephen has co-hosted numerous network specials such as Univision’s live coverage of the Latin GRAMMYs® Red Carpet special from Las Vegas, New Year’s Eve specials and “Los 50 Mas Bellos de People en Espanol 2011” (People en Espanol’s 50 Most Beautiful People 2011), covering the magazine’s famous list in which she was also included.

“Univision is a mission-driven company. Every year we are excited to support NAMIC’s efforts and its annual breakfast. It is a great opportunity to celebrate the outstanding diverse leadership in our industry,” said Tonia O’Connor, president, Content Distribution and Corporate Business Development, Univision Communications, Inc.

Winners of the 2015 Next Generation Leaders Awards include Eddie Hill, senior vice president, Consumer Marketing & Brand Strategy, BET Networks; Quincy Johnson, vice president, Digital Advertising Systems, Media Software and Services, Turner Broadcasting System, Inc.; Jessica Rodriguez, executive vice president and chief marketing officer, Univision Communications Inc.; and Chandni Thakrar-Ochoa, vice president, Technology Integration, Suddenlink Communications. In addition to the four winners, NAMIC will recognize a group of 10 Luminaries.

Event Sponsors of the 2015 NAMIC Annual Awards Breakfast confirmed to date include the National Cable & Telecommunications Association, Univision Communications Inc., Cisco, Condista, Crown Media, FOX Audience Strategy, El Rey Network, NBCUniversal, NCC Media, OWN: Oprah Winfrey Network, REVOLT, Scripps Networks Interactive and Viacom.

For more information regarding the NAMIC Annual Awards Breakfast or for sponsorship inquiries and ticket/table purchases, contact Sandra Girado, senior director of Meetings and Events, NAMIC at 212-594-5985 or via e-mail at [email protected].

ABOUT NAMIC
NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on multi-ethnic diversity in the communications industry. Founded in 1980 as a non-profit trade association, today NAMIC comprises over 2,300 professionals belonging to a network of 16 chapters nationwide. Through initiatives that focus on education, advocacy and empowerment, NAMIC champions equity and inclusion in the workforce, with special attention given to ensuring that the leadership cadres of our nation’s communications industry giants reflect the multi-ethnic richness of the populations they serve. For more information, please visit www.namic.com and stay connected to NAMIC on Facebook, LinkedIn, and Twitter.

MEDIA CONTACT
Charmaine Chapman 
BTB Communications
310-882-5498 (office)
310-256-7470 (cell)
[email protected]


American Apparel Has Designs to Improve the Lives of Immigrants

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American Apparel limited edition Immigration Integration(TM) t-shirt





American Apparel Has Designs to Improve the Lives of Immigrants

New Immigration Integration
T-shirt to Support the New Americans Opportunity Fund


LOS ANGELES, April 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — Flanked by community leaders and activists, American Apparel today announced its latest effort to support Los Angeles’ immigrant community. The largest clothing manufacturer in North America has unveiled its limited edition Immigration Integration™ t-shirt with 20 percent of proceeds from sales to support the New Americans Opportunity Fund, established by the California Community Foundation (CCF). The Fund supports nonprofit organizations that serve immigrants eligible for the Deferred Action for Childhood Arrivals (DACA) and Deferred Action for Parents of Americans and Lawful Permanent Residents (DAPA) programs in L.A. County. Under the auspices of President Obama’s administrative relief, these initiatives help keep families together and obtain temporary legal status and freedom from the constant fear of deportation.

Photo – http://photos.prnewswire.com/prnh/20150429/212662

On November 20, 2014, President Obama announced administrative relief that could provide more than five million immigrants with protection from deportation and the ability to work legally in the U.S. This seminal moment could help usher in greater family security, higher wages, expanded career options and increased ability to take part in the formal economy for more than half a million lives in Los Angeles County, the most populous immigrant community in the United States.

“For years, American Apparel has advocated for and worked passionately in support of immigration reform,” said Paula Schneider, CEO of American Apparel. “Justice and inclusion for our immigrant communities is a core principle for us and for our valued employees. We look forward to continuing our tradition of commitment to immigration reform by launching this partnership with the California Community Foundation to help New Americans integrate into the fiber of the Los Angeles community.”

Beginning April 28, the new Immigration Integration™ t-shirt will be available in five Southern California American Apparel stores – Westwood, Melrose, Echo Park, Little Tokyo, and the Factory Store – and online in all Southern California stores by May 15. American Apparel will donate 20 percent of the sales price of every Immigration Integration™ t-shirt sold in its Southern California retail stores through December 31, 2015.

“Nonprofit organizations on the front lines of serving L.A. County’s immigrant community, by helping them fully integrate into the fabric of society, need the support of all Angelenos at this historic moment in the immigration movement,” said Efrain Escobedo, vice president civic engagement & public policy of the California Community Foundation. “We’re pleased that American Apparel is showing leadership at this critical time for Los Angeles, and frankly, for the nation.”

Launched with a $1 million investment from California Community Foundation (CCF), the New Americans Opportunity Fund supports efforts by trusted Los Angeles nonprofit organizations to ensure participation in the administrative relief application process.

About American Apparel

American Apparel, Inc. (the “Company,” “we,” “us,” and “our”) is a vertically-integrated manufacturer, distributor, and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of December 31, 2014, the Company had approximately 9,000 employees and operated 242 retail stores in 20 countries including the United States and Canada. The Company also operates a global e-commerce site that serves over 50 countries worldwide at http://www.americanapparel.net In addition; the Company operates a leading wholesale business that supplies high quality T-shirts and other casual wear to distributors and screen printers.

Contact:
Liz Cohen
Weber Shandwick
212-445-8044
[email protected]

NOTE TO EDITORS: A high-resolution image is available at: http://hispanicprwire.com/multimedia/


April 28 NHCLC/CONELA Hispanic Christian Leadership Convention Focuses on Current Cultural Issues

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National Hispanic Christian Leadership Conference





April 28 NHCLC/CONELA Hispanic Christian Leadership Convention Focuses on Current Cultural Issues

Speakers Address Marriage in light of SCOTUS; Congressman Gutierrez Speaks to Immigration; Attendees Pray for Baltimore & Nepal; Organization launches Israel Coalition & New Organizational Name


HOUSTON, April 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — The National Hispanic Christian Leadership Conference (NHCLC)/CONELA today announced a new name – NHCLC/CONEL – and began its annual three-day convention of Latino Evangelical leaders in Houston, during which the following issues were discussed:

Logo – http://photos.prnewswire.com/prnh/20120912/CL72800LOGO

Supreme Court Oral Arguments on Same-Sex Marriage, Prayer for Nepal & Baltimore
During the opening session of the Convention, Rev. Samuel Rodriguez, president of NHCLC/CONEL, challenged the hundreds of attendees to earnestly pray for the Supreme Court to uphold the traditional, biblical definition of marriage.

“As we are speaking, something critical is taking place right now at the Supreme Court of the United States,” Rodriguez said. “We could be politically correct and have everyone love us, but there is no such thing as a ‘comfortable Christian.’

“We believe in the biblical message and the spiritual covenant of one man, one woman,” Rodriguez continued. “At the same time, we repudiate all vestiges of homophobia. We open our churches to welcome every person on the planet. We are not a social club; rather, we are called to minister to the suffering and the hurting.”

In addition, Rodriguez led attendees in praying for the individuals in Nepal who were impacted by the April 24, 2015 earthquake as well as the current unrest in Baltimore, Maryland following the death of Freddie Gray.

In a later afternoon session, Dr. Russell Moore, president of The Southern Baptist Ethics & Religious Liberty Commission, also addressed the issue of protecting the family and traditional marriage.

“There are some people that would tell us [Christians] that if we want to reach the culture around us, we have to stop talking about the Gospel… the only way that we can reach culture around is with an authentic Gospel,” Moore said. “If we hold to what Scripture teaches, that marriage is between one man and one woman and that marriage is a picture of Christ and the Church, they will tell us we are on wrong side of history; but the Christian church started on the wrong side of history.”

Immigration
Congressman Luis Gutierrez (D-IL) spoke to the attendees during the evening session, addressing the issue of immigration, specifically protecting innocent children.

“The [immigrant] community is hungry for information, and the only community centers to which they can go is the Church, so I came here to say, ‘Thank you,’ said Gutierrez. “You influence the way people live their lives and navigate the world, and how to raise their families. Speaking for the stranger was not easy for Jesus and it is not easy for you.”

Gutierrez went on to explain his parent’s own journey of immigrating to the United States in 1952.  “My mother came here from Puerto Rico,” he continued. “She came with no job, no clothes and no money, and it was the Church that gave her a coat and a job.”

Prior to Gutierrez’s address at the Convention, Jesse Rincones, executive director of the Hispanic Baptist Convention of Texas, joined him at a press conference and also recognized the Church’s role in caring for immigrants.

“There are things our congregations can do that the government cannot do,” said Rincones. “The government can pass laws and write a check, but it cannot love.”

Pro-Israel Coalition Launch
NHCLC/CONEL officially launched the Hispanic Israel Leadership Coalition (HILC) during today’s convention, which will create the world’s largest and most influential Pro-Israel Latino entity.

HILC’s vision is to build bridges of reconciliation between Jew and Arab, to create a firewall of protection against the persecution of Arab Christians throughout the Middle East, to educate the church about the Christian persecution and to spread the Gospel to the Muslim Arab World.

Mario Bramnick, senior pastor of New Wine Ministries Church in Cooper City, Florida, will serve as President of HILC, working alongside NHCLC/CONEL President Rodriguez.

“This coalition is critical for Hispanics and our nation,” said Bramnick at a press conference announcing HILC. “Those who curse Israel will be cursed. As biblical believers in the Word of God we must be pro-Israel. The day America turns its back on Israel will be day God’s judgment comes down.”

New Organizational Name

In reference to the new organizational name, NHCLC/CONEL, Dr. Gus Reyes, chief operating officer, explained that “con el,” Spanish for “with him” better reflects the dual mission of NHCLC working with Christ to make an impact around the world.

A full list of sessions and press conferences for April 29 and further media information can be found at http://alarryross.com/newsroom/nhclc/2015nhclcconvention/.

NHCLC/CONEL is the world’s largest Hispanic Christian organization. It serves as a representative voice for the more than 100 million Hispanic Evangelicals assembled in over 40,000 U.S. churches and another 500,000 congregations spread throughout the Spanish-speaking diaspora. For additional information, visit http://www.nhclc.org.



Circulo Creativo And AHAA Announce Winners Of The 2015 USH Idea Awards

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Circulo Creativo And AHAA Announce Winners Of The 2015 USH Idea Awards

Top Five Idea Awards Went to We Believers, Conill and Lapiz with Top Honors to Grupo Gallegos


MIAMI and MCLEAN, Va., April 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — The best in Hispanic creative was celebrated last night at the Fourth Annual U.S.H. Idea Awards with a gala, which took place at the Colony Theatre in Miami, honoring the work of the industry’s most strategic and creative thinkers. With hundreds of entries received from creative talent in the U.S. Hispanic market across 14 categories with 135 subcategories, Circulo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announced a diverse slate of U.S.H. Idea winners.

“We are excited to announce that we have more entries, more jurors, and more awards than ever; this speaks to our commitment and inclusiveness within the industry,” said Gustavo Lauria, president of Circulo Creativo and co-founder at We Believers. “The list of winners reflects the evolution of our market, with major advertisers, such as Clorox, Toyota, Volvo and California Milk Processor, coming away with multiple awards.”

Forty-three campaigns earned 57 awards, following a rigorous review by an expanded international jury panel. In addition, five campaigns were selected as the “Best in Show” for the Top Five Idea Awards:

CAMPAIGN NAME

AGENCY

CLIENT

1 – Brave

Grupo Gallegos

California Milk Processor

2 – THE VOLVO HIJACKING CAR SERVICE

We Believers

Volvo North Miami Dealerships

3 – Más que un Auto

CONILL

Toyota

4 – Snow Graffiti

Lapiz

Mexico Board of Tourism

5 – Los Cabos Reselfies

Lapiz

Mexico Board of Tourism

As winner of the Best Idea of the Year, Grupo Gallegos will win two free Master Classes courtesy of Hyper Island, a creative business school focused on helping professionals learn how to adapt to changes brought on by the digitization of life. This reinforces Circulo and AHAA’s commitment to providing creative teams with education resources to continue elevating their work.

A jury of the most decorated creative directors collaborated with Circulo and AHAA, including international jurors Jaime Rosado (JWT Puerto Rico – JURY PRESIDENT) and Cesar Agost Carreno (Ogilvy Latin America), and 20 of the most decorated creative directors from top agencies: Alma, BBQ Agency, Bravo Group, Casanova Pendrill, the community, Conill, d exposito and Partners, Diego + Kbar + Partners, Dieste, DLAtino, Lapiz, LatinWorks, Lopez Negrete Communications, MARCA Miami, Richards/Lerma, We Believers, Wing, Zubi Advertising Services, and *S,C,P,F…

“Bringing together this jury panel was a highlight of this year’s U.S.H. Idea Awards and it ignited an important conversation of the role that Hispanic creativity plays in the marketplace,” said fellow juror Aldo Quevedo, chair of AHAA, Circulo board member, and principal/creative director at Richards/Lerma. “As more companies continue targeting the minority-mainstream, the creatives and agencies on this winning slate possess the insights, cultural cues, and relevant imagery and messages to captivate audiences and help grow a brand.”

For a list of all winning campaigns, please visit www.ushideaawards.com. For more information about Circulo Creativo visit www.circulocreativo.org or follow @circulousa on Twitter or Facebook. For AHAA, visit www.AHAA.org and follow @ahaa on Twitter or Facebook.

About Circulo Creativo: Founded in 1999, Circulo Creativo is a non-profit organization that represents creative directors, producers and ad planners of the Spanish-language advertising industry on a national and international basis. For more information about Circulo Creativo, please visit www.Círculocreativo.org, and follow @Circulousa on Twitter.

About AHAA: Headquartered in Fairfax, VA, AHAA: The Voice of Hispanic Marketing has represented the best minds and resources dedicated to Hispanic-specialized marketing since its founding in 1996. For more information about AHAA, please visit www.ahaa.org and follow @ahaa on Twitter.

 


GM Hispanic Engineer Recognized for Leadership Qualities

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GM Hispanic Engineer Recognized for Leadership Qualities 


DETROIT, April 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — Imelda Siegelson, stamping launch coordinator and an industrial engineer at General Motors Spring Hill, Tenn. Manufacturing, was among 34 young Latino professionals recognized for their leadership qualities by the Hispanic Association on Corporate Responsibility during its Young Hispanic Corporate Achievers Program in Atlanta.

“Through their educational attainment, community service, and corporate leadership, HACR Young Hispanic Corporate Achievers™ are setting a new standard of excellence and serving as role models for other young corporate executives,” HACR President and CEO Cid Wilson said.

During her 15-year GM career, Siegelson has worked as a core team group leader, lead industrial engineer, and area industrial engineer for various manufacturing departments. She also has been recognized with a 40 under 40 Award by the Greater Shreveport and Bossier City, La. chambers of commerce for her achievements, experience and innovation, vision, leadership and community involvement.

“The GM family congratulates Imelda on this remarkable honor,” said GM Chief Diversity Officer Ken Barrett. “Hispanic engineers are vital to the future of our industry. Imelda’s accomplishments can serve as an example and an inspiration for other Latinos.”

Siegelson and the YHCA awardees gathered for an intensive three-day leadership development and training program during the 23rd Annual Symposium: The Power of Hispanic Inclusion. They participated in team-building exercises, group presentations and challenging panel discussions and sessions on corporate diversity, personal branding, and organizational services to enhance internal and external collaboration, inclusion, and leadership.

“GM and HACR have given me the opportunity to develop my leadership skills and join a network of professionals that are also committed to promoting Hispanic empowerment,” Siegelson said. “I’m honored to receive this recognition.” 

As part of the HACR Annual Symposium, Steve Hill, GM North America vice president of U.S. Sales and Service, participated in the Business Session C-Suite Roundtable for a discussion about diversity and inclusion.

“As the country becomes more diverse, our dealer body and the people that sell and service our cars should look like that,” said Steve Hill. “We’re proud to have the most diverse dealer network in the country.

General Motors is a HACR Corporate Member and the automaker has partnered with HACR since 1995.

About General Motors
General Motors Co. (NYSE: GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world’s largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.

About HACR
Founded in 1986, the Hispanic Association on Corporate Responsibility represents 16 national Hispanic organizations in the United States and Puerto Rico. Its mission is to advance the inclusion of Hispanics in Corporate America at a level commensurate with their economic contributions.


Goya Foods Opens Largest Corporate Headquarters in Company History to Support Global Expansion

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Goya Foods Opens Largest Corporate Headquarters in Company History to Support Global Expansion

Goya President Bob Unanue, Goya Executive VP Peter Unanue, New Jersey Governor Chris Christie & Jersey City Mayor Steven Fulop To Celebrate at Ceremonial Ribbon Cutting


JERSEY CITY, N.J., April 29, 2015 /PRNewswire-HISPANIC PR WIRE / —  Goya Foods, the largest Hispanic-owned food company in the United States, opens new state of the art and sustainable corporate headquarters in New Jersey as part of a $500 million global expansion over the past 10 years.   The official ribbon cutting ceremony will be held on Wednesday, April 29, 2015 at 11:00 a.m. at 350 County Road in Jersey City.  In honor of the opening, Goya will donate 25,000 pounds of food to five local food pantries, funds to The Golden Door Charter School in Jersey City to help construct a playground, and institute an annual $20,000 scholarship to The Hudson County Schools of Technology-County Prep High School Culinary Program.

Video – http://youtu.be/req5NUFJMZA
Logo – http://photos.prnewswire.com/prnh/20140904/143145

In New Jersey alone, Goya has invested $250 million and additional resources to its facilities in Jersey City, Secaucus and Pedricktown, reinforcing the company’s role as an important and long standing member of the region’s business community.  The opening of the new facility ensures the retention of over 500 existing local jobs and offers 100 new positions.  In addition, the three-year project added 150 on-site construction jobs.    

Goya’s new center features a 600,000-square-foot warehouse for distribution and 42,000-square-foot corporate office space in Jersey City as well as a renovated 240,000-square-foot production facility in Secaucus, totaling nearly 900,000-square-feet on 58 acres of land.  “This marks the largest expansion in Goya’s history,” says Bob Unanue, President of Goya Foods.  “It is the culmination of almost 80 years of hard work and part of a 10 year strategic plan, designed to reach new consumers and strengthen the Goya brand worldwide.”

Constructed to provide a net zero carbon foot print, the Jersey City facility will be 100% powered by a solar powered energy system using 12,000 panels on 11 acres of rooftop. The system will fulfill the entire facility’s electrical needs without drawing any energy from the public grid.  This translates into the ability to generate enough energy to power 30,000 homes on an annual basis.  “We are very excited to complete this stage of our strategic plan and to reap the overall benefits that it will provide,” says Peter Unanue, Executive Vice President of Goya Foods.  “We recognize the important role businesses play in leading the way for social and environmental change.  Each new facility will enable us to operate more efficiently and environmentally friendly as well as support our growth for many more years to come.”

Currently under renovation, and soon to be completed, the state of the art production facility in Secaucus will be equipped with solar panels, rail service and advanced technology, including a continuous motion line for Goya’s popular rice mixes. This will produce 600 packages per minute, six times faster than the current production capability. The installation of rail service will significantly reduce transportation costs, traffic congestion and fuel consumption.

“Goya has been a cornerstone of our state’s business community and a great corporate citizen with a commitment to keep jobs here in New Jersey. As the nation’s largest Hispanic owned food company, they have not only added to our economic growth, but stand as an example of our state’s extraordinary diversity,” says Governor Chris Christie. “New Jersey is proud to be partners with Goya. And with the opening of this new state of the art and sustainable corporate headquarters, I’m proud that our partnership will continue to benefit the people of our state for years to come.”

In total, Goya has 26 facilities throughout the United States, Puerto Rico, Dominican Republic and Spain.  In 2014, Goya opened up three new facilities in Texas, California and Georgia.  Goya’s cutting edge, high tech facilities will maintain its mission to produce authentic and affordable products with premium quality and superior taste to national and global markets. 

For more information about Goya Foods, please visit www.goya.com

About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages and distributes over 2,200 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit www.goya.com

Press Contact:
Natalie Maniscalco
[email protected]
845.659.6506

 


American Lung Association Releases 2015 Report on Air Quality for California Cities and Counties

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American Lung Association Releases 2015 Report on Air Quality for California Cities and Counties


16th annual State of the Air 2015 report shows progress; challenges as millions live in areas with unhealthy air


LOS ANGELES, April 29, 2015 /PRNewswire-HISPANIC PR WIRE/ — This morning, the American Lung Association released State of the Air 2015, an annual report on air quality which lists both the cleanest and most polluted areas in the country. This year’s report shows continued progress and challenges in reducing ozone and particle pollution, and reinforces the importance of the state’s strong clean air and climate leadership in reducing the public’s exposure to harmful air.  At the same time, the report shows that drought weather conditions caused upticks in particle pollution levels for much of the state, especially in the San Joaquin Valley, reminding us that climate change is threatening our clean air progress.

“The State of the Air 2015 report shows that California’s clean air laws and initiatives are working,” said Olivia Gertz, President and CEO of the American Lung Association in California. “However, over 70 percent of Californians – 28 million residents – live in counties plagued with unhealthy air during certain parts of the year. That means residents exposed to pollution are at greater risk for lung cancer, asthma attacks, heart attacks, and premature deaths. We must increase our efforts to cut pollution so all Californians can breathe clean and healthy air.”

Covering air pollution data from 2011-2013, the State of the Air 2015 shows that California cities still dominate lists for the most polluted areas in the nation for ozone (smog) as well as short-term and annual particle pollution.  Several cities had both higher year round averages and unhealthy days on average of particle pollution driven largely by drought weather conditions.  Specifically, of the top ten cities in the nation with the worst air pollution, California metropolitan areas rank as follows:

Ozone Pollution

6 out of the Top 10

Short-Term Particle Pollution
6 out of the Top 10

Annual Particle Pollution
7 out of the Top 10

#1 Los Angeles-Long Beach-Riverside

#1 Fresno-Madera

#1 Fresno-Madera

#2 Visalia-Porterville-Hanford

#2 Bakersfield

#2 Bakersfield

#3 Bakersfield

#3 Visalia-Porterville, Hanford

#3 Visalia-Porterville-Hanford

#4 Fresno-Madera

#4 Modesto-Merced

#4 Modesto-Merced

#5 Sacramento-Roseville

#5 Los Angeles-Long Beach-Riverside

#5 Los Angeles-Long Beach-Riverside

#8 Modesto-Merced

#6 San Jose-San Francisco-Oakland-Stockton

#6 El Centro

# 7 San Jose-San Francisco

Oakland-Stockton

Despite these rankings, the State of the Air Report also shows that many California cities made significant improvements in reducing unhealthy ozone and particle pollution over the history of the report. Major regions of the state have seen reductions in unhealthy ozone days of approximately 40 percent or more since the 2000 report, led by 80 percent or more reductions in bad air days in the Bay Area and San Diego regions.  Five cities reached their lowest levels (Los Angeles, Visalia, Bakersfield, Sacramento, San Diego).  For unhealthy particle pollution days, major reductions have occurred in the Bay Area (-74%), Sacramento (-73%), San Diego (-92%) and Southern California (-69%) since State of the Air 2004.  The Los Angeles area achieved its lowest level of year round particle pollution to date.  San Diego improved on all three measures to reach its best levels yet. Salinas was once again named one of the cleanest cities in the nation, one of only six cities to make all three cleanest city rankings.

California’s pollution problems are primarily caused by emissions from transportation sources, including cars, diesel trucks and buses, locomotives, ships and agricultural equipment, and other sources including oil refineries, manufacturing plants, residential wood burning and wildfires.  The weather conditions, heat and geography in California facilitate smog and soot formation.

Ongoing drought weather conditions are contributing to worsening particle pollution in many areas of the state, as shown in this year’s report. Many cities had higher year-round particle averages, including Visalia, Bakersfield, Sacramento, Modesto-Merced, El Centro, San Jose-San Francisco, and San Luis Obispo. Many cities also had more unhealthy particle days on average, including Los Angeles, Visalia, Bakersfield, Sacramento, Modesto-Merced and San Luis Obispo.

“Air pollution remains a pervasive public health threat, contributing to thousands of hospitalizations, emergency room visits, and deaths every year to our most vulnerable citizens – children, seniors, and those with lung disease such as lung cancer, chronic bronchitis, or emphysema,” said Alexander Sherriffs, MD, a family physician in Fresno and volunteer physician of the American Lung Association in California. “Cleaner air saves lives, and can lead to better health and quality of life for everyone.”

California’s progressive tailpipe and fuel standards, advanced clean car and zero emission vehicle rules, cleanup of heavy duty diesel trucks and buses and strong incentive funding programs are driving down health and climate impacts from our transportation sector, the leading source of pollution in our state. 

Climate change poses a growing threat to clean air progress. “Reducing pollution will only become more challenging because climate change increases the risk for ozone and particle pollution, and make cleaning up the air harder in the future,” said David Tom Cooke, MD, FCCP, FACS, lung surgeon and member of the American Lung Association in California Governing Board. “We need stronger air quality standards to limit pollution to protect our health today and that of future generations.”

Going forward, California must redouble its efforts to transition off of fossil fuels for transportation and energy generation by investing in the rapid development of zero emissions solutions.  Key solutions to help improve air quality across the state are to invest in sustainable zero- and near-zero emission freight technologies, deploy zero emission vehicles (ZEV) and fuels, maintain and enhance wood burning controls, and focus community planning on walking, biking and transit alternatives to driving.

The American Lung Association in California calls for several steps to advance the fight for a healthier, clean air future for all Californians and safeguard the air everyone breathes:

  • Support California’s healthy air and climate leadership (SB 350 and SB 32). Senate Bill 350 (de Leon and Leno) sets important new targets for petroleum reduction, clean, renewable power and energy efficiency. SB 32 (Pavley) sets mid-term and long-term greenhouse gas reduction goals to continue California’s leadership in cutting harmful pollutants that threaten public health, delay air quality progress and contribute to climate change.
  • Expand cap and trade investments to reduce traffic and freight pollution. California is currently investing cap and trade funding to promote zero emission and near-zero emission solutions for cars, trucks, buses, freight transport and other mobile sources in all communities, but more is needed. Given the additional funding available this year, the legislature should increase funding for low-carbon transportation, cleaner freight and healthier communities that support transit and active transportation.
  • EPA must adopt strong final carbon pollution standards. The EPA needs to issue tough final standards to reduce carbon pollution from power plants, and strengthen the limits on the ozone and particle pollution that blow across state lines.
  • Protect the Clean Air Act. Congress needs to ensure that the protections under the Clean Air Act remain effective and enforced. The Clean Air Act is a critical public health law.
  • Strengthen the outdated ozone standards. The EPA must adopt an up-to-date ozone limit that follows the current health science and the law to protect human health. Stronger standards will drive much needed cleanup of ozone pollution across the nation and support the need for faster clean air progress in California.

While many communities are at risk due to unhealthy air, it is important to note that some communities face higher risks due to their proximity to freeways, rail yards, freight corridors and other local pollution sources. Lower income communities and communities of color often bear the burdens caused by these local air pollution sources.  The Lung Association promotes equity in addressing clean air and climate impacts to ensure that all communities in California can breathe healthy air.

To see how your community ranks in “State of the Air 2015,” to learn how to protect yourself and your family from air pollution, and to join the fight for healthy air, visit: www.StateOfTheAir.org.  This year, the American Lung Association in California launched Doctors for Climate Health, a social media campaign featuring leading physicians highlighting the critical health impacts of climate pollution on our health today as well as future generations of Californians.

About the American Lung Association
Now in its second century, the American Lung Association is the leading organization working to save lives by improving lung health and preventing lung disease. With your generous support, the American Lung Association is “Fighting For Air” through research, education, and advocacy. For more information about the American Lung Association or to support the work it does, call 1-800-LUNG-USA (1-800-586-4872) or visit www.lung.org/california.

Media Contact: Maria Bernabe, (o) 310-735-9184, (c) 818-625-1810, [email protected]